September - October Magazine (Sweis, Inc. Customers ONLY)

sep-oct 2016 Professional Salon & Spa Products Walk with the Sweis Team! SUNDAY, SEPTEMBER 25 IN TORRANCE, CAYour Expert Beauty Resource for Products, Service & Education

Dear Friends, BEFORE + AFT ER Salon professionals everywhere are add-on services looking for opportunities to service their clients in better, more innovative ways. COUTURE COLOR Have you thought about updating your Lightening Service menu of services recently? With new products and techniques—acompanied NATURAL KERATIN by professional training—you can make Smoothing Treatment a meaningful impact in the lives of yourclients and increase revenue. Sweis, Inc. is committed to the growth FLAT TIP PROof your salon business and is equipped to help you make additions Hair Extensionsto your current service offerings. CONTINUUMHere are some suggestions for add-on services that you can quickly Hair Restructuringbegin to implement in your salon: BACKBAR MASKS u n l i gh t s B a l ay a ge – Offer clients a custom highlight Luxury Experienceservice using a hand-painting, balayage technique. A balayage UPDO SERVICEservice takes half the time of a traditional highlighting service,while enabling professionals to charge a higher price for the service.Furthermore, clients receive “couture color,” a custom color servicethat is personalized just for them.Keratin Complex Smoothing – Transform your client’shair texture with the Keratin Complex Natural Keratin SmoothingTreatment, winner of the Behind the Chair's Stylist Choice Awardfor \"Favorite Chemical Smoothing Product/System.\" Keratin canbe used to alter the hair's natural curl pattern, fight frizz, or simplygive the feel and appearance of shiny, healthier hair.B ab e Ha i r Ex t e n s i o n s – Many people immediatelyassociate hair extensions with added length. Did you know that hairextensions can also be used to create fullness, body and volume inthe hair? Give clients greater options and versatility with their hairby incorporating Babe Hair Extensions into your service offerings.D.S. Laboratories Continuum – This revolutionarytreatment can be added to any color processing or color correctionservice. D.S. Laboratories, best known for products that aid inhair regrowth, offers a product called Continuum, which helps torebuild bonds inside the hair shaft and protect hair from damage.No added processing time and no need to bump up the developer.It can also be used as a stand-alone service to boost hair's health,strength, and shine.Moroccanoil Backbar Mask – Provide a luxury maskexperience to revitalize and repair damaged locks. Choose betweenfour different masks to suit your client's specific needs: IntenseHydrating Mask, Weightless Hydrating Mask, Moisture RepairMask, or Smoothing Mask.Ne u m a Up d o S t y l e – For weddings, parties, or proms, asleek updo can be the perfect solution for your client. Offer clientsa service using Neuma styling products: they have anti-staticproperties that provide heat protection with memory hold, whichgives you the ability to refresh, lift, manipulate and finish any style.Customize a service to fit your client's elegant occasion.My hope is that just one of these add-on services could make ahuge impact on your business. Please let us know if we can answerany questions about how these services fit into your salon menu.Sincerely, expand your>>ser v ice menu2 September - October 2016 | 877.633.1717 | www.sweisinc.com

STYLISTEXCLUSIVE Station Must-Haves New Curl Crew 1 x Moroccanoil Treatment (3.4 oz) 6 x Curl Enhancing Shampoo (8.5 oz) 26% 1 x Hydrating Styling Cream (10.2 oz) 6 x Curl Enhancing Conditioner (8.5 oz) 1 x Root Boost (8.5 oz) 4 x Curl Cleansing Conditioner (8.1 oz) SAVINGS 1 x Volumizing Mousse (8.5 oz) 4 x Curl Re-Energizing Spray (5.4 oz) 1 x Hairspray Extra Strong (10 oz) 1 x Curl Enhancing Shampoo* (33.8 oz) 1 x New Carryall Stylist Bag 1 x Curl Enhancing Conditioner* (33.8 oz) 1 x Curl Re-Engergizing Spray* (5.4 oz) Salon Price: $57.50 1 x Group Glorifier Counter Display 1 x Group Glorifier Counter Insert Salon Value: $87.00 | Savings: 34% 1 x Counter Card 25 x Brochures #PRO1631USThe Perfect Blowout Kit Salon Price: $287.001 x Moroccanoil Treatment (6.8 oz) Salon Value: $386.50 | Savings: 26% Stylist Curl Sampler1 x Hydrating Styling Cream (10.2 oz)1 x Smoothing Lotion (10.2 oz) #PRO1630US1 x Root Boost (8.5 oz)1 x Dry Texture Spray (5.4 oz) 16% 1 x Curl Enhancing Conditioner (8.1 oz)1 x Hairspray Strong (10 oz) 1 x Curl Re-Energizing Spray (5.4 oz)1 x MO2000 Hair Dryer SAVINGS 1 x Moroccanoil Beach Bag1 x 1¾” / 45 mm Ceramic Brush1 x New Carryall Stylist Bag Salon Price: $24.50Salon Price: $155.00 Salon Value: $29.00 | MSRP: $49.00Salon Value: $239.00 | Savings: 35% #PRO1633US#PRO1632USBACKBAR Curl Enhancing Shampoo and Conditioner (8.5 oz) Curl-boosting shampoo and conditioner encourage curl formationBLOWOUT while increasing manageability & shine. | $14.00 & $14.5020% OFF Curl Cleansing Conditioner (8.1 oz) Extra gentle tea tree oil formula shampoos with no foam whileOFFER VALID FROM intensely conditioning to maintain integrity of curly hair. | $16.00OCTOBER - DECEMBERStock your backbar before the Curl Re-Energizing Spray (5.4 oz)year's end and enjoy 20% savings Refreshing spray reactivates end-of-day or second-day curls with anon Moroccanoil Treatment, Shampoos, instant surge of moisture. | $13.00Conditioners, and Masks! All productsmarked for professional use only. *Products for professional use only. September - October 2016 | 877.633.1717 | www.sweisinc.com 3

