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Published by Design team, 2022-06-07 18:23:11

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Branding

Logo Master logo Colours Below are the brand colour and acceptable accessible colour pairings for use with text. Colours may also be used as a 10% tint in large Single colour black logo areas of white to bring in some hints of colour or to help break up content. Our logo, the locator, represents where Fixy is or will be. Acceptable colour pairings The master version of the logo uses white text on blue (on the right). Pantone: 7685 CP Pantone: 655 CP White text on blue When required, the logo is also available for use in a alternate Hex: #1853a0 Hex: #1d2748 Dark blue text on light blue (reversed) master colourway. A full white out version may be used on top of images and coloured backgrounds where there is R:24 G:83 B:160 R:29 G:39 B:72 acceptable contrast. C:95 M:69 Y:1 K:0 C:100 M:90 Y:42 K:41 There is also a black version which should only be used for black and white or black single colour printing. White text on green The logo should not 25mm Pantone: 306 CP Pantone: 130 CP Dark blue text on yellow be displayed at a Hex: #00b5e6 Hex: #fab60b Light blue text on dark blue size any smaller than 25mm in height. R:0 G:181 B:230 R:250 G:182 B:11 C:72 M:3 Y:4 K:0 C:0 M:32 Y:94 K:0 Fixy May 2022 Pantone: 339 CP 100% White White text on dark blue Hex: #00a585 100% Black Light blue text on blue (sparingly) Brand Guidelines R:0 G:165 B:133 C:72 M:6 Y:58 K:0 Alternate master logo White out logo Typography Design elements Imagery For design These fonts should Heading/Sub-heading/Artworking The dotted line In addition to regular imagery and single colour vector illustrations, fully cut out professional only be used by and isolated photographs of tools, equipment and products related to repair use professional designers Museo Sans Rounded 900 The dotted line is a fluid form that can be used in a number of ways. may be used. as they require access Museo Sans Rounded 700 It can be used to represent the journey of Fixy, or the journey an item to an adobe fonts Museo Sans Rounded 500 takes when it is being repaired (or donated/recycled). A pre-made selection of cutout images is available as part of the brand account to use. resource pack. Body copy The dotted line may interact with photographs and other design elements by weaving above and below, or appearing to hold and carry them. These images should be used alongside and where possible interact the Arial Regular dotted line design element. Arial Bold Unless wrapping around another element, care should be taken to make sure the dotted line has sweeping smooth curves, rather than sharp corners, right The images should primarily be used on white or very light (such as 10% tints) angles or rigid shapes. Rounded caps should be used. coloured backgrounds. A white or lightly tinted oval can be used behind the image to help lift it from the background. The line should not be excessively thin or wide, and the spacing between the dashes should consistent and not too close or far apart (see example). Where it makes sense to, the dotted line can be used to link information together, or to divide sections. The line may flow across pages or between materials to link pieces together. 'PSPťDF These fonts should be Heading/Sub-heading and template used for normal office use use and when filling in Arial Bold provided templates. Body copy Arial Regular / Arial Bold Branded examples \"CJGPMEMFBŤFU Fixy - Van wrap Donate it Fix it Reuse it Repair it TPNFSTFUXBTUFHPWVLţYZ @somersetwaste Pullup banners

