IMPACT_Dec2015

December’15 impactmanagement.org

IMPACT With Greetings from IMPACT Editorial for the December issue of your favorite E magazine IMPACT is being drafted at a time when the entire Tamil Nadu and in particular Chennai is reeling under the devastations caused by EDITORIAL TEAM heavy rains - after a period of 114 years - and the floods. We only contribute at the individual level N V Subbaraman “Kalki” V Murali what we can do to help flood relief operations Dr M G Bhaskar physically and financially. We all pray the Lord Almighty to have a compassionate look at us and help us to overcome the present grim situation. More things are wrought by prayer than the world dreams of. This issue carries interesting articles by usual eminent authors in the pursuit of our objectives. The readers will also find an exhaustive presentation on the flood related matters. This is a paper presented by famous researchers with particular reference to Chennai. We do hope that by the next issue in the New Year, nature would have cast its benevolent look and Designed by the world will be free from natural calamities. SRIKANTH Wishing our readers a happier year in 2016! [email protected] - Editorial Team All opinions expressed in the articles appearing in the e-journal IMPACT, are that of the respective authors and the Publisher or Editor of IMPACT cannot be held responsible/liable in any manner whatsoever for any claims and/or damages. impactmanagement.org

December’15 3 INSIDE IMPACT Management in Valluvam Part VIII – N V Subbaraman................................................................................................................4 Bharathiyar On Rains! – N V Subbaraman................................................................................................................7 Management Quotes...........................................................................................................9 Health Management – Lion M Desikan................................................................................................................11 Partners In Progress – Jayaprakash B Zinde......................................................................................................13 The Power Of Words – Dr K Balasubramanian....................................................................................................17 Flood Risk And Context Of Land-Uses...........................................................................20 THE “M” Factor – Sandhya Rao.....................................................................................................................28 Humor ................................................................................................................6, 12, 27, 30 impactmanagement.org

4 IMPACT MANAGEMENT IN VALLUVAM ANBUDAIMAI A bilingual poet, writer, trainer, translator, thinker and speaker from Chennai, Mr Subbaraman has written 36 books. His paper, “Valluvam Inspired Mahatma Gandhi,” was approved for presentation in the International Tirukkural Conference held in Washington, USA. His translated works include Thirukkural, Bharathiyar’s Kuyilpattu and Ramana Maharishi’s Aksharamanamalai. He is connected with the publication of the Management e-journal IMPACT. He was formerly the Deputy Zonal Manager, L I C of India. Corner stone for managing human resources Love knows not a shield is LOVE! It has been practically vindicated by When sees the loved ones suffer the lives of great men like Mahatma Gandhi, Tears betray neat! (Kural 71) Ramakrishna Paramahamsa and others. It cannot be dismissed as theory or bookish; There is no key that can keep one’s love it is practical and has to be practiced in locked; even the tears of the people with our day to day life - whether it is domestic, abundant love for others will show them official or societal. Though it is claimed that open and that indeed is the greatness of the conventional “carrot and stick policy” divine virtue love. gets result in the management of an office or home, approach and attitude are fast md;gpyhh; vy;yhk; jkf;Fhpah; md;Gilahh; changing and today more than the ‘stick’, vd;Gk; chpah; gpwh;f;F (Fws; 72) ‘carrot’ can be more effective. Anbilaar ellaam thamakkuriyar anbudaiyaar Thiuruvalluvar, an adept in the subject of Enbum uriyar pirarkku. human psychology, deals with this art and science of love as a human management tool Men sans love keep all; and in this issue let us have a look at this. Those with love give even bone He gives his valuable views in the eighth To others, stand tall! (Kural 72) chapter named “ANBUDAIMAI” (On showering Love) under “ARATHTHUPPAAL”. People without love take everything into their personal possession whereas the md;gpw;Fk; cz;Nlh milf;Fk;jho; Mh;tyh; people with intense love give everything Gq;fzPh;; g+ry; jUk; (Fws; 71) including their body (bones) to others. A human relations Manager shows his love Anbirkkum uNdoa adaikkumthAzh aarvalar towards his staff members, definitely he can PunkaNneer poosal tharum. bring even the unruly ones round and make them work in the interest of the Institution. impactmanagement.org

December’15 5 md;NghL ,iae;j tof;nfd;g MUaph;f;F The cause of one’s greatness and happiness vd;NghL ,iae;j njhlh;G (Fws; 73) is the ‘love’ such people show it to others in abundance. That is one’s life’s fulfillment. Anboadu iyaindha vazhakkenba aaruyirkku Enboadu iyaindha thodarbu. mwj;jpw;Nf md;Grhh; ngd;g mwpahh; kwj;jpw;f;Fk; m/Nj Jiz; (Fws; 76) God gives bone and soul To men to show love to all Araththirkkae anbusaarbuenba ariyaar Say the wise – nice goal! (Kural 73) Maraththirkkum ahudhae thuNai. Perfect match between the life and body is Love, the corner stone the outcome of one’s intense love for others. Not for virtues alone but That helps the management practitioners to Sure for valor too! (Kural 76) win over the people to their way of working. Only those who know not will say that love md;G<Dk; Mh;tk; cilik mJ<Dk; supports virtue; the fact is it is the support for ed;Gvd;Dk; ehlhr; rpwg;G (Fws; 74) courage and valor too. That is the important requirement of a Manager. Anbu eenum aarvam udaikai adhu eenum NaNbu ennum naadaach chirappu vd;gp yjid ntapy;Nghyf; fhANk md;gp yjid mwk; (Fws; 77) Love provides concern And that in turn yields friendship Enbuil adhanai veyilpoalakkaayumae Pure friendship is bliss! (Kural 74) Anbuil adhanai aram. Love gives care and concern for others which Sun blazes the boneless in turn leads to friendship that yields joy, As justice burns the loveless grace and greatness. This requires no Sure as the daylight! (Kural 77) elaboration on the impact on others. Just as the heat of the sun burns the boneless md;Gw;W mkh;e;j tof;nfd;g itafJ living beings, virtue will burn the loveless ,d;Gw;whh; va;Jk; rpwg;G (Fws; 75) people. Hence the abundant need for cultivating the virtue of love and making Anbutru amarndha vazhakkuenba use in developing the effectiveness as a vaiyagaththu Manager. Inbutraar eydhum sirappu. md;gfj; jpy;yh caph;tho;f;if td;ghw;f;z; Showing love to all tw;wy; kue;jsph;j; jw;W (Fws; 78) Life’s fulfillment - the wise say Anbagaththu illaa uyirvaazhkkai vanbaarkaN They live with joy tall! (Kural 75) Vatral maram thaLirththatru. impactmanagement.org

