The Management Review February 2022

Poultry Industry Management and the Way Forward Suresh Chitturi Rayudu Vice Chairman & Managing Director - Srinivasa Farms4 The Story of Marut Drones M. Somasekhar, Former Associate Editor, The Hindu Business Line Hyderabad, Advisor-HMA6 Hyderabad Through the Eyes of Kingshuk Nag 10 Kingshuk Nag, Former Resident Editor, Times Of India Hyderabad, Advisor-HMA  Gastroenterology - Managing Liver Dr. Sethu Babu 18 Senior Consultant In Gastroenterology And Hepatology Krishna Institute Of Medical Sciences, Hyderabad, Life Member - HMA Resurgence of Indian Management, Ramesh Vemuganti 20 Past President, Advisor-HMA, Corporate Productivity & Hr Consultant and Facultytrainer, CEO Coach Healthcare Goes Digital, 23 Suresh Kochattil, Senior Journalist, Advisor HMA  Editorial Committee Prof. A. R. Aryasri, Life Member Mr. Sankara Venkata Krishna Prasad, Life Member, Convenor-International Desk, Mr. Suresh Kochattil, Convenor-AIMA Coordination, Co-convenor - Advisor & Media Professional Membership Engagement & Services Mr. P. Rajendra Krishna Prasad, Dr Ravi Kumar Jain, Life Member, Convenor - Young leaders & Life Member & Secretary MSME /Co Convenor Women Development Mr. K. Chandrasekhar, Mr. Nugur Devendar Reddy Member & Jt Secretary Life Member, Former Editor Prof Mahesh Kumar Soma, Mrs. Geeta Mallikarjunan, Life Member, Convenor - Research & COO Surveys & Quiz

PRESIDENT'S MESSAGE Kavitha Rajesh lively as well as interactive and on USA to bring the role of women in President 2021-22 contemporary subjects. an International Panel discussion on Hyderabad Management Association the topic: How to support women The international desk has made leaders to break the bias. New Year Greetings from HMA and major strides to be the nexus pray that the new year brings in its between two parties in India and We believe that each one of us wake health and prosperity to all!!! abroad.It has worked as a catalyst have a vision and a mission in life towards collaborations with HPS and and so does any organization and When we look back, we seem to CICE of Canada with the Canadian more so with associations. The MC have touched many milestones and High Commissioner, having played a at HMA has been practicing and also some grey areas which has to be pivotal role in connecting the dots at evaluating attitudes so that the covered. Our new verticals, though the outset, with HMA’s help. I would values of the mission and vision some had teething problems, seem to like to thank our Past President statements is upheld. HMA has been have shaped well. Mr Shyam Mohan garu for being the instrument of change, bringing instrumental for the HPS alliance. professionalism into every walk of We have covered many a life, since nothing is possible without breakthrough and there is always The Social Impact Desk has gone management. This can be achieved the need and urgency to accomplish on to have completed the rain through meticulous planning keeping and leave indelible footprints for harvesting pits at the Gachibowli the objectives of the year. posterity. Every President is given Zilla Parishad school, which has been only a year and it is a challenge to sponsored by Cyient foundation. I entreat my fellow members to undertake and complete tasks during kindly enjoy the consideration which normal times and now it takes all Our Annual Awards which is the has brought you to be an indelible our creativity and innovativeness flagship of HMA, have received a part of our association, by taking to ensure that the sessions are sizeable number of nominations in an active role in the activity of your each category and I wish to thank the choice. This is a call to all members to Award’s committee, MC Members put your best foot forward to make & Advisors besides each and every HMA reach greater heights of glory. member for playing their role in the nominations received. We are I end with a quote of Author: Stephen coming up with Awards function R. Covey, which we imbibe at HMA sometime in the month of March. “Coherence suggests that there is We will be celebrating the harmony, unity, and integrity between Women’s Day a bit later as we have your vision and mission, your roles collaborated with Divershefy of and goals, your priorities and plans, and your desires and discipline.\" CONTENTS Hyderabad Through Resurgence of Indian Management the Eyes of Kingshuk Nag Kingshuk Nag, Former Resident Editor, Ramesh Vemuganti Times Of India Hyderabad, Advisor-HMA 10 Past President, Advisor-HMA, Corporate President’s Message 2 Productivity & Hr Consultant and The Editor’s Desk Facultytrainer, CEO Coach 20 Mr. Sankara Venkata Krishna Prasad Editor  Online Grads Quizz 12 Healthcare Goes Digital Suresh Kochattil, Senior Journalist, 3 Business Quiz – 22nd Edition, Advisor HMA  23 February, 2022 14 Poultry Industry Management and the Emotional Intelligence as \"Impact and Challenges of Omicron Way Forward Tool to be Successful In Leadership 15 Suresh Chitturi Rayudu (3rd Wave of Covid 19)\" 25 Vice Chairman & Managing Director - Srinivasa Farms4 Unconventional Skills for Harnessing The Last Mile for Water 28 Uncertainty16 HMA Reaches Out to the 29 The Story of Marut Drones International Fraternity M. Somasekhar, Former Associate Editor, The Hindu Business Line Hyderabad, Challenges And Impact of Work From Team HMA - 2021-22 31 Advisor-HMA6 Home17 Impact Leadership 8 Gastroenterology - Managing Liver Feedback: There is nothing like honest Dr. Sethu Babu feedback. We request you to go through this ESG Framework- SEBI and 9 Senior Consultant In Gastroenterology And issue of The Management Review and give us the New Order Hepatology Krishna Institute Of Medical your suggestions on how to improve the design Sciences, Hyderabad, Life Member - Hma18 and content of the same. You can email us on : [email protected] 2 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 THE EDITOR’S DESK The world is now experiencing the endemic Activities of the rest of the committees, Mr. Sankara Venkata Krishna Prasad times, another aspect highlighting the Management Development, Women Editor change management that we all need to Development, Young Leaders Development, The Management Review emulate. There are more physical meetings International Desk, MSME Desk, Social taking place with the restrictions relaxed Impact Desk, Quiz both online and featured, Editorial Committee a bit, though there is a cautious approach Lecture Meets have their acts cut out and among the general public, what with the showcase their efforts. Mr. Sankara Venkata Krishna Prasad, new variants of Corona not being very Life Member, Convenor-International Desk, impacting especially the life-threatening The regular start up feature from Convenor-AIMA Coordination, Co-convenor - feature it had mostly in its second wave. Somasekhar and Hyderabad From the eyes Membership Engagement & Services of Kingshuk Nag are in. Do not miss reading Starting from this edition of TMR, your them for their pure focus and earthly feel Dr Ravi Kumar Jain, favourite newsletter would be showcasing you get from the authentic work they Life Member & Secretary health management as a concept from a always put in. medical doctor of repute of the respective Mr. K. Chandrasekhar, specialisation. Starting this feature is a HMA 49th Annual Awards 2021-2022 Member & Jt Secretary famed gastro enterologist who is also HMA’s have substantial nominations received life member. …. please expect more from and the independent jury is in the process Prof Mahesh Kumar Soma, other therapeutic areas from the respective of evaluating. These Awards would be Life Member, Convenor - Research & experts. handed over physically in a scheduled Surveys & Quiz meet in the coming months, preparations Prof. A. R. Aryasri, This edition has also some of the prominent are in progress. Watch out for more news Life Member featured articles from as diverse as Poultry in these columns. Multiple categories Industry penned by a prominent industrialist, to the individuals, corporates, academic Mr. Suresh Kochattil, Digitalisation in Healthcare by one of our institutions, NGOs etc. to stake claim and Advisor & Media Professional senior contributors from media and formerly win these which carry no price tag but a hospital management professional too, are valued immensely in the management Indian Management as distinct from circles. other managements contributed by a past president of HMA  https://twitter.com/hydhma   https://www.facebook.com/HyderabadManagement/   https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured  Mr. P. Rajendra Krishna Prasad, https://www.linkedin.com/company/hyderabad-management-association---india/ Life Member, Convenor - Young leaders & MSME /Co Convenor Women Development  www.hmaindia.net for HMA Membership: http://hmaindia.net/membership Mr. Nugur Devendar Reddy Life Member, Former Editor  for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html Mrs. Geeta Mallikarjunan,  COO HMA Annual Awards :www.hmaindia.net http://www.hmaindia.net/assets/frontend/hma_awards_2021-22/HMA_Annual_Awards_Brochure_2021-2022.pdf HMA Events S.No. Date Venue Topic Speaker/ Faculty Timings Category 1 07.02.2022 Virtual Practical Implications of 6:30pm to Lecture Meeting 2 10-02-2022 Virtual Tax Provisions of Union Dr. CA. Abhishek Murali Budget 2022 President, All India Tax Payers Association 7:30pm MSME 3 15.02.2022 Virtual Smart Digital (AITPS) 4 16.02.2022 Virtual Manufacturing Practices 6:30Pm to 5 22-02-2022 Virtual for SME Sector in the Dr. G. Chandra Mohan Reddy 8:00Pm Global Digitalization Era Professor of Mechanical Engineering 6 26-02-2022 Virtual Pivots for Career Success CBIT, Hyderabad Unleashing People Power Authors: 6:30pm to Lecture Meeting “360 degrees Mr R Gopalakrishnan & 7:30pm WDP Psychological Wellness” Mr R Srinivasan YDP “21st Century Work 6:30 pm to 7:30 Skills” Dr. Vasuprada Kartic pm MDP Anthroposophic Counselor & Psychotherapist Integral Practices of 6:30pm to Yoga & Ergonomics Mr Viiveck Verma 7:30pm for Effective Training Charter member TiE Hyderabad & Profession Chief Impact Officer- Recykal Foundation, 10:30 am to Venture Partner- Venture Catalysts 1:30 pm Dr. P. Nagaraju Founder Director & CEO Pramanik Yoga THE MANAGEMENT REVIEW 3

