SOL PR Profile

SOL PR Corporate Profile

About Us We are a nimble Public Relations consultancy We have a commitment to understanding our clients’ businesses and focus on driving their growth We deliver cost-effective tactical communications plans and look for long-term relationships that foster teamwork, shared knowledge and build relationships that produce results in excess of the expected We have a highly-skilled image management team comprised of distinguished former journalists and brand experts with experience working with the media outlets that clients need to penetrate, giving us familiarity with the client and agency sides We are accomplished managers of the marketing, business development, and communications processes for mid-size and large companies as well as government establishments/agencies

Mission To provide effective Public Relations services that help clients achieve their business goals Philosophy Our responsibility is to serve as our clients’ long-term business growth partners and strategists, which means we hold ourselves accountable for their success

Our  Crisis Management  Media Relations Services  Strategy Development  Consulting  Broadcast Content Creation  Social Media Management  Training  Monitoring/Evaluation

Our Portfolio

Multichoice Nigeria Our work with MultiChoice Nigeria, the country’s dominant Pay Television service provider, has greatly improved public understanding of the industry ecosystem, positioned the company as a world-class operator, highlighted its various Corporate Social Investment initiatives and ensured a recession of adversarial public reactions to its operations Strategic Outcomes Limited’s relationship with DStv, MultiChoice’s flagship platform, has ensured it has remained the stand-out pay television service, leaving competitors needing binoculars to see it atop the industry pyramid

With over 3000 mentions in print and online media in year 2020, average mentions for competing brand being less than 1000, SOL PR has, over the last six years been able to: DRIVE better ANIMATE brand understanding of the persona by positioning brand and its it as pocket-friendly attributes GOtv AMPLIFY marketing DIFFERENTIATE GOtv Brand Management: Advertising and Public Relations objectives to gain from its sister brand, larger market share DStv We have, since its launch in Nigeria, positioned GOtv as the best value-for- for the brand money Digital Terrestrial Television (DTT) service, especially among middle and low-income earners GENERATE an average REINFORCE positive of 91% positive perception and Our strong relationship with the media ensures that we have access to issues mentions in print, increase public making the rounds before they are published online and social confidence media platforms With our influence, we play a gatekeeping role and make the intended messages correspond with brand communication goals

HealthPlus Crisis Communication Our relationship with the pharmaceutical retail chain has seen a spike in the projection of the firm’s position in the ongoing ownership duel between it and its foreign investment partners, earning it considerable public understanding and sympathy via communication across media channels

Federal Ministry of Finance Our implementation of various initiatives to (VAIDS Campaign) sensitize the public and tax debtors resulted in the payment of N30billion in owed taxes to Our outstanding successes in tax education campaigns made us the Federal and State Governments within 11 months go-to consultancy when the Federal Ministry of Finance launched The campaign also attracted five million new the Voluntary Assets and Income Declaration Scheme (VAIDS), a tax taxpayers, taking the taxpayer population from amnesty scheme designed to encourage voluntary compliance, 14million to 19 million especially among high net worth individual and corporate taxpayers with years of unpaid or underpaid taxes

Big Brother 5,000 900K 2.5m Naija MENTIONS UNIQUE USERS TWEETS Our work on the popular television reality ACROSS show, notably through wall-to-wall MEDIA 985m 57m coverage, has elevated it beyond television PLATFORMS to a lifestyle choice, as evidenced by its IMPRESSIONS USERS generation of over 7,000 mentions across media platforms in form of news, features, Op-eds and photos in the last edition we managed Also, over 900,000 unique users posted over 2.5 million times on Twitter, using the #BigBrotherNaija hashtag, which resulted in 984,700,000 impressions, reaching approximately 57,300,000 users

Africa Magic Viewers’ Choice Awards The annual Africa Magic Viewers’ Choice Awards (AMVCAs), which holds yearly in Lagos since debuting in 2013, have grown to become Africa’s most prestigious awards in film and television and stands as one of the most important events on the continent’s entertainment calendar Being a red carpet and celebrity-driven event, our media team ensures optimal pre-event, event and post-event reportage to burn the AMVCAs into public consciousness and affection

