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What's Brand New

Published by editorial, 2018-04-24 05:29:16

Description: Whats Brand New is a discovery platform going pan-India with a focus on brand new product launches in India and latest trends related to lifestyle in India. We feature brand/product launches and happening trends with content that is relevant and engaging. Our Prime focus is on four categories: Shopping, Wellness and Beauty, Gadgets and Food & Beverages. We are present on both digital as well as the print platforms in order to ensure maximum customer outreach for Brands.
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vol 7 - issue 72 March 15 - April 15, 2018For Private CirculationAlmond Milk byRaw PresseryArtisanal Coffees Liva by Classic Liva brings four trending looks in pastels for SS’18 Charcuterie byThe Smoke Co

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FROM THE EDIT ROOM NOSTALGIC SUMMERSON COVER Come summer and we are into your ankle length boots, reminded of our childhood. headbands, tracksuits and The time spent at the grand- sheer lace shirts. Incorporate parent’s, the lazy afternoons, jumpsuits, fanny packs and biting into that juicy mango puffy sleeved outfits for your and cooling off at the poolside. daily wear. Define your figure Even the school days were with pencil skirts and waist spent anticipating the things belts. Summer 2018 is the time we could possibly do on the im- for plaid and polka dotted out- pending summer. Fast-forward fits as well as pairing your floral to the present, we are missing dresses with sneakers. out on the little things we enjoyed the most growing up. The blistering heat can affect So this summer, step out and your skin and health. Don’t make memories, throw a BBQ forget to slather on some for your friends and family. sunscreen, stay hydrated and Engross yourself with activities take care of yourself. Check that rejuvenate your spirit and out our new launches for the let it take over your body, mind latest fashion and beauty and soul. You can take one of must-haves this summer as the walking tours in your city, well as for home goods, food explore your neighborhood and beverages and gadgets. or go on a hike and gain new Make the most of your time this experiences. summer so that by the end of it, you’ll have something to take If you are planning to hit the pride in, something that would mall, upgrade your wardrobe stay with you. in sync with the latest summer trends inculcating bright and Until next time…. bold colors. This summer’s fashion style is bringing back the 80’s with mom jeans tucked Meanwhile, do engage with us on our social media platforms at facebook.com/whatsbrandnew; twitter.com/whatsbrandnew; instagram.com/whatsbrandnew; www.whatsbrandnew.com Spring/Summer shows come around, a new pastel palette takes over and this year is no different. It is time to get acquainted with fashion trends that will make a mark in 2018. Liva brings four trend- ing looks in pastels for SS’18.



44CONTENTS P 04 FROM THE EDIT free and natural soaps and bath bombs38 ROOM SHOPPING NEW LAUNCHES P 38 SARTORIAL SECRETS P 08 IN SHORT FOR SS’18 Liva brings four trending looks in TRENDING NOW pastels for SS’18 P 23 IN SHORT P 40 AROUSE YOUR SENSES Rousing Designs is an WBN LOVES experiential lighting company that enables personalized BEAUTY & WELLNESS experiences inside your space with its smart lighting solutions P 36 SKINCARE THAT SMELLS P 42 LINGERIE FOR FULLER DELICIOUS WOMEN NaturesCraft brings cruelty- Ultimo brings exclusive,

36 46 EDITORIAL: Anupama Shivacharya 40 Email: [email protected] and stylish lingerie MARKETING & SALES:for the fuller figure women Bhargava G N Email: [email protected] & BEVERAGES ADMINISTRATION & DISTRIBUTION:P 44 ARTISANAL…BEAN TO Abilasha M D, Jagdeesh NCUP Email: [email protected] brings gourmet artisanalblends of coffee to the market DIGITAL MARKETING: R Varsh RaghavendraP 46 A MEAL LOVER’S PARA- Email: [email protected] Smoke Co brings DESIGN:charcuterie style meats which Hemanth Kumar D Mare cured and smoked Email: [email protected] Managing Director : Vivek Tholasi What’s Up Guides is printed and published by T.A. Nataraj on behalf of Tholasi Publications Pvt. Ltd. and printed at Tholasi Prints India Pvt. Ltd., #379, 10th Cross, Peenya Industrial Area, 4th Phase, Bangalore 560058, and published at #9, Railway Parallel Road, West Park cross Road, Kumarapark East, Bangalore 560001. The views that appear in this publication are those of the individual authors, and we take no responsibility for any consequences or actions as a result of readers following such views or advice. Reproduction in whole or part without express written permission is strictly prohibited. Disclaimer: Utmost care has been taken in scrutinising the editorial content of the magazine before going to press. However, the editor and publisher shall not be held directly responsible for any inadvertent misrepresentation of fact, facts, or misprint which may occur despite our best efforts. All brands, products and trademarks are the property of their respective owners. Email: [email protected] Phone: 080-22264351/2 RNI NO. KARENG/2010/33324INDEX 42

NEW LAUNCHESPEBBLES BY SMOOR RED SIROCCO COFFEESmoor brings Pebbles which are chocolate coated dried fruits Bayar’s Coffee, Bengaluru-based spe-which are fun to look at and eat too. The flavours include Salted ciality roaster brings Red Sirocco. RedMango with Dark Chocolate, Cranberry in White Chocolate, Sirocco is a premium range of gourmetFreeze-dried Strawberry in Dark Chocolate, Guava in Creamy Milk coffee blend that offers a specialisedChocolate and Apricot/Lime in Rich Dark Chocolate. Perfectly coffee experience to coffee lovers. Thetempered couverture chocolate is used to enrobe the fruits making exquisite range has been created fromthem blissfully melt-in-mouth. the finest Arabica speciality coffee beans sourced from Columbia, Ethiopia, KenyaFind: Shop online at smoorchocolates.com/ and India.Price: `500 Find: More info at www.redsirocco.com Price: `1500 What’s BRAND New? From scrumptious spreads to luxury designer wear… Check out this carefully curated pick of things that are new! CONTEMPORARY JEWELLERY BY AT JEWELS LIP ME LOTS BY KIKO MILANO Anopchand Tilokchand Jewellers, also known as AT Jewels KIKO Milano, the Italian Cosmetic Brand, brings ‘lip has introduced beautiful contemporary jewellery with me lots’ a limited edition Valentine’s collection. Made unique stories crafted by Indian artisans. Anopchand Tilok- with love and for love, the Valentine’s collection aims chand Jewellers also designs fine fashion jewellery that ap- straight for the heart. The romantic, original & fun peals to the Indian and the International market. The pieces collection includes products you’ll fall desperately are a blend of universal heritage with modern designs. in love with. Lips take centre stage with the vivid Find: Shop online at atjewels.in packaging & heart shaped tips of the lipsticks. Price: On request Find: More info at https://www.kikocosmetics.com/8 Price: On request