6 IMPACT Life sans love can’t bloom As the dead trees in desert md;gpd; topaJ caph;epiy m/jpyhh;f;F Can’t yield leaves and fruits! (Kural 78) vd;GNjhy; Nghh;j;j clk;G (Fws; 120) Life of a person without love cannot blossom Anbinvazhiyadhu uyirnilai; ahudhu ilaarkku just as a tree in a desert cannot yield leaves Enbuthoal poarththa udambu. and fruit. Man’s soul rests in love Gwj;JWg; ngy;yhk; vtd;nra;Ak; ahf;if Sans love, human body is mfj;JWg;G md;gp yth;f;F (Fws; 119) But bone wrapped in skin! (Kural 80) Puraththuruppu ellaam evanseyyum yaakkai The life that is guided by love in fact is the Agaththuruppu anbilavarkku. life as otherwise it is just bones wrapped with skin. For men without love External organs don’t help. It is clear from the above exposition that Supreme value love! (Kural 79) showering love can be and is one of the most effective aids in management of human When the inner organs of a person have no relationship. love in it, the external organs can do no good to him. Humor impactmanagement.org

December’15 7 BHARATHIYAR on RAINS! Great poet Mahakavi Bharathiyar known as Bharathi is as great a nature poet as John Keats or P. B. Shelly. He loved nature as next to God and pays rich tributes to Sun, Moon, River, Forest, Rain, Cyclone and so on. At a time when Chennai and Tamilnadu experienced the worst rain and floods since 1901, made IMPACT to think of Bharathi and his writings on RAIN in this issue and you will enjoy this piece of writing. Incidentally it was on 12th December in 1882 great nationalist poet was born and this is December issue! jpf;Ffs; vl;Lk; rpjwp - jf;fj; jPk;jhpfpl jPk;jhpfpl jPk;jhpfpl - jPk; jhpfpl gf;f kiyfs; cile;J - nts;sk; ghAJ ghAJ ghAJ - jhk; jhpfpl ntl;b abf;FJ kpd;dy; – fly; jf;fj; jjpq;fpl jpj;Njhk; - mz;lk; tPuj; jpiunfhz;L tpz;iz apbf;FJ rhAJ rhAJ rhAJ - Nga;nfhz;L nfhl;b apbf;FJ Nkfk; – $ jf;if abf;FJ fhw;W - jf;fj; $ntd;W tpz;izf; FilAJ fhw;W jhk;jhpfpl jhk;jhpfpl jhk;jhpfpl jhk;jhpfpl1 rl;lr;rl rl;lr;rl ll;lh – vd;W jhsq; nfhl;bf; fidf;FJ thdk; ThikkugaL ettum cidhari –thkkath vl;Lj; jpirAk; ,ba – kio Theemtharigida, theem tharigida vQ;Qdk; te;jjlh jk;gP! tPuh! 2 theemtharigida – theem tharigida Vetti yadikkudhu minnal – kadal Pakka malaigaL udaindhu - veLLam Veerath thirai koNdu viNNai yidikkudhu; Paayudhu, paayudhu, paayudhu – thaam tharigida Kotti yidikkudhu maegam - kuu Kuuvendru viNNaik kudaiyudhu kaatru Thakkath thadhingida thiththoam – aNdam Saayudhu, saayudhu, saayudhu – Chattachchda chattachchada dattaa – endru paeykoNdu ThaaLangottik kanaikkudhu vaanam; Thakkai yadikkudhu kaatru – thakkath Ettuththisaiyum idiya – mazhai Thaam tharigida, thaam tharigida, thaam Engnganam vandhadhadaa, thambee! tharigida thaam tharigida! Veeraa! impactmanagement.org

8 IMPACT Clouds dispatch the thunder – koo mz;lk; FYq;FJ jk;gp – jiy Koo sounding, the wind pierces the sky; Mapue; J}f;fpNa NrlDk; Nga;g;Nghy; Chattachchada chattachchada dattaa* – like kpz;bf; Fjpj;jpL fpd;whd; – jpir The sky trumpets the drum. ntw;Gf; Fjpf;FJ thdj;Jj; Njth; Breaking the directions eight – rains nrz;L Gilj;jpL fpd;whh; – vd;d How did they come, brother! Veera! nja;tpff; fhl;rpiaf; fz;Kd;G fz;Nlhk;! fz;Nlhk; fz;Nlhk; fz;Nlhk; – ,e;jf; The whole universe trembles, brother, - fhyj;jpd; $j;jpidf; fz;Kd;G fz;Nlhk;! Thousand Hooded God like a ghost ANdam kulungudhu, thambi – thalai Dances to the hilt - direction Aayiran thuukiyae saedanum paeypoal Dances in delight; Gods in the heaven Offer bouquet – what MiNdik kudhiththidu kindraan – thisai A divine manifestation we could see! Verpuk kudhikkudhu; vaanaththuth We saw, we saw, we saw – this thaevar Dance of Time we could see with our own eyes! SeNdu pudaiththidu kindraar – enna Dheyvikak kaatchiyaik kaNmunbu (* - These words represent the Sound of the kaNdoam! dancing rain, wind and waves which are heard like these!!!!) KaNdoam kaNdoam kaNdoam – indhak Kaalaththin kooththinai kaNmunbu Deluge- disaster- calamity, cataclysm, kaNdoam! catastrophe, ruination, tragedy – how to call this act of God? But the nature poet enjoyed When broadly translated into English it may and wrote a superb verse on this as he has read like: done similarly on a cyclone that hit in the year Shattered into directions eight – thakkath NALA-month –Karthik on 8th, a Wednesday. Theem thirikida theem thirikida theemthirikida - theemtharikida* As a policy IMPACT does not write about Side Mountains and rocks broken – floods politics- but as an observer of the happenings Rush rush rush - thaam tharikida around us we are sick with the political parties Thakkath thadhingida thiththoam* – universe that would take advantage with allegations Falls falls falls – as if possessed and counter allegations. We are happy that At its worst is the wind – thakkath there are scores of good hearts and souls Thaam tharigida thaam tharigida thaam and organizations that work for “the early tharigida thaam tharigida*. restoration post rain-floods saga”. We place on record the humanitarian services they Lightning is at its cruel worst – sea have been extending. With its tsunami like waves hit the sky; impactmanagement.org

