interview

REDESIGNING LOGOTask : Pick a brand. Know the Brand Identity. Research the Brand’s Logo Journey. Define your concept. Re-design the logo.

“ I have chosen the Brand ‘Pizza Hut’, reading about the Brand made me know that the logo has the ‘Hut’ which is designed after taking inspiration from the First Hut under which the restraunt ran. My design for the logo has to have the Hut but also something to introduce it as a Pizza Brand and atleast a composition which can make it look as a Hut. “









Graphic design on a ThemeTask: Design a Graphic inspired from Alice in Wonderland Theme for a Product.

“ There is the Famous dialog in the movie that ‘it’s Tea Time’. I wanted to design something for Tea-Time but not simple as coasters. I wanted to design something to have fun at tea-time which can make the time more refreshing. So, I have designed graphucs for ‘Playing Cards’ which are perfect for a break. “









BROCHURE DESIGNTask : Pick a brand. Know the Brand Identity. Research the Brand’s Journey. Design a Brochure.

“ I picked up a Brand called ‘HAVANA CLUB’. The Brand is ‘Rum Brand’ famous for authenticity of it and Canes which are transported from Cuba. The brand has a huge collection of Rum but always introduce a Brochure which has major Rums or have been good for them in consideration of sale of recent years. Keeping this in account, I have mentioned their 3 Award winning drinks in brochure with respect to Brand Identity. “





PACKAGINGTask: Design a Packaging for a Compaign keeping the product and target market in consideration.

“ I have designed a packaging for ‘Cookies’. The Compaign chosen was ‘Sugar Free Compaign’ which was promoting the idea of boycotting the sythetic sugar and using Natural sugars in our day to day life. As a sudden change always ackward and generally people does’nt easily trust the Brands which are overly promoting them for a particular cause so, I have made the packaging for chidren and chosen the Graphics accordingly. Moreover, I have mentioned the message aptly. “





FONT POSTERTask: Pick a Font. Research about History and its Design. Design a Poster describing Font.

“ Font I chose was ‘Bifur’ introduced in 1929 by A.M. Cassandre whi was French Painter, Commercial Poster Artist and Typeface designer. Knowing his lifestyle I got to know he was fond of music and into pipe smoking a lot. This made me wonder that while designing the Font Bifur, He must be inhaling- exhaling & listening-speaking about the Lines only as the Font is all about the Lines. “





BOOK COVERTask: Design a Book Cover For the Book made on ‘Kite Craft’.

“ Here is the Book Cover for the Craft ‘Kite Making’ which was based on the reseach done from ‘Patang Bazar’, Ahmedabad. The book cover is designed in order to highlight the free spirit of the Craft and content includes the fact that the craft is disappearing year by year. “





WOOD CARVING BOOKTask: Design a Book Studying a Craft as Summer Project nearby your Hometown.

“ Taking the Craft ‘Wood Carving’ which is practiced in Bahadurgarh, Haryana by Bonwal Community also called ‘Hathi Daant Wale’ as the family has history in Ivory Carving, I have made a book covering the aspects which were told by them. “









GRAPHIC DESIGN FOR T-SHIRT Task: Design a Graphic for T-shirt.

“ When asked to design a Graphic for a T-shirt, I was learning to play chess. I wanted to design something on life and life is ofcourse a mess. If life was a chess board then it must be something like this. Everything shuffling at the end moment and resulting in falling. as life has no pattern to live. “





MAP DESIGNTask: Pick any aspects of your Craft. Design a Creative Map on its any aspect.

“ The task was to make a Map on Craft which should not be a regular Map of Patan so, I chose to make a Map which describes the history of Patan. The “ History tells that the King of Patan used to wear Patola imported from Karnatka from Kingdom of Jalan. The Priest told the king that the patola is not pious. On invetigating it was found that Patola was being used before importing for various purposes. This led to a war betweent the Kings and 745 Patola weavers were taken to Patan. From then, it is called as Gaujarat’s Heritage ‘Patan ka Patola’.





POSTCARDS FOR CRAFT ‘PATAN KA PATOLA’ Task: Design the Postcards keeping Craft’s Identity in Mind.

“ Postcards for the craft was just not abou visually informing the people about the heritage of Gujarat ‘Patan ka Patola’ but compiling the best possible knowledge into it. Postcards have the composition of famous places in Patan, the motifs and a note on the main natural color used for the Saree. “