Taming Customers though Promotional Marketing

Taming Customers though Promotional MarketingIf a business firm id able to control the mindsof million of customers, it will earn billions asprofit. It is impossible to do that. But usingsome promotional strategies, the mind of theconsumer can be tamed by influencing theirdecision making power. They can be presented withmaterial, which can be motivating and persuading.There is no magic involved in this; only thepsychology of the human mind is to be studied andplayed with. Human mind reacts to differentsituations in different ways. Some keypsychological aspects can be studied in

promotional marketing to get overwhelmingcustomer response.Curiosity is the want to explore the unknown.Humans are always in pursuit of knowledge. Theywant to know more than what others know. Secretsare simply hard to be kept. This desire can actas an attractive force in marketing. Likecustomer won 抰 be that interested if they aretold that they can be provided with successfuldiets. Instead they want to hear the secret of thediet plan which is being provided.The information shouldn 抰 be let out easily.Obviously it is important to catch the attentionof the customer by interesting heading, but thecontent, too, should be as interesting so as toretain the interest of the reader till the end.In case of cross-titles or sub-titles, theinitial ones will always have the advantage ofdeveloping more curiosity than the followingsub-titles.

If the content speaks about why the customershould select so and so company or product, itwill be easier for them to relate to it. Let thematter speak out and give the explanation byitself. Like supposing a company wants to sellsome product before the expiry date and it 抯 theslowest time of the season, plain advertising won抰 do the trick. Customers are smart enough tothink that the company wants to get rid of the oldstuff. Instead if the customers are provided witha discount or a limited time offer, a believablereason, they will be more attracted. Every actionshould have a solid reason.Customers are greedy from a marketing point ofview. By understanding the need of the customer,a basis can be prepared for the content. Theirgreed should be taken into consideration whilepreparing the content. They should be shown howthe product or company would benefit them. Theywant to buy benefits in the form of products.

Suppose when advertising for a camcorder, saythat it displays all the colors that can be seenwith naked eye, instead of saying it supports16-bit color.Just specifying that the memory card have a memoryof 2 GB isn 抰 catchy. Instead it should be quotedthat the memory card can store over 500 pictures,100 audio songs and 50 videos. This surely willincrease the customer enthusiasm. The benefitsshould be clearly mentioned to the customer andlater other information about the product can bediscussed, incase if they are looking for more.This is called listing the product features.Features reveal what the product has and benefitsdescribe the advantages that can be derived fromthose features. Each feature can have more thanone benefit, depending on different situationsand customer needs. Lots of benefits and fewerfeatures should always be the way to go.PPPPP

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