The Management Review_January 2021

PRESIDENT'S MESSAGE Sanjay Kapoor the impossible. The last date for online Success in President, submission is 31st January 2021 – by 17.00 management Hyderabad Management Association hrs IST. I am sure that you/your organization requries learning as or your colleagues / peers out there, can/will fast as the world is Seasons Greetings and Wishing All a Happy, nominate for the awards. changing Prosperous, Safe & Healthy New Year 2021!!! We have signed three new MOU’s with CONTENTS Continental Coffee Limited, Gelli Narayana The adage goes that we should ring out Chetty Trust and Mr. Anil Epur for existing President’s Message the old and ring in the new. Resolutions, Young Manager of the Year, Lifetime Sanjay Kapoor 2 commitments, promises and actions will be Achievement Award and HR Manager of the order of the day and so they should be the Year Award respectively with enhanced The Editor’s Desk too, so that we know the path which we Sponsorship. Sankara Venkata Krishna Prasad3 have to take. Walking aimlessly will lead us nowhere, hence we should always have a I am sure that you must have received the Farm Bill – Certain Facts and Figures – basic structure within which we can choose notice for EGM on the 7th of January 2021, Many Myths Dispelled- Implementation the path we want to draw. between 4-5pm. I request each of you to Decides the Outcomes kindly participate in this important EGM Ramesh Vemuganti4 This year we have drawn the path and have to conclude the process of Constitution progressed on most fronts but scope for Changes. We don’t have to engage in grand, Managing Your Boss 6 improvement never ends. The most notable heroic actions to participate in the process Alaparti Sudarsana Kumar is the completion of the first IRP certification of change. Small acts, when multiplied by program (cohort-1)where 31 students have millions of people, can transform the world. Hyderabad Through taken the course and one of them have the Eyes of Kingshuk Nag secured a job in a fortune 500 company We have the opportunity to prove that Kingshuk Nag7 Franklin Templeton and the redeeming we can be the best, even during the feature is that he gives credit to IRP only. pandemic. Hence the “AIMA Regional eMedEvents—Driving Continuing 8 He was one of the 5 toppers of IRP. We Management Conclave” – AIMA- HMA Education In Medical Profession are honored to have been vindicated. The Virtual Regional Management Conclave on Mulugu Somasekhar 10 registration for 2nd IRP Program is on. Check TRANSFORMATION FOR CONTINUITY Will 11 out HMA website. be held on Wednesday, 10th February 2021, Mr. James Peter 11 Hyderabad from 10.00 AM to 2.00 PM Hma's Long Standing Staff 12 The Annual Awards Nite was an affair which Demits Office 13 is most looked forward to. The year 19-20 This conclave will see participation from award function was delayed due to the corporates, Govt, NGO’s and academia. The Career Path in Data Science pandemic. The event which was finally held conclave shall include an Inaugural Session, at Novotel lawns, Madhapur, Hyderabad followed by four plenary sessions, on the sub Business Quiz – on the 12th of December complying to themes of: 15th Edition, January, 2021 all the Covid norms, was a memorable one. The winners were delighted to get • Marketing in times of Crises: Pivot or 47th Hma Awards Presentation the coveted statuette/plaque. The Chief Perish Ceremony  Guest Mr. Gangapuram Kishan Reddy, Minister of State, Home Affairs, GoI, • Post-pandemic Economy: From Recovery Team HMA 2020-21 expressed his pleasure at being invited to Transformation as the Chief guest, as well as stated that Feedback: There is nothing like honest management is not just for management • Go Digital or Go Bust: Technology for feedback. We request you to go through professionals but also for every walk of Business Resilience this issue of The Management Review life. Those of you who could not attend and give us your suggestions on how or watch this live can even now witness it • NextGen Leadership: Change with to improve the design and content of on HMA YouTube https://www.youtube. Continuity the same. You can email us on : editor@ com/watch?v=xYNYI3H5UsU&t=825s hmaindia.net or on HMA Facebook page https://www. Please register at https://docs.google.com/ facebook.com/397265333678753/ forms/d/e/1FAIpQLSc0RxSRLU0-Yg0PIkl videos/379530526670543. TCZQxZyaZLe3E6GYUvJbfsgaEotw56Q/ viewform as soon as possible, as only first We have sent the e- brochure of the 500 registrations can be accepted. I also awards 20-21 to all which is also available request each of you, to kindly spread the on the website. Awards Nominations can word about this conference for the glory of be submitted online – www.hmaindia.net. HMA. We are also in the process of bringing Kindly Nominate and propagate among your out a Souvenir for the conference and seek network