May - June Magazine (Sweis, Inc. Customers ONLY)

MAY / JUNE 2017NEW! WHAT’S INSIDE: Hot Summer Savings! Keratin Complex Personalized Blow Out™ Page 5 Model Courtesy of Keratin Complex YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION I believe that if you discover one treasured piece of wisdom or advice then an experience can be deemed Salon Spotlight valuable. Every month we strive to create a magazine that provides something for you and your business PORCELAIN HAIR STUDIO - great promotions, educational information, salon profiles with experts in our industry and more. We hope HUNTINGTON BEACH, CA that you find inspiration in the pages of this magazine. Before work one day, a newly vacant space I’d like to specifically point out interesting information in a cute building caught Traci Hawkin’s eye. presented in two articles featured with our magazine. She was working as a stylist in Huntington Beach and had considered opening her ownMichael Shaun Corby talks about creating your squad, your community of salon. As she quickly toured the building, alocal photographers, coffee shop owners, poets, artists, and business people. fellow stylist called and expressed interestThis helps to create a culture around you and fuel your business. I encourage in joining Traci at her future salon. Couldyou to reflect on the people you surround yourself with and collaborate this be a sign? It was just the inspiration thatwith them. It doesn’t need to be other stylists. Pool from people you Traci needed to move forward. In Octoberencounter on a daily basis who are interesting, creative, and motivated. 2011, she opened Porcelain Hair Studio in Huntington Beach.Traci Hawkins from Porcelain Hair Studio talks about creating an experience forclients within her Huntington Beach salon, drawing upon the beach-like atmosphere Now with 13 stations, one nail station and Photo by Leah Katherine Photographywhile encouraging social media shares with a purposefully created faux white brickwall. You want your clients to share their wonderful experience and beautiful hair two spa rooms, the salon invites guests toresults with all of their friends. Make it easy for them by creating a designatedspace where the lighting is good and can almost guarantee a nice selfie shot. sip a glass of wine and enjoy the outdoor patio, or the processing bar withIn addition to these experts within our industry, I also like a view. The perfect spot, four blocks from the beach, allows for interestingto look for ideas and inspiration from outside. people watching, daydreaming, or sometimes a really great party. Traci admitsNiche companies will find successKyle Holding from The Golding Group shares, “Business success will come she throws incredible parties and created a fun and friendly salon team thatfrom further focusing on smaller, very specific audiences. Going extremelydeep with customized messages and specialized platforms to a highly receptive works hard, really likes each other, and is (of course) quite talented.and loyal audience will replace wide approach “shot gun” marketing. [We’llsee] more soft or no ask/call to action marketing focused on community The full-service salon offers all hair services, nails, facials, sugaring,building, experiences, and lifestyle over product specific messaging.” microblading, microneedling, spray tans, eyelash extensions, and has their own line of Porcelain Hair extensions. They have even created the perfectSeek to identify your target market in detail, whether it be the busy selfie spot with a faux white brick wall so clients can show off their gorgeousmom, the man interested in quality barbering, or the mermaid hair hair to all their friends.crew. What are their wants, lifestyle needs, and challenges? Howcan you cater to their needs to build loyalty and trust? Traci has an incredible amount of energy and is always thinking of ways to expand, grow, and improve. She loves to travel and see new places of theCustomers are seeking quality offline experiences world. When she visits other countries, she likes to check out new salons, getMonica Kang of InnovatorsBox explains that “The more we connect digitally, a blowout, and study the unique differences.the more we feel disconnected in person ... As we continue to strive for newtechnology, there will be a growing appreciation and deeper craving for quality She encourages salon professionals to make the experience for clients specialoffline experiences. In essence, if you are not dedicating time or learning how because they take their precious time to come see you for that experience.to make time for offline quality experience, you are going to miss out.” Porcelain Hair Studio carries MoroccanOil, DS Laboratories and KeratinWe are in the perfect industry to create meaningful person-to-person experiences. Complex from Sweis. They will be opening Beauty Bungalows soon and willHow can you enhance the time that someone is sitting in your chair? Their time be renting spaces. Luxury salon suites are also in the works.is precious and their need to make meaningful connection is heightened. www.PorcelainHairStudio.comWe know that you value personal growth and professional evolution.Please continue to visit our online education calendar to discoverwhat new opportunity we have available for you in your area.Sincerely,Karl Sweis2 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Education Spotlight SHOP BY BRANDScience, Talented People, and A Hot Brand BABE............................................ PG 21 BLINC .........................................PG 27Living Proof Interview with Michael Shaun Corby BLNDN ....................................... PG 22 BRAZILIAN BLOWOUT.....PG 16 & 17, 32Currently training stylists around the COLORPROOF ...................... PG 6 & 7globe, Michael Shaun Corby sat down DS LABORATORIES .................... PG 26with Sweis to discuss all things Living Proof FAIRY TALES ................................ PG 26and their new SMART methodology. HYDROPEPTIDE ......................... PG 24 KERATIN COMPLEX ............... PG 4 & 5He shared that Living Proof is continuing to KEUNE ................................. PG 14 & 15challenge the status quo. The latest revolution LIVING PROOF .....................PG 18 & 19is a unique education methodology that LOMA ........................................... PG 8combines proven scientific methods with MITCH STONE ........................... PG 20the artistry of hairdressing, using streamlined MOROCCANOIL ..................PG 10 & 11techniques for hairdressers of every level. NEULASH ....................................PG 27 NEUMA ........................................ PG 9It’s called — SMART OLIGO ....................................... PG 25Science, Myth Buster, Artistry, Routine REUZEL ....................................... PG 13(changing), Transformation (results) PRODUCT CLUB ........................ PG 28 SAINTS & SINNERS ...................... PG 12Michael Shaun Corby explains that Living Proof’s new methodology includes SPARKS ....................................... PG 2616 cutting techniques and 8 styling techniques to elevate and enhance your STORE SALE................................ PG 22current professional skill set. The SMART method also integrates the brands core STYLE EDIT ..................................PG 23technology, the art of consultations, and the What, Why, How (WWH) Approach. SUNLIGHTS BALAYAGE .............. PG 28 TAN TOWEL ............................... PG 26Science THERMAFUSE ............................. PG 20 TOOLS & SUNDRIES...............PG 29–31Living Proof products incorporate patent technology that is lightweight, VERB ...........................................PG 27touchable, and repels style-destroying humidity and dirt. Did you know that if youlook under a microscope, you could see silicones coating the hair unevenly andattracting dirt and oil? Living Proof products work to keep hair cleaner, longerby evenly coating with the OFPMA molecule, also known as the Healthy HairMolecule. Their core technology involves offering an alternative to silicones.Michael Shaun Corby’s top product picks include:• Dry Shampoo - one of the best-selling, stand out products.• Prime Style Extender – creates a styling base while keeping hair cleaner longer. It almost never gets dirty!• Dry Volume Blast – a lightweight spray that creates volume and texture.• Flex Hairspray – can be used on wet or dry hair.What, Why, HowYou may talk about the newest movie out, last night’s great party, relationship issues, butwhen it comes down to talking about products, stylists sometimes get stuck. MichaelShaun Corby educates stylist on using the WWH approach to help the conversationflow. It’s been designed to help stylists clearly communicate What they are doing orusing, Why they are doing it, and How to successfully execute for a flawless result.Explain to the client:• What you are going to do with their hair or with a particular product (envision the end result).• Why are you using that technique or product?• How will it create the desired look? Demonstrate how to use your selected products.The WWH method will ultimately help stylists gather valuable information you need forconfidence, credibility, and success behind the chair.Words of WisdomThe key to a successful happy career path is to “Build your squad,” says MichaelShaun Corby, which doesn’t necessarily mean other hair stylists. Meet photographers,coffee shop owners, poets, a community of artists and business people. If you canbuild a culture around you, you will have a good clientele. You don’t have to be inHollywood or New York. He’s seen very successful people in small communities.To learn more about Living Proof’s SMART method and Styling with Volume & Texture,register for our upcoming education class June 5th in Lake Forest, Orange County.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 3

