March - April Magazine (Sweis, Inc. Customers ONLY)

MARCH / APRIL 2017 Breaking News! WHAT’S INSIDE: += Super Spring Savings! YOUR TOP BEAUTY RESOURCEWe would like to welcome ISS customers to the Sweis family. Model Courtesy of Sunlights BalayageYOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION I’m happy to share the exciting news that Sweis has officially acquired Salon Spotlight Independent Salon Services, an independently owned distributorship THE BROW & SKIN STUDIO spanning Northern California and Nevada. Sweis and Independent HUNTINGTON BEACH, CA Salon Services will bring together two strong sales teams comprised of A hybrid of a tranquil spa with the results-driven54 sales representatives and 8 professional stores. Sweis’ territory expertise of a day spa environment, The Brow & Skinnow covers all of California and Nevada, making us one of the Studio delivers expertly executed brows and highstrongest independent, family-owned distributors in the country. performance skin care to Orange County. Created by the mother-daughter team, Rayda and Sylvia, theI think it is important to revisit our history to completely appreciate two, joined in passion for their work, bring distinctlyand understand our journey. Sweis has had some incredible different talents to the studio to create a superioraccomplishments, due in part to our hard-working team and client experience.our loyal customers. My wife Teresa (a talented stylist) and Iopened Sweis in January 2000 with two sales representatives to Sylvia was raised shadowing her mom working insell mostly nail care brands, including OPI and Essie, to beauty the skin care business. She worked at her store andsupplies. In 2006 I began looking for salon lines to carry. attended trade shows with her. She went on to get her estheticians license, which propelled her to open The Brow & Skin Studio in 2004 with Rayda. Sylvia’s natural abilities as the “hostess of theIn 2007, Sweis was one of the very early distributors to take party,” serve her well in managing the front desk and handling social media, inventory and billing.on a little-known brand called Moroccanoil, with the task of The technical expertise, training of the staff, philosophy and vision of the studio is designedintroducing it into the Southern California market. It became with intention by Rayda, a certified CIDESCO esthetician, a title internationally recognizeda mega success and fan favorite in just four years. Shortly after as the best in skin care, as well as a certified electrologist, nutritionist, and make-up artist.that we took on Keratin Complex, which was also virtuallyunknown, then Keune. With our track record of success, other The studio places a strong emphasis on customization, by providing a brow service tailored to eachbrands began to follow. This highlights the esteemed talent client’s natural shape. During services, they offer clients the tips and tools they need to continueand quality of the Sweis sales team, of which I am so proud. brow maintenance at home. With a loyal and supportive clientele, the studio continues to seek out high quality products that serve the needs of their clients.As we got to know and understand our customers, we discoveredthey prefer a shopping experience with options to meet The Brow & Skin Studio carries Moroccanoil, Blink, Tan Towel and Style Edit and are frequenttheir purchasing needs. Sometimes when a customer needs customers of the Sweis Professional Store in Lake Forest.something immediately, many enjoy the ease of online shoppingand others want to work directly with their knowledgeable We got a face-lift!Sweis sales representatives. We began opening professionalstores for those who couldn’t wait for products to be shipped. At Sweis we take pride in staying on the cutting edge ofOur first flagship store opened at the company headquarters trends, and we want our magazine to reflect that. We’rein Torrance with the Lake Forest store opening in April 2011. offering a fresh, new look with clean design concepts and anNow we have 8 stores in Torrance, Lake Forest, San Diego, easy-to-read layout. Welcome to the new look of Sweis!Encino, Las Vegas, Reno, San Jose and Henderson.With this incredible growth, as a family-owned and operatedbusiness, we remain true to you and our goal to be your topbeauty resource for products, service, and education. We arecommitted to supporting growth and cultivating success for ourSweis employees as well as our salon customers. Thank you foryour loyalty and for being part of the journey. We look forward tohearing from you and working together to accomplish great things.Sincerely,Karl Sweis2 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Brand Spotlight SHOP BY BRANDW hen childhood friends BABE............................................ PG 16 (and self-proclaimed BABYLISS PRO ............................. PG 18 “bottle blondes”) Elisa BLNDN ........................................ PG 10Hills and Erika McKellar got into the COLORPROOF ...................... PG 6 & 7professional beauty business nearly a DS LABORATORIES .................... PG 20decade ago, they had no idea that their ELCHIM ....................................... PG 18own personal struggle would eventually FAIRY TALES ................................ PG 20lead to starting a hair care brand of HYDROPEPTIDE ......................... PG 24their own. Meet BLNDN, the women- KERATIN COMPLEX ............... PG 4 & 5owned, southern California beauty KEUNE ......................................... PG 11brand - raised here in Sweis’s backyard. LIVING PROOF ............................ PG 15 LOMA .......................................... PG 14After 20 years of friendship and a decade as business partners, people MITCH STONE ............................ PG 18often ask us, “How do you run a business with your best friend?” Bottom MOROCCANOIL ............... PG 22 & 23line, it comes down to a shared passion and deep purpose. NEULASH ................................... PG 24 NEUMA ..................................PG 8 & 9Our passion is blonde. It started very simply, we wanted to create products that OLIGO ....................................... PG 25solved the problem we were personally facing. The problem was we were not going OYA ............................................. PG 21to stop going blonde. You could say being blonde is in our DNA (even if it’s not in REUZEL ....................................... PG 10our roots —shhhh) and we are willing to continue to lighten even when it comes at PRODUCT CLUB ........................ PG 26a cost to the integrity of our hair. We needed a home care line that allowed to stop SAINTS & SINNERS ..........PG 12 & 13, 28apologizing for the damage we were inflicting and simply dealt with it. We started SPARKS ....................................... PG 20by identifying an amazing team of cosmetic chemists and then by sourcing (and STYLE EDIT .................................. PG 17rigorously testing) raw materials proven to repair the damage done by chemical SUNLIGHTS BALAYAGE ............... PG 19processing. The result was the BLNDN Complex, infused into every single one of T3 ................................................ PG 19our products. The more you use BLNDN, the healthier your hair will become even TAN TOWEL ............................... PG 20in the aftermath of chemical lightening. The truth is, a lot of products claim to be THERMAFUSE ..............................PG 27everything for everybody and we don’t do that. We know there are a ton of amazing VERB .......................................... PG 26lines out there, but none of them do what we do. We do one thing and we do it WET BRUSH ................................. PG 19well; we care for blonde hair. We are our own customers, so for us it is personal.Our purpose is to support and (hopefully) inspire other women. That is what keeps usgoing even on the toughest days. Creating a brand is really, REALLY hard, especially whenyou’re playing in a space dominated by well-established companies. It took us four yearsof collaboration, research and development, credit card debt and empty bank accountsto bring BLNDN to life and there were many times we wanted to give up. We were ableto push forward with the support of each other and the support of so many amazingwomen in this industry. There are over 700,000 licensed cosmetologists in the US and85% are women. Compare this to 47% of employed individuals in the overall workforce.That is nearly double! We have an industry uniquely driven by women professionals.There is truly no other industry like ours and we are forever grateful to be a part of it.We thank you all for listening to our story and sharing yours with us. We also invitethose of you we have not met yet to reach out to us and share your passion andpurpose with us. You inspire us and we thank you from the bottom of our hearts.xoxo,The E’s(Elisa and Erika - BLNDN co-founders)SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 3