Featured Article POULTRY INDUSTRY MANAGEMENT AND THE WAY FORWARD critical success factor was their focus and commitment towards improving farmer’s lives. They built an entire system for helping farmers manage the business and maximize their profitability. This helped to build trust among the farmers and the business expanded exponentially The Indian Poultry Industry has grown There are numerous international and Suresh Chitturi Rayudu from a mere household backyard national players in the poultry business operation in the 1960s to become one in India today, as well as several smaller Vice Chairman & Managing Director - of the most efficient in the world today. backyard farmers. With a focus on Srinivasa Farms In the last 3 decades, India has rapidly protein for wholesome nutrition and transited from backyard to commercial development, the importance of the awareness leading to dietary poultry. The poultry industry is humble egg has shot up, since it is changes currently adding close to Rs. 1.25 lakh one of the cheapest source of high crores to the national GDP. In addition quality protein options available for III. Emergence of organized retail and to providing nutritional security to the consumption. Eggs have the potential modern trade poor, the industry gives employment to play an essential role in the biggest to millions of people majorly in rural challenge we face as a society – IV. Changing demographics, increasing areas. Currently, India is the 3rd largest feeding our growing population number of working women and producer of eggs and 5th largest and eradicating malnutrition in an double income families producer of poultry meat in the world. environmentally sustainable way. The National Institute of Nutrition, also Latest techniques in breeding, The journey thus far has been of ups based at Hyderabad, recommends an hatching, rearing and processing and downs. Dr. B.V. Rao, the father annual per capita egg consumption have transformed the poultry sector of Indian poultry industry was born of 180 eggs, while our national tremendously in the last few years in Hyderabad in 1935. He started his average per capita consumption is which is going to continue and journey of poultry breeding and rearing around 80 eggs. Similarly, in terms accelerate from here on. Modernization at the Osmania University campus. Mr. of meat consumption, the national of the Indian poultry industry is on Jagapati Rao Chitturi, the chairman of average is 4 kgs per capita whereas the cards and the shift is happening Srinivasa Farms also started his journey the recommended level is 11 kgs. For gradually in terms of adoption of new by setting up a layer farm in Hyderabad a country like India where majority of technology and equipment. India still with 6000 layer birds in the year 1965. the pregnant women and 55-60% of houses majority of the birds in open Later the two visionaries came together the children below 5 years suffer from sheds which is not the norm in other to set up Venkateshwara Hatcheries malnutrition, there is a huge scope countries. The shift from open to in 1971. Mr. Jagapati Rao focused on of enhancement in the consumption environmentally controlled poultry the development of the industry in of chicken and eggs. Eggs must be houses is happening for the last few Andhra Pradesh and set up Srinivasa promoted in midday meal schemes and years and is expected to accelerate in Hatcheries in 1978. The success and other food security initiatives of the the near future. New technologies in close bonding of the two men saw government. terms of disease diagnosis, prevention several milestones and developments and control are on the cards and taking in poultry farming for the country, The Indian poultry industry is poised to shape gradually. including the establishment of the grow 4-5 times from current levels in National Egg Coordination Committee the next 2 decades. The driving forces Having said that, the growth is not (NECC) at Hyderabad in 1982. The for this growth are going to be – going to be without challenges, impediments and threats. Despite I. Increase in per capita income II. Increasing urbanization and 4 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 low labour costs and competitive Suresh Chitturi Rayudu production efficiencies, India is not a cost competitive market as we have Vice Chairman & Managing Director - Srinivasa Farms one the highest feed costs in the world. In poultry, 75-80% of the total cost is Suresh Chitturi, leads Srinivasa Farms, a dominant force in the Indian Poultry Industry. Srinivasa is approximately accounted for the cost recognised as one of the builders of the Indian Poultry Industry in the last 50 years. After assuming of feed. High fluctuation of commodity leadership, Suresh steered Srinivasa to achieve sustainably high growth through expansion and prices specially corn and maize has a diversification. Srinivasa is involved in Chicken Breeding, Chicken & Egg Processing, Feed detrimental effect on the economics Manufacturing and also Soya Oil Extraction and Processing. of the business. Because of this we are uncompetitive in the export market His work has led to the company being recognised for always doing what is best for the individual farm- as well which dominated by countries ers, industry and the country. Adopting a farmer first philosophy, he is passionate about ensuring that like Brazil, USA etc. Proactive policy the poultry industry is healthy and sustainable through adoption of latest technologies, good rearing measures in this regard would give a practices and welfare of the livestock. Suresh is helping the industry to be more sustainable and respon- boost to the industry. sible in its production and sourcing. Apart from this false rumours and Suresh is driven by the mission of eliminating nutritional deficiencies of women and children in India. He disease threats keeps on effecting the passionately advocates poultry as a vehicle of transformation and empowerment. His work has been industry from time to time. During recognised at a global level and is engaged in advocacy for the poultry industry, internationally as the first week of February 2020, due Chairman of International Egg Commission (IEC). He is the first Asian to hold this position in the history to unsubstantiated and fabricated of the institution. messages in social media platforms, the entire Indian poultry industry Besides work, Suresh is active in wildlife conservation through his work with WWF and other became crippled with a false premise of conservation minded organizations. He is also a talented photographer and has exhibited his chickens being a potential transmitter photographs for raising awareness and funding for conservation. of COVID-19. Amidst this scare, the consumption of chicken meat and eggs Suresh takes pride in the role he played in the two telugu states (Telangana and Andhra Pradesh) dropped severely and subsequently the become leaders in ease of doing business, through his work in CII in various capacities. An avid reader, prices. There are also false rumors from averaging 50 books a year, he also loves to travel and learn about different cultures and their history. time to time about the advent of avian flu in some part of the country which Education Professional Affiliations & Board Memberships effects the industry as a whole. Thirdly, animal welfare activists, multinational Bachelor in Computer Science Engineering, Chairman (from 2019) & Vice Chairman (2017-2019), companies, NGOs, and food industry R.V College of Engineering, International Egg Commission (IEC), U.K. start-ups are attacking businesses Bangalore. Councillor for The International Egg Commission that depend on animal protein, Foundation. including the egg and poultry meat Master of Business Administration, industry. Increasing awareness among Goizueta Business School, Co-founder and Board Member of TiE Amaravati. consumers in this regard is something Emory University, USA. Vice-President of All India Poultry Breeders the industry and the authorities have to Association. collaborate and work on. The President’s Programme in Leadership, Harvard Business School, USA. Board of Director - Amar Raja Batteries. Former Chairman of Confederation of Indian Industry (CII), AP State Council (for 2 terms 2014 - 2016). Former Chair of CII - Southern Region Startepreuners Forum. Member of CII - Southern Region Council from 2016. Apart from this some other areas which VII. Availability and better penetration needs focus are- of Credit and Insurance facilities for the sector. I. Promotion of chicken and eggs as ingredients of a balanced diet. II. Improving biosecurity at farm level and educating the farmers on the importance of biosecurity. III. Improving laboratory and diagnostic facilities both in terms of quality and quantity IV. Research on improving the genetic potency of birds towards disease resistance. V. Enhanced collaboration between the academia, government bodies and the industry in terms of disease diagnosis and preventive actions. VI. Promotion of local manufacturing of poultry equipment, feed ingredients like amino acids etc. THE MANAGEMENT REVIEW 5