through all possible means. ‘Alone your support for advertisements as well as ‘I’ cannot, but together ‘WE’ can achieve articles in it. 2 THE MANAGEMENT REVIEW I reiterate my request for active participation in our HMA programs. All of them have been specially designed keeping your interests and HMA’s vision in mind. It brings to my mind something which I recall – Your obligation is that of active participation. You should not act as knowledge-absorbing sponges but should try to be whetstones on which we can sharpen our wits – this can/will be done only through dynamic participation. “Do more than belong: Participate. Do more than care: Help. Do more than believe: Practice. Do more than be fair: Be kind. Do more than forgive: Forget. Do more than dream: Work”. – William Arthur Ward

Volume: 20  |  Issue: 06  |  January 2021 THE EDITOR’S DESK  As we step into to a new year of 2021,  HMA had amidst the restricted norms Sankara Venkata Krishna Prasad we are also stepping into a new decade. of the pandemic conducted successfully Editor The Management Review, the updated the 47th HMA annual awards function The Management Review and favourite newsletter of Hyderabad with attendees in restricted numbers Management Association and the over high tea at a destination frequented Editorial Committee management fraternity, reflects some by prominent national and international of the important topics of the day conferences. The presence of Union Mr. Sankara Venkata Krishna Prasad, including the new pastures being shown Minister of State for Home, Government Life Member, Joint Secretary & Editor for agriculture, the food industry base of India as the Chief Guest has brought by the central government, possibly dignity and befitting decorum to the Mr. V Ramchander, a revolutionary step towards farm event and it was prestigious to all the Life Member, Secretary management with optimum benefit to a awardees receiving their honours from farmer. the minister’s hands flanked by HMA top Mr. K. Chandrasekhar, brass. Member & Treasurer  This issue continues the supplementary to present to the management students  The Hyderabad being a fit location for Prof. A. R. Aryasri, the ideas that took shape into IRP (as part the country’s second capital was justified Life Member of HMA initiatives of SDPs) , the Industry in an article written by the reputed Readiness Programme, a brainchild of columnist and advisor-HMA, proposing Mr. Suresh Kochattil, our President Shri Sanjay Kapoor, has to de-congest the already packed current Co-opted Member successfully completed its first cohort capital city, Delhi but planning it in a and the second cohort initiated. The first non-Tuglakian way as he cautioned on Mr. Narayan Rao, cohort students who have obtained ranks, the way forward. Life Member have been invited to HMA office and certificates presented to them and their  Others include the regular Quiz and Mr. P. Rajendra Krishna Prasad, brief inputs obtained towards taking the a brief on HMA’s long standing staff Life Member programme to even better levels. Mr.James Peter demitting his office. Some of the Past Presidents also attending the Mrs. Geeta Mallikarjunan,  While on the topic of agriculture, this meet to honour him shows the extensive COO issue is fortunate to have featured an association he had with the association article by its author, chief of a seeds and his unstinted and wholehearted HMA UPCOMING EVENTS- organisation who also is a sponsor dedication to his role at HMA. JANUARY 2021 and advisor-HMA, and who else could 7th Jan 2021, 4:00pm to 5:00pm spell on it better than him, while he has  The AIMA-HMA Regional Management EGM called to discuss relevant clauses dispelled many a myth with a caution Conclave is now scheduled for the of constitution and proposed changes that the implementation would decide second week of February 2021, eminent against each of them along with Code the proposed bills outcomes. men including past presidents of AIMA of Conduct. and HMA Leadership are partaking. The 11th Jan 2021, 6:30pm to 8:00pm  A girl who is born in this part of the programme has since been shared to Lecture Meeting country and now operates from the all the members. Please do partake and Maximizing the ROI In one's Life- far away Americas setting offices in make it a grand success. Mr Manish Advani her native place, in the cosmopolitan 23rd Jan 2021, 6:30pm to 8:30pm Hyderabad and the now many  The Management Review thanks all HMA & IDSA- Panel Discussion Indians residing New Jersey, stands its sponsors and advertisers for their Contribution of Women as a testimony for a start-up and the continued patronage. As as we look Entrepreneurs Towards New India ambitious spirit on display and in practice forward to another month of the decade, as its founder, once again a pertinent world reeling under corona and a new 23rd Jan 2021 pick by our expert start up