WSQ LPM Brochure

Business Management WSQ Leadership & People Management WSQ 1 Marina Boulevard #16-01 One Marina Boulevard Singapore 018989Tel: 6883 5885 Fax: 6512 1111Email: [email protected] website: www.wda.gov.sg Printed in August 2013

“Through learning interventions such as this programme on strategic Calling for planning, we are building a team of dedicated bankers with T-Shaped Professionals strong skills for the future of banking in Singapore.” Today’s global economy is dynamic, inter-connected, borderless and David Sicari cross-functional. Effective professionals, managers, executives and technicians Head of Learning & Development (PMETs) are those who are “T-shaped”. T-shaped Professionals possess vertical depth of knowledge in a single discipline or profession as well as demonstrate a ANZ Singapore horizontal breadth of multi-disciplinary skills, such as strategic planning, leadership, people management, business development and financial management. According to Harvard business professor Dorothy Leonard, T-shaped Professionals thrive at the workplace because “they are capable of divergent, synergistic thinking.” (Source: Coevolving Innovations- http://coevolving.com/ blogs/index.php/archive/t-shaped-professionals-t-shaped-skills-hybrid-managers/) In 2009, the Economic Strategies Committee identified grooming of such T-shaped Professionals as an imperative for the Continuing Education and Training of PMETs in Singapore to broaden their skills and increase their employability. To facilitate this process, the Singapore Workforce Development Agency (WDA) has developed two Singapore Workforce Skills Qualifications (WSQ) frameworks: • Business Management (BM) WSQ • Leadership & People Management (LPM) WSQ Horizontal skills across various functional areas Deep, vertical skills in a single discipline The T-shaped Professional 02

Business Management BM WSQ WSQ Framework as a ToolkitProfessionals, managers, executives and technicians (PMETs) may be experts in The BM WSQ framework serves as a career development toolkit for PMETs. It can be used for:their fields, but still need to be equipped with the necessary business managementcapabilities in order to compete successfully in today’s dynamic global economy. Competency AssessmentThe Business Management (BM) WSQ framework identifies these essential • Identify key competencies requiredcompetencies to help develop versatile, “T-shaped Professionals” who would bean asset in any organisation. to develop T-shaped Professionals at different occupational levelsDeveloped in consultation with business leaders representing a cross-segment of • Create developmental roadmapsindustries, the BM WSQ framework comprises more than 200 competencies in 9 for talent managementfunctional areas across 4 occupational levels. Competency-based Training BM WSQ Nationally Recognised Certification • Keep up-to-date with industry trends • Gain formal recognition through FINANCIAL MANAGEMENT ENTERPRISE RISK MANAGEMENT Finance Risk and practices in business management nationally recognised Statement of Management with more than 200 competency-based Attainment (SOA) awarded upon Accounting training modules completion of each competency-based • Develop business management skills training programme through bite-sized modular training programmes ProjectPROJECT MANAGEMENT trategy Planning and Imple mentation BusinessManagement S Continuity BUSINESS Management agehimpe&ntMANAGEMENT BUSINESS DEVELOPMENT The table below maps out sample job titles pegged at the various WSQ levels. This serves as a guide for the Communicati Sales & range of BM WSQ modules individuals can choose from based on their current job scope and role.ORGANISAT Marketing Innovation ons PeLoepaldeeMrsan Business WSQ Level Typical Responsibilities Job RolesManagement Negotiation 6 Directs business strategies and endorses policies Chief Executive Officer, Chief Finance Officer, and plans Chief Communications Officer, Chief Operating Officer, Chief Audit Executive Change Intellectual Provides input to and coordinates with leaders at Management Property 5 Level 6; develops business strategies and plans; Finance Division Head, Human Resource Director, Marketing Director, Project Sponsor, Vice President,IONAL Knowledge Management reviews and evaluates plans Licensing Head Management DEVELOPMENT Implements and monitors organisational Sales Manager, Finance Manager, Project Manager, 4 programmes and recommends solutions Assistant Manager, Relationship Manager, Programme Manager, Research & Development Engineer IP MANAGEMENT Executes plans, policies and procedures; applies 3 knowledge of concepts and provides feedback Finance Executive, Analyst, Associate, Project Lead, Project Executive, Team Lead, Junior Relationship Manager, Patent Engineer, IP Administrative Officer 04