December’15 9 Management Quotes Management is doing things stable management team. highly leveraged and highly right; leadership is doing the Vivek Wadhwa vulnerable technology right things. investors. Peter Drucker Management is efficiency Douglas Rushkoff in climbing the ladder Being in control of your of success; leadership My mom worked at life and having realistic determines whether the McDonald’s, and she expectations about your ladder is leaning against decided she wanted to make day-to-day challenges the right wall. more money, so she got into are the keys to stress Stephen Covey the management program management, which is at McDonald’s. And that’s perhaps the most important Corporate culture matters. how you move up the chain. ingredient to living a happy, How management chooses It’s not by demanding that healthy and rewarding life. to treat its people impacts minimum wage is raised; Marilu Henner everything - for better or for it’s by actually acquiring the worse. skills. That’s the way that Good management is the Simon Sinek people get ahead in life. art of making problems Raul Labrador so interesting and their Most of what we call solutions so constructive management consists of I’ve never formally trained that everyone wants to get making it difficult for people for pain management, but I to work and deal with them. to get their work done. have a good understanding Paul Hawken Peter Drucker of how to conquer it. I just analyze the pain, feel it Time management is an Whether it’s watching a in the moment, and then oxymoron. Time is beyond $4,000 laptop fall off the mentally become numb to our control, and the clock conveyor belt at airport it. keeps ticking regardless security, contending Criss Angel of how we lead our lives. with a software conflict Priority management is the that corrupted your file Shifting toward answer to maximizing the management system, or management meant greater time we have. begging your family to responsibility and influence, John C. Maxwell stop opening those virus- but it also meant giving up carrying ‘greeting cards’ programming day-to-day A key to achieving success attached to emails, all in my role, which was hard is to assemble a strong and computer owners are because it took me out of impactmanagement.org

10 IMPACT my comfort zone. even when the future is to convey leadership’s Marissa Mayer unclear, and great people. message in a compelling Jeffrey R. Immelt and inspiring way. Not just The more you like yourself, in meetings, but also by the less you are like anyone Practice Golden-Rule 1 of example. else, which makes you Management in everything Jeffrey Gitomer unique. you do. Manage others the Walt Disney way you would like to be Management is all about managed. managing in the short term, Success in management Brian Tracy while developing the plans requires learning as fast as for the long term. the world is changing. Management is about Jack Welch Warren Bennis arranging and telling. Leadership is about I never learned The first rule of management nurturing and enhancing. management. I never went is delegation. Don’t try Tom Peters to business school. I’m an and do everything yourself artist. I happened to have because you can’t. Leadership is working really clear ideas of what Anthea Turner with goals and vision; I thought my business management is working should be. The art of effective with objectives. Bobbi Brown listening is essential to Russel Honore clear communication, and Effective management clear communication is The way management always means asking the necessary to management treats associates is exactly right question. success. how the associates will Robert Heller James Cash Penney treat the customers. Sam Walton Good management consists Profitability is coming from in showing average people productivity, efficiency, Lots of folks confuse bad how to do the work of management, austerity, management with destiny. superior people. and the way to manage the Kin Hubbard John D. Rockefeller business. Carlos Slim Effective leadership is Management manages by putting first things first. making decisions and by I have learned that nothing Effective management is seeing that those decisions is certain except for the discipline, carrying it out. are implemented. need to have strong risk Stephen Covey Harold S. Geneen management, a lot of cash, the willingness to invest Management’s job is impactmanagement.org

December’15 11 Lion M. DESIKAN is a former HEALTH District Chairman and Life Member, Lions Club International, MANAGEMENT District 324A. He is a social activist and literary lover. CHOLESTEROL Cholesterol is one of the major reasons for heart disease. WHAT IS CHOLESTEROL? It is a fat that looks like Wax under the microscope. It appears as crystalline long, sharp muddles. Cholesterol is synthesized in the body through a complicated process. After it is manufactured by liver it is absorbed from liver and the intestine and mixed with the blood where it remains in solution along with other fatty substances. When blood flows under pressure, the deposits of cholesterol are forced into the wall of the blood vessels. It later gets precipitated in the blood vessel wall as muddle like pointed crystals resembling spenders of wood. This is the role of cholesterol on Heart disease KNOWN AS arteriosclerosis. A kind of hardening of the arteries caused by the fatty deposits is called plaques. The deposits contain 70% cholesterol. They clog the arteries and thus impede the flow of blood. The result can be angina or heart attack. This quality of cholesterol in the blood plasma deposits mostly on the cholesterol content in our diet. It is also dependent on the balance between the synthesis (production by the liver). And its excretion with bile, this equilibrium is influenced by the fats we eat in our food. FATTY ACID Folic Acid deficiency decreases brain serotonin levels and can cause depression. Green leafy vegetables , dried beans and peas and many other types of vegetables and fruits are rich in Foliate. What it is and how it works: Our relationship with cholesterol is complex and contradictory as our Relationship with every other form of fat. We need it, but too much of it is wrong. It can clog the arteries and do harm. “Good” and “Bad” cholesterol Cholesterol is a fat–like substance the body needs to build cells, make hormones and to process fats. It travels inside lipoprotein molecules; LDL (Low density Lipoprotein) carries impactmanagement.org

12 IMPACT cholesterol to cells. HDL (High density lipoproteins) carries excess cholesterol back to the Liver, which disposes of it. LDL, TOO MUCH IS CONSIDERED BAD BECAUSE IT IS A major component of plaque that can form inside the arteries walls. Causing the arteries to narrow, high LDL levels are associated with heart disease. HDL Cholesterol; High levels are considered good because it is needed to rid the body of excess cholesterol; low HDL levels are associated with heart disease. impactmanagement.org

