ספר מותג

BRAND BOOK

TABLE OF CONTENTS ABOUT THE BRAND ........................................................................................................................................................... 3 VALUES ..................................................................................................................................................................................... 4 VISUAL LANGUADE ........................................................................................................................................................... 6 FONTS ...................................................................................................................................................................................... 7 COLORS ................................................................................................................................................................................... 8 PATTERN .................................................................................................................................................................................. 9 LOGO INSPIRATION ..........................................................................................................................................................10 LOGO EVOLUTION ............................................................................................................................................................11 FINAL LOGO ........................................................................................................................................................................12 LOGO COLORS ....................................................................................................................................................................13 LOGO APPEARANCE .........................................................................................................................................................14 LOGO-PROORTION ...........................................................................................................................................................16 LOGO-DO AND DONTW DO ........................................................................................................................................18 UI KIT .....................................................................................................................................................................................20 ICONS ...................................................................................................................................................................................... 22 PRINT .....................................................................................................................................................................................24 CORPORATE IDENTITY ....................................................................................................................................................25 POSTERS ................................................................................................................................................................................26 FLYER ......................................................................................................................................................................................27 DIGITAL .................................................................................................................................................................................28 PC ONEPAGER .....................................................................................................................................................................30 MOBAIL ONEPAGER .........................................................................................................................................................32 STORIS & POST ....................................................................................................................................................................34 ADDITIONAL PRODUCTS ................................................................................................................................................36 2

ABOUT THE BRAND An exclusive nightclub called NYX is named a�er the Greek night goddess NYX, who symbolizes the power of the night. 3

VALUES PRESTIGIOUS EXCLUSIVE YOUNG UNIQUE 4

5

VISUAL LANGUADE 6

FONTS Baskerville Old Face ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bodoni MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghijklmnopqrstuvwxyz 7

COLORS 8

PATTERN 9

LOGO INSPIRATION �e chosen font match the them e of the greek goddes nyx shape the that associat with tacno music Wings for the goddes nyx 10

LOGO EVOLUTION 11

FINAL LOGO 12

LOGO COLORS 13

LOGO APPEARANCE Full logo Logo withoute tag laine Just icon Just brand name -when the logo is tiny 14

15

LOGO-PROPORTION 16

17

LOGO-DO AND DONT DO 18

19

UI KIT 20

21

ICONS 22

23

PRINT 24

CORPORATE IDENTITY 25

POSTERS 2266

FLYER 27

DIGITAL 2288

29

PC ONEPAGER SPRED 30

POP-UPS 31

MOBAIL ONEPAGER SPRED 32

POP-UPS 33

STORIS & POST 34

35

ADDITIONAL PRODUCTS 3366

37

3388

39

DESIGN BY Tal tzdook STUDENT WORK FOR HAKERU 40