January - February Magazine

JANUARY/FEBRUARY 2018MOROCCANOIL WHAT’S INSIDE16.9 oz. Duos 10% OffAre Back! AndiamoPrivéSHOP THE NEW 10-Minute Permanent Hair Color by Aloxxi Model Courtesy of AloxxiYOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION

Dear Friends, YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICE & EDUCATION Welcome to 2018! A new year brings new innovations and the desire to evolve and improve Salon Spotlight personally and professionally. What will you focus on this year? If you are interested in product ICON SALON AND SPA innovations, Sweis has many worthy options. Here LAS VEGAS, NV are a few to explore. You can also schedule a time to sit down with your Sweis representative The creation of a gorgeous destination salon is who can educate you about our product lines. not built in a day; rather Chadda Rhu, owner ofLiving Proof Icon Salon and Spa in Las Vegas, has cultivatedLiving Proof product formulas are lightweight, touchable, and a fine salon experience through decades ofrepel style-destroying humidity and dirt. The products keep hair experience and perseverance. Raised by acleaner for a longer time by evenly coating strands with the OFPMA mom who operated a salon out of their home,molecule, also known as the healthy hair molecule. Living Proof’s Chadda began doing hair at 10 years old. Shecore technology offers an alternative to silicone-based products. enrolled in beauty school at 14 and subse- quently opened her first salon at 27 years old.Keratin ComplexKeraHold Color Therapy by Keratin Complex is an innovation Chadda is now on her third salon,in professional hair color inspired by proven keratin technology. a magnificent 7500 square-footKeraHold replenishes keratin and fills the porosity caused by space with picturesque views oftraditional coloring processes. Keratin is driven deep into the the mountains, golf course and Lashair shaft to even out the hair’s porosity, allowing color to Vegas strip. The salon is home to 20anchor inside the cortex for long-lasting and brilliant results. stylists, three estheticians, one per- manent makeup artist, one eyelashAloxxi extension expert, one masseuse andAloxxi uses Advanced Recovery Technology to strengthen and renew six nail technicians. Salon guestsweak, color-treated hair. The Aloxxi formula combines pea peptides enjoy two outdoor patios, a media bar with wifi, a private elevator, 22and plant-based keratin to restore strength and hydration to damaged semi-private rooms, nine soundproof spa rooms, all LED lighting andhair. The Aloxxi ColourCare Complex uses a blend of 10 antioxidants mirrors, natural daylight from windows on three sides, along with anto protect from UVA/B rays, creating vibrant and radiant hair. incredibly talented and hardworking team of people.At Sweis, you also have the ability to take education classes at one of our Chadda lives by the Golden Rule and as a result, owns a salon that isprofessional stores or various salon locations. These classes are the key both beautiful on the inside and out. She explains that any time thereto staying at the forefront of innovation in the beauty industry and allow are problems, like hot water issues, she gets them taken care of im-you to offer your clients the very best products and services. Upcoming mediately. Everyone gets along. There is harmony and good energy.classes include Moroccanoil Hair Cutting, Babe Hair Extensions Education is also a top priority. Chadda herself was a Redken artistand Neuma Product Knowledge. Visit SweisInc.com for details. for ten years and previously won Classic Designer of the Year. She re- cently won a Moroccanoil trip to NY to take classes from Peter Gray.You may have noticed our own evolution through our beautiful new Icon Salon and Spa continues to inspire the professional beautye-commerce website. Now, it is even easier to order and receive Sweis industry. Chadda encourages young professionals to stay with it andproducts by shopping on our site. As an added bonus, we are offering don’t give up. She advises them to focus on listening, communica-free shipping on orders over $129.Visit SweisInc.com and create an tion and understanding what clients like. Create a Pinterest page andaccount to view professional prices. Speaking of professional prices, categorize your favorite looks for different hair types. Chadda evenI encourage you to shop with us for your personal skin care needs. has a board for gray hair.We carry the revolutionary skin care line, HydroPeptide, and can offeryou wholesale pricing (compared to the retail pricing you would pay For ideas visit her Pinterest - Chadda Rhu.Icon Salon and Spa offersat department stores). Their anti-aging products are remarkable! clients Moroccanoil, Keune and Colorproof.We are grateful to ring in another year with you and wish For more information visit iconsalonlv.com.you great success and growth in the coming year.Sincerely,Karl Sweis2 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Education Spotlight SHOP BY BRANDMOROCCANOIL ALOXXI................................... PG 10 - 11 BABE............................................ PG 13KNOTWORK CLASS BRAZILIAN BLOWOUT................. PG 19 COLORPROOF ....................... PG 6 - 7WITH DANA BROWNELL DS LABS ....................................PG 26 HYDROPEPTIDE .........................PG 23Instagram: @Day-ners #arganeveryday KERATIN COMPLEX ................ PG 8 - 9 LIVING PROOF ............................ PG 15Moroccanoil offers education for both the braid novice and the expert, with LOMA .......................................... PG 16new and fresh techniques. The most recent class at Sweis Lake Forest incorpo- MOROCCANOIL .................... PG 4 - 5rated multi-strand weaving, rope and fishtail braids as well as combinations of in- NEULASH ................................... PG 22verted French braid with French rope braid, and 3-D four and five strand braids. NEUMA ................................. PG 18 - 19The stylists in attendance had the opportunity OLIGO ........................................ PG 21to watch and learn from Dana, then practiced REUZEL ....................................... PG 21with a partner on mannequin heads. PRIVÉ............................................ PG 14 PRODUCT CLUB ........................ PG 26Dana shared invaluable tips, like how to SAINTS & SINNERS ..................... PG 20secure a ponytail with a curved needle and STYLE EDIT .................................. PG 12string to create a seamless look. SUNLIGHTS BALAYAGE ...............PG 23 THERMAFUSE ............................. PG 22She also explained how to achieve the various TOOLS & SUNDRIES.............PG 24 - 27braided looks using Moroccanoil products. VERB ........................................... PG 17Two key products used on the braidingtechniques were Volumizing Mousse andRoot Boost. Dana explained that Volumizing Mousse gives body and movementthroughout the hair with memory factor, while Root Boost strengthens hair atthe root and gives lift at the scalp. Also, Hydrating Styling Cream was used totame flyaways and add shine, definition and control.Sweis offers ongoing professional education at the various professional storelocations.Visit your local Sweis store or contact Sweis at 877.633.1717 to learn aboutupcoming education events.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 3

