HOW TO CREATE YOUR EDITORIAL CALENDARHere are the steps you can take to create your editorial calendar:STEP 1: Sign up for a free account with Google Sheets. Google Sheets is a free resource for creatingspreadsheets available on the web.STEP 2: Create a list of 3 themes for your blog and add them to your editorial calendar. Thetheme that you choose should be based on the audience you serve. As an example, if you are aweight loss coach, then one theme that you can write about could be \"meal plans\" for onemonth. Then maybe for the next 2 months you can blog about \"green eating\" and \"beach bodyrecipes\". You get the picture...STEP 3: Based on your blogging themes, write down three topics. Using the \"meal plans\" themeas an example, 3 potential topics could be: meals plans under 200 calories, meal plans forfamilies, meal plans for singles. STEP 4: Create your blog post titles. Write down 3 potential blog post titles based on your blog topics. Use this blog topic generator to get ideas. STEP 5: Create your blog posts. To start out, create 3-5 blog posts and add them to your blog. Longer content (1,000) or more tend to do better.EXAMPLE OF EDITORIAL CALENDAR 40
BLOG POST TOPICS AND TITLE WORKSHEET Use this worksheet to write down potential blog post topics and titles.MONTH OF: _________________________________________ YEAR: ______________________________BLOG POST THEMES BLOG POST TOPICSBLOG POST TITLES KEYWORDS Page 41
BLOG POST PLANBlog content is the fuel to your online marketing and social media marketing power. Use thisworksheet as a guide to plan out your blog posts. TITLE OF POST: ________________________________________________________________________________ PUBLISH DATE: __________________________________________ CATEGORY: ___________________________OUTLINE YOUR IDEA HERE: GOAL OF YOUR BLOG POST?KEY POINTS: KEYWORDS OF POSTNOTES:POST EDITED GRAPHIC CREATED PUBLISHED SHARED ON SOCIAL MEDIA Page 42
CREATING AMAZING CONTENTTo build a solid + impactful online presence for your business, you will need to create awesomecontent that you can publish + promote from your blog. Your content needs to be relevant,beneficial to your readers, and contain attention grabbing titles that capture their attention. THE STEP BY STEP PLAN FOR CREATING AND PUBLISHING YOUR FIRST BLOG POST 1. Perform Keyword research to find a topic for your blog post (1 Hour) 2. Create A Magnetic Headline (30 Minutes - 1 Hour)3. Use theCoschedule Headline Analyzer to check the strength of your headlines (45 Minutes)4. Write your blog post (1-3 Hours)5. Add a strong call to action at the end of the blog post (15 Minutes)6. Check the post for grammatical + spelling errors (Use polishmywriting.com) (1 Hour)7. Optimize your blog post for the search engines (45 Minutes)8. Create an image for the blog post (45 Minutes)9. Schedule your blog post (5 Minutes)10. Use Buffer or Hootsuite to promote your blog post on your social media accounts (45 Minutes) WRITE SOME NOTES Page 43
LANDING PAGE ESSENTIALSFOR CREATING FUNNELS ON YOUR BLOG OR WEBSITE
LANDING PAGE ESSENTIALS CRAFT YOUR COPYA landing page is a page that serves a single purpose: to get someone to opt-in for a specific offer. Landingpages can be used to offer a freebie, webinar registration, mini course signups, email courses and more. Itend to think of landing pages as gateways or funnel paths to email lists.One of the most critical components of a landing page is the content. With most landing pages, you willneed to add the following content to them: A Title/Headline (Which you can get from your Freebie/Email Optin) A subtitle (optional) A Short description of your offer 3 bullet points that describe the value of what you are giving away (optional)This landing page is from the folks over at Digital Marketer! They do an excellent job of setting uphigh converting landing pages. What I want you to remember is that your landing page does not have to be perfect at the start.. Remember, it’s all about the audience you are serving. What are their wants, needs and desires? If you have some knowledge of this, use it to craft the content for your page. Your Action Items: Create your headline: ____________________________________________________________________________________________ Add a subtitle: ____________________________________________________________________________________________________ A short description of your offer: _________________________________________________________________________________ 3 Bullet points that describe the value of what you are giving away: _____________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________ Page 44
