The Management Review_December 2020

PRESIDENT'S MESSAGE Sanjay Kapoor 4 panel lecture meeting, the first of the Eminent Speakers as below have President, series had Mr. Jayesh Ranjan, Principal confirmed their participations Hyderabad Management Association Secretary, Industries & Commerce (I&C) and Information Technology (IT) Mr. Harsh Pat Singhania, President, All Management as a lesson is learnt in every Telangana Government. Await the India Management Association, Director, day of our life and one needs to know upcoming balance lecture meetings with J K Organization & Vice Chairman & MD, what and how to manage; Goals are what eminent speakers on relevant topics. JK Paper Ltd, are needed to ensure that these lessons The videos of all our sessions are live are put into practice and to begin with the on Facebook and the links available on Mr. C K Ranganathan, Chairman & end in mind. When you are clear about YouTube and Twitter too. Managing Director, CavinKare Pvt Ltd what you want to achieve, have the vision, and Senior Vice President, All India the passion and the drive to achieve it, Glad that our vision to create a niche Management Association then the how, follows naturally. service for the students through the Certification Course of the Industry Mr. Hemant Kanoria, Chairman, SREI Knowing is not enough; we must apply. Readiness Program, had a successful Infrastructure Finance Limited and Willing is not enough; we must do. Most inception in creating the first batch. As Vice President, All India Management impossible goals are met simply by now the first batch is ready, the second Association breaking them down into bit-sized batch intake will start from 5th December chunks, writing them down, believing 2020 as we go to the press. Ms. Rekha Sethi, Director General, All them and going at full speed ahead as if India Management Association they are a routine. The first of its kind survey undertaken on citizens perspective about COVID vaccine Mr. K Ullas Kamath, Joint Managing The 47th HMA Annual Awards ceremony has been covered by media ensuring good Director, Jyothy Labs Ltd is scheduled on the 12th of December responses. 2020, at HICC, Hyderabad graced by Mr. Mr. Himanshu Talwar, Assistant Secretary Kishen Reddy, Hon’ble Union Minister for The Regional Management Conclave, General, The Federation of Hotel & State for Home Affairs, Government of a flag ship event of AIMA will be Restaurant Associations of India India as the Chief Guest and Mr. Harish conducted by HMA through an online Rao, Minister of Finance Government of platform with the theme “Transformation Ms. Syna Dehnugara, CBO LetsVenture, Telangana, as the Guest of Honor. for Continuity” on 10th of February Features Editor CNBC-TV18, Co-author 2021. The Conclave will have eminent of Young Turks, YLC Co- Chair Tech HMA have partnered with Indian Direct speakers and dignitaries from Corporates, Startup. Selling Association (IDSA) for a series of Academia & professionals with inaugural session followed by 4 plenary sessions viz Confirmation from below are awaited: Mr. K T Rama Rao, Hon’ble Minister for ∙ Marketing in Times of Crises: IT, Industries, MA & UD, Telangana Perform or Perish Mr. D Shivakumar, Group Executive ∙ Post-pandemic Economy: From President, Aditya Birla Management Recovery to Transformation Corporation Private Limited & Past President, All India Management ∙ Go Digital or Go Bust: Technology for Association Business resilience Mr. T V Mohandas Pai, Chairman, Manipal ∙ NextGen Leadership: Change with Global Education Services Pvt Ltd & Continuity Past President, All India Management Association. CONTENTS Hyderabad Through the Eyes of Kingshuk Nag Mr. Ankit Samdariya, CEO, The Hive President’s Message Kingshuk Nag 8 Sanjay Kapoor 2 Mr Abhishek Nath, Managing Director & Realize The Unstoppable 8 CEO, IXORA Corporate Services Woman In You Private Ltd The Editor’s Desk Entrepreneurship 10 You may like to block your calendar for Sankara Venkata Krishna Prasad3 In Self-Reliant India this knowledge sharing conclave by some of the best minds of Management. Effective Technology Management - Business Quiz – 10 Right Tools For Startups, MSME's, 14th Edition, December, 2020 We believe that every ceiling, when Professionals, in a Covid-19 Impacted reached, becomes a floor, upon which one World Management Development Programme walks as a matter of course and in right Ramesh Vemuganti4 Sr. Consultant, Captain Strategy perspective. If the plan does not work, we change the plan but not the goal. As International Anti-Corruption Day: Team HMA 2020-21 12 an august member of this association please partake in every activity of December 9th HMA, so that we together, can aim for what we envision HMA - the most Alaparti Sudarsana Kumar 5 Feedback: There is nothing like honest valued association by you with the feedback. We request you to go through this larger picture to all. We request you to Gayam Motor Works — 6 issue of The Management Review and give evoke the adage Vision without action a Name to Reckon with in EVs us your suggestions on how to improve the is daydream. Action without vision is Mulugu Somasekhar design and content of the same. You can email nightmare – A Japanese proverb us on : [email protected] 2 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 05  |  December 2020 THE EDITOR’S DESK As