Featured Article - Startup Stories DRONES-THE RISE OF THE MINI MACHINES WITH MULTI-ROLES - THE STORY OF MARUT DRONES The ‘ Beating Retreat’ on January a nascent stage, the pandemic and the M. Somasekhar 29 that concluded the Republic Day new Drone Policy 2021 of the Union Former Associate Editor, 2022 celebrations was marked by a Government have given a shot in the The Hindu Business Line Hyderabad, spectacular display of formations by arm for its accelerated growth. The Advisor-HMA 1000 drones in the evening sky above huge challenges posed by COVID19 the majestic Raisana Hills in New Delhi. also brought out some innovative the lakes and water bodies infested solutions from the drone makers and with the larvae. It was early 2019, he The 10 minute show enthralled the operators in the country. joined hands with his batchmates from audience with formations of the Indian IIT Guwahati: Sai Kumar Chinthala and flag, map of India and the globe in According to the Drone Federation Suraj Peddi to co-found the company. appropriate colours. Botlab Dynamics, of India, the country has over 50 the start up, incubated by the Indian drone manufacturers, 200 drone The team quickly developed a Institute of Technology (IIT) Delhi service organizations and nearly 5,000 Mosquito eradication and AI-powered performed it. drone pilots, who are operating in the disease prediction system. The Marut commercial space. In terms of numbers, ZAP, helps save time, effort and BotLab focuses on drone use in media there could be around two lakh plus money. Normal methods are manual, and entertainment, as well as defence. drones of varying sizes and payload risky to workers and time consuming. We are building drone technology carrying capacity. They conducted nearly 20 trials with solutions by designing both hardware drones to convince the officials in and software in-house, says its website. The Marut Drone Story: Hyderabad. It tracked the mosquito claims. and also disinfected breeding grounds In Hyderabad, mosquitoes are no news. of the insect and locations, such as Eager to tap the immense potential of We routinely dismiss them. Sometimes, hospitals, bus stands, market places and drones, the Union Finance Minister their bite causes malaria and many get government offices. Nirmala Sitharaman announced the treated. Their presence in water bodies, DroneShakti Project in the Budget buzz while flying around homes are all ZAP is now considered the country’s 2022-23, presented on February one. routine for decades. first comprehensive solution involving mosquito surveillance, interventions Not long ago in October 2021, drones But, to Prem Kumar Vislawath, a IIT and awareness campaigns based were deployed to deliver vaccines to Guwahati engineer, it sparked a new on emerging technologies and data remote areas of Northeast states in idea. Watching the mosquitoes swarms based disease prediction. Bolstered an initiative of the Union Ministry of near his home in the post Gachibowli by this development the company Health and Family Welfare. It was the area, he wondered, how this vector can is developing AI-backed disease first time that a ‘Make in India’ drone be tracked and some solution found to prediction systems to strengthen was deployed to carry the vaccines curb the huge burden of vector borne preventive measures. This solution over an air distance of 15 kms (26 kms diseases. helps eradicate mosquitoes , reduce by road) in 12-15 minutes to a primary disease prevalence, increase awareness health centre in Manipur. Regular spraying was what the local bodies did to control the mosquitoes Though, the Indian drone industry is in breeding. Rest was left to people to live, fight and fend for themselves against this menace. The mosquito / Malaria control is a huge, renewable business in the country, with no Vaccine and effective drugs. Responding to this longstanding healthcare problem, Prem Kumar came up with the solution of using drones to spray mosquito killing repellant in 6 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Featured Article - Startup Stories Contd... owners of the skies. But, the core interpretation we take is it represents our business involving drones. From the beginning the team has been attempting to solve multiple problems by applying data analytics, IoT, AI and machine learning to the drone industry. improving health and socio economic The encouraging response to malaria medicines and vaccines to remote aspects of the community. studies pushed Prem Kumar and areas, Agricultural spraying, delivery team to explore the application in of Agricultural inputs, Seed bombing/ The IoT-enabled device provides Agriculture. They developed Marut seed ball dropping for afforestation in the municipal authorities insights Agri, a tech-based solution. It uses inaccessible areas, mosquito spraying, into the gender, type of mosquito data analytics and machine learning to surveillance etc. in partnership with larvae, density and the kind of disease facilitate targeted spraying and reduce local drone industry. The State is they carry. It involves sending real- the harmful side effects on manual also considering creating a Drone time data to the AI platform and labour. Drones are deployed to map the corridor to promote the industry, identifying high-risk and low-risk area, its potential etc., before spraying. says PA Praveen, incharge of areas using predictive analytics. The The output is generated in Thermal or Aerospace sector in Telangana State ZAP platform helps create mosquito Red Green Blue (RGB) format. Government. maps by location, gender, species and subspecies and offers real-time reports Explaining the potential, Prem Kumar Funding Challenges for Marut: to identify high and low risk areas said drones flying at low altitudes over using predictive analytics for diseases farms can spray inputs, locate disease While recognition is coming in good like malaria, dengue and chikungunya. affected portions and perform some measure and time, what Marut requires It issues critical alerts on emergency agriculture operations quickly and is a big funding boost. It’s founders situations and disease outbreaks, without much human involvement. He featured in Forbes 30 under 30. It got facilitating intervention programs. felt, the drone could well emerge as seed funding of $100k in November Once, this important data is available, an alternative to the tractor for some 2019. interventions can be done using drones operations in rural India. for spraying, thermal fogging systems in the breeding spots with maximum impact. The Beginnings: Into the Limelight: However, what’s driving it at present is projects from not just Telangana, Interestingly, the startup has been The low profile, Marut Drones hit the Gujarat but in northeast states too. incubated at the T Hub Incubator, limelight in September 2021, when the Similarly, it has bagged a project for a which is in the IIIT Hyderabad. Though, Union Minister of CivilAviation flagged highway, infrastructure project. largely bootstrapped, Marut got some off the delivery of COVID19 vaccines early seed funding from Freshworks’ to some villages in Telangana State, the The company won a grant of Rs 25 co-founders, Kiran Darisi and Parsuram first such initiative. lakhs in March 2021 as part of WE Vijayshankar. Incubation Program run by CIE-IIIT Marut Drones imports the motor and Hyderabad, one of the largest and On why Marut? Prem Kumar says, propeller of the drone. Rest it makes at oldest deeptech academic incubators it has mythological interpretations its assembling unit, including the lithium in India, along with funding partner from master of winds, navigation to ion battery. Plans are to indigenise and Pernod Ricard India Foundation (PRIF), also set up manufacturing plant soon as a wholly owned subsidiary of Pernod the demand and areas of applications Ricard India. are growing fast, says Prem Kumar. In another initiative on October one, Marut deployed the ‘Seedcopter’, drone to seed 1.5 lakh sphere shaped clay and manure encapsulating seeds of tamarind, bamboo, custard apple etc in the popular KBR National Park in the heart of Hyderabad. The brand Ambassador for the event was Rana Daggubati, a popular film star. Telangana is one of the first states to come out with a Drone Policy. It has been using drones in delivery of THE MANAGEMENT REVIEW 7

Lecture Meet IMPACT LEADERSHIP Ms Anindita Sinha spoke about from Karnataka, Ruby Bridges of Anindita Mookerjee Sinha who can be a leader – anyone can US who fought for equality and Senior Communication Professional & be a leader, but to be an impactful was the first black child to enter Head Corporate Communication, leader you should go beyond self an all-white school. She spoke of L & T Metro Rail (Hyderabad) Limited and be the one to bring about the Mother Teresa, the saints of yore change – to an individual, team, and Mahatma Gandhi and all of or to the society as a whole. An them had one thing in common impactful leader has empathy and – they were passionate to see tries to bring up and empower change around them and fought his team. A leader who does not for it irrespective of the fact that do this is only a superior but one they had to undergo hardship who brings about a change to the in the process. Bringing positive individuals/society around and changes in the lives of others who impacts the life of people is besides elevating them, is what an a true leader. She spoke about impactful leader does. Padma Shri Awardee Thimmakka   https://www.facebook.com/page/397265333678753/search/?q=impact%20leadership 8 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Lecture Meet ESG FRAMEWORK- SEBI AND THE NEW ORDER Mr Pradeep Ramakrishnan stated for the FY 2021-2022 and it will Pradeep Ramakrishnan that we are young as far as a be mandatory for organizations to General Manager, SEBI free country is concerned as we follow the framework laid by SEBI are only 75 years old. Still our for the FY 2022-2023. children and we should ensure governance laws are one of the that we return to them in a better best in the world. We stand as Where society comes to play it condition than what was handed to one of the top 10 countries in the has ensured that there is equality us as that is the interest which we world with regard to Governance. and diversity at the workplace should pay on the loan. His advice He also stated that every citizen of and women are taken care of to all was that every individual the world should ensure that they and child labour is not in force should follow the laws laid for us follow the guidelines laid by the etc. Representation of women as to live in a better planet so that our government and good governance independent directors. He also children can emulate this. is what the UN is expecting from all spoke that the usage of plastic and the countries of the world. e-waste which is contaminating the earth should be eased out in SEBI is far ahead of most of the a phased manner since anything countries where governance is which has to be implemented concerned. ESG (Environment / should be done slowly and Social / Governance) framework implementation will come into comes in the wake of CSR where force through the passage of time. it is voluntary for organizations He stated that the earth is a loan to follows the norms laid by SEBI which we have taken from our   https://www.facebook.com/page/397265333678753/search/?q=impact%20leadership THE MANAGEMENT REVIEW 9

Featured Article HYDERABAD THROUGH THE EYES OF KINGSHUK NAG Though the city has changed a in those days there were no cars: Kingshuk Nag lot over the last few decades and the Resident lived in Koti where has indeed donned a new avatar there is a woman’s college now Former Resident Editor, Times of ever since Telangana became a and was at a significant distance India Hyderabad, Advisor-HMA state, the fancy of the denizens from Secunderabad which is where of Hyderabadis for Secunderabad the cantonment was located and Like other similar clubs in other Club has remained unchanged over most of the Englishmen lived. Over big cities (now metros), Indians years. This is even as new clubs the time, the resting place of the could not become members of the have come up to cater to the elite Resident metamorphosed into club – like Bengal Club in Calcutta, especially in the newer parts of the the Secunderabad Club. On the Bangalore Club in Bangalore and city. Secunderabad Club is now in banks of Hussainsagar, Salar Jung Gymkhana Club in New Delhi- till the news after parts of it got burnt donated some more land because India become independent. To down in a devastating fire a month he thought that the Resident could cater to Indians other clubs came ago. relax or spend time watching the up: for instance in Hyderabad the fishes or in fact swimming or go Nizam’s Club came up. The first Labeled originally as the ‘shrine for sailing. That’s where the Sailing Indian president of Secunderabad of sahib log’ the club came up in Club annex to the Secunderabad Club was in 1947 and General 1878. The land was donated by Club came up. The annex, of El-Edroos who headed the Nizam’s the Salar Jung, the Prime Minister course, did not fall victim to fire army donned the honours. But in a of Hyderabad who wanted the and still continues. year, the Nizam had been deposed place to be a resting place for the and so had El –Edroos. Soon British Residents of Hyderabad Major General J N Chowdhury (to who would go to that part often. be chief of staff of Indian army It earlier used to be a hunting in another decade) and the head lodge for Salar Jung. Remember of the Indian army’s liberation force became the president of the club). By now Indian were becoming members of the Club and over years in larger numbers. 10 THE MANAGEMENT REVIEW