SAVE OUTSHINE THE REST 18% Buy 3, Get 1 50% Off Purchase 3: Moroccanoil Treatment 3.4 oz. Receive 1 at 50% Off: Moroccanoil Treatment 3.4 oz. Plus Receive 6 FREE: Moroccanoil Treatment 0.34 oz. Choose From: PRO1735US Original Treatment PRO1736US Treatment LightStart the year off right and save 18% on theaward-winning foundation for hairstyling! Shampoo & SAVE 21% Conditioner 16.9 oz. Duos Salon Value up to $49.00 Choose From: PRO1803US Hydrating PRO1804US Moisture Repair PRO1802US Extra Volume PRO1805US Smoothing 4 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

BRAVE NEW CURLSLIMITED TIME SAVE 17%Buy 5 Curl Get 1 FREEChoose From: Curl Re-energizing Spray 5.4 oz. KEEP CURLS HYDRATED, Curl Cleansing Conditioner 8.1 oz. DEFINED AND FRIZZ-FREE.MOR-CURLENERGIZE5+1 MOR-CURLCLEANSE5+1 SAVE23% HAIR COLOR IS PERSONAL. DRY SHAMPOO SHOULD BE TOO!FOR A LIMITED TIME, Dry Shampoo Refresh Kitwith the purchase of six bottles of each Purchase 6 Each:Moroccanoil full-size Dry Shampoo, get threetravel-size bottles of each product, as well as a Dry Shampoo - Light Tones 5.4 oz.sleek group glorifier display FREE! Dry Shampoo - Dark Tones 5.4 oz. Receive FREE: 3 Dry Shampoo - Light Tones 1.7 oz. 3 Dry Shampoo - Dark Tones 1.7 oz. 1 Group Glorifier PRO1801EUSSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 5