Business Management Level Knowledge Management Organisational Development Change ManagementWSQ Competency Map Innovation Management • Lead change management 6 • Direct knowledge and information Competency • Direct end-to-end changeLevel Strategy Planning and Implementation Level Communications management strategies Competency Competency • Lead and be accountable for management 5 • Develop and establish a knowledge innovation within the organisation • Manage change at programme level6 • Direct organisational strategies and set targets 6 • Direct relationships with stakeholders management system • Develop and drive organisational vision, mission • Advocate organisation's interests • Facilitate innovation process within • Support implementation of and values 4 • Implement a knowledge the organisation change management programmes • Direct and review organisational analysis 5 • Establish investor relationship building programmes management system and initiatives • Define business opportunities • Establish and maintain strategic business partner • Manage innovation in the business relationships • Manage a knowledge management function5 • Develop organisational strategies and policies • Establish public relations strategies system • Communicate organisational vision, mission and • Establish internal communications platforms and • Contribute to innovation process values channels • Establish documentation policies within own scope of work in • Establish and evaluate systems to achieve • Resolve conflicts with stakeholders and processes business unit organisational targets • Conduct presentation to senior management • Establish operational plans for the business 3 • Utilise a knowledge management function system • Conduct functional analysis for the organisation • Evaluate organisational performance • Collate and present workplace • Evaluate business environment information from a knowledge • Develop a business plan management system • Establish business strategies for the business function 4 • Manage programmes and activities to enhance Level Sales and Marketing Business Development Business Negotiation stakeholder relationships Competency • Manage meetings • Conduct interviews • Articulate and discuss ideas4 • Provide information for management decision 3 • Identify and establish internal and external 6 • Direct organisational sales and marketing strategies and • Direct negotiation policy and develop negotiation limits making stakeholder relationships business targets • Manage and review systems and processes • Participate in programmes and activities to 5 • Direct market research • Manage and direct negotiations • Research and analyse business opportunities enhance stakeholder relationships • Develop domestic sales and marketing operational plans • Manage dispute mediation • Implement a business plan • Develop international sales and marketing operational • Write a business plan • Present information plans • Manage resource planning • Write reports • Evaluate sales and marketing outcomes • Manage external service providers • Coordinate business meetings • Develop social media strategies3 • Support strategic and operational plans Level Project Management 4 • Manage market research • Participate in negotiations • Draft meeting minutes Competency • Interpret market trends and developments • Participate in dispute resolution • Measure and plan own performance and behaviour • Analyse customer behaviour • Display critical thinking and analytical skills 6 • Steer programme • Analyse competitors • Assist in the development of a business plan • Identify new sales and marketing opportunities • Develop marketing messageLevel IP Management 5 • Direct integration of projects • Manage marketing campaigns Competency • Establish project feasibility • Manage international marketing programmes • Establish project scope • Manage customer acquisition and retention programmes • Review and endorse project plan and deliverables • Manage relationship with customers • Lead programme and project after action review • Manage advertising campaigns • Manage distribution channels6 • Direct intellectual property management strategies 4 • Conduct project feasibility study • Manage product and brand development and objectives • Manage project scope • Cost product • Manage project team • Manage product pricing programmes5 • Establish intellectual property policies and tactics • Manage project stakeholder relations • Respond to a request for proposal • Evaluate business prospects of intellectual • Manage project resources • Manage social media platforms property • Manage project procurement • Manage project costs4 • Monitor and maintain intellectual property • Manage project timeline 3 • Conduct market research • Apply basic negotiation skills and techniques processes • Manage project quality • Conduct market profiling • Manage project risk • Analyse the impact of customer behaviour on sales and • Evaluate business significance of intellectual • Manage project knowledge and communication marketing strategies property • Conduct project after action review • Prepare sales and marketing collaterals • Support development of marketing message3 • Participate in and support intellectual property 3 • Apply project scope management techniques • Develop product knowledge processes • Apply project cost management techniques • Contribute to marketing campaigns • Apply project time management techniques • Monitor customer service standards • Identify and categorise intellectual property • Apply project quality control procedures • Support the execution of customer acquisition and • Support intellectual property registration • Apply project risk management techniques retention programmes • Document project processes and outcomes • Contribute to advertising campaigns • Implement project administration processes • Write proposal • Secure prospect commitment • Monitor social media platforms 06