2017 Lifestyle Guide CELEBRATINGA MUST-HAVE! 10 YEARS OF HEALTHY HAIRKeratin Complex is celebrating beauty, individuality Celebrate Huesand 10 years of happy, healthy hair with their 2017Lifestyle Guide! This stunning, large-format book $287.64was designed to inspire and educate consumers onKeratin Complex products and services, and spark a $45.00 Salon Value FREEconversation between stylist and client. They are alsosharing pro tips, new color formulas and techniques from Purchase 36:the latest photoshoot via perforated pages that stylistscan remove and keep at their stations. This exclusive KeraHold Shades 3.5 oz. (Your Choice)Lifestyle Guide is available with select promotions, sobe sure to grab yours now and start helping your clients Receive FREE:embrace—and enhance—their own natural beauty! 4 KeraHold Developers 32 oz. (10, 20, 30 and 40 Volume) 1 Keratin Complex Cape 1 Timer 1 2017 Lifestyle Guide 1 Salon Connexions® points redemption coupon code for 50% off on Swatchbook! (See page 27 in the Lifestyle Guide for redemption code.) KCCTCLBHS Best of Texture $114.00 $15.00 Salon Value FREE Purchase 3 Each: Glowtion Potion Styling Oil 3.4 oz. Vita Volume Boosting Foam 8.5 oz. Flex Flow Flexible Shaping Hairspray 10.2 oz. Receive FREE: 1 Ceramic + Ionic Round Brush with Comb 3.5 inch 1 2017 Lifestyle Guide 5 Consumer Brochures 1 Anniversary Shelf Talker KCFFSTThe Indulgent Occasion Lightener Essentials with a Twist$60.00 $55.99$12.00 Salon Value FREE $25.00 Salon Value FREEPurchase 5: Purchase:KeraWhip Hydrating Cream Conditioner 2 It’s a Blonde Thing Keratin Lightening System Powder 1 lb. TubReceive FREE: 1 It’s a Blonde Thing Developer 20 Volume 32 oz.1 KeraWhip® Hydrating Cream Conditioner Receive 1 Each FREE:25 Referral Cards25 Gift Cards Applicator Brush1 Gift Concierge Postcard Mixing Bowl Balayage BoardKCINDOC Timer 2017 Lifestyle GuideOnly available in Southern California and Las Vegas. KCCTLTESTW4 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Smooth Celebration Retail Sizes 13.5 oz. Sale$200.00 KCBLNDSHLPOO13.5-2 Blondeshell Shampoo $9.60$18.00 Salon Value FREE KCBLNDSHLCOND13.5-2 Blondeshell Conditioner $9.60Purchase 1: KCST13.5CPOO3 Keratin Care Shampoo $8.00Natural Keratin Smoothing Treatment 16 oz. KCST13.5CCOND3 Keratin Care Conditioner $8.00Receive FREE: KCST13.5CCPOO3 Color Care Shampoo $8.001 In-salon Regimen Packette POS display6 Regimen Packette envelopes KCST13.5CCCOND3 Color Care Conditioner $8.00 Each Envelope Includes 1 Each: Triple Packette (Keratin Color Care Shampoo, Keratin Color Care Conditioner, Infusion Keratin Replenisher) and Shower Cap1 2017 Lifestyle Guide1 Anniversary Shelf Talker5 Consumer BrochuresKCSMCLB POTENTIAL REVENUE MAKE $2,800 WITH ONE DEAL Here’s how: In one 16 oz. bottle of Natural Keratin Smoothing Treatment: 8 applications X $350 average service price = $2,800 revenue*! *Revenue based on average service price of $350 and use of 2 oz. per application. Sweis Exclusive! 20% OFF KCCTTIMEPOO13.5 Timeless Color Fade Defy Shampoo $9.60 KCCTTIMECOND13.5 Timeless Color Fade Defy Conditioner $9.60 Salon Value up to $12.00 eachSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 5

