September - October Magazine (Sweis, Inc. Customers ONLY)

SEPTEMBER/OCTOBER 2017 WHAT’S INSIDE FEARLESS BEAUTY: New Launches by Moroccanoil Model Courtesy of MoroccanoilYOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION Every year, we devote our September/October issue to charitable programs and community outreach. At Salon Spotlight Sweis, we strongly believe in supporting the local community as well as charitable organizations that do J. RUSSELL! THE SALON incredible, life-changing work. In the past, we have worked with The Make-A-Wish Foundation, Susan G. PALM DESERT, CA Komen for the Cure, Miller Children’s & Women’s Hospital, and Making Strides Against Breast Cancer. Have you ever cruised down El Paso, a world-class shoppingThis year, we would like to share some information about the district in Palm Desert, whichoutstanding organizations that we will be supporting this year. is home to luxury retailers, fine eateries, art galleries andCUT IT OUT®: Salons Against Domestic Abuse personal services, includingis dedicated to encouraging salon professionals the impressive J. Russelland others to fight the epidemic of domestic Salon? The popular avenueabuse in communities across the U.S. Cut It Out originally came from humblebuilds awareness and trains salon professionals to recognize warning signs beginnings, which mostlyand safely refer clients, colleagues, friends and family to local resources. consisted of miles of sand.Salon professionals are in a unique position to recognize the signs In 1973, Meg Firestone’s father opened an apparel store on El Paso,and symptoms of abuse in their clients and co-workers. Because which became quite successful. His success allowed him to purchaseof the intimate, nurturing nature of the relationship between salon a building on the corner of El Paso and San Luis Rey. In the back of theprofessionals and their clients and co-workers, salon professionals building there was an open space just off the parking lot. In 1984, thatcan often spot signs of physical abuse that others may never see. space became a beauty salon with six stations. The first stylist to inquireFor more information visit www.probeauty.org/cutitout/. about the salon space was J. Russell. He and his team of stylists made the decision to join the salon, and he has been with the salon ever since.The Beauty Bus Foundation delivers dignity, hope Now, as the artistic director, J. Russell works alongside Meg, David andand respite to chronically or terminally ill men, Lani to run the salon, which includes 70 people – 50 stations with fullwomen and children and their caregivers through time stylists, 10 in the spa (7 manicurists and 3 skin care professionals)grooming services and pampering products. The as well as maintenance, customer support and 5 receptionists.organization accomplishes their mission through: The salon attracts a diverse staff and multi generational customers,• In-Home Beauty and Grooming Services: Beauty Bus’ core from locals to seasonal visitors and moms to children. Meg explains program provides in-home beauty and grooming services, free that she and J. Russel are very close to the team and understand of charge, to patients whose illness or condition prevents their strengths and weaknesses as salon professionals. This allows them from accessing a salon or spa and their caregivers. them to appropriately match stylists with clients and help young stylists build their clientele. The salon receives approximately• Pop-Up Salons: Beauty Bus creates Pop-Up Salons where patients and 250 walk-ins per month with the goal of rebooking them. caregivers receive a variety of complimentary beauty and grooming services in a setting that promotes support and serenity. Meg offers her advice to young stylists: “Make sure that you love the business and stay on top of your training.”To get involved visit www.BeautyBus.org. As a salon that requires mandatory training, J. Russell enjoys andHappy Hats works to uplift the spirits, appreciates the classes and trainings offered by Sweis, in addition toenrich the lives and ease the fears of the samples and customer service support. J. Russell was one of thehospitalized children fighting cancer and original salons to take on Moroccanoil through Sweis about eight yearsother life-threatening illnesses. They work ago. The salon also raves about their Sweis sales rep, Jessica Hannahwith 63 hospitals nationwide as well as nine emergency rooms. By providingfun, whimsical hats along with an educational story/activity book with For more information on J. Russell Salon, visit JRusselltheSalon.com.crayons, Happy Hats helps to shift patients focus away from their discomfortand pain. For more information visit www.HappyHatsForKids.org.We know that there are so many worthwhile organizations out theredoing great work to help. We’d love for you to get to know theseorganizations on a deeper level; however, we’d also like to hear aboutthe causes that you feel personally connected to. Please share withus which organization has moved you and is dear to your heart.Sincerely,Karl Sweis2 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Education Spotlight SHOP BY BRANDMOROCCANOIL BEAUTIFUL ALOXXI................................. PG 14 & 15BUSINESS SUMMIT BABE........................................... PG 22 BRAZILIAN BLOWOUT................. PG 18Sweis Inc. Professional Salon & COLORPROOF ......................PG 8 & 9Spa Products invited 150 salon HYDROPEPTIDE ......................... PG 24professionals from California and KERATIN COMPLEX ............... PG 6 & 7Nevada for a full day of business KEUNE ..................................PG 10 & 11building and artistic education LIVING PROOF ..................... PG 16 & 17with Moroccanoil’s Nancy Dobell, LOMA ................................... PG 12 & 13Senior Director of Business and MOROCCANOIL ................... PG 4 & 5Brand Development, Robert Ham, NEULASH ....................................PG 23Global Director of Education and NEUMA ....................................... PG 19Kevin Hughes, Artistic Director. OLIGO ........................................PG 23The event was held at an exclusive venue in Irvine, CA. Stylists and REUZEL ...................................... PG 20salon owners were impressed by the quality of practical business SWEIS STORES............................ PG 28and branding information, the dynamic artistic demonstration, as PRODUCT CLUB ........................ PG 26well as the networking and relationship-building opportunities. SAINTS & SINNERS ...................... PG 21 STYLE EDIT ................................. PG 25“I learned how to market better and how to get the attention of SUNLIGHTS BALAYAGE .............. PG 26buyers. I loved Nancy’s bluntness and that she spoke from the THERMAFUSE ............................. PG 24consumer viewpoint.” Serena Joyner, Salon Studios Palm Desert, CA. TOOLS & SUNDRIES....................PG 27 VERB .......................................... PG 26“I’m on fire - I’m so inspired! I gave Nancy a standingovation.” Chadda Rhu, Icon Salon & Spa Las Vegas, NV.“The seminar was a thump on the head for people who don’tlike to sell.” Teresa Togo, Hue Salon & Spa Las Vegas, NV.Kevin Hughes and Robert Ham presented eight models with stylesand haircuts from Moroccanoil’s new Tradition of Beauty Collection,including a new twist on the top knot style with a faux bang. Theartists shared product and styling tips with the audience, as wellas techniques and helpful suggestions for working with clients.“As a family-owned business, Sweis strives to demonstrate, throughour educational opportunities and our level of service, that we areworking hard to serve as a valuable and trusted resource for oursalon partners. I believe that we effectively communicated this atthe Moroccanoil Business Summit,” shares Karl Sweis, Presidentof Sweis, Inc. Professional Beauty Distributor. “We received verypositive feedback from guests who were grateful for the informationand excited to put it into action to improve their business practices.”SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 3

