IMPACT_Mar2016

March’16 1 impactjournal.in

2 IMPACT With Greetings from IMPACT Eleventh issue is in your hands and we are sure you will enjoy reading and take something to implement successfully in your day to day managerial functions. You will find every article so nicely prepared specially for the readers of IMPACT by the respective authors. This impression of the Management of IMPACT is substantiated by the EDITORIAL TEAM following facts and expression of our CEO IMPACT: N V Subbaraman “We are Happy to inform you, that with your unstinted “Kalki” V Murali cooperation, IMPACT readership is swelling around the Dr M G Bhaskar globe to more than 1,57,000 hits, which is very encouraging. We thank our knowledgeable and experienced article contributors for this amazing success. EXPERT ADVISORY BOARD Dr.R.RANGARAJAN, Professor, To enable us to continue our efforts, we request you to kindly Dept.of Commerce, subscribe IMPACT, by paying just Rs.1,000/- only for 12 issues. University of Madras If you are already a subscriber, we are thankful to you for your continued support and we request you to recommend Dr.R.Krishnaveni, Assistant Professor, to your other wide network of friends to subscribe. Department of English, Our IMPACT is being read by Management fraternity who LRG Government Arts College for Women, Tirupur are holding very senior positions on various corporate, government, educational, entrepreneurial sectors, members of various chamber of commerce and of course the vibrant management student community studying in reputed B-Schools and Institutions. We welcome advertisements targeting these specific audiences, if you have a product or service or even job related requirements for mutual benefit. Designed by Look forward to your continued support.” SRIKANTH [email protected] Yes; publication of a standard and quality journal on a technical subject like “Management Science” regularly on a monthly basis for nearly a year needs immense cooperation and support from the esteemed readers, learned contributors, All opinions expressed in the articles appearing in the e-journal IMPACT, are generous subscribers and the magazine designer. We whole that of the respective authors and the heartedly thank each and every one connected with our Publisher or Editor of IMPACT cannot be efforts in this regard. held responsible/liable in any manner whatsoever for any claims and/or damages. impactjournal.in - Editorial Team

March’16 3 3 INSIDE IMPACT MANAGEMENT IN VALLUVAM VIRTUE-ITS POWER – N V Subbaraman.................................................................................................................4 Retention – Is Your BOSS the X–Factor – P Karthikeyan......................................................................................................................7 Health Management – Lion M Desikan..................................................................................................................9 Five ‘S’ for Enhancing Office Efficiency and Effectiveness – Jayaprakash B Zinde.......................................................................................................11 Why I call Dhoni (MS) as a great leader? – Dr K Balasubramanian.....................................................................................................13 The Phenomenon called Patanjali – Dr Satya Suresh and Chandrasekaran.........................................................................15 Harder i work luckier i become – R Venugopal......................................................................................................................19 To become an expert in our field – Dr. R Krishnaveni..............................................................................................................22 Humor ...................................................................................................................................25 Corporate jargon – Christopher Wink.............................................................................................................26 RESEARCH ARTICLES Management and literature – Dr R Vedavalli and B Sahana .........................................................................................28 impactjournal.in

4 IMPACT MANAGEMENT IN VALLUVAM VIRTUE-ITS POWER - mwd;; typAWj;jy; A bilingual poet, writer, trainer, translator, thinker and speaker from Chennai, Mr Subbaraman has written 36 books. His paper, “Valluvam Inspired Mahatma Gandhi,” was approved for presentation in the International Tirukkural Conference held in Washington, USA. His translated works include Thirukkural, Bharathiyar’s Kuyilpattu and Ramana Maharishi’s Aksharamanamalai. He is connected with the publication of the Management e-journal IMPACT. He was formerly the Deputy Zonal Manager, L I C of India. Management in Valluvam has been our Poet Thiruvalluvar who made his mark as a routine feature in the IMPACT right from the Management Scientist more than 2000 years first issue in May 2015. ago. His principles of Management concepts, ideas on various management practices So far the following parts have been pertaining to Human Relationship, Finance, published. Governance, Health, Dispensation of Justice, 1. May 2015. Introductory Chapter Agriculture and so on- name any Branch of 2. June 2015. Human Relations Management- human life and living, you will get instant Sweet Words- Chapter 10 solutions! 3. July 2015. Human Relations Management.- Loving-Chapter.8 In this issue we will see another important 4. August 2015. Human Relations aspect of human relationship management. Management- Self Control/Ego.-Chapt.13 5. September 2015. Human Relations An effective office Manager at any level Management - Gratitude - Chapter11 must be a multi-faceted personality to be 6. October 2015. Health Management of personality to render signal service to 7. November 2015. Human Relations his organization, to effectively deal with Management. Equity- Chapter 12. the domestic situations to lead the family 8. December 2015. Human Relations towards nobility, a political leader to manage Management.-Kindness-Chapter.8 his people, party, power etc. and lead them 9. January 2016. Human Relations to an ideal living and service to the society management-Against Vain Speech. Ch:20 should be ever conscious of virtue, its power, 10. February 2016. Spiritual Management - significance, use and so on. Here is a delicious Glory of God- Chapter 1. recipe given by the great poet Thiruvalluvar in his chapter on the Power of virtue in Thus we have been making efforts through Chapter IV of the Universal Scripture, called this feature the greatness of the Magnum THIRUKKURAL. Opus THIRUKKURAL by the great Saint impactjournal.in

