January - February Magazine for Sweis, Inc. (public)

JANUARY | FEBRUARY 2019 SWEIS, INC.NEW LOOK FOR WHAT’S INSIDELOMA PAGE 5 LIMITED EDITION MOROCCANOIL LITER DUOS PAGE 7 7 SLEEK NEW SHADES ALOXXI PAGE 4YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

SHOP BY BRAND Dear Friends,ALOXXI......................................... PG 4 As 2018 comes to a close, I want to take aBABE............................................PG 16 moment to personally thank you for being aBRAZILIAN BLOWOUT................PG 20 valued customer of Sweis, Inc. We appreciateCOLORPROOF ..................... PG 14 - 15 your loyalty to Sweis and the brands we offer.ETHICA......................................... PG 3FRAMAR .....................................PG 20 Our mission is to provide you with the very bestHYDROPEPTIDE ......................... PG 23 in products, service, and education. It is ourIT’S A 10 ...................................... PG 17 goal to contribute to your business by providingKERATIN COMPLEX ............... PG 10 - 11 you with ideas and tools to help you to thriveLIVING PROOF ............................. PG 8 and grow. As we head into the new year theLOMA ........................................... PG 5 idea foremost in our minds is finding new waysMILBON ......................................PG 9 to increase visibility and exposure to ultimatelyMOROCCANOIL .................... PG 6 - 7 gain more business. In today’s digital age theNEUMA ....................................... PG 13 fastest and easiest way to increase recognitionOLIGO ........................................ PG 12 is through the use of social media.PIERRE F ..................................... PG 24PRIVÉ............................................ PG 21 •H• ere734.a1%rbeiolslfoiocmnoenpsienuotmeperleerssattirrneugsatsctstaiovtciesitasilocnsceitaotlwmcooernkdssiiadtoeusrg:eurisde them throughREUZEL ...................................... PG 22 purchasing decisionsSAINTS & SINNERS ..................... PG 22 • 92% of consumers trust online recommendations from people theySTYLE EDIT .................................. PG 18 know rather than brand advertisingESSENTIALS & TOOLS.........PG 25 -27THERMAFUSE............................. PG 24 With so much attention on social media, as a small business owner,VERB ...........................................PG 19 it is in your best interest to ensure that you are keeping up with the trend. Gone are the days of expensive print marketing and advertising with limited visibility. By implementing a few quick, easy and FREE strategies into your business you will build brand awareness, increase your customer base and connect with current clients. The use of social media will make it easier for customers to find you. It will aid in customer retention, loyalty and overall satisfaction. Here are a few steps to increase your visibility: 1. Establish or update social media accounts for your business (Facebook and Instagram are the best tools for the beauty industry) 2. Spend a few hours each week to post pictures or videos of your work and to share information about the products you use 3. Engage with your clients by connecting with them, featuring and tagging them As a parting thought, “the amount of influence someone has isn’t based on the size of their following but rather the TRUST they have with the audience”. By connecting with your clients through social media you are establishing a level of transparency that will translate into a high level of trust. Wishing you a successful 2019. Thank you again for your partnership. KSinacrelrelSy, weis Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc. © 2019 SWEIS, Inc.2 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

Advanced scalp, anti-aging and hair growth benefitsETH-438001 ETH-438002 ETH-438003 ETH-438004VISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 3

Buy 18 Tubes of Chroma NEW! 10AAGet 1 New Shades Kit FREE 8NAMT CHROMAIncludes: SAVE Shades 9AA6AA - Truffle of Fun 27% 7NAMT8AA - Notte or Nice Choose From:9AA - Whisper in Milan 8AA10AA - Steel Me to Italy CC06AA 6AA - Truffle of Fun 5NAMT5NAMT - Duchess at Dusk CCO8AA 8AA - Notte or Nice7NAMT - A Latte Colore CCO9AA 9AA - Whisper in Milan 6AA8NAMT - Mambo Italiano CC10AA 10AA - Steel Me to ItalyUpdated Chroma Swatch Book Strips CC05NAMT 5NAMT - Duchess at Dusk CC07NAMT 7NAMT - A Latte ColoreALO-CHNSK CC08NAMT 8NAMT - Mambo Italiano REVAMP YOUR LOOK with these hues that control warmth for a cool & edgy finish.Buy 6 Tubes of Andiamo Buy 6 Tubes of TonesGet ColorPrime Pre-Color Get 1 Freehand 6xTreatment 10.1 oz. FREE 6x Lightener 14.1 oz. FREEALO-AND+CP ALO-TONE+FH SAVE SAVE 33% 33%SAVE SAVE SAVE SAVE30% 25% 25% 25%ColourLock Post-Color Essential 7 Dry Oil Lightweight WorkingFinisher 16.9 oz. Shine Mist 3.4 oz. Sculpting Wax 6 oz. Hairspray 9.1 oz.SPCL500 STE7SS100 STLSW179 STWSP3004 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

