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MECHMUNCH inc. BRAND DESIGN 1 BRAND GUIDELINES

MECHMUNCH inc. BRAND DESIGN 2 DESIGN OVERVIEW Color Palette: FUEL FOR THE MOST COMPLEX OF Typography selections: MACHINES -THE HUMAN BODY. MECHANICAL ENTITY MechMunch is a protein-packed portable package. It is our duty to HUMANITY IS ENHANCED BY FUEL fuel the most wonderful and complex machine in existence, - The human Mankind must treat its vessel with the upmost care— body. Packed with the essentials, for the body cannot be replaced with ease. this snack has the three major food groups merged into a single container, meats, dairy, and of course, dessert! Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 3 LOGO MARK 1 COLOR BLACK INK To show that we are a ethically sourced product and that we do not have extraneous additives like our competitors, a simple letter mark shows what we are without any misinformation or deception. Two capital m’s merge together like parts of a machine to form a mech head. They are connected by a singular circular gear. Mech iconography is used to symbolize the greatest and most intricate machine known to man— The human body. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 4 LOGO Minimal Clear Space SPACING Spacing is measured by the distance of the circular gear within the monogram. This is to fit both print and web measurement units. The minimum clear space is measured by the antenna bit. Recommended Clear Space Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 5 LOGO ALTERNATE COLOR OPTION These color variants are meant to be showcased on a solid black or white background. The colors are bright and energetic to boost spirit and motivate our consumers to reach their highest potential. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 6 LOGO ALTERNATE AND/OR CONDENSED VERSIONS Standard B/W and W/B variations Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 7 COLOR PALETTE GALACTIC GREEN PANTONE 382C PRIMARY BRAND COLOR C:37 M:0 Y:100 K:0 R:168 G:255 B:0 The primary colors of our brand are #A8FF00 contrasting to signify an energetic mood that empowers our consumers. GAMMA GREEN PANTONE 319C Lenouri Roberts| July 2023 C:63 M:0 Y:13 K:0 R:69 G:196 B:219 #45C4DB FREQUENCY FUCHSIA PANTONE 191C C:2 M:100 Y:41 K:0 R:23 G:19 B:99 #E91363 PUMP IT UP! PURPLE PANTONE 266C C:71 M:84 Y:0 K:0 R:109 G:51 B:191 #6E34BF Primary Color Dynamic Black PANTONE 419C C:73 M:67 Y:65 K:78 R:26 G:26 B:26 #1A1A1A

MECHMUNCH inc. BRAND DESIGN 8 LOGO ALTERNATE AND/OR CONDENSED VERSIONS Lockups and color variations. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 9 COLOR PALETTE Black-Led White-Led COLOR RATIOS Green-Led Bluegreen -Led Our company’s primary color is Dynamic Black. As mentioned before, the secondary colors are mainly for accenting the primary color, or are used as a foreground. When mixing two secondary colors the brightest color is used for the logo. Galactic and Gamma Green are the only exception since they are complimentary colors. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 10 TYPOGRAPHY LarabieFont FREQUENCY BLITZ Bold FONT PAIRINGS SYNERGY The type pairings are sans-serif Synergy between body and mind create and mono-spaced which symbolizes a an equilibrium for each and every trustworthy and structured product. individual on Earth. Frequent energy is exerted throughout daily life. Lenouri Roberts| July 2023 You must energize efficiently and effectively. Crucial components make up our essential intake. Input Mono Bold FREQUENCY BLITZ SYNERGY Synergy between body and mind create an equilibrium for each and every individual on Earth. Frequent energy is exerted throughout daily life. You must energize efficiently and effectively. Crucial components make up our essential intake. Input Mono Regular FREQUENCY BLITZ SYNERGY Synergy between body and mind create an equilibrium for each and every individual on Earth. Frequent energy is exerted throughout daily life. You must energize efficiently and effectively. Crucial components make up our essential intake.

MECHMUNCH inc. BRAND DESIGN 11 @MECHMUNCH PACKAGING DIELINE Sleek, slim, and small enough to fit within your bag. Despite its size, the packaging carries a lot of flavor and beneficial nutrients. SynergyBerry APPLEWOOD SMOKED TURKEY BREAST MILD COLBY JACK CHEESE SYNERGY STRAWBERRY MINI BARS Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 12 @MECHMUNCH PACKAGING DIELINE Sleek, slim, and small enough to fit within your bag. Despite its size, the packaging carries a lot of flavor and beneficial nutrients. BrainBerry BLACK FOREST SMOKED HAM MILD SHARP CHEDDAR CHEESE BRAINBERRY MINY BLUEBERRY BARS Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 13 @MECHMUNCH PACKAGING DIELINE Sleek, slim, and small enough to fit within your bag. Despite its size, the packaging carries a lot of flavor and beneficial nutrients. GrittyGrape CHIPOTLE STYLE CHICKEN BREAST HARD ALPINE SWISS CHEESE GRITTY GRAPE MINI BARS Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 14 PACKAGING MOCK-UP Sleek, slim, and small enough to fit within your bag. Despite its size, the packaging carries a lot of flavor and beneficial nutrients. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 15 PACKAGING MOCK-UP Sleek, slim, and small enough to fit within your bag. Despite its size, the packaging carries a lot of flavor and beneficial nutrients. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 16 PACKAGING MOCK-UP Sleek, slim, and small enough to fit within your bag. Despite its size, the packaging carries a lot of flavor and beneficial nutrients. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 17 PROMO ITEM BUTTONS One of the most versatile pieces of merch. It can be pinned on hats, backpacks, lanyards, lunchboxes, and even clothing. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 18 CLOTHING TRENDY AND FREE ADVERTISING Designs are catered to today’s college youth. Even if they wear it just for the aesthetics, they are still a walking billboard. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 19 BILLBOARD BUS STOP WALKWAY BOARD Where the most people can see it, our audience widens to vast places. Lenouri Roberts| July 2023

MECHMUNCH inc. BRAND DESIGN 20 DELIVERY DELIVERY TRUCK CONCEPT The transporter of our goods, with just as much flavor as our products. Lenouri Roberts| July 2023

Lenouri Roberts| September 2022

Lenouri Roberts| September 2022