IMPACT_ResearchMar2016

1 March’16 21 impactjournal.in

2 IMPACT MANAGEMENT AND LITERATURE Dr. R. Vedavalli is a M.A., M.Phil., PGDTS., Ph. D in English Literature, Principal, Government Arts College for Women, Sivagangai. She is a Ph. D Guide and has also published many articles in reputed International and National journals. Sahana.B is a M.A, M.Phil and presently pursuing her Doctorate in English literature in Presidency College, Chennai. She has published many articles in reputed International journals. Abstract:- Generally, people in management iterature and Management may appear as and people who are in literature fields think Ltwo different subjects which are totally that management and literature are two unrelated but actually they have many different varied subjects. When analyzed, common features. John. S. MaCallum in his these two subjects which appear to be poles article Management and Literature: Two apart are not really, but have many features Books That Show the Way, had stated: “the in common. The researcher has dwelled upon link between literature and successfully this perspective and analyzed. This analysis running an enterprise is not as far-fetched as shows a new dimension in opening up new it may first appear.” Man management is the vistas of thinking. key to run a successful business enterprise and it is here where literature acts as a best Keywords:- Literature, Management, source by providing a deep insight into Decision-making, Analysis, Communication the study of human behavioral pattern and skills, Inter-personal skills, New dimension, inter-personal skills. Management is about Perspective, Human Behavior, Leadership. handling the people, successful running of the business with timely decision making impactjournal.in

March’16 3 and most important is the execution of the instead of talking; they would have attained planning at the appropriate time. Literature success instead of failure. The same theory can as stated earlier helps not only in analyzing be applied to the business enterprises which and judging the people which stems from the face failure mainly due to the managerial lack ability to identify people, by making use of of ability to listen to others which leads to the best available options and handling the failure of communication. consequences through the character’s mind mapping. One step ahead of Bloom were John O Whitney and Tina Packer who in their One can draw many parallels between work: ‘Power Plays: Shakespeare’s Lessons literature and management. The parameter in Leadership and Management’ (2002) for the success of an organization depends considers Shakespeare as the pioneer in not only about the quantity of time spent but leadership and administrative training. also on the quality of the people. Literature According to Whitney and Packer: is all about the study of human emotions and the psychological study of the working of “Successful CEOs are great leaders, mind which helps to analyze the individual’s and William Shakespeare probed more queries as to what they are capable of, why deeply into the problems of leadership they are in the position, how they relate than anyone before him and most who came themselves to the organization and whether after.…He is arguably the Western tradition’s they are ready to change their mental greatest thinker and student of human attitude and adapt themselves to the working psychology.…The one subject he returns to environment based on their involvement. A again and again is leadership.” (Power Plays: good management administrator would be Shakespeare’s Lessons in Leadership and able to monitor the situation and influence Management) the people down the line through effective communication and literature is about The fundamental prerequisites that communication. Reading good literature helps are essential for successful leadership the executives to relax, forget their business management qualities are: power, pressure and enable them to strategize their communication skills, inter-personal business plans with a fresh mind. relationship skills and self-evaluation by setting goals, strategizing the plans and Harold Bloom who has authored many executing them. Shakespearean plays reveal books holds Shakespeare with high regard the basic leadership qualities and also exhibit and considers Shakespeare’s works as the the fundamental values like comradeship, classic example which reveals the reasons perseverance, generosity, status and for the success and failure of an organization. knowledge. The characters in Shakespearean According to Bloom, if the lead characters in plays are classic examples as to how one bad Shakespeare’s plays like Hamlet, King Lear had decision may ruin the future. When the leader listened to the advice of their well-wishers is unable to select and appoint the right impactjournal.in

4 IMPACT person, he has to suffer the consequence of generally similar circumstances”. his misjudgment. From the analyses, one can say that In Othello, he makes a wrong decision even though literature and management by appointing Iago as the second in command appear to be two distinctly different subjects, and also failed to manage him properly which in reality, in the proper perspectives, one can ultimately led to his downfall. It is a lesson to understand many common features are there be learnt that appointments to crucial posts in literature and management. should not be taken in haste and it requires a lot of patient analyzation. Likewise the References:- succession in the hierarchy should be done Bloom, Harold. Shakespeare: The Invention of carefully and it requires a patient hearing the Human. Riverhead Books, 1999. Print. from the advisers before taking a decision. The play King Lear proves this point. King Lear Brawer. A, Robert. Fictions of Business: Insights did not heed to the advice from the people on Management from Great Literature. Wiley who were loyal to him. He handed over the Publisher, 2000. Print. rein to his daughters Goneril and Regen iveybusinessjournal.com. Web. instead of his eldest daughter Cordelia which finally brought his end. Decision-making is MaCallum. S, John. MANAGEMENT AND an important feature which requires a lot of LITERATURE: TWO BOOKS THAT SHOW THE patience and inner strength to execute the WAY. July/August. 2001. Print. plan. In the play Hamlet, his decision “to be or not to be” made him to lose his way in the Shakespeare, William. Hamlet: The New middle to avenge his father’s death and what Variorum Edition. Ed. Horace Howards Furness. followed was tragedy. New York: Dover. 2000. Print. It is not only in Shakespeare plays, Shakespeare, William. The Tragedy of King but there are also other literary works which Lear. Ed. Charles. W. Eliot. New York: P. F. tackles the fundamental business issues. Collierand Son, 2001. Print. According to Robert. A. Brawer in his book Fictions of Business: Insights on Management Shakespeare, William. Othello. Ed. Scott from Great Literature (2000): Mcmillan. Cambridge University Press, 2001. “George Bernard Shaw’s industrialist, Print. Andrew Undershaft; David Mamet’s salesman, Richard Roma; and Theodore Whitney, John., Packer, Tina. ‘Power Plays: Dreiser’s financier. Frank Cowperwood, Shakespeare’s Lessons in Leadership engage us as businesspeople and as and Management’. Simonand Schister individuals because what they are made to Publications, 2002. Print. say and do reflects what we can www.iajbs.org. Web. imagine ourselves saying and doing under impactjournal.in

March’16 5 SUBSCRIBE TO Periodicity: Monthly Subscription: Single copy: Rs 100/- each issue Annual: Rs 1000/- for 12 issues Subscriptions may be paid by Cheque/DD drawn in favour of IMPACT, payable at Chennai. To Dr.M.G.Bhaskar, Sri Anandham Apartments, No.1A, Jai Nagar, Second Street, Arumbakkam, Chennai - 600106 impactjournal.in

6 IMPACT BEST WISHES to from Marketing & Advertising Consultancy Event Management Corporate Financial Assistance Psychological Services Custom Made Software Contact http://resourceindia.co.in [email protected] ; [email protected] impactjournal.in