STYLIST PROMOMoroccanoil is celebrating the passion and dedication of hairstylists with twonew stylist-exclusive promos and fantastic product savings! Get your limitededition bag and bundle with brand-new spray bottle while supplies last.Fall Blowout Bag SAVE Bag to Basics SAVE 35% 35%$162.50 $66.00Salon Value $250.50 Salon Value $102.00Purchase 1 Each: Purchase 1 Each:Root Boost 8.5 oz. Moroccanoil Treatment 3.4 oz.Luminous Hairspray Medium 10 oz. Smoothing Lotion 10.2 oz.Texture Clay 2.6 oz. Volumizing Mousse 8.5 oz.MO2000 Hair Dryer Dry Texture Spray 5.4 oz.Ceramic Paddle Brush Receive 1 Each FREE*:Receive 1 Each FREE*: Luminous Hairspray Strong 10 oz.Moroccanoil Treatment 6.8 oz. NEW Moroccanoil Spray BottleHydrating Styling Cream 10.2 oz. Carryall Stylist BagBeach Wave Mousse 5.8 oz.NEW Moroccanoil Spray Bottle PRO1720USCarryall Stylist Bag *All products for professional use only.PRO1721US*All products for professional use only. Luxury at Your FingertipsOCTOBER ONLY INTRODUCING SAVE Hand Cream THE SPA-FAVORITE 13% Intro MOISTURIZER IN A DISPLAY EXCLUSIVELY FOR $84.00 PROFESSIONAL SALONS! Salon Value $96.00 As seen – and experienced – at Purchase 7: leading spas and high-end retailers, Hand Cream Fragrance Originale 2.5 oz. Moroccanoil Hand Cream is now Receive 1 Each FREE: available to salons for retail sale. Hand Cream Fragrance Originale 2.5 oz. Tester POS Display PRO1712US4 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Holiday Retail! STYLE WITH CONFIDENCESAVE GIFTUP TO PACKS WITH TWO NEW LAUNCHES BY MOROCCANOIL! 23%Adore Astonish NEW!$23.50 $24.50 SAVE SAVE 21% 20%Salon Value $30.00 Salon Value $32.00 Protect Protect &Purchase 1 Each: Purchase 1 Each: & Perfect Perfect Intro SamplerHydrating Shampoo 8.5 oz. Moisture Repair Shampoo 8.5 oz. $186.00Hydrating Conditioner 8.5 oz. Moisture Repair Conditioner 8.5 oz. $31.00 Salon Value $232.00Receive 1 Each FREE: Receive 1 Each FREE: Salon Value $39.00 Purchase 1 Each: Purchase 6 Each:Hydrating Styling Cream 2.53 oz. Moroccanoil Treatment 0.85 oz.Holiday 2017 Box Holiday 2017 Box Perfect Defense 6 oz. Perfect Defense 6 oz. Mending Infusion 2.53 oz. Mending Infusion 2.53 oz.PRO17HOL01US PRO17HOL03US Receive 1 FREE: Receive FREE:Amaze Enchant Detangling Comb 1 Perfect Defense 6 oz.*$24.50 $28.50 1 Mending Infusion 2.53 oz.* MOR-PROTECTPERFECTSMPLR 6 Perfect Defense BonusSalon Value $31.00 Salon Value $34.50 Size Consumer Samples 1 Protect & Perfect Counter CardPurchase 1 Each: Purchase 1 Each: PRO1726USExtra Volume Shampoo 8.5 oz. Smoothing Shampoo 8.5 oz.Extra Volume Conditioner 8.5 oz. Smoothing Conditioner 8.5 oz. *For professional use only.Receive 1 Each FREE: Receive 1 Each FREE:Root Boost 2.55 oz. Smoothing Lotion 2.53 oz.Holiday 2017 Box Holiday 2017 BoxPRO17HOL02US PRO17HOL04USMoroccanoil Moroccanoil PERFECT DEFENSETreatment Ornament Candle Perfect Defense helps maintain healthy hair by protecting against the$7.50 each Capture the spirit of the holiday damaging effects of hot tools up to 450°F/230°C. The weightless, season with this candle that is argan oil-infused spray can be layered with any other styling product,Choose From: delicately fragranced with the Signature Moroccanoil Scent. and its dry spray formulation is perfect for second-day touch-ups.PRO1622US Original Treatment $28.00 MENDING INFUSIONPRO1722US Treatment Light BLCDLMO200US Can’t beat ‘em? Bind ‘em! Mending Infusion is a lightweight, instantly-absorbing finisher that helps to align and soften dry, brittle ends. The argan oil-infused formula helps seal split ends, nourish and strengthen for a smooth, fresh-cut appearance.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 5

