47 @pialleirCopyright © 2016 by OMP Magazine Publishing
Features Sheena Macleod Book Marketing and Promotion“The path to marketing self-published books iseasier than ever with so many online resources,but beware of the potholes along the way.” 48 Copyright © 2016 by OMP Magazine Publishing
FeaturesSo, your first book is written and published A lot of book sales come from followers onand available for sale. Congratulations are in Facebook, Twitter and web pages.order. Your work is done. Settle back andreap the rewards of your hard endeavour. But A Facebook page and/or website seem towait, there is more - much more, needing be essential with regular posts, blogs andyour attention before you can crack open the updates - and followers. Yes, followers are achampagne. must. But how do you get them? Well, you can get people to follow your FacebookAs you move into marketing your book, a and/or web page, directing them to yourslow realisation starts to dawn; a new set of book on Amazon and Kindle of course. Thenskills is required. It’s like you have been look- there is Twitter- a few tweets, some follows,ing down a telescope the wrong way round and I’m now breathless with the sheer vol-only for someone to turn it back the right way ume of followers other authors have- Me 24up. The scope of the work waiting now looms followers versus Mr Big’s debut novel, 8,000large. followers. Surely not?Having studied all the tricks of novel writing, Yes, and 600 recruited reader reviews. What,turned the art into a craft, it appears you now never! Legally? Yes. It seems there is a wholeneed to learn how to market your work. With market of books, tweets and posts tellingtrepidation, I ventured forth into the scary you how, and it is all above board. Mmm.world of book promotion and was over- Interesting. But what a lot to take in. It’s awhelmed by the vast area I found. bit like having a heavy meal that just sits there waiting to be digested. So, it seemsFew if any books sell themselves. So, in the there are hundreds of sites out there withabsence of a publishing company doing this, readers just waiting to read your book forand even then authors are still required to do free.their bit, you need to develop a marketingplan of action. 49Copyright © 2016 by OMP Magazine Publishing
FeaturesPloughing on, I find advice to look and see Be warned, some people charge to promotewho leaves reviews for similar books on your book, write your review, or offer a reviewAmazon and contact them. Can you do in return for a review. Some may even offer tothis? I never knew that? That seems a bit trade positive reviews, and you don’t need toobtrusive and not really my style. And fur- read their book. Phew, my eyes are open tother advice - Ask everyone to leave a re- the booming business here.view on Amazon - please. But- don’t begor bore people with requests to read your But there are also many legitimate offers tobook- offer something back to keep their promote your book for free. A search re-interest. That is only the tip of the iceberg vealed numerous non-paying online bookwith the advice and strategies out there to promotional sites who will promote yourpromote your book. Every book, post or book out to their vast following of hungryblog I read led to more strategies and readers. There are also reviewers out theremore suggestions. The area is huge. who are happy to read your book in return for a free copy. Some of these readers will evenDelving deeper into the depths of book leave an honest review on Amazon and, ifpromoting, the murky areas started to re- they like your book, will eagerly await yourveal themselves. Be warned, tread carefully next one.here. Like anything else, there are thosewho are out to make a pretty profit fromyour position. Wherever there’s a need,you’ll find lots of people willing to meet it.But are they all as they seem? Blog by Sheena Macleod 50Copyright © 2016 by OMP Magazine Publishing
Features 51Copyright © 2016 by OMP Magazine Publishing
Contact Us One Million Project Publishing Team [email protected] 52Copyright © 2016 by OMP Magazine Publishing
www.theonemillionprojectcom.wordpress.com @JayGreenfield 53 Copyright © 2016 by OMP Magazine Publishing
Search