December’15 13 PARTNERS IN PROGRESS Jayprakash B Zende, Consultant employee involvement schemes and a freelance trainer Technologies Changing perceptions of and for upgrading the are constantly Quality issues involved in skill of its employees. changing educational system would and getting improved at require vision, delineation, World Engineering the International level. long, term planning for future education is currently under Educational systems are growth and annual plans for tremendous strain as it is expected to be aware of optimal utilization of human trying to cope up with the these changes, since the and financial resources. learning implications of take off points of various Engineering education in globalization of the economy, technologies make their particular prepares a student rapid technological advances assessment of likely impact on to develop his “faculty and in most of the fields and mind society at large -both internal skills to produce, upgrade or boggling the emergence of and global. Technologies maintain physical artifacts totally new technologies. make an impact not only on or systems through judicious the production systems but use of available resources. Today, if you look at three on the entire social fabric as Industry is the culmination different ingredients of well. The task of educational of engineering activity the business process i.e. system, therefore, is also therefore engineering students, Educational to understand the social educational process must Institutes and the Business dimensions of technological bring industrial reality to units / Industries each one changes and to provide the classroom through active of them have concern to corrections in the system involvement and interaction achieve excellence in the to cope with the changes. with industry. Industrial competitive and challenging Such corrections can only exposure to students will environment. But there is be developed by effective help them understand ground a need for development of interaction of scientists, realities regarding quality, a good common platform technologists, Industrialists, reliability, maintainability through inspiring leadership Managers and teachers. and aesthetics of product to build a good team or system development. to achieve excellence Quality of an Educational through combined efforts. process or that of the product I think, Industries will be coming out of an educational always keen to utilize the Linkages Required- process is much more available ‘Think Tanks’ in Development of effective difficult to define or evaluate. educational institutions linkages b e t w e e n for their problem solving Industries and Institutions. impactmanagement.org

14 IMPACT Appointment of an expert Hence, it will be sponsored by industry more meaningful as a staff member in an to develop good institute and vice-a-versa. partner ship Industries taking active between industries part in defining their and educational requirements of training and institutes. Instead finalizing the curriculum. of industries going to institutions for If you look at current campus interviews changes in all our business and select few environment the focus is students to fill up ‘customer oriented’. Now their vacancies. marketing is a dominant Institutions must will not accept inferior output force and hence instead of go to industries to find out produced by the educational waiting for customer to pick their exact requirement. institutions when it comes up our product, organizations Industry does not run on to employing the students must go to customers to find charity and it needs best of from such institutions. out customers’ requirements people to manage its affairs. Hence, for healthy and try to fulfill them. Today Hence the orientation of our partnership educational educational institutes education system should be institutions must look at are producing product as changed with more emphasis industries as their valued per their set curriculum on practical application customers, find out exactly without understanding the of emerging technologies what they need and try to requirements expected from and mainly customer focus. satisfy their need. Institutions customers. The existing must introduce the features curriculum is based on How to Develop the in their products (students) American system of education Partnership: based on the expectations and hence this produces I think a positive partnership of industries requirements. mostly more research and between Industry and Then, industries will buy theory, oriented students. Educational Institutions the products with delight Today’s curriculum is without can be easily developed and then cohesive bonds much consideration to what if a meaningful customer, will get developed to industry wants and the result supplier relationship is sustain relationship and is stiff competition for getting thought of between both mutual support. Following good jobs leading to educated the agencies. Enlightened are some suggestions to unemployment of those who managements are prepared develop such partnership. cannot meet the industry’s to offer some financial needs of manpower, support to educational Chief Executive skills and knowledge. institutions but obviously Meets: impactmanagement.org

December’15 15 Mutual commitment brings to mould the students from fine tuning to make them integrations but this needs institutions for industrial effective which should a strong and charismatic requirements. This also will be done by educational leadership. A forum should help students to build right institutions. It is something be developed under such tuning to get right kind of jobs. like making our educational leadership so that few Chief process more robust to Executives from Industries Now, I would like to give some absorb some variation in and Educational Institutions suggestions for educational basic inputs to produce can meet regularly at fixed institutions to consider product of required quality. intervals. Through these looking at the current meets vision can be developed requirements from industries The work of educational for meaningful partnership. to build healthy partnerships. institution is something like heat treatment process. Curriculum Industrial and business Accept available materials Formation: environments need do stress relieving to impart Some positions should be Information Technology required hardness, perform reserved for persons from and hence Computer tempering operation to industries on Board of studies familiarisation is becoming moderate the hardness so that the syllabus will not a must for everybody. so that the product will remain theoretical but will Educational institutions perform better when in use. have practical flair taking into should reorient all their This is the basic internal account the current changes curriculums to add process of educational in technology and market computer familiarisation to institutions. This has to be trends. Board of studies make their students more formulated by providing should also have some effective and acceptable proper curriculum and positions for researchers in business environment. adequate facilities. Processes so that the benefits of always are managed by latest researchers can be There are many people. Hence, educational passed on to the industries apprehensions about the institutions need proper through Educational basic input available to people building movements. institutions quickly. educational institutions but my observation is that the People Building Sandwich Courses: younger generation is well Philosophy: Some experiments are already informed and can absorb 21st A very effective and prominent on in this direction but such century’s technology but we method amongst available efforts should be intensified are training them to absorb methods today is ‘Quality and suitably refined to meet 19th century’s technology. Circle’. The novelty of this the requirements of industry. approach is that it represents This will reduce the time and Younger g ener ation a philosophy of building efforts spent by industries positively need some and managing people. It is a impactmanagement.org