Featured Article Volume: 21  |  Issue: 02  |  February 2022 The English went away but not the army men who dominated sporting infrastructure. Therefore the club. Till date, in a way, the more and more folks want to be defence personnel dominate members of the Club. Many of over the club. But there are them are moneyed folks or hold other categories of members in good positions in the government. greater numbers – this includes But still many important folks have businessmen, civil servants and not been able to become members. other busybodies. A few years ago membership was opened to women who earlier could The total number of members is not become members. Now that however tightly controlled and the façade of the Secunderabad new members are included as Club has got burnt down, there is ‘long term temporaries’. This gives a renewed attempt to put pressure the impression of controlling the on the Club so that the membership number of members. In this way is opened up to accommodate the number of members has been newer aspirants. This pressure is kept under control though this may put in an indirect way: the pressure not be the correct way. is first put indirectly to close down the club or to reduce the land that the club controls. This is in the hope that the management will get sufficiently pressured to sue for peace. But everybody can see through the game, although we are told that efforts are continuously being made. It’s a case of demand outstripping supply: more folks wanting to become members than can be accommodated without the quality of services being allowed to deteriorate. The pressure being put on the Club is nothing surprising – with the number of elites in the city going up this is natural that more and more people would want to become members. At a time when the city is expanding rapidly, the elite must however make efforts to form new clubs of the same standard at the four corners of Hyderabad. Only this will ease the pressure on Secunderabad Club so that it can continue to be as it is and add lustre to the city. In spite of the Nizam’s Club and other newer clubs that have now come up, the attractiveness of the Secunderabad Club is still very high. Perhaps this is because of a snob value. The Club is however spread across 22 acres and has many facilities like a good library and THE MANAGEMENT REVIEW 11

Business Quiz TM ONLINE GRADS QUIZZ The Business Quiz for Graduate and Post Graduate Students HMA in collaboration with SIBM has Top Twenty Five teams were thanking the Covid19 Warriors. conducted “ONLINE GRADS QUIZ”, shortlisted from this round, who went a National Business Quiz in virtual to the next SHORTLISTING ROUND, The Final Round of the Biz Quiz had mode for Graduate and Post Graduate which was the PRELIMINARY FIVE rounds, which are as follows: Students across India on 7th – 8th ROUND-2, leading to the Final Round. January, 2022. PRELIMINARY ROUND-2 was 1. Warm-up Round conducted on 8th January, 2022, Dr.Chetan Srivastava, School of 06.30PM – 07.00PM, where all the 2. Buzzer Round Management Studies, University of Top Twenty Five teams shortlisted Hyderabad was the QUIZ MASTER for from PRELIMINARY ROUND-1 3. Rapid Fire Round the event. participated. This was an online round, where Fifty Questions in varied formats 4. Who Will Take Risk Round The Grads Quiz was a grand success were asked, which covered varied areas and there was a great appreciation for of Business and Management. 5. The Ultimate Chance Round the Quiz, the format and the innovative rounds which kept the enthusiasm Top FIVE teams were shortlisted from In Warm-up Round, each team were among the participants and put them at this round, who went to the FINAL asked Questions, 20 Points for Correct tenterhooks. ROUND. Answer, NO Negative Points, Question The FINAL ROUND was conducted on is Passed if not answered / wrong The Grads Quiz was conducted over 8th January, 2022, 05PM – 07.00PM, answer... Passed Team gets 10 Points two days, with Preliminary rounds on where TOP FIVE FINAL SORTLISTED for Correct Answer. one day, i.e., 7th January, 2022 and TEAMS participated. This was a LIVE Final round on day two, i.e., 8th January, ONLINE ROUND conducted on Google In Buzzer Round, Team had to RAISE 2022. Meet Platform. THE HAND ( CLICK on the HAND Dr.Chetan Srivastava, the Quiz SYMBOL), First Team Raising the PRELIMINARY ROUND-1 was Master, introduced the varied HAND, gets the chance to Answer conducted on 7th January, 2022, innovative and interesting rounds of the Question , 20 Points for Correct 05.00PM – 05.30PM, where all the the FINAL ROUND OF BUSINESS Answer, -10 Points for Wrong Answer teams registered participated. This was QUIZ, before starting the Biz Quiz by (MINUS). In this round, an innovative an online round, where Fifty Multiple STEAL Round was introduced, where Choice Questions were asked, which the Team answering the question covered varied areas of Business and correctly gets 20 points, but, these Management. points can be taken from ANY TEAM’s Score chosen by them, they will be deducted from them, and added to the Team, -10 Points for Wrong Answer (MINUS) In Rapid Fire Round, Each Team had 2 minutes, Fast Questions were asked, the team can answer or say pass, next question was asked and so on....till end of 2 Minutes, 20 Points for Correct Answer, NO Negative Points. In Who Will Take The Risk Round, this 12 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 TM is quite an unique round, Team had BID POINTS For Wrong Answer. along with the Certificate. to RAISE THE HAND ( CLICK on the HAND SYMBOL) BEFORE a Question All these rounds had varied formats Quiz Masters Team was asked, First Team Raising the of questions, covering wide areas of HAND, gets the chance to Answer Business and Management. They were Ms.Leena Raheja and Mr.Shashank the Question, 20 Points for Correct really unique, interesting and mind Agarwal from Apeejay Institute of Answer, 20 Points for Wrong Answer blowing, which made the teams to put Management, Delhi who were the (MINUS). their thinking caps on. This was also a 2nd Runners-Up and a Cash Prize of great learning for all. Rs.5,000/- ( Rupees Five Thousand) This was a final round of the Biz Quiz, a Cash Prize will be presented to them very innovative round, in The Ultimate The Winning Teams are : along with the Certificate. Chance Round, Team has to BID FOR THE POINTS (10, 20, 30, 40, 50 ), Quiz Wizards Team – The other two teams who made to final BEFORE a Question was asked, BID round are : POINTS for Correct Answer, MINUS Mr.Thamik Jain and Mr.Darshan Jain from PB Siddhartha College who 1. Mr.Syed Fazil Zaid and Mr.Syed were the Winners and a Cash Prize of Adil Zaki from Institute of Public Rs.10,000/- (Rupees Ten Thousand) Enterprises(IPE), Hyderabad. Cash Prize will be presented to them along with the Certificate. 2. Mr.Gautam Bhandari and Mr.Aryan Jain from PB Siddhartha College. Quiz Champions Team - These teams too did their best and Mr.Naman Singla and Mr.Prateek missed by small margins, Jain from New Delhi Institute of Management who were the 1st The Biz Quiz concluded leaving lot of Runners-Up and a Cash Prize of cherished memories and experience for Rs.8,000/- ( Rupees Eight Thousand) everyone. Cash Prize will be presented to them THE MANAGEMENT REVIEW 13

Business Quiz BUSINESS QUIZ – 22ND EDITION, FEBRUARY, 2022 1. ________________ took over as the chief executive officer (CEO) of Dr. Chetan Srivastava VISTARA airline in January, 2022, replacing Leslie Thng, who was the CEO from 2017 to 2021. School of Management Studies, University of Hyderabad, Life Member HMA 2. Vivo as the title sponsor of IPL is replaced by ______________company/ group. 3. Reliance Group has recently acquired the controlling stake in___________, a premium luxury hotel, New York, USA. 4. ___________ Hollywood film became the first Covid19 Pandemic era film to surpass 1 Billion Dollars in Box office collections globally. 5. “Omi-Sure” India’s first home-grown RT-PCR testing kit launched recently, which can differentiate the “OMICRON” strain of the Novel Corona Virus from the Delta, Alpha and the other variants in under four hours is developed by_____________ in collaboration with ICMR. 6. Poonawalla family (Serum Institute) is funding vaccine research at_____________University by giving commitment of 50 Million Pounds to create a research centre named after them to develop vaccines. 7. The Indian Army has recently set up “Quantum Computing Laboratory” and a centre for Artificial Intelligence (AI)’ in ______________state. 8. As per the US Census Bureau, the estimated population of the world, as on January 1, 2022 is ___________. 9. TIME Magazine has chosen __________ as the “Person of the Year” for 2021. 10. The Mobile App recently launched by SEBI to create awareness among investors about basic concepts of securities market in Hindi and English is________________. ALL THE BEST 1. Vinod Kannan 2. Tata Group 3. Madarin Oriental 4. Spider-Man: No Way Home 5. Tata Medical and Diagnostics Ltd (TATA MD) 6. Oxford University 7. Madhya Pradesh (Military College of Telecommunication Engineering, Mhow, MP) 8. 7.8 Billion Approximately (Count - 7,868,872,451) 9. Elon Musk 10. Saa₹thi 14 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Management Development Programme EMOTIONAL INTELLIGENCE AS TOOL TO BE SUCCESSFUL IN LEADERSHIP On 22nd January 2022, there was a to be more adaptable in society, Pratyusha Sharma half-day e-workshop on emotional which makes sense. Being aware of AVP Human Resources - intelligence as a tool to be successful understanding and managing your Talent Development - Cognizant in leadership by emotions around you should help Ms. Pratyusha Sharma AVP Human you to navigate through an ever- Resources Development from changing world, and even to become Cognizant. The target participants a successful leader in it. Great leaders were individuals from corporate, dramatically improve their teams faculty from top management, and and organizations. She focused on a few passing out post-graduate empathy, for leaders having empathy students. Pratyusha Sharma focused can put themselves in someone on how leaders need to adapt to else’s situation. They help develop changing circumstances in their the people on their team, challenge workplace, their roles and those others who are acting unfairly, give of their team members. She said constructive feedback and listen to that EI will enable an individual those who need it. THE MANAGEMENT REVIEW 15

