November - December Magazine

NOVEMBER/DECEMBER 2017NEW & IMPROVED SEE WHAT’S INSIDE PG 11SWEISINC.COM Holiday Gifts for a Magical Season PG 4–9YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION The holidays have arrived, along with festive parties, catchy tunes and brightly Salon Spotlight colored decor. We know this season is your busiest time of year, which for DEJ SALON some can be a welcome high and for others it can bring total and complete SHERMAN OAKS, CA exhaustion. Sweis is here to support you through the homeward stretch! I’ve Stylist Jason Hurst from Dej Salon, Shermancompiled a few ideas to help reduce holiday stress and Oaks has been working with Aloxxi for threebring on good cheer for your clients and yourselves. years. He discovered the brand when he received samples of their color. He quicklyStay Relevant – We are all constantly inundated with messages became a devotee because the shadescoming at us from social media, traditional media, TV, radio, were so beautiful and it was priced so well.advertisements, etc. Provide your clients with timely and It became his go-to line for everything.current products and trends. (Your Sweis representativecan help supply those details.) Through education you “I like how they personalize their color. Itcan help to reduce the clutter and be a positive source creates a connection with the client withof information, which will work to alleviate stress. names that are cute and catchy. They provide the tools to have a personal consultation. When the clients hear their colorFocus on Gratitude – During times where you feel most name, they enjoy some control by having the ability to referenceoverwhelmed make a conscious decision to pick one thing the unique names of the color themselves,” explains Jason.you are grateful for that is going well in your life – goodhealth, caring family and friends or your career. Pay it forward Through Sweis Education, Sweis offers Aloxxi Ultra Hots andby doing good deeds and random acts of kindness. Aloxxi Andiamo to stylists throughout Southern California. Within the immersive class experience, Jason shows stylistsGive Empathy – Many people may struggle this time of year how to use formulas and shares the back story of thefor various reasons. Take extra time to ask clients how they company. During the Ultra Hots class, which is all aboutare feeling and talk with them about challenges they may be vivid, fashion-based colors, Jason reviews which lightenerexperiencing. Offer kind words of encouragement and support. to use, how to customize and intermix. Stylists can play with swatches, work with a model, get their hands dirty,Take Care of Yourself – Eat healthy, exercise and talk about what they are doing in the salon, as well as learnget sleep. These will help rejuvenate your body and new tips and tricks and how to maintain their color work.mind and will help combat unwanted stress. For the Andiamo class, which is the line that colors grays inBe Open to Something New – Often through our challenges 10 minutes, Jason discusses common mistakes, formulatingwe discover new and unexpected possibilities. Things that are guidelines, and best of all he is able to demonstrate white hair tonew, different, or unusual catch our eye and can be exciting. vibrant hair in 10 minutes. Jason shares that the Andiamo makes a huge impact on businesses because it services color clientsI am always looking for products that are special and unique. I’d in 30 minutes, which increases their gray coverage businesslike to introduce our newest professional product line – Privé, considerably. Clients are shocked by how fast their colorpowered by clean fruit and plant ingredients. Every Privé product processes and they are eager to book their next color service.is packed with natural super-fuel antioxidants, revitalizing naturaloils and strengthening proteins to deliver strong, shiny, gorgeously For more information about Aloxxi and upcomingvibrant hair. The shampoos and conditioners are pure enough to Sweis Education classes visit www.SweisInc.com.use as skincare without any sulfates, parabens or animal testing.Shop 24/7 with our brand new e-commerce site.Visit us at the new www.sweisinc.com.Wishing you Happy Holidays and a stress-freeseason filled with all good things.Sincerely,Karl Sweis2 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Education Spotlight SHOP BY BRANDWINTER BALAYAGE ALOXXI ........................... PG 5, 20 & 21 BABE .......................................... PG 30Stylist and Sunlights Artisan Team BRAZILIAN BLOWOUT ................ PG 18Educator Brandi Caputa shares how COLORPROOF ................... PG 8 & 25to take your best Sunlights Balayage GET A GRIP................................. PG 34clients into the winter months. By HOLIDAY CONTEST ................... PG 10adding depth, a balayage summer HOLIDAY GIFTS........................ PG 4–9look becomes more appropriately HYDROPEPTIDE .........................PG 32dark, for a gorgeous wintery look. KERATIN COMPLEX .........PG 7, 14 & 15 KEUNE ............................ PG 6, 16 & 17This process would be ideal for a LIVING PROOF .................... PG 4 & 24client who has received a balayage LOMA ...................................PG 9 & 19service 12-14 weeks prior and is MOROCCANOIL .............PG 5, 12 & 13not looking for a big commitment. NEULASH ...................................PG 33Balayage is painted on the bias NEUMA ................................ PG 7 & 31and grows out seamlessly without harsh lines. By painting in lowlights, OLIGO ...................................... PG 26you are adding depth and taking the person warmer, darker and closer NEW! PRIVÉ ........................ PG 22 & 23to a medium brown. Brandi recommends that you paint back into the REUZEL ............................... PG 4 & 28highlight using a triangular painting motion, or V pattern. When you are STORE SALE ............................... PG 36lowlighting or going deeper for the winter months, you are using the PRODUCT CLUB ....................... PG 34lowlight to create breaks, or settle contrast and dimension, whether SAINTS & SINNERS .....................PG 27you are deepening or warming up the overall remaining highlights SPARKS........................................PG 33in the mid-lengths and ends. After the process, add a top coat, or STYLE EDIT .......................... PG 8 & 29glaze, like Keune semi-gloss, through the mid-length to ends. SUNLIGHTS BALAYAGE ............. PG 26 THERMAFUSE ...................... PG 6 & 32Balayage has become an increasingly popular service among salon TOOLS & SUNDRIES...................PG 35professionals as well as clients because clients need only come in VERB ..........................................PG 33every 8-16 weeks, compared with a traditional foil service where NEW & IMPROVED! WEBSITE ....... PG 11the clients come back every 4-6 weeks. Brandi explains that thisincreases the salon professional’s customer base. Because of hersuccess with offering balayage, Brandi currently has a 4-6 weekwaiting list. Clients can come in for a base or gloss in betweenservices; after all, the semi-gloss only lasts 4-6 weeks. Whenoffering the balayage service, pre-booking becomes especiallyimportant to ensure that clients have made the commitment tocome back and are happy with the service they have received.For maintaining healthy hair and at-home care after a balayageservice, Brandi recommends that her clients use the Saints & Sinnersline of shampoo and a weekly mask treatment as well as a leave-inconditioner to maximize your heat protection and ensure colorretention. The Saints & Sinners product line is available through Sweis.You can follow Brandi Caputa on Instagram @balayagebybrandicaputa. Also check out Tips and TricksTuesdays on Facebook @sunlightsbalayage.Salon Professionals can paint their way to financialfreedom with Sunlights Balayage. To learn more aboutSunlights Balayage products and techniques, talk to yourSweis representative about in-salon education.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 3