CELEBRATE THE SEASONGet Creative Give your clients statement smooth hair this holiday season and grow your business with$74.45 our revenue building opportunities.Salon Value $123.94 SAVE End the SAVEPurchase: 40% Year with an 21% Anniversary Shot5 Metamorfix Extreme Direct Pigments 1.35 oz. (Your Choice) $209.821 It’s a Blonde Thing Lightening Tub 1 lb. Salon Value $265.85Receive 1 Each FREE: Purchase:Metamorfix Multi-Purpose Color Perfector 18.6 oz.It’s a Blonde Thing Developer 20 Vol. 32 oz. 18 KeraHold Shades 3.5 oz. (Your Choice)Lifestyle Guide 12 KeraBrilliance Shades 2 oz. (Your Choice)KCCTGETCR Receive 1 Each FREE:Keratin Sidekick: KeraHold Developer 20 Vol. 32 oz.Timeless Edition Demi-Glaze Activator 32 oz. Vitalshot Bond Rebuilder 10 pk.$64.80 Metamorfix 2-in-1 Barrier + Stain Removal Cream 5 oz. Mixing BowlPurchase 3: Application Brush Metal Tube KeyTimeless Color Fade-Defy Shampoo 13.5 oz. Lifestyle GuideReceive 3 at 20% OFF: KCCTENDYRTimeless Color Fade-Defy Conditioner 13.5 oz.KCSDKCKS-TML Same Day Keratin Treatment SAVE 22%Keratin KeratinPersonalized Blow Personalized BlowOut Liter Promo Out 16 oz. Promo$350.00 $200.00Salon Value $450.00 Salon Value $255.00Purchase 1: Purchase 1:Personalized Blow Out Same Day Keratin Treatment Liter Personalized Blow Out Same Day Keratin Treatment 16 oz.Receive 1 FREE: Receive 1 FREE:PicturePerfect Hair Bond Sealing Masque Liter PicturePerfect Hair Bond Sealing Masque 16 oz.KCPBOLTRPR KCPBO16PR Only available in Southern California and Las Vegas. SWEISINC.COM6 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717

Statement SmoothSalon Edition$350.00 SAVESalon Value $386.00 9%Purchase 1:Natural Keratin Smoothing Treatment LiterReceive FREE ($36.00 Salon Value):2 In-Salon Regimen Displays- 6 Envelopes Included in Each Display Each Envelope Includes 1 Each: Triple Packette (Keratin Color Care Shampoo, Keratin Color Care Conditioner, Infusion Keratin Replenisher)1 Smoothing Therapy Quick Guide BrochureKCSTSM-SLNStylist Edition SAVE 11%$200.00Salon Value $224.00Purchase 1:Natural Keratin Smoothing Treatment 16 oz.Receive FREE ($24.00 Salon Value):3 Keratin Color Care Travel Valet 3 oz.1 Smoothing Therapy Quick Guide BrochureKCSTSM-STY Holiday Retail!SAVE Vanilla Gift Collection:16% Bean Deep Holiday Edition Conditioner 7 oz. $20.00 SAVE BUY FIVE, GET 41% ONE FREE Salon Value $34.00 Purchase 1 Each: $60.00 Keratin Color Care Shampoo 13.5 oz. Salon Value $72.00 Keratin Color Care Conditioner 13.5 oz. KCHYPRTY Receive 1 FREE: Infusion Keratin Replenisher 2.5 oz. KCGCHOL17SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 7