year 2020 comes to a close, The reputed columnist Somasekhar focuses on Sankara Venkata Krishna Prasad Management Review, your favourite an Electric Vehicle maker, from who set up Editor newsletter of Hyderabad Management shop in London as well and growing. The Management Review Association, reflects some of the important elections that took place domestically and Hyderabad from the eyes of one of our Editorial Committee internationally as both Washington and advisors indicates how it should view its Hyderabad had their citizens exercising their progress vis a vis another southern state Mr. Sankara Venkata Krishna Prasad, franchise. more reputed in things IT and ITes ala apples Life Member, Joint Secretary & Editor to apples. This issue continues the supplementary to V Ramchander, present to the management students the ideas A joint panel of HMA and Indian Direct Life Member, Secretary that took shape into IRP (as part of HMA Selling Association (IDSA) had discussed initiatives of SDPs) , the Industry Readiness threadbare on entrepreneurship and its role Mr. K. Chandrasekhar, Programme, a brainchild of our President in self-reliance of the nation. Member & Treasurer Shri Sanjay Kapoor, has done its first cohort and as we go to the press, the second cohort As has been the practice, HMA confers Prof. A. R. Aryasri, is coming into the vogue. various awards on the deserving Life Member management professionals. The ceremony is Technology Management is a focus that is scheduled for the 12th of December 2020 Mr. Suresh Kochattil, brought by one of HMA’s past presidents. as we go to the press with Union Minister Co-opted Member Technocrats apparently would have an edge of State for Home, Government of India as in both the industry and academia in the the Chief Guest and the finance minister, Mr. Narayan Rao, way they manage day to day. Government of Telangana as the Guest of Life Member Honour. Anti-corruption has been a plague that Mr. P. Rajendra Krishna Prasad, requires many vaccines to put it down Others include the regular MDPs, WDPs, Life Member and has been thriving inspite of many Quiz and more. The Management Review developments to counter it. A member of thanks all its sponsors and advertisers for their Mrs. Geeta Mallikarjunan, HMA describes the causative factors leading continued patronage. As we look forward to COO to it, the measures to contain and the another month and a new year, watch out impediments enroute to eradicate it. for more in these columns including but not limited to trainings under IRP, and more in the Hyderabad sits up and takes notice. as Management related programmes that HMA part of the start-up stories, this month, the has been making a mark.    https://www.facebook.com/HyderabadManagement/ https://twitter.com/hydhma   https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured  https://www.linkedin.com/company/hyderabad-management-association---india/  www.hmaindia.net for HMA Membership: http://hmaindia.net/membership  for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html HMA UPCOMING EVENTS-DECEMBER 2020 S.No Date Day Time Topic Resource Person 6pm-8pm Banking: Shri Rajesh Reddy 1 05.12.2020 Sat Emerging Trends (Retail, Banking, Logistics: Shri Saurab Kumar Logistics, Startup) Startup: Shri Tagoreji Yermeni Banking: Prof Sriharsha Reddy 2 06.12.2020 Sun 11am-1pm Emerging Trends (Retail, Banking, Logistics: Prof Laeequddintail Logistics, Startup) Retail: Prof Satya Prasad Startup: Prof Apurva Sanaria 3 06.12.2020 Sun Launch of IRP-2 Shri Chirantan Chatterjee 4 11.12.2020 Fri 6pm-8pm Digital Transformation Chief Guest Shri M. Kishan Reddy, Guest of Honour Shri T. Harish Rao 5 12.12.2020 Sat 6pm-8pm 47th HMA Annual Awards 2019-20 Shri Sanjay Kapoor & Shri Shiva Kumar 6 13.12.2020 Sun 11am-1pm Case Studies of Successful business 7 13.12.2020 Sun Concluding Sessions of IRP-1 Editor: Sankara Venkata Krishna Prasad, Publisher: Hyderabad Mangement Association, The Cover Page and Technical Support: Active Ads & Printers Pvt. Ltd. THE MANAGEMENT REVIEW 3

Featured Article EFFECTIVE TECHNOLOGY MANAGEMENT - RIGHT TOOLS FOR STARTUPS, MSME'S, PROFESSIONALS, IN A COVID 19 IMPACTED WORLD The information age has resulted in a Vietnam and others – can be explained to Ramesh Vemuganti knowledge economy. This in turn, has the above changes we are witnessing. given birth to a Technology revolution as Past President, Advisor-HMA, Corporate Technology is an application of Knowledge. Young Start-up founders and techprenurs Productivity & HR Consultant and The Knowledge economy has transformed need to harness the developments in the FacultyTrainer, CEO Coach into an innovation economy which is tech domain and update their products changing the culture and style of working in as the world envisages for a better reach. development, disruptive innovations, organizations. A good product gets its perfect utility marketing, forecasting, big data, time to only when utilized by maximum number market, etc. It’s fairly enriching! DIKTI World of people who find it helping them lead a better professional and personal life. I have been delivering talks in various To start with, we need to understand institutions and universities places pan India the DIKTI world. DIKTI is an acronym A set of policies or practices that use which includes a lecture on \" Technlogy for