SAVE CELEBRATE 58% CONFIDENCE AND CONTROL Smoothing and color services give stylists the confidence and control to deliver beautiful, healthier-looking hair to every client. SAVE 15%Fair-Haired Festival Festival of Bright$49.00 $112.00Salon Value $115.99 Salon Value $132.00Purchase 2: Purchase:It’s a Blonde Thing Keratin Lightening System 1 lb. Tub 3 Blondeshell Debrass & Brighten Shampoo 13.5 oz.Receive 1 Each FREE: 3 Blondeshell Debrass & Brighten Conditioner 13.5 oz. 2 Blondeshell Debrass & Brighten Masque Deep Keratin Treatment 6.7 oz.It’s a Blonde Thing Developer 20 Volume 32 oz.Natural Keratin Smoothing Treatment for Blonde Hair 4 oz. Receive FREE:2017 Lifestyle Guide 1 Blondeshell Debrass & Brighten Masque Deep Keratin Treatment 6.7 oz.KCCTFHF 5 Consumer Brochures 1 Retail Shelf Talker SAVE 1 2017 Lifestyle Guide 21% KCFSTBR SAVE 16%Color Me Cool Party Buy 5 Get 1 FREE$99.00 $70.00Salon Value $124.97 Salon Value $84.00Purchase 18: Purchase 5:KeraBrilliance Demi-Glaze Liquigel Color Shades 2 oz. (Your Choice) Kerabalm 3-in-1 Multi-Benefit Hair Balm 1.7 oz.Receive FREE: Receive 1 Each FREE:1 Demi-Glaze Activator 32 oz. Kerabalm 3-in-1 Multi-Benefit Hair Balm 1.7 oz.2 Metamorfix Extreme Direct Pigments Shades 1.35 oz. (Your Choice) In-Salon Display1 2017 Lifestyle Guide KCKBKPRKCCTCMCPOnly available in Southern California and Las Vegas.4 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

SAVE 11%CelebrateSmooth Times$380.00Salon Value $427.00Purchase 1 Each:Natural Keratin Smoothing Treatment LiterClarifying Shampoo LiterReceive 1 Each FREE: SAVE 18%Vitalshot Bond Rebuilder 10 pk.Keratin Complex Apron2017 Lifestyle GuideCertified Salon Window ClingVitalshot Protocol BrochureSalon Connexions BrochureKCCLBSMMake the After Party NEW! Coming Soon!$130.00 YOUR HAIR. YOUR WAY.Salon Value $158.00 Go straight or stay curly (and everything in between)Purchase 1: Introducing Personalized BlowStealth V Next-Generation Digital Smoothing + Straightening Iron Out™ Same Day Keratin Treatment! This customizable, zero-downtimeReceive 1 FREE: treatment is powered by K-Pure Juice™, a proprietary juice blend ofThermo-Shine Thermal Protectant Mist 3.4 oz. keratin, botanicals and amino acids.KCMKPRSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 5