new look SAVE 25% SAVE 25%Cleanse & Condition Style Stock UpStock Up Purchase 2 Each:Purchase 2 Each: SAVE 25% Maximum Volumizing Solution 8 oz.Violet Shampoo 12 oz. Nourishing Oil Treatment 3.4 oz.Violet Conditioner 12 oz. Buy 9 Get 3 FREE Fortifying Repairative Tonic 3.4 oz.Moisturizing Shampoo 12 oz. Smoothing Creme 8 oz.Moisturizing Conditioner 12 oz. Calming Creme Anti-Frizz Calming Creme 8.45 oz.Nourishing Shampoo 12 oz. Leave-In Styling Creme 8.5 oz. Curvy Creme 8 oz.Nourishing Conditioner 12 oz. Fiber Putty 3 oz.Daily Shampoo 12 oz. L-CA8-BUY9 Firm Hold Gel 8 oz.Daily Conditioner 12 oz.Deep Conditioner 8 oz. Receive FREEReceive FREE: 3 Easel Cards 5 Brochures3 Easel Cards 1 Window Cling5 Brochures 1 Mirror Cling1 Window Cling1 Mirror Cling L-STYLE-STOCKUPL-CLEANSE-STOCKUPVISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 5

Helping you Keep your New Year's Resolution SAVE NEW YEAR 18% Treatment Promotion GREAT FOR Includes: RETAIL, 4 Original Treatment 3.4 oz. BACKBAR 6 Original Treatment 0.34 oz. Choose from:& SAMPLING! PRO1735US Original PRO1736US Light Start the year off right and save on our award-winning foundation for hairstyling!GYM REFRESH GYM REFRESHDARK LIGHTIncludes: Includes:Orignal Treatment .85 oz. Light Treatment .85 oz.Dry Shampoo Dark 1.7 oz. Dry Shampoo Light 1.7 oz.Moroccanoil Water Bottle 20 oz. Moroccanoil Water Bottle 20 oz.PRO1908US PRO1909US This new year, refresh yourself inside and out! Perfect for on-the-go beauty, this set pairs our Dry Shampoo with Moroccanoil Treatment and features a beautifully-branded Moroccanoil water bottle.6 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

Hydrate Duo SAVE 20%Includes 1 Each:Hydrating Shampoo 16.9 oz.Hydrating Conditioner 16.9 ozPRO1902USSAVE Repair Duo20% Includes 1 Each: Repair Shampoo 16.9 oz. Repair Conditioner 16.9 oz. PRO1904USColor Continue SAVEDuo 20%Includes 1 Each:Color Continue 16.9 oz.Color Continue 16.9 oz.PRO1903USSAVE Volume Duo20% Includes 1 Each: Extra Volume Shampoo 16.9 oz. Extra Volume Conditioner 16.9 oz. PRO1905USSmoothing Duo SAVE 20%Includes 1 Each:Smoothing Shampoo 16.9 oz.Smoothing Conditioner 16.9 oz.PRO1901USVISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 7

