January - February Magazine

jan-feb 2017PAGE 20new year,new store.LONG BEACHI N T E R N AT I O N A LSALON & SPAEXPOJAN. 28TH - 30TH BOOTH #1229 NEW ITEMSCOLORPROOF,LIVING PROOF,KEUNE, REUZEL& MORE. COVER BY C E L E B R AT I N G 10 YEARS Your Expert Beauty Resource for Products, Service & Education January - February 2017 | 877.633.1717 | www.sweisinc.com

Dear Friends, SALON SPOTLIGHT: Welcome to a brand new year! What are HUE SALON & SPA your plans for starting the year off right? LAS VEGAS, nevada Here at Sweis, it is a great time to reflect on the past year and to focus on what we Step through the door and you’ll be greeted with warm, friendly smiles and can do to make Sweis even better in the the melodic sound of laughter: instant signs that you have arrived at Hue coming year. Here are a few ideas to help Salon & Spa. A perfect blend of country charm and city style, Hue Salon & you jump-start a prosperous new year. Spa appeals to world travelers who agree that they have found their forever salon home.Review the data – Think about the facts. How many clients do Founders Jessica Buchmiller and Theresa Togo, opened Hue Salon and Spayou have? Who is coming back and who maybe isn't? If so, why in the heart of Summerland in November 2014. The 7,000 square foot salonnot? All of this information can be compiled and will reveal has a team of 57 people, including nail technicians, estheticians, stylists andimportant trends related to your business. What can you learn barbers. The salon also hosts a “killer” clothing and accessory boutique, whichfrom these observations? Maybe some months are slower than gives clients a reason to stop by for a visit anytime.others. What can you do this coming year to change that? The salon is home to a well-credentialed team of stylists, educators, and Vidal Sassoon platform artists. Hue salon professionals come from eclecticApproach your business with heart – Think about others and backgrounds, ranging from 20-somethings with purple hair to conservativehow you can make their experience better. We are in a feel-good 60-year-olds. Though diverse, the team members unite in their ability tobusiness and we know that the clients who sit in our chairs want “keep it professional.” Hue Salon & Spa doesn’t actually have an enforcedto form genuine connections. How can you better serve them in dress code. According to Jessica, the stylists are respectful of one another andthe hopes of encouraging their loyalty? operate with the crystal-clear mantra that they are there to work and earn a living. Also, maintaining close friendships outside of the salon helps. Parties,Dare to dream – Set big goals for yourself. Don’t hold back on potlucks, and special events are regular occurrences. The salon also partnerswhat you want to achieve. Once you know exactly what you with local charities such as the American Heart Association, Aid for Aids ofwant, figure out a way to get there. Maybe it's bringing in a Nevada, AIDS Walk of Southern Nevada, and Vietnam Vets, to name a few.certain number of new clients each month—maybe it's building While at the salon, the team enjoys ongoing education from brands such asyour retail revenue. Your Sweis, Inc. sales reps are always happy Living Proof and Moroccanoil, as well as from stylists within the salon whoto spend some time brainstorming with you. share their skills and talents. Hue Salon & Spa has created an environment with a big-city atmosphere,At Sweis, we have some exciting things coming in 2017, some of but a small-town feel where locals become like family. Jessica reports thatwhich I will be announcing in the next few months. We just clients frequently stop by the front desk to say, “I can’t believe how friendlyopened our 6th professional store in Henderson, Nevada. Our everyone is.” The feeling of warmth and comfort directly translates to clientSweis, Inc. stores have been doing incredibly well thanks to the loyalty. That valued relationship then inspires clients to support the salonextraordinary team of sales associates. Our Sweis, Inc. associates with their retail purchases, which results in a bond of gratitude enjoyed byare well-trained and knowledgeable about our brands and the all. Hue Salon & Spa carries Sweis, Inc. brands such as Moroccanoil, Reuzel,industry at large. Our new Las Vegas store is truly a gorgeous Living Proof and DS Laboratories. Check out www.HueSalonandSpa.com.space with ample parking. Please stop by for a visit if you are inthe area. Wishing you a happy and successful new year!Sincerely, EDUCATOR SPOTLIGHTPHILLIP WILSON'S TIPS FOR 2017 1. Exercise and eat healthy. Before hair shows, I hit the gym for an hour, which helps me decompress and get in the zone. I take about 40 flights a month, so Whole Foods is my best friend. Hit the salad bar for a boost. 2. For inspiration, watch the young ones. In this digital, social media world, young stylists have the abilityto find something on their devices in a matter of seconds. Theysee things, break down the fundamentals, and execute brilliantly.3. Explore anything with shapes, from motorcycles to nature. Irode motorcycles for 43 years and have an appreciation for theirunique angles and dimension.4. Strive for perfection. I'm not sure if I ever want to reach it. Ieat, sleep, and drink what I do with giving and passion.2 January - February 2017 | 877.633.1717 | www.sweisinc.com

