font_research2_examples

AVANT GARDE Background Avant Garde is a sans-serif font family based off of the logo used in the Avant Garde magazine. It consists of five weights with complementary obliques for widest width fonts. Designers It was designed by Herb Lubalin and Tom Carnase and released between 1970-1977. Uses It is used maInly for headlines and short texts and is seen in popular logos.

News Gothic History News Gothic was created in 1908 by Morris Morris Fuller Benton Fuller Benton. It was realeased by the Amer- ican Type Founders. It consists of two light text weights, one medium weight, and one similar light weights (Lightline Gothic). In 1958, two new bold face fonts were added to the font family. Typically used in newspapers and maga- zines in the 20th century. Similar Fonts: Franklin Gothic (also designed by Benton) Follows the NEO-GROTESQUE model: tail distinctly located outside bowl blunt terminus at apex Q ga t two story lowercase

Mrs Eaves is a transitional serif typeface designed by Zuzana Licko in Mrs1 9 9 6. It is licensed by Emigre, a Eaves typefoundry run by Licko and husband Rudy mceaorrstoreeTyeudphlneoetefthdrrtageeeecardexin.s-ttiThhhac.aehestioesgiefrhstrentqis,feuusasilsanttneadibdsiwnovtietuederrtneymtnthaiietoentdnraMatalchslr,t.esilLvEoleoiwa,cwvk-eeosr VanderLans. AAA

SABON • Originally designed by a German-born typographer Jan Tschichold • The font was realeased jointly by the Linotype, Monotype, and Stempel type foundries in 1967 • Old-style Serif typeface • The design of the font was largely based on types by Konrad Berner, who had married the widow of a fellow printer Jacques Sabon • Developed for a group of German printers who were complaining about the lack of uniform or harmony in a font that would look the same whether set by hand or on a Montype of Linotype machine • The italic and bold face renditions were to take up exactly as much space as the roman, a feature that simplified the process of planning lines when printing a book • An early use of the Sabon typeface were for biblical texts, specifically the Washburn College Bible in 1973 and the Episcopal Church 1979 Book of Common Prayer • Sabon was used in the 200s as the offical logo typeface of Stanford University until 2012 • Vogue and Esquire use a slightly modified version in their publications • Original purpose was for the body text of business publications

What Can Rotis Be Used for? You can use rotis for books, magazines, newspapers, poster or advertisements. and as a corporate typeface. History Otl Aicher designed rotis in 1989. It is named the German village in which he lived. Because of the blending of sand with serif, rotis became a success in Europe.

History of The FRUTIGER FONT THEN 1975 The Frutiger font, a simple and san serif font, was invented by Adrian Frutiger in Switzerland in 1975. Frutiger was originally asked to create this font for the signs at the Charles de Gaulle International Airport in Roissey, France. He had to make sure the font could be easily read when people passed by the signs. NOW 2017 Today, the Frutiger Font is used by many organizations such as the British Royal Navy, Conservative Party of Canada, and the Lon- don School of Economics and Political Science. The Frutiger font can also be seen on road signs in Switzerland, where the font was created.

A B C D E F G H I J K L M N O P Q R ST UV W XY Z AA BB CC OptimaD D EE F Optima is one of the most popular Sans-Serif fonts. It was designed F G by Hermann Zapf and released between 1952–1955. Optima is G H made up of humanist lines and its strokes are variable in width. H Optima was the chosen font for the National September 11 Me- I I morial and Museum for the names of those who lost their lives in J the bronze parapets. Optima is the offical typeface for Estee Lauder J K Companies, the University of Calgary, Aston Martin, and Desjar- K L dins. L MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ A B C D E F G H I J K L M N O P Q R ST UV W XY Z