March’16 5 Chapter Four - mjpfhuk; 4 Virtuous deeds are to be done wherever, rpwg;G<Dk; nry;tKk; <Dk; mwj;jpD}cq;F whenever, to whomsoever it is possible to Mf;fk; vtNdh caph;;f;F (Fws; 31) extend and thus help the needy in the world. Sirappueenum, selvamum eenum, araththin uuungu A manager’s official world is his people Aakkam evano uyirkku. (31) serving and the people served. His virtuous deeds make his world! What else one requires, Other than heaven and wealth, That virtue provides? kdj;Jf;fz; khrpyd; Mjy; midj;jwd; Virtue gives recognition and wealth; hence MFy ePu gpw (Fws; 34) for the human beings what else other than ManaththukkaN maasilan aadhal anaiththu aran virtuous deeds are required? Nothing indeed! Aakula neera pira. (34) Yes as a result of being an effective Manager, he needs recognition and the wealth of A blemish less mind, Pillar of life virtuous, goodwill and reciprocation from his superiors, The rest useless kind! peers and subordinates. Being virtuous gets One must have a blemish less mind; that this all sure. indeed is a virtue. All actions without a blemish less heart can only be a hollow mwj;jpD}cq;F Mf;fKk; ,y;iy mjid sound. Yes; a person with a blemish in his kwj;jypd; Cq;fpy;iy NfL (Fws; 32) thoughts or words or deeds cannot be an Araththinuungu aakamum illai adhanai effective Manager. His success lies in being Maraththalin illai kaedu. (32) blemish less even in mind. None beyond virtue, That sure brings one all mOf;fhW mthntFsp ,d;dhr;nrhy; ehq;Fk; glory, One has to pursue! ,Of;fh ,ad;wJ mwk; (Fws; 35) Nothing else gives greater good than Azukkaaru avaa vekuLi innaacchol naangum virtuous deeds. Similarly no greater arm can Izukkaa iyanradhu aram. (35) come without good and virtuous deeds and forgetting the same. Virtue is an act, Sans envy, greed, wrath, harsh Yes; the glory of an effective Manager in any words, Sure is noble tract! organization, - big or small, good or bad. He Virtuous life is the one where there is no has to prove his worth and that is possible by envy, desires, anger and harsh/abusive the power of virtue. words. Greatness of Thirukkural is not that it suggests something utopian. Every dictum xy;Yk; tifahd; mwtpid XthNj in the great magnum opus is to be followed in nry;Yk;tha; vy;yhQ; nray; (Fws; 33) the day today life. And it has been proved so Ollum vagaiyaan aravinai oavaadhae by sincere followers of Thiruvalluvar. Sellum vaay ellaam seyal. (33) Hence with predominant will power one can be free from unnecessary jealousy, useless Great virtuous deeds, One has to try for ever desires, unwarranted anger and needless To help the world’s needs! harsh and abusive words. This trait when impactjournal.in

6 IMPACT developed is bound to make the practitioner There should not be any let up in doing the a noble Manager. virtuous deeds; and indeed that will stand as a guard over avoiding rebirth on this earth. md;wwpthk; vd;dhJ mwQ;nra;f kw;wJ Rebirth after the death; while alive a practicing nghd;Wq;fhy; nghd;whj; Jid (Fws; 36) Manager needs to this throughout his service. Anru arivaam ennaadhu aram seyka! Matru adhu Ponrumkaal ponraath thuNai. (36) mwj;jhd; tUtNj ,d;gk; kw;nwy;yhk; Gw;j;j GfOk; ,y (Fws; 39) Wait not till old age, To perform deeds of Araththaan varuvadhae inbam matru ellaam virtue, That will help as sage! Puraththa pugazum ila. (39) Virtuous deeds are to be done from the young age without postponing to the later years of Noble deeds bring joy, That is pure and last life. That in fact will stand in good stead at ever, Ignoble brings shame! the moment of our exit from this world. Real happiness is that arises out of noble This will indeed help a practicing Manager and virtuous deeds. Other happiness though while on service as well. seems to be will lead to sorrow; the glory of the past will also be gone. mwj;jhW ,Jntd Ntz;lh rptpif Peace and happiness will make a Manager all nghWj;jhNdhL Ch;e;jhd; ,il (Fws; 37) the more effective and that are got when he Araththaaru idhu ena vENdaa civigai does virtuous acts. Poruththaanoadu uurndhaan idai. (37) nraw;ghy NjhUk; mwNd xUtw;F Virtue makes one great, He sits in the caw;ghy NjhUk; gop ; (Fws; 40) palanquin, The rest carry neat! Seyarpaaladhu oarum aranae oruvarkku Virtuous life has its own rewards. One need Uyarpaala thoarum pazi. (40) not assess ones deeds by the fact that one sits inside the palanquin and the other is carrying Deeds of virtue – goal, That brings you peace him on his shoulders. and glory, Vice indeed a mole! The virtuous Manager will naturally draw Worth doing in life is leading a life of noble the admiration and obedience, respect and and virtuous deeds that will bring peace and regards of all connected and concerned with glory; otherwise the life is not only a waste the individual. but also a shame. Domestic and social life apart, one has office life, career and that has tPo;ehs; glhmik ed;whw;wpd; m/njhUtd; got to be a successful one and for this one has tho;ehs; topailf;Fk; fy; (Fws; 38) to lead the life of noble and virtuous deeds. VeeznaaL padaamai nanru aatrin ahudhoruvan VaaznaaL vaziyadaikkum kal. (38) This far, is for the current issue of IMPACT. We shall again meet in the new Financial Year- Doing good all days, Keep as a goal for ever April 2016. Till then good bye- GOD BE WITH Free the soul – it pays! YOU! impactjournal.in

March’16 7 Mr.P Karthikeyan, Assistant Manager-HR, William Hare India Pvt Ltd has got more than 10 Years of experience in HR domain handling critical HR assignments like Talent Management, Employee Engagement, Performance Management, Rewards and Recognition, Career planning and training. He was awarded as “HR PROCESS CHAMPION” by India’s Best Place to Work Institute of the top 10 HRs selected across India. He is a soft skill trainer and had trained students of MSME (Govt. of India) as visiting faculty. angover of recent think tanks are banging their talent to choose an employer. Hpreparation for a training head against wall to find But when employee soon or on ‘Team Handling Skills’ effective solution to retain later experiences an eclipsed pricked my cerebrum to think talents by offering a better reality, retention is no more deep about the key factors ecosystem. Any new system or an employer’s call. As an affecting one’s decision to practice or process introduced outcome they call it a Quit stay or leave a company should go past the boss to before even their honey moon makes me write this article. reach the beneficiary and that with new job is over. A global survey by Tinypulse is the area every organisation conducted among more should spend time and money Solution: Boss should set than 2,00,000 participants to get the magical result. it clear, what precisely is from 500+ companies gives expected out of him/her in real insight of what really How immediate boss can be a realistic and acceptable makes a workplace bitter for the X-Factor in retention: way. Millenials expect a employees. Top 7 outcomes small unofficial talk during of survey to notice are: Dissimilated Need Vs reality: brunch with arms around Attractive package, job his shoulders to clarify and • 79% feel they are not valued security, lucrative selling by justify boss’s expectations at work HR on variable pay, flexible and goals for the individual • 66% did not find a chance of work environment, sugar will set everything straight. growth coated Job Description or even • 49% are not happy with their a positive comment in glass Knock out the monster existing bosses. door could have instigated ‘Disengagement’: While on other side corporate a positive perception on a A Global survey indicates only impactjournal.in