data, information, knowledge, technology to design, maintain and augment Management for a competitive edge at technology, innovation. The information the consumer with better experience are DMA - Delhi Management Association . age, ignited by the microprocessor and the basics of Tech Management. The result When I gave a talk at ITU - International spurred by the internet, has expanded could be phenomenal operational cost Technological University, San Jose, and diffused knowledge – across regions, effectiveness, creating market dynamic California to around 125 Technology nations and continents. Information and products, enhance client experience or professionals, it was quite revealing. Knowledge are no longer confined to a enhance the overall performance and They are doing intensive work in cutting select few institutions and universities. thereby also multiplying revenue turnover. edge innovations and emerging areas Outstanding and meritorious candidates in electronics, cloud, e commerce, can come from any institution, with There are several competitive benefits that analytics, telecom, cyber security, AI, a no-holds-barred approach. Indian Tech Management could yield on a broader machine learning. Participants expressed IT professionals, entrepreneurs and top perspective. Tech Management has various different perspectives on various aspects executives , who got educated from stages starting from Technology – Planning, of Technology management, selling a Govt schools and state universities , are Forecasting, Innovating, Developing, technology, where USA had focused, what leading many large enterprises and mega Transfer, Absorption, Diffusion, others. Japanese do, entrepreneurial challenges & corporations globally. It has sprawled all diverse marketing implications. Delighted over the universe. The fall of the Berlin wall Tech Planning (TP) to Technological global audience.  has opened the floodgates for transfer of Implementation(TI), all the time, Technology millions and millions of technologies and Strategy (TS) resulting in Tech Diffusion (TD). Covid 19 is the greatest challenge being innovations, from the West to the East, faced by organisations and economies in the which was the other way round prior to So we can summarize the various stages world. Professionals, entrepreneurs, artists, that. This resulted in Asia emerging as an of Technology Management using the scientists, bureaucrats ,and politicians will information power hub in the 21st century. following block diagram.  stand to gain immensely in multifarious ways with a right comprehension of Effective Technology Management TP -> TFC -> TI -> TD -> TT -> TA -> TI -> Technology Management.  TS ================> TD. Information age, Knowledge economy, Note Technology forecasting, Technology Brilliant Technology Planning, Suitable transfer, R & D management, Technology Technological forecasting methods , The above stated acronyms are the exclusive assessment, Technology acquisition, Technological Innovation , Good Technology domain of the author . They are topics in the absorption, Technology diffusion are various development , Effective Technology popular MBA in Technology Management, aspects of Technology Management for transfer, Proper Technology absorbtion, called MBA - TM, offered by the Dept of Covid 19 impacted economies. They are the Technology Implementation with Business Management, UCCBM at Osmania domains and subjects of the future to thrust Technology Assessment at every stage is University. As a Visiting Faculty for 17 upon by professionals and organizations to ETM - Effective Technology Management. years, I delivered over 2000 lectures in gain a cutting edge.  Technology Strategy must be devised various aspects and types of Technology accordingly. Desirable Technology Diffusion Management in the University and other Today, there is a convergence of is an outcome ,  institutions , universities and associations. technologies and platforms globally. This Over a 1000 working professionals, managers is impacting economies as well, to a great An in-depth understanding of ETM and & entrepreneurs have scaled up & are extent. The present unrest in Europe, Technology Transfer leads to many routes occupying coveted positions globally after innovative resurgence and technological to a successful R & D Management. graduating from Osmania University MBA – prowess of Israel, emergence of Brazil on Different facets of Technology Management Technology Management program here. the global scene , rapid technology driven enable an organization to get a competitive progress made by India and China, surging edge in industry. Tech Management ahead by new age economies like Turkey, answers intriguing questions on technology development, accelerating product 4 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 05  |  December 2020 Featured Article INTERNATIONAL ANTI-CORRUPTION DAY: DECEMBER 9TH The United Nations General corruption. A large number of Alaparti Sudarsana Kumar Assembly on October 31st, 2003 complex, restrictive regulations adopted the United Nations coupled with inadequate controls Corporate Productivity & HR Consultant Convention against Corruption are characteristic of developing and Trainer. Former Regional Director. and designated December 9th countries that become causative National Productivity Council -India, as International Anti-Corruption factors for corruption. Member, HMA Day, in order to raise awareness about corruption and of the role To understand corruption along Impediments of Convention in fighting and with institutional analysis, a preventing it. This convention political and economic analysis But the real impediments to the came into force in the year 2005, is also important. Corruption fight against corruption are as and since then the day is being is closely linked to the type of much the interests of the politico- observed annually. government involved. The link administrative apparatus as the between political and economic fatalism and ignorance of the victims, Impact of Corruption power can be direct, where access maintained by a culture of fear to political power ensures access to nurtured by those who benefit from Corruption is a complex Social, economic privileges. corruption. The private sector can Political and Economic phenomenon also make an important contribution that affects all countries. Corruption Another feature common to the fight against corruption, by undermines democratic institutions, to the countries is their policing its own codes of conduct slows economic development underdevelopment, which is and sticking to high standards and contributes to governmental conducive to corruption. of governance. The fight against instability. Corruption has significant corruption must be based on the impact on Organizations, Individuals Low level of education found development process itself. and Communities, resulting in in underdeveloped countries financial loss, damage to employee maintains citizens in a state of Conclusion morale and organization's ignorance of their rights, barring reputation. Organizational focus and them from participating in political The problem of corruption in the resources then get diverted from life. developing countries cannot be the deliverance of core business solved simply by applying anti- and its services to the community Remedies corruption structures that work in towards disciplinary action, OECD (Organization for Economic termination of employment, wasted Greater transparency, Cooperation and Development) taxpayer funds, loss of goods accountability and merit-based countries. A reduction in and services, lower community Human Resource Management in corruption depends on economic confidence in public authorities and public administration are principles development. It is thus for each such other factors. which, if implemented, make country concerned to draw it possible to curb corruption. up its own strategy, by which Causes Reduction in contact levels and it can then lead to a virtuous permissions, implementation of circle of development and good In practice, it is the environment reforms and simplification and governance. in which public and private computerization of procedures in servants operate that causes government departments will help to reduce the level of Corruption significantly. Implementing the reforms effectively requires a strategy that really is operational. THE MANAGEMENT REVIEW 5

Featured Article - Start up Stories GAYAM MOTOR WORKS — A NAME TO RECKON WITH IN EVs It’s the budding dream of creating a brand The company has also gone global M. Somasekhar BMW nay GMW in the emerging sector recently, opening an office in London. Former Associate Editor, of automotives called Electric Vehicles It aims to get a slice of the EU and UK The Hindu Business Line Hyderabad, (EV), that has fuelled the growth story markets. The confidence is built on Advisor to HMA of this start up from Hyderabad. In just a the company emerging as India’s first decade, Gayam Motor Works (GMW), has to get EU Certification for the electric The Gayam brothers, Raja and Rahul not just indigenously produced electric 3 wheeler, SmartAutoTaskman. It has took over the facility from the father 3-wheelers, but also exported them to entered into a tie up with TukShop in and converted the plant into making 15 countries. London to expand.  automotives. It was around 2010, Raja an automobile engineer began the journey. Raja, Rahul and Harsha, the trio in their COVID 19 & Coping: Soon, Rahul, who was doing research 30s, have built the company on a ‘Culture on materials and batteries in the US of Continuing Innovation’. This has helped Like most industry sectors and joined him. Within a year, Raja roped in them transition from a retrofitting entity Automotive took a beating during the Harsha, a classmate at the IIITH and with to developing EVs indigenously. Their lockdown and immediate period of the a Stanford Executive Programme to back, latest offering of a 4-wheeler in the form Pandemic, GMW too has. But, “ We have thus completing the team. of an electric ‘van type’ vehicle should be been lucky and our adaptive nature to in the market by mid 2021. market demands helped. The sharp rise In the initial years, after incubation at in online sales, subsequently the pressure the T Hub in the IIITH, they assembled The big boost to their hard work came in on logistics and e-commerce firms has 3 wheeler Autos with petrol cng and the form of the Lithium Ion battery and a unexpectedly boosted our business and exported. Simultaneously they converted battery swapping system they developed. 