SUMMER SAVINGS SAVE 2017 Intros SAVE 33% UP TORetail Salon Value up to $2,824.60 $199.00 29%Stock Up $499.00 80APPETIZER2017 The Appetizer 80STARTER2017 The Starter 80ENTREE2017 The Entrée $999.00 80ULTIMATE2017 The Ultimate $1,999.00BUY TWO SHAMPOO Please contact your Sweis Sales Consultant for Intro details.10.1 OZ., GET ONE Jet Set Travel PacksCONDITION8.5 OZ. FREESalon Value up to $75.0010P0417-1 SuperRich $34.00 SAVE SuperRich 20%20P0417-2 SuperPlump $34.00 $13.4430P0417-1 CrazySmooth $39.00 Salon Value $16.8065P0417-1 SignatureBlonde $44.0070P0417-1 TruCurl $39.0075P0417-1 Baobab* $50.00NO MIX AND MATCH Includes 1 Each 2 oz.:* Baobab Shampoo is 8.5 oz. SuperRich Moisture Shampoo SuperRich Moisture Condition HeatProof Anti-Frizz Blow Dry Crème Radical Restock 80P0417-2 BUY THREE, GET ONE FREE Sale SuperPlump Salon Value up to $64.00 $12.96 20P0417-1 SuperPlump Thickening Blow Dry Spray 5.1 oz. $42.00 Salon Value $16.20 40P0417-1 CC PrimeGenius Anti-Aging Style Extending Primer 6.7 oz. $48.00 Includes 1 Each 2 oz.: 50P0417-1 IronMaster Color & Heat Protecting Setting Spray 6.7 oz. $48.00 SuperPlump Volumizing Shampoo SuperPlump Volumizing Condition NO MIX AND MATCH LiftIt Mousse Color Protect Root Boost 20P0417-3 CrazySmooth SAVE $13.92 20% Salon Value $17.40 Includes 1 Each 2 oz.: CrazySmooth Anti-Frizz Shampoo CrazySmooth Anti-Frizz Condition PlushLocks Leave-In SmoothCrazySmooth SignatureBlonde Baobab 30P0417-3Therapy System Kit Therapy System Kit $17.28$42.40 $48.00 Salon Value $21.60Salon Value $53.00 Salon Value $60.00 Includes 1 Each 2 oz.:Includes 1 Each: Includes 1 Each: Baobab Heal & Repair ShampooCrazySmooth Anti-Frizz Shampoo 10.1 oz. SignatureBlonde Violet Shampoo 10.1 oz. Baobab Heal & Repair ConditionCrazySmooth Anti-Frizz Condition 8.5 oz. SignatureBlonde Violet Condition 8.5 oz. ClearItUp Detox ShampooRadicallySmooth Anti-Frizz Serum 5.1 oz. SignatureBlonde Restorative Filler 6.7 oz.ColorProof Gift Box ColorProof Gift Box 80P0417-330P0417-3 65P0417-36 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

NEW! Anti-Aging Scalp & Hair System NEW! BioRepair-8™ promotes cell turnover and longevity of cell health, regenerating the scalp and returning it to a more youthful, balanced state. Restores scalp to a healthful environment creating optimum conditions for new hair growth. Stronger. Thicker. Fuller. SAVE 39% BioRepair-8 SAVE PearnfdecPt rfoormWSeedadsoinng Therapy Kit 23% Ultimate Upstyle Kit $44.00 $42.75 Salon Value $72.00 Purchase 1 Each: Salon Value $55.60 BioRepair-8 Anti-Thinning Shampoo 8.5 oz. Includes 1 Each: BioRepair-8 Anti-Thinning Condition 8.5 oz. AllAround Color Protect Working Hairspray 9 oz. Receive FREE: HeatProof Anti-Frizz Blow Dry Crème 6.7 oz. TextureCharge Color Protect Texture + Finishing Spray 6.7 oz. 1 BioRepair-8 Stem Cell Scalp Serum 3.4 oz. CC PrimeGenius Anti-Aging Style Extending Primer Packette 1 ColorProof Exfoliating Scalp Brush ColorProof Bamboo Detangle Brush (Pre-Packed In a Luxury Box Set) Get the Look Updo Fusion Card 2 BioRepair-8 Sample Trios ColorProof Reusable Clear Tote Bag (Shampoo & Condition Packette + 0.17 oz. Serum Ampule) 80P0417-1 25P0417-1 SAVE 20% Bamboo Detangle Brush BUY FOUR, GET ONE FREE $40.00 Salon Value $50.00 80P0417-4SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 7