LANDING PAGE ESSENTIALS CREATE A CALL TO ACTIONAs with your opt-in a critical component of a landing page is your call to action (aka) calling yourvisitors to take action. Now...in my experience with building landing pages for the YourChicGeek website, using uninspiringCTA’s like “Subscribe” or “Sign Up” do not work all that well. You need to get a little more creative.Here are some examples of ones that you can use instead:Download Your Free _______________________________________________________SenYdesM, Ie'mMIyn!Free Worksheets ____________________________________________Grab Your Free Checklist ___________________________________________________Examples in Action:Download Your Free Cheat SheetSend Me My Free WorksheetsGrab Your Free ChecklistYour Action Item: Create a call to action for your landing page. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________DIGITAL MARKETER LANDING PAGE Page 45
LANDING PAGE ESSENTIALS BUILD YOUR LANDING PAGETo create my landing pages, my tool of choice is Thrive Content Builder. It's a Wordpress plugin thatyou can use to build over 100+ landing pages on your blog or website.I love Thrive Content Builder because:You only pay for it once ($67)There are more than 130+ landing page templates to choose fromIt is an amazinggggggg tech tool!If you not have a Wordpress website, you can:Use Leadpages.netInvest in a Wordpress theme with a landing page integrated with itHERE ARE THE STEPS FOR PUTTING YOUR LANDING PAGE TOGETHER:Step 1: Build your landing page - Here’s a video tutorial that I created a while back that covershow to setup a landing page with Thrive Content BuilderStep 2: Brand your landing page - Use the colors that you chose from Colorpalettes.net Step 3: Add your content to your landing page. This should include:Your Headline/TitleA subtitle (if you have one)A description of what you are offeringYour bullet points Step 4: Add your Call To action To the Buttons on your landing pageStep 5: Add a picture of your opt-in and check your landing page to make sure it can be viewedproperlyStep 6:Your landing page is integrated with your email marketing serviceYour Action Items:Build your landing page: ___________________________________________________________________________________Brand your landing page:___________________________________________________________________________________Add your content____________________________________________________________________________________________Add your call to action: ____________________________________________________________________________________Check the page to make sure it shows up correctly: ______________________________________________________ Page 47
PAYMENTS AND FULFILLMENT SYSTEMS
ORDER FULFILLMENT AND PAYMENTSIf you are planning to sell products online or take payments for services that you provide, here are somegreat tools and systems that you can use. If you are selling products, use the systems on the left. If youare selling services, use the systems on the right. GUMROAD WAVE ACCOUNTINGA free service that lets you sell digital and A cloud based accounting solution thatphysical products to your audience. more than 2 million small businesses andGumroad is pretty awesome and is one of freelancers use Wave to send invoices andthe solutions that I recommend for folks manage accounting and bookkeeping. Igetting started with selling products online. personally use this platform to manage all of my finances. SELZ.COM FRESHBOOKSSelling products online or digital downloads Is one of the BEST cloud based smallis easy with Selz free online store. No business accounting software. Send invoices,contracts, no merchant account or track time, manage receipts, expenses, andprogramming is needed with this resource. accept credit cardsDIGITAL PRODUCT DELIVERY (DPD) INVOICEABLE/INVOICELYDPD is an easy to use digital publishing Invoicely is a free simple and secure invoicingplatform for helping creators sell and deliver system for small businesses that you can usedownloadable content like ebooks, software, to send invoices to your clients.music, and more. WOOCOMMERCE PLUGIN 17HATSWoocommerce is the worlds most An online invoicing and payment processingcustomizable eCommerce platform for Powerful workflow automation. You canbuilding your online business. also process online contracts, quotes, and questionnaires and more with this tool. Page 47
CHECKLISTSAND AUDITS OH MY!