THAI FURNITURE BY HANDMADE WORLD VALENTINE SPECIAL COLLECTION BYHandmade World has introduced a new range of collection of WOODS LONDONThai furniture, specialized in woven furniture. Handmade World WOODS London, the international premiumbrings your home the luxury and stylish outdoor products of your footwear and accessory fashion brand presentsdream that are skillfully weaved by the hands of the well selected Valentine Special collection. The collection isartisans. Handmade World follows an idea of creating an ambience a combination of shoes and handbags - an idlehighlighted by an exciting decor objects for homes. gifting option for your sweetheart. Right from theFind: More info on www.handmadeworld.co.in color combination to design pattern and trendyPrice: On request style, the range is put together while balancing the current mode with classic finesse. Find: Shop online at woods.co.in/shoes.aspx Price: On request SPRING – SUMMER COLLECTION BY EVOLUZIONE Evoluzione presents RGRK’s Spring – Summer collection 2018. This summer Rohit Gandhi + Rahul Khanna present a collection that is an amalgamation be- tween skilled silhouettes and fluid drapes. Hues reminiscent of summer, derived from the brand’s classic color palette have played a pivotal role in adding airi- ness and serenity to each ensemble. Find: Shop online at evoluzionestyle.com/ Price: `10,500 onwards VALENTINE’S COLLECTION BY CARATLANE NOTIFY COLLEC- Express your love by indulging in some personal and endear- TION FOR LADIES ing jewellery by CaratLane. Each piece of jewellery comes in BY FREDERIQUE a special package with messages that brings out the unique CONSTANT meaning. Ranging from “you captured my heart” to “you light Frederique Constant up my world”, CaratLane has got them all. brings the Horologi- Find: Shop online at caratlane.com/ cal Smartwatch Notify Price: `4823 onwards Collection for Ladies. The Horological10 Smartwatch was born after three years of extensive research and development. Frederique Constant is the first in the Swiss watch industry to introduce a Horolog- ical Smartwatch, an analog watch offering connected function- alities. Find: More info at www. frederiqueconstant.com Price: On request xxx

DUALITE & TRITONE BY SYSKA SKINCARE PRODUCTS BY BIOTIQUE SYSKA launches ‘Dualite’ & ‘Tritone’ innovative LED Lights for India Start the New Year with an all inclusive organic market. These newly launched LED Lights are unique and provide skincare regime with Biotique’s eclectic range. global innovations for homes and offices. SYSKA LED comes with These new launches encompass 100% natural international LED lightning solutions for home and offices. All the ingredients providing a vibrant glow and lustre to products are aesthetically designed which gives home or office a your skin during the winter season. The products complete makeover with its fine lightning effect. include Bio Honey Gel Face wash, Bio Dandelion Find: More info at syskaledlights.com/ Ageless Lightening Serum, Bio Saffron Youth Price: On request Dew nourishing Day cream and Bio Wheat Germ Youthful Nourishing Night cream. Find: Shop online at biotique.com Price: `179 onwards ELEMENOPI RESTAURANT Elemenopi is the latest global gastro- nomical venture in Gurugram’s swanky One Horizon Center. The menu takes you on a gourmet voyage across the countries less travelled. With its tagline ‘Belly Well-Traveled’, the experiential dining den aims to become the culinary adventure enthusiasts’ permanent purlieu! This restaurant is the brain child of Chef Dhruv Malik and Chef Bakul Sharma. Find: More info at www.elemenopi.in Meal for two costs: `1800 SUMMER COLLECTION BY ALBERTO TORRESI HERBALIFE NUTRI- Alberto Torresi unveils its latest range of footwear for men to TION - STRAWBER- rejoice the summer vibes. Attuned with the trending designs, RY FLAVOUR the collection features an array of sandals and slippers in Herbalife Nutrition sophisticated tones of tan, brown and black. The collection is brings Strawberry crafted in finest leather with extra padded insole. flavour variant of Find: Shop online at albertotorresi.com Formula 1 Nutri- Price: `1695 onwards tional shake mix in India. This adds to choices offered by the existing line-up of flavours – Vanilla, Chocolate, Mango and Orange Cream. The product allows consumers to enjoy a healthy, balanced meal that’s prepared almost instantly. Find: More info at Herbalife.com Price: On requestxxx 11

PERSIANA BY VUMMIDI BANGARU JEWELLERS REVELRY COLLECTION BY TAILORMANVummidi Bangaru Jewellers brings an exclusive collection – Persiana. Tailorman brings Ready-to-Wear garments. TheThe stunning collection is inspired by the delicate designs from Per- Revelry collection truly resonates with the Indiansian art and architecture. It comes with the use of motifs and patterns man and the fervor of the wedding season.to create resplendent designs with a symbolic geometry. Each piece It brings forward a curated selection of fineuses high-quality diamonds, rare pearls and tanzanite stones set in tailoring, international design sensibilities, androse gold. exclusive fabrics. Choose from products rangingFind: More info at vummidi.com/ from embroidered jackets and tailored tuxedosPrice: On request to velvet bandhgalas and jacquard waistcoats. Find: More info at tailorman.com Price: On request DESSERT DELIGHTS BY CAFE COFFEE DAY Cafe Coffee Day brings a delecta- ble new dessert menu ‘Dessert De- lights’. Cafe Coffee Day is certainly celebrating all things sweet and indulgent by expanding its dessert menu. It has set out to become the all-time, favourite neighbour- hood dessert station. It brings you dessert options for all occasions that will satiate any type of sweet cravings, from big to small. Find: More info at cafecoffeeday.com/ Price: `55 onwards HAND CREAMS GAIA ORGANIC BY INNISFREE WHOLE BLACK Innisfree brings a CARDAMOM range of Jeju Life Gaia brings Perfumed Hand Organic Whole Cream. There are Black Cardamom. 10 variants of the A uniquely exotic Hand creams, each spice, often referred named after a as the ‘Queen different month of of Spices’, Gaia the year and with a Organic Whole different fragrance. Black Cardamom is The range of hand free from chemicals creams come with and pesticides. The a moist formula spice helps prevent that covers the several health prob- entire hands, mois- lems like bronchitis, turizing them. fatigue and stress. Find: www.innisfree. The seeds of this com/in/en aromatic spice also Price: `300 have anti-inflamma- tory properties.12 Find: Shop online at gaiagoodhealth.com Price: `225 xxx