EXCLUSIVE PROMOTIONS Just in time for fall, take advantage of incredible savings on your favorite ColorProof products, plus stock up on our two latest revolutionary formulas!1 2NEW! IRONMASTER™ NEW! CC PRIMEGENIUS™ BUY 3, GET 1 FREE + EASEL CARD! BUY 3, GET 1 FREE + EASEL CARD! FREE SAVE FREE SAVE 25% 25% IronMasterTM CC PrimeGeniusANTI TM SCEOTLTOI NRG&SHP EA T PROTECTING STYL RA Y -AGI NG E EX TEN D I N G PRIMER fwGrihceittlieorendaeadfneydn. Gdfaiendtgesahegate.ir.Lforcokmirhoenawt doarkmiangtoe,place It’s a crime fnoortlotongp-rliamstei!nCg rsetyaltee. the ultimate • •sWcmlioHonoonlveorogiaksrt-istlhaba-nwanlseecdtitistsnhihshvgeaiaaeahltnlletuddhdmpoamrsitrodeiotntitouetitymoncindltrisgizeotetsshnoipfseurhtriaphazonzayltdciopresrs4hoah5avna0ipdfd°teeuf,solstreaimanlaitne foundation • mFoinritmifiiezisnagnbdreinackraegaeses tensile strength while • Nourishes and adds luminous shine •••••SHCptNreoreloerpnouasgrstttieishotshyedeasnesnos,ciassrnettnvryadeilsisnnihebggeblteaphlolerssowhntdisheduealrcdynctdsttuoitampirdcreelohepwteearhcieritleseavnereedvnperleneylislnitngogroemuhtoahisiartuirr’se • PRreodvuidceessufrniscutiropnaassneddpcrooltoercatsndaghaeiantstpbroreteacktaiogne 60195 | 2016 ColorProof Haircare, LLC. All Rights Reserved. 60194 | 2016 ColorProof Haircare, LLC. All Rights Reserved. @ colorproof ha i r C#@OCLcPOoClRCoPPrRrpiOmr oOeoGF fe. hCnaiOui r #CPIronMast er s COLORPROOF.COM Water spreads easily and is absorbed into hair WMatIeCirnRrieOtsmHEhaAMeiInaRUsltLTahSsRyIEaOhAydNdTrorTEopEDplCehWtHoabINnTicdOHskLteOaetGepsYhair HIRAOIRNWMIATHSTHEORU™T HAIIRROTNREMAATSETDERW™ITH M MICROEMHUALIRSIOWNITTHEOCUHTNOLOGYPURCHASE PURCHASE3 IronMaster™ Color & Heat Protecting Setting Spray 6.7 oz. 3 CC PrimeGenius™ Anti-Aging Style Extending Primer 6.7 oz.RECEIVE FREE RECEIVE FREE1 IronMaster™ Color & Heat Protecting Setting Spray 6.7 oz. 1 CC PrimeGenius™ Anti-Aging Style Extending Primer 6.7 oz.Plus 1 Easel Card for Merchandising Plus 1 Easel Card for MerchandisingSalon Price $48.00 Salon Value $64.00 #50P0816-1 Salon Price $48.00 Salon Value $64.00 #40P0816-13 BUY 2 SHAMPOOS, GET 1 CONDITION FREE! S3A3V%E PURCHASE PURCHASE 2 SuperRich® Moisture Shampoo 10.1 oz. 2 SuperPlump® Volumizing Shampoo 10.1 oz. RECEIVE FREE RECEIVE FREE 1 SuperRich® Moisture Condition 8.5 oz. 1 SuperPlump® Volumizing Condition 8.5 oz. Salon Price $34.00 Salon Value $51.00 Salon Price $34.00 Salon Value $51.00 #10P0816-3 #20P0816-3 PURCHASE PURCHASE 2 CrazySmooth® Anti-Frizz Shampoo 10.1 oz. 2 TruCurl® Curl Perfecting Shampoo 10.1 oz. RECEIVE FREE RECEIVE FREE 1 CrazySmooth® Anti-Frizz Condition 8.5 oz. 1 TruCurl® Curl Perfecting Condition 8.5 oz. Salon Price $39.00 Salon Value $58.50 Salon Price $39.00 Salon Value $58.50 #30P0816-1 #70P0816-1 PURCHASE PURCHASE 2 SignatureBlonde™ Violet Shampoo 10.1 oz. 2 Baobab Heal & Repair® Shampoo 8.5 oz. RECEIVE FREE 1 SignatureBlonde™ Violet Condition 8.5 oz. RECEIVE FREE Salon Price $44.00 Salon Value $66.00 1 Baobab Heal & Repair® Condition 8.5 oz. Salon Price $50.00 Salon Value $75.00 #65P0816-1 #75P0816-14 September - October 2016 | 877.633.1717 | www.sweisinc.com