3 wheeler Autos, which are in demand in a Tata Nano into a full EV. As trials, they This gave the EVs more battery life and this segment”, explained Harsha. drove it for 20,000 to 30,000 kms to also an alternative to overcome the establish the technical feasibility. The issues of time lags for recharging, through As online shopping grew, we became earnings and efforts went into Research replacement, says Sri Harsha Bavirisetty., indirect beneficiaries with our vehicles and Development in EV and sustainable Chief Operating Officer (COO). in demand for moving essential produce mobility.  like medicines, groceries etc from With a successful 3 Wheeler different points within the operations “Our thinking was that the first wave of Autorickshaw, ( SmartAuto), an of the eCommerce and logistics firms. EVs driven by giants like Elon Musk’s Electric Bicycle ( Limitless E Bike) and Therefore, we could bounce back quickly. Tesla would be limited to the developed a 4-Wheeler and most importantly the The problem areas were import of some nations. Countries like India would be in technology and indigenous manufacturing parts, labour, specially skilled and mostly the second wave. In 2010-11, it was early capability of most components, GMW is related to supply side, he explained.  days in India and EV did not appeal much well placed to take off as the EV Policy to Private Equity or financial institutions of the Centre and States translates The Pandemic has also in a way to lend. So we focused on creating the into action, more recharge stations are pushed our plans to raise about $20 base, developing knowhow and battery established and the ecosystem starts million funding to scale up operations, power”, explained Harsha. getting into place. “We have the early infrastructure and meet growth plans for mover advantage as well as emerging as the next decade atleast, until possibly The big break came only in 2015, after a completed player in the space”, says the COVID19 comes under control. At the company built the battery suitable Harsha. present GMW is operationally profitable for Indian conditions. Most components and the steady growth is driven by were indigenised. The vehicle, battery At present, the major market for the ploughing back the money into the and dashboard were integrated using company is the organised logistics and company, he said. IoT. This gave capabilities of remote eCommerce majors starting from Big control and predictive maintenance. The Basket to Flipkart and IKEA to Amazon. The Idea & Beginnings: 3 wheeler Auto (EV) was priced around Exports have been rewarding. However, Rs 3 lakhs, which was less than half of the retail or individual customer market The foundation and growth of GMW ( the imported components and assembled will take time to attain size and mature, name is derived from the family name version.  says Harsha. Since the launch of the of the founders) is built on a bus body economical, 3 wheeler Auto in 2015, making unit in Patancheru Industrial the company has sold over 8000 vehicles Area in Hyderabad. After 25 years so far. into business, supplying to Transport Corporations and the Army, the unit was shut down by the father.  6 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 05  |  December 2020 Featured Article - Start up Stories (Cont...) On the question of why start with 3 Potential & Challenges: Interestingly, the National Electric Wheeler Autos, Harsha says, first it’s a Mobility Mission Plan of 2013, under big market. Secondly, large automobile There is no denying that EV is the future. the Dr Manmohan Singh led UPA Govt companies are focusing on electric cars The market will grow as voices for clean intended to give the first push. Following and scooters. and renewable energy, less pollution, that, the Narendra Modi led NDA Govt sustainability become loud.  too came up with more incentives. In the The Technology Edge:  last few years with initiatives from the There is growing competition, but what India is expected to witness a big jump in Union Minister for Transport, Highways gives GMW the edge is the battery automobile sales in the coming decade. & MSME Nithin Gadkari, a National EV technology, power control systems From about 210 million vehicles sold in Policy and nearly 10 states following suit, and the serviceability, says Harsha. 2015, it is projected to grow to around the move towards creating an enabling The battery swapping technology helps 400 million in 2030.  ecosystem are being set in motion. replace a drained battery with a fully He said, the Govt plans to set up one charged one rather easily, despite the EVs accounted for less than 3 percent charging kiosk at around 69,000 petrol complex set of operations involved. of all automobile sales in India in 2019. pumps across the country to promote It has two advantages. One is quick However, in 2019-20, 1.56 lakh EVs electric mobility. The Centre gave nod to replacement option and second were sold ( minus rickshaws) against 1.3 utility majors like NTPC, EESL, REIL to set drastically cut the refuel long time from lakh units the previous year, a 20 percent up 2600 charging stations in early 2020  hours to minutes.  growth , according to the Society of In traditional cars, the battery powers a Manufacturers of Electric Vehicles.  