KICK OFF THE NEW YEAR AND RESOLVE TO SAVE WITH INCREDIBLE PROMOTIONS FOR YOU AND YOUR CLIENTS.SAVE SAVE Pro-Sized SavingsUP TO UP TO Purchase 1:48% 35% Shampoo 25.4 oz. Treat Yourself Receive 1 FREE: Purchase 4: Condition 8.5 oz. PureRelease Instant Detangle 8.5 oz Choose From: Receive 1 FREE: 10P1217-1 SuperRich Moisture Masque 16 oz. 20P1217-1 SuperPlump Volumizing 30P1217-1 CrazySmooth Anti-Frizz Choose From: 65P1217-1 SignatureBlonde Violet 70P1217-1 TruCurl Curl Perfecting 80P1217-1 DeepQuench Moisture Masque 75P1217-1 Baobab Heal & Repair 80P1217-2 CrazySmooth Anti-Frizz Masque NO MIX & MATCH PURERELEASE INSTANT DETANGLE IS A SUPER-CHARGED, DETANGLING MIST THAT ALSO MAKES A GREAT CUTTING SPRAY FOR ULTIMATE CONTROL AND MANAGEABILITY.6 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Voluminously All you need is love!Yours, Valentine Free Mini Lift-It Mousse Purchase 1 Each: & Detangle Brush SuperPlump Volumizing Shampoo 10.1 oz. SuperPlump Volumizing Condition 8.5 oz. Receive 1 Each FREE: LiftIt Foam Mousse 2 oz. Bamboo Detangle Brush 20P1217-2 SAVE 31%MAKES THEPERFECTVALENTINE’S GIFTBREATH. TAKING. MOISTURE.SAVE SuperRich Moisture36% Therapy Kit Purchase 1 Each: SuperRich Moisture Shampoo 10.1 oz. SuperRich Moisture Condition 8.5 oz. Receive 1 FREE: SuperRich Split Ends Mender 3.4 oz. 10P1217-2SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 7

Versatile Smooth Purchase 1: Express Blow Out Liter Receive 1 Each FREE Personalized Blow Out Try Me Kit K it Includes: P ersonalized Blow Out Same Day Keratin Treatment 4 oz., Picture Perfect Hair Bond Sealing Masque 4 oz., Clarifying Shampoo 4 oz., Keratin Color Care Shampoo 3 oz., Keratin Color Care Conditioner 3 oz. January/February 2018 Collateral Envelope KCVRSM SAVE 17% BUY THE VERSATILE SMOOTH DEAL FOR $300 AND MAKE $3,450!Award Winning Hair SAVE The Secret to Your 27% Best Color!Purchase: Express Blow Out SAVE3 Infusion Keratin Replenisher 4 oz. Essentials 14%2 Intense Rx Keratin Repair Serum 1 oz.2 Thermo-Shine Thermal Protectant Mist 3.4 oz. Purchase 1:Receive 1 Each FREE: Express Blow Out 12 oz.Intense Rx Keratin Repair Serum 1 oz. Receive 1 Each FREE:Thermo-Shine Thermal Protectant Mist 3.4 oz.Ceramic + Ionic Round Brush with Thermal Comb 2.5” Clarifying Shampoo 12 oz. 2018 Treatment Lifestyle GuideKCAWHR Smoothing Therapy Quick Guide Brochure Vol. 2Stock Up On Retail! KCEBOESS8 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Vita Volume SAVE Buy 6 Get 6 25% at 50% OffSAVE33% Purchase 6: Vita Volume Boosting Foam 8.5 oz. Receive 6 at 50% Off: Vita Volume Boosting Foam 8.5 oz. KCVVOLTimeless Condition KeraHold Dozen SAVE 7%Purchase 4 Each: Purchase 12:Timeless Color Fade-Defy Shampoo 13.5 oz.Timeless Color Fade-Defy Conditioner 13.5 oz. KeraHold Keratin-Enhanced Permanent Crème Hair Color 3.5 oz. (Your Choice)Timeless Color Fade-Defy Deep Conditioning Masque 8.5 oz. Receive FREE:Receive 2 Each FREE: 1 KeraHold Developer Liter (Your Choice)Timeless Color Fade-Defy Shampoo LiterTimeless Color Fade-Defy Conditioner Liter KCKHDZNKCTMCNDSAVE SAVE37% 7% Includes Free Treatment!Ultimate Lightening Kit KeraBrilliance DozenPurchase: Purchase 12:3 It’s A Blonde Thing Keratin Lightening System 1 lb. KeraBrilliance Demi-Glaze Liquigel Color 2 oz. (Your Choice)Receive FREE: Receive 1 FREE:2 It’s A Blonde Thing Developer Liter (Your Choice) Demi-Glaze Activator Liter1 Express Blow Out 4 oz.1 Smoothing Therapy Quick Guide Brochure Vol. 2 KCKBDZNKCULTNGSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 9