HOLIDAY GIFTSHOLIDAY GIFT PACKS HEALTHY HOLIDAY HAIR Wash & Scrub Be JoyFull Includes 1 Each: Includes 1 Each: Daily Shampoo 11.83 oz. Daily Conditioner 11.83 oz. Full Shampoo 8 oz. Scrub Shampoo 3.38 oz. Full Conditioner 8 oz. Full Cream 3.7 oz. HOLWASH LP-02186Groom & GrowBeard Duo Peace. Love. Perfect Hair DayIncludes 1 Each: Includes 1 Each:Beard Balm 1.3 oz.Beard Foam 2.36 oz. Perfect Hair Day Shampoo 8 oz. Perfect Hair Day Conditioner 8 oz.HOLGROOM Perfect Hair Day 5-in-1 Styling Treatment 4 oz. Shave & Splash LP-02185 Includes 1 Each: Restore & Rejoice Shave Cream 3.38 oz. Aftershave 3.38 oz. Includes 1 Each: HOLSHAVE Restore Shampoo 8 oz. Restore Conditioner 8 oz.Piggy Back Restore Perfecting Spray 8 oz.Includes 1 Each: LP-02187Pig 4 oz. Holiday OrnamentsPiglet 1.3 oz. LP-02191 Full Dry Volume Blast 2 oz.Choose From: LP-02193 Perfect Hair Day Dry Shampoo 2 oz. LP-02190 Restore Perfecting Spray 2 oz.PIGGYBACKFIBER FiberPIGGYBACKCLAY Clay Matte BUY THREE GIFT SETS,PIGGYBACKPINK Pink GET ONE FREE ORNAMENTPIGGYBACKBLUE Blue LP-FOJ+DVBTRV Be JoyFull with FREE Full Dry Volume Blast 2 oz. LP-PHD+DRYSHPOOTRV Peace. Love. Perfect Hair with FREE PhD Dry Shampoo 2 oz. LP-RR+PRFCTTRV Restore & Rejoice with FREE Restore Perfecting Spray 2 oz. NO MIX & MATCH4 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

GIFTS OF BEAUTY HOLIDAY SETS Moroccanoil Hydrating Candle Purchase 1 Each: BLCDLMO200US Hydrating Shampoo 10.1 oz.Hair & Body Treatment Hydrating Conditioner 10.1 oz.Minis Set Ornaments Receive 1 FREE:Includes 1 Each: Choose From: Wet Paddle BrushMoroccanoil Original Treatment 0.34 oz. PRO1622US Original TreatmentDry Texture Spray 0.8 oz. PRO1722US Treatment Light PR1710-HCDPerfect Defense 0.8 oz.Originale Hand Cream 0.67 oz. Bag to Basics VolumizingPRO1724US Purchase 1 Each: Purchase 1 Each: Volumizing Shampoo 10.1 oz. Volumizing Conditioner 10.1 oz. Moroccanoil Treatment 3.4 oz. Smoothing Lotion 10.2 oz. Receive 1 FREE: Volumizing Mousse 8.5 oz. Dry Texture Spray 5.4 oz. Wet Paddle Brush Receive 1 Each FREE*: PR1710-VCD Luminous Hairspray Strong 10 oz. Essential 7 NEW Moroccanoil Spray Bottle Carryall Stylist Bag Purchase 1 Each: PRO1720US Cleansing Oil Shampoo 10.1 oz. Treatment Conditioner 10.1 oz.Fall Blowout Bag Receive 1 FREE:Purchase 1 Each: Wet Paddle BrushRoot Boost 8.5 oz.Luminous Hairspray Medium 10 oz. PR1710-E7CDTexture Clay 2.6 oz.MO2000 Hair Dryer ReparativeCeramic Paddle Brush Purchase 1 Each:Receive 1 Each FREE*: Reparative Shampoo 10.1 oz.Moroccanoil Treatment 6.8 oz. Reparative Conditioner 10.1 oz.Hydrating Styling Cream 10.2 oz.Beach Wave Mousse 5.8 oz. Receive 1 FREE:NEW Moroccanoil Spray BottleCarryall Stylist Bag Wet Paddle BrushPRO1721US PR1710-RCD *All products for professional use only.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 5

