The Management Review_April 2021

Editorial Committee Mr. Suresh Kochattil, Co-opted Member Mr. Sankara Venkata Krishna Prasad, Life Member, Joint Secretary & Editor Mr. Narayan Rao, Life Member Mr. V Ramchander, Life Member, Secretary Mr. P. Rajendra Krishna Prasad, Life Member Mr. K. Chandrasekhar, Member & Treasurer Mrs. Geeta Mallikarjunan, COO Prof. A. R. Aryasri, Life Member

PRESIDENT'S MESSAGE CONTENTS President’s Message Cyber Crimes And Women  12 Sanjay Kapoor 2 Needs to Drive Life The Editor’s Desk Successfully  10 Sankara Venkata Krishna Prasad3 Business Quiz – The Thickshake Factory Story 18th Edition, April, 2021 11 Sanjay Kapoor Mulugu Somasekhar 4 Team HMA 2020-21 12 President, Hyderabad Management Association A Visionary Industrialist Setting This financial year started and Up a Consumer Durables ended with the pandemic, slowing or closing many activities Company Foraying into Precision Feedback: There is nothing like but Hyderabad Management honest feedback. We request association started new verticals, Engineering Products, the you to go through this issue of strengthened ongoing programs, The Management Review and cleaned lot of clutter, streamlined Household Name USHA 6 give us your suggestions on operations and concluded many how to improve the design and a long pending work of the past Indian Air Force – Some content of the same. You can many years. Management Areas Explained 8 email us on : [email protected] We are very close to fulfilling of Hyderabad Would Sustain AIMA annual awards requirements in its Uniqueness after many years and hope Kingshuk Nag9 to win it this year. It could be accomplished by meticulously Guest of Honour, the Governor to be in the Management listing the requirements and of Telangana and the Chairman- Committee, conduct elections creating a road map to achieve cum-Managing Director of with transparency and it. Thanks to various Committee NMDC, ensured that it was a professionalism. There will be convenors & Co-Convenors who grand success. I thank all who the personnel/online debate contributed to it. The amendments were part of this success story. among the aspirants fighting the to the constitution which has been elections. Hope to see a gender passed in the AGM, the e-version The secretariat is revamped and balanced MC next year. is now available online on our strengthened and what more, it website. The Ethics committee, is now an all-woman managed Success can be achieved if all their member profiles as well as secretariat. It will be a remarkable of us are alike in both the word their coordinates are available on achievement with a woman and the deed. When we all, as the website. President at the helm of affairs an association, work towards next year. I wish and urge women the same goal in sync with one The 48th Annual Awards to come in as management another, we create a brand image presentation was done in time committee members and of ourselves and what we are after many years and more contribute towards its cause. working for, which makes the heartening is to complete two road to the pinnacle of success a award functions in a year that In a true management way, to smooth ride. too both in physical form under provide continuity and prepare for pandemic challenges with grace the next year operations, I have \"Your work is going to fill a large and compliance to the norms and requested the incoming president part of your life, and the only way bringing back glory of HMA which to start planning for activities to be truly satisfied is to do what existed decades ago. The jury, for her next year tenure from 1st you believe is great work. And the the awardees and last but not April 2021 itself. only way to do great work is to the least the Chief Guest and the love what you do. If you haven't There is one thing which still found it yet, keep looking. Don't needs to be initiated and that is settle. As with all matters of the to motivate accomplished and heart, you'll know when you find elite Management personnel it.