RRx Repair & Replenish SAVE 2 Step Kit 41% Includes 1 Each: Step 1 Reparative Serum 16.4 oz. Step 2 Replenishing Cream Liter PR1605-RRXD SAVE REBUILD, REPAIR & REPLENISH 25% DAMAGED HAIR.25% Off Volumizing The RRx Treatment protects hairEssentials bonds during the chemical process and delivers reparative benefits toChoose From: severely damaged hair.CLVSH300 Volumizing Shampoo 10.1 oz.CLVCN300 Volume Conditioner 10.1 oz.10% OFF CHROMA, TONES & ANDIAMOInspired by premier Italian TONES No lift demi-permanentfashion and color technology, colour delivers beautifulCHROMA permanent crème depth and coverage and is thecolour creates vibrant, perfect partner for CHROMAstunning, multi-dimensional permanent crème colour.color with superior greycoverage. A botanical base Reduce the time it takes to getleaves hair healthy, soft and beautiful color and completewith a beautiful, brilliant grey coverage with Aloxxishine, resulting in consistent, ANDIAMO™ Express Permanentrich, long-lasting color. Colour. Formulated with Turbo Dye Technology™ it provides up to 4 levels of lift and complete grey coverage in just 10 minutes.10 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE Wonder Brights 19% Artistic KitBorn to Be Blonde Includes 1 Each:Artistic Kit ULTRA HOT Red 4.4 oz.Includes: SAVE ULTRA HOT Yellow 4.4 oz. 15% ULTRA HOT Blue 4.4 oz.1 TONES 9NA 2 oz. ANDIAMO 9P 2 oz.1 TONES 9B 2 oz. ANDIAMO 10A 2 oz.1 TONES 10V 2 oz. Blue Lightener 14.1 oz.1 7 Volume Activator 16.9 oz. 20 Volume Developer 16.9 oz.1 2 Volume Developer 16.9 oz. Wonder Brights Artistic Guide3 Ultra Lightener 1 oz. PR1801-WBAKBorn to Be Blonde Artistic Guide BRING BRILLIANTPR1801-BTBK SPECTRUMS OF COLOR TO HAIR WITH THESE KITS INSPIRED BY THE ALOXXI TEAM. SAVE Wonder Pastel 22% Artistic Kit Includes 1 Each: ULTRA HOT Pink 4.4 oz. ULTRA HOT Violet 4.4 oz. ULTRA HOT Clear 4.4 oz. TONES 9P 2 oz. TONES 10A 2 oz. Ultra Lightener 14.1 oz. 20 Volume Developer 16.9 oz. Wonder Pastel Artistic Guide PR1801-WPAKSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 11

