report gucci

• Side bags, Phone cases, Belts, Watches, Ties

Children •New Born Babies

•Ready to wear for Girls •Ready to wear for Boys

Beauty •Makeup - lips, eyes, face •Men Fragrences • Women Fragrences



Décor



Visual Merchandising Reigning from Frida Giannini to Giannini’s reign the colors used Alessandro Michelle, store displays at were dark, with the use of minimum Gucci have always been one of a kind elements apart from the products, with a similar kind of a play on visual play of heights in product placement. alignment and negative spacing. Conceptualisation is been giving Just like the logo, the window displays emphasis to but not as much under are far away from looking like clutter Michelle’s time. The entire focus and instead display grandeur and is shifted to deep-rooted concepts, authenticity. Each display has its own bright colors, patterns, lights, identity, and with passing years their augmented reality, and inspiration displays have evolved with sensory from art movements. The window and digital involvement. displays now are much more socially One of the key features of their profitable, engaging than ever before. window display is playing with One can personally engage with the different heights and elements. One display thus increasing the connection could say that under of the brand to a consumer.

Gucci 2010 , window display

Gucci 2011 , window display

Autumn September 2012 , Paris

November 2012, NewYork October 2012, NewYork

June 2012, NewYork July 2012, Paris

Feburary 2013, NewYork Janurary 2013, NewYork

May 2013, NewYork November 2013, London

Feburary 2013, Paris September 2013, LA

November 2014, Honkong April 2014, Honkong

May 2014, London May 2014, Milan

July 2014, Tokyo September 2014, Tokyo

July 2015, Tokyo June 2015, NewYork

April 2015, NewYork September 2015, NewYork

Autumn/Winter 2015, Dubai Autumn/Winter 2015, Dubai

Autumn/Winter 2015, Dubai November 2016, Tokyo

November 2016, LA Janurary 2016, London

May 2016 , LA September 2016, Milan

Janurary 2018, Honkong April 2018, London

April 2018, Paris November 2018, Tokyo

November 2018, NewYork March 2018, NewYork

June 2019, Milan March 2019, NewYork

May 2019, NewYork March 2019, NewYork

Feburary 2020, Honkong March 2020, Paris

Gucci Fall/Winter

2020 Collection

THE WILD INGENIOUSNESS OF ALESSANDRO MICHELE “The world of childhood is something that is surprising, poetic, captivating. And all the small things that children do. This is something that connects all of us. We were all afraid of losing our childhood.” Michelle said. On February 19, 2020, Gucci Women’s Fashion Show during and it’s out-of-the-box creative Milan Fashion Week. Alessandro director Alessandro Michele Michele, in true form, flipped this once again shook things up in the the norm on its head. The magic world of luxury fashion during the of behind the scenes became Gucci Fall Winter 2020 Women’s a focal part of the show as the Fashion Show. From its new team of hairstylists and make- childish handwriting-style script up artists, and other frantic staff temporary logo to the launch of members took to the stage in GG Psychedelic Collection and the center of a rotating carousel. the collection’s special showcase Guests (and live streaming viewers in Chicago at the GG Psychedelic around the world) watched as Pin pop-up experience, Gucci and Michele himself made last-minute Alessandro Michele are surely adjustments, and head stylist Paul keeping their brand front of mind. Hanlon and global make-up artist The backstage hustle and bustle Thomas de Kluyver along with of a fashion show are usually their teams primped the models hidden from guests. But this was who then made their way to the not the case at the Gucci Fall encircling runway presentation Winter 2020 simultaneously in full swing.



The Gucci AW20 Collection Pilgrim-Esque black dresses with staid white bibs, sweet seafoam suiting, froufrou gowns reminiscent of Marie Antoinette, ‘80s ruffles galore, XXL collars, lashings of costume jewelry,paintbox-bright babydolls, and shell tops, Michele drew inspiration from childhood - the perfection and freedom of children’s clothes. Gucci’s autumn/ winter ’20/’21 collection was a mix of “the perfection” of little girls’ clothes— pinafore dresses, school uniforms, the outfits of those little girls’minders, nuns to nurses with hippie nods, grunge allusions, and not to forget his patent leather harness. The variety of colours, designs available for children’s wear are vast, with little to no restriction on the kid’s dressing choice. No justification required for their styling. The reason Michelle added elements of bondage to those childlike and religious silhouettes, could be a reference to the scrutinisation designers go through that limits their creativity.







Gucci Pop Up Store Concept Note This year Gucci takes inspiration from childrens clothing and hence taking inspiration from a childs imagination we created a pop up store. Children tend to create their own world and that’s what Gucci did with their pop up store. Imagination is how they communicate with their surroundings. Many things go on in their mind, strange abstract thoughts and that’s what this collection is about also giving it a little grunge effect. Mostly their fantasy and imagination starts flowing with they are either playing or dressing up no matter what the reality is they will always have their own perception towards the reality.



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M o o d B o a r d



C o l o u r B o a r d



M a t e r i a l B o a r d



Pop-Up