NEW! SAVE 25% Violet Shampoo & Conditioner LVS12 Shampoo 12 oz. $6.38 LVS33 Shampoo Liter $12.75 LVC12 Conditioner 12 oz. $7.13 LVC33 Conditioner Liter $14.25 Salon Value up to $19.00 SAVE Daily SAVE Styling SAVE Curvy 25% Gallons 30% Duo 33% Crème 8.45 oz. $54.00 $12.50 BUY FOUR, GET TWO FREE Salon Value $72.00 Salon Value $17.50 $32.00 Includes 1 Each: Includes 1 Each: Salon Value $48.00 Daily Shampoo Gallon Finishing Spray 10 oz. Daily Conditioner Gallon Calming Crème 8.45 oz. LCC4+2 LDSGL LFSCA Salon Intro SAVE Daily Nourishing Oil 42% Collection Treatment Trio $99.00 $14.00 Purchase: Salon Value $24.14 25 Nourishing Oil Samples 0.5 oz. Includes 1 Each: 12 Nourishing Oil 4.25 oz. 1 Counter Display Daily Shampoo 12 oz. Daily Conditioner 12 oz. Receive 1 FREE: Finishing Spray 10 oz. Nourishing Oil Liter LDCDUO-FS LNOT99+LITER8 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TREND ALERT:SUMMER STYLENo matter what your plans are this Summer, we’vegot you covered with these exciting promotions.Summer SAVEStyle Duo 28%$13.00 Voluminous Shine KitSalon Value $18.00Purchase 1: $24.00neuMoisture Instant Fix 6.8 oz. Salon Value $35.00 Purchase 1 EachReceive 1 FREE: neuStyling Gelée 8.5 oz.neuVolume Surf Lotion 2.5 oz. neuVolume Blow-Out Mist 8.5 oz.NM-P1705-1 Receive 1 FREE: SAVE neuSmooth Illuminating Mist 2.5 oz. 31% NM-VSK64 oz. Shampoo & SAVE neuStylingCondition Savings 30% Clay 1.8 oz. BUY ONE, GETSalon Value up to $60.00 ONE 50% OFFChoose From: $18.00 SAVE 25%NM-1704 neuSmooth Shampoo $38.50 Salon Value $24.00NM-1714 neuSmooth Leave-On Condition $42.00NM-1004 neuMoisture Shampoo $31.50 NM-P1705-2NM-1014 neuMoisture Condition 64 oz. $35.00NM-1304 neuVolume Shampoo $31.50NM-1314 neuVolume Condition 64 oz. $35.00NM-1204 reNeu shampoo 64 oz. $31.50NM-1214 reNeu Condition 64 oz. $35.00SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 9

TRAVEL-READY ESSENTIALS SAVE UP TO 12%Travel Size SAVE Hair Improvement Beauty SuperstarsDisplay Package 19% $21.00 $21.50$99.00 Salon Value $23.25 Salon Value $24.25Salon Value $122.00 Includes 1 Each: Includes 1 Each:Includes: Moroccanoil Treatment 0.85 oz. Moroccanoil Treatment 0.85 oz. Hydrating Styling Cream 2.53 oz.2 Hydrating Styling Cream 2.53 oz. Moisture Repair Shampoo 2.4 oz. Luminous Hairspray Strong 2.3 oz.2 Smoothing Lotion 2.53 oz. Moisture Repair Conditioner 2.4 oz. Dry Shampoo Light Tones 1.7 oz.2 Dry Texture Spray 1.6 oz. Dry Texture Spray 1.6 oz. Blue and White Travel Case2 Luminous Hairspray Strong 2.3 oz. Blue and White Travel Case2 Dry Shampoo Dark Tones 1.7 oz. PRO1708US2 Dry Shampoo Light Tones 1.7 oz. PRO1709US2 Moisture Repair Shampoo 2.4 oz. High Voltage2 Moisture Repair Conditioner 2.4 oz. Hydrating Heroes Volume2 Hydrating Shampoo 2.4 oz.2 Hydrating Conditioner 2.4 oz. $22.50 $21.001 Travel Size Display Salon Value $25.25 Salon Value $23.75PRO1704US Includes 1 Each: Includes 1 Each: Moroccanoil Treatment 0.85 oz. Moroccanoil Treatment 0.85 oz. Extra Volume Shampoo 2.4 oz. Hydrating Shampoo 2.4 oz. Extra Volume Conditioner 2.4 oz. Hydrating Conditioner 2.4 oz. Root Boost 1.7 oz. Intense Hydrating Mask 2.53 oz. Blue and White Travel Case Blue and White Travel Case PRO1710US PRO1711US Hydration Love is in The Hair $23.50SAVE Repair SAVE23% 18% Salon Value $28.50 $24.50 Purchase 1 Each: Salon Value $32.00 Hydrating Shampoo 8.5 oz. Hydrating Conditioner 8.5 oz. Purchase 1 Each: Receive 1 FREE: Moisture Repair Shampoo 8.5 oz. Moisture Repair Conditioner 8.5 oz. Luminous Hairspray Strong 2.3 oz. Receive 1 FREE: PRO17SPR01US Original Treatment 0.85 oz. PRO17SPR03US10 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

STYLESCAPES™ THE BANG EDITION SAVE Summer Styling SAVE 25% UP TO 21%STYLESCAPESThe Bang Edition Intense Curl Root BoostCombines cutting-edge Moroccanoil education with $102.00 $58.00an in-salon service offering! Inspired by current runway Salon Value $115.00 Salon Value $72.50trends, each look is designed to enhance stylists’ Purchase 6: Purchase 4:skills through face-framing techniques that can be Intense Curl Cream 10.2 oz. Root Boost 8.5 oz.easily implemented into day-to-day cuts and styling. Receive 1 FREE: Receive 1 FREE:$216.00 Curl Re-energizing Spray 5.4 oz. Thickening Lotion 3.4 oz.Salon Value $288.00 MOR-SUMMERSTYLICC MOR-SUMMERSTYLRBPurchase 1 Each: Hydrating Volumizing Styling MousseMoroccanoil Treatment 3.4 oz.Hydrating Styling Cream 10.2 oz. $102.00 $56.00Smoothing Lotion 10.2 oz.Curl Defining Cream 8.5 oz. Salon Value $114.00 Salon Value $70.50Curl Re-Energizing Spray 5.4 oz.Root Boost 8.5 oz. Purchase 6: Purchase 4:Thickening Lotion 3.4 oz.Dry Texture Spray 5.4 oz. Hydrating Styling Cream 10.2 oz. Volumizing Mousse 8.5 oz.Texture Clay 2.6 oz.Molding Cream 3.4 oz. Receive 1 FREE: Receive 1 FREE:Luminous Hairspray Strong 10 oz.Luminous Hairspray Extra Strong 10 oz. MOR-SUMMERSTYLHSC-MH Thickening Lotion 3.4 oz.Heat Styling Protection 8.5 oz.Ceramic Brush 1.75” Medium Luminous Hairspray 10 oz. MOR-SUMMERSTYLVMCutting Comb 8.5” ORReceive 1 Each FREE: MOR-SUMMERSTYLHSC-SHVideo Education BrochureMenu of Services 25 pk. Strong Luminous Hairspray 10 oz.Tail CombStyling Clips 6 pk.PRO1713USSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 11

