Vint Branding Book

Classic Cars Garage Brand Book



Contents About Us . . . . . . . . . . 4 Logo . . . . . . . . . . . . . . 7 Colors. . . . . . . . . . . . . 14 Typography . . . . . . . . 16 Products. . . . . . . . . . . 18

About Us 4

Who are we We are experts that provides maintenance services and restoration for muscle cars and vintage vehicles. Our Vision Our guarantee to you is to keep your classic car uniqueness by repair it with only original parts. Our technicians are professional specialists, will take care of your car with dedication and devotion. 5

Our Values • precision • professionalism • excellence • expertise • reliability • quality Our Motto You can’t treat a car like a patient. A car needs love. 6

LOGO 7

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LOGO LOGO Type Vint - beginning of the word vintage. Also Vint in russian is a screw or helix. In the logo you can see the Winkle's engine rotor that represents 50s and 60s classic vehicles. In the background - basic tools that represent the services we provide. The logo type emphasizes the importance and professionalism of our technicians, and also represents the purpose of the brand. To be classic cars experts. Fonts and colors were inspired by vintage graphics and pictures. 9

Logo on different backrounds 10

LOGO Size The Logo mark is Responsive The Logo type sizes in accordance to Logo mark Distance from the logo 11

DOs Use the logo Use the logo type, Use the logo Use the and the logo without the logo mark, without the responsive logo type in correct mark. logo type. mark if needed. proportions. 12

DON'Ts Do not misplace Do not change Do not rotate the Do not put the the logo and the proportions of the logo mark nor the logo on patterned logo type. logo, nor the logo logo type. backround. type. 13

COLORS 14

Rusty orange Vintage blue Antique black Retro beige # CF4F32 # 2C3E4B # 28292B # F2D5BD R : 207 R : 44 R : 41 R : 242 G : 79 G : 62 G : 40 G : 213 B : 50 B : 75 B : 43 B : 189 C : 14 C : 83 C : 74 C:5 M : 79 M : 62 M : 64 M : 19 Y : 83 Y : 47 Y : 57 Y : 27 K :3 K : 48 K : 71 K :0 15

TYPOGRAPHY 16

LOGO Blenda Script Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 LOGO Type Haettenschweiler Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Book Text Nimbus Sans D Ot Bold and Light AaAa BbBb CcCc DdDd EeEe FfFf GgGg HhHh IiIi JjJj KkKk LlLl MmMm NnNn OoOo PpPp QqQq RrRr SsSs TtTt UuUu VvVv WwWw XxXx YyYy ZzZz 0123456789 0123456789 17

PRODUCTS 18

web and social 19

business card stationery 20

A3 poster 21

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Vint - Brand Book Guidelines + 987 654 321 www.vintgarage.com [email protected]