COM322_MW_font

History Claude Garamond Paris, France 1495GaramondC haracteristics Tthoipck-seerriafts ecnudrv e inwaRrdesg, ula r SGla anrtaemd soernifds • Ita lic Garamond •TathBboeopovalsesdeccreiaGnfpsdaoherrnesaigmghotound • G“IraeIwgrwauilalmlanmrothnaaakdfneodBtnwhotirlstidhthianIattpgai.pslAeiecnass.”aie*pr utoncrhea-cdutthtearn,Medium contrast in thicknessRecongizable UsesAdobe Scooped serifsG *Aalrthaomugoh nthdis q•uoGteawraas mn e vo ernsadid,AGnartaimqounad w•asGa aF rrean mch opunndch-#cu3tte•r wGhoa mraa mde to hne fdirstCfolnatstshiactowa •s nGotabrasae md ooffnofdhaPndrwermiNtiniego•••••.rtAlscoci•osmrucuawoIertarTsvwaelssxelCueba-dlderthl,ydesGetceheiasegrCaoepifhrfrofiashitntf“mta“saewlR”oroa“sa”nnWscidgctn”aei•pfirciSiatnsiatmtllyi“comMsno:rce”ilengiibGle. aramond

Baskerville (John Baskerville) Origins Baskerville is a serif type face designed by John Baskerville in the mid 1700s in Birmingham, England. Characteristics Many Baskerville typeface characters have clear ball terminals, or a circular form at the end of letter arms. Capital letters in the Baskerville typeface tent to appear very bold. Baskerville characters are describes as rounder and sharper than the typefaces that proceeded it.

Bickham Script Pro was created by Richard Lipton in 1997. Lipton grew up in New York City and attended Harpur College where he studied art and design and was introduced to calligraphy. After graduation, Lipton continued his ongoing education by becoming afreelance calligrapher, sign painter and graphic designer in his studio in the Boston, Mas- sachusetts area; where he eventually created the Bickham Script Pro font. This font is ascript typeface that is based on English round hand writing extremely common in the 18th century. This typeface is ornate, romantic and is available in regular, bold, and semib- old weights. This typeface can often be found on invitations, restaurant logos, packaging, menus and more. Alessandra Brainard

J1995 Juice ITC was created by David Sagorski. Sagoriski is originally from Kansas, USA but moved to Florida to study at the Art Institute of Fort Lauderdale. He was largely influenced by cartoon graphics of the 1960’s and 1970’s, especially Juice ITC. Juice ITC was released in 1995. It is recognized for it’s “subtle sophistica- tion underneathe the funky exterior”. Sagorski let his creative ability and humor influence his designs. As seen in the cartoon:

HARRINGTON SAM WANG, 1991 Curvey Curly Great for fancy love notes Family Style: Decorative BEN DRISCOLL

By Creator: Joy Red Supports: 21 languages Cassification: Serif

Created: 1990 Joy Redick studied y: Adobe calligraphy and dick typography at the University of Massachusetts and painting at the Massachusetts College of Art and Design. In Wimington, she worked in font production for Agfa/Compugraphic and then created fonts for Autologic, Imagen, and Adobe Systems. Joy created a handfull of other fonts with Adobe.EXAMPLE

The Hea font was found in 1957 in Switerland byMax Miedinger and Eduard Hoffman. Helvetica is Helv used to spell out major Neue Haa brand identities, shop This is the body text. Thnames, public signagetech is the body text. This is t copmanies, and self- body text. This is the bodefeatingly ironic T-shirt text. This is the body tex This is the body text. Th slogans.

ading The font is considered a San Serif or Grotesk. It’s other name is Neue Haas Grotesk.vetica as GroteskThis is the body text. This Helvetica Light the body text. This is the Helvetica Compresed ody text. This is the body Helvetica Textbook xt. This is the body text. Helvetica RoundedThis is the body text. This is Neue Helvetica

Century SCentury Schoolbook is a serif typeface Benton increaseddesigned in America by Morris Fuller width, and overalBenton in 1919 for the American Type designing this fonFounders.

Schoolbook d the x-height, the stroke This “easy-to-read” font has been ll letter-spacing when used in children’s books and nt. periodicals over the years.

{OBodoniDesigned by: Bodoni in copy Giambattista Bodoni Asperferiatum laceatur, to mintibusciis Date: Late Eighteenth Century quae. Tem et harum sit harum harciet Where: Italy vera vellit molesti buscimet et am idus Style: Modern Serif, with high aut eossum, sam quam rempoRerio tore contrast between thick and thin pella derae sunt dolorem exerspero blam, que velectem fugit ut resciis asse strokes dipsape rnatinvent ab inimi, unt volore- pel imaximos natur? Quis eos dolupta di reicitio eum fugia cuscitaExamples: }