SS-VDCC0750 SS-VDMS075012 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

2017 Intros SAVE 40% The Hog $425.00 Salon Value $708.04 425INTRO FATHER’S DAY GIFT IDEAS SAVE Shave 31% Cream IntroGroom Box $56.78 NEW! SAVE 33%$98.88 Salon Value $84.78Salon Value $144.32 Purchase:GROOMBOX 4 Duos (Shave Cream 3.38 oz. + Aftershave 3.38 oz.) 6 Shave Cream 3.38 oz. SAVE Lard Box 30% Receive 1 Each FREE: $99.00Beard Box Shave Cream 10 oz. Salon Value $142.00 POP Merchandising Kit$49.95 “Stache” Tray LARDBOXSalon Value $71.84 RZPR133 SAVEBEARDBOX 30% Road Trip SAVE Duos 29%Please contact your Sweis Sales $54.42 Consultant for Intro details. Salon Value $76.13 Includes 1 Each: Pink Pig 4 oz. + Pink Piglet 1.3 oz. Blue Pig 4 oz. + Blue Piglet 1.3 oz. Fiber Pig 4 oz. + Fiber Piglet 1.3 oz. Clay Matte Pig 4 oz. + Clay Matte Piglet 1.3 oz. Daily Shampoo 11.83 oz. + Daily Shampoo 3.38 oz. Grooming Tonic 11.83 oz. + Grooming Tonic 3.38 oz. RZPR134SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 13

So Pure Color SPRING LITER SALE SAVE 12% PUMPS INCLUDED!SO PURE SAVINGS SAVE 30%$372.00 Design Line LitersSalon Value $424.00Purchase 48: 27300 Clarify Shampoo $10.47 27310 Color Care Shampoo $13.97Tubes of So Pure Color 2.1 oz. (Your Choice) 27313 Color Care Conditioner $16.07 27304 Crystal Ice Shampoo $10.47Receive 1 FREE: 27302 Daily Use Shampoo $9.47 27320 Repair Shampoo $11.17So Pure Swatch Chart ($52.00 Value) 27322 Repair Conditioner $13.97 27317 Silver Reflex Shampoo $15.3751058 27340 Silver Reflex Conditioner $17.47 Salon Value up to $24.95 SAVE 30% So Pure Liters $16.80 $17.50 23204 Calming Shampoo $16.80 23214 Calming Conditioner $17.50 23205 Color Care Shampoo $16.80 23215 Color Care Conditioner $16.80 23200 Cooling Shampoo $16.80 23201 Energizing Shampoo $16.80 23207 Exfoliating Shampoo $17.50 23202 Moisturizing Shampoo 23212 Moisturizing Conditioner Salon Value up to $25.0014 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Tinta Color Savings SAVE 25%TINTA COLOR 24$225.00Salon Value $301.90Includes:24 Popular Pre-Selected Tinta Color Shades 2 oz.1 20 Volume Color Developer Liter1 30 Volume Color Developer Liter1 After Color Professional Use Shampoo pH4 Liter1 After Color Professional Use Conditioner pH4 Liter1 Magic Blonde Bleach 16.9 oz.1 Tinta/Semi Color Paper Swatch Chart1 Keune Color Brush 2”1 Keune Color Bowl1 Design Color Care Shampoo 8.5 oz.1 Design Color Care Conditioner 6.8 oz.1 Design Brilliant Gloss Spray 6.8 oz.845101 SAVE TINTA 23% COLOR DEAL $91.80 Salon Value $118.50 Purchase 12: Tubes of Tinta Color 2 oz. (Your Choice) Receive 1 Each FREE: Liter of Developer (Your Choice) Keune Double Handled Mirror 837205SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 15

NEW AT SWEIS! PREVENT DAMAGE. REDUCE BREAKAGE. PROLONG COLOR LIFE. Earn More With Every Color Service.16 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

100 b3 BRAZILIAN BOND BUILDER APPLICATIONS ONE Step$2500 REBUILDS & REATTACHES All b3 IN NEW SERVICE Bonds During All Color Services DOLLARS NO ADDED Processing Time ALLOWS ME HELPS PREVENTS Loss PER BOTTLE Of Cuticle & Cortex Cells b3 allows me to break the rules IMPROVES Pigment Retention without worrying about damageSALON PRICE or changing processing time so I’m not losing money. My clients’ hair17 oz. - $250 is in better condition no matter how far I take it. Plus, I’ve raised PRO SIZE my prices and my clients know BB3200 the results are worth it. EARN AN ADDITIONAL Rickey Zito / Social Media Influencer $25 Per Color Service @hairgod_zito 368k followers Owner / #One Salon, Los Angeles, CADEMI PERMANENT 25 CONDITIONER APPLICATIONS INSTANT REPAIR & Long-lasting Protection Against Damage $1250 DEMI LAST UP TO 12 WASHES IN NEW SERVICECPOENRDMITANIOENNETR UTILIZES b3 TECHNOLOGY DOLLARS To Rebuild Weakened Fibers is a game changer CAN BE ADDED To Any Service PER BOTTLE for damaged hair! RESURFACES THE CUTICLE To Prevent Moisture Loss SALON PRICEIris Smith / Social Media Influencer EARN AN ADDITIONAL 34 oz. - $165 $50 Per Ticket@glamiris 204k followers BB3303LOwner / Lux Salon, Stockton, CA MAY / JU@Nb3Eb2o0n17d build1e7rSWBeEcISoImNeCA.CPOaMrt Of The b3NFOaRmTiHlyE!RN CALIFORNIA & NEVADA 888.478.4481

