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WELCOME TO AURA GROUP Founded in Qatar, Aura Group is addressed as one of the country’s biggest and most anticipated companies. In a relatively short period of time, our company has grown through the acquisition of the franchises of International brands in both the F&B and the entertainment sectors alongside with the development of new brands that became leading in both sectors. Through its commitment to the F&B and Entertainment industries, Aura Hospitality had come up with new advances that would attract the growing demand. 2
CORPORATE AURA PROFILE GROUP LEADERSHIP MR. RAMEZ AL-KHAYYAT MR. MOUTAZ AL-KHAYYAT Vice Chairman As a Qatari holding company, our mission is driven by continuous Chairman progress and the ability to make a difference both small and large. Our mission is to work diligently to support and implement Qatar We pursued sustainable profit growth over the years with a clear 2030 vision strategy and corporate philosophy. At Aura, we believe in Focus, Efficiency, Expertise, Responsibility, Leadership and Financial Since the inception of Power International Holding we persevered Stability, with the well-being of our employees and the societies to strategically grow and diversify our businesses, bringing to we work in. Qatar and the world a varied range of companies and innovations As our achievements drive our momentum, Aura Hospitality has that offer superior products and quality services to meet the been established as a trusted name and, in God’s will, will be aspirations of Qatar and the world. present in Qatar and beyond for generations to come. Aura Hospitality, aspires to promote entrepreneurship and seeks to advance the ambitions of our local partners and 3 international associates We pride ourselves in our growing business portfolio as we expand into additional industries to provide our clients with excellence, for our success stems from their trust and our trust in our people.
CORPORATE AURA PROFILE GROUP MR. ALI KAZMA MR. YASSER ZEIN Aura Lifestyle | CEO Aura Hospitality | General Manager A Senior Management professional with 28 plus years of With over 35 world class brands, “Aura Group” is considered one of experience in the food and beverage industry, having a track the leading companies in the GCC and MENA region in the food & record of adapting successful global hospitality concepts and beverage, leisure and entertainment sectors: best practices to achieve profitable growth. Skilled in revenue “Aura Hospitality & Food Services” is successfully embarking upon management, sales and marketing strategies, and overall F&B a journey of exceptional corporate growth. We are in constant management. evolution and innovation for the aim of providing our customers With his extensive background and expertise in food and and franchisees with maximum value. Our vision is to become a beverage (F&B) strategy, development and openings, Mr. Yasser major global player and with our challenging spirit and outstanding Zein will be at the helm of the organisation-wide efforts aimed at team of professionals and experts we will accelerate our efforts enhancing Aura Hospitality’s restaurants portfolio in the region. constantly to meet our business goals. We, at “Aura Hospitality & Food Services” are joining efforts and 4 hands to achieve the corporate principles and its vision through offering customers high end quality products and services, building an unrivaled team of executives and leaders and drawing a career path to our employees while being a franchisee friendly business providing support and efficiencies in deliverables to succeed with the brands. “Aura Entertainment” group continues to grow through our devoted team, consisting of experts specialized in the entertainment sector. We develop concepts that are innovative, purposeful, and profitable and we are in constant research and creation of unique ideas to bring special entertainment concepts around the globe. At “Aura Lifestyle”, we are dedicated to providing quality and innovation in everything we do!
CORPORATE AURA PROFILE GROUP MR. TALAL MADI MR. RALPH SAYEGH Aura Group | Sales and Marketing Director Aura Hospitality | Director of Operation Experienced Director of Operations with a demonstrated history Talal is a senior management professional with 22 years of of working in the Hospitality industry. Skilled in Food & Beverage, experience in sales, marketing and management across diverse multiple sites managing, revenue and Yield management, organizations. Distinguished for setting up departments and Hotel and resort Management, new concept Development. spearheading operations to profitability utilizing managerial With 26 years of international experience in the USA, France, UK, acumen and financial prudence. Talal is skilled in implementing Lebanon and all over the GCC. strategic initiatives, developing of market penetration techniques, Operations professional with master’s degree from NYU and brand creation, and has a proven track record in increasing sales Bachelor of Science in business from LAU, Multi-award winner in and growth while leading operational improvements to drive in the food and beverage industry in France and the GCC. productivity and reduce cost. Highly focused and pragmatic, excels in dynamic demanding and challenging environments. 5 Talal has broad experience in Marketing, Sales, Business Development & Planning, Revenue Generation, Product/ Brand Management and Market Analysis in companies like Philip Morris International, Leo Burnett and Mccan Erickson in the Gulf region, Africa and Europe. Talal is a strong believer in marketing that is aligned with business goals, create differentiation based on strong insights leading to bottom-line gains.