columnist and strain of its mutation appearing on the IRP Cohort - II advisor-HMA. horizon, world economies at crossroads Kick Starting of reversed growth rates, watch out for  This issue also features a write up to more in these columns including but not THE MANAGEMENT REVIEW 3 manage your boss, albeit in lighter vein limited to trainings under IRP, and more by an author who has been a contributor in the Management related programmes to a national daily that HMA has been making a mark. ht tps://www.facebook.com/HyderabadManagement/  https://twitter.com/hydhma   https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured  https://www.linkedin.com/company/hyderabad-management-association---india/  www.hmaindia.net for HMA Membership: http://hmaindia.net/membership  for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html  for AIMA MSME Awards: http://resources.aima.in/presentations/JS-Juneja-brochure-2021.pdf Dr. J. S. Juneja Award for Creativity and Innovation in Micro, Small & Medium Enterprises  www.hmaindia.net for Regional Management Conclave: https://docs.google.com/forms/d/e/1FAIpQLSc0RxSRLU0-Yg0PI klTCZQxZyaZLe3E6GYUvJbfsgaEotw56Q/viewform  www.hmaindia.net for HMA 48th Annual Awards: http://hmaindia.net/awards

Featured Article FARM BILL – CERTAIN FACTS AND FIGURES – MANY MYTHS DISPELLED- IMPLEMENTATION DECIDES THE OUTCOMES On June 5, the Central government stop procuring wheat and paddy. In Mr. Venkatram Vasantavada issued an Ordinance giving farmers fact, MSP is being revised upwards to Managing Director & CEO, Seed Works International freedom to sell their produce to anyone give farmers better prices. Pvt Ltd, Advisor-HMA (having a PAN card) anywhere, offline, or online. For sales outside APMC The farmer might have a free market, the prices and taking cautious call on yards, there will be no market fee, cess but could have little or no bargaining using the Essential Commodity Act or levy on farmers and buyers. The power, leading to exploitation by powers. buyer must pay to the farmer on the the private buyers, This worst-case same day or at most within 3 working scenario is causing the fear of the new  Fast dispute redressal mechanism days. A farmer need not even transport laws. Let us look at the best case of and penalty provision to safeguard all his stuff to the Mandi as buyers may the new law in working- Private capital interest of farmers arrange to have the produce picked up could flood into Indian agriculture, from farmgate. leading to huge improvements. Farmers Implication of Farmers’ Produce Trade could sell at the best prices and and Commerce reform- Giving farmers full freedom to carry become richer. Middlemen could be on their profession, free to choose eliminated, leading to huge efficiency  Creates competition, breaks when where and to whom to sell their improvements. I think a better shackles of commission agent produce is a very bold initiative that is communication strategy and education for farmers, discourages cartel the culmination of piecemeal efforts around these new laws could have formation, and improves price of reforming the agricultural marketing helped all the stakeholders in dispelling realization and service standard for system. Coupled with e-NAM and some of the myths. value chain participants. ‘contract farming’ it has the potential to transform the rural economy, bringing Bill wise Facts, Reforms and Concerns-  Promotes multi and modern mandi it back as a big engine of economic concept on Agri-produce basis at growth. (A) The Farmers’ Produce Trade smaller locations in production and Commerce (Promotion and cluster and can lead to revival of The three ordinances do not at all Facilitation) Bill, 2020 Haats concept across India. State change the system of governments  Endorses “One India, One governments can have partnership buying about one third of total model with private players for such production of wheat and paddy at fixed Agriculture Market” infra developments. Minimum Support Price for supply  In Addition to APMC Market Yard to more than 100 crore ration card  Direct procurement reduces cost holders. The Government is legally “Farmer/Trader- Seller” enjoys of procurement for bigger private bound to supply cheap ration to nearly the Freedom to choose the place players who in turn can give better 81 crore beneficiaries under National of sell/purchase across India value basis true grade of commodity. Food Security Act and States supply using even electronic platforms, FPOs can now act as direct supplier cheap ration to about 20 crores more promoting barrier-free inter-state to such companies and bargain beneficiaries, so government cannot and intra-state trade better deal on behalf of farmer member(s). This is the reason Farmer  If place of sale is not an APMC and FPO are given equal status in Market, no taxes/commission/ ordinance cess is levied in any form to buyer