Prada - collaterals

An embodiment of sophistication, innovation, and uncompromising quality, Prada has been a dominant name in the luxury fashion industry for 72 years. Prada is an Italian luxury brand founded in 1913 by Mario Prada. Headquartered in Milan, it started as a luxury goods brand, selling luggage and accessories made using high-end raw materials and acute craftsmanship. What started as a one-of-a-kind luxury luggage brand, eventually ventured into apparel for men and women, handbags, footwear, eyewear, mobile phone accessories, and fragrances. Its avant-garde approach towards all its innovations is what sets it apart. The Prada brand’s distinctive originality is built on its unique approach to style, craftsmanship, and constant innovation in materials and designs, as they unceasingly exert creativity in the development of fashionable designs and sophisticated fabrics.

PITCH NOTE To - [email protected] Subject - PRADA IN INDIA! Bringing the unconventional to you Hello Priya, Greetings! For the unconventional self in you, not bound to the norms of beautiful fashion, we are excited to tell you that Prada is all launching its first flagship store in India, at the hub-town of luxury - New Delhi. Keeping in mind the eccentric Indian culture, we are ready to set our foot in India with our collection drawing on northern Italian traditions of discreet elegance and fine craftsmanship. A luxury brand for the true connoisseur. Hope to discuss further details and exclusive stories over a cup of coffee. Looking forward to hearing back from you! Thanks and Regards Prada Press Office [email protected]

DARSHAN MEHTA Darshan Mehta is the country head of Prada in India. He is also the president and chief executive of Reliance Brands Limited (RBL), a subsidiary of the 125 billion market-cap company and India’s largest conglomerate, Reliance Industries Limited. He has driven significant growth for foreign brands aiming to tap the Indian market. Now he is at the forefront of bringing Prada to India. He knows his way around the luxury sector having many notable brands under his portfolio. His approach to luxury business and marketing consists of building an emotional and experiential connect that kindle the desire in a person. Mehta founded RBL in 2007 as the first employee, and the company now has 750 employees working in its corporate offices and over 5,000 employees working at the stores. It runs a portfolio of 420 mono-brand boutiques and 350 shop-in-shops across over 60 cities in India. Mehta is a qualified chartered accountant and a cost & works accountant.

SHEFALEE VASUDEV • Senior writer and journalist • A fashion and culture commentator • The author of Powder Room: The Untold Story of Indian Fashion • Career of 25 years • Founding Editor of Voice Of Fashion - India’s first daily online magazine on fashion, design and culture published by RISE Worldwide Limited. WORK HISTORY • Fashion Editor, Mint, New Delhi, 2012 – present • Associate Editor, Indian Express, New Delhi, 2011 – 2012 • First Editor at Marie Claire, New Delhi, 2005 – 2010 • Assistant Editor, India Today, New Delhi, 2001 – 2005 • Anchor, Script Writer, Co-producer, Satya on Doordarshan, New Delhi, 1999 – 2000 • Features Editor, Cosmopolitan, New Delhi, 1996 – 1999 • Senior Sub Editor, Asian Age, New Delhi, 1995 – 1996 • Sunday Magazine Head, Navhind Times, Goa, 1992 – 1994 POWDER ROOM The Untold Story of Indian Fashion by Shefalee Vasudev was published by Random House in 2012. An insider’s view of people who make the fashion industry what it is–from a lower middle girl trained to sell luxury at a mall to a designer from Nagaland battling bipolar disease, to stories of designers and their personal and professional trials, or a Ludhiana housewife addictively high on brand logos–the book is a commentary on new social behaviour of the late 2000s and thereafter. Read more

FAMOUS ARTICLES • Live Mint End of the muse - Read here • The Voice of Fashion Biden-Harris Imagery: Diversity in Monochrome - Read here • The Voice of Fashion The Week in Fashion: A Diverse Style Palette - Read here • The Voice of Fashion “If Kim Kardashian Talks About Sustainability on Instagram, I Can Retire!” - Read here • Mint Articles Trend Tracker | Secret couture - Read here FAMOUS QUOTES “The training at Marie Claire and my keen and lasting interest in fashion led me to think there was space for serious fashion writing in India that could bring to the genre the inquiry, reportage, analysis and objectivity of other kinds of journalism. Why couldn’t fashion be reported like business, politics, health, foreign affairs or gender issues?” “Fashion is my favourite anthropological tool. The history of dress and costumes tells us about society’s evolution, and for me it’s the most fascinating way to comprehend history and society. Through clothing I’m trying to understand the times that we live in and the times earlier people had to live. Sexuality, power, ambition, careerism, feminism – I have been able to find a road into exploring all these issues through clothing and fashion.”