SALE! SMOOTHING MASK 250 ml Buy 3 Smoothing Masks and receive 1 for free! #MOR-SMMK3+1moroccanoil 18% LIMITED RETAIL treatment S AV I N G S PROFESSIONAL LITERS 33.8 OZ.For a limited time, receive25% more Moroccanoil MOISTURE REPAIR SHAMPOOTreatment & Moroccanoil MSRP $64.00Treatment Light, a freebonus-size bottle, 6 free #SHAMPMR1000USsamples, and collateralwith the purchase of 6 MOISTURE REPAIR CONDITIONERbonus-size retail bottles! MSRP $67.00ORIGINAL #CONDMR1000US#PRO16MO6+1US EXTRA VOLUME SHAMPOO MSRP $63.00LIGHT #SHAMPEV1000US#PRO16MOLT6+1US EXTRA VOLUME CONDITIONERdisycoouverrduo MSRP $66.00 16.9 OZ. #CONDEV1000US SHAMPOO & HYDRATING SHAMPOO CONDITIONER MSRP $61.00 Our half-liter Shampoos & Conditioners #SHAMPHYD1000US are back, and this time your clients are creating the duos! For a limited time, HYDRATING CONDITIONER save 20% on any combination of two MSRP $64.00 or more Moroccanoil Shampoos and Conditioners (16.9 oz. / 500 ml). #CONDHYD1000US MSRP $33.60 - 40.00 SMOOTHING SHAMPOO MSRP $73.00 #SHAMPHYD1000US SMOOTHING CONDITIONER MSRP $78.00 #CONDHYD1000US 20% S AV I N G S January - February 2017 | 877.633.1717 | www.sweisinc.com 3

NEW! I VOLUME PURCHASE 1 SuperPlump® SUPERPLUMP® VALENTINE'S DAY Volumizing Shampoo 10.1 oz. 1 SuperPlump® THICKENING TRIO DEAL Volumizing Condition 8.5 oz. blow dry spray SAVE RECEIVE FREE 25% 1 HardCore® Epic HoldBUY 3, GET 1 FREE! Color Protect Hairspray 9 oz. 1 Clear Tote + Fusion CardPURCHASE3 SuperPlump® #20P1216-3Thickening BlowDry Spray 5.1 oz. ULTIMATE REJUVINATION KITRECEIVE FREE1 SuperPlump® PURCHASEThickening Blow 1 Baobab Heal & Repair®Dry Spray 5.1 oz. Shampoo 8.5 oz.Plus 1 Easel Card 1 Baobab Heal & Repair®for Merchandising Condition 8.5 oz. RECEIVE FREE#20P1216-4 1 ClearItUp® Detox Shampoo 10.1 oz.BUY 4 SUPERRICH® #80P1216-2MOISTURE SHAMPOOS, PICKANY 4 STYLERS AT 50% OFF!SuperRich® Moisture Shampoo 10.1 oz.PowerSculpt® Hard Hold Gel 5.1 oz.FiberBlast® Texture Crème 2.5 oz.ControlCraze® Styling Crème 5.1 oz.RuleBreaker® Firm Flexible Wax 1.7 oz.HeatProof® Anti-Frizz Blow Dry Crème 6.7 oz.CraftingPomade® Texture + Hold + Shine 1.7 oz.SAVE ALL 25.4 OZ.25% pro size4 January - February 2017 | 877.633.1717 | www.sweisinc.com SHAMPOOS & CONDITIONERS