SPRING IS IN THE HAIR Fashion Week Looks Hair Ritual Trios SAVE 25% Curl Ritual SAVE 20% $40.50 Salon Value $54.00 Includes 1 Each: TruCurl Curl Perfecting Shampoo 10.1 oz. TruCurl Curl Perfecting Condition 8.5 oz. TruCurl Anti-Frizz Oil 1.7 oz. FREE Fusion Card in a Clear Bag 70P0217-1Get The Look- NYFW Healing Ritual‘Soft Rebel’ Styling Kit $54.00$73.60 Salon Value $72.00Salon Value $92.00Includes 1 Each: Includes 1 Each:ClearItUp Detox Shampoo 10.1 oz. Baobab Heal & Repair Shampoo 8.5 oz.RadicallySmooth Anti-Frizz Serum 5.1 oz. Baobab Heal & Repair Condition 8.5 oz.IronMaster Color & Heat Protecting Setting Spray 6.7 oz. Baobab Heal & Repair Leave-In Treatment 5.1 oz.TextureCharge Color Protect Texture + Finishing Spray 6.7 oz. FREE Fusion Card in a Clear BagHardCore Epic Hold Color Protect Hairspray 9 oz.Get the Look of Prabal Gurung Spring 2017 Brochure 75P0217-1ColorProof Reusable Mesh Bag Smooth Ritual80P0217-3 $40.50BUY THREE, GET ONE SAVEFREE + RECEIVE 4 SUPERRICH 25% Salon Value $54.00ENDS MENDER PACKETTESON HANG TAGS! Includes 1 Each:Styling Savings CrazySmooth Anti-Frizz Shampoo 10.1 oz. CrazySmooth Anti-Frizz Condition 8.5 oz. CrazySmooth Extreme Shine Treatment Oil 1.7 oz. FREE Fusion Card in a Clear Bag 30P0217-1Choose From: Blonde Ritual60AHSPRAY05 HumidityRx Anti-Frizz $43.50 $46.88 Weatherproof Spray 5 oz. Salon Value $62.5050TEXTSPRAY06 TextureCharge Color Protect Texture + Finishing Spray 6.7 oz. $48.00 Includes 1 Each:10WGSS05 WickedGood Weightless $40.50 SignatureBlonde Violet Shampoo 8.5 oz. Shine Spray 5.2 oz. SignatureBlonde Violet Condition 8.5 oz. SignatureBlonde Restorative Filler 6.7 oz.Salon Value up to $67.00 FREE Fusion Card in a Clear Bag 65P0217-16 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