PRE-LAUNCH RELEASE PRADA TO MAKE ITS INDIAN DEBUT IN 2021 Bringing an unconventional exploration inspired by an innovative approach, to India. New Delhi, India: 1st May, 2021 Synonymous with the best of Italy’s design and manufacturing tradition, sophisticated style and outstanding quality; the Italian powerhouse, Prada, is ready to launch its first flagship store in India. Prada is partnering with local retail giant, Reliance Brands Limited (RBL), marking the continuation of its global expansion. The Prada empire stems from the leather goods store opened by Mario Prada in Milan in 1913. Currently run by the creative mind of Miuccia Prada and her husband and business partner, Patrizio Bertelli; Prada is one of the most innovative, prestigious and widely recognized brands in the fashion and luxury goods industries, with a keen attention to detail and new trends. The eccentricity and intellectual purity of Prada’s clothes appeal to intellectuals and artists, while fashion editors are drawn to her constant experimentalism. Prada is all set to deliver an exquisitely amplified shopping experience in a scintillating space that’s rich with historical references. (MORE)

About Prada: An embodiment of sophistication, innovation, and uncompromising quality, Prada has been a dominant name in the luxury fashion industry for 72 years. Prada is an Italian luxury brand founded in 1913 by Mario Prada. Headquartered in Milan, it started as a luxury goods brand, selling luggage and accessories made using high-end raw materials and acute craftsmanship. Its avant-garde approach towards all its innovations is what sets it apart. The Prada brand’s distinctive originality is built on its unique approach to style and constant innovation in materials and designs, as they unceasingly exert creativity in the development of fashionable designs and sophisticated fabrics. About Reliance Retail: Reliance Retail has a portfolio of over 45 international brands that spans across the entire spectrum of luxury, bridge to luxury, high–premium and high–street lifestyle. Reliance Retail operates over 600 stores for these international brands and continues to partner with new and revered international brands. The strong brand portfolio reinforces Reliance Retail as a partner of choice for best international brands. ______________ For more information, contact: Prada Press Office [email protected] Prada Website: www.prada.com Instagram: www.instagram.com/prada/

PRE-LAUNCH RELEASE I PRADA TO OPEN ITS FIRST STORE IN INDIA IN NEW DELHI Synonymous with the best of Italy’s design, sophisticated style and outstanding quality; Prada, is ready to launch its first flagship store in New Delhi. New Delhi, India: 1st June, 2021 Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada is ready to unveil its first store in the fashion capital of India, New Delhi, on 17th October, 2021; at The Chanakya, Chanakyapuri, New Delhi. An embodiment of sophistication, innovation, and uncompromising quality, Prada has been a dominant name in the luxury fashion industry for 72 years. Founded in 1913, the Italian powerhouse has fully cemented itself as one of the world’s biggest fashion hitters – and its impact on the industry and popular culture has been tremendous. As one of the most innovative fashion brands, it is capable of redefining the norm by anticipating and setting new trends. The brand’s creative head, Miuccia Prada, is known for her ability to divine the future of fashion and launching seismic-force trends that ripple through the industry with impressive—and lasting— effects. “Fashion fosters cliches of beauty, but I want to tear them apart.” ~ Miuccia Prada (MORE)

Fans of the Milanese label Prada tend to have two things in common: an appreciation for intellectualism in design and a desire to wear it in an artful but still pretty way. The brand, with its collections of men’s and women’s leather goods, ready-to-wear clothing, footwear and eyewear; is all set to take over the Indian clientele and elevate the shopping experience. The launch in India will witness an amalgamation of cultures, resonating Prada’s signature style of elegance and extravagance. The Italian mainstay is all set to welcome the country’s finest with panache. About Prada: An embodiment of sophistication, innovation, and uncompromising quality, Prada has been a dominant name in the luxury fashion industry for 72 years. Prada is an Italian luxury brand founded in 1913 by Mario Prada. Headquartered in Milan, it started as a luxury goods brand, selling luggage and accessories made using high-end raw materials and acute craftsmanship. Its avant-garde approach towards all its innovations is what sets it apart. The Prada brand’s distinctive originality is built on its unique approach to style and constant innovation in materials and designs, as they unceasingly exert creativity in the development of fashionable designs and sophisticated fabrics. (MORE)

For more information, contact: Prada Press Office [email protected] Prada Website: www.prada.com Instagram: www.instagram.com/prada/ ______________

Darshan Mehta is the country head of Prada in India. He is also the president and chief executive of Reliance Brands Limited (RBL), a subsidiary of the 125 billion market-cap company and India’s largest conglomerate, Reliance Industries Limited. # T h r o u g h T h e P r a d a L e n sHe has driven significant growth for foreign brands aiming to tap the Indian market. Now he is at the forefront of bringing Prada to India. He knows his way around the luxury sector having many notable brands under M I L A N , I T A L Yhis portfolio. His approach to luxury business and marketing consists of building an emotional and experiential connect that kindle the desire in a 3 r d - 6 t h D e c e m b e r ’ 2 1person. Mehta founded RBL in 2007 as the first employee, and the company now has 750 employees working in its corporate offices and over 5,000 employees working at the stores. It runs a portfolio of 420 mono-brand boutiques and 350 shop-in-shops across over 60 cities in India. Mehta is a qualified chartered accountant and a cost & works accountant.