NEW YEARNEW YOU COSMETIC BAG January - February Promo #DS145 a $57.50 value for only $30.00 BAG CONTAINS revita.LT shampoo (180mL) revita.COR conditioner (190mL) ro•topia fractal energizer (100mL)www.dslaboratories.com | #DSLABS | [email protected] - February 2017 | 877.633.1717 | www.sweisinc.com 5

a health shot for hair Goes beyond moisture to detangle hair and provide strength, lasting smoothness & shine.new in february Receive Free 54%Restore Perfecting Spray • 2 Restore Perfecting Sprays full size for Station (8.0 oz) savingsBuy • 12 Living Proof Detangling Combs • 10 Restore Shampoo & Conditioner Duo Packettes• 10 Full Size Restore Perfecting Sprays (8.0 oz) • 1 Restore Perfecting Spray Insert (8.5x11) • 3 Restore Perfecting Spray Tent Cards(includes detangling combs and free product) • 1 Restore Perfecting Spray Look Book # LP-02117Restore Shampoo & Conditioner 34%Buy savings• 6 Restore Shampoos Create a Gift with Purchase! full size (8.0 oz) Buy Restore Shampoo full size & Restore Conditioner full• 6 Restore Conditioners size, receive a FREE Restore full size (8.0 oz) Perfecting Spray travel size.Receive Free• 6 Restore Perfecting Sprays travel size (1.7 oz)• 2 Restore Masks (8.0 oz)# LP-0211618% off Liters Restore Trio KitChoose from: Kit includes deluxe sizes of –• Perfect hair Day Shampoo and Conditioner • Restore Shampoo (1.0 oz)• Full Shampoo and Conditioner • Restore Conditioner (1.0 oz)• No Frizz Shampoo and Conditioner • Restore Repair Leave-In (1.0 oz)• Restore Shampoo and Conditioner • Restore Mask treatment packette (.33 oz)• Timeless Shampoo and Conditioner• Curl Conditioning Wash Buy: 6 Restore Trio Sets in Cash Wrap #LP-021356 January - February 2017 | 877.633.1717 | www.sweisinc.com

BACK BAR BONUS 38SAVE % Purchase: 1 x Quench You® Shampoo Liter 31SAVE 1 x Nourish You® Conditioner Liter % Receive FREE: #BLNDN-BKBRBONUS 1 x Brighten You® Violet Shampoo Liter Salon Price: $50 Salon Value: $80STOCK YOUR STATION 33SAVE LESS BRASS, MORE SASS %Purchase: Purchase:3 x Save You® Balancing Cream 1 x Brighten You® Violet Shampoo 1 x Nourish You® ConditionerReceive FREE: #BLNDN-STOCKSTATION 1 x Save You® Balancing Cream1 x Hold You® Hairspray1 x Keep You® Dry Shampoo Receive FREE: #BLNDN-BRASSNSASS 1 x Tone You® Toning RinseSalon Price: $54Salon Value: $81 Salon Price: $47Retail Value: $163 Salon Value: $68 Retail Value: $136Turn up Retail Pricethe volume. $14.00Volume Shampoo ge ntly c le a n s e s hair,provides weightless lift, and protects color.Volume Conditioner p rovid e s lastingbody, detangles, and strengthens hair. January - February 2017 | 877.633.1717 | www.sweisinc.com 7

