The Coffee Franchise for Women in Business

The Coffee Franchise for Women in BusinessWomen in business are a growing occurrence. Oncerelegated to the roles of caretakers more womenare stepping up to bat in recent years anddiscovering that we are not only excellentcaretakers and tenders but also exceptionalproviders and business minds. Savvy women inbusiness often follow the path of leastresistance. One way to do this is to buy into acoffee franchise as a business investment.Why would a coffee franchise appeal to women inbusiness?

There are actually quite a few reasons that coffeefranchises are appealing to women in the world ofbusiness not the least of which is the fact thata franchise offers name recognition, which cancut years of struggling to build a steady customerbase off the timeline. Customers are what makesmoney in businesses such as a coffee franchise andname recognition often brings customers in thedoor much more quickly than a new business thatno one has ever heard of.Coffee franchises also offer products that manywomen find personally appealing. This is oftenone level in which women in business differ frommen. Women are much less likely to go intobusiness offering a product or service that theydo not genuinely like or believe in. If a womanloves coffee this is a business that she will seeas an attractive business because she knows theproduct, enjoys the product, and is in a positionto really be able to help her customers by making

appropriate suggestions to those who seem to beat a loss (personally, I'm almost always at a lossin a coffee caf?because there are so manywonderful goodies from which to choose).Women in business also like the idea of coffeefranchises in many instances because it presentsa challenge but doesn't overwhelm. There areplenty of new and wonderful things to learn whenopening a coffee franchise but the vast majorityof them are pretty straightforward and not overlytechnical or complicated. This makes the path toownership much more attractive to women who areless technically or mechanically inclined thanthe average guy and some of those who would simplyrather save mechanical or technical pursuits forpleasure rather than business.If this isn't enough however, there is always mypersonal favorite reason that a coffee franchiseis more attractive than some of the other foodcentered franchises that are available for women:

no frying. That's right. Most coffee franchisesdo not require a steady supply of greasy food toprep, prepare, and clean up. There is no pervasivescent of fried food that seeps into pores, clothes,and nasal passages. While all women will not countthis is a favorite reason it is quite possiblethat most women will at least somewhere down theroad consider it a definite plus when it comes tocoffee franchise ownership. The scent of coffeeis much more attractive than the scent of Frenchfries-especially in the early hours of themorning when most coffee franchise stores arebusiest.