EXCLUSIVE PROMOTIONS4 FALL BACK BAR SAVINGS! – 24% OFF, WITH FREE PUMP! CHOOSE FROM SuperRich® Moisture Shampoo 64 oz. #10P0816-1 SuperRich® Moisture Condition 64 oz. #10P0816-2 SuperPlump® Volumizing Shampoo 64 oz. #20P0816-1 SuperPlump® Volumizing Condition 64 oz. #20P0816-2 CrazySmooth® Anti-Frizz Shampoo 64 oz. #30P0816-2 CrazySmooth® Anti-Frizz Condition 64 oz. #30P0816-3 ClearItUp® Detox Shampoo 64 oz. #40P0816-3 Salon Price $45.60 Salon Value $60.005 PLUSHLOCKS & HEATPROOF SAVINGS! – BUY TWO, GET ONE FREE! FREE FREE Purchase: Purchase: 2 PlushLocks® Leave-In Smooth 6.7 oz. 2 HeatProof® Anti-Frizz Blow Dry Crème 6.7 oz. Receive: Receive: 1 PlushLocks® Leave-In Smooth 6.7 oz. 1 HeatProof® Anti-Frizz Blow Dry Crème 6.7 oz. Salon Price $30.00 Salon Value $45.00 Salon Price $32.00 Salon Value $48.00 #30P0816-4 #50P0816-26 STYLE SAVINGS! – BUY TWO, GET ONE FREE + 3 MINI POWERSCULPT! FREE Purchase: FREE 2 ControlCraze® Styling Crème 5.1 oz. Receive: 1 ControlCraze® Styling Crème 5.1 oz. 3 PowerSculpt® Hard Hold Gel 1 oz. Salon Price $27.00 Salon Value $54.90 #50P0816-4 FREE Purchase: FREE 2 CraftingPomade™ Texture + Hold + Shine 1.7 oz. Receive: 1 CraftingPomade™ Texture + Hold + Shine 1.7 oz. 3 PowerSculpt® Hard Hold Gel 1 oz. Salon Price $25.00 Salon Value $51.90 #50P0816-5 Purchase: 2 RuleBreaker® Firm Flexible Wax 1.7 oz. Receive: 1 RuleBreaker® Firm Flexible Wax 1.7 oz. 3 PowerSculpt® Hard Hold Gel 1 oz. Salon Price $25.00 Salon Value $51.90 #50P0816-6 September - October 2016 | 877.633.1717 | www.sweisinc.com 5

nbbniiooggggtteeeeaarrsshhiinnaaigigrr..tthhaatt llaassttss.. Get instant, long-lasting volume & texture with our newest Gpaetteinnts-tpaenntd, lionnggt-elcahstnionlgovgoyl,uEmTAe &S. texture with our newest patent-pending technology, ETAS.full dry volume blastTTMM promotion 2277%%BBuuyy ssaavvininggss••1122FFuullllSSiizzeeFFuullllDDrryy VVoolluummee BBllaassttss ((77..55oozz))SSaalloonn CCoosstt:: $$117744..0000 TToottaall VVaalluuee:: $$223399..0000((inincclluuddeessccaasshhwwrraapp aanndd ffrreeee pprroodduucctt))RReecceeiivvee FFrreeee CCrreeaattee aaGGiiffttwwiitthhPPuurrcchhaassee!!BBuuyyaaffuullllssiizzeeFFuullll DDrryy VVoolluummeeBBllaasstt,,rreecceeiivveeaaFFRREEEEttrraavveellssizizee..••55DDrryyVVoolluummeeBBllaasstt LLooookk BBooookkss••11IInnsseerrtt((88..55xx1111))••11DDrryyVVoolluummeeBBllaasstt CCaasshhwwrraapp••66TTrraavveell SSiizzee FFuullll DDrryy VVoolluummee BBllaassttss ((33..00oozz)) #LP-02091full shampoo & conditioner liter promotion 2277%%••SShhaammppooooggeennttllyycclleeaannssees hair without weighing it down ssaavvininggss••CCoonnddiittiioonneerrddeettaanngglleess wwith light conditioningBBuuyy Receive Free••66FFuulllSSiizzeeSShhaammppoooo oorr CConditioner • 1 Corresponding LiterSSaalloonnCCoosstt::$$7755..0000 #LP-FULLPOO6+LITERTToottaall VVaalluuee:: $$110000..0000 #LP-FULLCON6+LITER ProPmrotmioontsiovnaslidvaflriodmfroAmugAuustg1u5st- 1O5c-toObcetrob30er, 23001,6201r6w0hrilwe hsuilpepsluiepspllaiesst.last.6 September - October 2016 | 877.633.1717 | www.sweisinc.com

