CU-MBA-III-International Marketing Management

Moreover, an industrial tribunal, in addition to the presiding officer, can have two assessors to advise him in the proceedings; the appropriate Government is empowered to appoint the assessors. The Industrial Tribunal may be referred the following issues: 1. Wages including the period and mode of payment. 2. Compensatory and other allowances. 3. Hours of work and rest intervals. 4. Leave with wages and holidays. 5. Bonus, profit sharing, provident fund and gratuity. 6. Shift working otherwise than in accordance with the standing orders. 7. Rule of discipline. 8. Rationalization. 9. Retrenchment. 10. Any other matter that may be prescribed. c. National Tribunal The Central Government may comprise a public court for arbitration of debates as referenced in the second and third timetables of the Act or some other matter not referenced in that gave as its would like to think the mechanical contest includes \"inquiries of public significance\" or \"the modern question is of such a nature that endeavours set up in more than one state are probably going to be influenced by such a contest\". The Central Government may select two assessors to help the public court. The honour of the court is to be submitted to the Central Government which has the ability to adjust or dismiss it on the off chance that it thinks of it as essential in broad daylight interest. It ought to be noticed that each grant of a Labour Court, Industrial Tribunal or National Tribunal should be distributed by the fitting Government inside 30 days from the date of its receipt. Except if proclaimed in any case by the suitable government, each grant will come into power on the expiry of 30 days from the date of its distribution and will stay in activity for a time of one year from there on. 251 CU IDOL SELF LEARNING MATERIAL (SLM)

14.4 ETHICAL CONSIDERATION IN INTERNATIONAL MARKETING AND MARKETING COMMUNICATIONS Business ethics is perhaps the most confounded and quarrelsome subjects in mankind have set of experiences. The connection between making the best decision and bringing in cash has been concentrated by the two scholastics and business pioneers for quite a long time with little consensus came to. An overview by the Ethics Resource Centre tracked down that 43% of respondents accepted their bosses needed moral uprightness. Ethical marketing is to a lesser degree a marketing system and all the more a way of thinking that advises all advertising endeavours. It tries to advance genuineness, decency, and duty taking all things together publicizing. Morals are a famously troublesome subject since everybody has emotional decisions about what is \"correct\" and what is \"off-base.\" For this explanation, moral marketing is definitely not a rigid rundown of rules, yet an overall arrangement of rules to help organizations as they assess new promoting systems. 14.4.1 Principles of Ethical Marketing  All marketing correspondences share the normal norm of truth.  Marketing experts keep the best quality of individual morals.  Advertising is obviously recognized from news and amusement content.  Marketers ought to be straightforward about who they pay to support their items.  Consumers ought to be dealt with genuinely dependent on the idea of the item and the idea of the customer (for example marketing to youngsters).  The privacy of the customer ought to never be undermined.  Marketers should conform to guidelines and principles set up by administrative and proficient associations.  Ethics ought to be talked about transparently and sincerely during all promoting choices. 14.4.2 Types of Unethical Advertising Surrogate Advertising – In specific spots there are laws against promoting items like cigarettes or liquor. Surrogate Advertising discovers approaches to help customers to remember these items without referring to them straightforwardly. Exaggeration – Some publicists utilize false claims about an item's quality or notoriety. A Slogan like \"get inclusion wherever on earth\" publicizes highlights that can't be conveyed. Puffery – When a publicist depends on abstract as opposed to target claims, they are puffing up their items. Proclamations like \"the best tasting coffee\" can't be affirmed unbiased. 252 CU IDOL SELF LEARNING MATERIAL (SLM)

Unverified Claims – Many items guarantee to convey results without giving any logical proof. Shampoo ads that guarantee stronger, shinier hair do as such without explaining to purchasers why or how. Stereotyping Women – Women in publicizing have regularly been depicted as sex items or local workers. This sort of publicizing deals with negative generalizations and ads to a chauvinist culture. False brand Comparisons – Any time an organization makes false or deceiving claims about their rivals they are spreading deception. Children in Advertising – Children devour colossal measures of publicizing without having the option to assess it dispassionately. Misusing this blamelessness is quite possibly the most well-known dishonest promoting rehearses. 14.5 SUMMARY  Each party in an advertising exchange brings assumptions about how the business relationship will exist. For instance, if a customer wishes to make a buy from a retailer, their assumptions incorporate needing to be dealt with decently by the sales rep and needing to follow through on a sensible cost.  Ethical marketing choices and endeavours should address and suit the issues of clients, providers, and colleagues. Unethical behaviour, for example, price wars, particular promoting, and tricky marketing can contrarily affect an organization's connections.  Recent trends show that buyers favour moral organizations. Therefore, morals itself is a selling point or a segment of a corporate picture.  There are four parts of good behaviour: moral sensitivity, moral judgment, moral motivation, and moral character.  To make moral assessments, one should initially understand what an activity is planned to achieve and what its potential outcomes will be on others.  Studies have revealed four ranges of abilities that assume an unequivocal part in the activity of good aptitude: moral creative mind, moral imagination, sensibility, and determination.  Ethical behaviour depends on composed and unwritten codes of standards and qualities held in the public arena.  Ethics reflect convictions about what is correct, what's going on, what is simply, what is vile, what is acceptable, and what is terrible as far as human conduct.  Ethical principles and qualities fill in as a manual for conduct on an individual level, inside callings, and at the hierarchical level. 253 CU IDOL SELF LEARNING MATERIAL (SLM)