\" --Steve Jobs 2 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 09  |  April 2021 THE EDITOR’S DESK 48th HMA Annual Awards were and flourish has been shown in the Sankara Venkata Krishna Prasad presented in the month of monthy regular column start up Editor March 2021. This issue carries a stories, by the veteran and expert The Management Review supplement to depict this. One journo who analysed the iniation, of the reputed firms of a famous progress and peaking to an extent. It is the poets, artists, and national brand of a consumer musicians that will carry us through durable based for decades and Cohort 2 of the Industry Readiness the pandemic attacks into a new progressing at Hyderabad has been Program has been initiated with reality. They are the ones who tell covered. back to back sessions. us how to navigate, breathe, feel, think, enjoy, and fully live our lives. As part of interviews with the This edition has two supplementary (“Because the world had corona”)”. people that matter in the field of editions management, an Air Vice Marshal ― Erik Pevernagie of IAF is interviewed by your editor • The 48th HMA Annual Awards in the new normal mode, virtual. function with Hon’ble Governor Please look for the links posted in of Telangana and Lieutenant the issue to have a first hand info Governor, Puduchetty as Chief on how personnel recruitment, Guest resolution of issues, supply chain, with national spirit above all. • The Industry Readiness Programme, Cohort 2 further A couple of Student Development cruising with multiple sessions Programs coordinated in academic taken up, bringing the students institutions have been initiated to the industry readiness they inspite of the difficult times deserve. Shaking the myths that a milk shake For more on things HMA, please business too could get kicked off refer to these columns …. S. No. Date Venue Topic Speaker/ Faculty 1 03.04.2021 Virtual Meeting Ms G. Srilaxmi 2 04.04.2021 Virtual Meeting C V Building Ms G. Srilaxmi 3 10.04.2021 Virtual Meeting Personal Mr MA Rasheed, Interview Skills Group Head-HR, My Home Group Editorial Committee Coaching, 4 24.04.2021 Virtual Meeting Mentoring and Mr. Sankara Venkata Krishna Prasad, Life Member, Joint Secretary & Editor Counselling Mr. V Ramchander, Impact of Covid Life Member, Secretary 19 on the Indian Economy and the Mr. K. Chandrasekhar, Member & Treasurer way forward Prof. A. R. Aryasri,  Life Member https://twitter.com/hydhma Mr. Suresh Kochattil,   Co-opted Member https://www.facebook.com/HyderabadManagement/ Mr. Narayan Rao,   Life Member https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured Mr. P. Rajendra Krishna Prasad,  Life Member https://www.linkedin.com/company/hyderabad-management-association---india/ Mrs. Geeta Mallikarjunan,  COO www.hmaindia.net for HMA Membership: http://hmaindia.net/membership THE MANAGEMENT REVIEW 3  for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html  for AIMA MSME Awards: http://resources.aima.in/presentations/JS-Juneja-brochure-2021.pdf Dr. J. S. Juneja Award for Creativity and Innovation in Micro, Small & Medium Enterprises

Featured Article - Start up Stories THE THICKSHAKE FACTORY STORY Come summer and the sizzling heat But then, will the recent surge again in M. Somasekhar the urge to reach for the chilled ice COVID 19 cases impact your business Former Associate Editor, creams and mouth watering shakes and as it did in 2020? The Hindu Business Line Hyderabad, beverages is the lure for most of us. Advisor-HMA The lockdown and the following couple And there is no dearth for them in both of months in the summer of 2020 as Coincidentally, I too had a chance to range, taste and size of the potion with the Pandemic evolved hit our venture visit Belgium in 2013 and observed the market heaped up with brands. In in operations, sales and delivery. The this phenomenon. I did my MBA from the recall for the ‘melting moments’, I maximum impact was on the physical the Goa Institute of Management in remembered ThickShake Factory, our stores. Staff issues were high and those 2012-14. I also interned with AMUL own brand from Hyderabad. related to the franchisees were more. and explored the market in Hyderabad and the few makers of ice creams and How is the going this Summer and also However, our early entry into the shakes then. how did the Pandemic impact you was online delivery space by end of 2016 my call to the young Ashwin Mocherla, with the first to tie up with Swiggy Yeshwanth quit his job at the TCS who with his older brother, Yashwanth came in handy. Similarly, by the end of in 2013. I always wanted to do Nag Mocherla set up the first outlet 2018, we had moved into the emerging something on my own. We were clear of Thickshake in Manjeera Mall in concept of ‘Cloud Kitchens’. With on beverages as the line of business. December 2013, with an investment of a focussed kitchen to roll out many So we decided to take the plunge and Rs 18 lakhs. products and saving hugely on rentals opened a Shake Store in December in posh locations and building a strong in the Manjeera Mall and called it the The month on month sales from supply chain, the model worked in our Thick Shake Factory. We put in Rs February are growing at a healthy rate. favour, explains Ashwin. 