final projuct

Brand Book 2022

About Us SuperMarket alkaisar is a grocery store that contains everything you need, food, cleaning products, dairy products and more. with acceptable prices. Our Story This project is for a family, a man and his grandson, they started with a small grocery store in the neighborhood, now they have two big supermarkets in town. 3

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Our Values Our Purpose not only to make some money, our store was made to bring all the needs you want with a good quality and prices. a place where the customer feels confy and happy while shopping. 5

Customer satisfaction acceptable prices Quality 4

Table of Contents About Us.. . . . . . . . . . . . . . . . . 2-4 Logo. . . . . . . . . . . . . . . . . . . . . . 6-11 Colors . . . . . . . . . . . . . . . . . . . . 12-13 Typoghrafhy .. . . . . . . . . . . . . 14-15 Printing Materials . . . . . . . . . . . . . . . 16-25 Media. . . . . . . . . . . . . . . . . . . . . . . . . . 26-29 7

LOGO Our symbol is very simple to understand, a basket full of grocery mixed with the name of the store, as you can see also in the back the crawn that belongs to the caesar to give a hint for the name. we picked the name kaisar beacouse of the name of our first grandchild. 6

Logo clear spacer rthe clear space around the logo is the width of the letter r r r 230px 81mm 9

there is parts in the logo that disappeared, the parts we have warm colors like red, thats why i prefer to use the logo on bright backgrounds and not full of details. 8

positive&negative This is how we see Maybe we can use the logo in black the black on letters and white, in much or A4, only in special better colors cases. because there are a lot of details in the basket we can see them accurately. 11

Don't ! Flip the logo outline Delete symbols Change color Use on dark Use on background Background with lots of details 10

Color Palette 13

#A60311 RGB-242,5,48 CMYK- 0,97,75,0 #F20530 RGB-242,5,48 CMYK- 0,97,75,0 #C9D991 RGB-201,217,145 CMYK- 28,3,54,0 #F2A413 RGB- 242,164,19 CMYK- 2,41,94,0 #F26835 RGB- 242,104,53 CMYK- 0,70,80,0 12

Typoghrafhy 15

Ralway AbAbAbAbAbAbAbAbAb ABCDEFGHIJKLMNOPQ R S T U V W X Y Z. 0123456789. Lato AbAbAbAbAbAbAbAbAb ABCDEFGHIJKLMNOPQR S T U V W X Y Z. 0123456789. 14

Printing Materials 17

Business Card It contains all the infomation of the store. phone 16 number, email, and social media

Office Paperworks it contains A4 paper for notes and an envelope. 19

Flyer A5 Flyer A5, an invite for employees 18

Poster A3 A3 poster, with more than 3 photshop edits. 21

Billboard Outdoors billboard, that expresses how much our store likes to give their customer everything they need. also contains our web so you can shop online or find our location to visit us. 20

Rollup Rollup that 23 contains information about sales in our store, by coping the QR code you can visit our web and also we wrote our number and instagram.

Enterance sign Enterance sign so people can know wheres the store and the entery. 22

Products with our Logo's on 25

Paper bags so we protect the environment. Sale tags to but on shelfs so people can know the prices after discounts. Coffee cups to take your coffee for road with you. 24

Media 27

Instagram story 26

Instagram post 29

Banners 28

We are waiting for you to visit! Sham Safadi Student Project