BUY FOUR RETAIL, SAVEGET ONE PROSIZE 25.4 OZ. UP TOOF THE SAME FREE! 33%Backbar Savings$68.00Salon Value $102.0010P0217-1 SuperRich Moisture Shampoo10P0217-2 SuperRich Moisture Condition20P0217-1 SuperPlump Volumizing Shampoo20P0217-2 SuperPlump Volumizing Condition40P0217-1 ClearItUp Detox Shampoo$78.00Salon Value $114.0030P0217-2 CrazySmooth Anti-Frizz Shampoo30P0217-3 CrazySmooth Anti-Frizz Condition Therapy Kits SAVE WHILE SUPPLIES LAST 33% SAVE 33%SuperRich SuperPlumpMoisture Volumizing SAVE$34.00 27% $34.00Salon Value $51.00 Salon Value $46.50 BUY TWO, GET ONE FREEPurchase 1 Each: Purchase 1 Each: HeatProof & PlushLocksSuperRich Moisture Shampoo 10.1 oz. SuperPlump Volumizing Shampoo 10.1 oz. 50P0816-2 HeatProof Anti-Frizz BlowSuperRich Moisture Condition 8.5 oz. SuperPlump Volumizing Condition 8.5 oz.Receive 1 FREE: Receive 1 FREE: Dry Crème 6.7 oz. $32.00Daily Intensive Moisture Treatment 6.7 oz. PowderFix Texture Powder 0.53 oz. 30P0816-4 PlushLocks Leave-In $30.00 Smooth 6.7 oz. 10P0117-1 20P0117-1 Salon Value up to $48.00 NO MIX AND MATCHSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 7

Beautiful & SustainableSPRING HAS SPRUNG Turn up the volume and spring in the texture with these exciting promotions!Product Highlight SAVE ALL THE TOOLS 31% YOU WILL NEED FORNEUSTYLING EXTENDER BOUNCY SPRINGRefreshing lightweight spray lets you restyle with ease STYLES.and recreate your favorite look with hot tools. Sunflowerseed extract provides heat protection while apricot Spring Style Kitkern oil smooths the cuticle and controls flyways. $36.00• Restyle second day hair. Mist in dry hair and Salon Value $52.50 brush, blow-dry or air-dry back your style. Purchase 1 Each: • Resetting second day curly hair. De-frizz, neuStyling Extender 8.5 oz. neuStyling Mousse 6.8 oz. rehydrate, redefine curls, reactivate product. neuVolume Shampoo 10.1 oz.• Polish up your kids morning hair- Receive 1 Each FREE: mist on and brush through. neuVolume Conditioner 8.5 oz. Limited Edition NEUMA Cotton Earth Day Bag• Heat protection, light styling hold and removes NM-P1703-2 static when used with curling iron.• Smooth out wrinkles and static electricity from your clothes.• Great for prepping hair for up styles, resetting part and hairline, setting curls, breaking down old product for clean fresh hair.• Freshening up beards, for kissable fresh faces!• Gym Bag must-have, freshen your hair and your body.8 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

CREATE YOUR SPRING LOOK New Formula!Use this firm hold non-aerosol hairspray The new and intensified formula to createand rework it the next day with definition and texture with flexible fibers.NEUMA’s ultimate styling tool,neuStyling extender. Formula has creamier texture, easier application and increased fibers.SAVE Style, Set, SAVE30% & Re-Style 33% Neu & Intensified $11.50 BUY FOUR, GET TWO FREE Salon Value $16.50 $48.00 Purchase 1: Salon Value $72.00 Purchase 4: neuControl Hairspray 6.8 oz. neuStyling Texturizer 3.4 oz. Receive 1 FREE: Receive FREE: neuStyling Extender 2.5 oz. 2 neuStyling Texturizer 3.4 oz. NM-P1703-1 1 POP Counter Tester Display NM-P1703-3SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 9