18 lakhs from our savings and some Our move into online sales in 2018 borrowings. and more focus now is yielding good So, as we move onto the next growth results. Also nearly 70 percent of our phase in front of us, Thickshake Initially, they used a leased facility to physical stores are back into business, Factory is ready with three channels— make their products. The operations says Ashwin. the traditional physical store, the online were through two formats—Quick delivery to the growing convenience Service Restaurants and Casual Dining. At the moment 85 of our total 120 seeking customers and the Cloud With preference for malls and noted outlets in Telangana, Andhra Pradesh, Kitchen, he adds. streets and food courts to start the Tamil Nadu, Karnataka, Kerala, formats, the company whipped up a Maharastra, Delhi and Uttar a Pradesh To give a push to the company, we range of 3-4 dozen types of shakes to in both franchisee and own outlets are have recently joined hands with Tiger offer the customers. up and running. Shroff to diversify into the health food segments. The popular Bollywood actor The Growth Phase and support and fitness expert has created a brand from Dad: called ‘Prowl’ similar to HRX of another popular star, Hrithik Roshan. The first two years went into experimentation, standardisation Another expansion is into the popular of recipes and products. The first Waffles, Cakes etc., where we have got franchisee was started at the end a boost with private equity investment in the venture. Overall Thickshake Ashwin M Yeshwanth Nag Factory has a bouquet of six solid brands all centred around Cloud Kitchens to grow big and quickly. “Our dreams began with Starbucks in sight and we want to translate it into a reality” says Ashwin. The Beginnings: How did you get into the idea of starting a business in ice creams, shakes and confectionery? My brother Yashwanth did his MBA from Xavier Institute of Management, Bhubaneshwar in 2012. During an exchange programme he visited Belgium and was impressed by the way people carried around shakes, ice creams and other beverages on streets and other places and consumed them at convenience. 4 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 09  |  April 2021 Featured Article - Start up Stories (Cont...) of 2015. The first venture beyond Expansion and Looking Ahead: needs to pizzas and burgers will be on Hyderabad was the entry into the offer, he says. Bengaluru in 2016. It was not a good Having struggled through the tough start. But, the move into Chennai was a phase of the pandemic by juggling The high & low phases: huge success, says Ashwin. business operations and without retrenching staff, the company is What was the best phase in the In 2017 ThickShake Factory was optimistic of getting onto the fast tack business? It was during mid 2018, when turned into a private limited firm. The of growth with the expanded bouquet the cash counters were ringing loud franchisee model was preferred for of formats, tie ups and products. and products were moving fast with expansion. Tie ups with Swiggy and the exclusive delivery arrangement the. Uber Eats and Zomato boosted our ThickShake employs close to 200 at with Swiggy.The commissions too were online growth steadily in the next few the factory and its fully owned outlets. high, Ashwin recalls. years. Indirectly, it provides livelihood for nearly 500. The more important The low phase was when the company As business and operations grew, contribution is in creating over 100 had to deal with the issues posed by we moved into a bigger factory in small time entrepreneurs in the franchisees post lockdown. These Balanagar. Our dad, Mr M Ravi Kumar, franchisees, feels Ashwin. included avoiding payments, dip in sales, who was into Pharma too joined us and staff problems and growing liabilities. helped us in running the manufacturing In the coming years ThickShake Factory Both could not help each other for unit with his experience. The entire raw will emerge as a beverages to food sometime. We had to restructure, material is mostly sourced from this self brand under one umbrella. The