Management Development Programme UNCONVENTIONAL SKILLS FOR HARNESSING UNCERTAINTY On 4.12.2021 there was a half day unconventional life skills to help S. Tirmal Reddy e-workshop on unconventional embrace the change and brace the Learning & Development Professional, skills for Harnessing Uncertainty challenges with ease. Comfort with and Corporate Trainer, by Mr. Tirumal Reddy, learning ambiguity, positive psychology, Life Member - HMA and development professional mindfulness, appreciative enquiry with expertise in imparting key gratitude and abundance thinking behavioral competencies. The are the unconventional skills. target participants were individuals from corporate, faculty from top There were around 300 management and students from registrations and 160 participants. MBA program. The key takeaways are application of unconventional life skills for Mr. Tirumal Reddy focused on that leaders to harness uncertainty. individual needs to equip with new Harnessing uncertainty shifts the mindset and skillset to adapt for threat of not knowing the future the new normal. He discussed six into opportunity by becoming more energized, focused and agile. 16 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Women Development Programme CHALLENGES AND IMPACT OF WORK FROM HOME Key points from the Panel discussion - To ensure efficiency and on Challenges and Impact of Work productivity managers have to from Home learn to support their teams not just practically but also emotionally. They need to engage with them to find out how employees can be supported best to give their best. Shailendra Goswami Chairman & Managing Director, Pushkaraj Group held on January 31st in collaboration - Role of HR managers is to up-skill, Kerrie D MacPherson with @Hyderabad Management support and re-train managers to Association and @ Symbiosis Institute help them emotionally support FCPA. FCA Independent Board Director. Hyderabad and @ DivershefyClub. their teams to presevent the Big Retired EY Leader, Builder, Champion, Resignation to hit their company. Global network, Entrepreneurial Winning Women - The future of work will bring a lot more hybrid working models. - What is hard to gain in WFH is Revathi Kasturi Surveys have shown that most TRUST. Being in the same room Founder & CEO LAQSH employees would like to work with someone builds trust easier Job Skills Academy partially in the office and partially than via video conference. Because from home. of this also contract negotiations (Moderated by) have been much harder which lead Sylvia Smetana - Women have shown more desire to businesses to lose out on contracts. Co-Founder of Divershefy & go back to work at the office to have In fact a speaker reported a loss of Founder Divershefy Club uninterrupted focused work time. 40 % of contract volume during the pandemic, partially due to not being - One of the biggest challenges with able to build enough trust via video WFH is the lack of good Internet conference. connectivity. Infrastructure for seamless communication is critical - Team building is much harder. There for those new Hybrid models to are no common team experiences work, so companies and countries and learning from each other does have to invest in infrastructure, not take place as frequently and hardware, licences and more. naturally. Those have to be created intentionally. A Hybrid model will - Increased focus on “soft skills” in the help to make sure some team future workplace will be required connection is built and maintained. with employee health and safety being priority. - Faster and easier access to high level executives and leaders was reported because of reduced travel and hence more time and opportunities for “online” communication. - There are many organisations using the crisis to demonstrate that people are the most important asset. And that will never be forgotten and will drive loyalty like never before. THE MANAGEMENT REVIEW 17

A Series of Articles on Gastroenterology as Part of Liver Management GASTROENTEROLOGY - MANAGING LIVER SERIES 1 - BUSINESS WITH NORMAL GUT Gastroenterology support the digestion. They are Dr. Sethu Babu Liver, Pancreas and Gallbladder. The first of its kind is initiated This GI tract is a continuous tubular Senior Consultant in with an objective of educating organ system connected to each Gastroenterology and Hepatology and sensitizing the population other extending from the mouth Krishna Institute of Medical Sciences, for better gastrointestinal system to anus. The organs that food and Hyderabad, Life Member - HMA management, a series of articles are liquids travel through when they under plan by the reputed gastro are swallowed, digested, absorbed, The lining cells of the GI tract enterologist Dr.Sethubabu and leave the body as faeces after release hormones to help regulate the fine nutrients get absorbed. the digestive process. These Topics These organs include the mouth, digestive hormones, including pharynx or the throat, esophagus, gastrin, secretin, cholecystokinin, Series 1 Business with normal GUT the food pipe, stomach where the and ghrelin, are mediated through food is churned and carried to the intracrine or autocrine Series 2 Burning while Busy small intestine where the process mechanisms, indicating that the of absorption of energy rich Series 3 Gas Bloat while Meeting food gets into circulation and the undigested portion reaches the Series 4 Is Indigestion a Disease? large intestine for fluid exchange and finally reaches rectum, and Series 5 Why am I constipated ? at an appropriate time it gets expelled through the anus. Thus, Series 6 Visiting toilet more gastrointestinal tract plays a key frequently role in creating energy for the body. Series 7 Do I have Cancer ? Series 8 Good Bad Ugly Foods Series9 Living Long; Worth or Wealth ? Series 10 Is Insurance a Healthy Relief ? THE BUSINESS OF GUT IN HEALTH AND DISEASE Our digestive systems often referred to as the GUT is made up of the gastrointestinal (GI) tract and three important organs that 18 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 A Series of Articles on Gastroenterology as Part of Liver Management The current practice is looking at what is called immune nutrition the food which can prevent or reduce disease severity by improving immunity. We now are used to seriously starting dietary planning and food control programs. The future to a large extent depends on food habits and kinds of food consumed and specific disease causing foods and preventive approach. This is only a general introduction This will continue as a series and discuss from lay perspective about few disease afflictions and prevention. cells releasing these hormones tune discussed in modern medical with type of food and time of food science. intake. These hormones are also under the control of brain through How does such a system gets complex nervous control. disturbed or diseased. Liver is a crucial organ that The problem starts with the kind of produces an important juice, food intake in the modern era. The the Bile for digestion. The most conventional food is rich source important function of liver is of energy which is sourced from storage and ready supply of glucose nature like cereals, vegetables as ready energy, another vital and fruits. We have no definitive role is handling of lot of drugs the evidence the food from animal modern medicine prescribes. The source has a negative impact on liver often gets directly affected by health. What mattered is type of toxic foods ,drugs and in particular, food that is disproportionate with alcohol. the fat and protein content, stored food and high steamed and deep The gastrointestinal tract fried cooking. in addition contains the gut microbiota, with some 4,000 Does the time duration and different strains of bacteria having intervals made any significant diverse roles in maintenance of difference is a debatable issue. immune health and metabolism, Current practice being late dinners and many other microorganisms and poor control on quantity maintaining a large ecosystem has definite impact on long term in the GI tract . The current digestive health. concept with evidence says that the disturbed microbial system is People who continue to eat in responsible for a host of diseases excess at their young age start accumulating more fat in their blood vessels and this could contribute to their early heart and stroke related mortality. The genetics or family trait adds a lot to susceptibility of digestive health and there are genes which makes individuals obese and thus early disease susceptibility. THE MANAGEMENT REVIEW 19

Featured Article RESURGENCE OF INDIAN MANAGEMENT Indian Management has come of Western Management systems and Ramesh Vemuganti age now. It is imperative that we best practices have been extensively Past President, Advisor-HMA, Corporate have a broad based understanding of adopted by the MNCs, Indian Productivity & HR Consultant and what constitutes “ India “, before we MNCs and other Corporates into FacultyTrainer, CEO Coach discuss the theoretical perspective various facets of their operations, and practical implications of Indian functional areas and processes. In Be that as it may, there is a tacit Management, per se. Govt organizations, departments knowledge that got generated and and corporations, the adoption of accumulated in Indian manufacturing, Today, it is a 140 crore India spanning Management principles and concepts agri based and services organizations over 28 states and 9 UTs with every is at a lower level and not on expected for past 50 years now. This knowledge 6th person in the world living over lines. Now the thrust has to be on the needs a Management treatment and here. During last 70 years, crores of MSMEs, Startups, NGO\"s, Government ought to be dovetailed with a systems Indians have been lifted out of poverty organizations, among others. Here, approach and process oriented and scaled up in terms of better we need best practices in Indian culture, a missing factor in many housing, minimum education, quality of Management. Indian enterprises. New Management living and decent income levels. India models and methods need to be is a sub-continent which is gigantic and Western Management principles, evolved from Indian perspective. Indian comprehensive with a vastly expanded methods  Adaptation by Indian Management should have its bearings and stupendous hub of rich heritage, enterprises/ companies/ institutions in Indian culture, traditions, beliefs deep rooted traditions, religious  and practices pan India. It is a complex communities, inherent cultures, scenario which needs to be properly hundreds of castes, sub castes and Management is a 200 year old field comprehended and theories have to belief systems. and profession with several erudite be postulated accordingly. The time Western Management thinkers has come for Indian Management to be In the light of the above, we need and writers contributing in various integrated. to look at Indian Management from dimensions and adding on their own different perspectives and several thoughts, ideas , observations and Indian culture, beliefs, traditions  dimensions. Any Indian management postulations. Indian organizations from Indian Management philosophy  concept or principle which does not 1960s onwards have been following Indian Management principles  encompass the above mentioned shall the principles and methods introduced Indian management processes, systems, not be yielding the desired results. by the Frederick Taylor, Henri techniques,  Indian management Fayol, Philip Kotler, Gantt, Michael methods, tools,  Best practices and Porter, Gladwell, Peter Drucker Next practices  Global competitive amongst others. Several management edge for Indian organizations. techniques, methods and models have been successfully implemented by Indian management shall redefine Indian organizations - MSME to large and reorient Managerial principles, enterprises public sector undertakings Managerial functions, Organization to Government organizations - by culture, Leadership, Morale, Innovation, market savvy and brilliant Management Strategic thinking, functional areas like (MBA/ PGDM) graduates in various HR, Finance, Sales, Digital culture, Life capacities and different levels. skills, Digitalization, Cloud adoption, 20 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Featured Article Analytics, impact of Social media and Take the case of Startups wherein 80% Effective Management of these the likes. of them are not taking off or facing domains/ aspects/ systems, processes, several challenges owing to lack of which Indian management can address Management Knowledge for Survival Selling skills, which is a component of better. and Success: Management skills. Why suffer? There are several components and types of Managers, Professionals, Doctors, Management skills to understand and Lawyers, Architects, Startups implement. Then, you start increasing Founders, Actors, Business Owners, Sales and making Profits. Entrepreneurs, Principals, Faculty, Directors, Chairman, Secretaries, of and from Small scale enterprise, Startups, Middle level companies, NGOs , Institutions, Professional bodies , Hospitals, Hotels, Resorts, Colleges, University depts, Govt depts, other organizations in any sector -- need Indian Managerial skills & Contemporary Management knowledge today to - swim, flow and progress in a Covid impacted world. In fact, Dr N Narayan Murthy, Infosys When Computers came into this I would like to conclude with certain and thousands of MBA grads from world, everyone thought they will searching questions and an evolving eminent institutions are shining not go beyond Data processing and Management philosophy with open examples of how successful shall Accounting and will only take out the ended questions as follows. professionally run companies, will drudgery of humans. eventually turn out to be. • Know Management in a Covid and But man infused into it so much Post Covid world. intelligence over past 70 years, that Artificial Intelligence and its tools , • How to adapt to the change should today in 2022, is extensively deployed be the focus of Indian Management. in Healthcare, Diagnosis of serious ailments, Consumer behavior, Virtual • Total Overview on what reality, Drones in Agriculture, Defence, Management is all about. Manufacturing - many areas , per se. But even here the fundamental • See how your Company leapfrogs. • Then take off and go to next level in your job, profession, business or scaling up your company. THE MANAGEMENT REVIEW 21