BEFORE AFTER Brunette Beauty SAVE Root Concealer 20% Stylist Essentials Kit Includes 1 Each: Black/Dark Brown 2 oz. Medium/Light Brown 2 oz. Lightest Brown/Medium Blonde 2 oz. Auburn/Red 2 oz. STE-INT01 These best-selling SAVE brunette shades 20% keep hair salon-fresh every day!SAVE Brunette Beauty 15% Root Touch-Up Stylist Essentials KitPrepackCollections Includes 1 Each:Includes: Black/Dark Brown 0.13 oz. Medium/Light Brown 0.13 oz.4 of Each Shade Lightest Brown/Medium Blonde 0.13 oz.1 of Each Tester Auburn/Red 0.13 oz.1 Display STE-INT02Choose From:STE-STEPPK11 Root Concealer Prepack Collection STE-STEPPK8 Root Touch-Up Prepack Collection STE-STEPPK10 Blonde Perfection Root Concealer STE-STEPPK9 Blonde Perfection Root Touch-Up STE-STEPPK12 Drop Red Gorgeous 12 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

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before after HELPS DRY, DAMAGEDRestore Smooth Restore CoreBlowout Concentrate Promotion HAIR LOOK & FEELPurchase 10: SAVE Purchase 6 Each: 46% VISIBLYRestore Smooth Blowout Concentrate 1.5 oz. Restore Shampoo 8 oz. HEALTHIER. NEW! Restore Conditioner 8 oz. SMOOTHERReceive FREE: STRANDS. Receive FREE:2 Restore Smooth Blowout Concentrate 1.5 oz. FASTER10 Restore Shampoo Sample 1 oz. 12 Restore Smooth Blowout STYLING.10 Restore Conditioner Sample 1 oz. Concentrate Sample 0.17 oz.4 Look Book 4 Restore Tent Card HEAT4 Tent Card LP-02304 PROTECTION.1 Product Display Insert 13.25” x 10.5”1 On-shelf Insert 8.5” x 11” SAVE 22%LP-02302 SAVE 18% Off 18% Liters!SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 15

BEAUTY AS IT SHOULD BE, NATURALLY...New Year SalonRe-Stock Kit SAVEPurchase 2 Each: 35% SAVE Perfect Duo Pack 54%Daily Shampoo 12 oz. Includes:Moisturizing Shampoo 12 oz. 6 Fortifying Repair Tonic 4.25 oz.Nourishing Shampoo 12 oz. 6 Nourishing Oil Treatment 4.25 oz. 1 Fortifying Repair Tonic 8.45 oz.Violet Shampoo 12 oz. Receive FREE: 1 Nourishing Oil Treatment 8.45 oz.Daily Conditioner 12 oz. 15 Fortifying Repair Tonic 0.5 oz. 15 Nourishing Oil Treatment 0.5 oz.Moisturizing Treatment 12 oz. 1 Moisturizing Shampoo Liter L-PDUONourishing Conditioner 12 oz. 1 Moisturizing Treatment LiterViolet Conditioner 12 oz. 2 Liter PumpDeep Conditioner 8.45 oz. 1 Texture & Finishing Hairspray 5.4 oz.Leave-In Conditioner Spray 8.45 oz. 1 Firm Hold Hairspray 8.45 oz.Fortifying Repairative Tonic 4.25 oz. 50 Calming Crème 0.5 oz.Nourishing Oil Treatment 4.25 50 Maximum Volumizing Solution 0.5 oz.Curvy Crème 8.45 oz. 10 BrochureFirm Hold Gel 8.45 oz. 1 Poster Set 2 pk.Maximum Volumizing Solution 8.45 oz. 4 Shelf TalkerSmoothing Crème 8.45 oz. 2 Window ClingMolding Crème 8.45 oz. L-RSTOCK SAVE 20% onVolumizing Foam 8.45 oz.Calming Crème 8.45 oz. Builds workable Texture & FinishingForming Paste 4.25 oz. SprayFiber Putty 4.25 oz. volume Texture & Finishing Spray 5.4 oz.Crème Pomade 4.25 LTS6Finishing Hairspray 10 oz.Texture & Finishing Spray 5.4 oz.Firm Hold Hairspray 8.45 oz. on dry hair. SAVE STOCK THE 33% BACKBAR!MoistureCollection SAVE 25% ON LITERS!Purchase 1 Each: Choose From:Moisturizing Shampoo 12 oz.Moisturizing Treatment 12 oz. LMS33 Moisturizing Shampoo Liter LMT33 Moisturizing Treatment LiterReceive 1 FREE:Calming Crème 8.45 oz.L-MCDUOCA16 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