NEW! Restore Dry Scalp Treatment* SAVE PhD Triple Detox 36% Shampoo IntroSoothe and hydrate your client’s scalp Purchase 12:LP-02393 PhD Triple Detox Shampoo 5.4 oz. SAVE 41% Receive FREE:Restore Dry Scalp 1 PhD Triple Detox Shampoo 32 oz.Treatment Intro 20 PhD Triple Detox Shampoo Samples 1 oz. 1 Sample HolderPurchase 10: 1 Mirror Cling 12 Hard Water Indicator TestsRestore Dry Scalp Treatment 3.4 oz. LP-02461Receive FREE: BUY 5 GET 1 FREE2 Restore Dry Scalp Treatment 3.4 oz. PhD Triple Detox10 Restore Perfecting Spray 1.7 oz. Shampoo 5.4 oz.1 Easel SignLP-02462 SKU LP-TDS5+1BUY 5 GET 1 FREE NEW! Perfect hair DayRestore Dry Scalp Triple Detox Shampoo*Treatment 3.4 oz. Gently removes buildup from product, pollution + hard waterSKU LP-RDS5+1 LP-02371 *Promos Available FebruaryRestore Core Promotion 18% Off LitersPurchase 6 Each: LP-01308 No Frizz Shampoo LP-01309 No Frizz ConditionerRestore Shampoo 8 oz. LP-01306 Full Shampoo LP-01307 Full ConditionerRestore Conditioner 8 oz. SAVE LP-01304 Restore Shampoo LP-01305 Restore ConditionerReceive 12 Each FREE: 31% LP-01543 Perfect Hair Day Shampoo LP-01544 Perfect Hair Day ConditionerRestore Mask Treatment 1 oz.LP-024598 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

PURIFY, HYDRATE AND REPAIR HAIRYOUR WINTER ROUTINE IS IN THE SAVE SAVEBAG WITH THESE CARE DUOS 25% 25%Repair and reconstruct severely damaged hair Purchase: Purchase:with the REPAIR collection. This restorative 1 Restorative Shampoo 6.8 fl. oz. 1 Purifying Gel Shampoo 6.8 fl. oz.shampoo gently cleanses and protects fragile 1 Restorative Treatment 7.1 fl. oz. 1 HydratingTreatment 7.1 fl. oz.strands from friction while the treatment deeply Receive Free: Receive Free:nourishes and safeguards from further damage. 1 Milbon pouch ($40.00 retail value) 1 Milbon pouch ($40.00 retail value) Salon Price: $30.00 Salon Price: $30.00Detox and purify with our SCALP collection. The MLB-RSDUOJF19 MLB-PGDUOJF19unique formula combats five scalp conditionsincluding itchiness, dandruff, dryness, oilinessand odor caused by fatty acid buildup.VISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 9

SAVE 10% Addicted to Smooth Purchase 1 Each: Express Blow-Out 16 oz. Receive 1 Each FREE Clarifying Shampoo 16 oz. Smoothing Quick Guide Brochure KCADSMTH Express Your Color Purchase 1 Each: Express Blowout Liter Receive 1 Each FREE: KeraLuminous Light Copper Golden Blonde 8.43/CG KeraLuminous Dark Mahogany Blonde 6.5/6RV KeraLuminous Intense Copper .44/CC Developer 20 Volume 32 oz. Express Your Color Technique Card XCEXPCLRNEW SIZE & NEW LOOK! SAVE 10% Introducing our brand new look and 16 oz. size of Express Blow Out (EBO).This express keratin smoothing service delivers polished, more manageable hair in just 1 hour, with results that last up to 6 weeks.10 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

SAVE SAVE 23% 31% Kera-Timeless Vital for Blonde Purchase 18 Each: Purchase 3 Each: Keralumnious Shades (Stylists Choice) It’s A Blonde Thing 1 lb Receive 1 Each FREE: Receive 1 Each FREE: Timeless Color Fade-Defy Shampoo 33.8 oz. Vitalshot 10-Pack Timeless Color Fade-Defy Conditioner 33.8 oz. KCVTBL Color Wall Chart KCKRTMLS SAVE 25%SAVE 13%Klear Brilliance The Mini SmootherPurchase 12 Each: Purchase 3 Each:Kerabrilliance Shades (Stylists Choice) Intense RX 1 oz. Infusion 4 oz.Receive 1 Each FREE: Receive 1 Each FREEKerabrilliance ClearActivator 6 Volume 32 oz. Intense RX 1 oz. Infusion 4 oz.KCKLRBR KCMNSMTHRVISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 11