Climate Logo and Branding Resilient GUIDELINES SOMERSET Spacing Colour Palette Pantone Pantone 7626CP @ 87% 605CP @ 86% Maintaining a clear space around The Climate The primary palette used C0 M80.9 Y82.6 K1.7 C0 M1.7 Y86 K7.7 Resilient Logo’s, helps isolate it from consists of: R219 G81 B59 R237 G220 B67 competing elements such as logos, text, Red, Yellow, Orange, Violet, Green, Brown, HEX DB513B HEX EDDC43 photographs and printing which will Light blue, Light green and Grey. Each of only divert attention. these colours represent one of our Pantone Pantone workstreams as explained in the 361CP @ 100% 7733CP @ 100% The minimum clear space is defined as the Logo section. C68 M0 Y100 K0 C87 M3 Y84 K39 hight of “C” in the word mark. This space R83 G175 B59 R0 G115 B70 should always be maintained when the logo is x7 Pantone Pantone HEX 53AF3B HEX 007346 enlarged or reduces in size. 715CP @ 100% 2645CP @ 100% Climate x1 C0 M50 Y93 K0 C34 M41 Y0 K0 Pantone Pantone There is a minuminm size the Climate x7 R229 G131 B37 R172 G151 B194 389CP @ 86% Cool Gray 4CP @ 100% Resilinet logo should be repreduced too. Resilient HEX E58325 HEX AC97C2 C15 M0 Y99 K0 C24 M17 Y15 K0 If the logo is smaller it will no longer be R215 G219 B0 R187 G189 B183 legible and its impact reduced. SOMERSET Pantone Pantone HEX D7DB00 HEX BBBDB7 125CP @ 100% 630CP @ 83% The size is detremined by the hight of the C0 M31 Y100 K25 C50 M0 Y8 K0 logo. If the logo needs reducing les than 2cm, R188 G133 B0 R133 G203 B210 the alternative option will be a solid black or HEX BC8500 HEX 85CBD2 white, helping maintein a visutal strength and a legible brand at all times. Minimum Size 1.5cm 2cm Climate Climate Resilient Resilient SOMERSET SOMERSET Marketing materials These are samples of incorrect uses of our logo, using any of these will compromise the integrity and effectiveness of our brand. Lorem ipsum Climate LdanaodvilazoalLiroeicqzsemoqllcruotmruiiruaerllniulmpmmduioidpnmenseseielauhxpeuxrdnmesanmeeonutiearmtldcmdvtocaryioorieouutedlnlrauomgsoiietttbrutlimpuooohiesnarnoifoedttesdv.duuuuaiuoUitiligmolslstpacaimaedudmowmttiotonig,ceasdnlscnototiue,eoitrreslqipcenlnvnsauoesectiiarnemmeflitidsacst.fuctuqaeeDeeinsduuclstuticiugtssimieusbeaiepsttilriiuanatmtlaaeuinanlmtdortodoueilvbairpelmtveelodsiaerepsirtonpvtcrtifeaiieaiidesasnelccromcgsnieoollieio,uinsenssnqmrglslieeitu.teute,liimqtusrlsiiuptaue,atgrdasten,teaudm dolor sit amet, Resilient consectetuer adipiscing elit, sed SOMERSET diam nonummy nibh euis Lorem ipsum, PowerPoint dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet anadLloliioiqasqrumtuerimaupnmdeoipexnesxureeuamarmtcmcvidooytomlanultmoitibporohansdteiu.otulUalciastmommwnecositso,edircqpetouiennnaricstm.sieducaustdnecttimupueiittnrlilaamoodbrivopeerietnsiticsadimnnogil,soqlerulueiittsm, saegdna dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud fbfeeDalsuaucsgniiesladi siiamttiusnpoturlaeealtmlseavtsievfeeeranolccteoielluniursomspise.t aqiertuituuamartec, czvduzeormllioilslrldaueinmnl eehndteioitnul doasrruteeogrueioteudi ndifoeuvuidusgilgipdanuotitlsnaosutrieelml avt eeqlui t Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod i tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis adLlioiaqrmue manmoi pnesuruammt mdyonl oi brhs ei tuai smmeot ,dctoi nncsi ecte tue r adipiscing el it, se d autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore dunt ut laoreet dolo re m ag na eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit Letterhead

&Logo Dimensions Primary Logo isolation area Colour Versions In order to keep the integrity of our logo, its important no other graphical elements, logos or fonts invade this space. The minimim space around is equivalant to the height of the red letter “D” in Dillington. Brand Guidelines 1.7cm There will be a minimium size available when printing, keeping First edition November 2018 it clear and readable at all times. 3cm 5cm Colour Palette Secondary colours Incorrect logo usage Fonts The Colour palette reflect Other colours may be introduced for weddings and other events, For Consistency and brand recognition, it is essential that our The typerface chosen is a clasic Baskerville, which refelcts the the luxuriousness, but at the these will have to complement the main colour palatte. logo follow these guidelines. classic architectural lines of the main building and wonderful same time a homely aura Below are some incorrect variations that can not be used. grounds. to represent the different Pantone 182 U 100% A maximum font size of 13pt to be used in general text and a aspects that Dillington has minimum of 7pt for extra info needed. to offer. C 30 R 149 HEX M 15 G 159 #959FAA Y 10 B 170 K 20 Main colours Pantone 2163 CP 100% Pantone 2707 U 70% C 30 R 149 HEX C 30 R 149 HEX M 15 G 159 #959FAA M 15 G 159 #959FAA Y 10 B 170 Y 10 B 170 K 20 K 20 Pantone 7494 U 65% Baskerville Regular 13pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Metallic Pantone 871 C C 30 R 149 HEX M 15 G 159 #959FAA abcdefghijklmnopqrstuvwxyz Y 10 B 170 1234567890±!@£$%^&*() K 20 Baskerville Regular 7pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890±!@£$%^&*() White Pantone 8321 U 100% Baskerville SemiBold 13pt C0 ABCDEFGHIJKLMNOPQRSTUVWXYZ M0 R 255 HEX C 30 R 149 HEX Y0 G 255 #FFFFFF M 15 G 159 #959FAA abcdefghijklmnopqrstuvwxyz K0 B 255 Y 10 B 170 1234567890±!@£$%^&*() K 20 Baskerville SemiBold 7pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890±!@£$%^&*() Print applications Conference Accessories These are examples of various stationary, signage and social media, that could be set in place, when required. GAednaemraPl oMwaenlal ger dillington.com PAodwaemllGeneral Manager 01460 258609 @DillingtonHouse dillington.com Dillington Notepad @DillingtonHouse ID Dillington Dillington House Ilminster Somerset TA19 9DT www.dillington.com Pencil or pens SDoilmlinegrtsoent HTouAse1 9Ilm9inDstTer DL Envelope 22cm x 11cm USB dillington.com @DillingtonHouse Dillington Dillington House Ilminster Somerset TA19 9DT www.dillington.com Dillington House Ilminster Somerset TA19 9DT www.dillington.com

Somerset County Council Events

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Adults Social Care Social Care Children’s

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