Featured Article have emanated in our organizations 3. On top priority, our universities and have to be integrated in the process. higher educational institutions need As one author has noted, “We are Already some workable models and an Indian management style and moving from a world of problems, which methods are in place and delivering culture to plug the loopholes and demand speed, analysis, and elimination results in many SME and other Indian correct systemic deficiencies. New of uncertainty to solve, to a world of organizations. What is needed is a Management systems and processes dilemmas, which demand patience, capturing of these practices in a capsule need to be inculcated into various sense-making, and an engagement of with a proper division of functional facets and facades of operations uncertainty.” areas viz Operations, Sales, HR, Finance, of our graduate and post graduate Production among others . programs which would enhance the standards and quality of academics Indian Management should innovate and arouse curiosity in students. and design methods to enhance The institutions should accord great employee engagement, productivity importance to Indian Management and organizational effectiveness. research and its outcomes for the benefit of agriculture, industry and Govt. Indian Management needs new It can primarily focus on answering the We should also address other methods and techniques to reduce following questions: important sectors like Govt costs, improve product quality, 1. Around 60% of Indians live in organizations PSUs, Banks, increase service levels and ensure Insurance, Information Technology, timely deliveries. Indian employees villages and rural areas. Almost 42% Manufacturing, Energy, Environment, and managers think differently, not of workforce in our country are Infrastructure, Tourism, Hospitality, similar to their Western counterparts. dependent on agriculture. Around other Services. It is quite a tall order Their approach and philosophy 80% are marginal and poor farmers and also an immediacy. towards jobs and work emanates from with less than 2 acres of land a deep-rooted belief system, culture, holdings. Firstly, we should formulate the concepts traditions and upbringing to a great and principles. When these are adopted extant. Management research has to be How can the Indian Management and implemented in Agriculture, conducted in these areas and aspects practices in Agriculture enhance industries and services sectors, we get before new Management concepts and and impact the farm produce, output to know the gaps and can be addressed principles are formulated. The ongoing and income levels of marginal Indian accordingly. In 5 years, we need to Indian Management concepts which farmer? make them the Indian Best and Next Management best practices, to be 2. Indian Management practices should standardized by Indian organizations. focus on making MSME sector Post pandemic world has offered a huge companies and Startups, more opportunity for India at the global level. robust, efficient and effective and This has to be leveraged in all its entirety compete at the Global level. More with a strong vision for India to gain than 40% of Indian employees work a Global competitive edge for Indian over here. organizations. 22 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Featured Article HEALTHCARE GOES DIGITAL Healthcare was one of the early the opportunities for healthcare Suresh Kochattil adopters of technology, along with companies and medical devices Senior Journalist, Advisor HMA other sectors, but that was more on manufacturers across India who the hardware side of it. The use of are willing to embrace the digital in to use this online consultation technology for patient facilitation health space over the coming years. mode, primarily due to the fact that and contact with doctors was very The pandemic also saw people it was free and also had doctors limited. But the advent of Covid19 booking their vaccine slots through coming online quickly to talk to the brought in a sea change and CoWin, which held up despite huge patients. hastened the use of technology in spikes of users. The Cowin app has the context of patient contact with been universally acknowledged clinics and hospitals. as a success with many nations accepting as it a travel document, an example of how digital outreach has worked. Wearable tech, telemedicine, What was supposed to take its own The lockdown saw a huge number genomics, virtual reality (VR), sweet time, suddenly saw a record of medical emergencies that could robotics and artificial intelligence speed as healthcare providers not be dealt the traditional way. (AI) are changing the landscape scrambled to connect up patients From Mental Health to Paediatric of the Indian healthcare system. who were scared to visit hospitals issues, everyone wanted a doctor This is clearly reflected in the for their OP consultations. on call. While family doctors were tremendous growth of the digital While likes of Practo and other still at hand like before, we saw healthcare market. The Indian Online Doctors portals provided many patients who could not digital healthcare is expected to standalone doctors with a digital travel long distances to reach reach Rs 485.4 billion by 2024, at a appointment facility, we saw major hospitals. The pandemic ensured CAGR of 27.4 per cent during the hospital groups like Apollo bring in that the entire start to end chain of 2019-2024 period. their doctors across their hospitals telemedicine was achieved in quick on to an online platform called time. As the pace of digital innovation Apollo 24x7. in healthcare accelerates, so do The uploading of diagnostic reports in soft copy format enabled the doctors to make a diagnosis electronically. Post the consultation, doctors can write out electronic prescription, which Telemedicine has been in existence for a long time, but it never got the leverage it needed with users still preferring to go the traditional way. The eSanjeevani project of the Ministry of Health, Government of India was quickly cranked into action, as soon as the lockdown set in. A record number of users logged THE MANAGEMENT REVIEW 23

Featured Article rural areas also get sorted out with use of digital tools. can even be sent directly to the Then, there is also a sea change pharmacy. Pharmacies on their in the way the payers (the part also invested substantially medical insurance companies in IT hardware and also in the and state governments) are now last mile delivery of medicines. interacting with providers (Clinics The epharmacy is also spin-off and Hospitals). Most of the pre- that owes its growth due to the admission formalities including pandemic. All these changes in confirmation of insurance eligibility an online format was aided by and approvals for treatment electronic payment formats that are now done seamlessly, in an has revolutionized the small and electronic format. medium retail businesses. The pandemic also saw a big fillip Where do we go from here as the to the concept of Remote Home pandemic ebbs away? As it is said Healthcare, with patients being with many sectors loke education taken care by at nurses and doctors that saw a tectonic shift in its doing remote monitoring of vital delivery models, healthcare too parameters and even giving medical will never to back to its old self. advice through video. This to a It's true that patients still like to be large extent reduced the massive physically checked by a doctor, and rush at hospitals, that we had that part of human interaction will witnessed during second phase of never go away. the pandemic. The use of Telemedicine happens All said and done, the two new under a bigger umbrella of Digital ages as a result of the pandemic, healthcare system have seen many BC (Before Corona) and AC other components getting added (After Corona) marks a huge to it. For example, there are many change on which healthcare has hospitals, especially the bigger ones metamorphosised itself. From which does remote monitoring of here, the Indian start up sector can ICUs of smaller hospitals within male huge leaps to make Digital their network. The shortage of Healthcare in India a force to radiologists in smaller towns and reckon with. 24 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Young Leaders Committee (Health Chat) \"IMPACT AND CHALLENGES OF OMICRON (3RD WAVE OF COVID 19)\" Dr Sethu Babu started the The first case was that of a medical Dr. Sethu Babu discussion by mentioning that student from Thrissur, Kerala who Gastroenterologist KIMS Hospital, the word pandemic is known to was studying in Wuhan brought the Life Member HMA everybody, it’s not new, we have virus to India. This was presented in seen so many pandemics including the first paper that was published (Moderated by) yellow fever. I was involved with by Indian Journal of Medical Suresh Kochattil an Endemic, in the form of Dengue Research. After this, we have no Senior Journalist, Advisor HMA fever in Osmania Hospital. Almost idea how this virus has spread so 110 patients. fast. of which can detect the presence or absence of the virus in 30 mins Everyone of us is anow a self- What are the exciting revolutions with the RAT and the PCR test professed Covid expert and sharing in the evolution of Covid infection? which gives the results in 4 hours. acute wisdom is like spreading The fastest viral preventive vaccine Covid. If you know Syphilis, you Something surprising happened, came about in a record time and know Medicine. If you know HIV, as we came to know everything the Indian Pharma industry must be the retroviral infection, you know that were to be known about the given due credit for this. I must say, Science. Today, if you know Covid, corona virus. When I worked on Hyderabad played a crucial role in you know everything. Hepatitis B, it took me 15 years this and I must admire Prof Krishna from zero. But it took me just few Ella, a giant in Vaccinology had a One of the most horrible features months to learn everything about detailed discussion, for developing of a pandemic is that all the the CoronaVirus. I downloaded Covaxin. I had earlier worked with propaganda, all the screaming, lies more than 900 articles in my Varaprasad Reddy of Shantha and hatred comes invariably from laptop, which were relevant to Biotechnics when they were people, who are not involved with the diagnosis and treatment of developing Shanvac. We started the pandemic, at all. the virus. The lifecycle of the virus with Hydroxychloroquine and is completely defined. We know today we are looking at new ways You look at the 24x7 News everything about the virus – the to stop the virus and even weaken Channels, the newspapers. Don’t amino acids, its genetics just about it. There is a thing called Passage Worry, Be happy. everything. We also made very fast of Infection, over a period that it progress in developing sensitive passes through multiple passages tests with Rapid Antigen Testing, in different individuals and it keeps PCR test, Salivary Tests, Urine tests changing – this is what we call and sis available in the smallest of Mutation. Most of the Mutations, labs. will be benign and do not cause The Pharma industry and the lab sector moved at a very fast pace and 22 test kits are available on commercial basis for testing, some THE MANAGEMENT REVIEW 25