target is recoup and rebuild. Luckily, the worst owned unit. to set up 250 cloud kitchens in the next was over in a couple of months. couple of years to drive this growth. He now has emerged as the backbone We have to raise funds too, he says. ThickShake Factory remains a of the entire business says Ashwin bootstrapped company with aims and proudly. In addition to its own delivery dreams of growing big. It has laid the platform, ThickShake will strengthen foundation, the business model, gained By mid 2019, the company crossed partnerships with Swiggy and Zomato experience and is trying to tie up with 100 stores across states. Then the platforms too. More products fro strong partners and funding to break strengthening of online operations was Waffles to popular Hyderabadi biryani into the big league. taken up. Then COVID 19 happened and health diet curated to customer and the unexpected challenges. CLOUD KITCHEN THE MANAGEMENT REVIEW 5

Featured Article A VISIONARY INDUSTRIALIST SETTING UP A CONSUMER DURABLES COMPANY FORAYING INTO PRECISION ENGINEERING PRODUCTS, THE HOUSEHOLD NAME V Ravi Raju, Executive Director receiving flagship unit of The Jay Engineering Sir Lala Shriram Lala Charatram the award with Vishal Karan, Asst. Vice Works Ltd. brand name USHA. The Group is President - Quality Assurance and Santanu among India’s dynamic and reputed Basu, Asst Vice President - Operations Usha International Ltd (UIL) now business houses with interests at the helm with fourth generation as diverse as sugar, edible oils, Shrirams in Hyderabad of founders chemicals, automobiles and a leading consumer durable company Jay Engineering Works Ltd (JEW) In 2008 all the units of The Jay in India, to name a few, with an Engineering Works Ltd., were equally wide-ranging association Sir Lala Shriram, Founder Chairman amalgamated and came under one with global business entities. of the DCM Shriram Group umbrella called Usha International The group has a turnover of established The Jay Engineering Limited , an enterprise of the ` 30 billion. With 4 factories, Works Ltd., in 1935 at Calcutta, Shriram Group, Chaired by 16 location offices, 34 warehouses, expanding its product range from Siddharth Shriram, the 3rd 60 Company showrooms and over Textiles to Engineering, primarily generation of Shriram clan. 60,000 selling points across India, into manufacturing Sewing USHA has a team of over 4,760 Machines and Electric Fans. Now, the Group is headed by employees. Mr.Krishna Shriram, Executive Upon passing away of Sir Shriram Chairman, and the fourth The Fuel Injection Division in 1963, his younger son Lala generation of Shriram fraternity Hyderabad Engineering Industries Charat Ram, popularly known as and is expanding its businesses in (Fuel Injection Division), is a unit Lalaji, took control of the Unit and home appliances, Lighting with its of Usha International Limited and widely expanded its wings. spread all across the globe. specializes in the manufacture of precision fuel injection equipment In 1974 Lalaji started a highly Beyond Manufacturing, such as Nozzles, Elements, Delivery precision Unit, namely Shriram supporting multiple sports Valves, Pumps and Injectors for Diesel Injection Industries (SDI) in stationary diesel engines, diesel- collaboration with Union Resurgo, Apart from manufacturing and Italy, for manufacture of diesel fuel marketing activity, Usha supports Injection parts - Nozzles, Elements, and promotes a wide array of Delivery Valves, Single Cylinder Sports initiatives across the country Pumps and Injectors. The pilot batch which includes the Mumbai Indian of the product was released in 1979 Team of IPL, Road safety World and the commercial production Series with the cricketing legends, commenced since 1981. In 1988 Ultimate flying disc, Ladies and SDI was renamed as Shriram Fuel amateur golf, Cricket for differently Injection Industries (SFII). abled, junior golf training program, visually challenged sports – Under the dynamic leadership and Athletics, Kabbaddi, Judo and guidance of Lalaji, during late 1980s Powerlifting. and early 1990’s , SFII was the The famous Brand and its expanse Usha International Limited is one of the largest manufacturers of electric fans, sewing machines and home appliances under the 6 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 09  |  April 2021 powered generating sets, trucks, Usha is capable of producing parts conferred with such coveted award buses, tractors and for defence with sub-micron dimensional & in 2012. applications. Over 40% of USHA’s geometric tolerances. Usha makes production is exported to various parts that are tolerated within 0.001 USHA is also certified for ISO countries like USA, South America, mm or 1 millionth of a meter with 14001 and ISO 45001. Germany, Italy, middle-east Asia, measuring capabilities within 100 south-east Asia and Africa. USHA nanometers. Parts manufactured to The Water Solution Division is the was the first company in Andhra such close tolerance are super finish latest in the Hyderabad campus Pradesh to be certified for ISO to extremely fine surface finishes. 