GOtv Boxing Night/ NextGen Search Conceived and managed by our sister company Flykite Productions, on behalf of the client, since 2014, the show, through relentless publicity across media platforms has captured popular imagination to become arguably Africa’s biggest boxing show and has earned the brand enormous deposit of goodwill as it is perceived as reviving boxing in Nigeria

Showmax PRO 1m 12m Advertising and Public Relations MENTIONS REACH Since its launch in Nigeria, Showmax Pro, the video-on-demand service 14k 5k that bundles the existing Showmax entertainment offering with music channels, news and live sports streaming from SuperSport, SOL PR has LIKES SHARES positioned it as the leading online video entertainment service in Nigeria (Instagram & Twitter) by: Highlighting various offerings and variety of plans available on Showmax Pro to increase subscription Projecting Showmax Pro as a friendly brand through development of positive relationships with key audiences Introductory campaign for live sports streaming scooped 76 positive print and online mentions, with #Showmax Pro gaining up to 1 million mentions

Ultimate Love Ultimate Love Reality Show 28% 39% 2020 received a total of 1388 mentions from November DStv GOtv Campaign Launch and Execution: 2019 to April 2020. These Reconnection Reconnection Advertising and Public Relations mentions were in print, online and social media 24.7K 124k With our success in handling the Big Brother Naija campaign, SOL PR was Sentiment UNIQUE USERS TWEETS commissioned to execute the maiden edition of the romance-oriented reality 99% Positive 363m 26.3m show launched November 15, 2019 Negative IMPRESSIONS USERS Our work ensured that the show, a novelty at the time, brought considerable followership and participation through creative storytelling and engaging social media content, which drove 28% increase in reconnection on the DStv platform and 39% increase on the GOtv platform

Our Clients

Our Team

Jenkins ALUMONA Group Managing Director/CEO Seasoned Public Relations practitioner, strategy expert and journalist. He has over 27 years' experience working with top flight Nigerian companies including The Guardian, The News Magazine, The Quadrant Company, Econet Wireless Nigeria and Globacom, where he was a principal manager in the brand communications department. Mr. Alumona was editor of The NEWS for much of the last military era. He has a first degree in Mass Communications and a master's degree in Marketing. He is an alumnus of the Harvard Business School and the Lagos Business School.

Bamidele JOHNSON Chief Operating Officer Media strategist, writer and journalist. He holds a first degree in History and postgraduate diploma in Advertising. He has considerable experience in issue management He started working as a marketing/social research executive at MIAD Nigeria Limited, an Ibadan-based research firm, before moving into journalism. As a journalist, Johnson worked with the Independent Communications Network Limited, rising to the position of editor of the defunct TEMPO Magazine, before joining The NEWS Magazine as associate editor, a position he held before joining Strategic Outcomes Limited

Louisa Oseji Account Director Creative and vastly experienced Marketing Communications professional. She holds a first degree in English Language and Postgraduate Diploma in Mass Communication. Louisa is skilled in designing effective Advertising and Public Relations plans, budget planning/tracking, event planning, execution, and coordination; sponsorship management as well as securing media opportunities for brands

Atinuke AKINOLA Senior PR Specialist Experienced media and communications professional with a demonstrated history of working in the Marketing Communications industry. She holds a degree in English language and is also a member of the Nigerian Institute of Public Relations (NIPR) Atinuke is a PR professional with skills and experience in; Communications and Campaign Planning, Content Development, Media buying, Media Relations, Crisis Management, Brand and Events Management, Client servicing and Digital Marketing. She has directly participated in the building of communication strategies and clear-cut media tactics that has helped in achieving various brand objectives.

Joshua EKEH Digital Marketing Professional Joshua is a certified digital marketing specialist with vast experience in product development, brand design, online marketing and website development. He has a strong passion for helping brands leverage digital marketing to achieve their business objectives. Joshua is certified in Hubspot Inbound Marketing, Email Marketing, Google Advertising, Facebook Blueprint and a member of the Interaction Design Community. He has previously worked with BusinessPlus Services, a digital marketing agency, and several other brands such as Ruff ’n’ Tumble, CESAR Africa, Accelerex Network, Volition Capital on a variety of projects with outstanding success.

Contact Us @solprnigeria [email protected] 234-908 502 2777, www.solpr.ng 234(0)1-895-756 14 Adefolu Drive, off Allen Avenue, Ikeja, Lagos