FOUNTAIN PEN & LEATHER BAG BY MAKOBA SPRING SUMMER 2018 COLLECTION BYMakoba brings the contemporary design and crafted quality Water- CRIMZONWORLDman fountain pen and leather bag. With the new range of ST DuPont Crimzonworld, the handcrafted shoe wear brand(Paris) Leather bags men can express their style statement and be brings its Spring Summer 2018 collection. Thethe trendsetter at their workplace. The Waterman fountain pen range takes inspiration from season’s blossomingcomes with a nib of 18kt – gold which can give style and elegance to flowers, bursting gardens and lively hues. Theseyour words. The quadrangular shape gives the smooth grip to the moods have been translated into footwear thatwriter. This pen can be customized with name or corporate logo and is tailor-made to add a spring to your step. Thewill be shipped in the premium brand gift box. SS’18 collection includes holiday-friendly coloursFind: Shop online at makoba.com/ ranging from bright cobalt, tangy orange andPrice: On request eye-popping fuchsia. Find: Shop online at crimzonworld.com Price: On request BIG BOY TOYZ-GOLD EDITION PERFUME BBT, a luxury car retailer unveils its perfume range called Big Boy Toyz-Gold Edition. This scintillat- ing perfume is emblematic of raw power, dynamism and energy. Ignite the passion within, with the heart laced with spices and aromatic nuances atop fresh bergamot, cool cucumber and mint set against the background of powerful cedar, sweet tonka and musks. Find: More info at bigboytoyz.com Price: `1499MY REAL INTERIOR DECORSQUEEZE BY STATEMENTMASKS BY INN- PIECEISFREE Statement Piece is aInnisfree brings unique interior huba range of My which boasts of aReal Squeeze complete array ofMasks. The mask products. Choosepacks deliver from furniturenutrition of the accessories, leatherfresh ingredients adornments, mirrors,to the skin in wall arts, cushions,just 15 minutes. sculptures to artifactsThe ‘Easy Peel in exclusive solidDesign’ that has a wood, stainless steelhandle at the top and rattan. Theyof a sheet makes are designed to suitit more conve- needs from all overnient to apply the globe.and remove the Find: Statement Piece,sheet. Empire Apartments,Find: More info Mehrauli-Gurgaon Rd,at innisfree.com/ Sultanpur, New Delhi,in/en/ 110030Price: `100 Price: On requestxxx 13

ESSENTIAL ROSE GOLD BALLPOINT PEN HOLI COLLECTION BY EPISODE SILVERWAREThe Makoba store brings the Essential Rose Gold Ballpoint Pen. The Episode introduces ‘Holi Collection’ the latestclassic and well balanced “Essential” pen is returning with a new look, range of sterling silver and silver plated collection.for a resolutely masculine feel. The highly technical matte diamond The collection includes bowls, platters, candlecut textures is plated in deep black, with luxurious yet casual rose holders and decorative pieces. With a huge vari-gold accents - giving the line an unequivocally modern impact. ety of genuine silver products being offered, theFind: Shop online at makoba.com one thing assured is quality. Each of these piecesPrice: On request weaves magic with its sophisticated looks. This collection is unique, exclusive and deserves to be in the homes of true connoisseurs. Buckle up and take a look at Holi collection available at Episode. Find: More info at episodesilver.com/ Price: On request ATMANTAN LUXURY WELLNESS RETREAT Atmantan is a luxury wellness destina- tion in Mulshi, Near Pune and Mumbai. It is ideal for for rejuvenation, relaxation, Detox, fitness and makes a pampering spa holiday with its new launches in the spa menu. With integrated and custom- ized wellness programs, Atmantan offers its guests the ultimate holistic wellness experience. Find: atmantan.com/MEA LIPSTICKS COL- ROHAN BOPANNA’S MASTER COFFEE BLENDLECTION BY KIKO Indian tennis player Rohan Bopanna launched his rangeMILANO of speciality coffees, Rohan Bopanna’s Master Blend.KIKO Milano intro- The new launches are in the association with The Flyingduces MEA Lipsticks Squirrel – Bengaluru based micro-roastery and café.Collection. The brand Rohan Bopanna’s Master Blend is an all-Arabica me-has selected four of its dium-dark roasted variant, which has a few differentlymost high-performance processed beans, all procured from Bopanna’s farm.lipsticks in different Find: Shop online at www.flyingsquirrel.inshades and effects to Price: On requestprovide various optionsto choose from and xxxtransform simple lipsinto irresistible lips. Theeasy and smooth-glid-ing application enablesthe lipsticks to meltonto the lips, leavingthem soft and radiant.Find: More info at kikocos-metics.com/en-in/Price: `750 onwards14

FENDI MEN’S LEATH- ER COLLECTION The FENDI Men’s new launches bring illustrations featuring everyday objects by Sue Tilley. The British guest artist was brought in to collaborate in the FENDI Men’s Spring/ Summer 2018 Collection. From boston bags to flat pouches, FENDI presents a wide range of leathergoods. The products have been peppered by Tilley’s art- works through different kind of workmanships. Find: Shop at FENDI, 143, Ground Floor, DLF Emporio Mall, Nelson Mandela Marg, Vasant Kunj II, New Delhi, 110070 Price: On request THE WINDSOR EMPERADOR FOUNTAIN PEN William Penn brings The Windsor Emperador Rose Gold Trims Fountain Pen. It exhibits an ethos that is traditional and timeless. The marble-finish body is crowned with a meticulously crafted tassie. A transparent ink reservoir gives its classical pro- file a poetic pause, while metal appointments at both ends add grandeur and poise. Find: Shop online at williampenn.net Price: `11,500 onwardsWATERMAN LUXURY BAGS BY ZWENDEFOUNTAIN PEN Zwende brings a luxury range of exquisitely handcraftedBY MAKOBA bags and briefcases in genuine leather. True luxury is notMakoba brings in just in looks, but is reflected in every stitch and tuckthe contempo- of the finest quality leather. Zwende brings a collectionrary design and representing undiluted individuality, functionality, and in-crafted quality novation. Each product is handcrafted and customizable.Waterman Find: Shop online at zwende.com/fountain pen. The Price: On requestNib of 18kt – goldcan give style andelegance to yourwords. The quad-rangular shapegives the smoothgrip to the writer.With its 23KT –Gold plated clipgives the royaltyto your style ofwriting.Find: Shop online atwww.makoba.com/Price: On requestxxx 15

EARRINGS BY MINAWALA GALAXY A8+ BYMinawala brings exclusive earrings in revival style design crafted SAMSUNGin 18 karat gold as a part of its bridal collection. The earrings are Samsung Indiaembellished with diamonds and rubies and create an aura of brings Galaxytimeless elegance and refinement. The design breaks away from A8+, a stylish newthe traditional norms and is inspired by true modern renditions of smartphone with anage-old design form. attitude as a partFind: More info at minawala.com of its new launches.Price: On request Galaxy A8+ carries forward the legacy of Samsung’s A series smart- phones with its stylish design and flagship features at never-seen-before prices. Galaxy A8+ is performance powerhouses with 6GB RAM, 64GB internal memory and expandable memory of up to 256 GB. Find: More info at www.samsung.com/in Price: `32,990 SEAFOOD DELIGHT AT RITZ CARLTON The Ritz-Carlton, Bangalore has introduced a lavish spread of coastal delights in the dinner buffet on Fridays and Saturdays at The Market. Along with an unlimited flow of beer, this is a seafood lover’s delight. The buffet bounty includes a live counter which is a surprise and could range from a charcoal appam and prawn stew to delicious quesadillas. Find: 99, Residency Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025 Price: `2000 onwards CLUTCHES BY THE OPEN TRUNK WRANGLER’S MOVE Add a touch of excitement and fun with colourful clutches FREE DENIM from The Open Trunk. The new launches include a collection Wrangler brings of clutches and side slings which sport a traditional look in ‘Wrangler’s Move a funky avataar. The intricate resham thread and zari work Free Denim’, the new showcases the rich Indian heritage effortlessly. The silk exteri- addition to the brand’s or gives a sheen that can be easily carried for evening parties Denim Performance and grander occasions like weddings. range. These jeans Find: Shop at theopentrunk.com and tees are crafted Price: ` from high quality stretch fabric for16 maximum comfort and movement. Wrangler’s Stretch Plus apparel are also treated with anti-bacterial Silver Shield technology that keeps them fresh and odour-free longer. Find: More info at https://www.wrangler-ap. com/in Price: `1395 onwards xxx

