Brand Presentation 2018

BRAND POSITIONINGBRAND POSITIONING DDF – Brand Positioning • Only dermatologists can see beyond the surface through advanced assessment and understand root causes of skin concerns to address them appropriately. • DDF® has combined skin assessment with unique combinations of cutting edge ingredients to enable the client to treat their skin like a professional would. • During the formulation process, results of an initial study showed that 94% of dermatologists agree that it is important to treat the root causes of a skin concern and not just treat the symptoms. • Clinical studies show cosmetic regimens are more powerful in treating root causes than single products. Usage of a four product targeted skin care regimen resulted in a higher percentage of improvement among responders for each clinical and point reported. Percent increases at responders varied from 9% to 38%. cleanse | treat | moisturize | protect

ABOUT THE RANGE A complete line of skincare for every skin concern. Moderately priced to attract the millennial customer as well as the baby boomers. Skincare categories: Color coded skin concerns makes shopping for the right product identifiable and simple with DDF ® : DDF ® Anti-Aging Preventative – normal/combination skin DDF ® Anti-Aging Preventative – sensitive skin DDF ® Advanced Anti-Aging Restorative – mature skin DDF ® Targeted Treatments– professional alternatives DDF ® Hyperpigmentation – uneven skin texture/tone DDF ® Acne – blemish prone skin

MEET THE FOUNDER Howard Sobel, MD, created DDF Doctor’s Dermatologic Formula with the intention to help patients care for their skin at home, in between office visits. • Dr. Sobel has transformed the evolving skincare needs and concerns of his patients into a solution oriented, breakthrough product line. One of the original doctor brands, the DDF product portfolio strives to meet the needs of modern day customers. • Unique to the skincare market today, Dr. Sobel continues to be the driving force behind the DDF brand and one of the ONLY doctor brands that has a practicing doctor actively participating in the on-going success and product development on the brand. • Constantly an authority in skincare for beauty magazines in print and online, Dr. Sobel was chosen Best Cosmetic Dermatologist – 2016 New York magazine.

Park Avenue Skin & Spa 960 Park Ave New York, NY 10028 • His thriving practice, Park Avenue Skin & Spa is located on the upper east side in NYC teeming with socialites and celebrity clientele.MEET THE FOUNDER

IN THE PRESS Continued coverage in Top Beauty Outlets: • Harpers Bazaar • Allure Beauty Box • Cosmopolitan • New Beauty • Seventeen • Daily Makeover • Style Elixir • Refinery29 • PEOPLE.com & aol.com • New York magazine: Best Doctor 2016 “Cosmetic Dermatology”

Distribution. DDF® has a history of only being sold in the Prestige channel of trade. Currently in the US, the brand is available at the following retailers and more: ddfskincare.com, amazon luxury beauty, ULTA, KOHL’S, SkinStore, DERMSTORE, independent medical offices and spas across the US.DISTRIBUTION

2018 SKINCARE CATALOG

PREVENTATIVE SKINCARE for Normal/Combination Skin Minimize fine lines & wrinkles with daily care Targeting skin concerns early on can effectively prevent damage to the skin surface and improve skin quality. The appearance of fine lines and wrinkles can be minimized with a skincare regimen that contains exfoliants to refine skin’s texture, humectants to hydrate the skin, and antioxidants to fight free radical damage at the skin surface.KEY INGREDIENTS Scavenging anti-oxidants Regenerative heroes Açai Berry Glycolic Acid Pentapeptide Grapeseed ExtractIntense moisturizers Vital Nutrients Japanese Green TeaShea Butter Hyaluronic Acid Tocopherol (Vitamin E) Niacinamide (Vitamin B3)

PREVENTATIVE ANTI-AGINGCLEANSE TREAT TREAT MOISTURIZE PROTECT PROTECTGLYCOLIC 5% GLYCOLIC 7% PROTECTIVE WRINKLE RESIST WEIGHTLESS DEFENSE DAILY PROTECTIVEEXFOLIATING TONING COMPLEX EYE CREAM PLUS PORE OIL-FREE HYDRATOR MOISTURIZER SPF15WASH SPF15 MINIMIZER SPF456 FL.OZ. / 177ml 6 FL.OZ. / 177ml 0.5OZ. / 15g 1.7 OZ. / 50g 1.7 OZ. / 50g 1.7 OZ. / 50gMSRP $39 MSRP $43 MSRP $55 MSRP $85 MSRP $55 MSRP $43

SENSITIVE SKINCARE Handle sensitive skin with care While there may be an inherited irritation prone factor, it's what we do on a daily basis that breaks down skin’s defenses, making it more susceptible to irritation and redness. Sensitivity can be minimized with a product regimen that includes effective but gentle ingredients, with soothing hydration that restores moisture to delicate facial skin leading to a more even complexion.KEY INGREDIENTS Scavenging anti-oxidants Soothing & Calming botanicals Chamomile Açai Berry Vital nutrients Grapeseed Extract Japanese Green Tea Elderberry FlowerAloe Vera Tocopherol Niacinamide (Vitamin B3) (Vitamin E)

SENSITIVE ANTI-AGINGCLEANSE TREAT TREAT MOISTURIZE PROTECTSENSITIVE SKIN ALOE NOURISHING ULTRA-LITE OIL-FREE ULTRA-LITE OIL-FREECLEANSING GEL TONING COMPLEX EYE CREAM MOISTURIZING DEW MOISTURIZING DEW SPF156 FL.OZ. / 177ml 6 FL.OZ. / 177ml 0.5OZ. / 15g 1.7 OZ. / 50g 1.7 OZ. / 50gMSRP $39 MSRP $43 MSRP $55 MSRP $42 MSRP $44