ITINERARY Date - 2nd December’21 Duration - 3 nights, 4 days in Milan, Italy Flight - Emirates Departure - 02:50 [Indira Gandhi International Airport, New Delhi] Arrival - 10:15 [Malpensa Airport, Milan, Italy] Stay in Milan - Château Monfort, Corso Concordia, 1, 20129 Milano MI, Italy [www.hotelchateaumonfort.com] DAY 1 - A DAY AMIDST MILAN’S FAMOUS SPOTS 10:15 - Pick up from the airport 12:00 - Hotel Check In [Prada welcome goodies and travel kit to be placed in individual rooms] 13:00 - Welcome Lunch at the hotel: Restaurant Rubacuori 16:00 - Leave for a tour of Milan’s magnificent spots, starting with Piazza del Duomo and Piazza dei Mercanti. 20:00 - Return to the Château Monfort 21:30 - Dinner at Carlo e Camilla In Segheria, in presence of Chris Bugg, PR and Communications Head, Prada DAY 2 - A DAY IN THE HISTORIC PRADA STORE 09:00 - Breakfast at the hotel 12:00 - Visit to the first Prada Store at Galleria Vittorio Emanuele II 14:00 - Lunch at the the historic Pasticceria Marchesi 16:00 - Osservatorio of the Prada Foundation- A tour of Prada Foundation’s latest exhibition space – for both photography and visual languages, which will be accompanied by a specialised guide 18:00 - Navigli District: Sunset and evening Campari cocktails, in the Venetian Gondola 20:00 - Dinner at Baretto al Baglioni 23:00 - Back to the hotel

ITINERARY DAY 3 - A DAY AT FONDAZIONE 11:00 - Brunch at Fonderie Milanesi 14:00 - Leave for Fondazione Prada Explore the beautiful collections of the Prada Foundation and exhibitions with a personal guide (Admire the architecture of the complex as you follow your guide. Learn about how Miuccia Prada and Patrizio Bertelli valued art and culture.) 16:00 - High tea served at the Torre Restaurant, Fondazione 17:00 - Exclusive Prada film screening at the Prada Cinema Fondazione 20:00 - Dinner at Bar Luce DAY 4 - BID ADIEU TO THE GUESTS 08:00 - Breakfast at the hotel with live music 13:00 - Drop-off at the Milan airport FOR MORE DETAILS, CONTACT: Prada Press Office [email protected]

POST-LAUNCH RELEASE PRADA UNVEILS ITS FIRST STORE IN INDIA IN NEW DELHI Quintessentially Italian, now in India! Prada opens its first Indian store in the fashion capital, at The Chanakya, Chanakyapuri. New Delhi, India: 17th October, 2021 Prada unveiled its first store in the fashion capital of India, New Delhi, on 17th October, 2021; at The Chanakya, Chanakyapuri, New Delhi. A private event took place on 16th October, 2021, which was an invite only preview of the women’s and men’s collections for the season, open to some of the city’s top influential people in the fashion industry, including bloggers, influencers, stylists, and magazine editors. The flagship store of Prada echoes elements rooted in the signature style of this timeless brand. The boutique extends over one floor – offering a selection of ready-to-wear clothing, the Re-nylon collection, bags, accessories and footwear for men and women in unisex and thematic versions as well as exclusive Prada Re-Nylon mini pouch bags featuring original Indian prints dedicated to the first store opening in the country. The interior, along with the elements composing it, is minimal and pure: an iconic black and white chequered floor with a unique “Prada Green” hue on the walls, giving it a clean aesthetic and making it the first “Green Store” in India. The store offers a series of experiential and service-oriented features, enhancing both the functioning and aura of the store. The dressing rooms are equipped with “magic mirrors,” a plasma screen invisibly built into the large mirror surface that allows customers to see themselves both from the front and the back at the same time. (MORE)

Equipped with RFID [radio frequency identity] antennas, the “garment closet” is able to register merchandise brought into the dressing room and display an inventory of icons on a touch screen. Here, the customer can request more specific information on the clothes, but also browse through alternative items of the collection. During the private event held yesterday, on the occasion of the opening, Prada also launched a fashion film dedicated to the amalgamation of Prada’s unique style with the rich and transcending culture of India. Naquita D’souza added her band of soulful jazz renditions, setting the mood for an elevated experience. Staying in line with its heritage, the launch was, much to the delight of the capital’s sartorial. The brand’s uber luxe appeal stood out through the soiree! ____________ About Prada: An embodiment of sophistication, innovation, and uncompromising quality, Prada has been a dominant name in the luxury fashion industry for 72 years. Prada is an Italian luxury brand founded in 1913 by Mario Prada. Headquartered in Milan, it started as a luxury goods brand, selling luggage and accessories made using high-end raw materials and acute craftsmanship. Its avant-garde approach towards all its innovations is what sets it apart. The Prada brand’s distinctive originality is built on its unique approach to style and constant innovation in materials and designs, as they unceasingly exert creativity in the development of fashionable designs and sophisticated fabrics. ______________ (MORE)

______________ For more information, contact: Prada Press Office [email protected] Prada Website: www.prada.com Instagram: www.instagram.com/prada/