8 IMPACT less than 18% of the workforce is actively It might be during the 15 mins of last appraisal engaged and that is alarming. On the other side meeting, for few of us and not even that for 78% of organisations feels engagement and many. retention are the key focus areas. Long break hours, ignored eye contacts, a deceit smile A study by McKinsey and Company says during discussions,non-argumentative brain 67% feels, praise and commendation from storming meetings with only ‘Yes,yes,yes… immediate boss is more effective when it ’been heard as response are clear indicators comes to motivation. Motivation is an ongoing of a disengaged team. It is a wakeup call for day to day process, so Let us do it. boss to ask ourselves the below questions: Golden rules to Engage, Motivate and Retain • Are we getting addicted to ‘Yes sir’? Employees: • Are we truly listening or just hearing 1. Appreciate small efforts and success – suggestions/ideas? everyone cannot win Oscar. • Are we valuing the team or creating values 2. Make them feel safe – Key to progress is for us? the security. • Are we teaching the team ‘Dominance’ is the 3. Challenge their capabilities – Brings out synonym of the word boss? the best. 4. Take the blame – it is not a shame. Team dinners, indoor games, cake cutting, 5. When firing is instant, so it be praising – work space decoration etc., are no more in Old pizza smells bad. the books of engagement. Many of us try to 6. Accept inexpensive mistakes of the team – replicate global engagement models and do not let it repeat. theories what we read, which stays just as a 7. Keep your intent good – ‘Being Human’ is mere document in server. not only meant to be on your Tees. Solution: Bottom line- As a boss if we can take 8. Provide them opportunities and magnify at least a close shot at ‘self-expression’ of their strengths – People are for growth. individuals and align it to organisational goals 9. Breed meritocracy- Else we will be left retention is achievable. Mantra for active with inefficient. engagement is to feed convincing answers 10. Let our doors be open for all – Not for for the questions of our team ‘What is in it for Spies. me?’ and ‘who am I here in this team? ’. 11. Be a role model and influence them, show them the way – many are waiting to Motivation supersedes Money: follow. Camaraderie, growth and motivation are the 12. Develop healthy competition – divide number 1 influencers for employees to go that and rule is no more Leaders syllabus. extra mile, money takes 7th place in survey by 13. Deserving should grow – Organisation a global company. ‘Good work or well done’ is wants deserving. no more a motivation word in GenYs diction. Ask these two questions to yourself: The above 13 commandments make it apparent that the retention is a baby in Bosses • When was the last time you felt appreciated? cradle and let us not expect someone to sing (not the good or well-done mails) the lullaby. • When was the last time as a boss you gave a heartfelt appreciation to someone in your “Let them be they want to be; let us make the team? Change we want to see” impactjournal.in

March’16 9 HYDRO Lion M. DESIKAN is a former District and Life Chairman Member, Lions Club International, THERAPY District 324A. He is a social activist (WATER THERAPY) and literary lover. DRINK 6 GLASSES OF WATER; Hostorthobics “USHA PAANA CHIKITSA.” (1.5 liters.) Diabetes Eye diseases We may wash your face ithout spending much Ophthalmic Hemorrhage and thereafter. Won medicine, tablets, Ophthalmic (reddish eye) Here it is very essential to injections, diagnosis, Doctor Irregular Menstruation. note that nothing else neither Fees, etc. just by drinking pure Leukemia (white blood) drinks nor solid food of any water, the following diseases Uterine cancer sort should be taken within will be cured. You can never Breast cancer 1 hour before and after believe before practicing. Laryngitis. drinking this 1.5 lt. of water. Let us see the list of diseases HOW TO HAVE THIS WATER It is also to be observed that being cured by this therapy. THERAPY; alcoholic drinks should not be Diseases cured by drinking Early morning after we get taken in the previous night. water; up from bed (without even If required, boiled and filtered brushing our teeth) let us water may be used for this Head Ache drink 1.5 lt. of water i.e. 5 purpose. Is it possible to drink Blood Pressure / Hyper tension to 6 glasses - better to pre 1.5 lt. of water at a time? Anemia (blood shortage) measured 1.5 lt. of water. Rheumatism (Pain in joints/ Our ancestors termed this To begin with , one may find it muscles) therapy as difficult to dink 1.5 lt water at General Paralysis Obesity Arthritis Sinusitis Tachycardia Giddiness Cough Asthma Bronchitis T.B (Tuberculosis) Meningitis Kidney stones Urogenital disease Hyper acidity Gastro-enteritis Dysentery Rectal Piodapse Constipation impactjournal.in

10 IMPACT a time but one will get used to it gradually. Initially, while practicing we may drink 4 glasses of water first and balance two glasses after a gap of two minutes. Initially we may find the necessity to urinate 2 or 3 times within an hour, but it will become normal after sometime. By research and experience, the following diseases are observed to be cured with this therapy within the indicated days as follows: Constipation – 1 day. Acidity – 2 days Diabetes – 7 days BP and Hypertension – 4 weeks before meals - for one week; forming new fresh blood, Cancer – 4 weeks and twice a day subsequently known in medical term as Pulmonary T.B – TB - 3 months. till the disease is cured. HAEMATOPAISES. It is to be observed that HOW DOES PURE WATER persons suffering from ACT? That the mucosal folds of Arthritis and Rheumatism Consuming ordinary water the colon and intestines are should practice this therapy by the right method purifies activated by this method, is thrice a day – morning, human body. It renders the undisputed fact, just as the midday and night, 1 hour colon more effective by theory that new fresh blood is produced by the mucosal fold. If the colon is cleaned then the nutrients of the food taken several times a day will be absorbed and by the action of the mucosal fold they are turned into fresh blood. The blood is important for curing ailments and restoring health, and for this water should be consumed in a regular pattern. impactjournal.in