GET SET UP WITH YOUR BLNDN TODAY, AS SEEN IN... BEST SELLERS KIT 20SAVESAVE % You Get: 2 x Quench You® Shampoo 2 x Nourish You® Conditioner 2 x Save You® Balancing Cream 2 x Brighten You® Shampoo 2 x Tone You® Toning Rinse PLUS: 2 x Tone You® for Back Bar 2 x Save You® for Back Bar 1 x Quench You® Liter 1 x Nourish You® Liter Salon Price: $230 Salon Value: $292 #BLNDN-BSTSLRTL-KIT Whether by bleach or by age, oxidation happens. Get back in balance. Beauty as it should be, naturally...MOISTURE COLLECTION LEAVE-IN CONDITIONER MOISTURIZING GALLONS1 - 12oz Moisturizing Shampoo Buy 3 and get 3 FREE! Save 50%. Must be purchased together to qualify.1 - 12oz Moisturizing Treatment • Sea salt adds texture & volume 1 - Gallon Moisturizing Shampoo1 - .5oz Smoothing Crème • Detangles and protects hair 1 - Gallon Moisturizing TreatmentSpecial Salon Price: $12.00 Special Salon Price: $19.50 Special Salon Price: $50.00Total Retail Value: $32.00 Total Retail Value: $78.00 Total Salon Value: $77.00#LMCRETAILDUO+SAMPLE #LLIC83+3 #LMTGL+LMSGL Finishing STYLING SALE | Buy 4, get 2 free!NEW! S P R AY MAXIMUM VOLUMIZING SMOOTHING CRÈME SOLUTION (8.45 oz) (8.45 oz)• Lock down your style with no buildup or flaking• Layer for intense control or lightly mist for soft hold • For all hair types • Light hold, high shine factor• Humidity-restistant formula leaves a soft shine • Medium to firm hold • Up to 3 day smoothing results• Use a working spray during styling or \"flash dry\" • Apply to clean, damp hair • Doubles as moisturizing lotion • Apply desired amount on clean, with a diffuser for stronger hold from roots to ends and style • Builds volume, fullness, and damp hair - blow dry and followOPEN STOCK 3 + 1 FREE DEAL with a smoothing ironSalon Price: $9.99 Salon Price: $29.97 shine for thicker appearance Special Salon Price: $32.00Retail Value: $20.00 Retail Value: $80.00 Special Salon Price: $32.00 Total Retail Value: $96.00#LFS10 #LFS3+1 Total Retail Value: $96.00 #LSC4+2 #LMVS4+2 September - October 2016 | 877.633.1717 | www.sweisinc.com 7

2016 behindthechair.com STYLIST CHOICE AWARDS WINNERHoliday Smooth: Salon Edition Holiday Smooth: Stylist EditionHERO: NATURAL KERATIN SMOOTHING TREATMENT HERO: NATURAL KERATIN SMOOTHING TREATMENTPURCHASE PURCHASE(1) 32 oz. Natural Keratin Smoothing Treatment (1) 16 oz. Natural Keratin Smoothing TreatmentSALON COST: $350 SALON COST: $200GET FREE GET FREE(2) In-salon regimen packette POS display (1) In-salon regimen packette POS display(12) Regimen packette envelopes (6 envelopes per display) (6) Regimen packette envelopes Each envelope includes: Each envelope includes: (1) Triple packette (Keratin Color Care Shampoo, Keratin Color (1) Triple packette (Keratin Color Care Shampoo, Keratin Color Care Conditioner, Infusion Keratin Replenisher) and shower cap Care Conditioner, Infusion Keratin Replenisher) and shower cap(1) Sept. – Dec. 2016 collateral envelope includes: (1) Sept. – Dec. 2016 collateral envelope includes: (1) Keratin Complex® Menu of Services (1) Keratin Complex Menu of Services (1) NEW! Smoothing Therapy Quick Guide (1) NEW! Smoothing Therapy Quick Guide SALON VALUE: OVER $36 SALON VALUE: OVER $18 #KCHOLSM-SLN #KCHOLSM-STYLEDUCATION SUPPORT Visit www.keratincomplex.com/professionals to watch the instructional video for our award-winning Signature Smoothing Solution and Frizz-Blocker and Blow-Dry Remedy services, or scan the QR code on each regimen envelope to watch easy how-to videos featuring Infusion! Visit www.keratincomplex.com/professionals to register for the Look & Learn Certification webinar and to get certified now!8 September - October 2016 | 877.633.1717 | www.sweisinc.com

50%Hope Gift of a Sweet Holiday SeasonLIMITED EDITION PURCHASE ADD ON!BREAST CANCER AWARENESS (6) 4 oz. Sweet Definition Texturizing Sugar Mist With purchase of Gift of a Sweet Holiday Season:TRAVEL VALET (1) Transformer Interchangeable Styling Rod GET 50% OFFINCLUDES (6) 2 oz. Sweet Definition Texturizing Sugar Mist3 oz. Keratin Color Care Shampoo3 oz. Keratin Color Care Conditioner GET FREE (1) Social media mirror clingSALON COST: $8SRP: $16 #KCBCATVLT SALON COST: $63 SALON COST: $103.20 20% SALON VALUE: OVER $78 #KCGFTSWT SALON VALUE: $129Keratin Complex will donate a portion of allproceeds to the fight against breast cancer. EDUCATION SUPPORT Visit www.keratincomplex.com/professionals to watch videos featuring Sweet Definition, step-by-step techniques and more! includes includesBONUS BONUS GIFT GIFTEvery Hero Needs a Sidekick Sidekicks: Color CareCOLOR CARE EDITION TIMELESS COLOR™ EDITION PURCHASE (6) 13.5 oz. Keratin Color Care ShampooPURCHASE PURCHASE GET 20% OFF(1) 13.5 oz. Keratin Color Care Shampoo (1) 13.5 oz. Timeless Color Fade-Defy Shampoo (6) 13.5 oz. Keratin Color Care ConditionerGET 20% OFF GET 20% OFF(1) 13.5 oz. Keratin Color Care Conditioner (1) 13.5 oz. Timeless Color Fade-Defy Conditioner SALON COST: $108 SALON VALUE: $120GET FREE GET FREE(1) Bonus gift bling vent brush (1) Bonus gift bling vent brush #KCSDKCKS-CCSALON COST: $18 SALON COST: $21.60SALON VALUE: $20 #KCEHNS-CC SALON VALUE: $24 #KCCTEHNS-TMLSEDUCATION SUPPORT BRAND Visit www.keratincomplex.com/professionals to download our handy shampoo & conditioner comparison guide. PARTNER September - October 2016 | 877.633.1717 | www.sweisinc.com 9