Level Finance Financial Management Accounting Competency6 • Set organisation's finance philosophy and strategies • Endorse accounting policies, plans and financial reports • Endorse financial and treasury management policies, systems, budgets and plans5 • Develop and establish corporate finance strategies • Establish financial reporting process • Develop and establish financial, credit and treasury • Evaluate management accounting information management policies and systems • Evaluate tax decisions • Develop and establish financial budget and plans • Evaluate and interpret financial reports • Evaluate organisation's financial performance • Evaluate financial audit report findings • Evaluate accounting information systems4 • Manage dividend policies and procedures • Review financial reports for accuracy • Manage credit and treasury operations • Manage preparations for financial audit • Manage budgeting and forecasting processes for the • Prepare management accounting information business unit • Manage accounting information systems • Manage working capital for the business unit • Manage financial, investment and operating risk • Monitor cash flow reports • Conduct financial analysis of the business unit • Interpret financial valuations • Review and implement financial controls3 • Perform treasury operations • Prepare consolidated financial reports • Prepare credit risk report • Analyse financial statements • Prepare budget for the business unit • Apply knowledge of accounting-related concepts • Prepare working capital calculations for the business unit • Prepare cash flow report for the business unit • Conduct financial analysis calculations for the business unit • Assist in financial valuation preparationsLevel Risk Management Enterprise Risk management Business Continuity Management Competency6 • Set risk appetite and risk goals • Endorse business continuity framework, • Endorse risk management philosophy and strategies strategies, policies and plans • Endorse the principles of corporate governance and compliance in the organisation • Provide leadership during crisis situations5 • Establish organisation's risk appetite and risk goals • Develop and maintain business continuity strategies, • Establish and develop risk management philosophy and policies and guidelines strategies • Establish business continuity processes • Develop a risk management framework, policy and process • Establish crisis communication management plan • Refine risk management policies and processes • Develop incident response strategies • Establish risk management commmunication and • Direct management of crisis situations reporting structure • Establish processes for the management of non-compliance • Establish operational plan to manage environmental risk • Implement leading industry standards • Manage risk across business units4 • Evaluate and review compliance with applicable • Monitor environmental factors to anticipate change and/or “Building good relationships with colleagues are as important as legislation and regulations for the business unit impacts on business function building one with customers - this is my takeaway from the BM WSQ programme on establishing internal and external • Operationalise and manage corporate governance policy • Conduct crisis assessment stakeholder relationships. I have put into practice active listening for the business unit • Integrate business continuity management into and periodically tracking of team members’ progress so that I can dispense help if they are unable to cope. I understand now the • Manage and monitor the operation of compliance organisation's operations importance of effective communication to achieve win-win management requirements and system • Develop and implement training roadmap for crisis situations situations, which is vital for the company’s growth.” • Manage and implement business continuity plans • Manage risk in the business unit • Evaluate business continuity plans Benny Yap • Promote appropriate risk management activities • Manage crisis situations Senior Manufacturing Engineer • Execute a crisis communication management plan Affymetrix Singapore Pte Ltd • Manage post-event reviews3 • Facilitate compliance with legislative and regulatory • Analyse organisation's dependencies that may impact requirements on the organisation and an individual's work role • Analyse risk management data through the effective use • Facilitate the development of business continuity of risk tools strategies and plans • Apply risk management procedures • Conduct business continuity exercise test • Execute crisis management plan 08

