COM322_TUTH_fontresearch

ROCKWELLThe original Rockwell typeface was produced by the Inland type foundry in 1910as Litho Antique. Frank Hinman Pierpont was the man behind the 1934 design ofthe typeface. Rockwell is a geometric slab-serif font which was influenced by astyle of geometric slab-serif that was popular at the time. The font was originallydesigned for metal, machine-printed type; however, the popularity of the font ledto its digitization. Rockwell is bold and attention-grabbing and is not well-suitedfor long amounts of text.WHO: Monotype Imaging Holding, Inc. BOLDWHERE: USA LIGHTWHEN: 1934 ITALICABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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DOT FAST FACTS y master typographer Firmin Didot (1764-1836) n France in 1783 and first printed in 1784 family created the standardized system of type measurement: 1 didot y was one of the first to set up a printing press in Greece s evocative of the Age of Enlightenment istics: high contrast of thick and thin strokes and hairline serifs mpared to Bodoni for its similarities igners, such as Vogue, have created designs inspired by type family REGULAR HIJKLMNOP T BOLD HIJKLMNOP

1996 Verdana was designed a to address the challenge of on-scree dislpay. I displayed in four forms regular, bold, italic and Usage Verdana is available on all of Windows, Macs, Offic Internet Explorer. When Northwest Airlines a Airlines merged in 2008 Airlines changed their offi typeface to Verdana In 2009, IKEA changed ty used in its catalog from F Verdana to unify branding print and web mediAwards In 2006, Great British Design Quest, orga by BBC and Design Museum, included Ver typeface in the list of British design icons. Verdana Family is available for purchase at myfonts. Best Value: $27.50 per style, $110.00 for all four foAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv W 1234567890!@#$%^&*()-_=+[]{}/\|<

and created VERDANA, FONT FAMILYes [legibility]It can be Creators: Matthew Carter & Tom Rickners including Location: Seattle, United States, 1996 Publisher: Ascender bold italic. Owner: Microsoftl versions Behind ce and The Name .and Delta Virginia Howlett of Microsoft8, Delta recognized the demand for aficial logo modern sans-serif typeface. a. “Verdana” = “Verdant” + “Ana” ypeface (something green – landscapeFutura to surrounding Microsoft Headquarters, Seattle – plus between “Ana,” the name of Howlett’s ia. eldest daughter.)anizedrdana. .com onts Ww Xx Yy Zx<>,.

Edwardian Script Edwardian Script Edwardian Script Edwardian Script Edwardian Script Edwardian Script Edward Benguiat, a graphic designer and typographic design consultant, developed Edward- ian Script in 1994, while working as the vice president of International Typeface Corporation (ITC). The font is an italic typeface designed to resemble calligraphy and is often used for elegant or professional occasions such as wedding invitations or business letterheads. Benguiat developed Edwardian Script by hand, making sure the letters of the script were “drawn and redrawn until the connective elements of the letters were perfected to create the look of true handwriting.” The graphic designer produced more than 600 fonts through- out his career, including ITC Souvenir, ITC Barcelona, and ITC Bookman. He is also known for designing the logos of some of the most notable brands today, ranging form The New York Times to Playboy and AT&T.Edwardian ScriptEdwardian Script Edwardian Script Edwardian Script Edwardian Script Edwardian Script Edwardian Script

Myriad Pro History Myriad Pro began as a humanist sans-serif typeface created by Robert Slimbach and Carol Twombly for Adobe in 1992. This font receives influence from handwriting and is highly distinguishable by its “y”. Myriad Pro was created to fulfill the need for a neutral and general typeface that had a wide range of uses. Usage Myriad Pro gained recognition in 2002 when it was named Apple Inc’s corporate font, however it has now been replaced. RollsRoyce has been attributed to using Myriad Pro in their text based logo The original Gmail logo also used Myriad Pro, as well as LinkedIn and Mashable. Wells Fargo and Walmart both use Myriad Pro as their primary headline typeface.

Warnock ProRobert Slimbach created for John Warnock’s personal use, co-founder of Adobe Systems Adobe Original 2000, Serif, Open type Background Started as a single weight display roman design. Creaters saw potential to turn it into a font family. Instead of limiting it to a private set of fonts, all agreed it should be released for wider distribution.

About: Category: Old-style serif History: designed by Robert Slimbach & the first version was released in 1990 by Linotype. Characteristics: highly readable, flexible, provides typographic control either for a large amount of text or for display Uses: packaging, newsletters, universitites body text, DreamWorks logo Interesting Fact: Adobe hasMinion Procreated over 143 variations

Goudy Old Style. Goudy Old Style font was created in Chicago in 1915 by Frederic Goudy. Goudy was one of the most well known type designers and has created 123 other types of fonts. In 1903, he was commissioned by the American Type Foundry, ATF, to create a type. Released in 1915, Goudy Old Style quickly became one of the best selling fonts for the ATF. Goudy Old Style has abbreviated descenders, ie the lowering of the g’s, q’s and y’s, which help make the font ideal for commercial printers. The less space used made printing cheaper and more economical which helped the font become a staple for adverts and ad’s even moving through to the 80’s. This type was notably used in Apple ad’s in the 1980’s. Goudy Old Style is considered to be a very well balanced font, with some flair. A few of these flairs are, the curved “ears” on the g, the diamond shape as the dot in the i, j, period, semi-co- lon and exclamation point. The font can be used in Goudy Oldstyle, Goudy Bold, Goudy Light, Grecian Old Style. Whichever way you choose to use this font, it will continue to be a graceful classic. Think different.

Trebuchet MS Trebuchet MS is a typeface, designed for easy Distingusing characteristcs: screen readability, and was named after thetrebuchet, a medieval siege engine. This font was The tail shape of an uppercase “Q”first used for the window titles in the Windows XP The bar of the capital “A” is low the shortened tails of the lowercase “e” defualt theme. The hyprid open and looped tail of the “g” Designer: Vincent Connare The curved tail between the lowercase “l” The en dashes and hyphen are indistinguishable Date Created: 1996 The exclamation point “!”, has a large and Category: Sans-Serif Classification: Humanist Sans-Serif rounded dot Foundry: Microsoft CorporationThe name was inspired by a puzzle question that Vincent Connare heard at Microsoft headquaters: “canyou make a trebuchet that could launch a person from main campus to the new consumer campus abouta mile away? Mathamatically is it possible and how?” Connare “thought that would be a great name for a font that launches words across the internet.”Trebuchet MS Regular Trebuchet MS Bold Trebuchet MS Bold Italic Trebuchet MS ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()-_+=