Franklin GothicPresented by the American Type Founders (ATF), Franklin Gothic is atypeface designed by Morris Fuller Benton in 1902. Recognizable as-pects of Franklin Gothic include two-story “a” and “g,” particularly theear of the “g.” Its bold letter-forms gives it a robust and modern look,while the subtle contrast in stroke width gives it warmth and elegance.Franklin Gothic was named Benjamin Franklin and it is one of the firstcentury Gothic typefaces.Franklin Gothic has been developed into a sans serif family with a largenumber of weights. While it has been around for more than 100 yearsFranklin Gothic still remains one of the most extensively used and ap-preciated font families ever designed. Franklin Gothic can be used tocover a high range of tasks, from advertisement billboards to newspa-per headlines, from printed text to posters and screen composition.Franklin Gothic is one of the most widely used sans-serif typefaces; itscommon used for newspapers, advertising, and posters. Below aresome examples of Franklin Gothic in use.

PapyrusChris Costello created the font in 1982. Costello had been studying the Bible and wanted tocreate a font that would resemble what the text would have looked like in the Middle East 2000 years ago. Over aperiod of six months, he perfected the font by hand with caligraphy pen and textured paper.-Distinctive Characteristics-Irregular Curves High Horizontal Strokes Rough Edges“[Papyrus is an] unusual roman typeface that effectively merges the elegance of a”traditional roman letterform with the hand-crafted look of highly skilled calligraphy - International Typeface Corporation -Use in Culture-

Clarend Released in 1845 by the letter foundry Thorowgknown for its bold, solid structure. Clarendon’s de foundry. The typeface belongs to a class of Slab Sby the typeface Antique. Named after the Clarendoregistered typeface, with its original matrices and • strong bracketed serifs • vertical stress • tall low contrast • curled leVariations of Clarendon can be found in:“The most beautiful fonts that a printer can have in

don A Slab Serif Font good and Co. in London, Clarendon is a typeface esign is credited to Robert Besley, a partner in the Serifs called Ionic or Egyptian, and was inspired on Press in Oxford, the font is considered the first d punches housed in the Type Museum in London. l x-height • short ascenders and descenders • egs and ball terminals • his office are the Clarendons.” –1873 Type Specimen Book

idjita M lFajita PicanFont Characteristics...Fa• Sans Serif te• DecorativeCreated by...• Noel Rubin in 1994• Published by Image Club• Available in up to 50 languagesBody Text:This is Fajita Mild as body textThis is Fajita Picante as body text

Julianna SawmaVERDANACreated by: Matthew Carter for Microsoft Corporation in 1996 with some additional hand- hinting by Thomas Rickner.Created for: Verdana was created for legibility, especially on smaller computer screens with low resolution and has been on every Microsoft computer since. It is very popular in design work and used on numerous websites, emails, etc. Readers can tell the difference between letters that are often confused at smaller sizes such as with: i, j, I and 1 (Verdana) vs. i, j, I and 1 (Futura, for example)Origin of the name: Verdant (something green) and Ana (the name of Virginia Howlett, of Microsoft typography group’s, eldest daughter).Usage: Delta Airlines logo since 2008.Verdanagate IKEA changed the font in their 2009 catalog from Futura to Verdana, facing strong criticism for ignoring the basic principles of design and looking “cheap.”Sources:https://en.wikipedia.org/wiki/Verdanahttp://designroast.org/font-series-verdana/https://www.sitepoint.com/ikea-and-the-font-fiasco/

PALATINOCreated by: Hermann ZapfDate Released: 1949Where: GermanyType: Old-style serif Hermann Zapf Types of Palatino: Palatino Regular Palatino Italic Palatino Bold Palatino Bold ItalicThe Palatino font gets its name from Italian “master of calligraphy,” Giambattista Pala-tino. It is based on the types of the Italian Renaissance. The Palatino font is supposedto mimic the look of a broad nib pen. Palatino has larger proportions, making it morelegible than other similar fonts. The most notable company to use the Palatino font isthe MERGENTHALER LINOTYPE COMPANY. Its logo is shown below.

WHERE IT’S USED Lucida Grande font is most well- known for its use as the main font in the Mac OS X user interface.Lucida is also used by Facebook as theirmain interface font for Apple computers. CHARACTERISTICSLucida}Lucida’s characteristically large x-height allows for easy recognition of characters when displayed onHISTORY ] screen and when viewed from farLucida came into existence the The original away or at a lowsummer of 1984,and was Lucida font family has increased aresolution.designed by Charles Bigelow and spacing betweenKris Holmes at Bigelow &Holmes design studio. Lucida characters than other modern fonts.was first printed that same year Another feature that makes this fontin Silicon Valley. easily recognizable Since its release in 1992 the fontfamily has typebeen extendedand now includes: category The varying thick-handwritting,serif, blackletter, Designed with to-thin strokescalligraphic, and readability in mind,monospaced font the Lucida font that make up eachfamilies. character were family are all sans designed to mimic serif fonts. lines from pen-Lucida was released as part of written characters.the main Microsoft fontbundle in 1992 and in 1999 aspart of the Mac OS launch.