SHINY & BRIGHT HOLIDAY GIFTSHoliday Mini SAVE The perfect gift always delivers a little bitMiracles UP TO of sparkle and a whole lot of shine. Stock 30% up on these great holiday retail items!Salon Value up to $35.40 SAVE SuperPlump UP TO Holiday KitPurchase 4: 32% $34.00Travel Sizes 2 oz. Salon Value $50.00Receive 1 FREE: Purchase 1 Each:ColorProof “California” Cosmetic Bag SuperPlump Volumizing Shampoo 10.1 oz.Choose From: SuperPlump Volumizing Condition 8.5 oz.SuperRich Moisture Shampoo $17.28 Receive 1 FREE:SuperRich Moisture Condition $17.28 TextureCharge Color Protect Texture + Finishing Spray 6.7 oz.SuperPlump Volumizing Shampoo $17.28 80P0917-2SuperPlump Volumizing Condition $17.28CrazySmooth Anti-Frizz Shampoo $18.24CrazySmooth Anti-Frizz Condition $18.24SignatureBlonde Violet Shampoo $22.08SignatureBlonde Violet Condition $22.08TruCurl Curl Perfecting Shampoo $18.24TruCurl Curl Perfecting Condition $18.24 SuperRich Holiday KitBaobab Heal & Repair Shampoo $25.92 $34.00Baobab Heal & Repair Condition $25.92 Salon Value $48.00ClearItUp Detox Shampoo $17.28 Purchase 1 Each:NO MIX & MATCH SuperRich Moisture Shampoo 10.1 oz. Therapy System Kits SuperRich Moisture Condition 8.5 oz. SAVE Receive 1 FREE: UP TO 28% HumidityRx Anti-Frizz Weatherproof Spray 5 oz.TruCurl 80P0917-1$39.00 Baobab CrazySmooth Heal & Holiday KitSalon Value $53.00 RepairPurchase 1 Each: $39.00 $50.00Curl Perfecting Shampoo 10.1 oz. Salon Value $55.00Curl Perfecting Condition 8.5 oz. Salon Value $69.50 Purchase 1 Each:Receive 1 FREE: Purchase 1 Each: CrazySmooth Anti-Frizz Shampoo 10.1 oz.CurlyLocks Color Protect Curl Mousse 9 oz. Shampoo 8.5 oz. CrazySmooth Anti-Frizz Condition 8.5 oz. Condition 8.5 oz.70P0817-1 Receive 1 FREE: Receive 1 FREE: HeatProof Anti-Frizz Blow Dry Crème 6.7 oz. Leave-In Treatment 5.1 oz. 80P0917-3 75P0817-18 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Fall in Love with BodySuperPlump Whipped NEW!Bodifying MousseHOLD: 6 SHINE: 5• Salt-free, heat-activated, ultra-rich crème mousse designed for color-treated hair• Panthenol nourishes and keeps strands soft while providing a powerful boost of volume and shine• Rice Extract instantly delivers all-over body and fullness• H2O Polymer provides shape and maintains flexible style memory• Flexshield Technology combined with Advanced Color Last System provides color and heat protection• White Nectarine, Peony and Citrus EssenceSuperPlump Whipped SAVEBodifying Mousse 25%BUY THREE, GET ONEFREE + ONE EASEL CARD Textured WavesSalon Value up to $52.00 SAVEChoose From: 19%20P0817-1 9 oz. $39.00 Texture Tool Kit20P0817-2 2 oz. $16.20 $39.60 SAVE SAVE Salon Value $48.60 25% 24% Purchase 1 Each:Style Stock Up Fall PowderFix Texturizing Powder 0.53 oz.BUY THREE, Backbar FiberBlast Texture Crème 2.5 oz.GET ONE FREE Savings UltraMarathon Strong Hold Color Protect Hairspray 9 oz. SuperRich Split Ends Mender Packette 0.25 oz.$45.00 64 OZ. WITH A FREE PUMP! Receive 1 FREE:Salon Value $60.00Choose From: $45.60 each ColorProof Shower Cap Get-the-Look Tips & Tricks50P0817-1 RuleBreaker Firm Flexible Wax 1.7 oz. Salon Value $60.00 each50P0817-2 CraftingPomade Texture + Hold + Shine 1.7 oz. 80P0817-1 Choose From:NO MIX & MATCH 10P0817-1 SuperRich Moisture Shampoo 10P0817-2 SuperRich Moisture Condition 65P0817-1 SignatureBlonde Violet Shampoo 65P0817-2 SignatureBlonde Violet ConditionSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 9

HOLIDAY GIFTS So Pure Relax SAVE & Recover 42% $35.00 Salon Value $60.50 Includes 1 Each: Recover Shampoo 8.5 oz. Recover Conditioning Spray 6.8 oz. Moroccan Argan Oil Light 1.5 oz. Custom Candle 6 oz. 877201 Stuff Those Stockings! BUY ANY TWO TRAVEL SIZE PRODUCTS, GET ONE FREE $4.50–$10.50 Salon Value $6.75–$15.75 Holiday Duos $20.00 EACH SAVE SAVE So Pure SAVECare Tinta 29% 20% Moisturizing 23%Color Care Care Satin Oil Salon Value $26.00Salon Value $28.00 Salon Value $25.00 Includes 1 Each: Includes 1 Each:Includes 1 Each: Moisturizing Shampoo 8.5 oz. Satin Oil Shampoo 10.1 oz. Moisturizing Conditioner 6.8 oz.Tinta Color Care Shampoo 10.1 oz. Satin Oil Conditioner 8.5 oz.Tinta Color Care Conditioner 8.5 oz. 877103 87710287710110 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Care Savings SAVE UP TOTintaColor Care 28%BUY SIX RETAIL,GET ONE SAVELITER FREE! 48%Salon Value up to $119.50 Create Your BLENDChoose From: SAVE857203 Tinta Color Care Shampoo $81.00 45%857204 Tinta Color Care Conditioner $87.00 BLEND + HairdryerNO MIX & MATCH $204.00GimmeThat Volume! Salon Value $373.95 Purchase 17:$22.50 BLEND Products (Your Choice)Salon Value $43.00Includes 1 Each: Receive 1 FREE:Absolute Volume Shampoo 10.1 oz. Keune Ceramic Ball DryerAbsolute Volume Conditioner 8.5 oz.Absolute Volume Mousse 6.7 oz. 857201Velcro Rollers 4 pk.857205 SAVE 63%CompleteCare Bag$30.00Salon Value $80.00Includes 1 Each:Absolute Volume – Volume Mousse 6.7 oz.Satin Oil – Oil Milk 4.7 oz.Vital Nutrition Porosity Filler 0.8 oz.Vital Nutrition Thermal Cream 4.7 oz.Cosmetic Bag847101SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 11