March’16 11 Five ‘S’ for Enhancing Jayprakash B Zende, Consultant, Office Efficiency and employee involvement Effectiveness schemes and a freelance trainer. ive ‘S’ is originated and methodologies, it has many changing the mindset of the Ftraditionally used in intricacies, subtleties it need staff and involving the entire manufacturing companies. top management very active organization in improvement. The latent power of “Five S” support and involvement. It is preparing foundation has yet to be leveraged by for long lasting, sustained service organizations in their Five S is change initiative improvements. A simple yet offices. It is not just another that can alter a company’s powerful quality practice, five housekeeping technique, but outlook on quality. Approach S helps identify and eliminate an innovative management it not as a methodology, but waste in a workplace. It practice that can transform as an intervention that will also helps establish and service organizations. change the heart and mind of maintain a productive and your employees. Understand quality environment. It forces “Five S” is an approach to the philosophy and develop a Organizations to look issues quality improvement that can system in your Organization that are often overlooked. take an Organization to new to implement. Five S is popularized by heights when implemented Taiichi Ohano and Shigeo effectively. Simple, but What is “Five S”? Shigo. Five S is used as a immensely practical method Five S is Japanese housekeeping tool while to use this methodology methodology for workplace deploying Total Productive can transform the fabric of management/ organization. Maintenance (TPM) the idea a company. Traditionally As the name implies, it is behind Five S is that if a Five S has been seen as a a five step technique for workplace clean and well methodology that cannot do much beyond housekeeping. What I have realized is that with a bit of sharp twist it can be converted to a management practice that can get the attention of all hierarchies of the Organization from top to bottom. However the simplicity in Five S is deceptive. It is not easy to implement. Like all Japanese movements, improvement impactjournal.in

12 IMPACT laid out, the identification of waste is much easier. Let us look at meaning of these “five S” in brief. 1. SEIRI – Sorting -Take out unnecessary items and throw them away. arena. • Lot of valuable space is 2. SEITON – Systematizing - made free. Arrange necessary items in As it is a basic, it should be • Improves interaction a proper order so that they implemented before starting between employees and canbe easily picked up for any other improvement build team spirit. use. initiatives. • Reduces stationary 3. SEISO – Spic and span - consumption. Clean your workplace Benefits of “Five S” • Brings up ideas for completely so that there is Implementation of “Five S” in improvement. no dirt or dust anywhere. service Organization can • Build a quality culture. 4. SEIKESTU – Standardizing • Create organized workplace • Create a quality culture. - Maintain a high standard of • Radically improves the • Create a mindset for housekeeping and workplace retrieval time of document problem prevention. organization at all time. and things. • Improves participation of 5. SHITSUKE – Self - • Creates a sense of all employees discipline – Train people to belongingness amongst • Builds an excellent follow good housekeeping employees. foundation for future quality discipline independently and • Improves employees’ work and lean thinking. voluntarily productivity and efficiency. Why to maintain “Five S”? • Reduces turnaround time to Begin with the End in Mind • To change the mindset of serve customers and address Stephan Covey in his book employees and facilitate their issues. ‘7 Habits of Highly Effective continuous improvement. • Helps identify and eliminate People’ says “Begin with • Improve the efficiency of waste. end in mind’. Before setting employee and make them • Forces ownership of all out on a journey of “Five S” more productive. items, equipment and work deployment, one needs to • Eliminate time spent in non- spaces. be clear on the objectives. value added work affecting • Enforces removal of Do not implement “Five S” individual and workplace unwanted items from with unclear objectives. efficiency. workplace. Get it clarified what “Five • Create a robust foundation • Helps to put on inventory S” can deliver to avoid for future work in quality management system in place. disappointments later. impactjournal.in

March’16 13 Why I call Dhoni Dr. K. Balasubramanian – Founder and CEO of Vision Unlimited. (MS) as a great He is a PhD in Psychology and Post Graduate Diploma in Training and Development. His name has been leader? appearing in the popular people of Tamil Nadu Directory for the past 25 years. honi, first of all, is a youth Intelligence and Stability. To top League T20 in 2011. Dicon, cool in pressure it all, he was fresh in his ideas situations, a self-made man as he had never captained any There are lots of lessons to learn and well-organized – which domestic side ever before. He from him according to me – everyone is aware. always was setting challenging isolate yourself at critical times, objectives for himself and calmness and patience to be Look at the time he came into enjoyed working with people. cultivated to tackle any tough captain the team INDIA, when His unique approach in contrary situation, provide opportunity people were very unhappy to the prior captains and leaders to the Non-Stars to showcase disappointed with the team of the Indian Side, he was their talent on the big stage, then, fans were angry, there listening to others, working with live the moment, being a coach were protests against Team the team and the management, himself to young people and India and change was the he encouraged participation, having self-belief, take guidance demand. wanting to give opportunity to from anyone even if the person youngsters has no title or position. Dhoni possessed the typical (Remember Joginder Sharma and ideal characteristics of an who bowled the last over of Especially, now can anyone excellent leader viz. Dominance, World Championship match imagine the pressures that he is High energy, Integrity, final match – final over against undergoing – his favourite team Pakistan), and finally he CSK is not there in the current respected each and every IPL and he has to work with a member in the team. new team PUNE and the new management, next is he was He won World T20 2007, issued with an arrest warrant Test Team of the year for an advertisement which was 2010-2011, ODI World later withdrawn, the current Cup 2011, India whitewash Director Ravi Shastri playing Australia in a test series politics to bring in another and now in 2016 a clean leader in place of MS. When he white wash in the T20 lost 4 ODIs in Australia all the against Australia in senior cricketers, commentators Australia. He also won IPL – and sports journalists started Chennai Super Kings twice to dump him down. People like and winner of Champions Gavaskar and Srikanth who have impactjournal.in

14 IMPACT done very less to this country fight, not showing any agony mantle from MS but not before went to the extent of telling in his face or action but only MS calls it a day by himself. It that MS must quit Cricket itself, the right attitude of aligning would be unfair to push or force and he has already quit Test with the team objectives and him out of the game when he is matches after having brought playing only for victory and for serving the country so well and the nation to the No 1 position. the team. That is the USP of still willing to serve. Some of the journalists are MS. He never pushes himself severely criticizing him in their forward when the team does My due Salutes to the Rajiv article very religiously. well; he never hesitates to own Gandhi Khel Ratna and Padma responsibility when the team Shri – MS Dhoni for the good No one never rather even fails. There can be only one work. Let the country enjoy the dreamt that MS would bounce DHONI. He is a special character good cricket from him for at back in Australia in 5th ODI and like the Haryana Hurricane – least for this year and he will clean sweep in T20 as 3-0. the great Kapil Dev sir. MS is a surely show way to the next rare breed born in 1981, July leader on his own and he is very Again the shameless people 7th and started from playing much aware that no one is a have started to appreciate and football. He still has some permanent in any position. hail MS for his commendable excellent cricket left in him leadership. People want to and he would perhaps win the I wish the great man all success. show pink slip like IT companies World Cup title yet again in the Let the upcoming young leaders for non-performance. The irony upcoming series. I appreciate learn all the positive characters is MS never dwelled upon his the upcoming star Virat Kohli from him MS jai ho! past glory and still wanting to – who is getting to take up the impactjournal.in

