Sedgmoor

Marketing Material



Exhibition stand

Exhibition stand

SCC ICT trifold.pdf 2 02/05/2019 16:17 C M Y CM MY CY CMY K SCC ICT trifold.pdf 1 02/05/2019 16:17 C M Y CM MY CY CMY K Tri fold leaflet Presentation folder

Nearside elevation Rear end elevation Mobile Library Improving Lives Change a child’s story “A library card is the and foster start of a lifelong 0800 587 9900 adventure”. www.fosteringinsomerset.org.uk Lilian Jackson Braun Mobile Library www.somerset.gov.uk/libraries Mobile Library Low Emission Vehicle View on cab L IMBOR BAIRLYE 5648 “Something 2260very magical can happen275 when you read a good book” JK Rowling www.somerset.gov.uk/libraries Improving Lives Offside elevation

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Fonts The typerface chosen is a clasic Baskerville, which refelcts the classic architectural lines of the main building and wonderful grounds. A maximum font size of 13pt to be used in general text and a minimum of 7pt for extra info needed. Brand Guidelines First edition November 2018 Baskerville Regular 13pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890±!@£$%^&*() Baskerville Regular 7pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890±!@£$%^&*() Baskerville SemiBold 13pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890±!@£$%^&*() Baskerville SemiBold 7pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890±!@£$%^&*() Colour Palette Secondary colours &Logo Dimensions isolation area The Colour palette reflect Other colours may be introduced for weddings and other events, the luxuriousness, but at the these will have to complement the main colour palatte. In order to keep the integrity of same time a homely aura our logo, its important no other to represent the different Pantone 182 U 100% graphical elements, logos or aspects that Dillington has fonts invade this space. to offer. C 30 R 149 HEX The minimim space around is M 15 G 159 #959FAA equivalant to the height of the Y 10 B 170 red letter “D” in Dillington. K 20 Main colours Pantone DS 202-8 U 100% Pantone 2707 U 70% There will be a minimium size available when printing, keeping C 30 R 149 HEX C 30 R 149 HEX it clear and readable at all times. M 15 G 159 #959FAA M 15 G 159 #959FAA Y 10 B 170 Y 10 B 170 3cm K 20 K 20 1.7cm Pantone 7494 U 65% Metallic Pantone 871 C C 30 R 149 HEX M 15 G 159 #959FAA Y 10 B 170 K 20 5cm White Pantone 8321 U 100% C0 R 255 HEX C 30 R 149 HEX M0 G 255 #FFFFFF M 15 G 159 #959FAA Y0 B 255 Y 10 B 170 K0 K 20

Door Hangers Room Number Conference Accessories Bedding Complimentary Toiletries Grey pantone at 55% with Gold Embroidering SReorovimce Room Service or Please and gold numbers Restaurant Shh! PAodwaemllGeneral Manager Condition Moisturize Shower gel Shampoo 3424414 IlmIwwlmiwnwisntweswrt.ed.rSdoiSmliolelmirlnsieertgnsetTgtoAt1nTo9A.n9c1D9.ocT9moDmT Notepad ID Key card Pencil or pens USB Print applications These are examples of various stationary, signage and social media, that could be set in place, when required. dillington.com @DillingtonHouse Dillington Dillington House Ilminster Somerset TA19 9DT www.dillington.com DL Envelope 22cm x 11cm dillington.com GAednaemraPl oMwaenlal ger @DillingtonHouse 01460 258609 Dillington dillington.com @DillingtonHouse Dillington Dillington House Ilminster Somerset TA19 9DT www.dillington.com Dillington House 9Ilm9inDstTer Somerset TA 1 Dillington House Ilminster Somerset TA19 9DT www.dillington.com