HOLIDAY GIFTSLomatherapy Candles$10.00 eachChoose From:LTCLCNDL Clove InsightLTVDCNDL Vanilla DreamsLTSCCNDL Spicy CitrusLTCRCNDL Cranberry RomanceLTPPCNDL Pear PleasuresTRAVEL TRIOS Moisturizing Stylist Holiday Bag SAVE 25% $7.50 $29.99Styling Salon Value $15.00 Salon Value $40.00$7.50 Includes 1 Each: Includes 1 Each:Salon Value $15.00 Moisturizing Shampoo 3 oz. Moisturizing Shampoo 12 oz.Includes 1 Each: Moisturizing Conditioner 3 oz. Moisturizing Treatment 12 oz. Calming Créme 3 oz. Finishing Spray 10 oz.Maximum Volumizing Solution 3 oz. Volumizing Foam 8 oz.Calming Créme 3 oz. LTRIO-MC Calming Créme 8 oz.Smoothing Créme 3 oz. Maximum Volumizing Solution 8 oz. SAVE Nourishing Oil Treatment 4 oz.L-TRIO-STYLING3 50% L-IN-Bag Client Favor Sample Trios $3.00 EACHDaily Moisturizing Nourishing StylingIncludes 1 Each: Includes 1 Each: Includes 1 Each: Includes 1 Each:Daily Shampoo 0.5 oz. Moisturizing Shampoo 0.5 oz. Nourishing Collection 0.5 oz. Maximum Volumizing Solution 0.5 oz.Daily Conditioner 0.5 oz. Moisturizing Conditioner 0.5 oz. Nourishing Conditioner 0.5 oz. Calming Créme 0.5 oz.Maximum Volumizing Solution 0.5 oz. Calming Créme 0.5 oz. Deep Conditioner 0.5 oz. Smoothing Créme 0.5 oz.L-DC-FAVOR L-MC-FAVOR L-NC-FAVOR L-STY-FAVOR12 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Good for Hair and SkinMoisturizingCollectionPack SAVE$12.00 25%Salon Value $16.00Purchase 1 Each:Moisture Shampoo 12 oz.Moisture Treatment 12 oz.Receive 1 FREE:Calming Créme 0.5 oz.LMCRETAILDUO+SAMPLE SAVE SAVE Finishing Salon Intro 25% 50% Hairspray 10 oz. SAVEStyling Duo BUY ONE, 20%Volume Pack GET ONE FREE! Fortifying$12.00 $9.99 Repairative TonicSalon Value $16.00 Salon Value $19.98 $99.00Includes 1 Each: LFSBOGO Salon Value $120.00Volumizing Foam 8 oz. Purchase 12:Maximum Volumizing Solution 8 oz. SAVE 35% Fortifying Repairative Tonic 4.25 oz.L-VF-MVS Receive FREE:NEW SIZE! SAVE Moisturizing Gallons 25% 1 Counter Display $50.00 12 Fortifying Repairative Tonic Sample 0.5 oz. New Price 1 Fortifying Repairative Tonic Liter Salon Value $77.00 $6.38 each LFRT99+LITER Includes 1 Each: Salon Value $8.51 each Moisturizing Shampoo Gallon LF-PASTE3 Forming Paste 3 oz. Moisturizing Treatment Gallon LF-PUTTY3 Fiber Putty 3 oz. LC-POMADE3 Créme Pomade 3 oz. LMTGL+LMSGLSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 13

HOLIDAY Volumizing HydratingBOXED SETS Set SetGive clients the gift of unbelievably healthy and manageable hair at home with $22.50 $19.50these holiday hair sets. Each box comes with a shampoo and conditioner to addressspecific hair concerns, plus a FREE WET BRUSH that detangles knots like magic. Purchase 1 Each: Purchase 1 Each: Volumizing Shampoo 10.1 oz. Hydrating Shampoo 10.1 oz. Volumizing Conditioner 10.1 oz. Hydrating Conditioner 10.1 oz. Receive 1 FREE: Receive 1 FREE: Wet Paddle Brush Wet Paddle Brush PR1710-VCD PR1710-HCD Essential 7 Set $22.50 Purchase 1 Each: Cleansing Oil Shampoo 10.1 oz. Treatment Conditioner 10.1 oz. Receive 1 FREE: Wet Paddle Brush PR1710-E7CD Reparative Set $22.50 Purchase 1 Each: Reparative Shampoo 10.1 oz. Reparative Conditioner 10.1 oz. Receive 1 FREE: Wet Paddle Brush PR1710-RCD14 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Perfect PairsSAVE 20 Volume Blue 31% Developer with ColourPrime $20.00 Salon Value $29.00 Purchase 1: ColourPrime Pre-Color Treatment 10 oz. Receive 1 FREE: 20 Volume Blue Developer Liter ALO-PCT+DVB2040 Volume Blue SAVEDeveloper with 26%ColourLock$25.00Salon Value $34.00Purchase 1:ColourLock Post-Color Finisher 16 oz.Receive 1 FREE:40 Volume Blue Developer LiterALO-PCT+DVB40 Essential 7 Oil Stylers SAVE 25% Leave-In Dry Oil Shine Restorative Hair Conditioning Mist 5 oz. Serum 3.4 oz. Cream 6.8 oz. $9.38 $13.13 $8.63 Salon Value $12.50 Salon Value $17.50 Salon Value $11.50 STE7SS100 STE7S100A CLE7LV200SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 15