March’16 15 The Dr. Satya Suresh has 10 years experience Corporate in Phenomenon Communications. She changed her career to teaching to bring forth work life balance, called which became a passion in due course. With 15 years Patanjali teaching experience in Management Schools she is planning to undertake projects which are of social significance like undertaking UN volunteering project on educating children in troubled areas. Chandrasekaran is a senior management professional and has worked with major corporates in India in both public and private sector such as SAIL and RCOM. He currently runs his own consulting company whose clients include large corporates like TCS, LandT, Voltas and numerous SMEs. He also teaches management subjects in educational institutions such as Bhartiya Vidya Bhavan, Wellingkars’, IBMR-IBS, ICAI etc. In the field of education, he consults with RAK Medical University, UAE and has helped them set up their Performance Management Systems. He has presented papers on various management subjects in national and international conferences. He is on the board of several manufacturing companies in Bangalore. isualize a boy dashing MNCs in the Indian to retain market share and to V100 meters in a school FMCG market immensely grow. playground and then running enjoy state-of-art labs, his next race at the Olympics internationally backed R&D After having been a major causing jitters amongst the efforts, processes that have presence and witnessing global sprinters. withstood tests of time phenomenal growth rates in of several decades, huge India close to nine decades, A scenario akin to this is accumulated product launch Hindustan Lever limited playing out at the Indian FMCG experience, tried and tested has recorded a measly 3% market with the established distribution channels and growth in net sales in the last giants like Hindustan Lever deep pockets to boot. But quarter as per their Jan 2016 scurrying for cover in Patanjali’s has become the report. On the other hand, the face of an aggressive proverbial cat amongst Patanjali has recorded a CAGR onslaught from Patanjali, pigeons. With its reported of 65% during 2012-15 an indigenous player of PAT of Rs 950 crore, Patanjali and are reportedly on target relatively recent origin, a la is pushing these giant MNCs to achieve 250% growth Nirma of yesteryears and to their boardrooms to during 2016. They are single yet different from it in many fundamentally reappraise handedly taking on the joint different ways. and redefine their strategies might of Hindustan lever, impactjournal.in

16 IMPACT PandG, ITC, Brittania and the already filled with competing While Patanjali’s products ilk by introducing products in products leaving not much are seen to be on par in every FMCG category starting scope for product innovation quality with the MNC brands, from Atta to floor wash. or creating competitive if not better, they are priced advantages. In such a 20% lower in every product Conventionally, FMCG is scenario, large companies category! one of the most dreaded think only about unaddressed markets for any new player niches to fill and assess the Umbrella Branding to penetrate because of feasibility of new products in In yet another breakaway their sheer size and service terms of volume, ROI etc. from the common wisdom, levels. But Patanjali’s fresh Patanjali has just one product approaches to this market But Patanjali has flooded the per category and one brand and their resultant success market with their range of for all categories. Contrast so far seem to question some ME TOO products and making this strategy with that of of the fundamental beliefs a success of it without much Colgate extending its already operating in the FMCG market ado and that too by refraining loaded line with yet another as detailed below. Patnjali has from doing business the variation with charcoal turned conventional market ‘traditional’ way. They have and salt and in the process wisdom on its head be it in captured market shares cannibalizing the Colgate product portfolio, branding, without any major and brand. distribution strategies or visible advertising or brand even in endorsements. building efforts. It would Again, consider the case of be against the grains of a Ponds tooth paste that failed Many observers attribute PandG or ITC to ever launch in the market. Reason cited their success to the nothing- ayurvedic soap and sustain by the pundits for its failure to-lose syndrome of a it in the market without was the image of Ponds in relatively small new entrant. advertising campaigns and the mind of its consumers. But whether by design brand building activities. Ponds stands for cosmetic or by default, Patanjali’s value in the consumer’s mind strategy seems to be working Success of Patanjali’s novel set. Experts argued that, wonders. strategies has at once therefore, the tooth paste shattered two long-held should have had a different Product Portfolio beliefs in the FMCG sector. brand name and should not In a highly mature market 1. Consumers are looking have come under the umbrella such as FMCG, developing for new innovations in FMCG of Ponds brand. Other Indian new products can be very sector experiences also support this complex and intriguing. 2. Advertising is the only view of experts. Umbrella There would be no technical means by which products can branding in India has been so edges to leverage. Most of reach a home, the kitchen far practiced only for similar the alcove would have been and the wash area. range in product portfolio impactjournal.in

March’16 17 like Amul, with their Milk and Distribution create. Cost of distribution derivative product line from Making good FMCG could also be humongous. the milk. products in India for the large Indian markets has Patanjali’s answer to this is But Patanjali has proved that become relatively easy over multi-pronged. this branding belief is but just time with easy availability They have exclusive stores; a myth. Under the umbrella of technology, skilled they sell through their name of Patanjali there manpower and quality raw Ayurvedic clinics and also are soaps and shampoos, materials etc. But effective through certain general cornflakes and biscuits, kajal distribution, on the other stores. Interestingly, the and beauty cream. hand, could prove to be chink ‘shopping experience’ in the armor of a new FMCG concept much obsessed over Hence, contrary to traditional company. One estimate by the MNCs, is relatively experience, Patanjali has avers that to cater to 75% absent in Patanjalis scheme. successfully established that: of Indian FMCG consumers Patanjali retail stores are 1. USP is not always needed one would need at least 1.2 mainly sub-800 square feet, for brands to get accepted in million retail outlets. Even with a clinic attached to it the market and considering conservatively and a retail space with 100 2. Umbrella brands can be that two dozen is the sales different products packed successful across the range of order size per visit per day, in cardboard cartons. But cosmetics, food and personal one can imagine the logistics unmindful customers are care categories nightmare that this could willing to wait patiently in a impactjournal.in