16 IMPACT clearly defined mechanism by SPJIMR, Bombay and significant changes. A culture and methodology if followed Industries represented by of Quality excellence in all puts this philosophy into CII came together, discussed spheres of industrial and practice to make it a way of and understood each other’s service activities is the need life. This fosters co-operative needs and requirements. They of the hour to meet the global attitudes and team spirit. designed and implemented challenges. The customer is Hence, all students must a management course in emerging as a king and efforts get this as a discipline and manufacturing. The active should be on to understand as part of learning during participation of industries his requirement and satisfy their learning endeavors can be easily gauged by the him. Educational institutions in the academy pursuits. involvement of experts from are not exceptions to this. A few examples of this Industries in sharing their A meaningful partnership symbiotic relationship expertise and experience between the Industry and producing good results in designing the syllabi and Educational institutions may be quoted here – implementing it through is desirable and can be The productive interactions series of lectures. So also the achieved by creating a between the professors at exposure of contribution of common platform with right IIM Ahmadabad and the the educational institution leadership. Today some industries around have left manifests itself through experiments are already seen both parties enriched in the work done, knowledge but they need to be intensified knowledge and material. shared by students and so that the benefit can be The novel experiment began faculty with industry. Such shared by all – industry as user at S. P. Jain Institution of approaches will certainly do of the product - Engineers Management & Research, a lot good to Indian industry in this case and Educational Bombay is one more such and education system. Institutions as processor example of good relationship of the ‘product’ to be used benefiting both parties. Conclusion: by all facets of industry- Academia represented Our society is undergoing manufacturing and service. impactmanagement.org

December’15 17 THE POWER OF WORDS Dr. K. Balasubramanian – Founder and CEO of Vision Unlimited. He is a PhD in Psychology & Post Graduate Diploma in Training & De- velopment. His name has been appearing in the popular people of Tamil Nadu Directory for the past 25 years. Words manipulate people wrong. you for years. Why? Because and are becoming tools words are powerful! others can use. What comes out of the mouth starts with what goes into the On the other hand, our words Invisible, forced with purpose heart. And in Proverbs we can bring life to a situation. to change another’s thoughts, learn that we are to be putting A word of encouragement beliefs and actions, the God’s Word into our hearts. spoken at just the right time words virtually force one to And we do that by paying to someone who is down or agree with the manipulator’s attention to it, listening (with discouraged can minister point of view, give them what our ears and our heart) to His life to that person. Maybe they want. Their words are sayings, keeping His Words you have been the person so reasonable, so logical, before our eyes and getting who just felt like you were in and so believable that them into our heart. And a pit of despair and felt like one’s response is almost once they are in our heart, we giving up; when someone programmed. are to guard our heart with all came to you or called you diligence, for out of our heart and told you they love you The words are hooks. Their comes the issues of life in the or appreciate you, or just enormous power lies in form of our words. And our thanked you for what you what the words MEAN to words are powerful! are doing. If you were that the person who hears them. You can envision this angry downhearted person, then They trigger concepts, person carefully sharpening you know that those kind ideas, memories, situations, what they are going to say to words were like a hand circumstances, actions, you, like a warrior sharpens extended, pulling you up out thoughts and feelings from the head of an arrow. Then at of a pit and back onto the path one’s subconscious mind into your most vulnerable moment God ordained for your life. corresponding emotional they take aim and fire this Those words injected life into responses toward the subject carefully fashioned weapon your situation and gave you at hand. Consequently, the right at your heart. If your the strength to keep moving decisions based on them are heart is not guarded when forward. Why? Because our NOT based on truth, common they attack, those words can words are powerful! sense, logic, legality, one’s penetrate and deposit their best interests or right and poison, sometimes wounding Why are words so powerful? impactmanagement.org

18 IMPACT Words have found a way to change the world, and yet, they are of no value in any scientific realm. We place much importance on knowledge and with how the way things work, yet words have been the only effective means of power. If we think about it - communication has been the central component to our not destroying the world as of yet. well. research by Yale University: Words such as Task, Risk, Discovery, Easy, Free, What would happen if the Target, Act, Pressure, Delivery, Guarantee, Interest, Love, world stopped speaking - Plan, Comment, Criticize, Money, Profit, Results, Save, stopped communicating all Fat, Error, Blood, Accident, You. together Worry, Tension, Stress, and Depression – can be very self- There are also few words Words represent History…! destructive whereas, Money, which are very optimistic Also represents the thoughts Abundance, Power, Friend, and high-energy oriented: of the mind…! Reward, Prosperity, Happy, Achieve, Baby, Beautiful, Words can bring agony as Relationship, Natural, Health, Believe, Choose, Choice, well happiness. Some words Great, Excellent, Care – can Dream, Easy, Energy, have deep meaning beyond bring vigor and enthusiasm. Enthusiasm, Family, Father, comprehension. Some words Feel-Free, Funny, Future, God, can be hurting and some are Words like Love, Please, Happy, Harmony, Heart, and healing. Some can be careless Thank you, Love you, Sorry Humor. and some can be caring. and Prayer may bring magical Words are the vehicle which results. There are few words which carries messages to impress are of low-energy oriented: or to express and also to There are 18 powerful words Failure, Fear, Forget, Guilt, create rapport / connect with for persuasion: Naturally, Hard, hate, Idiot, Ill, Lazy, people. Words of people easily, unlimited, aware, Lose, Loser, Mean, Sue, Weak, reflect their attitude. A few realize, experience, before, Nasty, Old, Poor, and Words words can win and a few can during, after, among, expand, to be avoided: But (change kill or make you lose. beyond, and, as, causes, it to) ‘and’, Try (presupposes Words can be good, bad, new, because, now, stop. failure), If (presupposes that old, native, strange, rhyming, you may not). Might (it does energetic and negative as Most persuasive words as per nothing definite), would have impactmanagement.org

December’15 19 (draws attention), Should becomes – it’s not easy, I’m don’t like tension – I want to have (guilt), Could have (tries sick – becomes- I don’t feel be peaceful, I don’t want to to take credit), Can’t /don’t well, I forgot – becomes – I delay – I want to be on time, (what we don’t want) didn’t remember, Don’t cry I don’t want to argue – I want – becomes – that’s all right, to agree Powerful or confidence maker Diet becomes ‘eating plan’, words: Positively – I am Fat becomes ‘ not slim’, Junk A careless word can cause going to improve positively, food becomes ‘empty filler a conflict/quarrel, A word Absolutely – I am absolutely food’, I shouldn’t eat all of without compassion can spoil confident, Guaranteed – I this becomes ‘I will eat just a life, A word of hatred gets am guaranteed to improve, half of this”, I was bad today hard into the mind, An unkind Certainly – certainly no one becomes ‘I didn’t do very word can kill a person. A can stand in front of me as well today’, I’m feeling down caring word can bring peace am the best, Obviously – becomes ‘I am clearing some and harmony, A happy word obviously I have a great game, emotions right now’ can enthuse others, A timely Definitely – definitely I can touching/caring word lessens reach my goal, Surely – surely For better results in personal the worry and stress, A word I am born to win and professional life, we with love and kindness will We need to switch certain need to change the way we remove worries and bring words in our daily life for communicate: Don’t talk to bliss in heart. better results, happiness, me like this – I want you to harmony and peace: That’s be kind, I don’t want to be Finally, let us understand that not bad -becomes “that’s sick – I want to be healthy, Words can be powerful in quite good”, No problem I don’t want to fail – I want multiple aspects. Sometimes – becomes – “you are very to succeed, I don’t want to words can do more harm welcome”, That’s bad – lose – I want to win, I don’t than actual weapons, or becomes – that’s not good, want to be poor – I want to when used in music they Don’t worry – becomes- be rich, I don’t want to delay can deliver an emotional you’ll be fine, It’s too hard – – I want to finish on time, I response to the listener. We can interpret words and language very deeply which may be why they can be so powerful. Therefore let us be very selective as a successful communicator while choosing a WORD. You are judged by the words you use – could be true…! impactmanagement.org