CHECKLIST AND AUDITS It's time to audit and perform some checks on all of the information we've covered in this workbook. Use these checklists to go through and make sure that you have all of your bases covered. PLANNING You are clear on the purpose of creating an online presence for your brand You have determined what products/services you will sell? You know what your audience struggles with and how your products/services will help them? You have determined your USP and \"what makes you different\" from others in your industry? You know how much you will price your products and services for? You have many products or service packages you need to sell to get to your MAGIC number every month?PLATFORM BUILDING ESSENTIALS You are clear on the purpose of creating an online presence for your brand You have determined what products/services you will sell? You know what your audience struggles with and how your products/services will help them? You have determined your USP and \"what makes you different\" from others in your industry? You know how much you will price your products and services for? You have many products or service packages you need to sell to get to your MAGIC number every month?COPY ESSENTIALS You have created the home, about, products/services and contact page copy for your site You have written a professional bio (500 words or more) You have created a one-paragraph bio (200-300 words) Your brand statement/social media bio has been created (150 words or less)BRANDING ESSENTIALS Page 48 Your color palette has been selected You have selected brand fonts Your logo is finished and branded with your color scheme You have a pro photo to use for your branding Your blog + social media post graphics have been created Your tagline has been created You have set the tone + voice for your brand
CHECKLIST AND AUDITS It's time to audit and perform some checks on all of the information we've covered in this workbook. Use these checklists to go through and make sure that you have all of your bases covered. SOCIAL MEDIA ESSENTIALS Your covers are designed for all of your active social media channels You have created branded social media URL's You have created branded username's for your profiles You know what social media accounts you are using and why You have selected tools to manage your networksEMAIL MARKETING ESSENTIALS You have selected an email marketing service to grow your email list You have an autoresponder in place You have created your email sequence You have strategically placed email opt-in forms on your site You have created an email opt-in BLOG POST ESSENTIALS Your editorial calendar has been created Your have at least 3 themes, topics and titles for your blog contentLANDING PAGE ESSENTIALS The content for your landing page has been created You have selected a clear call-to-action for your landing page Your landing page has been built and is integrated with your email servicePAYMENTS AND ORDER FULFILLMENT SYSTEMS You have chosen a fulfillment system to sell your products You have chosen an accounting/invoicing system to bill your clients and accept payments Page 49
LAUNCH TASKS!#LAUNCHLIKE A CHAMP!
IT'S TIME TO LAUNCH!Yayyyy You've made it CHAMP! Here is a list of pre-launch and post-launch activites that you can do tolet peeps know that you are online! PRE-BUZZ + LAUNCH CHECKLIST LAUNCH DAY CHECKLIST (1 MONTH BEFORE LAUNCH) Make sure that all of you have checked off Set an official launch date all of the items on the Main Checklist in this workbook Invite friends and family to LIKE your Facebook page Verify that all of your URLs and links on your site, blog, and social media channels Find and follow 100 targeted Twitter work properly users (10-100 per week) >>> Share the EPIC content that you've written Connect with friends and targeted users with friends + fans on social networks (add on LinkedIn (100 per week) images for engagement) Create 3-5 EPIC blog posts and add your Share your content with your community on branded Images to them social media Find 10 Google Plus Communities to Join Use Buffer or Hootsuite to schedule promo + network with fellow peers in them content from your blog Find, follow+ share content from 10 Ask your friends and family to tell others Influencer's with large audiences that that your site/biz/blog has officially cater to your target audience. launched Use Buffer or Hootsuite to pre-schedule Use Canva to create launch day graphics posts to your social media accounts and share them on your active social media about your biz for a week channels Create a \"Coming Soon Page\" with a Create an \"Introductory\" Video + post it to Countdown ticker and opt-in form to your social media channels. collect emails before your launch Give away a freebie + incentive for your new Use Canva to create \"Pre-launch\" graphics biz for your brand and promote them on social networks Promote your email opt-in on social media to grow your list Pat yourself on the back for all of your hard work!!! Page 52
THANK YOU FOR YOUR SUPPORT CHAMP! IF YOU ENJOYED THIS WORKBOOK, WOULD YOU CARE TO:1. SEND A TWEET TO YOUR FOLLOWERS OR AN IMAGE ON INSTAGRAMABOUT THE GUIDE USING HASHTAG #STARTUPLIKEACHAMP WITH ANIMAGE OF THE WORKBOOK?2. PIN AN IMAGE OF THE WORKBOOK TO PINTEREST?3. SHARE THE WORKBOOK WITH PEEPS IN YOUR COMMUNITY THATWOULD BENEFIT FROM USING IT?CHEERS AND MUCH LOVE-KIM GEORGEYOURCHICGEEK.COM
Search