CORPORATE AURA PROFILE GROUP WELCOME TO 7 AURA HOSPITALITY Aura Hospitality & Food Services has a very strong presence in the food and beverage sector with several outlets operating at various upscale locations. Our brands have quickly grown and become a frequent destination for different segments due to the wide offering options we provide. Our F&B portfolio casts of a diverse blend of International franchises and own unique successful concepts.
CORPORATE AURA PROFILE GROUP bestThe restaurant, catering and entertainment 8 company in Qatar 23 45Restaurant brands, outlets 2,400,000Serving more than happy guests yearly Always in the top charts of the F&B awards International celebrity chefs collaborations
CORPORATE AURA PROFILE GROUP SUPPLIERS AND PRODUCTS EXECUTIVE CHEFS We supply top quality products from main local producers ELIAS KHAMIS MAHDI FAWAZ MARIANNE JAMES supporting the Qatarization organic business, as well as grade A RAAD HADDAD MOUBARAK AL OMEIM FONTANA MARSAULT selections of meat, poultry , dairy products, fruits and vegetables AWARDS AND GRADES • Boecker certified outlets • Grade A food safety certifications from Doha Municipality • Award winners of best Lebanese restaurant in Doha • Main F&B sponsors of Doha International Food festival • Winners of time out and fact magazines awards • Main caterers for the Royal Family and governmental private function 9
CORPORATE AURA PROFILE GROUP OUR BRANDS 10 We are commited to perfection
CORPORATE AURA PROFILE GROUP ABOUT 12 PALMA HOSPITALITY Established in 2012, Palma Hospitality Group has quickly established itself as a formidable player within the hospitality industry in Doha. Our aim is visionary – to be a leading Qatari company within our areas of operation which include fine dining, franchising, kids care and education, food and beverage solutions, consultancy and healthcare. We will achieve this goal through our commitment to excellence, our passion for management, and the professionalism of our team.
CORPORATE AURA PROFILE GROUP OUR BRANDS 13 We are commited to perfection
CORPORATE AURA PROFILE GROUP ABOUT AURA 15 ENTERTAINMENT Classic family entertainment is a big part of our operation. We strive to provide thrilling options for all age ranges, bringing communities together to one ultimate destination for fun, adventure and excitement. Highly sought out, Aura Entertainment Services is the go to company in the region for exciting new concepts due to our vibrant mix of brands across various entertainment categories and our unique ability to develop new and upcoming names and trends within their respective sectors.
CORPORATE AURA PROFILE GROUP OUR BRANDS 16 We are commited to perfection
CORPORATE AURA PROFILE GROUP PROPOSED BRANDS 17
CORPORATE AURA PROFILE GROUP QATARI INSPIRED FUSION CUISINE 18 35
CORPORATE AURA PROFILE GROUP W ith its name translating to ‘dining table’ in Khaleeji dialect of Arabic, the restaurant redefines the feel and taste of the local cuisine and take dining guests on a culinary journey through the unique gastronomic heritage of Qatar. 19
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CORPORATE AURA PROFILE GROUP I t ’s a Beefbar, and not in a steakhouse. 21 The best meat origins & cuts of the world are carefully selected and then cooked as whole ingredient. Through these exclusive meats, often offered in exclusivity, we sublimate international & local recipes. Reflection of a cosmopolitan culture, the menu thus presents a selection of street food, tiradito and tartare prepared very lightly & created to be shared. Full of contrasts, Beefbar reveals the rarest meats of the world through popular recipes. The customer doesn’t want to have to choose between elegance and simplicity, or to have to devour a whole cut to satisfy his carnivorous craving. The Beefbar concept breaks with classic & stiff codes. Through its glamorous architectural lines, Beefbar includes the modern luxury feels and offers a complete and more accessible experience. Here, luxury is more felt and savored than it is seen.