20 IMPACT FLOOD RISK AND CONTEXT OF LAND-USES Anil K. Gupta and Sreeja by land-use and changes. of land-use planners and S. Nair National Institute Chennai, a coastal mega-city disaster management experts of Disaster Management is fourth largest metropolis to integrate their efforts (Ministry of Home Affairs, in India, has a history of for better and sustainable Govt of India), New Delhi- over 350 years of growth. results. 110 002. Meteorologically there is no major upward or downward INTRODUCTION India witnessed increased trend of rainfall during 200 India witnessed increased flooding incidences during years, and a decrease in last flooding incidences during recent past especially in 20 years with a contrast recent past, especially in urban areas reportedly since record of increasing floods urban areas reportedly Mumbai (2005) as a mega have been experienced. since Mumbai (2005) as disaster. Other South Asian Analysis of land-use changes mega disaster. Other South cities like Dhaka, Islamabad, over the temporal and spatial Asian cities like Dhaka, Rawalpindi, besides many scale has been undertaken Islamabad and Rawalpindi other cities in India, are also for Chennai city in order are also reported for frequent reportedly been affected by to understand the patterns floods. Floods result from frequent floods. Flood risk on green cover, built-up the overflow of land areas, in urban areas are attributed area and consequences on temporary backwater to hazards accelerated hydrological settings. Land- effects in sewers and local by growth in terms of use issues like decreased drainage channels, creation population, housing, paved- natural areas, loss of water of unsanitary conditions, up areas, waste disposal, bodies, encroachment deposition of materials in vehicles, water use, etc. all of river/streams and stream channels during contributing to high intensity other drainage channels, flood recession, rise of – high load of runoff. uncontrolled multiplication ground water coincident with of built-up areas, have been increased stream flow, and Reduced carrying capacity of identified as contributory other geo-environmental drainage channels is also a key factor to flood risk in Chennai. influences. Hazards of concern. Haphazard growth of flood could be from heavy low income habitations and The paper discusses flood risk rains, dam failures, tides un-organized trade added to reduction and management or cyclonic surges. There challenge. Spatial dimensions strategies in urban context are four interrelated but of these entire flood factors with example of the Chennai separable effects of land-use are often characterized city and draws attention changes on the hydrology impactmanagement.org

December’15 21 of an area: changes in peak • Urbanization Developments cities – Bangalore, Bhopal, flow characteristics, changes encroaching flood plains Chennai, Kolkata, Hyderabad in total runoff, changes in and causing loss of natural and Mumbai, Bhopal and quality of water, and changes storage. Surat by National Institute in the hydrologic amenities • Continued development of Disaster Management, (Leopold, 1968). Of all and redevelopment to through city-wise teams for land-use changes affecting higher density land-uses. capturing city’s experience the hydrology of an area, • Increased impervious on floods. urbanization is by far the areas such as roads, most forceful. Census 2001 roofs and paving, due to Case studies were undertaken figured 285 million people increasing development looking into the aspects of geo- in 35 metro cities of India, densities means more environmental, hydrological and is estimated to cross 600 runoff. and socio-economic profiles. million with 100 metro cities • Improper and inadequate Prevailing and proposed city in 2021. Climatic variability drainage system infrastructure with reference and regional environmental • Improper or no waste to drainage and flood control challenges are known to management including structural and aggravate flood risks. Urban • Attitude of people non-structural measures flood, being significantly • Direct factors have been evaluated in the different from those of • Indirect factors context of flooding in the flooding natural or rural • On road vehicle parking past and present. Master areas, has drawn attention of plan provisions and their disaster risk managers. URBAN FLOOD CAUSES failures, administrative and APPROACH AND technical enquiries, good Causes of floods in urban METHODOLOGY practices and lessons, and the areas are: This paper is drawn from the suggested strategies have • Global climate Change technical report of a national been covered. Urban flood • Change in weather pattern level study accomplished in challenges and implications • Heavy rainfall India covering 8 important of land-use changes that impactmanagement.org