According to industry sources, India set of auxiliary systems, whereas in EVs, had about 650 charging stations (2018) everything is dependent on the battery. There are limitations of the market compared to 33k in China. India also GMW has developed its own technology too for EVs at present. While logistics does not have huge lithium reserves & through R&D efforts. It has about 250 companies such as BigBasket, Grofers, battery making Technology capabilities at employees now with a strong research Amazon are using our vehicles for ‘ point present. Globally, China has 70 percent of team.  to point’ deliveries, the Government the EV market, US 12 percent and Japan of Telangana & AP are using them for & S Korea and a few others, the rest. waste collection and disposal. We have set up the battery charging/swapping infrastructure at their hubs. In addition, the EBike, which was first used by UberEats and exported to US and Singapore also finds use for patrolling by lady police in Vijayawada, says Harsha. There are multiple reasons for this slow growth in EVs. According to Harsha, the main are charging stations, Insurance, attractive funding from PEs, FIIs etc, power availability etc. The entire ecosystem might be ready in the next 3-5 years. After that, the take-off could happen around 2025, he feels.  THE MANAGEMENT REVIEW 7

Featured Article HYDERABAD THROUGH THE EYES OF KINGSHUK NAG In the campaigning yesterday, Hyderabad is today. Kingshuk Nag just concluded for This would mean that Hyderabad is municipal elections, following Bengaluru; how many years Former Resident Editor, Times of the state’s ruling behind is Hyderabad, remains a moot India Hyderabad, Advisor to HMA establishment point and how many years it will take referred many times to overtake Bengaluru is a matter of fro) Hyderabad airport may not be as to Ahmedabad and speculation. But the question is: why unpleasant as in Bengaluru but it is also pointed out how should Hyderabad follow Bengaluru, at not a very pleasurable journey although Hyderabad was much all? This is especially because Bengaluru a 13 km long over bridge has done a lot more developed has reached a point of saturation and to speed up the vehicles. than the Gujarat is over crowded with tremendous city. Hyderabad pressure on its infrastructure. I am The tag of a mega city is great feel should rightfully making this point because Hyderabad is good experience for its denizens. But be compared to also growing very fast and the popular sit back and think deeply: how does Bengaluru, the other thinking is that more rapidly that it this benefit the city dweller? In fact it southern city that grows the better that it is for the city. will be a better idea to stay in smaller took the lead early in Nothing could be farther from the truth towns where the infrastructure should this century and the than this. The fact is that the faster that be developed adequately to allow for last decade of the the city grows and expands, the worse fast transportation to other smaller last century and established itself as the that it becomes for its citizens. The towns. Historically in India smaller Silicon Valley of India. denizen has to travel much more for towns have very poor infrastructure, his/her daily activities through crowded with no power and water facilities, no In fact, the development of Bengaluru roads with vehicles crawling all over. schools or colleges. We are talking of as the Silicon Valley, spurred the Residents, especially the new ones are smaller towns with developed facilities. then chief minister of the undivided forced to take up accommodation far If governments think of a development state to start developing Hyderabad away from city centres to where they plan that aim for such facilities that so that it could rival the garden city have to go every single day for work. would be a great idea. Smaller cities in IT growth. Has this happened? Metro rail being run in many cities with upgraded and self- infrastructure The answer would be both yes and (including Hyderabad) hardly make up located at a little distance for each no. From a dusty town circa 1995 for the long journey undertaken by other can spur the growth of each known as the city of the Nizams, well the office goers every day. With civic other, yet at the same time acting as known for biryani, maska buns, and administration unable to keep pace a decongestant. The quality of living other delectable delights besides with the growth, the city is constantly would be greatly upgraded. May be the Charminar, Faluknama and the under pressure. it is difficult to do this to Hyderabad Chowmahalla palace, the Himayatsagar at this stage of development when and the Osmansagar, Hyderabad has Bengaluru was a quaint little city the city has become very congested. come a long way. Though the Nizami till there was pressure to set up a But there is no harm in trying to block culture still dominates Hyderabad new airport to adequately serve the the expansion of the city and prevent it is now an IT city which is closely denizens. This thinking may have been new colonies from coming up. Heavy linked with the Silicon Valley of the correct but the new airport was set penalties should be levied on those US. Top IT companies have now set up about 55 km away from the city breaking the law so that denizens who up shops in Hyderabad. The past and at Ibrahimpatnam and on the way to have chosen Hyderabad as their home the current