HOLIDAY GIFTS HOLIDAY DUOS So Pure Relax Care Tinta & Recover Color Care Includes 1 Each: Includes 1 Each: Recover Shampoo 8.5 oz. Tinta Color Care Shampoo 10.1 oz. Recover Conditioning Spray 6.8 oz. Tinta Color Care Conditioner 8.5 oz. Moroccan Argan Oil Light 1.5 oz. Custom Candle 6 oz. 877101 877201 Care Satin Oil Stuff Those Stockings! BUY ANY TWO TRAVEL SIZE Includes 1 Each: PRODUCTS, GET ONE FREE Satin Oil Shampoo 10.1 oz. Satin Oil Conditioner 8.5 oz. 877102 So Pure Moisturizing Includes 1 Each: Moisturizing Shampoo 8.5 oz. Moisturizing Conditioner 6.8 oz. 877103 CHRISTMAS FAVORSClassic Line HeatSmart Smooth BalanceIncludes: Includes: Includes:3 Shampoo Liter 3 Shampoo Liter3 Condition Liter 3 Condition Liter 3 Shampoo Liter48 Shampoo 1 oz. 24 Shampoo 1 oz. 3 Condition Liter48 Condition 1 oz. 24 Condition 1 oz. 24 Shampoo 1 oz.1 POP Display Box 1 POP Display Box 24 Condition 1 oz. 1 POP Display BoxChoose From: DH170008 DF170008DC170023A Color CareDC170023C VolumeDC170023B MoistureOnly available in Northern California and Nevada.6 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Illuminating Gift Holiday Blonde Collection Purchase 2: Purchase 1 Each: It’s A Blonde Thing Lightening System 1 lb. Keratin Color Care Shampoo 13.5 oz. Keratin Color Care Conditioner 13.5 oz. Receive 1 Each FREE: Receive 1 FREE: Blondeshell Debrass & Brighten Shampoo Liter Blondeshell Debrass & Brighten Conditioner Liter Infusion Keratin Replenisher 2.5 oz. Lifestyle Guide KCGCHOL17 KCILLBLND Shine So BrightHoliday Hues Purchase 9 (Your Choice):Purchase 18 (Your Choice): KeraBrilliance Demi-Glaze Liquigel Shades 2 oz.KeraHold Keratin-Enhanced PermanentCrème Hair Color Shades 3.5 oz. Receive FREE:Receive FREE: 3 KeraBrilliance Demi-Glaze Liquigel 2 oz. (Your Choice)1 KeraHold Developer 20 Volume Liter2 Tint Bowls 1 Lifestyle Guide2 Tint Brushes1 Whisk KCSHBRT2 Metal Tube Keys1 Keratin Complex Cape Only available in Southern California and Las Vegas.1 Lifestyle GuideKCHLHUESHoliday Hair Holiday SparkleRestoration Style & ShineExperience Refresher Purchase 1:Purchase 1 Each: Purchase 1: neuSmooth Finishing Polish 1.7 oz.neuMoisture Shampoo 10.1 oz. neuMoisture Instant Fix 6.8 oz.neuMoisture Condition 8.5 oz. Receive 50% OFF: Receive 1 FREE:Receive 50% OFF: neuSmooth Illuminating Mist 2.5 oz. neuStyling Extender 2.5 oz.neuMoisture Intensive Masque 6.8 oz. NM-P1711-3 NM-P1711-2NM-P1711-1SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 7

HOLIDAY GIFTSHoliday Mini Miracles SHINY & BRIGHT HOLIDAY GIFTSPurchase 4: SuperPlumpTravel Sizes 2 oz. Holiday KitReceive 1 FREE: Purchase 1 Each:ColorProof “California” Cosmetic Bag SuperPlump Volumizing Shampoo 10.1 oz. SuperPlump Volumizing Condition 8.5 oz.Choose From: Receive 1 FREE:10P0917-1 SuperRich Moisture Shampoo10P0917-2 SuperRich Moisture Condition TextureCharge Color Protect20P0917-1 SuperPlump Volumizing Shampoo Texture + Finishing Spray 6.7 oz.20P0917-2 SuperPlump Volumizing Condition30P0917-1 CrazySmooth Anti-Frizz Shampoo 80P0917-230P0917-2 CrazySmooth Anti-Frizz Condition65P0917-1 SignatureBlonde Violet Shampoo SuperRich65P0917-2 SignatureBlonde Violet Condition Holiday Kit70P0917-1 TruCurl Curl Perfecting Shampoo70P0917-2 TruCurl Curl Perfecting Condition Purchase 1 Each:75P0917-1 Baobab Heal & Repair Shampoo75P0917-2 Baobab Heal & Repair Condition SuperRich Moisture Shampoo 10.1 oz.40P0917-1 ClearItUp Detox Shampoo SuperRich Moisture Condition 8.5 oz.NO MIX & MATCH Receive 1 FREE: Holiday Essentials HumidityRx Anti-Frizz Weatherproof Spray 5 oz. Includes 1 Each: 80P0917-1 Full-Size Brunette Beauty Root Touch-Up CrazySmooth Mini Brunette Beauty Root Concealer Holiday Kit Limited Edition Style Edit Cosmetic Bag Purchase 1 Each: Available in 2 Shades: CrazySmooth Anti-Frizz Shampoo 10.1 oz. STE-HOL02 Black/Dark Brown CrazySmooth Anti-Frizz Condition 8.5 oz. STE-HOL01 Medium/Light Brown Receive 1 FREE: HeatProof Anti-Frizz Blow Dry Crème 6.7 oz. 80P0917-38 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