RESTORATIVE CARE for Dry / Mature skin Restorative anti-aging to re-energize skin’s appearance Environmental damage changes cells deep within the skin’s surface, producing losses in vitality, tone & firmness. The appearance of lines & wrinkles can be partially reversed with a skincare regimen that includes proteins & peptides to hydrate, tighten & tone mature or UV damaged skin and renew surface skin cells. KEY INGREDIENTS Improves collagen productionProprietary anti-oxidant superhero Turmeric Powder Deep moisturizers Pentapeptide Lauric Acid Vital nutrients Shea ButterNiacinamide (Vitamin B3) Tocopherol Vitamin A (Vitamin E) (Retinyl Propionate)

RESTORATIVE ANTI-AGINGCLEANSE TREAT MOISTURIZE PROTECTADVANCED ADVANCED ADVANCED ADVANCEDMICRO-EXFOLIATION EYE FIRMING FIRMING CREAM MOISTURE DEFENSECLEANSER CONCENTRATE 1.7 OZ. / 50g CREAM SPF156 FL.OZ. / 177ml 0.5OZ. / 15g 1.7 OZ. / 50g MSRP $130MSRP $45 MSRP $88 MSRP $105

TARGETED TREATMENTS Inspired by an in-office procedure Dr. Sobel created DDF® in the effort to empower his patients to take control of their skincare concerns at home, in between office visits. Dermatologist prescribed products contain potent ingredients that are higher in concentration than OTC versions and can be dangerous if not prescribed. DDF® creates products that are inspired by these same procedures, without the in-office appointment and are meant to be applied in the privacy of your own home. KEY INGREDIENTS Improves collagen productionMimics a microdermabrasionmicrodermabrasion Pentapeptide Micro derma crystals Cleansing tool Wrinkle smoothingVital nutrients Argirelene Vitamin A Injectibles (Retinyl Propionate) Tocopherol Oat Kernel ExtractNiacinamide (Vitamin B3) (Vitamin E)

TARGETED TREATMENTSTREAT TREAT TREAT MOISTURIZEMICRO-DERMA REVOLVE PROFESSIONAL 500X WRINKLE RELAX PRO-RETINOLCRYSTALS ALL-OVER COMPLEX 3POLISHING GEL MICRO-DERMA AND DAILY CLEANSING SYSTEM LINE SMOOTHER MOISTURIZER2OZ. / 56g 0.5OZ. / 15g 1.7 OZ. / 50g 1 APPLIANCE, POLISHING CRYSTALS 2OZ. / 56g,MSRP $50 1 MICRO-DERMA PAD, 2 CLEANSING BRUSHES MSRP $55 MSRP $65 MSRP $79

HYPERPIGMENTATION CARE for Uneven Skin Tone Hyperpigmentation can be treated Accumulated brown spots & uneven skin tone can age the appearance of your skin as much or more than fine lines & wrinkles. As the body produces more melanin over time, these brown spots can intensify into severe discolorations. Their appearance can be minimized with a skin care regimen that includes effective ingredients and diligent use of sunscreen.KEY INGREDIENTS Dark spot lighteners Mulberry Root Licorice Root Ash Bark Rich antioxidants Peach LeafNiacinamide (Vitamin B3) Extract Extract Bearberry Leaf Vital nutrients Raspberry Fruit Tocopherol Vitamin A (Vitamin E) (Retinyl Propionate)

HYPERPIGMENTATIONCLEANSE TREAT MOISTURIZE PROTECTBRIGHTENING ERASE DISCOLORATION PROTECT AND CORRECTCLEANSER EYE GEL REVERSAL MOISTURIZER MOISTURIZER SPF156 FL.OZ. / 177ml 0.5OZ. / 15g 1.7 OZ. / 50g 1.7 OZ. / 50gMSRP $39 MSRP $55 MSRP $63 MSRP $67

ACNE CARE for Oily / Blemish Prone Skin Treat acne seriously Acne develops when dead skin cells trap the P. Acnes bacteria in the pore & oil builds up then inflames the pore. Primary considerations to treat & prevent blemishes include exfoliating dead skin cells and minimizing oil. Acne can be treated with a skin care regimen that effectively restores homeostatic balance to the skin for a radiant clear complexion.KEY INGREDIENTS Antioxidant Anti-inflammatoriesPurifying astringents for effective cleansing Marigold Benzoyl Peroxide Ginger Root Aloe VeraLauric Acid (from the Coconut) Salicylic Acid Skin conditioners Tocopherol Sweet Almond Oil (Vitamin E)Bentonite Clay Tea Tree Oil

ACNECLEANSE CLEANSE TREATBLEMISH FOAMING SALICYLIC WASH SULFUR THERAPEUTIC MASKCLEANSER SALICYLIC ACID 2% SULFUR 10%6 FL.OZ. / 177ml ACNE TREATMENT ACNE TREATMENTMSRP $39 6 FL.OZ. / 177ml 0.5OZ. / 15g MSRP $39 MSRP $45

ACNETREAT TREAT TREAT MOISTURIZE PROTECTBENZOYL PEROXIDE ACNE CONTROL GLYCOLIC 10% CLARIFYING MATTIFYING OIL CONTROLGEL TREATMENT EXFOLIATING HYDRATOR MOISTURIZER SPF15 OIL CONTROL GELBENZOYL PEROXIDE 5% SALICYLIC ACID 1.7OZ. / 48g 1.7OZ. / 48gACNE TREATMENT ACNE TREATMENT SALICYLIC ACID 2% ACNE TREATMENT MSRP $44 MSRP $442OZ. / 56g 1.7OZ. / 48g 1.7OZ. / 48gMSRP $36 MSRP $46 MSRP $55