CATWALK STAR REAL FIT LIPSTICKEYEBROW POW- BY INNISFREEDER BY BEYU Innisfree brings itsBeYu brings the Real Fit Lipstick, withCatwalk star eye- 10 exciting shades.brow powder. It is Rich in color, Innis-versatile with three free’s Real Fit Lipstickshades that match lightly coats the lipsalmost all skin with a single touch! Atones. It helps fill in lightweight thin lip-fitthe gaps between formula fills curves ofyour eyebrows the lips with a touchand it can also be as comfortable andused to define and light as cashmere.shape your brows Natural camelliato any shape of oil reduces theyour choice. appearance of flakesFind: More info at on the lips and formshttps://www.beyu. a protective moisturede/en/ barrier.Price: `1800 onwards Find: More info at www. innisfree.com Price: `900 MILLETS BY PRISTINE ORGANICS Pristine Organics brings individual ranges of millets products. The options available are Little Millet, Foxtail Millet, Banyard Millet, Proso Millet and Kodo Millet. Millet is one of the ancient and oldest foods known to mankind. This super crop being reclaimed its importance in the current scenario of global warming and food security. Find: www.pristineorganics.com Price: `100 onwards EXOTIC BLOOMS BY ONE ROZE AIR PURIFIERS BY One Roze is India’s first luxury floral brand known for its KAFF high quality. It brings unique floral arrangements in Parisian KAFF, a premium hatboxes and luxury hampers with original artworks. The kitchen and home brand takes pride in carrying exotic blooms that are grown appliances brand, using advanced technologies across India, Holland, Kenya, brings a range of and Ecuador. air purifiers. It is the Find: Shop online at oneroze.com/ perfect blend with Price: On request latest technologyxxx and features to suit Indian conditions. Air purifiers have become round the year necessity, considering the alarming rise in air pollution, leading to harmful diseases. Find: More info at kaff.in Price: `4990 onwards 17

BRUNE FORMAL FOOTWEAR WELLNESS PROGRAM BY SHANGRI-LA Brune introduces a splendid range of formal footwear for men. HOTEL The assemblage features a wide variety of shoes ranging from lace Achieve your wellness resolutions with a simple ups, oxfords to double monk straps. Each pair from the collection and natural approach to healthy living this year. is reminiscent of fine craftsmanship that exudes sophistication Shangri-La Hotel brings a first of its kind wellness merged with confidence. consultation program. This has been done in col- Find: Shop online at voganow.com laboration with organic living experts from Weefa Price: `5999 onwards Mantra. It will teach guests how to naturally manage plaguing health conditions. Find: For more info, contact [email protected] Price: `15,000 AFTERHOURS BY CLASSIC COF- FEES Classic Coffees brings coffee blend – Afterhours. Calm as a still night, dark as the clear evening sky, is what best describes the Night Blend. Created after months of research, this single origin coffee with hints of spice and citrus flavours helps unwind while calming the mind and body. Find: More info at facebook.com/classic- coffees Price: `300 onwards INDIAN ETHNIC WEAR ALMOND MILK BY COLLECTION BY NEERU’S RAW PRESSERY Neeru’s is a treasure house Raw Pressery’s of Fashion, for the latest brings a range and the best Indian Ethnic of cold-pressed Wear collections. The new almond milk. Unlike launches are rich in color, fine dairy, almond milk in textures, pure in fabric and comes from farms enhance the femininity. The that grow almonds intricate designs speak vol- and is 100% lactose umes about the tremendous free and vegan. designing effort, flawless The almonds are aesthetics and superb deft sourced direct- craftsmanship. Reaching ly from farms, out to a wide age group of cold-pressed men and women, the brand without adding any showcases exquisite bridal preservatives, sugar, finery, formals, office outfits, chemicals or colour. daily cottons and much It’s available in three more. Neeru’s has carved a delicious flavours - distinct niche for itself in the Cacao, Coffee and city amidst growing fashion Turmeric. market. Find: Shop online at Find: Shop online at neerus.com www.rawpressery.com Price: On request Price: `10018 xxx

CUSHIONS BY EAST LIFESTYLES SAMSUNG WIND-FREE™ ROOM AIR CONDITIONEREast Furniture by East Lifestyles brings out its latest collections Samsung India brings the world’s first Wind-Free™in cushion covers. Trending this season are the Cotton satin Room Air Conditioner & Systems Air Conditionerfabric material and bright pop up colors. Following the trend of to India. The new air conditioners have integrated“wabi-sabi” customers are now looking for color and perfectly Samsung’s exclusive Wind-Free™ Cooling technologycrafted designs in their furniture. They also want to compliment into its design. This provides customers with a coolerit with bold solid colors. indoor climate and optimal energy efficiency withoutFind: More info at east-india.co.in/ the discomfort of direct cold airflow.Price: On request Find: samsung.com/in/ Price: On request SPARTAN AND HUNTSMAN WOOD KNIFE BY VICTORINOX Victorinox brings the Spartan and Huntsman Wood Knife. The product has functionality packed between exquisitely crafted wooden scales. The scales are made of durable and elegant walnut while each piece is unique due to the natural grain. The knives are lightweight, pocket-sized toolboxes that are always at hand. Find: More info at victorinox.com Price: On requestSIDDARTHA TYTLER’S DINOSHAKE NUTRITIONAL CHILDREN’S DRINKPRET’18 COLLECTION MIXSiddartha Tytler’s Pret’18 Herbalife Nutrition brings the Dinoshake Nutritionalcollection “Fierce Re- Children’s Drink Mix in strawberry flavor. Dinoshakeloaded” draw inspiration Nutritional Children’s Drink Mix is packed with thefrom the Japanese building blocks of a balanced diet. Nutrients like pro-rockstar warriors. Keep- tein, vitamins and minerals help support children’s dailying the core aesthetics needs during the years of growth and development.and the vibe constant, Find: More info at Herbalife.comSiddartha’s couture line Price: On requestmakes way for an edgy,experimental and sports-luxe collection. Pret’18is also the designer’sventure into Athleisurefashion. The collection isan amalgamation of thenew world and the oldworld charm.Find: More info at pernias-popupshop.com/designers/siddhartha-tytlerPrice: On requestxxx 19