33% SAVINGS BUY 2, GET 1 FREE! FIBER PUTTY FORMING PASTE CRÈME POMADE Texture, piece, separate. Sculpt, form, and define. Shape, control, shine. Total Retail Value: $19.00 Total Retail Value: $19.00 Total Retail Value: $19.00 #LPUTTY4 #LPASTE4 #LPOMADE4 MOISTURIZE YOUR HAIR THIS WINTER FORTIFYING MOISTURE GALLONS MOISTURE COLLECTION REPAIRATIVE INTRO 1 - Gal. Moisturizing Shampoo 1 - 12oz. Moisturizing Shampoo 1 - Gal. Moisturizing Treatment 1 - 12oz. Moisturizing TreatmentRECEIVE A FREE LITER! *Must be purchased together 1 - 10oz. Finishing Spray25 - .5oz. Samples Free Total Retail Value: $77.00 Total Retail Value: $51.9812 - 4.25oz. with Counter Display1 - 33oz. Tonic Free #LMTGL+LMSGL #LMCDUOFSTotal Retail Value: $240.00#LFRT99 + LITER ANTI-FRIZZ CALMING CRÈME SALE NATURAL EXTRACTS ABOUT | Calming Crème is a leave-in styler that weightlessly quenches thirsty hair. Organic oils, aloe vera, vitamins, and lavender extracts restore hair health. Made in the U.S.A. NEW 33 OZ. SIZE BUY 4, GET 2 FREE 1 - 33oz. Calming Crème 6 - 8.45oz. Calming Crème Total Retail Value: $32.00 Total Retail Value: $96.00 #LCA4+2 #LCA4+28 January - February 2017 | 877.633.1717 | www.sweisinc.com

January - February 2017 NAT U R A L LY A D D I C T I V EJanuary - February 2017Start yoNuATrUyReAaL LrY oAfDfDrIiCgThI VtEwith these refreshing opportunities from NEUMAStart your year off right with these refreshing opportunities fromRNeEsUtMorAePurchase All yoRu neesetdofroreareNeu shampoo® 10.1oz FREE scalp restoringreNePuurccohnadsietion® 8.5oz FREEGIFT All yoeuxpneereiednfcoer.aRecreeivNeeu shampoo® 10.1oz scalp#NreMs-P1t7o0r1i-n1 greNereuNsecualcpotnhdeitriaopny®®83.5.4oozz FREE Purwcihthase experience. GIFTPRergourRmleaeNrocSeetuaiivloosenncaaPlrlpicPtehr-ei$cr3ae8p.y5-®0$3.24o6z.F0R0EE PurwcihthaseSaviPngrsom- $o12t.i5o0n(a32l%P)rice - $26.00 Regular Salon Price - $38.50 Purchase reNeu shampoo® 25.4oz Revitalize YourSavings - $12.50 (32%) Back Bar reNeu conditionP®u2r5c.h4aoszeAll theRtoeovlsityoaulize Your Back Bar reNeurreesNNceeauulpcshothanemdriaptipooRyone®®®c322e.554i..vo44ezoozz reNeu tangle me freeR®e8c.5eoivzewill need to create reNNEeUuMscAaclpotthonerhaepmyp® 3b.a4goza reAfrell sthheingtosoelsrvyiocue Revitalizing BacrekNBeaur Ttraenatgmleenmt CeafrrdeeF®R8E.5Eozto yowuilrl nbeaecdkbtoarcreate RevPitraolizmingoBtaiocknBNaaElrUPTrMeraiActmceoetn-ttoCn$ah5red5mF.p0Rb0EaEgtreaatmreefnret smhienngus. ervice#NM-Pt1o701y-2our backbar treatment menu. reNeu scalp therapy™ PromoRteigouSnlaaarvSlinaPglosrni-cP$er2ic9-e.5$-0$5(83545..%000)0 Refresh. Calm. Soothe. Bay Laurel, corn mint and lavender essential oils to refresh, restore and revitalize your scalp. Bamboo stem powder exfoliates to remove toxic environmental build-up and dead scalp skin cells to help healthy new cells grow and flourish. Rinse Hair. Lather with reNeu shampoo. Apply reNeu scalp therapyreNeu scalp therapy directly to scalp and massage™ Regular Salon Price - $84.00 with fingertips. Leave on 2 mins. Rinse. Follow with reNeu conditioner. Amazingly BeautifRuel,fHreesahlt.hCy aHlmair. Soothe. FREEBay Laurel, corn mint and lavender HHyyddrraatteeSavings - $29.50 (35%) essential oils to refresh, restore and FREE revitalize your scalp. Bamboo stem powder exfoliates to remove toxic environmental build-up and dead scalp skin cells to help healthy new cells grow and flourish. Rinse Hair. Lather with reNeu shampoo. Apply reNeu scalp therapy directly to scalp and massage with fingertips. Leave on 2 mins. Rinse. Follow with reNeu conditioner. Amazingly Beautiful, Healthy Hair FREEPurchase FREE Get 30% more4 - nPeuurMchoaissteure intensive masque® 6.8ozRec4ei-veneuMoisture intensive masque® 6.8oz neufMofrootirshtGwtehuweierstehtiast3hmiatn0hmttee%heeenpNsmprNEiicrvoEUieecrUee2 - nReeucMeioviesture intensive masque® 6.8oz FREE mnaesuqMueoi6st.u8roezi/n2te0n0sgiv.e Nmowasqinuae e6a.8soyzt/o2u0s0eg.Pro2m-onteiuoMnoailstPurreicinete-ns$iv7e0m.0a0sque® 6.8oz FREE Noewcoi-nfraieenadslyy ttuobues.eSRaevgiuRPnlaegrrgsouSm-laa$lroo3Sn5ta.iP0loo0rnnic(ea3P3rl-i%c$Pe1)r0-i5$c.10e005-.0$0 70.00 e#cNoM--MfrOieISTnINdTMlyAStKu4+b2e. Savings - $35.00 (33%)Enjoy 30% savings on NEUMA 64oz shampoo and condition.neuSmooth shampoo® 6E4nozjoy 30% savings on NEUMneAuM6o4isotuzresshhaammppoooo® 6a4onzd condition. 30% OFF SOORRpnOOenreeRRceuNuinrMaeeVeNulooulieSVssuuohtmaulasulremohemasnpsemhohaPspaomhrmo®aiop6cpm4®ooeop6ooz4o-®6oo46z$o463oz4zo1z.50 30% OFFSpenceiuaSlmSoaoltohnsPharmicpeoo-® $643o8z .50 30% OFF SSaavlSSoinnapgloVesnac-lVui$aae1llu3- .eS$540-a5$l(.43o0500n.%00P) rice - $31.50 30% OFFSSaavloinnSSgaVpslaoe-lnuc$eV1iaa6-l.l$u55eS05-a(.30$l005o%5n.)00Price - $38.50 30% OFF ©NEUMA RESEARCH LLC, Laguna Beach, CA Savings - $16.50 (30%) 30% OFF ©NEUMA RESEARCH LLC, Laguna Beach, CA Savings - $13.50 (30%)neuSmooth leave-on condition® 64oz neuMoisture condition® 64ozSpenceiuaSlmSoaoltohnleParviec-oen-c$on4d2it.i0on0® 64oz 30% OFF OORRnOrneeReuNunMeVeuoouliVcsuootmulnuredemictceoiooncnnodd®niit6tdi4iooiotnnizo®6n46o46oz4zoz 30% OFFSalonSVpaeluceia- l$6S0a.0l0on Price - $42.00 SpOeRciraelNSeuacloonndPitiroinc®e64-oz$35.00SavinSgaslo-n$V1a8l.u0e0 -(3$06%0.)00 SalSonpVeacluiael- S$5a0l.o00n Price - $35.00Savings - $18.00 (30%) SavSinaglosn-V$a1lu5.e00- $(5300.%00) Savings - $15.00 (30%) January - February 2017 | 877.633.1717 | www.sweisinc.com 9