DON’T STOP BLONDING. JUST START BLNDN. Just give us 10 washes.We created BLNDN to deal with SCtleeapn1se CSotenpdi2tion StTerpea3tthe serious damage, dryness,breakage and brassiness that Brighten You | Nourish You | Save Youcomes with constant processing. Salon Price: $40Our time in the chair wasn’tgoing to lessen, so our hair care Retail Value: $94needed to strengthen. BLNDNwas born as the only hair care BLNDN-10WASHline to focus exclusively onblondes. It repairs without Only available in Southernthe weight, and tones without California and Las Vegasexcessive drying.We are our own customers.So for us, it’s personal.BLNDN Co-Founders, Elisa Hills & Erika McKellar POMADE BENEFITS • Water-based formula • Controls even the curliest, thickest and most unruly hair out there • Keeps hair in place and looking great all day • Use more product for increased holdClay Matte PomadeREU032 Piglet 1.3 oz. $4.95 Wash & Splash KitREU033 Pig 4 oz. $8.50REU034 Hog 12 oz. $19.25 $16.96Fiber Pomade Purchase 1 Each:REU029 Piglet 1.3 oz. $4.95 Daily Shampoo 11.83 oz.REU030 Pig 4 oz. $8.50 Scrub Shampoo 11.83 oz.REU031 Hog 12 oz. $19.25 Receive 1 FREE: Aftershave 3.38 oz. RZPR12310 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

NEW!BLEND SALT MOUSSE Keune has expanded its newest retail line, BLEND with an amazing new mousse. This body-building product lifts, texturizes and volumizes even ultra-fine hair. Perfect for creating effortlessly sexy, big hair and rough, tousled natural waves and curls. HOW TO USE Apply a generous amount of mousse to the hair from roots to ends. Blow-dry for extra texture and volume. Style as desired. BLEND SALT MOUSSE 6.7 OZ. BUY ONE, GET ONE FREE $12.00 Salon Value $24.00 827201Now Available in Liters!SAVE TINTA COLOR CARE53% LITER PROMO $30.00 Salon Value $63.50 Purchase 1: Tinta Color Care Shampoo Liter Receive FREE: 1 Tinta Color Care Conditioner Liter 2 Liter Pumps 827202SAVE BOND FUSION +48% MAGIC BLONDE BLEACH $185.00 Salon Value $354.00 Includes: 1 Bond Fusion Salon Kit 1 Tub Magic Blonde Bleach 500 g 12 Bond Fusion Phase 3 Recharge 6.7 oz. 827301SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 11

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SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 13

GENTLE ALOE SAVEBASE FORMULATED 25%FOR DAMAGEDHAIR ANDIRRITATED SCALP.Contains Creatine, which is 35%more effective than any protein orkeratin at rebuilding damaged hair.The key ingredient is BaobabFruit, which is rich in antioxidants,essential fatty acids while beinganti-allergen and anti-inflammatory.NEW!Deep Conditioner LDPC8 Tube 8.45 oz. $6.75 LDPC33 Liter with Pump $14.25 Salon Value up to $19.00 Prepack Savings Firm Hold Gel Styling Duo SAVE $12.00 50% $12.50 Salon Value $24.00 SAVE 30% Salon Value $17.99 Purchase 3: Includes 1 Each:Nourishing Firm Hold Gel 8.45 oz.Collection Trio Finishing Hairspray 10 oz. Maximum Volumizing Solution 8 oz. Receive 3 FREE:$18.00 LFSMVS Firm Hold Gel 8.45 oz.Salon Value $27.99Purchase 1 Each: SAVE LFHG3+3 36%Nourish Shampoo 12 oz. SAVE Gallon SaleNourish Conditioner 12 oz. 25% $60.75Receive 1 FREE: Salon Value $81.00Finishing Hairspray 10 oz. Includes 1 Each*:L-NCDUO-FS Nourishing Shampoo Gallon Nourishing Conditioner Gallon LNCGL+LNSGL *Must be purchased together to qualify.14 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Merchandise Makeover SAVE 20%Makeover YourMerchandising$612.00Salon Value $762.00Purchase 24 Each:Perfect hair Day Dry Shampoo 4 oz.Full Dry Volume Blast 7.5 oz.Receive 1 FREE:Product Counter Display 13(13.25” L x 6” W x 15.5” H)LP-MERCHMAKEOVERStock Up Your SAVEStyling Station 23%$325.00 SAVE Treat Your 26% ClientsSalon Value $439.00Purchase 5 Each: $150.00Amp2 Instant Texture Volumizer 2 oz. Salon Value $195.00Perfect hair Day 5-in-1 Styling Treatment 4 oz. Purchase 6 Each:Blowout 5 oz. Full Shampoo 8 oz. Full Conditioner 8 oz.Flex Shaping Hairspray 7.5 oz. Receive 6 FREE:Full Dry Volume Blast 7.5 oz. Travel Size Dry Volume Blast 3 oz.Receive 1 Each FREE: LP-02162Additional Full-size Product for StationSalon CapeDetangling CombSpray BottleLP-02160SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 15