MON TRÉSOR BY THE LIBRARIAN CHARCOAL BAMBOO CATEYE SUN-FENDI GLASSESFENDI presents The Librarian charcoal bamboo cateye sunglasses will appeal toMon Trésor, the new the geek in you. The cateye wooden sunglasses are definitelymini bucket bag of not for the faint-hearted. They are big, bold and oh so retro!the Roman Maison. Handcrafted from bamboo in the natural brown colour theseIt is a must-have sunglasses will keep you looking trendy and smart. The polar-item for the upcom- ised lens reduces glare and protects the eyesing Spring Summer. Find: www.woodgeekstore.comIts small and cute Price: `2999size is ready to hostthe women’s essen-tials. The Mon Trésoris ideal as a coolevening bag but alsodoubles up perfectlyfor the day.Find: More info atfendi.comPrice: On requestDECCAN GOLD ORGANIC COF-FEE BY PRISTINE ORGANICSPristine Organics brings DeccanGold Organic Coffee. Pristine’sDeccan Gold Filter Coffee iscarefully blended and roasted usingthe finest quality coffee beans. Thebeans of this slow processed, rareorganic artisan coffee come all theway from the mountain peaks ofMalnad and give out a distinct yetrich aroma.Find: Shop online at pristineorganics.comPrice: `180 TRADITIONAL PICKLED MASALAS BY SOMEY’S KITCHEN Somey’s Kitchen brings tra- ditional home-made pickled masalas. The masalas are a blend of taste, tang and aroma. The appetizing range of Prawn and Fish Pickled Masalas are the first of its kind and all set to satiate the Indian palate with its unique flavours. Inspired by the essence of Kerala, the range was made by Somey Samuel. Find: More info at someyskitch- en.com/ Price: `240 onwards20 xxx



TRENDING NOW From popular fashion labels to the best selling makeup… Check out this carefully curated list of what’s currently trending. 1 DOG FOOD BY NESTLE PURINA PETCARE Nestle Purina PetCare brings Purina Supercoat with Smartblend, premium dog food range in India. The Supercoat range of complete and balanced food offers a whole- some combination of high-quality natural in- gredients. The products are free from added artificial colours, flavours or preservatives. There is an increasing awareness about pet nutrition, largely driven by digitization. Source: fnbnews 2 POWERSQUARE WIRELESS CHARGER Bengaluru-based, wireless charging company PowerSquare has launched an in-car wireless charging solution. It is also working on bringing a revamped version of its wireless charging mat for multiple devices and a wireless charging power bank. PowerSquare has had a Qi wireless charger in the market for some time now and it’s available online for around `5,000. Find: gadgets.ndtv2xx2x

3 MUSTARD SAUCE VARIANTS BY VEEBA Veeba, one of India’s leading sauce, dip and dressing companies, has launched a range of mustard sauces. These are available in three variants - honey mustard dressing, American mustard and English mustard. The sauces work well as dips with fries and other small bites. They also make delicious dressing for salads and bring out the natural flavor of the ingredients used in the salad. Source: fnbnews Find: More info at veeba.in 4PROCUS VR HEADSETSSince Oculus being taken over by Facebookin the year 2012, the virtual realitytechnology has been trending. In the Indianmarket Procus is becoming the best invirtual reality headset. A buyer’s decision toget a Procus VR headset offers completevalue for money. You can easily get a headsetbetween the price ranges of `2300 to `2400for the basic model.Source: digifloor x2x3x

TRENDING NOW 5 SKECHERS STORE IN AMBIENCE MALL, GURUGRAM Skechers, an American performance and lifestyle footwear brand is growing rapidly. It has reached the 90th store mark within a short span of time. This store at Ambience mall on the first floor is company-oriented and company-owned. The design of the store is inspired from a warehouse theme. Source: brandlaunches Find: Ambience Mall, Udyog Vihar III, Sector 20, Gurugram, Delhi 122008 6 M&M’S IN INDIA Mars International India Pvt Ltd declared the brand launch of M&M’s in India and said the product launch will take place over 100 different nations. M&M’s will at first be accessible in chocolate and nut variations, and evaluated at `150 for every 100-gram packet and `80 for a 45-gram packet. Source: brandlaunches2xx4x

7 KHADI BY RAYMOND Raymond brings ‘Khadi by Raymond’ – a formal introduction of Khadi in its designs. Raymond tries to utilize its image an incentive to offer Khadi in a scope of texture mixes. The Khadi and Village Industries Commission (KVIC) had received its biggest ever arrange worth `2 crore from Raymond for the supply of meters of the garment. Find: More info at raymond.in 8BENGAL PROMOTES BALUCHARIWest Bengal government plans to promotethe Baluchari silk. Dedicated ‘Baluchari’,the architect mark is being coached andoutlined by Abhiskek Dutta. He guaranteesto resuscitate the specialty of makingBaluchari silk from areas of Bankura andPurulia. Other than saris, this upcomingbrand in India will likewise dispatch shoes,sacks, wallets, belts and outfitting allutilizing silk.Source: brandlaunches.in x2x5x

TRENDING NOW 9 THE RACERBACK TEE BY ATHLOS Athlos brings The Racerback Tee crafted from soft bamboo fabric. Featuring an armhole design that provides enough freedom while main- taining the right coverage, this tank inspires subtle confidence. Incredibly cosy and breathable, the bamboo fabric adds a cool touch to your workout wardrobe. Find: Shop online at goathlos.com 10 NATURAL JUICES BY BAIDYANATH Baidyanath Ayurved, the 100-year-old producer of Ayurvedic products, has introduced a range of four natural juices - amla, aloe vera, karela and jamun and giloy. This is in a bid to keep up with the increasing shift towards natural, organic and Ayurvedic products. Source: fnbnewsx2x6x

11 ID’S SQUEEZE & FRY VADA BATTER iD Fresh has now simplified the process of vada making with the launch of squeeze and fry batter in a patented packaging design that shapes the snack. The product is slated to be launched in Bengaluru by the end of the month. The company stated that vada-making was no longer a mere art, but a science. Source: fnbnews 12HONOR 7X LIMITED EDITIONHuawei sub-brand Honor’s budgetsmartphone, Honor 7X, has received a newlimited edition Red colour variant in India.The new colour variant was announced bythe phone maker last month. 20,000 unitsof the phone are slated to ship across allmarkets in which it will be released.Source: gadgets.ndtv.com x2x7x

TRENDING NOW 13 MONKEYBOX FOOD SUBSCRIPTION FOR KIDS MonkeyBox is a food subscription startup which aims at providing nutritious meal to school kids. For founders and long-time friends Sanjay Rao and Sandeep Kannambadi, the idea for MonkeyBox emerged from their own struggles to provide healthy and tasty food for their school-going kids. Today, MonkeyBox has 165 employees and three kitchens, where hotel-trained chefs prepare meals for students aged between one and 18. Source: qz.com Find: monkeybox.in 14 ROOH MOCHA AND ROOHAFZA BAD- AM MILK BY BARISTA RoohAfza and Barista Coffee Company bring two new hot beverages - Rooh Mocha and RoohAfza Badam Milk. The coffee fusion drink Rooh Mocha blends espresso made from 100 per cent Arabica beans and RoohAfza with milk. RoohAfza Badam Milk is a fusion of RoohAfza with milk and almonds. They will be available at 100 Barista outlets with a focus on RoohAfza affinity markets. Source: fnbnewsx2x8x