HOLIDAY GIFTSLomatherapy Candles Stylist HolidayChoose From: BagLTCLCNDL Clove Insight Includes 1 Each:LTVDCNDL Vanilla DreamsLTSCCNDL Spicy Citrus Moisturizing Shampoo 12 oz.LTCRCNDL Cranberry Romance Moisturizing Treatment 12 oz.LTPPCNDL Pear Pleasures Finishing Spray 10 oz. Volumizing Foam 8 oz. Styling Calming Créme 8 oz. Travel Trio Maximum Volumizing Solution 8 oz. Nourishing Oil Treatment 4 oz. Includes 1 Each: L-IN-Bag Maximum Volumizing Solution 3 oz. Calming Créme 3 oz. Moisturizing Smoothing Créme 3 oz. Travel Trio L-TRIO-STYLING3 Includes 1 Each: Moisturizing Shampoo 3 oz. Moisturizing Conditioner 3 oz. Calming Créme 3 oz. LTRIO-MCCLIENT FAVOR SAMPLE TRIOSDaily Moisturizing Nourishing StylingIncludes 1 Each: Includes 1 Each: Includes 1 Each: Includes 1 Each:Daily Shampoo 0.5 oz. Moisturizing Shampoo 0.5 oz. Nourishing Collection 0.5 oz. Maximum Volumizing Solution 0.5 oz.Daily Conditioner 0.5 oz. Moisturizing Conditioner 0.5 oz. Nourishing Conditioner 0.5 oz. Calming Créme 0.5 oz.Maximum Volumizing Solution 0.5 oz. Calming Créme 0.5 oz. Deep Conditioner 0.5 oz. Smoothing Créme 0.5 oz.L-DC-FAVOR L-MC-FAVOR L-NC-FAVOR L-STY-FAVORSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 9

HOLIDAY CONTEST WIN SWEIS CASH FOR CREATING THE BEST HOLIDAY MERCHANDISING DISPLAY! BONUS: YOUR CUSTOMERS WILL BUY MORE! HOW TO ENTER: Create a holiday display using only Sweis Holiday Kits. Take a photo and upload it to your salon Instagram letting your customers know what you are offering this year. Tag #sweisinc to enter the contest. WHEN TO ENTER: Anytime between November 1st and December 15th. The winners will be announced December 20th. WHAT YOU WIN: 1st Place – $500 Sweis Cash 2nd Place – $300 Sweis Cash 3rd Place – $200 Sweis Cash YOU WILL BE JUDGED ON PRODUCT PLACEMENT, CREATIVITY AND FESTIVENESS. GOOD LUCK!10 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

CONVENIENT. SHOPQUICK. ONLINEEASY. NOW!JUST IN TIME FOR THE HOLIDAYS!SHOP 24/7 AT THENEW & IMPROVEDSWEISINC.COMOffering convenient and fast orderingthrough Quick Order and Shopping Lists!FEATURES YOU WILL LOVE:• Order online any time from any device, no app required!• All the latest promotions and new products at your fingertips.• A ton of product information and how-to videos available.REGISTER TODAY &START SHOPPING!SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 11

BACKBAR BLOWOUTYear-End Stock UpChoose From:BBMO200US Moroccanoil Original Treatment 6.8 oz.BBMO200LTUS Moroccanoil Treatment Light 6.8 oz.BBSHAMPCL1000US Clarifying Shampoo LiterBBSHAMPCE1LUS Curl Enhancing Shampoo LiterBBCONDCE1LUS Curl Enhancing Conditioner LiterBBSHAMPEV1000US Extra Volume Shampoo LiterBBCONDEV1000US Extra Volume Conditioner LiterBBSHAMPHYD1000US Hydrating Shampoo LiterBBCONDHYD1000US Hydrating Conditioner LiterBBSHAMPMR1000US Moisture Repair Shampoo LiterBBCONDMR1000US Moisture Repair Conditioner LiterBBSHAMPSM1LUS Smoothing Shampoo LiterBBCONDSM1LUS Smoothing Conditioner LiterBBITHYDMK500PUS Intense Hydrating Mask 16.9 oz.BBRHMK500PUS Restorative Hair Mask 16.9 oz.BBSMMK500US Smoothing Mask 16.9 oz.BBWLHYDMK500PUS Weightless Hydrating Mask 16.9 oz.Hand Cream Intro NEW! Try Me Minis SetPurchase 7: Shoppers today are more savvy than ever, and like to try before they buy full-Hand Cream Fragrance Originale 2.5 oz. size products. As the impulse-buy and travel-size market continues to grow,Receive FREE: Moroccanoil introduces the new Hair & Body Minis Set. These essentials make aHand Cream Fragrance Originale 2.5 oz. Tester great introduction to the brand at an entry-level price point to encourage trial.POS Display Hair & BodyPRO1712US Minis Set Includes 1 Each: Moroccanoil Original Treatment 0.34 oz. Dry Texture Spray 0.8 oz. Perfect Defense 0.8 oz. Originale Hand Cream 0.67 oz. PRO1724US12 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Backbar Blowout INTENSE FRIZZ CONTROLBlow-Dry NEW SIZE! MOROCCANOILBlow Out! BLOW-DRYPurchase 6: CONCENTRATEBlow Dry Concentrate 1.7 oz. NOW IN THREE CONVENIENT FORMATS FOR STYLISTS,Receive FREE: FANS AND NEW USERS!1 Blow Dry Concentrate 3.4 oz.* Rebellious, unmanageable hair? The solution is6 Blow Dry Concentrate Samples 0.68 oz. simple: Moroccanoil Blow-Dry Concentrate! In addition to the popular retail format,PRO1723US Moroccanoil now offers a double-sized bottle for busy stylists, as well as an enticing sample*Professional use only. – a perfect gift with purchase!SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 13

