Media Submission Guide

Non-Profit Media Submission Guide for San Diego Area

How to Use This Guide...........................................................................................3 Revision History......................................................................................................4 91X FM....................................................................................................................5 Craig’s List..............................................................................................................6 FOX, TV Channel 6.................................................................................................7 KFMB, AM 760........................................................................................................8 KFMB, TV Channel 8..............................................................................................9 KOGO, Radio AM 600..........................................................................................10 KUSI, TV Channel 51............................................................................................11 MixerMixer.com.....................................................................................................12 Sign On San Diego...............................................................................................13 Time Warner.........................................................................................................14 2

How to Use This Guide The main purpose of this guide is to make it easier for people to promote their events. Having a list of media to promote an event to along with instructions will save a lot of time. This document is a living document and should be kept up to date frequently. Every entry has a date last updated field to show how timely the information is. Websites are updated frequently, so instructions on how to submit an event can and will change. If the information in this document is not kept up to date, it will not be reliable. There is also an entry to evaluate the effectiveness of a medium from a promotional standpoint. This could be related to technical reliability, responsiveness to requests or general overall treatment. We do not want to spend time promoting to entities that do not want to work with us, don’t respond in a timely manner, have e- mail addresses that do not work or broken links. This guide will also provide cost information. Most of the time you will use the free types of media, but to have more effectiveness, you may choose to use advertising that charges a fee when promoting your event. The cost information will help project chairs and vice presidents to budget their costs. If you attempt to use one of the media in this document, and find that the information is inaccurate, please let the 'keeper of the manual' know. The few minutes you take to help keep this document up to date will benefit you and others in the long run. 3

Revision History Date Changed By Purpose 2/24/06 Christopher Mohr Create document 7/8/06 Christopher Mohr Updated Sign On San Diego, 91x, Fox 6 pages, added KUSI 4

91X FM Type of Medium Website, radio station Event Types Community, Fundraising, Non-profit Effectiveness Deadline No specific deadline. Allow a reasonable amount of advance notice. Cost Free Date Last 7/7/06 Updated Instructions 1. Go to http://www.91x.com/contact.html 2. Scroll down to the dropdown with the caption “Step 2:Who is this to?” and choose “web guy” 3. Submit request to web guy 4. Enter the information and submit 5. Wait for instructions from web guy Notes Community page is at http://www.91x.com/91xcommunity.html Screen Shot 5

Craig’s List Type of Medium Website Event Types Community, Fundraising, Non-profit Effectiveness Deadline No specific deadline. Allow a reasonable amount of advance notice. Cost Free Date Last 2/23/06 Updated Instructions 1. Go to http://sandiego.craigslist.com/cal/ 2. Click on link reading, “post” in upper right hand corner 3. Click on events 4. Enter the information and submit 5. You will receive an e-mail confirming the submission Notes Screen Shot 6

FOX, TV Channel 6 Type of Medium Website Event Types Community, Fundraising, Non-profit Effectiveness Deadline No specific deadline. Allow a reasonable amount of advance notice. Cost Free Date Last 7/8/06 Updated Instructions 1. You have to register to be able to submit events to the calendar. To register go to http://community.fox6.com/calendar/ and then click the sign in link in the upper right corner. Follow registration instructions. 2. Go to http://community.fox6.com/calendar/Default.aspx (screenshot below) 3. Note the instructions “To add your event(s), please sign-in in the upper-right, and then for general calendar, click here. For the concert calendar, click here.” Choose the general calendar link and follow the instructions. Notes Screen Shot 7

KFMB, AM 760 Type of Medium Website, radio station Event Types Community, Fundraising, Non-profit Effectiveness Questionable Deadline No specific deadline. Allow a reasonable amount of advance notice. Cost Free Date Last 2/23/06 Updated Instructions Have not found specific directions. Go to http://www.760kfmb.com/contact_us/index.php and try one of the contacts. Please update this when information becomes available on how to submit an event. Notes They have a website on PSAs, so this could be a good medium once you figure out how to submit an event. Screen Shot 8

KFMB, TV Channel 8 Type of Medium Website, television station Event Types Community, Fundraising, Non-profit Effectiveness Questionable Deadline No specific deadline. Allow a reasonable amount of advance notice. Cost Free Date Last 2/23/06 Updated Instructions 1. Send e-mail about event to [email protected]. 2. You can view online at http://kfmb.com/community/event_calendar/index.php Notes I tried this once, but they did not post it and they did not reply. They may be more selective about what they post. It’s always worth a try (CDM). Screen Shot 9

KOGO, Radio AM 600 Type of Medium Website, radio station Event Types Community, Fundraising, Non-profit Effectiveness th Deadline No specific deadline. Allow a reasonable amount of advance notice. Not a good site for 11 hour submissions as they review before posting. Cost Free Date Last 7/8/06 Updated Instructions 1. Submit event to [email protected] 2. View submission at http://www.kogo.com/features13.html Notes Screen Shot 10

KUSI, TV Channel 51 Type of Medium Website, TV station Event Types Community, Fundraising, Non-profit Effectiveness th Deadline No specific deadline. Allow a reasonable amount of advance notice. Not a good site for 11 hour submissions as they review before posting. Cost Free Date Last 7/8/06 Updated Instructions Send e-mail to [email protected] with event particulars Notes Go to http://www.kusi.com/community/events to see calendar submission Screen Shot 11

MixerMixer.com Type of Medium Website Event Types Social Effectiveness Deadline No specific deadline. Allow a reasonable amount of advance notice. Cost Free Date Last 2/23/06 Updated Instructions 1. Go to www.mixermixer.com 2. You need to register to post events. If you are not registered, login without providing a user id or password; you will be directed to a page to register 3. login to the site if you are not already logged in. 4. You will have a screen like the one shown below, click on the “Create a mixer” link to add your event 5. Fill in the fields and submit Notes Again, the screen shown below is only available to you if you are a registered user Screen Shot 12

Sign On San Diego Type of Medium Website Event Types Community, Fundraising, Non-profit Effectiveness Deadline No specific deadline. Allow a reasonable amount of advance notice. Cost Free Date Last 7/8/06 Updated Instructions 1. to http://community.signonsandiego.com/ 2. Click on link reading, “Submit a listing” in upper right hand corner or upper middle of the page 3. Enter the information and submit 4. You will receive an e-mail confirming the submission Notes This is the website of the San Diego Union Tribune Screen Shot 13

Time Warner Type of Medium Public Access TV, text display Event Types Community, Fundraising, Non-profit Effectiveness Deadline 30 days notice recommended, but not mandatory Cost Free Date Last 2/23/06 Updated Instructions 1. Go to http://community.twcsd.com/publicaccess/public.asp 2. Submit ad copy to [email protected] 3. There is a sample of how a submission should appear Notes There is no confirmation e-mailed back. Ads are shown during “dead time” when there are no shows on. Only way to verify ad submission is to watch during these times. Time Warner Cable may not be available in your area. Screen Shot 14