Eskimo pdf

ESKIMO

CONTENTS About Eskimo 2 Products 18 vision and principles. Digital products 25 Visual content 4 One Page - Desktop. One page-Mobile. Logo. Posts. Logo in negative. Stories. Logo proportios. Logo variations. How not to use logo Visual language. Colors. Font. UI kit. Print 13 Bussines card and paper. Flyer. Poster.

ABOUT ESKIMO Eskimo was created in inspiration of trav- elling and a simple flask bottle from a local shop in israel. A bottle that kept my ice frozen throughout the entire day. Eskimo has creat- ed yet a better bottle for all travelers to stay hydrated with fresh cold water, even if they travel many hours. 2

VISION & PRINCIPLES HYDRATING YOUNG STYLISH ATTRACTIVE 3

VISUAL CONTENT LOGO LOGO IN NEGATIVE LOGO PROPORTIONS LOGO VARIATIONS VISUAL LANGUAGE COLORS FONT 4

LOGO ESKIMO 5

LOGO IN NEGATIVE ESKIMO 6

LOGO PROPROTIONS X X1.75 8 ESKIMOX0.80 X1 X7.35 7

VISUAL LANGUAGE ILUSTRATIONS\\PATTERNS\\ICON PAT T E R N IMAGES ICON GRAPHIC ELEMENTS PRODUCT PATTERNS 9 8

LOGO VARIATIONS 50mm ESKIMO 30 mm ESKIMO anything below 30mm will appear as icon 9

HOW NOT TO USE THE LOGO NO using the logo without ESKIMO the triangles. NO changing the logo’s boldness. ESKIMO ESKIMO NO using the logo without NO using the logo without underline. both triangles. ESKIMO ESKIMO NO using the logo with any NO using the logo with any color except black and his fill in triangles. 10 negative.

COLORS R 126 R 216 R 183 R 230 R 85 R 251 R 46 R 64 G 178 G 211 G 209 G 178 G 117 G 233 G 73 G 136 B 224 B 137 B 234 B 121 B 185 B 208 B 61 B 200 C 49 C 21 C 33 C 10 C 73 C 2 C 78 C 75 M 19 M 11 M 11 M 34 M 52 M 10 M 46 M 38 Y 0 Y 56 Y 3 Y 57 Y 0 Y 22 Y 67 Y 0 K 0 K 0 K 0 K 1 K 0 K 0 K 51 K 0 11

UI KIT 12

FONT Mundial Bold Mundial DemiBold Mundial Light Mundial Hair 13

PRINT 14

BUSSINES CARD & PAPERS 15

POSTER 16

FLYER 17

PRODUCTS 18

BASIC METALLIC FLASK WITH CAP 19

BASIC PASTEL FLASK 20

CRYSTAL COLLECTION 21

SPECIAL EDITION JUMBO FLASKS HUNGRY MINDFULL MIND SKELETON BLOWN 22

DOUBLE TROUBLE 23

ALUMINIUM COLLECTION 24

DIGITAL PRODUCTS 25

DESKTOP 26

27

MOBILE 4G 04:28 28

4G 04:28 29

STORIES 30

POSTS 31

ESKIMO KEEP IT COOL graphic designer - Tom Shy Lee Atsmon A studential project done for HackerU