 Identifying the ethical choice can be troublesome, since numerous circumstances are vague, and realities are dependent upon translation.  In organizations, employees can look to the code of morals or the assertion of qualities for direction about how to deal with moral hazy situations.  Individual ethical judgment can be blurred by rationalizations to legitimize one's activities. 14.6 KEYWORDS  Procurement: Procurement is the way toward finding and consenting to terms, and securing products, services, or works from an outer source, frequently by means of an offering or serious offering measure .  Intellectual Property: Intellectual property (IP) is a class of property that incorporates theoretical manifestations of the human keenness. There are numerous sorts of protected innovation, and a few nations perceive more than others. The most notable sorts are copyrights, licenses, trademarks, and trade secrets.  Maritime Contracts: Maritime agreement is an arrangement relating to the activity, route, upkeep, and fix or provisioning of a vessel. An activity on Seaic agreement falls inside the ambit of the chief of naval operations' office purview.  Voluntary Arbitration: Voluntary Arbitration will be intervention by the understanding of gatherings. It is a limiting antagonistic contest goal measure in which the questioning gatherings pick at least one mediators to hear their debate and to deliver an ultimate choice or grant after a facilitated hearing .  Conciliation: It is an elective contest goal measure whereby the gatherings to a debate utilize a conciliator, who meets with the gatherings both independently and together trying to determine their disparities.  Adjudication: It is the lawful interaction by which a mediator or judge audits proof and argumentation, including lawful thinking set out by contradicting gatherings or prosecutors, to go to a choice which decides rights and commitments between the gatherings in question. 14.7 LEARNING ACTIVITY 1. Identify International Brand promoting Eco friendly Environment and discuss the evolution of these brands compared to its competitors. ………………………………………………………………………………………………….. 254 CU IDOL SELF LEARNING MATERIAL (SLM)

………………………………………………………………………………………………….. 2. Discuss the impact of growth in Electrical vehicles and reduction in carbon footprint. ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ 14.8 UNIT END QUESTIONS A. Descriptive Questions Short Questions 1. Explain international business disputes. 2. Explain disputes on intellectual property. 3. Explain principles of ethical marketing. 4. Explain international dispute settlement machinery. 5. Explain in short adjudication. Long Questions 255 1. Discuss legal aspects every company contemplating global expansion. 2. Explain key features of industrial disputes act, 1947. 3. Explain voluntary arbitration. 4. Explain types of international business disputes. 5. Types of unethical advertising. B. Multiple Choice Questions 1. The boundary between legal and ethical issues is _______________. a) Clearly distinguished b) Blurred c) Non-existent d) Determined by the courts 2. Full form of the CSR? a) Corporate social responsibility b) Corporate sequence responsibility c) Collection of responsibility d) None of these 3. What are the types of intellectual properties? a) Patent b) Trademark CU IDOL SELF LEARNING MATERIAL (SLM)

c) a) and b) d) None of these 4. Intellectual properties are ______________. a) Tangible properties b) Intangible properties c) Both d) None of these 5. Which of the following is NOT a corruption issue? a) Expected bribes b) Sweatshop conditions c) Deceptive advertising d) High pressure sales techniques Answers: 1. (b) 2. (a) 3. (c) 4. (b) 5. (d) 14.9 REFERENCES Textbooks  Cooper, Donna and Pamela Schindler (2006), Marketing Research, McGraw Hill: New York, NY.  Drumwright, Minette and Patrick Murphy (2004), “How Advertising Practitioners View Ethics: Moral.  Muteness, Moral Myopia and Moral Imagination,” Journal of Advertising 33(2), 7-24.  Gaedeke, R. M. and C.A. Kelley (1992), “Business Students’ Perceptions of Ethics in Marketing,” Journal of Education for Business 67(5), 294-307.  Hawkins, D. and A. Cocanougher (1972), “Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education,” Journal of Marketing 36(April), 61-64.  Haynes, David (2005), “Respondent Goodwill Is a Cooperative Activity,” Quirk’s Marketing Research Review (Feb.), 30-32. Reference Books  Notarantonio, E. M and Quigley C. J. (2009). The effectiveness of a buzz marketing approach compared to traditional advertising: An exploration. 256 CU IDOL SELF LEARNING MATERIAL (SLM)

 Carrigan, M. and Szmigin, I. (2003).Regulating ageism in UK advertising: an industry perspective. Marketing Intelligence and Planning.  Sprague, R. and Wells, M. E. (2010). Regulating online buzz marketing: Untangling a web of Deceit. American Business Law Journal.  Varey, R. (2002). Marketing Communication: Principles and Practice. New York: Routledge.  Sparks, J and Hunt, S. (1998).Marketing researcher ethical sensitivity: Conceptualization, measurement, and exploratory investigation. Journal of Marketing. Websites  https://www.businessmanagementideas.com/marketing/  https://www.economicsdiscussion.net/international-economics  https://courses.lumenlearning.com/ 257 CU IDOL SELF LEARNING MATERIAL (SLM)