TURNINGHEADS,STOPPINGHEARTSBabe’s 100% Human hair is used bysalons and stylists all over the worldfor its ability to maintain a radiantand smooth texture without usingsynthetic coatings like silicone.Babe Tag (You’re It!) SAVE 45%Enjoy 3 friendly little tags with colorfuldiscounts with your purchase!Tag Deal Quick Pick Intro DVD Hair Parter$38.99Salon Value $69.90Purchase 1:Color Swatch Ring with 37 colorsReceive 1 FREE:Marketing Kit ($9.95 value)Intro DVD ($59.95 value)Quick Pick Hair ParterCOLORSWATCH+QP16 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

THROW OUT THE OLD AND BRING IN THE NEW! Spring Tester Refresher INSTANTLY COVERS GRAY FOR EXTENDED COLOR LIFE Brunette Beauty Root Concealers or Root Touch-ups BUY FIVE, GET ONE FREE TESTER MIX AND MATCH, YOUR CHOICESWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 17

SPRINGTIME SAVINGS SAVE $45.00 17% Salon Value $54.00 NEW! DRY TEXTURE SPRAY & NEW!HAIR FRAGRANCE BUY FIVE, GET ONE FREE • Lightweight invisible spray that can be used as a texturizer, dry shampoo and hair fragrance 456 Lustre Shampoo 8.5 oz. • Absorbs oil and builds incredible volume OR and sexy texture where needed 457 Lustre Conditioner 8.5 oz. • Delivers exotic fragrance to refresh hair and gives ideal finish to any style X-Tender 6 oz. • Can be used on freshly washed or second day hair BUY THREE, GET ONE FREESAVE Dry Texture SAVE25% Spray & Hair 25% $36.00 Fragrance 8.5 oz. Salon Value $48.00 10.50 Salon Value $14.00Only available in Northern California and Nevada.BaBylissPRO Italo Milky MintLuminoso Dryer Hairdryer$79.00 each $245.00BLW6350 White 2527D0V02BLBK6350 BlackBLPR6350 Purple • Quiet, lightweight and sleekBLPR6350 Pink • Features a lifetime warrantyBLO6350 Orange • Infinite heat and speed settingsBLG6350 Green • Meant to be used on allBLY6350 YellowBLBL6350 Blue 8 types of known hairConair ProChampion EuroStyler Dryer$24.95C55818 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