Leadership & LPM WSQ People Management as a Toolkit WSQ Framework The LPM WSQ framework serves as a career development toolkit for PMETs. ItThe Singapore Government’s endeavour to develop and position can be used for:Singapore as the global exemplar in human capital management whichattracts and retains talent and investments serves as an impetus to build Competency Assessmentleadership capabilities at all levels in the Singapore workforce. Today’s • Identify critical competenciesVUCA World of Volatility, Uncertainty, Complexity and Ambiguity alsodemands that leaders themselves must learn new skills to ready required at different leadership levelsthemselves for the future. • Create roadmaps for leadershipThe Leadership & People Management (LPM) WSQ framework focuses developmenton bolstering leadership and people management practices inSingapore. It provides a comprehensive leadership development Competency-based Training LPM WSQ Nationally Recognised Certificationroadmap for PMETs which can also be used as a toolkit for the • Develop up to 27 competencies in • Gain formal recognition through nationallybenchmarking of corporate leadership capabilities. leadership and people management recognised Statement of AttainmentDeveloped in consultation with business leaders representing a through structured bite-sized (SOA) awarded upon completion of eachcross-segment of industries, the LPM WSQ framework comprises 27 competency-based training modules competency-based training programmecompetencies in 6 areas across 4 occupational levels. • Keep up-to-date with the latest trends and • Achieve LPM WSQ qualifications by practices through peer learning and sharing accumulating SOAs “Our managers’ leadership skills help impart a strong culture of service excellence. The training they received in building team relationships and An individual would need to complete 6 Core units and 2 Elective units to obtain people management has paid off. It helped push up our standard of service a qualification. The elective units can be selected from this framework or any several notches and kept our attrition rate below 2%. In 2012, the Club also other WSQ framework. These can be obtained from within the same level as the won 68 Excellent Service Awards (EXSA) of which 24 were Star Awards, 17 qualification or taken from 1 level above or below that level. Gold Awards and 27 Silver Awards. I truly believe the leadership training our team members have gone through is one of the determining factors.” WSQ Level List of LPM WSQ Qualifications 6 Qualification Dr Abdul Rashid (EdD) 5 General Manager 4 WSQ Graduate Diploma in Organisational Leadership 3 WSQ Specialist Diploma in Leadership and People Management Singapore Recreation Club WSQ Professional Diploma in Leadership and People Management WSQ Advanced Certificate in Team Leadership 10

Leadership & People Management WSQ Competency Map CORE UNITS ELECTIVE UNITS Key Attributes Passion • Initiative • Entrepreneurship • Charisma • Open-Mindedness • Resilience • Dynamism • Reliability • Versatility • Integrity Competency Category Lead with Vision Drive Change Build Relationships Develop People Achieve Results Personal Effectiveness Themes • Direction and strategy • Self awareness and development • Corporate governance and social • Innovation • Encouraging participation • Coaching and mentoring • Performance management • Ethics • Process improvement • Building teams • Learning and development • Delegation • Ambiguity/uncertainty responsibility • Identification of change opportunities • Business networking • Employee engagement • Accountability • Role modelling • Organisation culture development • Risk taking • Promoting diversity • Encouragement • Crisis and risk management • Communication • Inspiring commitment • Conflict management • Empowerment • Resource management Definition Leaders set an inspiring vision for the Leaders identify and initiate Leaders establish and maintain a Leaders proactively seek Leaders hold self and others Leaders demonstrate self awareness future and align their organisation opportunities for change and enable wide and relevant network of opportunities to engage their staff accountable for achieving results. and are committed to self development culture with the vision. They create others to embrace process and colleagues and strategic partners. and develop their capabilities. They They organise their resources, to capitalise on their strengths and commitment and chart a course of organisation change. They challenge They promote the development of share leadership and develop talent provide clear direction, monitor address their weaknesses. They action that will fulfil the vision. the status quo and promote positive working relationships, by empowering others and performance and develop promote organisation values and ethics innovation and create an environment respect diversity and develop team enhancing their ability to perform. contingencies to achieve the agreed by role modelling desired behaviours. conducive to change. cohesiveness. results. They persuade and positively influence others through effective communication. Graduate Diploma in Organisational Leadership Lead Organisation Lead Change Establish Organisational Grow Leaders Lead Achievement of Results Master Personal Effectiveness • Build positive relationships • Build an environment conducive to Relationships • Identify and groom successors • Establish business objectives • Communicate effectively with the board Level 6 • Chief Executive • Establish strategic priorities for the • Develop strategic leadership • Support organisational learning • Establish strategies to manage and • Persuade and influence stakeholders Officer organisation taking risks • Lead decision making • Represent and promote the • Analyse opportunities for change networks and development reward performance organisation • Divisional • Drive