18 IMPACT line to await their turn to buy For MNCs celebrity endorsing watching and following. It Patanjali products! for products is the only way may be conjectured that to sell to the Indian market. it is just a matter of time In the scenario where huge With this, endorsement before this story is replaced retail chains are shying away has become the second by another new and novel from India because of the largest revenue spinners idea in the FMCG market. But exorbitant cost of setting for the celebrities whether as long as it lasts, there is up stores (as they want to cricketers or other sports no denying that Patanjali is create enjoyable shopping persons or matinee idols. creating radically different experience), the growth of Some believe that this craze management models and Patanjali retail stores and and over-dependence on mindsets. distribution tell a different celebrities have not only story altogether that keeps hiked the costs of branding You may love it. You may the experts busy looking for impacting bottom lines but hate it. But you just cannot the moral behind it. also have killed creativity in ignore the phenomenon doing professional branding. called Patanjali ! Parliamentarian, economists, According to them, with the sociologists and other same celebrity endorsing thinkers are vigorously multiple products, the brand debating on saving the positioning is also rendered existing pop and mom weak in addition to creating retailers from the MNC retail confusion and fatigue in the onslaught. But Patanjali is minds of the customers. quietly creating a new type of exclusive retailing that But in Patanjali’s strategy, is growing side by side with firstly pricing, then the the pop and mom stores, product quality and without a fuss. The pull range, and of course the strategy that Patanjali is able entrepreneurial opportunity to generate towards its shop it is able to provide to the non- is amazing. The Hindustan skilled population are alone Lever style of converting enough to ensure strong and village households to retail sustained consumer pull. No show room with windows celebrity is needed decorated with clinic plus satchet hanging as POP, is And their strategy is working also becoming a reality in and how! urban India. All said and done, Patanjali’s Celebrity Endorsing growth is really worth impactjournal.in

March’16 19 HARDER I WORK LUCKIER I BECOME Mr. Venugopal has served in LIC of India from 1968 to 2006 for 38 years and retired as an Executive Director. Then he served as the Professor of life insurance at the National Insurance Academy Pune for nearly 3 years. Now settled down at Bengaluru. He is a member of the Syllabus Committee for the MSc- Actuarial Science course at the Christ University as well as one of their guest faculty. He is one of the editorial consultants for the Insurance World magazine. lways we feel that our thereby justify our failure. Aneighbor, our colleague But the fact is behind every There are many Agents in or any other person is luckier. big achiever, mostly there are LIC who do not take their We often say that so and so a lot of endeavors and efforts. lunch until they complete is born with a silver spoon. A lot of people have to one proposal at least or He always gets whatever suffer very much, burn their they do not call off their day he wants, a good posting, midnight oil and strain every unless they have met a few excellent perks and what nerve before they reach the new prospects. This is the not, whereas I have to fight pinnacle. We have only seen tenacity of their purpose. The for everything or I have to his present success, but we arithmetic is simple: struggle even for a small have to look at his past efforts • More Calls, more business, benefit which is rightfully too. • More business, more mine. There is also a commission, humorous byline “You cannot The adage says: You cannot • More commission, more choose your parents but you win unless you are prepared benefits, can always choose your in- to fail. • More benefits, more laws”. Another adage says reputation. “If you are born poor, it is not Do not cry that you have your mistake. But if you die failed, but smile because that People-related work poor, it is your mistake!” stage is over and you can look Eventually success is forward. people-related especially External Factors life insurance work. You Thus we mostly ascribe One step at a time succeed only when people success to a person’s luck We have to come out of these around like you or appreciate or lineage or influential external factors like luck, your work. This applies to connections or any such destiny, influence etc. and both Marketing as well as external factors. Even we take plan ahead for success in any Administrative people. The it as a great excuse for our lack field. Agent cannot win unless the of efforts and hard work. Very customers find his behavior rarely we attribute success to We have to take one step at very likeable and acceptable. a person’s hard work. Often a time. If big targets scare Same thing applies to an we say “my father is not an you, let us divide them in to office staff too. Unless the IAS Officer or I do not belong smaller, manageable monthly, Boss finds the person smiling, to an influential family or I weekly or even daily targets knowledgeable and affable, am not rich like him/her” and and keep them on your table. the Boss would not help him in impactjournal.in

20 IMPACT his progress and promotion. The larger your circle of friends and well-wishers, the more doors for opportunities and success you have created for yourself. Learn to work with people, be the best Team Player your Team can ever have. When you spend time in planning and practice with people, trust comes easily. Eat less, Work more People may wonder what connection is there between work and eating. on unnecessary weight. in the traffic jam, reach office Money saved is money late and reach home in the Lesser you eat slimmer and earned evening a bitter, frustrated trimmer you are. Your bank balance too person. What do you want to determines success. choose? Slimmer you are, fitter you are to do extra efforts. The present consumerism I always remember the 90/10 market should not make you principle of the great author- Health awareness is the a spend-thrift. Mr. Stephen Covey; buzzword today and the Boss We should not fall a prey to wants fitter people in his the temptation of easy loans 10% OF LIFE IS MADE UP OF team so that more important and EMI culture. WHAT HAPPENS TO YOU. jobs can be taken over. Losing When you are economically 90% OF LIFE IS DECIDED BY weight is quite the pre- sound, you are more confident HOW YOU REACT. occupation of many minds at and can take more risks for work today. success. We have no control over 10% of what happens to us. Body weight is closely related Early bird catches the worm We cannot stop the car from to self-confidence. You can experiment and see breaking down. We cannot that whenever you get up a avoid spilling of coffee over You not only live longer but few minutes early, have your the dress. The plane may be also perform better. You have morning exercises and start arriving late, throwing all more energy at your disposal. the day early, you are in for your schedules off. A reckless Gone are the days when a more successful and easy, driver may dangerously cut people used to lament tension-free day. The day you you off in the road. We have when a person thins down oversleep and get up late, no control over this 10%. as he advances in his age. the whole day is spoiled, you The other 90% is in your Now actually they express quarrel with your life-partner, hands. You can control it by concern when a person puts argue on the road, get caught your reaction; by your cool impactjournal.in

March’16 21 behavior. You can control of life. Let us accept both I have always found hard work how you react. with equanimity. as the main plank of success. Apply this principle and you We should learn to win as if We have also to be wary of will get amazing results. we are used to win, but at the people who would try to same time, let us learn to lose corner all the glory for your Success is not final and as if we enjoy it for a change. work. Do not worry, they will Failure is not fatal But at the same time, let not be exposed soon. Optimism is the key to success puff us with pride success. Never there has been and arrogance. There are two types of a monument for a Pessimist. people in this world: The proverb says: One set of people work hard. When an optimist enjoys the Let not the victory go to your The other set of people take nice smell of a flower, the head. the credit. pessimist looks for a coffin. Let not the defeat go to your Let us join the first set-the Winning and losing are part heart. competition is less there. THANKS FOR ALL YOUR HARD WORK WE ARE GOING TO REWARD YOU BY GIVING OTHER PEOPLE’S WORK TO FINISH impactjournal.in