LIMITED EDITION Blacklight Lighteners Sampling Kit Includes 1 Each: Blacklight Extra Blonde 1.6 oz. Blacklight Cool Toned Blonde 1.6 oz. Blacklight Balayage 0.7 oz. Blacklight Cream 2 oz. Blacklight Smart Developer 8.2 oz. Mini Blacklight Portfolio OGBLSMPKITSAVE SAVE Misael’s16% 19% Favorites Kit Blacklight Includes 1 Each: Blowout Mist 8.5 oz. 18-in-1 Powder Pump Volume 0.32 oz. Hair Beautifier Dry Texture Spray 7 oz. Includes: OGMFK 6 18-in-1 Hair Beautifier 8.5 oz. 1 Display Box OGBL18BOXSAVE SAVE 14% 25% Buy 24 Tubes of Colour Funk Hue Shades Get an Oligo Cape FREE Buy 3 Get 1 Free MIX & MATCH MIX & MATCH OGCLRCAPE12 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

NAT U R A L LY A D D I C T I V ECleanse. Condition. TreatPurchase 1 Each:reNeu Shampoo 10.1 oz.reNeu Condition 8.5 oz.Recieve 1 Each FREE:neuMoisture Intensive Masque 2.5 oz.NM-CCTSAVE26% SAVE 32% SAVE 12%Restyle. Reshape Restore & RepairPurchase 1 Each: Purchase 1 Each:neuStying Texturizer 3.4 oz. neuMoisture Shampoo 10.1 oz.neuStyling Extender 8.5 oz. neuMoisture Condition 8.5 oz.Receive 1 Each FREE: Receive 1 Each FREE:Neuma Detangling Comb neuRepair Argan Oil 2.5 oz.NM-RRSTYLE NM-RESTREPVISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 13

SAVE 25% SuperRich Transformation Kit Includes 1 Each: SuperRich Moisture Shampoo 8.5 oz. SuperRich Moisture Condition 8.5 oz. Fiberblast Texture Creme 2.5 oz. 80P1218-1 SAVE 8x 25% 25% OFF PlushLocks ActivationPRO SIZES Purchase 2 Each:Shampoo & Conditions 25.4 oz. PlushLocks Leave-In Smooth 6.7 oz. Receive 8 Each Free: CrazySmooth Anti-Frizz Trio Packettes 30P1218-314 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

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Keratin CollectionStylist IntroPurchase 3 Each:Miracle Shampoo Plus Keratin 10 oz.Miracle Deep Conditioner Plus Keratin 5 oz.Miracle Leave-In Plus Keratin 4 oz.Receive 1 Each FREE:It’s a 10 Window ClingAcrylic Countertop DisplayIAT-KCBRI SAVE 21%VISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 17

The Stylist Starter Collection Collection Sample Box Includes: 1 collection brochure and 9 testers: 2 brunette beauty root concealer (black/dark brown, medium/light brown) 1 brunette beauty root touch-up (lightest brown/medium blonde) 1 blonde perfection root concealer (medium blonde) 2 blonde perfection root touch-up (light blonde, dark blonde) 3 drop red gorgeous root touch-up (light red, medium red, dark red) STE-KIT26 SAVE 47%18 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

volume hydrate VBPRO1901US Volume VBPRO1903US Hydrating sea ghostVBPRO1902US Sea VBPRO1904US Ghost duos include shampoo + conditioner 12 oz. + free bag!VISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 19

SAVE 33%b3 Large Salon Intro SAVE b3 Demi Permanent 33% Conditioner KitIncludes:1 b3 Brazilian Bond Builder 17 oz. Purchase 1:1 b3 Demi Permanent Conditioner 34 oz.2 b3 Color Care Shampoo 12 oz. b3 Demi Permanent Conditioner 34 Fl. Oz. 2 b3 Color Care Conditioner 12 oz.2 b3 Reconstructor 6 oz. Receive 1 Each FREE:4 b3 Ionic Color Lock 4.75 oz.3 b3 Color Brushes b3 Brazilian Bond Builder 4 Fl. Oz. 3 b3 Color Bowls Dosage Syringe1 b3 Professional Apron b3 Color Applicator Brush3 b3 Color Capes b3 Color Bowl1 b3 Mirror Cling1 b3 Easel Card 3 pk. BB37001 Demi Permanent Conditioner Easel Card 1 Demi Permanent Conditioner Mirror ClingBB355020 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

SAVE 32% zero gravity volume Purchase: amp up shampoo 8 oz. amp up conditioner 8 oz. Receive 1 Each FREE: shining weightless amplifier 6.85 oz. PRV9029VISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 21