AMAZING RESULTS ‘TIS THE SEASONFOR YOUR FOR SMOOTH BEAUTIFUL HAIR!BLONDE CLIENTS! BeforeSeason of Smooth AfterPurchase 1:Natural Keratin Smoothing Treatment For Blonde Hair LiterReceive 1 Each FREE:Express Blow Out 4 oz.Smoothing Therapy Quick Guide BrochureLifestyle GuideKCSSNSMHot SavingsHot Tools Savings The Wonder of SmoothChoose From: Purchase 1:KCHYDRY HydraDry Dual Ion + Ceramic Professional Smoothing Dryer Natural Keratin Smoothing Treatment LiterKCSTEALTHV Stealth V Next-Generation Digital Smoothing + Straightening IronKCTRWND Transformer Interchangeable Styling Rod Receive 12 FREE: Keratin Color Care Travel Valet 3 oz. KCWNDRSM Only available in Southern California and Las Vegas. SWEISINC.COM14 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717

Revitalize Hair Same Day Keratin TreatmentIntenseRx 1.7 oz. INCREASE REVENUE WITHBUY ONE, GET PERSONALIZED BLOW OUT™ONE 50% OFF THIS HOLIDAY SEASON!KCIRXDMRPR This customizable, zero-downtime treatment is powered by K-Pure Juice™, a proprietary juice blend of keratin, botanicals and amino acids. Perfect for every client who walks through your door. It has the ability to smooth or straighten the hair or define curl. Keratin Personalized Blow Out Liter Promo Purchase 1: Personalized Blow Out Same Day Keratin Treatment Liter Receive 1 FREE: PicturePerfect Hair Bond Sealing Masque Liter KCPBOLTRPR Keratin Personalized Blow Out 16 oz. Promo Purchase 1: Personalized Blow Out Same Day Keratin Treatment 16 oz. Receive 1 FREE: PicturePerfect Hair Bond Sealing Masque 16 oz. KCPBO16PRSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 15

Design Savings! MIRACLES HAPPEN...Get Glossy! CREATE HAIR THAT’SIncludes: TWICE AS SOFT.4 Design Brilliant Gloss Spray 6.7 oz. You’re more than just a hair professional; you’re a1 Keune Branded Ergo Heat-Resistant Mat hair therapist. And you love pampering your clients, taking care of them to the best of your ability. The867202 smile on their faces when they run their hands through their newly soft and shiny hair is priceless. That’s why Keune came up with Miracle Elixir — a deeply nourishing and restorative treatment perfect for damaged, stressed strands. After the customized and unique keratin- based Miracle Elixir treatment is used, in combination with one of Keune’s Care masks, internal hair damage is repaired by up to 80%* and hair feels twice as soft. Design Dry It’s A Miracle! Shampoo 6.7 oz. Includes: BUY ONE, GET ONE FREE 1 Care Miracle Elixir Keratin Boost Ampules 0.1 oz. (15 pk.) 4 Care Miracle Elixir Keratin Spray 4.7 oz. 836203 2 Care Vital Nutrition Mask 6.7 oz. 3 Care Miracle Elixir Mixing BowlDesign Press 3 Care Miracle Elixir SpatulaWax 6.7 oz.BUY ONE, 867201GET ONE FREE867204 * Internal protection of up to 80% after two applications. Based on DSC instrumental tests.16 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

CONCENTRATED KERATIN SPRAYKERATIN BOOSTER • Keratin-based home treatment• Use in combination with one spray that prolongs the result of of Keune’s Care masks a Miracle Elixir Treatment• Help to reduce internal hair damage by 80% • Maintain the initial level of• Hair is 2 times softer after a single application softness from the treatment,• Consists of the most sophisticated keratin even after five shampoos mix that is responsible for repairing damaged • Quats improve combability hair from the inside to the outside • Coconut oil moisturizes theNEW! NEW! hair from the inside outSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 17

COLOR WITHOUTDAMAGE KITSb3 Demi b3 BondPermanent Builder RetailConditioner Revenue KitKit Purchase 4 Each:Purchase 1: Color Care Shampoo 12 oz.Demi Permanent Conditioner Liter Color Care Conditioner 12 oz. Instant Restore & Protect Reconstructor 6 oz.Receive 1 Each FREE: Receive 1 Each FREE:Bond Builder 4 oz.Dosage Syringe Color Care Shampoo 12 oz.Color Applicator Brush Color Care Conditioner 12 oz.Color Bowl Instant Restore & Protect Reconstructor 6 oz.BB3700 BB3820b3 Bond Builder b3 LargeInspired Kit Introductory KitIncludes: Purchase:1 Bond Builder Pro Size 16.9 oz.1 Bond Builder Demi Prepack 1 Bond Builder Pro Size 16.9 oz.2 Color Care Shampoo 12 oz. 2 Color Care Shampoo 12 oz.2 Color Care Conditioner 12 oz. 2 Color Care Conditioner 12 oz.2 Instant Restore & Protect Reconstructor 12 oz. 2 Instant Restore & Protect Reconstructor 6 oz.1 Color Bowl1 Color Brush Receive 1 Each FREE:1 Apron3 Mirror Clings Color Care Shampoo 12 oz.3 Wall Charts Color Care Conditioner 12 oz.1 Easel Cards 3 pk. Instant Restore & Protect Reconstructor 6 oz.1 4-paneled Easel Card Color Bowl1 Window Decal Color Applicator Brush Marketing MaterialsBB3800 BB350018 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Gallon Sale! BEAUTY AS IT SHOULD BEChoose From:LDSGL Daily ShampooLDCGL Daily ConditionerLMSGL Moisturizing ShampooLMTGL Moisturizing TreatmentLNSGL Nourishing ShampooLNCGL Nourishing Conditioner Violet Collection NEW! NEW! Texture Retail Duo Spray 6.8 oz. BUY THREE, Includes 1 Each: GET ONE FREE Violet Shampoo 12 oz. LTS3+1 Violet Conditioner 12 oz. Stay Calm L-VSDUOVioletCollectionLiter DuoIncludes 1 Each:Violet Shampoo LiterViolet Conditioner LiterL-VCLITERDUODeep Conditioner Calming Crème8.45 oz. Salon Saver PackBUY THREE,GET ONE FREE Includes:LDPC3+1 1 Calming Crème Liter 6 Calming Crème 8.45 oz. 25 Calming Crème 0.5 oz. L-CA-INTROSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 19

