Lush Brown Brand Design

Bold and BRAND DESIGN Daring LUSH BROWN Passion and Compassion



Table of CONTENTS Meet Olivia Daniels Color Palette The Heart of Lush Brown Brand Typography Eco-fashion with a Mission Font Hierarchy Brand Values Brand Photography Primary Logo Photography Guidelines Logo Variations Photography Moodboard Digital and Print Mockups

Fashion Designer OLIVIA DANIELS

The Heart of LUSH BROWN At the heart of Lush Brown lies Olivia's rebellious yet friendly materials such as organic cotton, hemp, linen, and sophisticated spirit, fiercely devoted to animals and the other natural fabrics from ethical suppliers. Further, Olivia environment. For her, creating a fashion brand that is both strives to push boundaries with innovative processes and using ethical and sustainable is not just a job; it is a means to inspire recycled materials such as plastic bottles and post-consumer others to join her and other deviants in challenging the status waste. quo and breaking free from the norms of the old ways of Donning a Lush Brown piece is not merely a statement but a fashion. declaration of one's identity and beliefs. Every piece in the Lush Olivia has always been deeply inspired by her mother, Emily Brown collection is a symbol of resistance, crafted with care Daniels, who instilled the value of compassion and kindness and intention to inspire change. towards animals in her from a young age. An ardent vegan and Lush Brown is more than just a brand; it is a movement. It is a animal welfare champion, Olivia's commitment and love for hope for a future where fashion and ethics are no longer at other sentients fuels her revolutionary zeal, driving her to make odds. It's a testament to the power of each individual who bold and audacious moves toward a better world. wants to make a difference. Through Lush Brown, Olivia wants to reclaim fashion as a Embark upon this journey with us toward a more sustainable celebration of the beauty of life and the power of positive and compassionate world. change. She is committed to never using animal-derived materials in her designs. She sources sustainable and eco-



ECO-FASHION WITH A MISSION Tagline In an unkind world, be a rebel. Vision: To create a future where fashion is a tool for liberation, not oppression, and where ethical and sustainable practices are the norm. Mission: To craft high-quality, stylish, and sustainable fashion while prioritising the welfare of animals and the environment. We strive to inspire a movement of conscious consumers who want to make a positive impact on the world.

Authentic BRAND No legacy is so rich as honesty VALUES Bold Purpose-driven Fortune favours the bold Driven by a mission, inspired by a vision Compassionate Revolutionary Taking a stride towards fashion with kindness Why be ordinary when you can be extraordinary Craftsmanship Sophistication Made with passion and precision Exemplifying the harmony of elegance and ethics Sustainability Making a statement that cares for the planet



PRIMARY LOGO The primary logo features a sleek sans-serif font to convey a modern yet sophisticated feel. By focusing on the brand name, the aim is to make the brand more recognizable and memorable. The clean bold lines and minimalist one-color design reflect the brand's vision of doing things the right way and efforts to make ethical and sustainable fashion the norm while also emphasizing a sense of rebellion and individuality. Wordmark Stacked Logo

LOGO VARIATIONS Versions of the logo can be used to match a variety of materials and applications. Make sure to apply them appropriately.





COLOUR PALETTE These colours encapsulates Lush Brown's rebellious and unique identity and personality. SEASHELL TUMBLEWEED REBEL GRENADIER LICORICE HEXCODE: #FCEDE8 HEXCODE: #E19D83 HEXCODE: #4F1C09 HEXCODE: #CC3C01 HEXCODE: #250C02 RGB: 252, 237, 232 RGB: 224, 157, 130 RGB: 79, 28, 9 RGB: 204, 60, 1 RGB: 37, 12, 2 HSV: 15°, 8%, 99% HSV: 17°, 42%, 88% HSV: 16°, 89%, 31% HSV: 17°, 100%, 80% HSV: 17°, 95%, 15% CMYK: 0%, 6%, 8%, 1% CMYK: 0%, 30%, 42%, 12% CMYK: 0%, 66%, 89%, 69% CMYK: 0%, 71%, 100%, 20% CMYK: 0%, 68%, 95%, 85%



BRAND TYPOGRAPHY Nourd Bold Aa For Headers and Subheaders Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Nourd Bold and Nourd are modern, clean, and versatile sans-serif Vv Ww Xx Yy Zz fonts. Nourd Bold is a bold and impactful typeface that captures the essence of the brand's rebellious and outspoken personality. It 1, 2, 3, 4, 5, 6, 7, 8, 9, 0 conveys strength and confidence, giving a powerful look to the brand message. Aa Nourd Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz For Paragraphs With its geometric lines and rounded features, Nourd is perfect for 1, 2, 3, 4, 5, 6, 7, 8, 9, 0 paragraphs, providing clear and easy-to-read text that doesn't take away from the brand's message.

FONT HIERARCHY LUSH BROWN UNVEILS NEW ECO-FRIENDLY COLLECTION Sustainable Fashion with a Bold and Rebellious Twist Lush Brown's commitment to ethical and sustainable fashion is reflected in their latest collection, featuring organic cotton and recycled fabrics. SHOP NOW for a guilt-free and stylish wardrobe update.



BRAND PHOTOGRAPHY

PHOTOGRAPHY GUIDELINES Lush Brown's photography and images should portray a bold and rebellious personality while also showcasing its commitment to ethical and sustainable fashion. The images should be visually striking and powerful, with bold colors or black and white setting and strong contrasts that draw attention to the subject. Avoid distracting or noisy background while capturing a shot. Consider using photos that feature the products, models wearing the clothes, bags, footwear, or other accessories, and images that showcase the brand's sustainability efforts and love for animals. Also, consider using photos to give a shoutout to partner organizations such as animal charities and supply chain to emphasize the commitment to a noble cause.



DIGITAL AND PRINT MOCKUPS New Collection







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