SAVE 42% SAVE Try Verb 2018 SAVE 42% 29% Purchase 1 Each: Ghost Duo Volume Shampoo Liter Includes 1 Each: Volume Conditioner Liter Hydrating Shampoo Liter Ghost Shampoo 12 oz. Hydrating Conditioner Liter Ghost Conditioner 12 oz. Blow Dry Brush Detangling Comb Receive 1 Each FREE: VBPRO1804US Leave-In Mist 2.1 oz. Sea Spray 2.4 oz. Ghost Oil 0.57 oz. Sculpting Clay 2 oz. Strong Hairspray 7 oz. Cotton Tote Bag VBPRO1815USVolume Duo Verb Comb Included! SAVEIncludes 1 Each: 42%Volume Shampoo 12 oz.Volume Conditioner 12 oz.Detangling CombVBPRO1801US Verb Intro Kit 2018 SAVE 22% SAVE Purchase: 42% 3 Hydrating Shampoo 12 oz. 3 Hydrating Conditioner 12 oz.Sea Duo Hydrate Duo 3 Hydrating Mask 6.8 oz. Receive FREE: 3 Leave-In Mist 8 oz.Includes 1 Each: Includes 1 Each: 3 Styling Cream 5.3 oz. 1 Hydrating Shampoo Liter 3 Volume Shampoo 12 oz. 1 Hydrating Conditioner LiterSea Shampoo 12 oz. Hydrating Shampoo 12 oz. 3 Volume Conditioner 12 oz. 1 Volume Shampoo LiterSea Conditioner 12 oz. Hydrating Conditioner 12 oz. 3 Volume Spray 8 oz. 1 Volume Conditioner LiterDetangling Comb Detangling Comb 3 Sea Shampoo 12 oz. 1 Sea Shampoo Liter 3 Sea Conditioner 12 oz. 1 Sea Conditioner LiterVBPRO1802US VBPRO1803US 3 Sea Spray 6.3 oz. 5 Cotton Tote Bag 3 Sea Cream 2 oz. 5 Hydrating Shampoo & Conditioner Packettes 3 Ghost Shampoo 12 oz. 5 Volume Shampoo & Conditioner Packettes 3 Ghost Conditioner 12 oz. 5 Ghost Shampoo & Conditioner Packettes 3 Ghost Oil 2 oz. 50 Verb Shopping Bag 3 Ghost Prep 4 oz. 1 Window Cling 3 Ghost Dry Oil 5.5 oz. VBPRO1814US 3 Ghost Hairspray 7 oz. 2 Curl Cream 5.3 oz. 2 Sculpting Clay 2 oz. 2 Forming Fiber 2 oz. 2 Dry Shampoo 2 oz. 3 Strong Hairspray 7 oz.SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 17

SAVE 20% SAVE SAVE 13% 25%Fashion Week Kristan Sayers’ So HappyTrend Forecast Bigger, Better Together BlowoutPurchase 1 Each: Spring 2018 style Includes 1 Each: is all about glossy defined Purchase 1:neuControl medium 6 oz. neuControl medium 6 oz.neuControl firm 6 oz. curls, natural texture neuVolume blow out mist 8.5 oz. neuControl firm 6 oz.neuStyling texturizer 3.4 oz. and braids. NEUMA NM-P1801-2 gives you the tools you need Receive 1 at 50% Off:Receive 1 at 50% Off: to create the newest styles SAVE direct from the runway! neuStyling mousse 6.8 oz. 16%neuStyling mousse 6.8 oz. + FREE Neuma HairbandNM-P1801-4 NM-P1801-1SAVE FEBRUARY ONLY Stephen Cito’s20% Finishing Touches 20% Shampoo & Conditioner 25.4 OZ. Purchase 1 Each: all-day NM-1703 neuSmooth Shampoo neuControl medium 6 oz. NM-1713 neuSmooth Leave-On Condition neuStyling clay 1.8 oz. NM-1003 neuMoisture Shampoo NM-1013 neuMoisture Condition Receive 1 at 50% Off: NM-1203 reNeu Shampoo NM-1213 reNeu Condition neuSmooth illuminating mist 2.5 oz. NM-1303 neuVolume Shampoo NM-1313 neuVolume Condition NM-P1801-3 flexible hold with shine18 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