9001 in 1993 and has now moved Usha is capable of generating State of the art Water Solution on to become an IATF 16949:2016 turned surfaces with a finish of Ra division is also started along company. 0.50 microns and Ground/ honed / with the Fan & Fuel injection lapped super finished surface with a manufacturing in 2020 and caters to With a wide array of manufacturing finish of less than Ra 0.05 microns. the requirement of Water coolers all and inspection facilities and with It manufactures parts in the across the nation from Hyderabad. over 40 years of experience in the various heat-treatable alloy steels manufacture of precision diesel fuel including through hardening ball USHA’s core strengths are: injection equipment, USHA has now bearing steels, High Speed Steels, embarked upon the manufacture Stainless Steels, Case Hardening • Cost-effective manufacturing of precision automotive steels, Nitriding Steels and many facility with excellent quality components for some of the leading more. The company obtains its standards manufacturers in Japan, Europe, steel requirements from reputed USA and India. USHA has dedicated domestic & international steel mills • Highly skilled workforce manufacturing and testing lines working in peace, harmony and for specific customers called CEL – The Quality Concept in the dedication Customer Exclusive Location. organisation • Precision manufacturing and USHA has an excellent As part of its commitment to testing equipment manufacturing facility with manufacturing quality products and the latest state-of-the-art continuously striving to achieve • Heat-treatment facility and CNC controlled turning center, customer satisfaction, Japanese metallurgical laboratory machining centers, very high Quality Management systems are precision internal and external scrupulously followed. • Tool division and standards room grinders and super-finishing machines. USHA also has a Every year, Usha organizes Founders • Structured and streamlined best full-fledged heat-treatment day, Safety week celebrations and manufacturing systems based on facility including sealed quench Quality month celebrations with Japanese manufacturing tools furnace, vacuum hardening good work done by the employees is like 5S, Quality Circles, kaizen, furnace and sub-zero treatment. presented within the company and poka-yoke, kanban, jidoka, etc. This is supported by extensive to special invitees. inspection and testing facilities USHA with its extensive including standards room and Usha has been recognized with Best manufacturing, heat-treatment, metallurgical laboratory. USHA has organization supporting Quality inspection, testing and assembly a commercial Tool Division for the Circle movement consistently since facilities is the most appropriate manufacture of precision fixtures, 2004 by Quality Circle forum of destination for fuel injection toolings and gauges for internal as India, Hyderabad Chapter. systems and high precision well as external customers. automotive components. Usha also received the Best Quality Circle case study presentation This being part of the Telangana is by CII in 2008 and Quality Circle a matter of pride for this part of the forum of India in 2012. country. Usha has received regional (With the Editorial Support by cooperation award from its premier the member, Editorial Committee customer in Japan and the first P.Rajendra Krishna Prasad.) company outside Japan to be THE MANAGEMENT REVIEW 7