CREATOR OF THE SAVE BALAY BOX® $20TheBalay Box$79.00Salon Value $99.00Includes:1 Sunlights Professionnel Balayage Lightener (34 applications)1 Balay Paddle1 Balay Brush1 NEW Sunlights Educational DVD4 Balayage Sectioning Clips1 Balay Wrap- Short (150 applications)THEBALAYBOXBUY ONE, GET ONE 50% OFFBALAYAGECLIPS The Balayage Clips 6 pk. $10.00BALAYBRUSH The Balay Brush $4.00BALAYPADDLE The Balay Paddle $8.00BALAYWRAPLONG The Balay Wrap (Long) $29.95BALAYWRAPMEDIUM The Balay Wrap (Medium) $39.95BALAYWRAPSHORT The Balay Wrap (Short) $19.95SUNLIGHTSBALAYAGELIGHTENER Sunlights Balayage Lightener 17.6 oz. $34.00 PROi Pastel $5.99 Professional Hair Dryer BWP830SBAQ Aqua EACH $175.00 BWP830SBPK Baby Pink 88334953886 BWP830SBPR PurpleConvertible Blo Brush OriginalCollection DetanglerInterchangeable B830W-BLO/BU BlueBarrel Styling Tools B830W-BLO/RD Red B830WM-GR Limelight B830WM-PK Punchy Pink$42.50 each Neon B830WM-PR Lovin’ Lilac BSC830AZUP Bombshell Blue883349700011 Tousled Waves BWP830NOGP Coral Chic BSC830BKBP Black Out 1.25–0.75 Inch Tapered BWP830NPKP Slammin’ Sangria BSC830PRDP Viva Violet883349700028 Defined Curls 1 Inch Clip BWP830NPRP Plum Party BWP830SLVP Stone Cold Steel883349700035 Polished Curls 1.25 Inch Clip883349700042 Loose Waves 1.5 Inch Straight883349700059 Undone Waves 1 Inch StraightSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 19

$72.00 BONUS SIZE Rosemary RepelPurchase 12: Conditioning Spray 12 oz.Sparks Colors $6.75Receive 1 Each FREE: ROSELISP12Tint BowlTint Brush • Proprietary blend of organic Rosemary, Citronella, Tea Tree and Geranium oils clinically proven effective to help prevent lice • Jojoba and Chamomile hydrate, moisturize and soothe the scalp • Gentle, safe and effective for daily use for the entire family • Free of sulfates, harsh chemicals and toxins • Gluten, soy, dairy and nut freeClassic SAVE Continuum 50% DealFBCL5 Full Body 5pk. $14.50 BUY ONE,HBCL10 Half Body 10pk. $15.40 GET ONE FREEFBCL15 Full Body 15 pk. $43.50 $65.00 Plus Salon Value $130.00 FBPL Full Body 5pk. $14.50 HBPL10 Half Body 10pk. $14.50 Purchase 1: FBPL15 Full Body 15pk. $43.50 Ro•Maxx 16.9 oz. Receive 1 FREE: Ro•Zen 16.9 oz. DSL-ROMAXX+ROZEN20 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

INTRODUCTORYOFFERPermanent Mini$350.00Purchase:40 OYA Permanent Shades of Your Choice4 Lotions of your choiceReceive FREE:1 Permanent Color Strand Chart1 Color Bowl2 Color Brushes – Large1 Color Brush – Small1 Color Cape1 Color Apron1 Color Scale1 Color Application Bottle1 TimerSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 21

STYLIST PROMOS NEW Carryall Stylist BagMoroccanoil is celebrating the passion and dedication of hairstylists with two new stylist-exclusivepromos and fantastic product savings! Get your limited-edition bag and bundle while supplies last. SAVE City Sleeker 37% $152.00 Salon Value $241.50 Includes 1 Each: Luminous Hairspray Medium 10 oz. Heat Styling Protection 8.5 oz. Original Treatment 6.8 oz. Titanium Ceramic Hairstyling Iron Smoothing Lotion 10.2 oz Ceramic Paddle Brush Root Boost 8.5 oz. NEW Carryall Stylist Bag Volumizing Mousse 8.5 oz. Dry Texture Spray 5.4 oz. PRO1703USTailored Texture SAVE 39%$65.00Salon Value $107.00Includes 1 Each:Original Treatment 3.4 oz.Hydrating Styling Cream 10.2 oz.Root Boost 8.5 oz.Texture Clay 2.6 oz.Dry Texture Spray 5.4 oz.Luminous Hairspray Strong 10 oz.NEW Carryall Stylist BagPRO1702US22 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Love is in The Hair SPRING 2017 Love is in the air with the newest promotion by Moroccanoil! Featuring bestselling Shampoo and Conditioner duos plus free travel products in a limited edition cosmetic case!Curl SAVE UP TO$28.50 23%Salon Value $35.00Purchase 1 Each: HydrationCurl Enhancing Shampoo 8.5 oz. $23.50Curl Enhancing Conditioner 8.5 oz. Salon Value $28.50Receive 1 FREE: Purchase 1 Each:Curl Defining Cream 2.53 oz. Hydrating Shampoo 8.5 oz. Hydrating Conditioner 8.5 oz.PRO17SPR02US Receive 1 FREE:Repair Luminous Hairspray Strong 2.3 oz.$24.50 PRO17SPR01USSalon Value $32.00Purchase 1 Each:Moisture Repair Shampoo 8.5 oz.Moisture Repair Conditioner 8.5 oz.Receive 1 FREE:Original Treatment 0.85 oz.PRO17SPR03USSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 23