15 TEAVANA RANGE BY STARBUCKS Starbucks brings the Teavana range comprising 18 new tea offerings. These include Starbucks Teavana Hathikuli Tea and Starbucks Teavana Frozen Teas. Starbucks Teavana Hathikuli Tea has been sourced from the Hathikuli tea estate, an integrated organic farm located next to the Kaziranga National Park, the biological reserve in Assam. A full-leaf Assam black tea, it is the first organic tea at Starbucks in India. Source: fnbnews 16FRUIT CHEWS BY EVEREADYDry cell battery maker Eveready (EIIL)has entered the `9,000-crore-plusconfectionery market with its brandJollies. In the first phase, the product willbe launched in the fruit chew segment.This segment is estimated to be worthabout `400 crore and is growing at arapid pace.Source: fnbnews x2x9x

TRENDING NOW 17 EASYPILLOW BY EASYNECK Easyneck brings EasyPillow, a product that relaxes the muscles in the neck, shoulder and back for the over the duration of the sleep. That is seven to eight hours of relaxation to the strained and stiffened muscles. The pillow reduces stress/strain on neck and shoulder and supports side lying and supine lying. Source: easyneck.in 18 SAROVAR’S HOMETEL Sarovar Hotels has declared the brand launch of its latest value segment, Hometel, by signing with a hotel in Nairobi. The hotel, Tetezi Hometel in Nairobi, will mark Sarovar Hotel’s fourth tie-up in Kenya’s capital. This comes after a tie up with The Heron Portico, The Zehneria Portico and The Lazizi Premiere. Source: brandlaunches.inx3x0x

19 MEALS BY HAPPY RATIO Happy Ratio is the most complete meal on earth. It is convenient and healthy at the same time. It fits into your lifestyle based on your needs. Trying to lose weight? Happy Ratio will keep you satiated before your impulsive binge takes over. Too busy to eat? Happy Ratio will fit into your pocket so that your body functions at its peak all day long. Source: happyratio.com 20HEADPHONES BY 1MORE1MORE is a premiere consumer electronicsaudio company headquartered in SanDiego, California. The brand’s mission is todeliver superior quality headphones atsurprisingly affordable prices. This isdisrupting an industry where price hikingand design shortcuts are the norm. 1MOREuses the latest patented designs andmaterials to enhance sound, comfort, andesthetic appeal.Source: india.1more x3x1x

TRENDING NOW 21 TRUSTBIN COMPOST BIN BY TRUSTBAS- KET A major problem faced by communities throughout the country is the treatment, disposal, and recycling of solid wastes. To avoid disposal of food waste, TrustBasket brings the TrustBin a compost bin. The company also sells BOKASHI COMPOST MAKER which is used around the world to manage food-waste through an anaerobic fermentation system. Source: amazon.in Find: trustbasket.com 22 READY-TO-DRINK SHAKE BY ZAGO Zago brings a healthy, delicious ready-to-drink shake which comes with the goodness of Australian oats, proteins and vitamins. Oats not only keep you fuller for longer but is also a great way to stay in shape. Choose between the flavours Mango, Almond and Chocolate. The drink is also gluten free and comes with no added preservatives. Source: Amazon Launchpad Find: zagolife.comx3x2x

23 OAKTER SMART TECHNOLOGY Oakter is a company known for its unmatched expertise in manufacturing, electronics design, user experience and software development. It manufactures a diverse range of home automation products. The products can be connected to the Oakter smarthome hub and scheduled to remotely turn your devices ON and OFF. The brand is focused towards delivering the best quality products at the right price Source: nextbrandz Find: oakter.com 24REDMI NOTE 5 AND REDMI NOTE 5 PRORedmi Note 5 and Redmi Note 5 Pro are allset to go on sale in India for the first time.The new Redmi Note models will beavailable via Flipkart and Mi.com. It willalso be available via Mi Home stores acrossthe country, likely in limited quantities.Fans will have to wait a few weeks for thehandsets to go on sale.Source: gadgets.ndtv x3x3x

TRENDING NOW 25 AYURVEDA WATER BY VEEN Veen, the premium Finnish water brand brings Ayurveda Water. The product is inspired by the 5,000-year-old Indian science of life, in a 330ml bottle. The brand combines plant, herbal, botanical and fruit extracts with natural spring water from the Himalayas. It is available in four blends - Amla and Tulsi, Saffron, Ginger and Honey and Blackcurrant, Apple and Mint. Source: fnbnews 26 HAPPY TUMMYS Happy Tummys brings a range of healthy snacks. The Apple Cranberry snack bars come with a delightful burst of flavor and texture right from the first bite. A healthy balance of apples, oats, almonds and cranberries, lends it a sweet and tangy flavor that is surely loved by kids and adults alike. Find: happytummys.comx3x4x

27 QIDDO SPORTSWEAR FOR KIDS Sports is fun for kids QiDDO believes the same should be the case with their sportswear. The designs and bright colors have been used in various fun design themes. Kids are sure to feel good and energetic when wearing their QiDDO sportswear. Every design is aimed at bringing out the happy mood in your kid. Find: qiddosports.comARABICA COFFEE BY TOTAL ORGANIACS 28Total Organiacs, an Organic Food andLifestyle brand based out of Bangalore,Indiabrings you Arabica Coffee, a trendingbeverage cultivated organically in the Coffeebelt of Karnataka in Misty Coorg. Native toEthiopia, Arabica Coffee is one of the mostpopular and trending variant among theother coffees. Being hand processed andfarm roasted, it retains a great naturalflavour and is famous for its mild and sweettaste.Find: engrave.in x3x5x

WBN LOVES skincare that Established in the year 2016, Nature’s Craft have expanded from selling hair oil to making smells delicious natural soaps, bath salts and bath bombs in fun flavours like Fizzy Rose and Cool Blue. NaturesCraft brings cruelty- Faiz and his wife Dr Reshma Chouthai, an free and natural soaps and bath ayurvedic doctor by profession researched for bombs. Anupama Shivacharya over two years to create their own brand of unique skincare products free of chemicals. gives them a try The Clientele Natures Craft caters to both men and women with a wide range of bath and body products which are a combination of natural ingredients like premium oils, herbs, butters and essential oils. The USP NaturesCraft products smell good enough to eat and are easy on the skin, cruelty-free and better for the environment. The products are handmade and hand packed with utmost care.36