Meet the New SAVE NEW LOOK! SAVEStyle Lab 17% 37%$505.00 New SAVE Style Lab 10% Salon Value $796.00 Innovations Purchase 5 Each: Style Lab New $260.00 Products Booth Prime Style Extender 5 oz. Renter Promo Blowout 5 oz. New Look! Salon Value $312.00 T.B.D. Multi-Tasking Styler 5 oz. New Look! $93.60 Texture Mist 5 oz. Purchase 5 Each: Flex Hairspray 7.5 oz. Salon Value $104.00 Control Hairspray 7.5 oz. New Look! Blowout 5 oz. Purchase 2 Each: Amp2 Texture Volumizer 2 oz. T.B.D. Multi-Tasking Styler 5 oz. Molding Clay 1.7 oz. New Look! Control Hairspray 7.5 oz. Blowout 5 oz. Molding Clay 1.7 oz. T.B.D. Multi-Tasking Styler 5 oz. Receive FREE: Control Spray 7.5 oz. Receive FREE: Molding Clay 1.7 oz.. 1 Set of the Above Products for Station Use 1 Salon Cape ($25 value) 1 Set of the Above Products for Station Use LP-02226 1 Spray Bottle ($15 value) 1 Insert (8.5” x 11”) 1 Counter Product Display ($150 value) 1 Insert (5” x 7”) 1 Counter Product Display Insert 4 Style Lab Launch Books 1 Insert (8.5” x 11”) 4 Prescription Pad Easels 1 Insert (5” x 7”) 4 Mirror Clings 4 Style Lab Launch Books 4 Prescription Pad Easels LP-02231 4 Mirror Clings LP-02229 Bundle Kit SAVE 35%Dry ShampooBundle Kit$11.00Salon Value $16.92Includes 1 Each:Dry Shampoo 4 oz.Dry Shampoo 1.8 oz.LP-0218816 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

STYLE SMARTER RAISE YOUR STYLING IQ AND UNLEASH YOUR ARTISTRY TO CREATE LOOKS THAT LAST WITH STYLE LAB.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 17

COLOR WITHOUT DAMAGE KITS SAVE SAVE SAVE SAVEb3 Bond 27% 13% 33% 20%Builder b3 Large b3 Demi b3 BondInspired Kit Introductory Permanent Builder Retail Kit Conditioner Revenue Kit$400.00 Kit $348.00 $195.00Salon Value $544.50 $165.00 Salon Value $402.00 Salon Value $245.00Includes: Salon Value $245.00 Purchase: Purchase 4 Each:1 Bond Builder Pro Size 16.9 oz. Purchase 1:1 Bond Builder Demi Prepack 1 Bond Builder Pro Size 16.9 oz. Color Care Shampoo 12 oz.2 Color Care Shampoo 12 oz. 2 Color Care Shampoo 12 oz. Demi Permanent Conditioner Liter Color Care Conditioner 12 oz.2 Color Care Conditioner 12 oz. 2 Color Care Conditioner 12 oz. Instant Restore & Protect Reconstructor 6 oz.2 Instant Restore & Protect Reconstructor 12 oz. 2 Instant Restore & Protect Reconstructor 6 oz. Receive 1 Each FREE:1 Color Bowl Receive 1 Each FREE:1 Color Brush Receive 1 Each FREE: Bond Builder 4 oz.1 Apron Dosage Syringe Color Care Shampoo 12 oz.3 Mirror Clings Color Care Shampoo 12 oz. Color Applicator Brush Color Care Conditioner 12 oz.3 Wall Charts Color Care Conditioner 12 oz. Color Bowl Instant Restore & Protect Reconstructor 6 oz.1 Easel Cards 3 pk. Instant Restore & Protect Reconstructor 6 oz.1 4-paneled Easel Card Color Bowl BB3700 BB38201 Window Decal Color Applicator Brush Marketing MaterialsBB3800 BB350018 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

FALL FOR NEUSTYLING FALL FRESHFIRM HOLD GEL STYLINGA super hold gel that provides long-lasting style support What’s better than NEUMA products... neuPromotions, of course! Time to stock up and savewith maximum shine, flexible control and all-day hold. with these neuStyling and neuControl bundles. neuStyling FirmSAVE Hold Gel 6.8 oz. Savings Bundles33% BUY FOUR, GET TWO FREE SAVE $48.00 35% Salon Value $72.00 NM-FIRMGEL4+2GET THE LOOK Calm, Cool & CollectedneuStyling Firm Hold Gel was worked throughthe hair to prep for loose finger waves. Place $25.00client under a hood dryer, then brush it out. Salon Value $38.50By Meleesa Luna from the NEUMA National Design Team Purchase 1 Each: neuStyling Gelée 8.5 oz. neuMoisture Instant Fix 6.8 oz. Receive 1 Each FREE: neuControl Firm 2 oz. NEUMA Lunch Bag NM-P1709-2In Control Serious Style SAVE 34%BUY FOUR, $24.00GET TWO FREE SAVE Salon Value $36.50$48.00 33% Purchase 1 Each:Salon Value $72.00 neuStyling Pomade 1.8 oz.Choose From: neuStyling Clay 1.8 oz.NM-NEUCONTROLMED4+2 neuControl Medium 6 oz. Receive 1 Each FREE:NM-NEUCONTROLFIRM4+2 neuControl Firm 6 oz. reNeu Shampoo 2.5 oz. NEUMA Lunch BagNO MIX & MATCH NM-P1709-2SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 19