22 IMPACT aggravate disasters have In Thiruvallur District out of metropolitan boundary – been discussed in this paper. total district area of 3427 encompass the suburban Information and data used sq.km, 637sq.km in Ambattur, areas; the inner one is the were mostly secondary in Thiruvallur, Ponneri and corporation boundary, which nature were reports and Poonamallee taluks fall include only the urban area. publications of different in CMA. In Kancheepuram departments/agencies were District out of 4433 sq.km, Chennai lacks natural put into use. 376 sq.km in gradient for free run-off. This Tambaram, Sriperumbudur necessitates an effective Chennai city profile and - Tambaram, Sriperumbudur storm water drainage system. growth and Chengalpattu Taluks fall Sewage system in Chennai Madras (now Chennai) in the Metropolitan area. was originally designed in 1600 was formed of for the population of 0.65 scattered settlements Topographically plain terrain million at 114 L per capita separated by long distances. with few isolated hillocks per day of water supply, and Each settlement grew around in the south-west, city is was further modified during a nucleus of a temple and bounded on the east by the 1989 1991, and is now much has its own history. Regional Bay of Bengal and on the below the required capacity. setting of Chennai, the capital remaining three sides by (CPREEC, 2008). Cooum and City of Tamil Nadu is the Kanchipuram and Thiruvallur Adyar rivers in Chennai city fourth largest Metropolitan districts. Average annual are almost stagnant and City in India. The CMA rainfall is about 1,300 do not carry enough water falls in three Districts of mm. The city of Chennai, except during rains. These the Tamil Nadu State viz. one among the four major rivers play a major role during Chennai District, part of metropolitan cities of India, floods, collects surplus water Thiruvallur District, and part located in the southern India from about 75 and 450 of Kancheepuram District. lies between 12° 09’, 80°12 tanks, in their respective The extent of the Chennai NE and 13° 09’, 80° 19’NE. It catchments. Chennai District (covered in Chennai is having population of 6.04 municipal area has a network Municipal Corporation area) million in an area of 170.47 of canals and channels within is 176sq.km and comprises Sq. km. It is growing at an its boundary. Buckingham, 55 revenue villages in five average of 25% per decade. originally a navigation Taluks [viz. (i) Fort-Tondiarpet Chennai city does not have channel and waterway till Taluk, (ii) Perambur – much of green space, except 1954, now serves only as Purasawalkam Taluk, (iii) the Guindy National Park with drainage channel. City with Egmore-Nungambakkam an area of 270.57 hectares, plain terrain lacks natural Taluk, (iv) Mambalam-Guindy which is under reserve forest gradient for free runoff and Taluk and (v) Mylapore – category. Chennai has two necessitates an effective Triplicane Taluk]. administrative boundaries, storm-water drainage the outer boundary is Chennai system. Since the beginning impactmanagement.org

December’15 23 of the 20th Century, Chennai population in 2001. The green covers reduced has witnessed a steady rapidly across the city deterioration of and decrease There are three major between the years 1997 in water bodies and open watercourses (Cooum, to 2001, at some ward spaces. Buckngham Canal and Adyar) almost 99% of the green in the Chennai city and the covers replaced by the non- Chennai population has banks of all the areas are vegetative developments. As grown 8 times in 1901 – highly encroached. The slums a result, the water holding 2001 period and per hectare (number recorded to be capacity of the city’s surface population density has 30,922) have developed there gone down drastically. The increased from 80 to 247. without basic amenities and reduced city’s surface water Chennai has large migrant are subjected to flood every holding capacity combine with population from other parts year. They often pollute the the augmented impermeable of Tamil Nadu or other parts water courses making health surface increased the peak of the country, accounting a situations worse (CPREEC, flow, up to 89% from the year figure of 21.57% of Chennai 2008). 1997 to 2001 at some of the impactmanagement.org

24 IMPACT wards. Increased surface instances of catastrophic less) caused flooding and runoff and reduced retention floods in Chennai (1943, water-logging in many areas, capacity of the land cover 1976, 1985) caused by inundating most of the slums. almost stopped the ground heavy rain associated with water recharging processes depressions and cyclonic A deep depression over Bay in the city. The ground water storms, led to floods in major of Bengal brought 42 cm level came down up to 10 rivers and failure of and rainfall in around 40 h during m from the year 1997 to drainage systems. Chennai North-east monsoon of 2005. 2001 (Source: CMWSSB). was severally flooded due Several such incidences were The analysis shows that the to heavy rains (16 - 20 cm, reported during 2006, 2007 green cover reduction and attributed to a trough of and 2008. Closing of schools the increased impermeable low pressure from the Gulf due to flooding every year is surfaces lowered the ground of Mannar to the South- a usual case for many areas of water level to the extent west bay off the Tamil Chennai. Chennai Municipal of 33% at some part of Nadu coast) during October Corporation has identified the city between the years 30 to November 2 during 36 localities as flood risk 1997 - 2001. This eventually 2002. Residential areas hotspots. Meteorologically reduced the ground water became ‘islands’ and cutoff, there is no major upward or quality. paralyzing life, services and downward trend of rainfall trade including transport, during 200 years, and a Meteorological and communication, etc. On decrease in last 30 years hydrological aspects November 5, 2004, a heavy with a contrast record of There were several past rainfall (6 cm within 24 h or increasing floods have been impactmanagement.org

December’15 25 experienced for Chennai. implementing agency, that every day causing pressure Urban land use changes, could integrate the functions for motorable and parking governance and floods of Corporation, Development space. Increase in road space Authority, Public Works accounts for only 3 - 4% as Causes of increased Department, Slum Clearance compared to 11% in Bangkok flooding in Chennai are Board, Housing Board, etc., and 20 - 25% in developed identified as add to weak points. cities like London, Paris or (a) Uncontrolled urban sprawl New York. and loss of natural drainage. Many of the water bodies Drainage channels have been including man-made Decline in area under water blocked and urban lakes wetlands/lakes and natural bodies has been remarkable, filled and encroached, canals depressions and have owing to eutrophication, degraded and polluted, disappeared due to human their use as waste dumping heavily silted and narrowed. induced succession, filled sites, later encroaches by A 1994 survey revealed with waste and development slums or poor colonies, waterways contamination or slum encroachments. then converted to land and anaerobic digestion for housing complex, Play led to sludge accumulation This is the common grounds or garden/parks but causing hydraulic hindrances observation in most of significantly loosing natural the Indian cities and is flood control sites. Spread (b) Inadequacy of storm guesstimate that urban of temple tanks in the entire water drainage system and wetlands have reduced to Chennai most of which are lack of maintenance. City has 30% during last 50 years degraded now and inefficient only 855 km of storm drains Wetlands are among the in controlling floods or against 2,847 km of urban most valuable ecosystems storing water. There is a roads. Plastic and polythene in the world and are useful high degree of degradation constituents to the storm for improving water quality of wetlands or other water water stream along poor or and storing floodwaters bodies. Degeneration and no maintenance aggravates and releasing it slowly as loss of temple tanks are floods they travel downstream. A another attribute of land- significant phenomenon use modifications leading (c) Increase in impervious which has increased during to reduced flood control surfaces. Paving of roadsides, recent years is that of local systems Master plan and park and open areas causing flooding attributable to flood mitigation in Chennai. flood severity and condition impervious surface and Master plan 1992 - 1993 for following droughts high density development. incorporated Madras Metro Switching over to efficient Flood Relief (MMFR) / Storm (d) Lack of coordination drainage designs is the need. Water Drainage (SWD) between agencies. Lack Chennai witnesses 425 study outcomes in form of of unified flood control new vehicles put on road structural and non-structural impactmanagement.org