Limited EditionMini Display Envious Beauty SetIntro Package $75.00$710.00 Includes 1 Each:Purchase: neuLASH 6ml6 neuLASH 3.2 ml neuENVY Mascara 9ml3 neuLASH 6 ml Bag4 neuBROW 6 ml NEU-16148Receive FREE:1 neuLASH POP Deluxe Display1 Display Testers10 neuLASH Brochures4 neuLASH Deluxe SamplesNEU-1387424 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

SAVE 25% Blacklight Blue Shampoo Professional Formula 32 oz. $26.25 Salon Value $35.00The Ultimate SAVE SAVEKit Balaymelt 36% 20%$79.95 Blacklight Cool TonedSalon Value $124.35 Blonde 1 lb.Includes: 2 FOR $39.951 Blacklight Balayage Clay Lightener 0.55 lb. Salon Value $24.951 Blacklight Blue Shampoo Professional Formula 32 oz.6 Calura Tubes 2 oz. (2 x 6 Neutral, 1 x 7 Neutral, 1 x 7-1/7A, 2 x 9-32/9GI)1 W.O.W. Comb1 How-to Document Only available in Northern California and Nevada.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 25

SAVE jetBlack Premium 25% Reusable Latex GlovesSAVE $8.23 each20% Salon Value $10.98 each Powder Free, 12 Count JBLG-12S Small JBLG-12M Medium JBLG-12L Large Embossed SAVE Pre-Cut Foil 10% Salon Value up to $15.95 Foil Assistant EF400-SL Silver 5” x 8” $9.19 $24.25 EF512-SL Silver 5” x 12” $10.39 Salon Value $26.95 EF400-PW Periwinkle 5” x 8” $12.76 FA-400 EF400-FS Fuchsia 5” x 8” $12.76$7.00 eachVolumeVBSHVOL355US Shampoo 12 oz.VBCOVOL355US Conditioner 12 oz.VOLUME SHAMPOOGently cleanses hair, provides weightlesslift and protects color. Leaves hairvoluminous, smooth and tangle-free.VOLUME CONDITIONERProvides lasting full body while strengtheninghair. Formulated to weightlesslymoisturize, thicken and detangle.26 MARCH / APRIL 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

SAVE Moisture 17% Shampoo Bundle BUY FIVE, GET ONE FREE $47.40 Salon Value $56.88 Moisture Shampoo 12 oz. Moisture Condition Bundle BUY FIVE, GET ONE FREE SAVE $37.50 17% Salon Value $45.00 Moisture Condition 8 oz.SAVE Restore Bundle SAVE HeatSmart 17% 17% Serum Bundle BUY FIVE, GET ONE FREE BUY FIVE, GET ONE FREE $47.50 $52.40 Salon Value $57.00 Restore Leave-In Balm 3 oz. Salon Value $62.88 HeatSmart Serum 3 oz. SAVE Amino Fusion SAVE Thermacare UP TO Smoothing 17% Bundle 20% Treatment Kits BUY FIVE, $40.00 GET ONE FREE Salon Value up to $49.00 $42.50 Regular Strength $24.00 Salon Value $51.00 Thermacare Leave-In Extra Strength $40.00 Condition 8 oz. Only available in Northern California and Nevada.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MARCH / APRIL 2017 27

TORRANCE LAKE FOREST ENCINO SAN DIEGO LAS VEGAS23760 Hawthorne Blvd. 23784 Mercury Rd. 15605 Ventura Blvd. 1400 Camino De La Reina 2550 S. Rainbow Blvd.Torrance, CA 90505 Lake Forest, CA 92630 Encino, CA 91436 San Diego, CA 92108 Las Vegas, NV 89146877.633.1717 949.587.1514 818.386.0304 619.294.3040 702.902.2434RENO HENDERSON SAN JOSE Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing4950 Kietzke Lane #101 8810 S Maryland Pkwy. Ste 100 848 E. Gish Rd. #2Reno, NV 89509 Las Vegas, NV 89123 San Jose, CA 95112 errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc.888.478.4481 702.754.1235 © 2017 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481