KeraTEN Kick Off Smooth Service EssentialsFEATURING EXPRESS BLOW OUT™ FEATURING EXPRESS BLOW OUTPURCHASE PURCHASE(1) 33.8 oz. Express Blow Out (1) 12 oz. Express Blow Out (1) 10-pack Vitalshot™ Bond RebuilderGET FREE(1) 3.4 oz. Thermo-Shine Thermal Protectant Mist GET FREE(1) 10.2 oz. Flex Flow Flexible Shaping Hairspray (1) 12 oz. Clarifying Shampoo(1) Jan. – Feb. 2017 collateral envelope: (1) Carbon heat-resistant comb (1) Smooth Service Essentials collateral envelope: (1) Smoothing Therapy Quick Guide brochure (1) Anniversary shelf talker (1) Vitalshot protocol brochure (1) Gift Concierge postcard (1) Smoothing Therapy Quick Guide brochure (5) Consumer brochures (1) Gift Concierge postcard (1) Salon ConnexionsSM brochureEDUCATION SUPPORTVisit www.keratincomplex.com/professionals to watch instructional videos for the Speedy Smoothing Solution and Bond Rebuilderservices, and check out our new smoothing protocol brochure for all the steps needed to complete each of our treatments!Love Every Blowout The “No-Frizz” Block PartyFEATURING KERATIN COLOR CARE SHAMPOO & FEATURING INFUSION KERATIN REPLENISHERCONDITIONER AND INFUSION KERATIN REPLENISHER PURCHASEPURCHASE (1) 18.6 oz. Infusion Keratin Replenisher(1) 2.5 oz. Infusion Keratin Replenisher GET FREEGET FREE (1) In-salon regimen envelope display(1) 3 oz. Keratin Color Care Shampoo(1) 3 oz. Keratin Color Care Conditioner Includes 6 regimen envelopes (triple packette: Infusion, Keratin Color Care Shampoo & Conditioner, shower cap)10 January - February 2017 | 877.633.1717 | www.sweisinc.com