INTRO KIT 4- Scalp Cleanser (16oz) 4 - Scalp Condition (16oz) 4 - High & Tight Classic (4oz) 4 - High & Tight Xtra (4oz) 4 - Grit Fiber Paste (4oz) Salon Price: $183.00 Retail Value: $366.00 #GRF-INTRO1$183 2 Pigs for $24 2 pigs for $26 green | Wax-based red | Water soluble, pink | Wax-based blue | Strong hold, grease, medium high sheen, strong grease, heavy water soluble, high hold. #RZPR127 hold. #RZPR128 hold. #RZPR126 sheen. #RZPR125 dirty literdozen SALE Purchase 8 Pigs (4 oz) Daily Shampoo & Daily and 4 Piglets (1.3 oz), Conditioner Liter Pack. Get 1 Hog for FREE. Regularly $26.46. $81.60 $18.00 pink | #RZPR120 blue | #RZPR121 savings | $8.46 #RZPR12210 September - October 2016 | 877.633.1717 | www.sweisinc.com

#DSL-NIAREVITADEAL September - October 2016 | 877.633.1717 | www.sweisinc.com 11

Shop now at Sweis, Inc. SALON SPOTLIGHT: STUDIO FIFTY FIFTY Huntington beach, caINCLUDES $28 Working as a longshorewoman in the port of Los Angeles while assisting at SALON COST Thomas Edwards Salon in Tustin, Silvanna put in long hours and hard work. Her• 32 oz Verb Hydrating Shampoo daily activities included everything from driving a big rig to washing hair in a• 32 oz Verb Hydrating Conditioner shampoo bowl. As a creature of habit, Silvanna found peace in her “normal”• Verb Canvas Book Bag routine. All of that changed when the stylist who she had assisted for seven years• .5 oz Verb Ghost Oil gave her a gentle push, announcing that it was time for her to go out on her own.RETAIL VALUE $75 | RETAIL COST $56 | #VBPRO1610US After a flood of tears, Silvanna’s family rallied around her and helped her to create the life that she had never even dreamed of. Silvanna's mother, Diane, discovered Buy 2 a vacant salon in Huntington Beach and, through a remarkable chain of events, Get 1 Silvanna was able to buy the salon: Studio Fifty Fifty. One piece to the puzzle was Free the investment needed to remodel the salon. As someone who decided early on that she never planned to marry, Silvanna asked her father to invest in her INCLUDES business with her wedding fund. Her father flew out from Lake Tahoe, and 2 • 2 Sea Spray 6.3 oz months and one dazzling chandelier later, the salon was ready for business. • 1 Sea Spray 2.4 oz Of course, one challenge still remained, which involved finding staff and clients. $14 During the building process, a neighboring salon owner was sizing up Silvanna. As the opening date was drawing near, he confessed that he was closing his salon SALON COST and hoped that Silvanna would be willing to take in 12 stylists. “The stylists ran in, hugged my mom, and put post-it notes on the stations that they wanted. After RETAIL VALUE $28 that, we became a family,” explained Silvanna. #VBPRO1609US On the salon's opening day, Silvanna had gathered a staff of 17 people; however, she was not yet finished fulfilling her commitment as a longshorewoman and an asssistant. So, for the first 6 months, she was both a salon owner as well as an assistant and a longshorewoman. With the ability to turn a challenging situation into a positive one, Silvanna continued to be a “fly on the salon wall.” She learned how to do payroll and how to manage her books while working with the owner of Thomas Edwards. A previous job at Burke Williams taught her the value of customer service and how to create a memorable experience for clients. As a 24-year-old business owner, Silvanna had to earn the trust and respect of her staff. Through sacrifices, hard work and a heart for her staff and clients, Silvanna built a positive salon culture of team work and support for one another. Now, six years later, Studio Fifty Fifty is a thriving business with an incredible salon team. Silvanna works towards the goal for her salon to be the “Nordstrom of Hair,” and for her staff to be “happy, healthy and wealthy.” Her best advice to the salon professional is to “be where your hands are.” She encourages stylists to think about the person in their chair and how important this service may be to them. Silvanna has much to celebrate, but she has never forgotten the wisdom from her father: “Don’t forget where you came from.” Her father passed away from lung cancer about a year after the salon was built. Now, the salon represents the legacy that he has helped to create for Silvanna. It is in his honor that she strives to be a positive mentor in the lives of others and continues to create a fun, friendly, family-ish salon atmosphere that is enjoyed by all who walk through the door of Studio Fifty Fifty.12 September - October 2016 | 877.633.1717 | www.sweisinc.com