SAVE Fiber Dirty Dozen 29% $70.80HOLIDAYGIFT PACKS Salon Value $29.25 Purchase: 6 Fiber Pigs 4 oz. 4 Fiber Piglets 1.30 oz. Receive 1 Each FREE: Fiber Hog 12 oz. Delft Tray REU-FIBERSUSAVE Wash & Scrub Degrease Travel Kits32% $42.00 $54.00 Salon Value $71.10 Salon Value $61.53 SAVE Includes 6 Sets: 24% Includes 3 Sets: Daily Shampoo 3.38 oz. Daily Shampoo 11.83 oz. Daily Conditioner 3.38 oz. Daily Conditioner 11.83 oz. Scrub Shampoo 3.38 oz. Scrub Shampoo 11.83 oz. RUEDEG HOLWASHGroom & Grow SAVE Fall IntrosBeard Duo 23%$30.00 SAVE Groom Box 52%Salon Value $38.88 $75.00Includes 3 Sets: Salon Value $144.32Beard Balm 1.3 oz. GROOMBOXBeard Foam 2.36 oz.HOLGROOMSAVE Shave & Splash Lard Box SAVE 21% 53% $22.50 $75.00 Salon Value $28.44 Salon Value $142.00 Includes 3 Sets: LARDBOX Shave Cream 3.38 oz.Piggy Back Aftershave 3.38 oz. Beard BoxSalon Value up to $13.45 HOLSHAVE $35.00Includes 1 Each: SAVE SAVE Salon Value $71.84 UP TO 51%Pig 4 oz. BEARDBOX 30%Receive 1 FREE:Piglet 1.3 oz.Choose From:PIGGYBACKFIBER Fiber $9.35PIGGYBACKCLAY Clay Matte $9.35 Please contact your Sweis Sales Consultant for Intro details.PIGGYBACKPINK Pink $8.79PIGGYBACKBLUE Blue $8.7920 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

DIVINE HAIR CAREMOISTURE SHAMPOO SAVE 29%A sulfate-free shampoo ideal for chemically treated,frizzy, thermally damaged, dry, curly, unruly, coarse Pro-Size Duohair types or anyone searching for moisture, brilliantshine, smooth condition and manageability. $50.00DAILY CONDITIONER Salon Value $70.00 Includes 1 Each:Ideal for chemically treated, frizzy, thermallydamaged, dry, unruly, curly, coarse moisture Velvet Divine Moisture Shampoo 25 oz.starved hair types or anyone searching for Velvet Divine Daily Conditioner 25 oz.brilliant shine, moisture, condition andmanageability while eliminating frizz. SS-PRODUO750MLASK YOUR SALES CONSULTANT HOW TO BECOME A SINNERGY SALON™SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 21

HAIR EXTENSION KITS SAVE WE’VE GOT ALL THE TOOLS 19% YOU NEED, BOXED UP AND READY TO GO! BUY ANY KIT AND GET 50% OFF YOUR ONLINE CERTIFICATE!Deluxe Starter Kit$399.00Salon Value $489.98Includes 1 Each: Microbeads Dark Chocolate 100 pk. Fusion Practice Hair 4 pks.Color Swatch I-Tip Practice Hair 2 pks.Extension Brush Flat Tip Practice Hair 2 pks.Dry Shampoo Tape In Practice Hair 4 pks.Quickpick Regular Pro DiscsEducation Manual Rebonds Clear 25 pk.Tape Remover Fusion Melting ConnectorFusion Remover Fusion CutterReplacement Tape Fusion Go BeltSingle Sided Tape Velcro Hair GrippersLoop Tool 50% Off Online Education CouponClassic Hair Extension ToolDeluxe Hair Extension ToolDELUXESTARTERKIT More Starter KitsTape-In Beaded FusionStarter Kit Starter Kit Starter Kit$149.00 $159.00 $219.00TAPE-INKIT I-TIPKIT FUSIONKITPlease contact your Sweis Sales Consultant for Intro details.22 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

NEW! SAVE Calura NEW! 26% Volumizing NEW! PowderIntense Intense Ash Kit 0.32 oz. SAVENeutral Kit 10% $49.99 $9.90$49.99 Blacklight Salon Value $67.50 Salon Value $11.00 DeveloperSalon Value $67.50 4-Pack Includes: OCVPIncludes: $39.99 5 All 11/AA Shades (Levels 4-8) SAVE1 3 Intense Neutral 2 oz. 5 All 18/AB Shades (Levels 3, 5-8) 17% Salon Value $48.001 4 Intense Neutral 2 oz. 1 Shade Selector Sheet Includes 1 Each Liter:2 5 Intense Neutral 2 oz. 1 All New Oligo Wall Chart2 6 Intense Neutral 2 oz. 10 Volume 30 Volume2 7 Intense Neutral 2 oz. OCCIAK 20 Volume 40 Volume1 8 Intense Neutral 2 oz.1 9 Intense Neutral 2 oz. OGBLD4PACK1 All New Oligo Wall Chart1 Shade Selector Sheet Only available in Northern California and Reno.OCCINK HOLIDAY LASH AND BROW DUETS neuLASH 3.2 ml $47.50 Retail $95.00 (Value $130.00) Includes 1 Each: neuLASH Lash Enhancing Serum 3.2 ml neuBROW Brow Enhancing Serum 2 ml NEU-16168 neuBROW 6 ml $50.00 Retail $100.00 (Value $135.00) Includes 1 Each: neuBROW Brow Enhancing Serum 6 ml neuLASH Lash Enhancing Serum 2 ml NEU-16169SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 23