CMs, viz. Chandrababu Nandi Hills (that was a popular picnic find it pleasurable to reside here. Naidu, Y S Rajasekhara Reddy and K destination). Now the journey into the Chandrasekhar Rao who became chief city from the airport (and vice versa) is ministers in succession are responsible one hell of a problem with huge crowds for this. on the way that makes the travel very unpleasant. This is one reason why I There is a saying prevalent in have stopped travelling to Bengaluru Hyderabad: what Bengaluru was and I am sure that there are many others like me. The journey to (and 8 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 05  |  December 2020 Women Development Program (WDP) REALIZE THE UNSTOPPABLE WOMAN IN YOU The panelists are the world that they are \"Unstoppable Mrs. Manjeera Mrs. Keerthy Reddy Women\" Mrs Keethy Reddy talked about Venkatesh AVP - People & Culture, Mrs.Manjira Venkatesh ,senior Advocate how Women are born multitaskers and Advocate & Mediator Maxivision Group of and Mediator how they are psychologically much Eye Hospitals stronger than men. Mrs Keerthy Reddy, AVP, Maxivision She suggested women that to be and more students Group of Eye Hospitals unstoppable, women should always be prepared for self rescual at any given access higher Prof. Chaitanya chintham point of time in life. She encouraged women to take up education in the Principal and professor challenges, risks and never let go off any Vijaya School of Business Management opportunities up on their way. hope of upward She appealed to all women to Make The moderator for the session is Mrs. a strong and concrete self plan on all mobility, expanded Kavitha Rajesh,Vice-president HMA. aspects, at every stage to move forward. knowledge and Answering to the plethora of questions The final word what she gave is \" JUST BE posed by the moderator, following are YOU AND THE WORLD WILL ADJUST\" independent futures, the key points that were discussed by Prof. Chaitanya focused on the challenges the panellists Mrs Manjira Venkatesh faced by women (Employees, Students the spectre of highlighted that there are several laws that and all other women stakeholders) in gave Women the power to fight . She also higher education institutions. As more violence has come Prof Ch. Chaitanya stressed that while doing the legal battle to mar the everyday Principal Vijaya School women should not loose herself at any lives and aspirations of Business situation.she reiterated that winning the of the youth. life is important rather than winning legal battle.. while quoting her favorite Quote The protective measures that are mandated by the approval authorities \" Rivers never go reverse \"and women for the safety and security of women should learn from that to move forward are highlighted to create awareness in any given situation and prove to and specifically focusing on the DV on Unmarried women in HEIs. She advised every woman to pose Navadurga or 9S traits to upscale themselves and to realize the unstoppable woman in them. THE MANAGEMENT REVIEW 9

Joint Panel Discussion (JPD) by HMA & IDSA ROLE OF ENTREPRENEURSHIP IN SELF-RELIANT INDIA The Distinguished Panel Consists of the Abhiyaan. What better way than to have the eminent Mrs. Jayesh Ranjan, IAS Following: and august panelists give their views on how they and Principal Secretary ∙ Mr. Jayesh Ranjan the companies which they work with have come up Industries & Commerce (I&C) and Information with various entrepreneurship roles, as well as defining Technology (IT), Govt. of Telangana ∙ Mr. Ajay Khanna the Government angle to it. The views of the panelists have proved to be very informative and educative Mr. Ajay Khanna ∙ Mr. Shishir Jha to the audience who were from all over India. The Vice President & Country Head occasion was also the stage for the release of the new Herbale International India Pvt Ltd ∙ Mr. V Venkatram and popular newsletter of HMA The Management Review, November 2020 Issue by Mr.Jayesh Ranjan. Mr. Sanjay Kapoor, President, HMA was the moderator. Startups and innovative approach were the role model for becoming self-reliant. Kindly watch the live video on Facebook to understand, how we can become self -reliant India. ∙ Lt.Cdr. Navy (Retd) Sainath Mr. Shishir Jha Mr. V. Venkatram Mr. Sainath Abbaraju Abbaraju General Manager & Country Head CEO Area Head (AP & Telangana) 4life Trading India Pvt Ltd. SeedWorks International Pvt Ltd Larsen & Toubro Limited Hyderabad Management Association conducted a Virtual Panel Discussion   on November 7, 2020 on Role of https://www.facebook.com/397265333678753/videos/1809061272582911 Entrepreneurship for a Self-Reliant India with the vision of the Prime Minister for a Aatma Nirbhar Bharat Business Quiz BUSINESS QUIZ – 14TH EDITION, DECEMBER, 2020 1. Amazon has committed to build a large data centre with investment of over Dr. Chetan Srivastava Rs.20000 Crore in__________ city of India recently. School of Management Studies, 2. Micromax lead by Mr.Rahul Sharma, is re-entering the smart phone range University of Hyderabad, Life Member HMA with__________ brand of Smart Phones, which will be manufactured in India and will be pitched directly against the Chinese brands. Hyderabad 1. In [ Micro Max ‘In’ series ] 2. 