Everyone Should be Celebrated Timeless ConditionFEATURING KERABRILLIANCE™ DEMI-GLAZE FEATURING TIMELESS COLOR™ FADE-DEFYLIQUIGEL COLOR SHAMPOO, CONDITIONER & MASQUEPURCHASE PURCHASE(18) 60 mL/2 oz. KeraBrilliance Demi-Glaze Liquigel Color shades (2) 13.5 oz. Timeless Color Fade-Defy Shampoo (2) 13.5 oz. Timeless Color Fade-Defy Conditioner (choose your own) (2) 8.5 oz. Timeless Color Fade-Defy Deep Conditioning MasqueGET FREE GET FREE(1) 32 oz. Demi-Glaze Activator (1) 33.8 oz. Timeless Color Fade-Defy Shampoo(2) Applicator bottles (1) 33.8 oz. Timeless Color Fade-Defy ConditionerADDED VALUE: COLLATERAL ADDED VALUE: COLLATERAL(1) Color Therapy™ Product Knowledge Guide (4) Consumer brochures(1) KeraBrilliance brochure (1) Limited-edition anniversary shelf talkerEDUCATION SUPPORTVisit www.keratincomplex.com/professionals to download our handy shampoo & conditioner comparison guide.Don’t forget! Use our consumer brochures to help drive retail sales.Canvas CorrectorFEATURING ALL THE TOOLS FOR CORRECTIVE COLORPURCHASE GET FREE (3) Tint brushes(2) 1 lb. tub It’s a Blonde Thing™ (1) 32 oz. It’s a Blonde Thing Developer (1) 3-pack tube keys Keratin Lightening System® powder (10 volume) ADDED VALUE: COLLATERAL(12) 100 mL/3.5 oz. KeraHold® Keratin-Enhanced (1) 32 oz. It’s a Blonde Thing Developer (1) Canvas Corrector collateral envelope: Permanent Crème Hair Color shades (20 volume) (1) Canvas Corrector bi-fold (choose from series): (1) 32 oz. KeraHold Developer (Zero Lift) (1) Color Therapy Product Knowledge Guide (3) Gold (1) 32 oz. KeraHold Developer (20 volume) (4) Copper OR Copper Gold (1) 12 oz. Clarifying Shampoo (2) Intensifiers (1) 10-pack Vitalshot Bond Rebuilder (3) Modifiers (1) Tint bowl January - February 2017 | 877.633.1717 | www.sweisinc.com 11

pwrionmteortionsWINTER SPARKLE BUY 1, GET 1 FREEDon't let dry, dull hair get you down! Use OYA 0-0 PURCHASE:Clear to add shine, softness, and manageability to 2 OYA Leave-In Conditionershair. Use 0-0 Clear as a stand alone service or aftera color service to lock in that beautiful color. RECEIVE FREE: 1 OYA Leave-In ConditionerPURCHASE:6 Tubes of OYA Color #OYA-LEAVEINCOND2+1 (DEMI PERMANENT 0-0 CLEAR)1 OYA Color Brush (Large)1 OYA 5 Volume Lotion1 OYA Sales Brochure1 OYA Color Bowl #OYA-WINTERSPARKLEOYA PERMANENT MINIPURCHASE:40 OYA Permanent Colors (your choice)4 OYA Developer Lotions (your choice)FREE GOODS:1 OYA Timer1 OYA Color Bowl1 OYA Color Cape1 OYA Color Scale1 OYA Color Apron1 OYA Color Brush (Small)2 OYA Color Brushes (Large)1 OYA Color Application Bottle #OYA-PMI12 January - February 2017 | 877.633.1717 | www.sweisinc.com