22 IMPACT TO BECOME AN EXPERT IN OUR FIELD Dr. (Ms). R. Krishnaveni M.A., M.Sc., M.Phil ., Ph.D., ADCA., PGDFM., (PGCTE), Assistant Professor / Dept. of English, L.R.G. Govt. Arts College for Women, Tiruppur She has a decade of teaching experience. NLP Master Practitioner, Member- ELTAI, Cambridge ESOL Presenter, BEC-Trainer, received an internationally recognized Certificate from the University of Cambridge ESOL in the collaboration with the British Council for each of the three modules in TKT for language learning and teaching, Soft skills Trainer, Editorial board member cum review committee of Anu Books, Meerut, Notions a Journal of English Literature, Counselling Psychologist, Tamilnadu State Technical Official for Athletics and Tamilnadu State Referee for Kho Kho. o become an expert is a improve relationships and Seeking for One second, Tcontinuous process, and team dynamics. It involves clarification help me to you will never get to the point his/her wants, needs, desires, understand… where you know everything. and attitudes. These wants, before you Continue to evaluate who you needs, and desires can proceed are, what you are passionate give barriers but you must further about, and what you can overcome these barriers to Attitude is a mental position do to further your abilities. communicate effectively. relative to a way of thinking. Challenge yourself by Here is an example of for a It drives behavior. Our believing that you can always few useful (phrases) ways body language reflects our improve yourself. Good of interrupting politely in a mental attitude. By choosing Communication, Positive conversation. our attitude (positive (or) Attitude, Self-Motivation, Purpose Taking turns negative) we get in that mood Overcoming Speech Anxiety Adding It is very and send out a message and Pain of accepting the a point/ interesting! that everyone understands. situation will help you to Cutting the The positive attitude for achieve in your field and take conversation long-term success requires you into greater heights as short focusing energy and effort well. Brining up Well, I think on where we can realistically a different it works make a difference, versus Good Communication is the point differently getting bogged down and lifeblood of the profession. for different frustrated over things where Use it to handle information, people we can have little control. persuade people, and impactjournal.in

March’16 23 Goal-setting, self-talking way, it can severely limit is that they are afraid of and acting ‘as if’ can help personal and professional looking foolish in front of for this positive attitude goals, including career people. They are afraid that - for example., develop development, company their minds will go blank or appropriate goals to change outreach efforts, and visibility that their lack of speaking your attitude, try to learn to for you and your organization. skills may lower the opinion compliment yourself because Anxiety is a natural state others have of them. We can people need positive strokes that exists any time we are use many tricks to reduce the to equip themselves to placed under stress. If you fear of looking foolish when repeatedly do their best are nervous, you are in good we speak to a group. work. Acting ‘as if’, may seem company. Among the most difficult the first time you do stressful situations people The main tricks are as it, but like anything else, the encounter, speaking before follows: more you act as if, the better a group tops the list. When Why planning fails? The you become. this type of stress occurs, reasons are lack of clarity, fears take place that may being unrealistic, not taking We need to overcome our cause symptoms such as action, getting distracted, anxiety because it plays a nervous stomach, sweating, and no follow-through. If you major role in our life for the tremors in the hands and plan or organize well you overall development. Speech legs, accelerated breathing, feel more relaxed and sure of Anxiety will have a negative or increased heart rate. yourself, because you have effect on career and the all the bases covered. Careful ability to get things done. Why are we afraid of public planning can solve all the It may be a lifelong fear or speaking? The reason most problems. Knowing that your current apprehension toward people get anxious when thoughts are well planned, a specific situation. Either required to speak to a group it will give more confidence, impactjournal.in

24 IMPACT which can allow you to focus to do it and turn our wishes cannot avoid it by resisting more in your speech. Practice into action. It influences: why it. We can only minimize it is extremely important. we decide to do something, by accepting it and dealing Practice out loud, alone, to how long we want to do it with it well. Instead of small groups, to friends, to for, and how hard we are deciding to end an unhealthy relatives, to strangers, to pets, prepared to work to achieve relationship and open up to and to roommates. Instead of it. It helps make learning a better one, we may stay thinking about the tension, at successful. Self-motivation is and either initiate one to the time of performance focus the self-evaluation we make feel a sense of control or on ‘Self-Confidence’. Try to of our worth as a person. It trying to minimize the pain clear your mind of everything is based on how competent, of accepting the situation except the repetition of the significant, likable and as real and enduring until “I am… confident” statement, successful we think we are. we change it. Here are some and continue this for several Feeling good about ourselves steps to help us: creating minutes. reduces distress and provides situations for positive the platform for personal feelings, take an honest look Motivation is the thoughts growth and development, at your reactions, practice and feelings we have and creativity. observing your feelings and which make us want to do taking responsibility. something continue to want Pain is part of life, and we impactjournal.in

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26 IMPACT CORPORATE JARGON A COLLECTION AND TRANSLATION OF COMMON BUSINESS SLANG - Christopher Wink There is no shortage of jokes and jabs at Analytics — data, i.e. I have recently found corporate jargon. But here is another. out what analytics mean, so I would like Though the Internet has its fair share of daily reports of conversion for everything. lists and collections and compilations Are we on the same page? — do you agree and generators, I felt too few of them with me? i.e. I have explained as thoroughly actually helped remind us what they really as I feel the need to, so are we on the same meant and why they are so hated — a PC page? obfuscation of business politics. So this is not meant to be as comprehensive As per our conversation — (1) You told as the ones above, but rather a set of me to do something stupid and I did it, ones I really hear and have really come to or (2) I did all the hard work and am now understand to have a different, somewhat delivering it to you perfectly i.e. As per our more subtle meaning. conversation, In the past few years, I have gotten a taste Asset — stuff; often boring stuff, i.e. Can of some and felt it took time to learn the you get me the asset list for tomorrow’s most common underlying meaning. I use meeting? a lot of these words and phrases, and I do not necessarily think that is all that bad. Ballpark figure — round number, i.e. I am a Instead, I list them to help remind myself middle manager and so need to report to that I can often be more direct. Here is my my supervisor about what you are working best shot at helping the cause for the rest on but do not want to hear all the details, of us. so give me a ballpark figure. Alignment — agreement, i.e. Your plan Bandwidth — willingness to do something, sucks and mine is better, so let us have a i.e. I want to drop a bunch of work on you, conference call to reach some alignment. do you have the bandwidth to get it done by next week? All-hands meeting — every person with even a vague relationship to the topic, i.e. Best of breed — expensive stuff, i.e. I We need to design what font to use on am pushing the executives to support us this internal memo, so I have scheduled an buying best of breed technology. hour all-hands meeting for Thursday. impactjournal.in