CORPORATE AURA PROFILE GROUP AUTHENTIC TURKISH STEAKHOUSE & DELICATESSEN 22
CORPORATE AURA PROFILE GROUP This premium authentic Turkish steakhouse and delicacies outlet guarantees a true culinary journey to be remembered. From Turkish mezze dishes to a wide selection of fresh meat ready to be grilled to perfection and its famous bread served to the table straight from the oven, Sazeli never disappoints. 23
CORPORATE AURA PROFILE GROUP A GLIMPSE OF THE PAST QATARI AUTHENTIC CUISINE 24
CORPORATE AURA PROFILE GROUP Get a glimpse of the past while enjoying a magical taste of Qatar’s culinary traditions at Basta 23. An array of Khaleeji dishes and the region’s favorite beverage, Karak tea, awaits you and your family in the welcoming and minimalist ambience of this venue’s Mall of Qatar and Porto Arabia, The Pearl Qatar outlets. 25
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CORPORATE AURA PROFILE GROUP LaCasa Twenty Eight is a convivial, warm Mediterrenean Restaurant at The Pearl Medina Centrale, revolving around the quality and freshness of the Mediterranean ingredients, herbs and spices. La Casa promises a joyful experience to its guests, from the picturesque set-up, the live entertainment, excellent service and delicious food. It is all about sharing, sharing experiences, sharing time with the family and sharing delicious dishes developed and executed by renown chefs. 27
CORPORATE AURA PROFILE GROUP THE AMBASSADOR OF THE LEBANESE CUISINE 28
CORPORATE AURA PROFILE GROUP The Ambassador of Lebanese cuisine in Qatar, Debs W Remman recreates the atmosphere of the old Beirut and snowy mountains of Lebanon, serving the ‘flavors of yesterday’ through a wide variety of traditional dishes that capture the essence of authentic Lebanese cuisine. 29
CORPORATE AURA PROFILE GROUP A WORLD OF INDIAN FLAVORS & SPICES 30
CORPORATE AURA PROFILE GROUP Jwala’s dining experience promises a tasteful journey through the world of Indian flavors and spices, all complemented with the perfect blend of authenticity and innovation. The vibrant street art and interior sets the ideal stage for a relaxed and joyful dining experience. 31
CORPORATE ﻢﺮCoﻏﻘﻨwوﺑ AURA PROFILE GROUP & Sheep MADE BY NATURE 32
CORPORATE AURA PROFILE GROUP Baladna is a local farm-to-table restaurant concept, taking ingredients from our very own dairy factory and meat farm. We offer traditional Arabic dishes served with love, passion and simplicity to give you the best dining experience. We have created a venue for great food, drink and relaxation in a lovely and unique setting. 33
CORPORATE AURA PROFILE GROUP QATARI CAFÉ 34
CORPORATE AURA PROFILE GROUP Designed in true Qatari and Khaleeji style, Gahwetna is Doha’s newest coffee shop. Here guests can grab quick traditional Arabic meals: from breakfast and sandwiches to quick eats. The souq- inspired décor and authentic dishes on the menu make this venue a must-visit. 35
CORPORATE AURA PROFILE GROUP TURKISH KEBAP & DONER 36
CORPORATE AURA PROFILE GROUP Usta brings the authentic Turkish hospitality to Doha along with its outstanding Turkish creations: from kebab doner and kunafa, to an array of baklava and other traditional sweet treats. 37
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CORPORATE AURA PROFILE GROUP Meatsmith coversbarbecue from all aspects, ideologies, cultures and flavours, resulting in amazingly tasty wood-fired barbecued food. Meatsmith offers American smokehouse barbecue with international flavors 39
CORPORATE AURA PROFILE GROUP Wok to Walk started in 2004 in 40 Amsterdam after a trip around Asia. It started as a tiny restaurant, but things kinda got big and now there are more than 100 around the world. The commitment and passion haven’t changed a bit since day 1: the brand stayed true to its origins by offering delicious custom recipes and a great show!
CORPORATE AURA PROFILE GROUP GOURMET BURGER 41
CORPORATE AURA PROFILE GROUP BI B offers a ‘fanatically fresh’ burger experience in town. Diners at BIB can choose from an array of fresh ingredients to create a unique and gourmet burger experience every day in its two popular outlets. 42
CORPORATE AURA PROFILE GROUP CASUAL LEBANESE CUISINE 43
CORPORATE AURA PROFILE GROUP Lebanese foodandbeveragesin a casual setting located in West Bay, Doha. Theimpeccableserviceandrelaxedambience reminiscent of old Lebanese streets and souqs, complement its delicious array of quick bites, ensuring guests take back memories of a fun-filled dining experience. Remman Express is the compact version of Remman Cafe at the Mall of Qatar food court. 44
CORPORATE AURA PROFILE GROUP EXQUISITE QATARI TEA LOUNGE 45
CORPORATE AURA PROFILE GROUP This exquisite traditional tea lounge will make you feel at home, with a cup of their delicious Karak and a wide selection of pastries. The concept draws inspiration from the ancient Khaleeji music and traditions of the region. 46
CORPORATE AURA PROFILE GROUP THE ART OF CRAFTING FINE ITALIAN COFFEE 47
CORPORATE AURA PROFILE GROUP Experience the best coffee in town at Mokarabia, which imports the highest quality coffee beans from the Arabian Peninsula, Italy and Central and South America. The experience is complemented by healthy salads, tasty sandwiches and delightful cakes. 48
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CORPORATE AURA PROFILE GROUP I t is the ultimate treat for chocoholics; Maia Chocolates’ menu offers a wide selection of handcrafted chocolate specialties, including a diverse array of pastries, bespoke cakes, and decadent chocolate creations, in addition to delicious macaroons, aromatic coffees and refreshing drinks. 50
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