3. Harley Davidson tied up to sell and service their motorcycles in India with Hero Motocorp 3. ________, Indian motorcycles major. Ministry of Ports, Shipping and 4. Waterways 4. Centre has renamed the Ministry of Shipping as______________ recently. Rajkummar Rao 5. “Till We Win” [ Published by Penguin 6. 5. Fast Moving Electrical Goods (FMEG) Company Syska Group has roped Random House India ] in______________ Bollywood Actor recently as the brand ambassador of Syska Assam [ Foundation Stone was laid at 7. Group as the new face of the brand. Khetri on the outskirts of Guwahati, Assam, outlay of Rs. 10.33 Crore] 8. 6. The title of a new book by AIIMS Director Dr.Randeep Guleria, Dr. Chandrakant Cineworld 9. Lahariya , and Dr. Gagandeep Kang, which gives a definitive account of India’s Rajesh Nambiar 10. fight against Covid-19 and how to deal with the pandemic in the days to come is Microsoft [ 70 hours of course ______________________. content will be made available free of cost, covering topics such as digital 7. Indo-Israeli Centre of Excellence (CoE) for Vegetables Protected Cultivation has literacy, enhancing employability, recently laid the foundation stone in ________________ Indian State. nano entrepreneurship and communication skills ] 8. Which large cinema chain has announced closure of all its screens in United Kingdom and United States of America, because of the COVID crisis ? 9. ____________ is appointed as the Chairman and MD of Cognizant for their India operations . 10. National Skill Development Corporation (NSDC) has collaborated with ______________ to empower 1 lakh underserved women with digital skills? ALL THE BEST 10 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 05  |  December 2020 Management Development Programme (MDP) A WORK SHOP ON THE EXPORT AND IMPORT MANAGEMENT The Export and Import  The various types of risks Prof Sivaram Tekuru Management program covered the in International Trade like following: Commercial Risk, Political Sr. Consultant, Captain Strategy,  Opportunities for Export Risk, and Risks arising out Member, HMA of Foreign Laws, Cargo Risk, and Imports as a business, Credit Risk, and Foreign dispelling the myths, and Exchange Risk were discussed.  difficulty feeling people Also the role of ECGC in perceive about the EXIM helping the exporters as a transactions. hedging mechanism towards  International commercial the above risks terms (INCO Terms) like Ex-works, FCA, FAS, FOB,  The role and importance of a C&F, CIF, CPT, & CIP and Customs House Agent (CHA),  internationally accepted on behalf of the exporter, harmonized system codes for Customs  Clearance and (HS codes) for better product Forwarding of goods and identification and transaction coordination in  one  or more were discussed in length modes of transportation. and also several other standardized documents were  The role of Export packing discussed. and labeling so as  to protect and preserve a product, as  Export Financing: In this, it well as aid in its handling is discussed the facilitation and final presentation, were of pre-shipment and post- discussed at length. shipment financing from the banks and lending institutions  The categories of shipping, and also various schemes the cost, travel time, schedule offered by the government for of the movement of ships encouraging exports. were covered. Also the importance of containers,  Payments in Foreign trade standardized and different such as Advance Payment, type’s containers were Open an Account, Bill of discussed for ease of carriage Exchange (B/E), Documentary of goods by one or more Creditor Letter of Credit (L/C) modes of transport without is discussed. intermediate reloading. THE MANAGEMENT REVIEW 11

TEAM HMA 2020-21 Advisors TEAM HMA 2020-21 *Terms & Conditions ApplyHMA welcomes New Members, for details of membership and online application, visitMr. B P Acharya, IAS,Mr. VenkatramVasantavada http://www.hmaindia.net/membership Director General, MCHRD CEO, Seedworks Spl Chief Secretary, GoT, Sponsorship Opportunities are available for details, contact [email protected]. Wg. Cdr. A. Bharath Bhushan [email protected] Mr. Jagdeeshwar Rao Past President HMA IAS (Retd.) Former Principal Publisher / Editor: Sankara Venkata Krishna Prasad, Editor, Joint Secretary, HMA Secretary Revenue Disaster Mr. Ramesh Vemuganti Publisher: Hyderabad Management Association Management Past President HMA Design & Technical Support: HYBIZ TV Dr. Ravi Kumar Jain Mr. Gampa Nageshwara Rao Director SIBM Past President HMA Find us in Mr. Kingshuk Nag Mr. Srinivas Ayyadevara Former Resident Editor, TOI Past President HMA Mr. Somasekhar Mulugu Mr. Sravan Kumar Madap Former Associate Editor, Past President HMA The Hindu Business Line Mr. K. Harishchandra Prasad Dr Balaji Utla Past President HMA Chairman, Center for Environmental Concerns Mr. Nagesh Vishwanatham (CEC) Past President HMA Counsellors Mr. Sivaiah Alapati-ISO, Dr. Chetan Srivastava HYM, QUIZ, International Certifications Pvt. Ltd. Hyderabad University Available at and all leading supermarkets. THE IMAGES ARE FOR VISUALISATION PURPOSE ONLY. Disclaimer: The views expressed in The Management Review are the individual opinion of the authors. The images used are indicative of the subject matter and hence have no other intentions for such usage. The editor & publisher are not liable for any disputes arising out of such views and claims and thus are immune from legal or related implications if any.