CREATE Holiday Spritz,BEAUTIFUL Style and ShineHAIR Choose From:Experience high caliber easy-to-use products tofulfill your artistic vision. Save on quality professional STFHSP300 Firm Hold Hairspray 9.1 oz.colors and hair care products that are free of sulfates, STWSP300 Working Hairspray 9.1 oz.parabents, and sodium chloride. They are the perfect STVW196 Volumizing Whip 6.07 oz.tools to create and maintain beautiful hair color. STSHM196 Strong Hold Mousse 6.7 oz. STTSP218 Texturizing Spray 6.5 oz.PERFECT COLOR PREP CLDS203 Dry Shampoo 4.5 oz. STE7SS100 Essential 7 Oil Dry Oil Mist 3.4 oz.Add some prep in your step with these color tools.Apply Barrier Creme to protect skin from staining Lift up to 7 Levelsand irritation and spray-on ColourPrime Pre-ColorTreatment to equalize porosity and extend color Control unwanted warmlongevity for a successful color service. tones while creating beautiful blondes.COLOURPRIMEwith FREE BlueBarrier Creme Lightener 14.1 oz.Purchase 1: ALO-BLND17COLOURPRIME Pre-Color Treatment 10.1 oz.Receive 1 FREE:Barrier Creme 5 oz.ALO-CP+BC20 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Color Stock UpANDIAMOThere has never been a better time to boostyour salon’s Express Color Service business thanduring the rush of the holiday season. So getready and restock your supply of ANDIAMO!ANDIAMOColorist SavingsPurchase 6 or More (Your Choice):ANDIAMO Express Permanent Colour Tubes 2 oz.Receive 1 FREE:Developer 20 Volume LiterALO-ANDCLRSAVCHROMA & TONES Chroma & Tones ComboComplete your salon’s color bar withan assortment of CHROMA Permanent Purchase 6 Each (Your Choice):Creme Colour to deliver completevibrant coverage and TONES Demi- CHROMA Permanent Creme Colour 2 oz.Permanent Color to refresh, blend TONES Demi-Permanent Colour 2 oz.greys and enhance a variety of tones. Receive 1 Each FREE: Activator 7 Volume Liter Developer Liter (Your Choice) ALO-CHRTONCOMBOSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 21

CARE FOR ALL new privé, who dis? it’s safe to say we all jumped into 2017 ready for a big change, right? our team has taken that resolution to heart and we’ve spent the first half of this year embracing a brand new privé. change is never easy, but we have fun taking a philosophy we love and breathing new life into it! a little backstory: in february, privé changed hands, and with that came a new team of fresh-minded, young, motivated women (that’s us!), obsessed with making top-of-the-line products—and head-turning hair—accessible to everyone. we’ve looked at every aspect of privé, both for stylists and clients, and asked each other how we could elevate it.we are22 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Stylist Swag Bag 2017 Starter Box NEW AT SWEIS! Includes 1 Each: Purchase 2 Each: Finishing Texture Spray 6.1 oz. All Retail Sizes Shining Weightless Amplifier 6.85 oz. Receive FREE: Vanishing Oil 4 oz. Dry Shampoo 5.75 oz. 1 of each Care Duo (16 oz.) Finishing Hair Spray 9 oz. 1 of each Styling Product Privé “#careforall” V-Neck Tee Medium PLUS Over $200 in Merchandising Support Privé Sport Bag (#careforall v-neck tee, product brochures, retail bags, shelf talkers, hair ties, price list and more!) PRV0006 PRVDOOR17privé.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 23