26 IMPACT in the year 2001, not only resilience in cities context. for the buildings proposed A Government funded to be constructed but also flood alleviation scheme for all the existing buildings. was launched in 1998, with After implementation of a cost Rs.3000 million, this scheme widely in CMA, focused mainly on structural a significant increase in measures. Adequacy of flow in the ground water levels the arterial drainage system, and also quality of ground removing impediments, water was noted (CPREEC, safeguard against tidal and 2008). Chennai City River fluvial flooding, relocation conservation project was and rehabilitation of launched in year 2000 in encroachers were main order to improve waterways, objective components in the with estimated outlay of package. Cleaning of certain Rs.17,000 million. waterways and lakes was also undertaken under the measures. Land-use being The projects proposed scheme. most significant aspect that included sludge removal governs environmental and disposal from waterway Conclusion and hydrological regimes banks, improvement of macro Planning and regulatory along drainage and waste drainage network in the controls to prevent management issues, must catchments, improvements development in old tank beds be taken in to consideration of micro drainage network are possible only if adequate in any planning for urban in the city, improving the flood defense measures risk mitigation. Vision water quality of rivers and are in place enforced by the 2026 of Chennai Municipal waterway, strengthening local government of Chennai. Authority (CMA) developed urban drainage network However, the implementation in 2007, aims to make in the city, construction of is a bigger challenge. Chennai a prime metropolis sewage flow interceptors and which will be more livable, treatment facilities. Developments / construction economically vibrant and taken cannot be brought back environmentally sustainable Flood resistance in cities must to the original landscape. and with better assets for the address three contributory The lakes / water bodies future generations. Provision aspects, viz. flood avoidance, should be protected from of rainwater structures in flood tolerance and flood encroachments and existing all types of developments, resilience, in an integrated encroachments should be irrespective of size or use was mode. This is the core of evicted by the departments made mandatory by amending disaster risk reduction and / agency concerned bringing DCR and building byelaws directly addresses climate the water bodies to its impactmanagement.org

December’15 27 original state. Vulnerability Ability to withstand a Land-use influences in terms to hydro-meteorological disaster is another important of drainage and debris, flow disasters especially in urban dimension in flood disaster gradient, rainwater amount context stems from large management in cities. Land- and intensity over sewerage, concentration of people, uses issues especially water- urban forestry, pose infrastructure and financial relief regime, natural flood serious challenges in flood assets. controls in form of wetlands, disaster risk assessment, Disaster risks and impacts raised housing, better plinth environmental planning in are aggravated due to in building and sanitary, cities and disaster mitigation. environmental impacts of maintaining open areas are migration, slum habitations, examples of concern. Risk Chennai’s growth during fifty poor waste management sensitive land-use planning years with increased flood and local atmospheric has two fold implications – challenges and changing phenomenon over the (a) managing environments perceptions in master plan dramatic changes in land- and landscapes to avoid or and land-uses now sets uses and landscapes not only reduce flooding, and excellent example for further are macro level but more (b) managing developments studies and research. importantly at micro level – and human settlements from village / wards level. exposure / impact of floods. impactmanagement.org

28 IMPACT THE “M” Factor Mrs. Sandhya Rao, Senior Innovation Consultant, Innomantra Consulting Private Limited. Master’s in Psychology from Punjab University, Graduation from Government College for Women, Chandigarh with Economics, Psychology and English (Honours), Schooling from Carmel Convent, Chandigarh. We are all different in terms of our external looks and internal mental make-up, our attitudes and our behavior. We could attribute this difference to our genes and / to our environment. But somewhere between these two is our ‘self’. Managing Manage your thoughts manage our thoughts and our self is not so difficult Manage your words words so as to have better if we follow the right path Manage your “self” relations, interactions in our of duty and conduct. The Maintain your success. personal and social life and ‘outer self’ is a little easier consequently have peace of to manage. We can dress ‘Manage’ means to be “in mind. While we manage our ourselves in the way we charge of any business, thoughts and words, we are like whether people like it organization or undertaking.” also attempting to manage or not. We can also dress to For example...she could our self. The dictionary please others or at least the manage a staff of 100 defines self as significant ‘others’. In case of people. Or it can also mean managing our thoughts and to “succeed in surviving or “a person’s essential being words we need to maintain in achieving something or that distinguishes them from some caution. We can think difficult circumstances.” For others, especially considered and say what we want but example…I managed on 3 as the object of introspection there will be unexpected and hours of sleep. We need to or reflexive action.” unpalatable consequences impactmanagement.org

December’15 29 at times. It is of utmost Manage T+ W= Maintain S. “Your beliefs importance that we watch We must manage thoughts our thoughts and words if we because they go very far and become your want to be successful in life. become our words. Then we thoughts, need to manage our words because words once Your thoughts spoken cannot be retraced and become your they become words, our actions and actions have no meaning if thought, words Your words and actions are become your not properly What is Success? It means aligned. actions, different things to different people. It can be being very Thoughts and words cannot rich, powerful, having lot be controlled. Being humans Your actions of political connections, and having thoughts is not become your accomplishing a purpose in uncommon or unnatural. life or meeting your goals. But when we let evil and habits, Whatever it may mean, it bad thoughts rule our mind, needs managing thoughts thoughts have to be managed. and words. Even to cheat Hurting, mean, rude and Your habits and manipulate you need to insulting words will come out manage your thoughts and if thoughts are bad. Words become your words. It may not be a very have to be managed to avoid values, good way of managing when confrontations and fights. We it is based on selfish motives. can control our destiny by Success cannot be managed managing everything about Your values or we can say it also needs our self. Self-assurance will to be maintained. Success in maintain our enthusiasm to become your the true sense will not stick maintain our success. destiny.” around if it is ignored. It has to be enabled to continue. In conclusion let us reflect The formulae to maintain on the valuable quotes by ― Mahatma success can be expressed in Mahatma Gandhi as shown the following way:- below. Gandhi impactmanagement.org

30 IMPACT impactmanagement.org

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