SAVE TIME. NEW!START YOURSTYLE IN THE PERFECT HAIR DAY™SHOWER. IN-SHOWER STYLER Creates beautiful air-dried styles with enhanced shine, body, softness and natural texture. Open Stock LP-02085 5 oz. $12.00 LP-02086 2 oz. $6.00The Simplified Solution toBeautiful, Healthy Hair$150.00Salon Value $186.00 SAVEPurchase 6 Each: 19%Perfect Hair Day Shampoo 8 oz.Perfect Hair Day Conditioner 8 oz.Receive FREE:6 Perfect Hair Day In-Shower Styler 2 oz.3 Tent CardsLP-02166$355.00 Free Your Clients of Frizz SAVESalon Value $422.00 21%Purchase 5 Each:No Frizz Weightless Spray 6.7 oz.No Frizz Nourishing Styling Cream 8 oz.No Frizz Nourishing Oil 3.4 oz.No Frizz Humidity Shield 5.5 oz.Receive 1 Each FREE:No Frizz Weightless Spray 6.7 oz.No Frizz Nourishing Styling Cream 8 oz.No Frizz Nourishing Oil 3.4 oz.No Frizz Humidity Shield 5.5 oz.Salon CapeLP-0216718 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

Create BeautifulAir-Dried Styles$144.00 SAVE 46%Salon Value $265.00Purchase 12:Perfect Hair Day In-Shower Styler 5 oz.Receive FREE:12 Perfect Hair Day Shampoo 1 oz.12 Perfect Hair Day Conditioner 1 oz.1 Product Counter Display Insert (13.25” x 10.5”)1 Shelf Insert (8.5” x 11”)5 Look Books3 Tent Cards1 Salon Cape ($25.00 Value)LP-02168SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 19

SAVE 56%SAVE SAVE56% 45%HeatSmart F450 Classic Line Liter DuosLiter Duo Liter Duo $22.50 each$24.00 $30.00 Salon Value $51.00 eachSalon Value $55.00 Salon Value $55.00 Choose From:Includes 1 Each: Includes 1 Each: TFMLD Moisture Shampoo & ConditionHeatSmart Serum Shampoo F450 Smooth Balance Shampoo TFVLD Volume Shampoo & ConditionHeatSmart Condition F450 Smooth Balance Condition TFCCLD Color Care Shampoo & Condition TFTDLD Thermadan Shampoo & ConditionTFHSLD TFSBLDOnly available in Northern California and Nevada. AM/PM SAVE Texture Duo 18%Just the SAVE $18.00Beginning... 29%Kit Salon Value $22.00$49.00 Purchase 1:Salon Value $69.00 Dry Texture Spray 8.5 oz.Purchase 1 Each: Receive 1 at 50% OFF:456 Lustre Shampoo 8.5 oz. Texturizing Spray 6 oz.457 Lustre Conditioner 8.5 oz.Texturizing Spray 6 oz. 0417-02Luxury Repair & Style 6 oz.Session Spray 10 oz. SAVE X-Tender 6 oz. 17%Receive 1 FREE: $60.00MSE Beach Tote ($20.00 Value) BUY FIVE, GET ONE FREE0417-01 Salon Value $72.00 MSXTENDER6Only available in Northern California and Nevada.20 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

DOUBLE-DUTYEXTENSIONSThese babies lay flat and smooth, just like Tape-Ins,but install with the adhesive-free beads and the360 degree movement of I-Tips. The natural lookand comfortable feel works perfectly for seasonedhair extension-wearers and newbie clients alike! SAVE 15%22” Flat-Tip StraightColor Extensions$53.51 eachSalon Value $62.95F-TIP22-1 #1 (Betty)F-TIP22-1B #1B (Susie)F-TIP22-2 #2 (Sally)F-TIP22-3R #3R (Betsy)F-TIP22-4 #4 (Maryann)F-TIP22-6 #6 (Daisy)F-TIP22-6/10 #6/10 (Eva)F-TIP22-8 #8 (Lucy)F-TIP22-12 #12 (Dottie)F-TIP22-12/600 #12/600 (Caroline)F-TIP22-24 #24 (Cindy)F-TIP22-27 #27 (Shirley)F-TIP22-27/613 #27/613 (Bridget)F-TIP22-600 #600 (Dixie)F-TIP22-613 #613 (Marilyn)F-TIP22-1001 #1001 (Yvonne)SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 21

INVITES YOU TO JOIN US 10%–50% OFF*STOREMONDAY, JUNE 12TH 7:30 a.m.–5:30 p.m. TORRANCE | LAKE FOREST | ENCINO | RENO VEGAS EAST | VEGAS WEST | SAN DIEGO See above participating store locations on the back cover. ONE FREE GIFT BAG for the first 25 customers in every store. *Some restrictions apply Blonde Essentials $250.00 Salon Value $372.00 Includes: 4 Purple Shampoos 4 Conditioners 4 Balancing Creams 4 Toning Rinses 1 Purple Shampoo Liter 1 Conditioner Liter BLNDN-ESSENTIALS Retail Value $744.0022 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 Only available in Southern California and Nevada. SWEISINC.COM