NEW! 2 + 1 SAVE 21%Dry ShampooPurchase 2: SAVE 33%reNeu Dry Shampoo 3.5 oz. At Your ServiceReceive 1 FREE:reNeu Dry Shampoo 3.5 oz.NM-DRYPOO2+1 refreshed Purchase 1 Each: Receive 1 Each FREE:clean locks $12.00 reNeu reNeu Shampoo 25.4 oz. reNeu Tangle Me Free 8.5 oz. reNeu Condition 25.4 oz. reNeu Scalp Therapy 3.4 oz. in seconds Dry Shampoo 3.5 OZ. neuMoisture Intensive Masque 6.8 oz. NEUMA Seasonal Treatment Card NM-1241 neuMoisture Instant Fix 6.8 oz. NM-ATYOURSERVICEb3 Large Introductory Kit b3 Bond Builder SAVE Retail Revenue Kit 20%Purchase: SAVE Purchase 4 Each: 33%1 Bond Builder Pro Size 16.9 oz2 Color Care Shampoo 12 oz. Color Care Shampoo 12 oz.2 Color Care Conditioner 12 oz. Color Care Conditioner 12 oz.2 Instant Restore & Protect Reconstructor 6 oz. Instant Restore & Protect Reconstructor 6 oz.Recieve 1 Each FREE: Receive 1 Each FREE:Color Care Shampoo 12 oz. Color Care Shampoo 12 oz.Color Care Conditioner 12 oz. Color Care Conditioner 12 oz.Instant Restore & Protect Reconstructor 6 oz. Instant Restore & Protect REconstructor 6 oz.Color BowlColor Applicator Brush BB3820Marketing Materials SAVE b3 Demi PermanentBB3500 13% Conditioner Kit Purchase 1: Demi Permanent Conditioner Liter Receive 1 Each FREE: Bond Builder 4 oz. Dosage Syringe Color Applicator Brush Color Bowl BB3700SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 19

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SAVE NEW! Happy Hog-a-days19% Fiber Gel 3.38 OZ. Purchase 6: REU041 Pigs 4 oz. NEW! Receive 1 Each FREE: Fiber Gel & Comb Set Hog 12 oz. Reuzel Tray Purchase 1: Fiber Gel has a firm, pliable hold while providing a matte finish. Choose From: Fiber Gel 3.38 oz. This alcohol-free gel offers ultimate RZLPINK6+1 Pink Receive 1 FREE: holding power all day without RZLBLUE6+1 Blue flaking, while adding thickness, RZLGREEN6+1 Green Unbreakable Comb texture and fullness to the hair. RZLRED6+1 Red RZLFIBER6+1 Fiber REUFGP RZLCLAY6+1 Clay Matte NO MIX & MATCHOnly available in Northern California and Nevada BLACKLIGHT SHAMPOO SAVE Formulated for highlighted, 36% bleached, white and natural blonde hair, eliminates The Ultimate Kit brassiness and refreshes faded Balaymelt highlights leaving hair looking cleaner and brighter. Includes: SAVE Blacklight 1 Blacklight Balayage Clay Lightener 0.55 lb 25% Blue Shampoo 1 Blacklight Blue Shampoo Professional Formula 32 oz Professional 6 Calura Tubes 2 oz Formula 32 OZ. (s x 6 Neutral, 1 x 7 Neutral, 1 x 71/7A, 2 x 9-32/9GI 1 W.O.W. Comb OGBLBSL 1 How-to Document OMA17BKSWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 21