x4 This is our standard logo and Working with others B x1 should be used in most cases. x12 If you are working in partnership 90o with another organisation or are commissioning a service from an external contractor, please always contact the Communications team to discuss appropriate branding. x4 x4 Minimum print size x2 2.5cm x1 x4 x1 x3 x4 x1 Occasionally it may be more x12 x4 A x4 suitable for a publication to A x1 use this version of the logo. Brand Primary Colours x4 x4 x1 Please use these exact codes for producing documents in the x3 following formats: x4 Online and digital: Hex x4 x4 Printed materials: CMYK B Microsoft documents LOGO Sub title x1 x1 (including Word, PowerPoint PANTONE x4 x4 and Publisher): RGB 2452 CP 100% In some circumstances the communications team may x4 C4 R 199 agree that a service needs its M 86 G 54 own sub logo. Usually this is Volunteers x1 x3 Y 15 B 114 where a service has a business K7 need to have their own sub x4 Hex logo on social media sites. x4 C73672 If you feel that your service needs a sub logo, please speak PANTONE to the Communications Cool Gray 10 C 90% Team for guidance. C 50 R 115 M 40 G 115 Y 35 B 119 K 14 Improving Lives Hex 737377 The phrase ‘Improving Lives’ should be included in all of our publications. PANTONE PANTONE Improving is always shown in Roboto 320 C 100% WHITE 100% bold and Lives is always shown in Roboto light. C 96 R0 C0 R 255 M0 G 156 M0 G 255 Y 31 B 166 Y0 B 255 K2 K0 Hex Hex 009CA6 FFFFFF

LOGO Colour Combinations Fonts and web logo Regular Microsoft NEW TAI LUE Bold Microsoft NEW TAI LUE The logo should always be Microsoft New Tai Lue is our reproduced from high corporate font and should be 18pt Improving Lives resolution digital artwork, set as your default. in the correct corporate Roboto can be used for websites 14pt Improving Lives colour or white and should and digital projects. 12pt Improving Lives not be scanned. The logo is available for download at: Web Logo Regular Roboto www.somerset.gov.uk/branding Black Roboto Digital projects, for example This logo is available in set new websites, must conform 18pt Improving Lives templates only. If you wish to digital brand guidelines. to use it in other ways, For details, please go to Improving Lives please contact the www.somerset.gov.uk/branding Improving Lives Communications team. SCC Compliment Slip SCC Trifold leaflet Somerset County Council County Hall, Taunton Somerset, TA1 4DY with compliments www.somerset.gov.uk Vehicle livery The branding used will vary depending on the type of vehicle, but all vehicles should be white. New vehicle liveries offer campaigning opportunities as well. Please discuss vehicle livery designs, with a Comms Team representative before ordering.

ID badges Temporary Signage examples Pat Flaherty ? Please queue here Chief Executive Reception Our online services Visitor Contractor This is a temporary reception during building works at County Hall 24hrs Visitor www.somerset.gov.uk waiting area Poster A4 size SCC A4 Letterhead All posters must comply with our Publication Protocols, which can be viewed at Somerset County Council http://intranet.somerset.gov.uk/communications/useful-information-and-tools/ County Hall, Taunton If you are printing 50 posters or more, you must contact the Publication Panel to discuss your Somerset, TA1 4DY project. We strongly recommend that you use a professional designer for your poster. A set of templates which designers can adapt is available from the Publications Panel. Head Line Head Line Head Line Head Line Sub header Sub header Sub header Sub header Lorem ipsum dolor sit amet Lorem ipsum consectetuer adipiscing elit. dolor sit amet Iaculis tempor at ve augue orci consectetuer adipiscing elit. Iaculis tempor at ve augue orci aptent penatibus sociosqu Lorem ipsum dolor sit amet consectetuer adipiscing elit. Iaculis tempor at ve augue orci aptent penatibus sociosqu consectetuer. Ligula ipsum est risus risus platea aptent porta For more information For more information, visit www.somerset.gov.uk or contact [email protected] visit www.somerset.gov.uk or contact [email protected] You do not need to contact the www.somerset.gov.uk Publication Panel if you are printing fewer than 50 copies. An MS Word template is available for you to adapt at http://intranet.somerset.gov.uk /communications/ useful-information-and-tools/







We have prepared some options taking into account your brief. Considering the large Service areas you have, we could group these into colours maybe 4/5, helping identify each group with ease. Main logo consists of a big S to be used as an imagotype, the words Sedgemoor and below either District Council or In Somerset. I wasn’t sure what your preference would be. But believe District council identifies the brand faster than In Somerset. The Imagotype was created in an S shape; Same font as your current logo, helping people identify the logo; It has been tweaked very slightly On one of the options and my preferred choice, is option 1; The S has geometric shapes that will communicate to a much younger audience. These shapes can help create the rest of the new brand. Working with straight angles and lines imply that Sedgemoor is growing and moving forward. There are two letter head samples giving you an idea of what I’ve envisioned. The chosen font is similar to your current logo, but keeping with the new fresh look. Options 2 and 3 are similar but with a different use of colours and words. These have smoother lines resembling, hills, levels/sea/water, sun and land.



Option 1

Option 2

Option 3

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