PERFECT BLONDE SAVE Spring Savings 19% Blonde Perfection Blonde Perfection Root Concealer Root Touch-Up Powder $10.50 each $10.50 each Salon Value $12.99 each Salon Value $12.99 each Choose From: Choose From: STE-8000 Light Blonde STE-8100 Medium Blonde STE-7300 Light Blonde STE-8200 Dark Blonde STE-7400 Medium Blonde STE-7500 Dark BlondeSWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 23

NOW AVAILABLEHydroPeptide, the leader anti-aging skincare, is proud to announce that our full rangeof skincare products will now be available through Sweis, Inc. Our award-winningtreatments lead the industry in peptide technology, offering clinical results with luxuryexperiences.Partner with us and see why HydroPeptide is found in the most prestigious spas, medicalspas, and physicians offices throughout the world. We offer a comprehensive packageof marketing and retail support materials, plus educational support guaranteed to helpgrow every facet of your business.24 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

SIMPLY BRILLIANT Dream Team: Lighten Up & Save Calura + BlacklightSAVE BLACKLIGHT BALAYAGE 13% $81.00 CLAY LIGHTENER Salon Value $93.00 This award-winning lightener lifts up Purchase 12: to 6 levels and is recommended for Calura Permanent Color Tubes 2 oz. (Your Choice) Receive 1 FREE: Blacklight 18-in-1 Hair Beautifier 8.5 oz. balayage, hair painting and ombre SAVE techniques. No foil required! SAVE 25% 25%Rio Rio SemiPermanent Color3.4 oz. (Your Choice) Blacklight Balayage Clay Lightener 0.55 lb.$20.85BUY THREE, $21.71GET ONE FREE Salon Value $28.95 OGBLBCLSalon Value $27.80 Only available in Northern California and Reno.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 25

$72.00 BONUS SIZE Rosemary RepelPurchase 12: Conditioning Spray 12 oz.Sparks Colors $6.75Receive 1 Each FREE: ROSELISP12Tint BowlTint Brush • Proprietary blend of organic Rosemary, Citronella, Tea Tree and Geranium oils clinically proven effective to help prevent lice • Jojoba and Chamomile hydrate, moisturize and soothe the scalp • Gentle, safe and effective for daily use for the entire family • Free of sulfates, harsh chemicals and toxins • Gluten, soy, dairy and nut free Classic SAVE 33% FBCL5 Full Body 5pk. $14.50 Revita HBCL10 Half Body 10 pk. $15.40 Savings! FBCL15 Full Body 15 pk. $43.50 $30.00 Plus Salon Value $45.00 FBPL Full Body 5 pk. $14.50 Purchase 1: HBPL10 Half Body 10 pk. $14.50 FBPL15 Full Body 15 pk. $43.50 Revita Shampoo 6 oz.Only available in Southern California and Las Vegas. Receive 1 FREE: Revita.COR Conditioner 6 oz. DSL-REVITA+COR26 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TAKE YOUR BEAUTYTO...neuLENGTHSneuLASH lash enhancing serum and neuBROW brow enhancingserum are engineered to address the weak appearance of thelashes and brows caused by aging and everyday beauty rituals FREE– applying mascara, curling lashes, and removing makeup. COSMETICneuLASH & BAGnewBROW SAVE$99.00 21%Salon Value $125.00Purchase 1 Each:neuLASH 6mlneuBROW 6mlReceive 1 FREE:Cosmetic BagNEU-LASHBROWMJ17$7.00 Summer Styling STOP PAINTING YOUR LASHES,EACH VBCOD236US Leave-In Mist 8 oz. TUBE THEM VBGO60US Ghost Oil 2 oz. VBHSSH230US Strong Hairspray 7 oz. Mascara VBHYDMK195US Hydrating Masque 6.8 oz. VBSS186US Sea Spray 6.3 oz. $13.00 VBVS236US Volume Spray 8 oz. BLMFV1000 Add both volume and length to lashes, giving a radiant natural look that lasts all day long.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 27

Professional SAVE Balayage 25% Lightener 17.6 oz. SAVE $20 $51.00The Salon Value $68.00Balay Box BUY ONE, GET$79.00 ONE 50% OFFSalon Value $99.00 Open StockIncludes: BALAYAGECLIPS The Balayage Clips 6 pk. $10.001 Sunlights Professionnel Balayage BALAYBRUSH The Balay Brush $4.00 Lightener (34 applications)1 Balay Paddle BALAYPADDLE The Balay Paddle $8.001 Balay Brush1 NEW Sunlights Educational DVD BALAYWRAPLONG The Balay Wrap (Long) $29.954 Balayage Sectioning Clips1 Balay Wrap- Short (150 applications) BALAYWRAPMEDIUM The Balay Wrap (Medium) $39.95THEBALAYBOX CREATOR OF THE BALAYWRAPSHORT The Balay Wrap (Short) $19.95 BALAY BOX® SUNLIGHTSBALAYAGELIGHTENER Sunlights Balayage Lightener 17.6 oz. $34.00 Ready to Use Pop-Up Foil SAVE 20% 400 Count P58-400 Silver 5” x 8” $7.19 PHF-400FS Fuschia 5” x 11” $12.78 SAVE PHF-400CH Chartreuse 5” x 11” $12.78 11%jetBlack Salon Value up to $15.98DisposableVinyl Gloves SAVE Disposable SAVE 20% Eyeglass 25%90 Count Guards Station/Tray SWEISINC.COM$11.99 each Silicone Mat 100 CountBVGPF-100S Small $14.39 $7.48BVGPF-100M MediumBVGPF-100L Large Salon Value $17.99 Salon Value $9.98Salon Value $13.49 each GG-SM EG-100Only available in Southern California and Nevada.28 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717