HMA Interview Series With IAF's Air Vice Marshal INDIAN AIR FORCE – SOME MANAGEMENT AREAS EXPLAINED Interviewee: Air Vice Marshal Jonnalagadda Rajendra, AVSM, VSM Interviewer: Sankara Venkata Krishna Prasad, Jt. Secretary, Hyderabad Management Association and Editor, The Management Review Air Vice Marshal Jonnalagadda helped you in discharging various in terms of pilots, grounds staff, Rajendra was congratulated administrative and command technical and non-technical? on behalf of Team Hyderabad roles effectively and efficiently? Management Association upon • How do you assess Indian Air • As regards IAF employment in being conferred with the coveted Force in terms of Supply Chain populated areas, in the conduct Ati Visishta Seva Medal (AVSM) Management interms aircrafts of its tasks as a part of its award by the Honorable President building or spare parts material mandate, how are the possible of India as part of 2021 Republic procurement, warehousing collateral damages and perhaps Day celebrations!! per the norms and such EXIM the resultant legal and Human (export and import related) ? rights issues managed ? At HMA, we all are proud that an eminent son from this part • Considering its vast human • What are your management of the country, especially the resources amounting to about mantras for those young Telugu states of Andhra Pradesh one and half lakhs employees, managers who are keen to and Telangana has obtained this What is the policy and practice become effective leaders? coveted title and honors. of IAF in handling grievances of personnel. How is the human • Some of the generic questions • Below are the certain queries resource management being that have arisen since the posed for which he answered. dealt with during these times pandemic arrived in the world (The complete interview is in requiring scientific, operational this link given at the end of this and logistics manpower. Do you • What are the risks the air force article. find any constraints and how needs to prepare for? do you plan to overcome them, • From your experience, what are especially in the fighter aircrafts • Above all, the implications of it the management tools that have all for India’s defense system Answers for these and more are in the zoom recorded link virtually, please refer to the link here:   https://www.youtube.com/watch?v=tthOp_uTk_Q 8 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 09  |  April 2021 Featured Article HYDERABAD WOULD SUSTAIN IN ITS UNIQUENESS This morning I came across a jaw dropping ago when the conquest of the Deccan Kingshuk Nag article on the internet: it said that the world was in full progress; over a period of time Former Resident Editor, Times of as it exists will cease to be so in another Hyderabad acquired not only its name but India Hyderabad, Advisor-HMA 30 years! With heat across the globe going also developed a character. Hyderabad up, the shape of the world as we are used was a Nizami city: ruled by the Nizams looking at brand names one knew which to, will totally change. As an example the who began as the viceroys of the Mughals city we were talking off. But no longer continual Artic snow melting- due to the who ruled from Delhi. Needless to add, so: brand names are national, they could heat – will make life unlivable in other the Nizams were feudal rulers – there was be found in any city. These brand names parts of the world where water bodies no democracy in Hyderabad state. The could be the name of restaurants, food and greens will disappear. This means that rulers were most interested in ‘extracting items, and names of dry cleaners and shops. life as has developed in our world and the surpluses’ from their peasants. Development Today if you are buying a flat, the name of places where people live will totally change. was not the fundamental priority of the the builder could also be the same across The article reflected on changes that were rulers. Little wonder that agriculture was cities! So you could be in Hyderabad or for difficult to imagine. So why reflect on them, backward, although the landholders were that matter in any other city. Hyderabad 30 years are some years off and many in this enormously rich. In fact the difference earlier had a unique lingo – this was a world may not live long enough to see this between the rich and the commoners were mix of Hindi, Urdu, Telugu and possibly coming true! stark. The rich were very rich and in fact the Marathi. Not only was this lingo spoken Nizam of Hyderabad was the richest man in in Hyderabad but was also represented in But such escapism will not allow you to the world according to the Time magazine popular culture through Bollywood. This avoid the changes that are happening in in 1939. He also owned huge diamonds. So colorful Hyderabadi language however has your city right now