NFLM

N F L M U N L E A S H I N G I N T R I N S I C B E A U T Y

P R O G R E S S R E P O R T as on Nov Planned Executed as on Mar D - J - F - M D - J - F - M Consumer # O F U S E R S Magazine Subscription # O F U S E R S Insta Follower # O F U S E R S Wholeseller Parlour/Salon# O F S T O R E S Retail Lead Mgmnt Tool Export # O F O R D E R S White Label # O F O R D E R S Brands Brand Story Data Analytics Kiosk

- J - F - M PAID Ads High Customer Acq Cost Amazon Ppl jst click like button, but dont buy Facebook Recuurring CAC Oversaturation of media Instagram Recuurring CAC Purchase cycle is a function of Google time Algo for Instagram & fb What we want to GROW Aggressivly A PLATFORM; where we can aggregate users regularly , at low cost where we can retain users, hook them!! where we can connect with users at a shophesticated level where users can buy our products

Online Magazine - J - F - M lead magnet img Why women read magazine? Magazies have been into To keep uptodate existence since 1700's To relax & unwind value trade off img To get entertained Forms & representations has To get new ideas changed over the period To checkout new products Women always loved reading magazine Case-1 Case-2 Will it work? 3500 subscribers in jst 3 month Buy Nail Art Instagram followers Will users subscribe to Cold SMS such a magazine ? Cold Emails FREE NAIL ART MAGAZINE Will users regularly read Help us acquire users (prospective buyers) such a magazine ? Help us retain users (prospective buyers) Help user in buying the products directly Help us connect with users & prospects at a sophisticated level

W H Y P R O D U C T S N O T S E L L I N G A G R E S S I V E L Y Is the product Bad ? Wow Nails imgs No !! NERTIA imgs What are the reasons ? Low awareness about the product Application method not known to people Purchase cycle is a function of time Less efforts on awareness creation Product is little ahead of time in terms of consumption

RETAIL SHOP Product Sold & Sampled 30 stores-Nagpur- visited 12 stores-Nasik- call Outcome Repeat orders were not comming Product on CREDIT Payment release Issues Fleet of sales force required Beauty Advisor incentives not allowed Overcrowded shelf space No Vision to Scale the Sale

SALON / PARLOUR Product Sold & Sampled 30 salon-Nagpur- (visit) -400 units 9 salon-Pune- (call)- 100 units Why Slow Repeat Rate ? Outcome Owners were given lucrative offer but Owners liked the product & ordered stylist were not properly incentivied Repeat orders were Slow Training need to be imparted to stylist Beauty Advisor incentives allowed Low awareness about the Product Fleet of sales force required Slack season (Jan-Aug) Can we solve this challenges? YES Can we scale the sale? YES!! Can be scaled

SALON MARKET IN INDIA Est # of stylist per salon =2-3 Est # of salons per city =300-500 Est # of customer visit per salon per week =40-100 Potential to connect & promote products to 30k-120K consumers at Est # of customer visit per salon per month =150-400 salons per month per city Est # of customer visit across salon per city per month=30K -120K CHALLENGES To reach & connect with consumers Highly Un-organised To regularly promote products to users High awareness creation possibility Huge fleet of sales team thru demonstrations Highly cost of CA & CR Our SALES representatives at every SALON

NFLM Sales Reps Inside Salon HOW

Salon Structure SOLUTION Partnering with stylist & owner Challenges in partnering Highly fragmented & unorganised Owner doesn't allow direct connect with stylist High Cost of Acquisition & retention No centralised monitoring possible

Need to build Relationship Owners Prombelms they face Stylist Acquiring salon customer Recruitment Attrition issues Earnings are Capped Low Quality Talent Access to good training Management of Salon Commision Monitoring Monitoring & Analysis Building Porfolio Customer retention Owners Stylist MOTIVATION Higher Earning Higher Earning Higher Profitability Popularity in their circle Popularity of Salon Teach skill to others Perceived as Professional Perceived as Professional Real time Monitoring Open their own salon Tool-that solve their problem

THE SOLUTION Owner Salon Management & Monitoring Tool Daily Usage App Stylist Earnings management & Learning Tool Owner Manager How will App help us? Our Intelligent Sales Reps at Salon Stylist Sophisticated communication platform Get Engaged Users Promote & Sell our product Get end consumers data & insights Additional Ad Revenue posibility

WILL IT WORK? International Chains National Chains Will salon owner/stylist Local Chains download this app ? Individual Professional Freelancers Evenif they download; will Individual (Low end) they regularly use App ? Evenif they use it regularly; will they promote product ? Evenif they promote it; will consumer buy product ?



P L A N A H E A D Marketing Magazine Subscription Partnerships App Reach Growth Sales Aggresive Sales Growth Tech development

Thank You! NFLM Cosmotech Pvt Ltd www.nflm.co.in