the development of • Create a diverse and cooperative • Engage all employees • Monitor organisation performance Director organisation vision and culture and innovation • Act as an effective board member • Apply systems thinking to lead work environment Engage PeopleTransformational • Provide organisational leadership, • Participate in and support team • Review organisational talent direction and governance change and innovation building initiatives capability Specialist Diploma in Leadership & People Management Facilitate Change • Develop high potential employees • Facilitate an environment Foster Business Relationships • Engage and support managers Lead Managers • Develop and maintain business and Facilitate Achievement of Results Develop Personal Effectiveness conducive to taking risks Enable People • Develop business plans to achieve • Communicate effectively Level 5 • Department • Contribute to organisational • Identify opportunities for change professional networks • Identify team leaders’ skill • Influence management and Head strategy development • Encourage workforce diversity success and innovation • Manage conflict requirements • Drive the implementation of strategies organisation decision making • Deputy Director • Develop strategies to comply with • Apply systems thinking to facilitate • Facilitate learning opportunities of • Develop own leadership style and • Senior Manager corporate governance requirements Cultivate Workplace Relationships to manage and reward performance change and innovation • Build workplace relationships team leaders • Monitor divisional performance capability • Provide guidance and direction to • Promote workforce diversity • Coach team leaders line managers Manage Change • Manage conflict • Facilitate innovation in the Encourage People Professional Diploma in Leadership & People Management Build Team Relationships • Identify skill development needs workplace • Participate in networks • Address skill development needs Lead Team • Manage the implementation of • Develop team cohesiveness • Motivate employee independence Manage Achievement of Results Manage Self • Resolve conflict within the team • Develop team plans • Communicate effectively Level 4 • Department • Facilitate implementation of change strategies and processes and development • Manage and reward team performance • Influence decision making Manager organisation strategies • Monitor and evaluate impact of • Monitor implementation of team plans • Demonstrate commitment to self • Manager • Promote compliance with corporate change on team leaders development governance requirements Implement Change • Provide direction and guidance to • Identify opportunities for innovation team leaders • Implement changes to workManagerial Advanced Certificate in Team Leadership practices • Implement continuous improvement Level 3 • Supervisor Support Team Support Achievement of Results Develop Self • Assistant • Conduct team planning activities systems and processes • Interpret and implement team plans • Communicate effectively • Demonstrate organisational values • Manage and reward team • Lead team decision making Manager • Build support and commitment • Develop and maintain professional • Team Leader performance within the team • Monitor implementation of team competence plans Note : An individual will need to complete 6 Core units and 2 Elective units to obtain a qualification. These elective units can be selected from this framework or any other WSQ framework. These can be obtained from within the same level as the qualification or taken from 1 level above or below that level. 12

Contact our key training providers for information on LPM/BM WSQ programmes.“After going through the WSQ courses on interpersonal skills and Capelle Academy Singapore Institute of Retail Studies/NYP teamwork, I see a distinct difference among the team members. Tel : 6325 4982 Tel : 6222 7477 They have gone from being “hi-and-bye” colleagues to buddies. Email : [email protected] Email : [email protected] They now see the importance of teamwork and work really well Website : www.capelleacademy.com Website : www.sirs.edu.sg together. That is a direct benefit we are getting as a result of this programme.” Kaplan Professional Singapore National Employers Federation Tel : 6309 5738 Tel : 6827 6927 Chow Kok Lam Email : [email protected] Email : [email protected] Training and Development Manager Website : www.kaplan.com.sg/professional Website : www.sgemployers.com CEVA Logistics Singapore Pte Ltd Mendaki Social Enterprise Network Singapore (SENSE) SMG Training Systems Tel : 6478 3100 Tel : 6323 8020 Email : [email protected] Email : [email protected] Website : www.mendaki-sense.com.sg Website : www.smgts.biz SeraphCorp Institute Training Vision Institute Tel : 6468 4113 Tel : 6325 1068 Email : [email protected] Email : [email protected] Website : www.seraphcorp.net Website : www.trainingvision.com.sg Singapore Institute of Management : LPM WSQ Programme Partner Tel : 6246 6746 : BM WSQ Programme Partner Email : [email protected] Website : www.sim.edu.sg/funded-prog Contact us for a full list of programmes and Approved Training Organisations (ATOs). 14 Singapore Workforce Development Agency Tel : 6883 5885 Email : [email protected] Website : www.wda.gov.sg/lpm_wsq or www.wda.gov.sg/bm_wsq