and many of which there were opulent palaces in Hyderabad: been slowly disappearing giving way to are fundamentally altering their structure. Chowmohalla and Falaknuma. But the poor homogeneity in the way that the language Changes are however fundamental to life were really very poor. For education, the is spoken and doing away with the various but the way cities have changed in the Nizam set up the Osmania University. But intonations used. At one level homogeneity last three decades has made it difficult the university was Urdu medium although is desirable- for doing away with differences to recognize them. Moreover, cities have English was adopted at more universities. but at another level we should remember lost their unique character and begun that variety is the spice of life. To make resembling each other. Earlier each city Secunderabad came up as a twin city for Hyderabad different and make it popular, it was fundamentally different, every city had Hyderabad – to accommodate the British should have its unique features and cannot their unique character which gave them who stayed in the area to fulfill their ‘duty’ be a copy of other cities. their strength. But now we are in the era of providing protection to the Nizam (you of homogeneity: one city looks exactly as may ask how the Nizam was an independent Thus it is desirable to have big cities with the other. In the process, the uniqueness ruler, if he could not protect himself). There good infrastructure and facilities: yet at of cities has been lost. Take Hyderabad were residential quarters for British soldiers the same time they should have their as an example. Established over 400 years in Secunderabad and there were parade uniqueness. This is true for Hyderabad as grounds where soldiers would perform well. exercises and take place in march pasts. There were colonies of merchants and other non –locals who had come from outside to provide services to the soldiers. All these colonies were in Secunderabad. The two cities gave Hyderabad its unique identity. In some ways this was totally different from other Indian cities. When Hyderabad was annexed by the Indian Republic in September 1948 and incorporated into the country, the fundamental nature of the city was not changed. It continued as before. But the real change came after 1991 when the process of liberalization swept across the country. Businesses became big and brand names spread across the nation. Earlier most brand names were localized: thus by THE MANAGEMENT REVIEW 9

Student Development Program (SDP) CYBER CRIMES AND WOMEN The Student Development program The session was taken by information like Date of Birth, (SDP) on the topic ‘Cyber Crimes Mr. S. Harinath, ACP-Cyber Crimes, Email ID, Phone no’s, Aadhar Card and Women’ was conducted on Rachakonda Commisionerate. no. and address at various social 2nd March 2021 for students Mr.Harinath spoke about the media sites, hotels, lucky draws of St Joseph’s Degree and PG different Cyber crimes that were and unknown spaces. Prof.Vandana College, Hyderabad. The message commonly prevalent in this fast Samba and Prof.Vani coordinated of President of Hyderabad paced internet and social media the program on behalf of St Management Association world. According to him there Joseph’s Degree and PG College, Mr. Sanjay Kapoor was read out by were many areas of cyber crimes Hyderabad. the Convenor of SDP Mr.Jaywant like financial frauds, cyber bullying, Naidu wherein it was mentioned fake marriage proposals and other as to how various activities ingenious ways to fleece student of Hyderabad Management communities online.Mr.Harinath Association were building a gave examples of many practical foundation for the management cases which came up before the fraternity of students,academicians Cyber crimes department and and practioners. cautioned that the perpetrators included boys and girls. He cautioned all students not to leave a trail of important profile Student Development Program (SDP) NEEDS TO DRIVE LIFE SUCCESSFULLY An online Student Development different areas of developing skills of program (SDP) was organized for Effective communication, Effective MBA students of CMR College meetings, Effective leadership, Conflict of Engineering and Technology, resolution, Problem solving strategies, Medchal on 27th March 2021, Stress management, Time management, for the topic ‘Needs to Drive Life Presentation skills, and Transition Successfully’ by Mr. Ashish Mittal, management. Prof.Kotishwar and Prof. Group CHRO, Sreenidhi Educational Alekhya coordinated the program on Group, Hyderabad. This session behalf of CMR College of Engineering gave an insight to students on the and Technology. 