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28 IMPACT MANAGEMENT AND LITERATURE Dr. R. Vedavalli is a M.A., M.Phil., PGDTS., Ph. D in English Literature, Principal, Government Arts College for Women, Sivagangai. She is a Ph. D Guide and has also published many articles in reputed International and National journals. Sahana.B is a M.A, M.Phil and presently pursuing her Doctorate in English literature in Presidency College, Chennai. She has published many articles in reputed International journals. Abstract:- Generally, people in management iterature and Management may appear as and people who are in literature fields think Ltwo different subjects which are totally that management and literature are two unrelated but actually they have many different varied subjects. When analyzed, common features. John. S. MaCallum in his these two subjects which appear to be poles article Management and Literature: Two apart are not really, but have many features Books That Show the Way, had stated: “the in common. The researcher has dwelled upon link between literature and successfully this perspective and analyzed. This analysis running an enterprise is not as far-fetched as shows a new dimension in opening up new it may first appear.” Man management is the vistas of thinking. key to run a successful business enterprise and it is here where literature acts as a best Keywords:- Literature, Management, source by providing a deep insight into Decision-making, Analysis, Communication the study of human behavioral pattern and skills, Inter-personal skills, New dimension, inter-personal skills. Management is about Perspective, Human Behavior, Leadership. handling the people, successful running of the business with timely decision making impactjournal.in

March’16 29 and most important is the execution of the instead of talking; they would have attained planning at the appropriate time. Literature success instead of failure. The same theory can as stated earlier helps not only in analyzing be applied to the business enterprises which and judging the people which stems from the face failure mainly due to the managerial lack ability to identify people, by making use of of ability to listen to others which leads to the best available options and handling the failure of communication. consequences through the character’s mind mapping. One step ahead of Bloom were John O Whitney and Tina Packer who in their One can draw many parallels between work: ‘Power Plays: Shakespeare’s Lessons literature and management. The parameter in Leadership and Management’ (2002) for the success of an organization depends considers Shakespeare as the pioneer in not only about the quantity of time spent but leadership and administrative training. also on the quality of the people. Literature According to Whitney and Packer: is all about the study of human emotions and the psychological study of the working of “Successful CEOs are great leaders, mind which helps to analyze the individual’s and William Shakespeare probed more queries as to what they are capable of, why deeply into the problems of leadership they are in the position, how they relate than anyone before him and most who came themselves to the organization and whether after.…He is arguably the Western tradition’s they are ready to change their mental greatest thinker and student of human attitude and adapt themselves to the working psychology.…The one subject he returns to environment based on their involvement. A again and again is leadership.” (Power Plays: good management administrator would be Shakespeare’s Lessons in Leadership and able to monitor the situation and influence Management) the people down the line through effective communication and literature is about The fundamental prerequisites that communication. Reading good literature helps are essential for successful leadership the executives to relax, forget their business management qualities are: power, pressure and enable them to strategize their communication skills, inter-personal business plans with a fresh mind. relationship skills and self-evaluation by setting goals, strategizing the plans and Harold Bloom who has authored many executing them. Shakespearean plays reveal books holds Shakespeare with high regard the basic leadership qualities and also exhibit and considers Shakespeare’s works as the the fundamental values like comradeship, classic example which reveals the reasons perseverance, generosity, status and for the success and failure of an organization. knowledge. The characters in Shakespearean According to Bloom, if the lead characters in plays are classic examples as to how one bad Shakespeare’s plays like Hamlet, King Lear had decision may ruin the future. When the leader listened to the advice of their well-wishers is unable to select and appoint the right impactjournal.in

30 IMPACT person, he has to suffer the consequence of generally similar circumstances”. his misjudgment. From the analyses, one can say that In Othello, he makes a wrong decision even though literature and management by appointing Iago as the second in command appear to be two distinctly different subjects, and also failed to manage him properly which in reality, in the proper perspectives, one can ultimately led to his downfall. It is a lesson to understand many common features are there be learnt that appointments to crucial posts in literature and management. should not be taken in haste and it requires a lot of patient analyzation. Likewise the References:- succession in the hierarchy should be done Bloom, Harold. Shakespeare: The Invention of carefully and it requires a patient hearing the Human. Riverhead Books, 1999. Print. from the advisers before taking a decision. The play King Lear proves this point. King Lear Brawer. A, Robert. Fictions of Business: Insights did not heed to the advice from the people on Management from Great Literature. Wiley who were loyal to him. He handed over the Publisher, 2000. Print. rein to his daughters Goneril and Regen iveybusinessjournal.com. Web. instead of his eldest daughter Cordelia which finally brought his end. Decision-making is MaCallum. S, John. MANAGEMENT AND an important feature which requires a lot of LITERATURE: TWO BOOKS THAT SHOW THE patience and inner strength to execute the WAY. July/August. 2001. Print. plan. In the play Hamlet, his decision “to be or not to be” made him to lose his way in the Shakespeare, William. Hamlet: The New middle to avenge his father’s death and what Variorum Edition. Ed. Horace Howards Furness. followed was tragedy. New York: Dover. 2000. Print. It is not only in Shakespeare plays, Shakespeare, William. The Tragedy of King but there are also other literary works which Lear. Ed. Charles. W. Eliot. New York: P. F. tackles the fundamental business issues. Collierand Son, 2001. Print. According to Robert. A. Brawer in his book Fictions of Business: Insights on Management Shakespeare, William. Othello. Ed. Scott from Great Literature (2000): Mcmillan. Cambridge University Press, 2001. “George Bernard Shaw’s industrialist, Print. Andrew Undershaft; David Mamet’s salesman, Richard Roma; and Theodore Whitney, John., Packer, Tina. ‘Power Plays: Dreiser’s financier. Frank Cowperwood, Shakespeare’s Lessons in Leadership engage us as businesspeople and as and Management’. Simonand Schister individuals because what they are made to Publications, 2002. Print. say and do reflects what we can www.iajbs.org. Web. imagine ourselves saying and doing under impactjournal.in

March’16 31 SUBSCRIBE TO Periodicity: Monthly Subscription: Single copy: Rs 100/- each issue Annual: Rs 1000/- for 12 issues Subscriptions may be paid by Cheque/DD drawn in favour of IMPACT, payable at Chennai. To Dr.M.G.Bhaskar, Sri Anandham Apartments, No.1A, Jai Nagar, Second Street, Arumbakkam, Chennai - 600106 impactjournal.in

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