The Journey properties, improves complexion, skin and keeps it moisturised. A treat wrinkles and acne. Since I have friend with dry skin immediately “We have received a wonderful acne prone skin, I tried it out and it noticed a difference after one usage. response through word of mouth and left my skin feeling soft and testimonials from happy customers moisturised. The fragrance of Handmade Charcoal Soap for our hair oil. This encouraged us to lavender also helped soothe and Activated charcoal soap is known to expand with new range of products calm after a long day. be highly beneficial in the treatment like Handmade Natural Soaps, of acne, removal of toxins and also Glycerin Soaps, Handmade Body Handmade Natural Madder Root removal of skin impurities thus Lotion, Bath Bomb, Bath Salt, Lip Madder Root is known to restore skin helping in the treatment of acne. Balm, Lip Scrub, Lotion Bars, Body moisture, rejuvenate skin cells, boost Butters, etc. It’s been a wonderful skin tone and diminish wrinkles. The Handmade Coffee Lip Scrub – Since journey and a dream come true,” soap had tiny granules in it which I’m a lipstick junkie, this delicious share Faiz. made it an excellent scrub too. coffee scrub came as a boon to me. One use and the product helped The Hot Sells Handmade Natural Rose Soap scrub dead skin away and left my lips Rose essential oil revitalizes the skin, soft and supple. Handmade natural soaps, Glycerin improves skin texture and keeps it Soap, Body Lotion, Body Butters, youthful. The lovely fragrance made GOOD TO KNOW Bath Bomb, Lip Scrub and Lotion for a pampering bath. Bars. Where to Shop: facebook. HandmadeNatural Cream Soap com/NaturesCraft The Experience ‘Malai’ or milk cream is hydrating and Price: `100 to `700 ideal for dry skin. It nourishes the Handmade Natural Lavender Soap 37 The lavender essential oil is known for its wonderful skin healingxxx

WBN LOVES Sartorial secrets for SS’18 Liva brings four trending looks in pastels for SS’18.38

Spring/Summer shows come around, a new pastel palette takes over and this year is no different. It is time to get acquainted with fashion trends that will make a mark in 2018. Pop Graffiti Bright colours showcase the teen rebellious and creative attitude that breaks rules. Mix and mis-match that create gender fluid, ageless and borderless designs. It also talks about modern outlook which shouts of individual existence and personal style statements. Hybrid Paradise The collection explores an imaginative hybrid nature of the future that creates feelings of euphoria and psychedelia. Liva seeks out and celebrates the more sensual side of the world with the Hybrid Paradise. Abstracted nature is reflected in newer form. Unusual foliage, strange exotic florals, bright hues and bold patterns form the inspiration of this collection. Global Kaleidoscope In an era of borders, art will be borderless. Art and travel will create stronger ties and drive greater connectivity across the globe. The collection derives fresh perspectives of traditional cultures and materials, combining patterns and designs to tell new stories inspiring multicultural design ethos. Nostalgic Future The pieces here are about remembering the past in order to imagine the future. This theme focuses on the importance of basics but with a more luxurious approach. In this trend, basics no longer mean ordinary. The past is powerful and it is time to explore innovation in forgotten ideas. About LIVA Liva is a brand from Grasim Industries Ltd, a subsidiary of Aditya Birla Group, it stands for the high quality fabrics made from Birla Cellulose a global leader in Viscose Staple fibre. Unlike other fabrics, that are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. The new-age naturally sourced fibre made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, 100% natural, and eco-friendly.xxx 39

WBN LOVES Arouse Rousing Designs is an Your Senses experiential lighting company that enables personalized experiences inside your space with its smart lighting solutions40

The word rousing means inspiring, uplifting,which fits thebrand’s underlying philosophy i.e. to understand andpropagate relationships. The founder, Nav Krishna states,“There is something extremely powerful about taking careof the small things that make up a whole.”Brand BeginningsRousingDesigns – founded by Prashant Menon and NavKrishna started off as a product design studio thateventually transfigured to an experiential lighting IOTcompany. When asked about how Rousing Designs cameto be - Nav Krishna answers, “I realized that the process ofproblem solving and being able to create, gave me themost satisfaction. A thought followed by action.” A chanceencounter with a lighting art installation sparked thethought of interactivity and the value it could potentiallycreate.ClienteleRousing currently solves experiential lighting challengesin the hospitality industry through smart lighting. Thesechallenges revolve around deployment, monitoring andcontrol of dynamic lighting themes in a space. The USP productivity of upto 20% of the workforce enabled with human centric lighting (HCL). Since the lighting does not require structural changes, Rousing enables operational ease for the ground staff as Future Trends there is a central control of all the lighting assets. There is no limitation on grouping of lights due to physical wiring The current trend allows control of lights over a network. and no more hassles of dimmers and their compatibility In the future, a space will recognize the user whose digital issues. Additionally, the lighting is capable of infinite footprint will create an ambience in accordance with their number of themes at the touch of a button and the preference. Rousing also aims to be a strong player in the scheduling of lighting systems pushes for scene lighting intelligence area which will only continue to grow automation. as the software layer of interaction continues to evolve. Recent scientific breakthroughs in Light Fidelity (LIFI) There is also the ease of monitoring for the management also serve as a guide about the evolution of the LED with the generation of a lighting usage report that forms a technology where lighting can serve as a data carrier and component of HLP reports (Heating, Lighting, Power) and solve the problem of increasingly saturating data asset status, on a central dashboard. This information is spectrums. extremely beneficial for predictive maintenance and provides space usage analytics derived from lighting Experiential lighting control has set a benchmark for utilization. technology as it has incorporated aesthetic and psychological components and can be used everywhere, The Human side of Lighting from workplace to one’s home to perk up the environment. Rousing experiential lighting for workspaces and Human beings respond to light as a stimulus. This residences will be coming soon. response to varying warmth of the sunlight as the day progresses has evolved from our time on this planet. Early GOOD TO KNOW forms of artificial lighting like incandescent and CFLs haven’t accorded much interactivity or dynamism, but Find: www.rousingdesigns.com recent advancements in LED lighting technology have paved the way to explore several unique solutions in the Contact: [email protected] lighting industry.Besides the general excitement among the users due to the dynamic control through a 41 smartphone, studies have also shown growth inxxx

WBN LOVES Lingerie for Fuller Women Ultimo brings exclusive, comfortable and stylish lingerie for the fuller figure women42

A decade after capturing India’s lingerie market with amanté, GOOD TO KNOW MAS Brands India has introduced ULTIMO – a celebrated lingerie brand from UK, known for its comfort, quality, and style, Where to shop: www.ultimolingerie.in specially aimed at the full figured women. Price: `1095 onwards Brand Beginnings 43 A British brand, Ultimo was founded in 1996 by Michelle Mone, OBE, who is a Scottish entrepreneur, global speaker, designer, innovator, and parliamentarian. With her then husband Michael, Mone founded MJM International Ltd in November 1996. After three years of research, design and development, the company patented the Ultimo bra. Ultimo was launched in India in December 2017, by MAS Brands India Pvt Ltd. With over 25 years of expertise in the lingerie and intimate wear segment, MAS is one of the leading manufacturers of premium intimate wear in the world. After establishing MAS brands as the market leader with amante, the company launched Ultimo, to expand its offering and to tap into the fuller figure segment. Gathering insights from the market research and consumer problems, the customised range has been built across four pillars of comfort categorized as - Smoothing, Support, Comfort, and Solution. The brand caters to sizes starting from 34C going up to 42DD, across all the lingerie needs with side slings, minimisers, special fabrics and elastic with cushion straps that have inbuilt cushioning in the hook and eye area. The features of the products include wider straps with a cushioning effect and supportive wings that provide comfort to minimize pinched skin, amongst many others. Clientele Ultimo offers lingerie that is designed exclusively for the full figure woman, looking for lingerie solutions that provide comfort, style, and support. It is for the women to embrace their curves without any compromise, and feel confident. The Journey Ultimo is a product of intense research and study of the South Asian lingerie market. With over a year of efforts into studying the market, and multiple customer fit sessions across leading cities and over 1000 women, the brand was able to perfect a product that was ideal for the Indian woman. The response has been extremely encouraging and the brand is getting faster dealer and consumer acceptance, thus chalking out growth faster than estimated. The Hot Sells Each style in the range caters to unique problems that full figure women face, the most popular being the strapless and smooth t-shirt bra. The fashion styles and colors which are not available in the market from other brands are getting immediate acceptance from the segment and creating additional advantage for the brand.xxx