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New Items Available at Sweis! AquaBoost Cleansing Gel 6 oz. Oil-Free Hydrator 1 oz. HPRCG HPRAB This all-in-one anti-aging gentle cleanser Even acneic skin needs hydration, and this effectively removes dirt and excess oil blemish-busting, light-as-air gel moisturizer while toning and lifting away all traces works to absorb excess oil while delivering of makeup without over-drying. just the right amount of moisture to keep skin feeling and looking balanced and clear. Balancing Mask Cranberry Firm.A.Fix Pomegranate .5oz Nectar 1.7 oz. HPRBAM HPFN A unique anti-aging mask, This luxurious gel-serum tones and providing skin with a protective sculpts the neck and décolleté using a shield that keeps it balanced, calm, revolutionary epigenetic blend of hydrated and youthful looking. anti-gravity, anti-wrinkle and collagen-boosting peptides. JANUARY | FEBRUARY 2019 23VISIT US ONLINE AT SWEISINC.COM | 877.633.1717

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STYLIST ESSENTIALS & TOOLSFeatherweightCompact Folding Dryer#88334676851SinglePass X 1.5” Twirl Convertible BodyWaverWide Iron Curling Iron 1.25” White & Rose GoldWhite & Rose Gold Interchangeable Barrel 8833497359288334973541 88334976577 Whirl Convertible Styling Wand 1.25” Interchangeable Barrel 88334976581VISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 25

STYLIST ESSENTIALS & TOOLSTOUGHNESS. SHARPNESS. PRECISION. StyleCraft Dryer Professional Hair Clipper & Trimmer SCTP3000W ER-GP21-K Shmedium Iron MADE IN JAPAN SKU SCSH58W Professional Hair Clipper ER-GP80-K MADE IN JAPAN NEW! Wet Brush Pro Detangler Choose From: BWP830PROP Pink BWP830PROB Teal BWP830PROBK Black Pro Paddle Detangler Choose From: BWP831PURPNW Purple BWP831BLACKNW BlackTHE HEALTHY WAY TO BRUSH YOUR HAIR Flex Dry Teal OmbreHow you brush your hair is the key to strong and healthy hair and thesingle most overlooked step in hair care. Hair is weakest when wet and BWP800FXTOMpulling at it can snap it like a rubber band. This is why you should brushwith a tool that gently loosens knots without pulling or breaking hair.26 JANUARY | FEBRUARY 2019 COME VISIT ONE OF OUR 7 STORE LOCATIONS!

STYLIST ESSENTIALS & TOOLSBlack Nitrile Glove 5x11 Pop Up100 Count Silver 500 ctChoose From: PU-500SILBNG-LRG LargeBNG-MED MediumBNG-SML Small Backwards Bib 5x11 Pop Up Rosé All Day BB-CLR 500 ct. PU-500RG 8th Sense Dryer + Natures Touch StylerFROMM Shear Artistry Choose from: Transform Evergreen Towels REDLIPSTICK+NT Red Lipstick Deal FRO-F1009 FRO-65017 ICYSILVER+NT Icy Silver Deal COPPER+NT Sunset Copper Deal +S2A8V%EShear Artistry Shear ArtistryDare Invent FRO-F1020 FRO-F1017VISIT US ONLINE AT SWEISINC.COM | 877.633.1717 JANUARY | FEBRUARY 2019 27

SWEISINC.COMREGISTER ONLINE TODAY ATTO SHOP 24/7 | ORDER ONLINE | VIEW LATEST PROMOSCHECK FOR UPCOMING SALES, EDUCATIONAL EVENTS, AND GREAT SAVINGS!STORE LOCATIONS /SWEISINCPBS /SWEISINC /SWEISINCENCINO LAKE FOREST RENO SAN DIEGO TORRANCE VEGAS EAST VEGAS WEST15605 Ventura Blvd. 23784 Mercury Rd. 4950 Kietzke Lane 1400 Camino De La Reina 23760 Hawthorne Blvd. 8810 S Maryland Pkwy. 2550 S. Rainbow Blvd.Encino, CA 91436 Lake Forest, CA 92630 #101 #104 Torrance, CA 90505 #100 Ste. E-20 Reno, NV 89509 San Diego, CA 92108 Las Vegas, NV 89123 Las Vegas, NV 89146818.386.0304 949.587.1514 877.633.1717 775.382.1392 619.294.3040 702.754.1235 702.902.2434