10 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 09  |  April 2021 Business Quiz BUSINESS QUIZ – 18TH EDITION, APRIL, 2021 1. Unilever has recently decided to remove the word ________________ from all Dr. Chetan Srivastava beauty products in a bid to be inclusive globally. School of Management Studies, 2. The official name of the US stimulus package of 1.9 T $ signed by President University of Hyderabad, Life Member HMA Biden on March 11th is __________________. 1. Normal [removing the word \"Normal\" is 3. European Union is introducing ________________ as document proof to boost part of its Positive Beauty strategy] tourism in the midst of the pandemic. 2. American Rescue Plan Act of 2021 4. In India, Mumbai Airport has suffered a lot due to the drop in traffic because of 3. Vaccine Passport COVID19 more than other airports. ____________ Airport will become second 4. Bengaluru (number 2) in terms of traffic during the year 2020-21 as per AAI data. 5. Hillhouse Capital 6. Visakhapatnam 5. Philips has sold its Domestic Appliances business to ______________ company, 7. Bangladesh so that it can concentrate on its healthcare business. This new company will 8. Kerala (Four International Airports) continue to use the Philips brand. 9. State Bank of India 10 Biological E Ltd. 6. “MEGHDOOT solution”, the World’s 1st Mobile Water from Air Generator and water knowledge centre is launched by Indian start-up “Maitri Aquatech” in _______________________city. 7. “Swarna Jayanti Scholarship” is announced by the Prime Minister of India, Shri. Narendra Modi, for the youth of _____________ country. 8. ______________ State is going to be the state with maximum international airports in India. 9. Tata Motors has signed a Three Year Memorandum of Understanding ( MoU ) with ___________________ bank to provide affordable finance schemes (EMIs) for its prospective customers for small and light BS-6 commercial vehicles . 10. Johnson & Johnson is partnering with _________________ Indian pharmaceutical company for the manufacture for the single dose “J & J COVID19” vaccine. ALL THE BEST THE MANAGEMENT REVIEW 11

TEAM HMA 2020-21 HMA welcomes New Members, for details of membership and online application, visit http://www.hmaindia.net/membership Sponsorship Opportunities are available for details, contact [email protected]. [email protected] Publisher / Editor: Sankara Venkata Krishna Prasad, Editor, Joint Secretary, HMA Publisher: Hyderabad Management Association Design & Technical Support: HYBIZ TV Find us in Advisors HMA welcomes New Members, for details of membership and online application, visit Mr. B P Acharya, IAS, Mr. VenkatramVasantavada http://www.hmaindia.net/membership Director General, MCHRD CEO, Seedworks Spl Chief Secretary, GoT, Sponsorship Opportunities are available for details, contact [email protected]. Wg. Cdr. A. Bharath Bhushan [email protected] Mr. Jagdeeshwar Rao Past President HMA IAS (Retd.) Former Principal Publisher / Editor: Sankara Venkata Krishna Prasad, Editor, Joint Secretary, HMA Secretary Revenue Disaster Mr. Ramesh Vemuganti Publisher: Hyderabad Management Association Management Past President HMA Design & Technical Support: HYBIZ TV Dr. Ravi Kumar Jain Mr. Gampa Nageshwara Rao Director SIBM Past President HMA Find us in Mr. Kingshuk Nag Mr. Srinivas Ayyadevara Former Resident Editor, TOI Past President HMA Mr. Somasekhar Mulugu Mr. Sravan Kumar Madap Former Associate Editor, Past President HMA The Hindu Business Line Mr. K. Harishchandra Prasad Dr Balaji Utla Past President HMA Chairman, Center for Environmental Concerns Mr. Nagesh Vishwanatham (CEC) Past President HMA Counsellors Mr. Sivaiah Alapati-ISO, Dr. Chetan Srivastava HYM, QUIZ, International Certifications Pvt. Ltd. Hyderabad University *Terms & Conditions Apply Available at and all leading supermarkets. THE IMAGES ARE FOR VISUALISATION PURPOSE ONLY. Disclaimer: The views expressed in The Management Review are the individual opinion of the authors. The images used are indicative of the subject matter and hence have no other intentions for such usage. The editor & publisher are not liable for any disputes arising out of such views and claims and thus are immune from legal or related implications if any.