SAVE HeatSmart Duo + Serum FREE! SAVE29% 33% Purchase 1 Each:Uphold HeatSmart Restore+ Thermacare HeatSmart Serum Shampoo 10 oz. FREE 3 oz.! HeatSmart Serum Condition 10 oz.Purchase 2: Purchase 1: Receive 1 FREE:Uphold Hair Spray 10 oz. HeatSmart Restore Leave-In Balm 10 oz. HeatSmart Serum Dry OilReceive 1 FREE: Treatment 3 oz. Receive 1 FREE:ThermaCare Leave-In 8 oz. DH180001 HeatSmart Restore Leave-In Balm 3 oz.DC180003 DH180002 SAVE 34% A Match Made in Brow Heaven Limited Edition Purchase 1: SAVE 20% neuBROW Brow Enhancing Serum 6 ml Receive 1 FREE: neuBROW Brow Defining Pen NEU-31900SAVE26% GET A NEUBROW BROW DEFINING PEN FREE.NeuHair Kit SAVE NeuLash & NeuBrow 44% Kit with CombIncludes: Includes:neuHAIR Hair Enhancing Formula 2.7 oz.Cosmetics Purse neuLASH Lash Enhancing Serum 3.2 mlneuHAIR Comb neuBROW Brow Enhancing Serum 2 ml Foldable Lash Comb - BlackNEU-33090 NEU-3308922 JANUARY/FEBRUARY 2018 SOUTHERN CALIFORNIA & NEVADA | 877.633.1717 SWEISINC.COM

Anti-aging exfoliating cleanser featuring On the Go Glow Travel Kiteco-friendly jojoba beads that promotegentle physical exfoliation combined with Includes: FREE OF:collagen-boosting and wrinkle-reducing peptides. GLUTEN, Pre-Treatment Toner 1.69 oz. PARABENS, 2-Piece Starter Kit Exfoliating Cleanser 1.69 oz. PHTHALATES, Face Lift 0.3 oz. SULFATES AND Includes: Eye Authority 0.17 oz. CRUELTY FREE Purifying Mask 0.17 oz. Pre-Treatment Toner 1.69 oz. Exfoliating Cleanser 1.69 oz. HPOGGTK HP2PSK Balay Box 2.0 Includes 1 Each: Sunlights Balayage Lightener 17.6 oz. The Balay Wrap - Medium The Balay Comb The Loader Brush NEW! Sunlights Advanced Education DVD THEBALAYBOX2 THE ADVANCED KIT FOR THE BALAYAGE ARTIST IS HERE! The Balay Box 2.0 has arrived! Take your hair painting to the next level with the all new advanced kit for the balayage artist!SWEISINC.COM NORTHERN CALIFORNIA & NEVADA | 888.478.4481 JANUARY/FEBRUARY 2018 23

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SHOP ONLINE NOW AT SWEISINC.COMSHOP 24/7 | ONLINE ORDERING | LATEST PROMOSALL THE LATEST PROMOS AND NEW PRODUCTS REGISTERAT YOUR FINGERTIPS! CHECK OUT PRODUCT TODAY!INFO AND HOW-TO VIDEOS, TOO! STORE LOCATIONSENCINO LAKE FOREST15605 Ventura Blvd. 23784 Mercury Rd.Encino, CA 91436 Lake Forest, CA 92630818.386.0304 949.587.1514RENO SAN DIEGO4950 Kietzke Lane #101 1400 Camino De La ReinaReno, NV 89509 San Diego, CA 92108888.478.4481 619.294.3040SAN JOSE TORRANCE848 E. Gish Rd. #2 23760 Hawthorne Blvd.San Jose, CA 95112 Torrance, CA 90505 877.633.1717VEGAS EAST VEGAS WEST8810 S Maryland Pkwy. Ste 100 2550 S. Rainbow Blvd.Las Vegas, NV 89123 Las Vegas, NV 89146702.754.1235 702.902.2434 Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricingerrors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc. © 2018 SWEIS, Inc. SWEISINC.COM SOUTHERN CALIFORNIA & NEVADA 877.633.1717 NORTHERN CALIFORNIA & NEVADA 888.478.4481