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Aurora is a skin care brand founded by Faye Zinger. Whilst a junior graphic designer, Faye developed a passion for skincare and the science around pharmaceutical skincare brands. This passion turned into her first small business, and the brand finally launched in 2022. Being eco-friendly is one of our top priorities as a brand therefore all our packaging is made out of recycled plastic Our skin care crew works very hard on our products that are created by using a combination of the highest actives designed especially for any kind of skin type. Our target audience is comprised of men and women over the age of 16. Our range of products provides a wide variety of face & neck, morning/night/all day creams meant for any type of skin care routine. 5
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VISION & VALUES........................................................................8-11 LOGO...............................................................................................12-19 Logo Variations.....................................................................................16 Logo Proportions.................................................................................17 Logo Guidelies................................................................................18-19 IDENTITY......................................................................................20-23 Typography.....................................................................................22-23 Colour Palette.......................................................................................23 DIGITALS......................................................................................24-31 Stories.....................................................................................................26 Posts........................................................................................................27 Website Layout...............................................................................28-29 UI Kit......................................................................................................31 PRINTABLES................................................................................32-51 Product Packaging.........................................................................34-41 Stantionary......................................................................................42-43 Extras................................................................................................44-51 7
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\"One gift, beauty rare. Gold of sunshine in her hair, lips that shame the red, red rose. She'll walk wuth springtime wherever she goes!\" 10
Aurora SkinCares' crew established the company in order to create products of the highest quality whilst establishing our deepest values. Our company has truly taken over the skin care industry by storm. Our honest approach to skin care has seen the brand create a brilliant range of super charged treatments that promise incredible results. Our formulas are powered by potent actives, and are free from unnecessary ingredients and hefty price tags. Since our launch in 2022, we’ve branched out quickly transforming your beauty routines into something spectacular. HIGH- PERFORMANCE FORMULAS Describing our products as a unique combination of high performing actives designed to leave your skin looking brighter, clearer and smoother than ever. We keep honesty and trustworthiness at our core. The science behind our products has been proven by the results of tests conducted by several professional health and research institutions around the world. We use multi - tasking actives formulas you already know and love. Plus, each powerhouse formula is free of filler ingredients and unnecessary fragrances, so you always know what you’re using on your skin. BUDGET- FRIENDLY PRICES Because we only use concentrated actives in our formulas and cut out filler ingredients - we offer notably affordable products that are incredable yet reasonably priced. CRUELTY- FREE We are committed to being vegan- friendly and cruelty- free. We refuse to use any animal derived ingredients or test our products on animals, nor do we sell our products where animal testing is requried. 11
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Aurora, the princess in the animated film \"The Sleeping Beauty\" charactarized by her kindness, elegance and her gentleness. Our logo represents the pure, yet stable, nature of our products. The combination of the flow of the characters and the strong, serific base of this font create a perfect fit for the essance of our brand. The icon shows a simplified version of our logo, using the first letter in the brands' name, to preserve the elegance of the \"Aurora\" brand. 15
LOGO VARIATIONS White version Coloured version Original version 16
Sizes & placements Maximum size Minimum size Icon 17
LOGO GUIDELINES 1. DO NOT add any additional strokes. 2. DO NOT add colours that are not in the official colour palette. 3. DO NOT remove any elements of the logo. 4. DO NOT distort or skew the logo. 18
LOGO GUIDELINES 5.DO NOT apply the logo to a background similar to the colour of the logo. 6. DO NOT use gradient fill on the logo. 7. DO NOT change or modify the official typography of the logo. 8. DO NOT remove the typography. 19
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LOGO FONT AVANDER FONT, With minimal changes. Done by procreate on IPAD, and transfered to book via PDF. 22
TYPOGRAPHY BELL MT Italic BELL MT Bold BELL MT Regular ABCSEFGHIJKL ABCSEFGHIJKL LMNOPQRSTUV LMNOPQRSTUV ABCSEFGHIJKL WXYZ WXYZ LMNOPQRSTUV abcdef ghijklmn abcdef ghijklmn WXYZ opqrstuvwxyz opqrstuvwxyz abcdef ghijklmn 1234567890 1234567890 opqrstuvwxyz ,.?!&* ,.?!&* 1234567890 ,.?!&* COLOUR PALETTE #FFFFFF #D9CCC2 #E0C7B5 #FCF2F2 R 255 G 255 B 255 R 217 G 204 B 194 R 224 B 199 B 181 R 252 G 242 B 242 C0M0Y0K0 C 14 M 17 Y 20 K 0 C 12 M 21 Y 26 K 0 C0M5Y2K0 23
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INSTAGRAM POSTS 26
INSTAGRAM STORIES 27
WEBSITE MOCKUP 28
WEBSITE LAYOUT 29
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UI KIT Contact Code Box Buttons Used Icons Used Website Menu 31
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PRODUCT PACKAGING 24/7 Princess Treatment Face Cream 34
Fairy GodMother Cream Cleanser 35
FairyTale Exfoliator 36
Once Upon A Dream Detox Mask 37
Prince Phillip Eye Cream 38
Malificent Renewal Serum 39
The Sleeping Beauty Night Cream 40
True Love Day Cream 41
STATIONARY A4 42
Business Card 43
EXTRAS Delivery Boxes 44
Delivery Packaging 45
Box Layout 46
Thank you Tags 47
Posters 48
Pamphlet 49
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