HEALTHY HAIR WITH STYLE Best Sellers of 2017 Purchase 5 Each: Perfect hair Day Dry Shampoo 4 oz. Full Dry Volume Blast 7.5 oz. Style Lab T.B.D. Multi-Tasking Styler 5 oz. Restore Perfecting Spray 8 oz. Receive 1 Each FREE: Perfect hair Day Dry Shampoo 4 oz. Full Dry Volume Blast 7.5 oz. Style Lab T.B.D. Multi-Tasking Styler 5 oz. Restore Perfecting Spray 8 oz. Counter Easel Back Sign 8.5” x 11” LP-02251Style Lab OrnamentsFlex Hairspray Control Hairspraywith Ornament with OrnamentPurchase 1: Purchase 1:Flex Hairspray 7.5 oz. Control Hairspray 7.5 oz.Receive 1 FREE: Receive 1 FREE:Travel Flex Hairspray Ornament 3 oz. Travel Control Hairspray Ornament 3 oz.LP-02250 LP-0225424 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Perfect Finish and Stylers INCREDIBLEBUY THREE, GET ONE FREE SAVINGSChoose From: Half Gallon Sale50P1017-1 HeatProof Anti-Frizz Blow Dry Crème 6.7 oz. 64 OZ. WITH A30P1017-3 PlushLocks Leave-In Smooth 6.7 oz. FREE PUMP!20P1216-4 SuperPlump Thickening Blow Dry Spray 5.1 oz.20P1017-6 HardCore Epic Hold Color Protect Hairspray 9 oz. Choose From:60P1017-1 AllAround Color Protect Working Hairspray 9 oz.60P1017-2 UltraMarathon Strong Hold Color Protect Hairspray 9 oz. 20P1017-3 SuperPlump Volumizing Shampoo 20P1017-4 SuperPlump Volumizing ConditionNO MIX & MATCH 30P1017-1 CrazySmooth Anti-Frizz Shampoo 30P1017-2 CrazySmooth Anti-Frizz Condition Styling Duos 40P1017-1 ClearItUp Detox Shampoo SuperPlump BioRepair-8 Anti-Thinning & AllAround System FREE Trial Kit with Retail Kit Purchase 1: Purchase 1: SuperPlump Bodifying Mousse 9 oz. BioRepair-8 Anti-Aging Scalp & Hair Therapy Kit Receive 1 FREE: Kit Includes 1 Each: Anti-Thinning Shampoo 8.5 oz. AllAround Color Protect Working Hairspray 2 oz. Anti-Thinning Condition 8.5 oz. Stem Cell Scalp Serum 3.4 oz. 20P1017-1 Exfoliating Scalp BrushLiftIt Receive 1 FREE:Purchase 1: BioRepair-8 Anti-Aging Scalp & Hair Therapy Trial Kit Kit Includes 1 Each:LiftIt Root Boost Color Protect Mousse 9 oz. Anti-Thinning Shampoo 2 oz. Anti-Thinning Condition 2 oz.Receive 1 FREE: Stem Cell Scalp Serum 0.17 oz. Exfoliating Scalp BrushLiftIt Root Boost Color Protect Mousse 2 oz. 25P1017-120P1017-2SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 25

Blonde on the Go! Purchase 1 Each: Blue Shampoo 2 oz. Blue Conditioner 2 oz. Nourishing Shampoo 2 oz. Nourishing Conditioner 2 oz. Receive 1 FREE: Silver Pouch OGBLBOTG Two is Better Waves and Texturizers Than One Choose From (Mix & Match): Purchase 1 Professional Formula: Alka Wave OH6 Wave Blacklight Anti Yellow Violet Shampoo 32 oz. Exo Wave OH7 Wave Tecno Wave Receive 2 FREE Retail Formulas: Blacklight Anti Yellow Violet Shampoo 8.5 oz. OGBLVSDUOOnly available in Northern California and Reno. NEW CREATOR OF THE BALAY BOX® LOWER PRICE!TheBalayBoxIncludes:1 Sunlights Professionnel Balayage Lightener (34 applications)1 Balay Paddle1 Balay Brush1 NEW Sunlights Educational DVD4 Balayage Sectioning Clips1 Balay Wrap- Short (150 applications)THEBALAYBOX26 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 27

LET IT GROW NO SHAVE NOVEMBER PUT DOWN THE RAZOR FOR 30 DAYS FOR CANCER AWARENESS. Movember Dopp Kit Purchase 1 Each: Beard Balm 1.3 oz. Beard Foam 2.36 oz. Shave Cream 3.38 oz. Receive 1 FREE: Travel Bag REUMOV Huge Intro Savings! Lard Box Purchase: Receive 1 Each FREE: 2 Green Pigs 4 oz. POP Kit 2 Pink Pigs 4 oz. Pink Hog 12 oz. 3 Fiber Pigs 4 oz. Fiber Hog 12 oz. 3 Clay Matte Pigs 4 oz. Window Sticker 2 Hair Tonics 11.83 oz. 50% OFF Scumclass Voucher LARDBOX Beard BoxGroom Box Purchase 3 Each:Purchase 2 Each: Receive 1 Each FREE: Beard Balm 1.3 oz. Beard Foam 2.36 oz.Red Pig 4 oz. POP Kit Aftershave 3.38 oz.Blue Pig 4 oz. Daily Shampoo LiterDaily Shampoo 11.83 oz. Scrub Shampoo Liter Receive 1 Each FREE:Scrub Shampoo 11.83 oz. Daily Conditioner LiterDaily Conditioner 11.83 oz. Window Sticker POP KitGrooming Tonic 11.83 oz. 50% OFF Scum Class Voucher Beard Balm 1.3 oz. Beard Foam 2.36 oz.GROOMBOX Aftershave 3.38 oz. BEARDBOX28 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TRY IT. LOVE IT. SELL IT. New Black Shade!NEW! Black Root Concealer 2 oz.Little Black BUY TWO, GET ONEBox Display FREE TO DEMOPurchase: STE-3500K3 Black Root Touch-ups Black Root5 Black Root Concealers Touch-Up 0.13 oz. BUY TWO, GET ONEReceive 1 Each FREE: FREE TO DEMOBlack Root Touch-Up Tester STE-6900KBlack Root Concealer TesterShelf Talker Set 2 pk.STE-COL01SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 29

ADD TAPE-IN HAIR EXTENSIONS TO YOUR LIST!30 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

BUILD YOUR RETAIL BUSINESS Sweet Intro Purchase 2 Each: neuMoisture Shampoo 10.1 oz. neuMoisture Condition 8.5 oz. neuMoisture Instant Fix 6.8 oz. reNeu Shampoo 10.1 oz. reNeu Condition 8.5 oz. neuVolume Shampoo 10.1 oz. neuVolume Condition 8.5 oz. neuVolume Blow Out Mist 8.5 oz. neuStyling Blow Dry Lotion 8.5 oz. neuStyling Texturizer 3.4 oz. neuStyling Mousse 6.8 oz. neuStyling Smoothing Crème 8.5 oz. neuStyling Clay 1.7 oz. neuControl Firm 6 oz. neuRepair Argan Oil 2.5 oz. Receive 1 Each FREE: neuMoisture Shampoo 24.5 oz. neuMoisture Condition 24.5 oz. reNeu Shampoo 24.5 oz. reNeu Condition 24.5 oz. NM-1595 Half Gallon Stock Up Backbar Savings 64 oz. Choose From: NM-1704 neuSmooth Shampoo NM-1714 neuSmooth Leave-On Condition NM-1604 neuBlonde Platinum Shampoo NM-1614 neuBlonde Platinum Detangling Rinse NM-1004 neuMoisture Shampoo NM-1014 neuMoisture Condition NM-1304 neuVolume Shampoo NM-1314 neuVolume Condition NM-1204 reNeu Shampoo NM-1214 reNeu ConditionSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 31