NEUMA neuControl medium & firm®• Advanced Locking Spray Actuator – with increased output.• neuEco-Friendly – modern, ergonomically designed, recyclable can.• Increased Hold – with Improved humidity resistance.• Panthenol (Provitamin B5) – adds shine and helps reduce split ends.• Passion Flower Extract – fortifies hair with alkaloids and flavonoids.• Horse Tail Extract – contains silica, which promotes healthy hair growth.• Aroma – essential oils of Lavandin Flower and Clary Sage.neuControl medium (6 oz) neuControl firm (6 oz)Salon Cost $12.00 Salon Cost $12.00Retail Price: $24.00 Retail Price: $24.00#NM-1410 #NM-1411 NEW platinum collection neuBlonde available October 1st • Grape Skin Pigment Extract – utilizes red, blue, and black natural pigments to cool tones and neutralize brassiness. • Extra Gentle, Unpreserved Natural Surfactants – smooth and protect the hair, making it more manageable and easy to detangle PURCHASE PURCHASE 6 - neuBlonde shampoo (8.5 oz) 6 - neuBlonde detangling rinse (8.5 oz) RECEIVE FREE RECEIVE FREE 1 - neuBlonde shampoo (64 oz) 1 - neuBlonde detangling rinse (64 oz) Special Salon Price: $87.00 Special Salon Price: $87.00 Regular Salon Price: $142.00 Regular Salon Price: $147.00 Savings: $55.00 (39%) Savings: $60.00 (41%) #NM-PLSHAMPDEAL #NM-PLDETANGLEDEALPURCHASE PURCHASE PURCHASE1 - neuControl medium (6 oz) 1 - neuControl firm (6 oz) 1 - neuStyling mousse (6.8 oz)RECEIVE FREE RECEIVE FREE RECEIVE1 - neuControl firm (2 oz) 1 - neuControl firm (2 oz) 1 - neuControl hairspray (6.8 oz)Special Salon Price: $12.00 Special Salon Price: $12.00 Special Salon Price: $17.00Regular Salon Value: $18.00 Regular Salon Value: $18.00 Regular Salon Value: $23.00Savings: $6.00 (33%) Savings: $6.00 (33%) Savings: $6.00 (26%)#NM-P1609-2 #NM-P1609-1 #NM-P1609-3 September - October 2016 | 877.633.1717 | www.sweisinc.com 13

BUY 2 + GET 1 FREEBUY 2 Experience extraordinary for conditioning and intensified shine while protecting color$26.00 radiance. OYA Leave-In Conditioner controls fly-aways, detangles, increases the combability and even adds a subtle volume boost. GFER$Tf1Eo13Er.00 PROMOTION RUNS FROM SEPTEMBER 2016 THROUGH DECEMBER 2016 OR UNTIL INVENTORY LASTS14 SeptemberP- rOicctoebser 2a0n16d |pr8o7m7.63o3.t1i7o17ns| suwbwwje.swcetistinoc.ccohmange. Available while supplies last.

L I M I T E D E D I T I O N | Envious Beauty CollectionTHIS LUXURIOUS COLLECTION INCLUDES Salon Cost: $75.00 Retail Value: $212.00Full sizes of the award-winning neuLASH ® lash enhancing serum (6 ML) as well as the newest additionto the neuLASH family, neuENVY TM peptide enhanced mascara (9.5 ML), in black. Suggested retail $150.00.BEAUTIFUL INSIDE & OUT 3 Fall promos you won't want to miss... This September through October,Wet Brush® Shades of Love2-in-1 hair brush and cleaner. Exclusive Get 1 FREE Fiber Extend Mascara when you buy 5 - $75 (was $90)IntelliFlex® bristles gently detangle hair. Get 1 FREE Liquid Eyeliner when you buy 5 - $87.40 (was $104)No snags, pulls or pain. Just healthier Purchase 1 Fiber Extend & 1 Liquid Eyeliner for only $26 (was $32.48)more beautiful hair. THE MAGIC DUOSalon Cost: $6.99ea. Fiber Extend Mascara • No-mess fibers adhere to the lashes • Easy application with flexible mascara Enhancing Liquid Eyeliner • Waterproof, smudge-free formula • Felt tip for a classic look or cat eye September - October 2016 | 877.633.1717 | www.sweisinc.com 15

16 September - October 2016 | 877.633.1717 | www.sweisinc.com

SO PURE STYLING KIT 44% SAVINGS Purchase the most recent So Pure Brown Color Collection and (1) 32% SAVINGS Liter 20 Volume Developer and receive (1) Liter So Pure After Color Buy So Pure Defrizz Serum and Shampoo and (1) Liter So Pure After Color Conditioner FREE. So Pure Argan Oil Light, receive So Pure Air Foam Strong FREE. • Enriched with certified Argan Oil • Ammonia and Paraben free • Nourishing, coconut-based formula • Lasting coverage up to 100% Salon Sale Price: $27.00 Retail Value: $79.00 Color collection includes: Salon Sale Price: $49.05 3.76 Dark Violet Red Brown Salon Value: $87.55 #856203 4.15 Medium Ash Mahogany Brown 4.45 Medium Copper Mahogany Brown #856202 5.11 Light Intense Ash Brown 5.14 Light Caramel BrownSILVER REFLEX + Salon Sale Price: $82.00 LIMITED EDITIONTINTA COLOR Retail Value: $118.503000 SERIES ICONIC #856204 HAIRSPRAY• Vitamin B strengthens & mositurizes• Violet pigments neutralize warm tones Purchase (1) Society Extra Forte Hairspray Can, 400 ml at the45% SAVINGS 300 ml price, receive one FREE.Receive (3) NEW Design Silver ReflexConditioner 200 ml and a Trend Collection Salon Sale Price: $10.95Banner FREE when you purchase (2) Tinta Color Retail Value: $21.903011, (2) Tinta Color 3017, (2) Tinta Color3025, (1) Liter 20 Volume Developer and (3) #856201Design Silver Reflex Shampoo 250 ml. September - October 2016 | 877.633.1717 | www.sweisinc.com 17