Young Leaders Committee (Health Chat) much of a problem. This is exactly is supposed to be the one that during the second wave. What what happened in case of Omicron. works the best, but even a 3 rupees decides the outcome is not the mask sold by the roadside is safe. hospitalization. It had to do with From Delta to Omicron there But its not about what kind of mask the age of the patient, diabetes, are many names for the various are you wearing. The question is if food and nutrition, pregnancy, names for Mutations and different the person opposite you is wearing and coming to the hospital at a countries name them differently. a mask. Is he having an infection? late stage. At one time we saw 40 There has been a change in clinical Or is he coughing? Israel is the patients on ventilator support, with spectrums, no symptoms, mild and first country in the world that has just two anesthesiologists handling moderate. When you looked at removed masks from its day to day them all and we had 90% mortality the first and second waves, we can lives. Every Israeli citizen has been in many hospitals. We saw that safely call the third wave as Cluster given 4 doses of the vaccine. By if the patient had basic Oxygen wave. All we need to do is to keep prediction is that by end of March support, and did some breathing our hands clean, wear a mask and 2022, all of us in India will also do exercises, most them recovered. As maintain social distancing. away with masks. the virus passes down the body, it loses its potency. Coming to the question of Masks, There was also a lot of outcry in any Mask will work. But the the second wave about people Despite more tests being problem is that people are using dying due to the lack of Oxygen. conducted and new cases being the same mask. When they are not While that was regrettable, it was detected every day, the mortality worn, these masks are kept in the not the singular reason for the remains very low. The reason for pockets, in the bags and almost huge jump in the number of deaths the virus spreading fast in this wave everywhere. N 95 with nano pores is that we are crowding in places like markets, fairs and religious functions. Even at the airports, all kinds of rules are enforced when the passenger is in the terminal, but once they board the aircraft, they are stuffed in close proximity to others. If we look at the infection numbers, we see that the US is now peaking despite staying relatively low earlier, thanks to an intensive vaccination campaign. We in India, peaked in May 2022, during the second wave. Will we see a similar wave like US now, that is unlikely. In UK also we saw a huge climb up in figures in January 2022, and its coming since due to strict curbs. The community spread is happening due to festivals in all 26 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 Young Leaders Committee (Health Chat) countries including India. While The cut off for antibody levels in We also need to be aware that the the Govt is asking its citizens the body is 100 and anyone who reporting of deaths in the first two not to panic, people are trying to has a count of more than 100 phases was around ten percent of behave normally thanks to the fact will have less chances of getting the actual number of people who that they have taken the vaccine. infected and even if they do died. The change in classification The drug therapy is also evolving get infected the antibody levels of deaths due to Covid as per very fast and mortality is low and will blunt the impact. There is a Supreme Court guidelines is acceptable. scientific reasoning that those who another reason, why more death become antibody positive, then the claims are being reported now. There is a robustness of the human next infection will act as a Vaccine. body in responding to the specific Don’t be scared of the Covid The number of Covid patients Memory T cell which is standing infection - if it comes, it comes. in hospitals in UK is very high up to the infections. Actually, the The chances of someone getting compared to India, where the Omicron wave may cut the future infected depends on the infected number of patients are very low. severity of the Covid 19 pandemic. person who carries the viral load. In In many leading hospitals in Indian Those who previously were case of delta, the viral load required cities, there are only 50 people infected with the Delta variant to infect someone else was very who had been admitted this time could contract Omicron and that high. But in case of Omicron, the compared to 500 patients admitted is due to the mutation process. viral load required is less, and during the second wave. On the other hand, those who got that is why we are seeing a faster the Omicron strain couldn’t be spread of this mutation. What are the lesson we learnt from infected with Delta, particularly if Covid 19? It is often a self-limiting they have been vaccinated. This is What are the chances that a acute viral infection. The fatality because the antibodies present due person will die of Covid Infection rate is low and in many cases is to Omicron will help build a good this time around? Very less, say often not related to the Covid defence against the Delta infection. medical experts. It will be hardly infection. There has been a move Omicron can thus displace Delta or less than 1%. What is encouraging to seek new treatment avenues dual infection. If this is the pattern, is that despite the quick spread of and anti-virals. Vaccines to a large then the incidence of severity of Omicron, the number of new cases extent been able to reduce the Covid 19 would be reduced and the in major cities are coming down. infections. Patients who have been infection may shift and become less infected are asymptomatic and less disruptive to the individuals and severity of the infection have been the society. observed. However, post vaccinal issues have not been addressed completely, but the risk benefits overrides it. Do we need a 3rd dose or not? This is an issue which we need to look at in detail and further studies are required to validate it. What are the OTC medicines that work best to combat Covid? During the early days of the Covid wave, we saw Pharmacy shops selling Vitamins and Zinc like there was no tomorrow. Dolo 650 has sold over Rs 800 crore worth of tablets making it an all-time best seller - something strange for a simple thing like Paracetamol. THE MANAGEMENT REVIEW 27

Women Development Desk THE LAST MILE FOR WATER Last three months of works by Kalpana Ramesh HMA worked towards sustainable Founder, The Rainwater Project, goals for water. HMA enabled CSR Co Convenor, Social Impact Desk , HMA help towards making a primary and high school ZPHS campus in   Gachibowli.Two injecting bores https://www.facebook.com/hydhma/videos/714075316649560/ and four rainwater harvesting pits was proposed after scientific study of the strata. The school had no plumbing for Rainwater pipes and most walls were soaked up and deteriorating during monsoons. The entire plumbing was taken up for four building blocks on the campus. The school has 350 students and depends mostly on manjeera water and one bore for all domestic needs and hand wash We made the school water positive tapping all of rain water and reduced water The Rainwater Project , a social enterprise has implemented the RWH works and we as HMA will also be doing an awareness session in school for water and its conservation. They also undertook clean up of existing RWH pits on the campus. 28 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 International Desk HMA REACHES OUT TO THE INTERNATIONAL FRATERNITY HMA International Desk has Association of Business Women in include sectoral conferences, been exploring the possibilities to Commerce & Industry (ABWCI) & promote ‘thought leadership’, facilitate overseas alliances to bring HMA. Last week of March would arrange training/ dissemination/ in trade and academics. see the Thailand segment. HMA capacity building sessions, President Kavita Rajesh is the state research, publications and/ or President for Telangana and Andhra articles appearing in any form Pradesh of media, for enhancing the visibility and outreach of ABWCI and HMA, especially in context with the selected topics. The prospecting was initiated in • ABWCI is an integrated platform Long-term plans For International US, Canada and Japan thus far. dedicated to the economic Desk empowerment of women Further efforts are on to touch in business and is poised to Asia consists of India, base the areas of Asia, Europe, collaborate with HMA on various Bangladesh, Brunei Africa South Africa. To achieve this, other initiatives in addition to Darussalam,Georgia,Malaysia, utilising the collaboration between International Desk. ABWCI and Maldives,Nepal, Pakistan, HMA, will work with each other Phillippines, Singapore, Srilanka, to explore opportunities to jointly Thailand collaborate and work together on services related to women entrepreneurship and women’s economic empowerment, with intention to take up projects on partnership basis and any other opportunities identified by either party and mutually agreed upon to work together. Europe consisting of Latvia, Montenegro, Norway, Africa consisting of Kenya, Nigeria • ABWCI and HMA, will collaborate to jointly create/ curate programs which may THE MANAGEMENT REVIEW 29