receive a free liter Select Daily Shampoo, WHEN YOU Scrub Shampoo, or Daily BUY SIX Conditioner. No mix & match. 11.83 OZfreeTRAY WITH 12dirty dozen Buy 6 Fiber or Clay Matte Pigs 12 DEAL* (4 oz) and 4 Fiber or Clay Matte Piglets (1.3 oz) - receive 1 Fiber or Clay Matte Hog (12 oz) and Delft Tray for FREE.* new pomades PIGLET PIG HOG 1.3 oz 4 oz 12 oz CLAY MATTE pomade fiber pomade Provides a matte Creates textured finish and strong definition in the hold. Perfect for hair. Perfect for active men with short to medium shorter hair. length hair. new year essentialsDIANE OLIVIA GARDEN BMAC OSTER BABYLISS PRO6-PACK TOWELS SILKCUT 5” SHEAR BC-55 SHEAR 5.5” ASPIRE CLIPPER RAPIDO DRYERDIANE T3 THEORIE KERATIN COMPLEX MOROCCANOIL100-COUNT GLOVES TWIRL 1.25” IRON SAGA 1” BLACK STEALTH IV IRON TITANIUM IRON January - February 2017 | 877.633.1717 | www.sweisinc.com 13

250' SMOOTH ROLL FOIL SAVE ISSE BOOTH #1932 Packed in a self-dispensing box 25% milkyNEWm! int with an easy-cutting metal edge. HAIRDRYER1450' ECONOMY SMOOTH ROLL FOILIdeal for high-volume users. SAVERolls out easily and cuts fast. 25% ELECTRIC COLOR MIXER • Quiet, lightweight, & sleek • Features a lifetime warranty Mix any color or bleach to produce a creamy • Infinite heat & speed settings consistency in seconds! Eliminate splattering • Meant to be used on all 8 and breathing in fumes. Includes a lid, 4 color bowls, 4 color brushes, & an A/C power supply. types of known hair introductory salon opener PURCHASE 6 x neuLASH 3.2 ml 4 x neuBROW 6 ml 3 x neuLASH 6 ml RECEIVE FREE Display, Testers, (10) Brochures, and (4) neuLASH Deluxe Samples neuENVY provides exceptional lash beauty while it conditions, volumizes and lengthens the look of your lashes.14 January - February 2017 | 877.633.1717 | www.sweisinc.com

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NEW FROM KEUNE AT #817101 #817201January - February 2017 | 877.633.1717 | www.sweisinc.com 17