SAVE 56% SAVE SAVE Hairspray 10 oz. UP TO UP TO BUY FIVE, 32% 17% GET ONE FREETote Bag Promos Salon Value up to $65.50 Classic Line Liter DuosSalon Value up to $82.50 DC170020 Uphold $49.90Please contact your Sweis Sales DH170006 HeatSmart $54.90 $22.50 eachConsultant for Promo details. NO MIX & MATCH Salon Value $51.00 each DC170021 Classic Shampoo $55.00 DC170022 Classic Stylers $47.50 F450 Liter Duo SAVE Choose From: DF170006SO F450 $58.00 45% DH170007 HeatSmart $47.50 $30.00 TFMLD Moisture Shampoo & Condition TFVLD Volume Shampoo & ConditionOnly available in Northern California and Nevada. Salon Value $55.00 TFCCLD Color Care Shampoo & Condition TFTDLD Thermadan Shampoo & Condition Includes 1 Each: F450 Smooth Balance Shampoo F450 Smooth Balance Condition TFSBLD The Fab Four SAVE 34% $50.00 Defend Salon Value $76.00 Your Glow Includes 1 Each: $15.00 Miracle Mask 0.5 oz. Includes 1 Each: Radiance Mask 0.5 oz. Rejuvenating Mask 0.5 oz. Solar Defense Tinted 0.5 oz. Balancing Mask 0.5 oz. Solar Defense Non-Tinted 0.5 oz. HPRFFMS HPRSDDYG SAVE 5x Power 12% PeelNimni Cream $7.00Significantly improve the appearance Salon Value $8.00of skin’s fullness and elasticity. 7 Treatment Pads HPRNC50ML 1.7 oz. $110.00 HPR5XPP7 HPRNC15ML 0.5 oz. $55.0024 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TRY IT. LOVE IT. SELL IT. New Black Shade! SAVE NEW! 20% NEW!Black Root SAVE Concealer 2 oz. 33%Little Black AVAILABLE IN OCTOBER!BUY TWO, GET ONEBox Display FREE TO DEMO Black Root Touch-Up 0.13 oz.$85.50 $19.98 BUY TWO, GET ONE FREE TO DEMOSalon Value $107.50 Salon Value $29.97Purchase: $24.98 STE-3500K3 Black Root Touch-ups Salon Value $38.985 Black Root Concealers SAVE 33% STE-6900KReceive 1 Each FREE:Black Root Touch-Up TesterBlack Root Concealer TesterShelf Talker Set 2 pk.STE-COL01SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 25

SAVE Essential $8.00 Fall Styling $20 Tools for Painting EACH VBCOD236US Leave-In Mist 8 oz.The Balayage! VBGO60US Ghost Oil 2 oz.Balay VBHSSH230US Strong Hairspray 7 oz.Box VBHYDMK195US Hydrating Masque 6.8 oz. VBSS186US Sea Spray 6.3 oz.$79.00 VBVS236US Volume Spray 8 oz.Salon Value $99.00Includes:1 Sunlights Professionnel Balayage Lightener (34 applications)1 Balay Paddle1 Balay Brush1 NEW Sunlights Educational DVD4 Balayage Sectioning Clips1 Balay Wrap- Short (150 applications)THEBALAYBOX SAVE Embossed 20% Pre-Cut FoilSAVE Color Stain SAVE 400 Count, 5” x 8”20% Remover 10% Salon Value up to $15.95 100 Count, XL Pads EF400-SL Silver $9.19 $7.99 EF400-PW Periwinkle $12.76 EF400-FS Fuchsia $12.76 Salon Value $9.99 Foil Assistant CSR-100 $25.15 Salon Value $27.95 FA-400Only available in Southern California and Nevada.26 SEPTEMBER /OCTOBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TOOLS & SUNDRIESMOROCCANOIL A Splash of ColorProfessional BABYLISSPROSeries Tourmaline ItaloCeramic Dryer Luminoso Dryers$110.00 $79.00 eachSTYDRYER BLW6350 WhiteMOROCCANOIL BLBK6350 Black BLPR6350 PurpleProfessional Series Titanium BLPR6350 PinkCeramic Hairstyling Iron BLO6350 Orange BLG6350 Green$96.00 BLY6350 Yellow BLBL6350 BlueSTYIRON13KERATIN COMPLEX CONAIR PRO ELCHIMHydraDry Dual Champion 8th Sense DryerIon + Ceramic 1900 Watt EuroProfessional Styler Dryer $245.00 eachSmoothing Dryer $24.95 2527D0201 Black & Icy Silver$119.00 C558 2527D0202 Black & Sunset CopperKCHYDRY 2527D0V01 Red Lipstick 2527D0V02 Milky MintKERATIN COMPLEX KERATIN COMPLEX ELCHIMTransformer Stealth V Next-Generation 3900 FiftiesInterchangeable Digital Smoothing + Ionic DryerStyling Rod Straightening Iron $199.00$99.00 $130.00 2497C0G03KCTRWND KCSTEALTHVSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 SEPTEMBER /OCTOBER 2017 27

CHECK OUTTHE SELECTIONCOME SHOP WITH OURKNOWLEDGEABLE STORESTAFF AND EXPLORE ALL OFTHE BRANDS WE HAVE TO OFFER.WE HOPE TO SEE YOU SOON!FIND A STORE NEAR YOU:TORRANCE LAKE FOREST ENCINO VEGAS EAST23760 Hawthorne Blvd. 23784 Mercury Rd. 15605 Ventura Blvd. 8810 S Maryland Pkwy. Ste 100Torrance, CA 90505 Lake Forest, CA 92630 Encino, CA 91436 Las Vegas, NV 89123877.633.1717 949.587.1514 818.386.0304 702.754.1235RENO SAN DIEGO SAN JOSE VEGAS WEST4950 Kietzke Lane #101 1400 Camino De La Reina 848 E. Gish Rd. #2 2550 S. Rainbow Blvd.Reno, NV 89509 San Diego, CA 92108 San Jose, CA 95112 Las Vegas, NV 89146888.478.4481 619.294.3040 702.902.2434 Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc. © 2017 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481