THE DRYER FOR ALL TYPES OF HAIR. FROM THE THICKEST TO THE MOST DELICATE. • Quiet, lightweight, & sleek • Features a lifetime warranty • Infinite heat & speed settings • Available in Black/Silver, Black/Copper, and Red. • Meant to be used on all 8 types of known hair SALON COST $245Sweis, Inc. Sweis, Inc. hosted a bridal updo SWEIS ACADEMY & KELL GRACE look & learn event with Kell Grace, education a stylist & Neuma educator known TEACH QUICK UPDO TECHNIQUES update for her talent and ability to create three updos in four minutes. Kell At The Girl Cave in Huntington Beach, stylists in attendance Grace used all Neuma products learned how to create faster updos for weddings and special for this hands-on workshop. events, which included looks such as the 5-braid chignon, half-up & half-down, and classic loop. Kell Grace also shared tips for curling, teasing, and creating soft, romantic looks in the hair. While Kell demonstrated these looks on mannequins, she discussed how to turn an updo service into a special experience for clients. In the following portion of the class, stylists worked under Kell's guidance to recreate the styles that they learned that day. Kell also shared her wisdom, providing helpful product and service recommendations, such as using Neuma Non-Aerosol Hairspray as a sea salt spray, scrunching it into dry hair. Kell explained that, if a client has course, curly hair and wants a soft, smooth updo, the client should come in the day before for an added service: a shampoo, blow out, and flat iron. This step will help save time on the day of the wedding and will keep things moving smoothly. \"Kell's class was high in demand for salon professionals because many are looking for ways to expand their service offerings and master a new skill set,\" shares Karl Sweis, President of Sweis, Inc. \"The Sweis Academy's goal is to deliver high quality classes from experienced professionals. Kell has a talent not only as an updo expert, but also as an enthusiastic communicator and educator.\" Visit us at www.SweisInc.com to learn more about educational opportunities.18 September - October 2016 | 877.633.1717 | www.sweisinc.com

NEW aboutdrop red gorgeous what it does | this ultra-light binding powder instantly blends unwanted gray and dark roots, keeping hair ROOT TOUCH-UP FOR REDS red-hot between appointments. binding powder for precise root coverage • washes out with shampoo • no flyaways or dusting dark red • works in secondsmedium red how to use it | remove base to reveal the sponge applicator. lift top lid for binding powder. for best results, apply to clean, light red dry/styled hair. using the sponge applicator, sweep a small amount of powder over roots starting from the scalp and working outward. re-apply as necessary. thoroughly wash product out prior to coloring your hair. salon cost: $12.99 net wt .13 oz / 3.70 g suggested retail price: $24.50 merchandising salon cost: $155.88 salon value: $183.75 drop red gorgeous counter display with every counter display prepack, #STE-PPKSTE12 you will receive: saleable shades of each: • (4) dark red • (4) medium red • (4) light red • FREE tester of each shade • FREE shelf talkers (pack of 4) • FREE counter display September - October 2016 | 877.633.1717 | www.sweisinc.com 19

T OOL SALE $88 $104 $144 $196MOROCCANOIL THEORIE BABYLISS PRO ELCHIMMO2000 DRYER SAGA II AIRSHINE RAPIDO DRYER 8TH SENSE DRYERSALON COST: $110.00 SALON COST: $129.00 SALON COST: $179.00 SALON COST: $245.00 $80 $320 $36 $180OLIVIA GARDEN BMAC OSTER OSTERSILKCUT 5” SHEAR BC-55 SHEAR 5.5” ASPIRE CLIPPER TITAN CLIPPERSALON COST: $99.00 SALON COST: $400.00 SALON COST: $44.99 SALON COST: $224.00$92 $72 $104 $77T3 THEORIE KERATIN COMPLEX MOROCCANOILTWIRL 1.25” IRON SAGA 1” BLACK STEALTH IV IRON TITANIUM IRONSALON COST: $115.00 SALON COST: $90.00 SALON COST: $130.00 SALON COST: $96.0020 September - October 2016 | 877.633.1717 | www.sweisinc.com

20% off a p p l ia n c e s ! this fall Invest inthe industry'sbest hair tools.SAVE 20%• FLAT IRONS • SHEARS• HAIR DRYERS • CLIPPERS• CURLING IRONS • TRIMMERSshop your favorite brandsOffer available while supplies last or until October 31st. Cannot be combined with any other discount or special offer. Not valid on prior purchases. September - October 2016 | 877.633.1717 | www.sweisinc.com 21