International Desk explore the Trade and Academic Immediate Action Points Collaborative possibilities in a first Georgia – Talks are in progress of its version more with an idea to for a virtual meet to explore both learn and build pathways to bring in the trade and academic alliance collaborations. possibilities. Please watch this space for more updates. Our associate Mr. Jagadeswara Rao Maddukuri is a creative tech Canada - The International Desk innovator who has been involved Meet with CICE representative, in the transformation of Polish Canadian Trade Commissioner, telecommunication industry since Principal, HPS Begumpet meet is a 1993. He is part of a team, which second positive notation after the commissioned and managed the last meet with collaborating in 3 operations for the first independent areas, agreed in principle and a step telecom operator in Poland. He is for HMA and a leap for the School a restless promoter of Indian tech Managements in India...Meeting is and IT business in the European scheduled in March2022 first week Union. Thailand Anji Eprasari is our associate here. A meeting is scheduled in the last week of March for taking forward the possible trade and academic collaborations. Poland - International Desk exploring the opportunities with Poland in Europe. Mid March 2022, the HMA International Desk would 30 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 TEAM HMA - 2021-22 MC MEMBERS B Kavitha Rajesh V Ramchander Dr Ravi Kumar Jain G Jaywant Naidu President Vice President - Head Finance Secretary Treasurer Proprietor, Om Sai Andhra Paints Former MD, APITCO Ltd Director, Symbiosis Institute of Chartered Accountant, Business Management Jaywant Naidu & Company K Chandrasekhar Vijay Vedantam Sankara Venkata Krishna Prasad Jt Secretary Convenor Memebership Editor - TMR, Convenor - AIMA, International Desk, Co Convenor Memebership Director, Excelsior Human Capital President- Atlas Financing Research Solutions & Consulting Pvt Ltd CEO & Director, Cito Healthcare (P) Ltd Sandhya Sripada Prof Mahesh Kumar Soma Rajendra Krishna Prasad Peddi Consultant - Advocate Convenor - Research & Surveys & Quiz Convenor - Young leaders & MSME /Co Convenor Women Dev Co Convenor - SDP -FDP-IRP - Constitutional Professor, IBS Hyderabad Amendment & Code of Conduct Business & Director PRK Engineering Services CO-OPTED MEMBERS Dr. Sriharsha Reddy Rohini Naidu Mohan Rao Convenor - IRP, Convenor - WDP, Co-Convenor -E-IT Constitutional Amendment & Social Media & Website Code of Conduct Dean - IMT Founder, The Girl Foundation Advocate Vikrant Mohan Prof Vandana Samba Dr. Renuka Sagar Convenor - E-IT Social Media & Website, Convenor - FDP/SDP, Convenor - MDP Co-Convenor - Young Leaders Committee/ MSME Co-Convenor - IRP R B V R R Womens College National President – AIAWA, Founder & Chairman Professor, THE MANAGEMENT REVIEW 31 of ASPA, and CEO – Shree Mohan Auto Service St Joseph's Degree and College

CO-OPTED MEMBERS S.No. Name Designation 1 Dr. Sriharsha Reddy Dean - IMT 2 Ms. Rohini Naidu 3 Mr. Mohan Rao Founder, The Girl Foundation 4 Mr. Vikrant Mohan Advocate Mr. Vikrant Mohan is National President – All India Automobile Workshops 5 Dr Vandana Samba Association, Founder & Chairman of Automobile Service Providers Academy and 6 Prof Renuka Sagar is also Chief Executive – Shree Mohan Auto Service Professor & Research Co-ordinator, St Joseph's Degree and PG College Professor, R B V R R Womens College ADVISORS - 2021-22 S.No Name Designation 1 Mr B P Acharya IAS (retd) Former Spl Chief Secretary, Govt. of Telangana & Former Director 2 MCRHRD 3 4 Mr S K Joshi IAS (retd) Former Chief Secretary, Govt. of Telangana 5 Prof D N Reddy Chancellor, Malla Reddy University 6 7 Mr. Mahesh Bhagwat DGP, Rachakonda 8 9 Prof Geetha Krishnan Former Director - Centre for Executive Education at ISB currently heads 10 the Digital Blended Learning programme and the Urban Practitioners’ 11 Programme at the Indian Institute for Human Settlements, based out of 12 Bengaluru 13 14 Mr Abhiram Krishna Director General, Bhadruka Group of Institutions 15 Dr Vijayalakshmi Kanteti Director, Andhra Mahila Sabah School of Informatics 16 Mr Kingshuk Nag Former Editor of ToI Hyd 17 18 Mr Somashekhar Mulugu Former Editor of Hindu Business Line Hyd 19 20 Mr Balbheem Vaidya DGM MSME - SBI 21 22 Mr Venkataram Vasantavada MD, SeedWorks International Pvt Ltd 23 24 Ms Rama Devi Founder President ALEAP Ms Sunita Kumar Chairperson & Managing Director of MAA Ent Hospitals Pvt. Ltd., Ms Kalpana Ramesh Water Conservationist (Entrepreneur & Environmentalist, Adva Enviro Solutions Private Limited) Mr Hari Tukkapuram Managing Director, Urban Prime Projects Ms Sirisha Tenneti Handling Trademarks / Brand Protection Legal Portfolio(IP) for ASIA, EUROPE, AFRICA, MENA, CIS & LATAM at Hetero Labs Ltd as a Consultant; Mr A. Devender Reddy CEO of Eride, an electric vehicle manufacturing and mobility company Mr Suresh Kocchattil COO Janam TV Dr.Gampa Rama Lingamurthy Doctor of Medicine Mr Ramesh Vemuganti PP Mr Srinivas Ayyadevara PP Mr Sravan Kumar Madap PP Mr Harishchandra Prasad PP Mr Nagesh Vishwanatham PP 32 THE MANAGEMENT REVIEW

Volume: 21  |  Issue: 02  |  February 2022 SUB-COMMITTEES - CONVENORS & MEMBERS - COO & SECRETARY HMA ARE DEEMED MEMBERS OF ALL COMMITTEES S.No. Sub Committee Convenor Co-Convenor 1 MDP Prof Renuka Sagar Dr Ravi Kumar Jain 2 FDP & SDP Dr. Vandana Samba Ms Sandhya Sripada 3 Membership Engagement & Mr. Vijay Vedantam Mr Sankara Venkata Krishna Prasad Service 4 Research/Surveys/Quiz Prof Mahesh Soma Mr Chandra Shekar / Mr Vijay Vedantam 5 Editorial Sankara Venkata Krishna Prasad Mr Chandra Sekhar / Prof Mahesh 6 Finance Committee Kumar Soma / Rajendra Prasad / Dr. Ravi Kumar Jain 7 Constitution Amendment & Code of Conduct Mr Ramchander Mr Jaywant Naidu ( VP to decide committee) 8 Coordination with AIMA Mr Mohan Rao Ms Sandhya Sripada / Ms Sirisha 9 E - IT Social Media & Website Tenneti 10 Women Development 11 Young Leaders Committee Mr Sankara Venkata Krishna Mr Jaywant Naidu Prasad / Mahesh and MSME Committee 12 ISO/SOP's/Awards Refinement Mr. Vikrant Mohan Ms Rohini Naidu Process Ms Rohini Naidu Mr Rajendra Krishna Prasad Peddi 13 Accounting Processes 14 International Desk Mr Rajendra Krishna Prasad Mr Vikrant Mohan Peddi 15 Land Committee/ Building Dr Ravi Kumar Jain Mr Ramchander 16 IRP Mr Jaywant Naidu COO 17 Social Impact Desk Mr. Sankara Venkata Krishna Prasad Dr R K Jain / Ms Kavitha Rajesh / Ms Kavitha Rajesh /Mr Mr Vijay Vedantam Ramchander/ Dr R K Jain / Mr Chandra Sekhar PP - Mr Syam Mohan/ Mr Srinivas Dr Sriharsha Reddy Ayyadevara/Mr HarishChardra Prasad / Mr. Nagesh Vishwanatham Mr Hari Tukkaram Dr Vandana Samba / Mr Ramchander/ Ms Sandhya Sandhya Ms Kalpana Ramesh / Mr Chandra Sekhar / Ms Sirisha Tenneti THE MANAGEMENT REVIEW 33

SUB-COMMITTEES S.No Name Convenor Co-Convenor 1 Dr Ravi Kumar Jain ISO/SOPs/ Awards Refinement all committees Process 2 Ms Renuka Reddy MDP IRP 3 Ms Vandana FDP/SDP Research Surveys Quiz/ International Desk 4 Mr Vijay Vedantam Membership 5 Prof Mahesh Kumar Soma Research Surveys Quiz Social Impact / Research Surveys Quiz 6 Mr Chandra Sekhar Editorial Land/Building / IRP 7 Mr Ramchander Finance Coordination with AIMA 8 Mr Jaywant Naidu Accounting Process FDP/SDP / Constitutional Amendment & 9 Ms Sandhya Sripada Code of Conduct/ IRP Membership Development 10 Mr Sankara Venkata International Desk / AIMA Krishna Prasad Coordination, Additionally Women Development Editorial 11 Mr Rajendra Krishna Young Leaders Committee/ MSME Prasad Peddi Young Leaders Committee and E-IT Social Media & Website MSME Committee 12 Ms Kalpana Ramesh 13 Dr Sri Harsha Reddy Social Impact Desk 14 Mr Vikrant Mohan 15 Ms Rohini Naidu IRP 16 Mr Mohan Rao E-IT Social Media & Website 17 Ms Kavitha Rajesh / VP / Secretary Women Constitutional Amendment & Code of Conduct Land / Building Disclaimer: The views expressed in The Management Review are the individual opinion of the authors. The images used are indicative of the subject matter and hence have no other intentions for such usage. The editor & publisher are not liable for any disputes arising out of such views and claims and thus are immune from legal or related implications if any. 34 THE MANAGEMENT REVIEW