Technical SEO Checklist For Developers

#bluebashco Technical Checklist For Developers

Table of Contents #Bluebashco 1. SSL Certificate Check Meta Tags Mobile-Friendly Website Page Speed Remove Broken Links Set Your Preferred Version Index Your Website Check Robots.txt and Sitemap.XML 1

SSL Certificate #Bluebashco Secure Sockets Layer There are three recognized categories of SSL certificate authentication types: • Extended Validation (EV) • Organization Validation (OV) • Domain Validation (DV) 2

Meta Tags #Bluebashco Check Meta Tags SEO On-page Tags Meta Tags - H1 to H5, Title, Description, Keyword, Image Tag, OG Tags, Favicon Icon, Canonical Tag. Hreflang Tags – Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. This helps them to serve the correct version to their users. For example – <link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://bluebash.co/uk/\" /> <link rel=\"alternate\" hreflang=\"x-default\" href=\"https://bluebash.co/\" /> 3

Mobile-Friendly Website #Bluebashco Mobile-Friendly Website (Responsive) Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information . In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence. Mobile-Friendly Test By Google - https://search.google.com/test/mobile-friendly Mobile-Friendly Website Checklist 1. Test Your Website at Multiple Resolutions 2. Make Sure Your Menus and Navigation Display Well on Smaller Screens 3. Check if Your Images Look Good at Smaller Resolutions 4. Test Your Content for Readability 5. Test Your Website’s Loading Times 4

Page Speed Optimization #Bluebashco Page Speed Visibility | Usability | Conversion Guidelines to speed up your website • Use CDN (Content Delivery Network) • Move the website to a better host (VPS is best for this) • Image size optimisation, use the best extension like – SVG and WEBP • Reduce the number of plugins • Minimize the number of javascript and CSS files • Reduce the blank space • Reduce the redirects 2 Websites for checking SpeedOptimization • PageSpeed Insights • GTmetrix | Website PerformanceTesting andMonitoring 5

Remove Broken Links #Bluebashco Remove Broken Links Broken links are another signal of poor user experience. No one wants to click a link and find that it doesn’t take them to the page they’re expecting. For Example : before: https://www.bluebash.co/ruby-on-rails after: https://www.bluebash.co/services/ruby-on-rails-development-company After: This link is removed by the developer end, Now need to add the 404.html page. It’s redirected to the 404.html page. 6

Set Your Preferred Version #Bluebashco Set Your Preferred Version You also want to make sure that all your other versions are pointing to the correct, preferred version of your site. If people access one version they should automatically be redirected to the correct version. These are all the versions: • http://bluebash.co • https://bluebash.co • http://www.bluebash.co • https://www.bluebash.co 7

Search Engine Indexing #Bluebashco Search Engine Indexing Indexing is the process by which search engines organize information before a search to enable super-fast responses to queries. Webmaster Checklist Process - GoogleWebmaster (70% worldwide) - Create a Webmaster Tools account and verify your site - Bing Webmaster (30% Canada/USA) - Add an XML Sitemap for each site in your Webmaster Tools - Yandex Webmaster (90% Russia) account - Add Robots.txt file - And verify your domain in Webmaster 8

Robots.Txt #Bluebashco Robots.Txt Robots.txt files are instructions for search engine robots on how to crawl your website. Every website has a “crawl budget,” or a limited number of pages that can be included in a crawl – so it’s imperative to make sure that only your most important pages are being indexed. On the flip side, you’ll want to ensure your robots.txt file isn’t blocking anything that you want to be indexed. Here are some example URLs that you should disallow in your robots.txt file: • Temporary files • Admin pages • Cart & checkout pages • Search-related pages 9

Sitemap.XML #Bluebashco Sitemap.XML An XML sitemap is a file that lists a website’s important pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to crawl every essential page of your website. But sometimes, pages end up without any internal links pointing to them, making them hard to find. A sitemap can help speed up content discovery. Sitemap Generator https://www.xml-sitemaps.com/ 9

CCoonnttaacctt #BlueBbaasshhccoo Bluebash Consulting Private Limited A-45, Industrial Area, Phase -8B,Sector 74, Sahibzada Singh Nagar, Punjab 160059, INDIA Contact Number - +91-82848 66471 Email – Sales@bluebash.co Bluebash 1201 Brickell Ave #300 Miami, FL 33131, USA Contact Number - +1(786) 946-1616 Email – Sales@bluebash.co www.bluebash.co 10