Product Thermadan Duo Bundles BUY FIVE, Purchase 1: GET ONE FREE Thermadan Shampoo 12 oz. DC170025 Asset Astringent 8 oz. DF170010 f450 One Pass 3 oz. Receive 1 at 50% OFF: DF170011 f450 Hot Armor 3 oz. Thermadan Condition 8 oz.Only available in Northern California and Nevada. DC170024 The Ultimate Peel the Anti-Aging Duo Years Away Includes 1 Each: Purchase $100 (Your Choice): Power Serum 1 oz. HydroPeptide Products Power Lift 1 oz. Receive 1 FREE: RRPK Anti-Wrinkle Polish & Peel Deluxe Kit* *While supplies last. Kit Includes 1 Each: Peel 1 Polishing Crystals 0.5 oz. Peel 2 Plumping Activator 0.5 oz.32 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

HOLIDAY LASH AND BROW DUETSneuLASH 3.2 mlDuetIncludes 1 Each:neuLASH Lash Enhancing Serum 3.2 mlneuBROW Brow Enhancing Serum 2 mlNEU-16168neuBROW 6 mlDuetIncludes 1 Each:neuBROW Brow Enhancing Serum 6 mlneuLASH Lash Enhancing Serum 2 mlNEU-16169Holiday Styling SparksVBCOD236US Leave-In Mist 8 oz. Purchase 12:VBGO60US Ghost Oil 2 oz.VBHSSH230US Strong Hairspray 7 oz. Sparks ColorsVBHYDMK195US Hydrating Masque 6.8 oz.VBSS186US Sea Spray 6.3 oz. Receive 1 Each FREE:VBVS236US Volume Spray 8 oz. Tint Bowl Tint Brush 43678SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 33

GET A GRIP Gloves & Kasho Razor Purchase 1: Get a Grip Medium Gloves 15 Pack Receive 1 FREE: Kasho Razor with Blade G202 Smooth Roll Silver Foil 5 Inch Wide Roll, 250 Feet RF-10-60S jetBlack Premium Reusable Latex Gloves Powder Free, 12 Count JBLG-12S Small JBLG-12M Medium JBLG-12L Large Only available in Southern California and Nevada.34 NOVEMBER /DECEMBER 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TOOLS & SUNDRIESKNOT DR. MOROCCANOIL ELCHIMThe Pro Kit with Professional 8th Sense DryerBrush, Comb and Case Series Tourmaline Ceramic Dryer 2527D0201 Black & Icy SilverKDPK101 Marine 2527D0202 Black & Sunset CopperKDPK102 Fuchsia STYDRYER 2527D0V01 Red LipstickKDPK103 Periwinkle 2527D0V02 Milky MintKDPK104 PomeloKNOT DR. MOROCCANOIL ELCHIMPro Aktiv Professional Series Titanium 3900 FiftiesBrush with Ceramic Hairstyling Iron Ionic DryerSport Case STYIRON13 2497C0G03KDPS101 Brush Up with Holiday Bling LIMITED EDITION Holiday Glitter Brush Display Metallic Holiday Key Chain Display Purchase 3 Each: Purchase 8 Each: Purple Pink Gold White Rose Gold Silver Receive 1 FREE: Receive 1 FREE: Display Display ZWP830GLTT ZWP830HDKEGlitter MetallicBrushes Key ChainsBWP830PRGL Purple WB-KYCHNGLD GoldBWP830PKGL Pink WB-KYCHNRSGLD Rose GoldBWP830WHGL White WB-KYCHNSLVR SilverSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 NOVEMBER /DECEMBER 2017 35

WE INVITE YOU TO JOIN US AT OUR STORE SALE MONDAY, DECEMBER 4TH 7:30 a.m.–5:30 p.m. TORRANCE | LAKE FOREST | ENCINO | RENO VEGAS EAST | VEGAS WEST | SAN DIEGO 10%–50% OFF* ONE FREE GIFT BAG for the first 25 customers in every store. *Some restrictions apply. THE SWEIS, INC. TEAM WOULD LIKE TO WISH ALL OF OURCUSTOMERS AND FRIENDS A HAPPY AND SAFE HOLIDAY SEASON!TORRANCE LAKE FOREST ENCINO VEGAS EAST VEGAS WEST23760 Hawthorne Blvd. 23784 Mercury Rd. 15605 Ventura Blvd. 8810 S Maryland Pkwy. Ste 100 2550 S. Rainbow Blvd.Torrance, CA 90505 Lake Forest, CA 92630 Encino, CA 91436 Las Vegas, NV 89123 Las Vegas, NV 89146877.633.1717 949.587.1514 818.386.0304 702.754.1235 702.902.2434RENO SAN DIEGO SAN JOSE Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing4950 Kietzke Lane #101 1400 Camino De La Reina 848 E. Gish Rd. #2Reno, NV 89509 San Diego, CA 92108 San Jose, CA 95112 errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc.888.478.4481 619.294.3040 © 2017 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481