TOOLS & SUNDRIESMOROCCANOIL A Splash of ColorProfessional BABYLISSPROSeries TourmalineCeramic Dryer Italo Luminoso$110.00 DryersSTYDRYER $79.00 eachMOROCCANOIL BLW6350 White BLBK6350 BlackProfessional Series Titanium BLPR6350 PurpleCeramic Hairstyling Iron BLPR6350 Pink BLO6350 Orange$96.00 BLG6350 Green BLY6350 YellowSTYIRON13 BLBL6350 BlueKERATIN COMPLEX CONAIR PRO ELCHIMHydraDry Dual Champion 8th Sense DryerIon + Ceramic 1900 Watt EuroProfessional Styler Dryer $245.00 eachSmoothing Dryer $24.95 2527D0201 Black & Icy Silver$119.00 C558 2527D0202 Black & Sunset CopperKCHYDRY 2527D0V01 Red Lipstick 2527D0V02 Milky MintKERATIN COMPLEX KERATIN COMPLEX ELCHIMTransformer Stealth V Next-Generation 3900 FiftiesInterchangeable Digital Smoothing + Ionic DryerStyling Rod Straightening Iron $199.00$99.00 $130.00 2497C0G03KCTRWND KCSTEALTHV MAY / JUNE 2017 29SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481

TOOLS & SUNDRIEST3 T3 OSTERPROi Dryer Featherweight Titan 2 Speed Luxe 2i Dryer Universal Motor$175.00 Clipper $125.00 each88334953886 $224.99 88334973840 Black 76076-310-002 88334973843 White/Rose Gold OSTERT3 T3 AspireFeatherweight Featherweight Adjustable2 Dryer Compact Magnetic Folding Dryer Motor Clipper$100.00 & O’Baby $75.00 Mini Trimmer88334973820 Combo Kit 88334676851 $79.99 Shear Delight 76370-310-000OLIVIA GARDEN BMAC OSTERSilkCut Shear with SC- 61 DS 6.1”35 Tooth 6” Thinner Dry Cutting Shear Topaz Adjustable$99.99 each $690.00 Pivot Motor ClipperSK-C01 5” Shear SC61DS $87.99SK-C02 5.75” Shear BMAC 76023-310-001SK-C05 6.5” Shear BC 5.5” Shear OSTER $400.00 Taler BC55 T-Blade Trimmer $71.99 76059-310-00130 MAY / JUNE 2017 SOUTHERN CALIFORNIA & NEVADA 877.633.1717 SWEISINC.COM

TOOLS & SUNDRIES DIANE DIANE DIANE Softees Black Color Safe Pop-Up Foil Microfiber Black Towels 8” x 10.5” Towels 10 pk. 6 pk. 200 pk. $24.99 $21.99 $6.49 FRO-45006 FRO-65006 DEA007DIANE DIANE DIANE DIANESingle Prong Double Prong Powdered Latex Powder Free VinylClips 80 pk. Clips 80 pk. Gloves 100 ct. Gloves 100 ct.$5.49 $5.49 $7.84 each $6.99 eachFRO-D15 FRO-D17 FRO-D8005 Small FRO-D8020 Small FRO-D8021 Medium FRO-D8006 Medium FRO-D8022 Large FRO-D8012 Large Diane is only available in Southern California and Nevada. Brush Up Your Style WET BRUSH KNOT DR. WET BRUSH Original Detangler The Pro Kit Blo Brush with Brush, $5.99 each Comb and Case $5.99 each B830WM-GR Limelight $18.00 each B830W-BLO/BU Blue B830WM-PK Punchy Pink B830W-BLO/RD Red B830WM-PR Lovin’ Lilac KDPK101 Marine BSC830AZUP Bombshell Blue BSC830BKBP Black Out KDPK102 Fuchsia BSC830PRDP Viva Violet BWP830SLVP Stone Cold Steel KDPK103 Periwinkle KDPK104 PomeloKNOT DR. SPORNETTE WET BRUSH WET BRUSHPro Aktiv Masquerade Neon PastelBrush with CushionSport Case Vegan $5.99 each $5.99 each Brush$13.50 BWP830NOGP Coral Chic BWP830SBAQ Aqua $15.00 BWP830NPKP Slammin’ Sangria BWP830SBPK Baby PinkKDPS101 BWP830NPRP Plum Party BWP830SBPR Purple SP-MQC1SWEISINC.COM NORTHERN CALIFORNIA & NEVADA 888.478.4481 MAY / JUNE 2017 31

NEW! IMAGINE COLOR WITHOUT DAMAGE & NO ADDED PROCESSING TIME. NOW AVAILABLETORRANCE LAKE FOREST ENCINO VEGAS EAST @VbE3GbAoSnWdEbSuTilder 2550 S. Rainbow Blvd.23760 Hawthorne Blvd. 23784 Mercury Rd. 15605 Ventura Blvd. 8810 S Maryland Pkwy. Ste 100 Las Vegas, NV 89146Torrance, CA 90505 Lake Forest, CA 92630 Encino, CA 91436 Las Vegas, NV 89123 702.902.2434877.633.1717 949.587.1514 818.386.0304 702.754.1235RENO SAN DIEGO SAN JOSE Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing4950 Kietzke Lane #101 1400 Camino De La Reina 848 E. Gish Rd. #2Reno, NV 89509 San Diego, CA 92108 San Jose, CA 95112 errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc.888.478.4481 619.294.3040 © 2017 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481