WBN LOVESArtisanal...bean to cup Classic brings gourmet artisanal blends of coffee to the market. Anupama Shivacharya takes a sip44

Bringing the exquisite flavours of coffee to the kitchen is an art The Experience that Classic has excelled for over 150 years now. Their artisanal coffees comprise the finest beans, hand-picked and manually I got to try the Classic AFTERHOURS processed at Classic’s heritage estates, before they are roasted, blend, a mellow cup of a bright and packed and dispatched to the neighbourhood delicatessen. flavorful brew that combines notes of hints With a heritage and expertise in growing coffee that spans five of spice and pleasant citrus to create a generations, the brand offers a wide range of coffees with a smooth body. It was a wonderful treat, post delightfully unique personality and taste profile. These 100% dinner and desserts, a luxury that I can pure coffees come with zero additives, such as chicory – to definitely get used to. provide you with an unblemished coffee experience. GOOD TO KNOW “The Classic brand of fine gourmet coffees is just over 7 years old. However, given that I am a 5th generation coffee Where to shop: www.classiccoffees.in agriculturist, coffee has been my family’s business and passion Cost: `300 onwards for over 150 years now,” mentions Tapaswini Purnesh, Director Marketing & Promotions, Classic Coffees. 45 Brand Beginnings When asked about how it all started, Tapaswini shares, “Our ancestral estate (Kalledevarapura estate) was owned and developed by my great, great grandfather in the late 19th century. It has since then been passed on to every generation, with further improvisations to cultivation and to the coffee market as a whole. From planting the first seeds on our land, being micro financers to farmers, to being the pioneers in export of specialty coffee from India, we are now amongst the first to enter the Indian gourmet coffee market.” The Clientele The brand caters to all coffee lovers, people interested in coffee and people who are curious to try specialty coffees. The USP The brand’s in-depth understanding of coffee and the conversion of coffee into great customer offerings is what makes it unique. “Our specialty is that, due to our speciality coffee/ cultivation norms, we provide consistency of flavor and product with every pack in the market,” Tapaswini explains. The Journey Initially, the brand launched the Classic Pride and Classic Mountain, which started off as small batches of specialty coffees. The products were targeted mainly at coffee connoisseurs and those who understood coffee in-depth and appreciated its finer nuances. In 2016, the brand created a whole new premium range, which came with four blends – Blaze for morning, Matinee for afternoons, Sundowner for evenings and Afterhours for night as a wind-down blend. Hot Sells The top sells are Classic Mountain, Classic Pride and Classic Blaze, however, the Filter Coffee remains the bestseller.xxx

WBN LOVES A meal lover’s The Smoke Co brings paradise charcuterie style meats which are cured and smoked. Anupama Shivacharya steps in for a taste46

A contemporary smoke house, The Smoke Co is an Corn Muffin – Southern American cornmeal and egginteresting amalgamation of the delicate age old European savoury muffin served with honey and butter. Thepractices of curing and aging, and the Southern American mildly sweet muffin teamed with the rich honey buttertechniques of smoking. With a worldwide movement in the made it dish worth going back for. For desserts, weculinary world of going back to the roots, slow cooking seems chose the Flan with Burnt Caramel – condensed milk,to be the next wave. eggs and vanilla with orange brandy sauce and honey comb. The tangy citrus along with the burnt caramelFirst Impressions made for a lovely balance of flavours. We also tried the Flourless Chocolate Cake – decadent dark chocolateWe chose to dine at the place on a lazy Sunday afternoon and cake with milk chocolate mousse and chocolate popwere greeted by the sight of high ceiling, rustic décor done up rock soil. Ideal for the sweet-toothed, the pop rock soilin brown and warm ambience as we entered. Located in the added a fun element to the classic.heart of Koramangala, it is the newest venture of GautamKrishnankutty and Padmakumar Pillai.What We AteFirst up was the amuse bouche which came with creamybeetroot borani - an Iranian dip with the chef’s version ofsmoked beetroot, cumin, garlic and Greek yogurt, toppedwith sesame seeds and peanut. It was served with crispy chillilavash cracker which added a wonderful textural contrast. We then proceeded to the Charcuterie Platter which came GOOD TO KNOW with thinly sliced Country Ham, Soppressata – Italian dry salami, Spicy Chorizo and Five Spiced Smoked Mackerel. We Address: The Smoke Co, 501, 6th Cross especially loved the Spicy Chorizo which came with a fruity Road, 6th Block, Koramangala, Bengaluru, note. Karnataka 560047 Contact: 080 46218500 Next up was the Smoked Bone Marrow – smoked and roasted Meals for two costs: `2500 bone marrow with sea salt and olive oil, served with onion marmalade, sour dough soldiers and cornichons. The rich, 47 buttery marrow had us hooked from the first spoonful. We then indulged in the Mac and Cheese – baked macaroni with gruyere cheese. The highlight of the meal however, was thexxx

vol 7 - issue 72 March 15 - April 15, 2018 Subscribe Now!For Private Circulation Email us for details: Liva [email protected] Milk byRaw Pressery Liva brings four trending looks in pastels vol 7 - issue 68 IRU66¶ For Private Circulation Artisanal Coffees by Classic January 15 2018 - Charcuterie by February 15, 2018 The Smoke Co Shop for elegant bags from VEUZA High intensity training www.whatsbrandnew.com shoes PHENOM facebook.com/whatsbrandnew instagram.com/whatsbrandnew BY PUMA twitter.com/whatsbrandnew Pendant lamps by AIZEN ACEROIX Aizen brings quirky, colourful and fun sleepwear and comfort wearSUBSCRIBE NOW!  Issues for `  Issues for `Mr/Mrs ............................................................................................................................................................................................................................................Date of Birth ................................................................................................................................................................................................................................Address ...........................................................................................................................................................................................................................................City .................................................................................................................................................................... Pin ....................................................................State ..................................................................................................................................................................................................................................................Phone ...............................................................................................................................................................................................................................................Email .................................................................................................................................................................................................................................................Enclosed DD/Cheque no ..................................................................................................................... Amount ........................................................Bank ................................................................................................................................................................... Date ...............................................................In favour of DBC Media LLP. Mail your payment to:DBC Media LLP, #9, Railway Parellel Road, Kumar Park East, Bangalore, 560001, 080-22264353/54


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