THE BALAY BOXDON’T BELEFT INT H E D A R KRRREEEAAAWWWAAAKKKEEENNN HHHAAAIIIRRR’’’SSS NNNAAATTTUUURRRAAALLL BBBRRRIIILLLLLLIIIAAANNNCCCEEETTThhhbbbaaaeeeaaannnSSSlllyyypppaaaUUUeeeyyycccrrraaarrrfffNNNeeegggeeemmmeeeccc$$$LLL...ttteee333WWWIIIlllGGGdddiii444gggoooeeehhhrrrHHHvvvkkkttteeeeeesssTTTlllnnnooowwweeeSSSpppiiirrrttteeehhhfffrrr555ooo000rrr000 gg TTTHHHEEEEEErrrlllgggiiigggBBBooohhhnnnAAAtttooowwwmmmLLLeeeiiiAAAii$$$gggccc888hhhYYYhhhtttaaadddPPPnnneeedddAAAsssllleeeiiiDDDgggaaannnDDDnnndddLLLEEE TTTTTThhheeeHHHoooEEEppptttiiiBBBmmmAAAaaalllLLLaaa$$$pppAAA444pppYYYllliiicccBBBaaatttRRRiiioooUUUnnn bbbSSSrrruuuHHHssshhh SUNLIGHTS 500g g The perfect lightener for balayage. Works with any creme developer. $34SSSUUUbbbNNNeeeLLLaaaLLLeeeuuu$$$aaaIIItttGGGiiirrr444fffnnnuuu999HHHllltttooo...bbbTTT999aaappplllSSS999aaaaaaiiiyyynnnaaatttDDDgggeeeVVVDDD CCCPPPeeeLLLrrrBBBfffIIIeeePPPAAAcccSSStttLLLfff$$$oooAAA(((111rrr666YYYsss000eeeAAAPPPcccGGGAAAtttiiioooCCCEEEnnniiiKKKnnnggg))) CCCTTTooohhhnnnTTTeeetttHHHaaaeeeiiisssnnnEEEbbbsssssseeeaaa:::nnnlllBBBaaatttyyyiiiAAAaaaaaalllgggLLLttteeeoooAAAaaaoooYYYrrrlllkkktttiiiiiBBBsssttttttfffOOOooorrrXXXttthhheee Your dryer. Your way. The BaBylissPRO ITALO Luminoso is finely engineered in Italy for superior performance. Select from 8 different dryers and 8 different filters. THE BALAY BOX SSSuuunnnllliiiggghhhtttsss BBBaaalllaaayyyaaagggeee LLLiiiggghhhttteeennneeerrr The essential toolkit for the TTThhheee BBBaaalllaaayyy PPPaaaddddddllleee balayage artist. TTThhheee BBBaaalllaaayyy BBBrrruuussshhh Contains: SSSuuunnnllliiiggghhhtttsss IIInnnssstttrrruuuccctttiiiooonnnaaalll DDDVVVDDDTTTHHHEEE BBBPPPAAAeeerrrLLLfffoooAAArrraaaYYYttteeedddWWWssshhhRRReeeAAAeeetttsssPPPfffooorrr eeeffffffiiiccciiieeennnttt pppaaaiiinnntttiiinnnggg ((SS(S444hhh)))oooBBBrrrtttaaalllBBBaaaaaayyylllaaaaaagggyyyeeeaaagggCCCeeellliiipppWWWsssrrraaappp - Sunlights Balayage Lightener - The Balay PaddleSUNLIGHTS balayageMLMLMLSSSOOOHHHEEENNNOOODDDGGGRRRIIIUUUPTTTroMMMfessi $$$$$$$$$313311222999999999.........999999999555555555 $$$999999 - The Balay Brush 111555000 aaappppppllliiicccaaatttiiiooonnnsss 111000000 aaappppppllliiicccaaatttiiiooonnnsss - Sunlights Instructional DVD Ba888lay000agaaae pppLigppphtllleiiinccceaaar tttiiiooonnnssso nnel DDOONN’’TT BBEE LLEEFFTT IINN TTHHEE DDAA--RR(SKK4h)oBrtalBaaylaagyeagCelipWsrapTHE $99PERFECTTOOLSfor the balayage artistSUNLIGHTS balayageProfessionnel Balayage LightenerSUNLIGHTS BTHRUE SBHALAY PTAHDEDBLAELAY WTHREABPALAYThe perfect lightener for18 January - February 2017 | 877.633.1717 | www.sweisinc.combalayage. Works with any The optimal application Textured artist’s palette; Perforated sheets for efficient brush; Ideal bristle length Features an ergonomic painting

January - February 2017 | 877.633.1717 | www.sweisinc.com 19

new year, SHOP WITH US NOW IN new store. HENDERSON, NEVADA. professional storesREUZEL Torrance Lake Forest 23760 Hawthorne Blvd. 23784 Mercury Rd. Torrance, CA 90505 Lake Forest, CA 92630 877.633.1717 949.587.1514 San Diego Encino 1400 Camino De La Reina San Diego, CA 92108 15605 Ventura Blvd. 619.294.3040 Encino, CA 91436 Las Vegas 818.386.0304 2550 S Rainbow Blvd. Henderson Las Vegas, NV 89146 8810 S Maryland Pkwy. 702.902.2434 Las Vegas, NV 89123 702.754.1235 Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing errors. llustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc.20 January - February 2017 | 877.633.1717 | www.sweisinc.com