THE BALAY BOXDON’T BELEFT IN POP-UP FOILT H E D A R KRRREEEAAAWWWAAAKKKEEENNN HHHAAAIIIRRR’’’SSS NNNAAATTTUUURRRAAALLL BBBRRRIIILLLLLLIIIAAANNNCCCEEE 5\" X 11\" ready to use foils - 500 count. Save 28% nowTThheeSSSppUUUeerrffNNNeeccLLLtt IIIllGGGiigghhHHHtteeTTTnneeSSSrr 550000 gg TTTHHHEEEEErrggBBBoonnAAAoommLLLAAAiicc YYYhhaaPPPnnddAAAlleeDDDaaDDDnnddLLLEEE TTTTThheeHHHooEEEppttiiBBBmmAAAaallLLLaappAAAppYYYlliiccBBBaattRRRiiooUUUnn bbSSSrruuHHHsshh on these pre-cut sheets in a convenient dispenser box. g SALON COST: $8.99 #PHF-500 ff5oo0rr0 Erllgiiggohhnttowwmeeiiggc hhhttaddneedssleiiggannnd The optimal a$$$p444plication brushThbbeaallpaaeyyraafggeeec..tWWligoohrrkktessnwweiirtthhfor FOIL ASSISTANTbaaannlyyayccarreegmme.eeWddoeervvkeeslloowppiteehrr lightwei$$$g888ht designany crem$$$e333d444eveloper A gentle tap hands you onesheet of foil. Dispenses any sizefoil sheet, thermal wrap, or highlighting paper. SALON COST: $22.90 #FA-400 JETBLACSKU®NGLLOVIEGSHTS 500g $34WThosw9pet0orarwicisknpodtsuesfeorna-rtnrwfedrdfexieseietrtpxagctohelspotnarvdoabeltls3ieen.\"gcvHptyihiniaodysnetclt.,erenmeSLMAMErReADGfLIUEoLdM re bv###eBBBaVVVllGGGoaPPPFFFyp---111ae000000grSML.e. SALON COST: $10.79 PRE-CUT FOIL 5\" X 8\" embossed foil SALON COST: $9.19 pre-cut sheets - 400 count. Non-slip foil SILVER #EF400-SL helps the hair stay in SALON COST: $12.76SSSUUUNNNLLLLLeeaaIIIGGGrrnnHHHttooTTTppSSSaaiinnttDDDVVVDDD CCCPPeeLLLrrBBBffIIIeePPPAAAccSSSttLLLffooAAA(((rr666YYYsseeAAAPPPccGGGAAAttiiooCCCEEEnniiKKKnngg))) TThhTTTeeHHHeessEEEsseennBBBttiiAAAaallLLLttooAAAooYYYllkkiiBBBtt ffOOOoorrXXXtthhee place during coloring FUCSHIA #EF400-FS & highlight services. PERIWINKLE #EF400-PW bbeeLaaeuuattiirffnuulltobbaapllaaaiyynaatggee Perfect f$$$o111r s000ectioning The esbbseaanllaatyyiaaalggteeoaaorrlkttiisstttfor the THE BALAY BOX beau$$$ti444fu999l ...b999al999ayage CCCooonnntttaaaiiinnnbsssa:::layage artist SSuunnlliigghhttss BBaallaayyaaggee LLiigghhtteenneerr The essential toolkit for the Sunlights Balayage Lightener TThhee BBaallaayy PPaaddddllee balayage artist. The Balay Paddle TThhee BBaallaayy BBrruusshh The Balay Brush SSuunnlliigghhttss IInnssttrruuccttiioonnaall DDVVDD Sunlights Instructional DVD ((44)) BBaallaayyaaggee CClliippss S(S4hh)ooBrrttalBBaaayllaaagyyeaaggCeelipWWsrraapp Short Balayage Wrap $$$999999Contains: 5 NEWTTTHHHEEE BBBPPAAAeerrLLLffooAAArraaYYYtteeddWWWsshhRRReeAAAeettssPPPffoorr eeffffiicciieenntt ppaaiinnttiinngg Perforated sheets for efficient painting - Sunlights Balayage Lightener - The Balay Paddle - The Balay BrushPULSATINGSUNLIGHTS balayageMLLMLMSSSOOOHHHEEENNNOOODDDGGGRRRIIIUUUPTTTroMMMfessi $$$$$$$$$131313222999999999.........999999999555555555 115500 aapppplliiccaattiioonnss - Sunlights Instructional DVD 111500000 aaappppppllliiicccaaatttiiiooonnnsss o nnel Ba881lay000ag0aae ppLaigppphtllpeiinccleiaarcttaiitooinnossns 80 applicationsHTSTbaHlayaEge $99SPARKS COLORSnel Balayage Lightener DDOONN’’TT BBEE LLEEFFTT IINN TTHHEE DDAA--RRS(KK4h)oBrtalBaaylaagyeagCelipWsrap LET YOUR CREATIVITY GET THE BEST OF YOU! PERFECT LALA TOOLS LAVENDER NAUTICALREFECTfor the balayage artist NAVY SILVER MISTOLS TOTALLY TEALalaSyUagNe LaIrGtiHstTS balayage ROSE GOLDProfessionnel Balayage LightenerSUNLIGHTS BTHRUE SBHALAY TPAHDEDBLAELAY WTHREABPALAY ©2016 Beauty Perfection. All Rights Reserved. 1-855-9-SPARKS. To learn more, please visit www.sparkscolor.com | 08/2016 |The perfect lightener for22 September - October 2016 | 877.633.1717 | www.sweisinc.combalayage. Works with any The optimal application Textured artist’s palette; Perforated sheets for efficient brush; Ideal bristle length Features an ergonomic painting

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Torrance Lake Forest Encino San Diego Las Vegas23760 Hawthorne Blvd. 23784 Mercury Rd. 15605 Ventura Blvd. 1400 Camino De La Reina 2550 S Rainbow Blvd Torrance, CA 90505 Lake Forest, CA 92630 Encino, CA 91436 San Diego, CA 92108 Las Vegas, NV 89146 877.633.1717 818.386.0304 619.294.3040 949.587.1514 702.902.243424 Offers available while supplies last. Prices are subject to change without notice. No sales to dealers. We reserve the right to limit the quantities and correct pricing errors. Some illustrations are for representation only and may not reflect the actual size of the product offered for sale. No reproduction by any means is allowed without written permission from Sweis, Inc. Some items not available in some areas. September - October 2016 | 877.633.1717 | www.sweisinc.com