or seller of goods, which are currently Myth: as high as 8.5% in APMC  Farmers will not get the MSP, it  Promises to create centralized Price may eventually end MSP based information and Market intelligence procurement system and MSP system. This will also help to monitor operations will discontinue  Trade & Commerce Act will replace the State APMC Act and affect the functioning of the APMCs 4 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 06  |  January 2021  Infringement into the States powers  Mitigates risk for farmer through modern storge systems, processing of making Legislation Production Agreement by facilities and reduce these losses. transferring risk to sponsor or third  Encroachment in State Powers party which were earlier always  This is one of the reforms which carried by farmer. provides framework for long term  Sufficient safeguard is not provided stable policy for agri produce which to protect the interest of farmers  This Concept in long run would value chain participants have been surely promote and develop demanding for quite a long time. It  Exploitation of farmers by traders the organic farming clusters, was advised to government through diversification of crops as per new various forums to allow trade to  The Act does not safeguard farmer age requirement, controlled uses of function on demand and supply payments. water leading to increase in water and intervene only in extreme table and decreasing pesticide circumstances.   The commission agents under APMC uses in line with exports standards. are verified and payment is secured. For any farm to be declared as fully Implication of Essential organic it needs to be pesticide free Commodities Bill  Revenue loss of APMC mandis for last 5 years.  Government proposes to  The Act will block the ways for the  86% of farmers as marginal regulate the prices only under state to generate revenue from and small, will surely have less extraordinary circumstances of war, agriculture trade and will lead to the negotiation power compared to famine,100 % rise in retail price closure of APMCs. Sponsor or Bigger buyers. This will of Horticulture produce and 50 % require promotion of cooperative rise in Non-Perishable agriculture (B) The Farmers (Empowerment farming or FPO concept. Larger foodstuffs over the price prevailing and Protection) Agreement on Price player too would like to deal with immediately preceding 12 months or Assurance and Farm Services Bill, 2020  bit larger entities, with large farming average retail price of last 5 years, space to bring in economies of scale. whichever is lower.  Provides legal framework for contract farming, to be entered Myths: Other Factors prior to production, empowers farmers to directly engage with  Contractors will take over farmers’ State government will have to provide buyers for Farm services and Sale of land and farmers will end up environment and encourage the Future Farming Produce at mutually becoming laborers private players participation and agreed price, however it Does Not promote digital buying/selling of Mandate parties to enter in to  No legal safety net for farmers goods. We all know that fate of states written agreement against contractors can take over like Bihar has not changed much even farmer land for recovery after implementation of Modal act.  Provides options of Two Government will have to also improve Agreement - “Trade and Commerce  The Act does not provide any price the framework for meeting Credit agreement” where farmer gets the guarantee for farmers needs of small and marginal farmers price of produce on its delivery as at remote location in time of urgent per agreed terms and “Production  Big companies will exploit farmers in needs, which are currently met by local Agreement” where Sponsor/Third the name of contract moneylenders and commission agent. Party agrees to bear the risk of This can be achieved through enhanced output but agrees to make payment  Such agreement-based farming has participation from Microfinance to farmer for services rendered by never been tried in India companies. such farmer. (C) The Essential Commodities  Finally, it will be their implementation Implication of Farm Service Bill- (Amendment) Bill- which will decide the outcomes of this Contract Farming reforms latest set of reforms. They say proof of  Essential Commodities Act amended pudding is in eating so if farmers taste  The direct linkage will cut the to remove restrictions on the success on a sustainable basis through intermediary cost leading to larger stock holding levels of agricultural better returns — higher income, so portion of production cost going to commodities with farmers, that they can reach a higher standard hands of Farmer, which is as high as processors, exporters, and traders. of living — then some longstanding 80% in case of dairy Vs 50% in case business fears and concerns will be of other Agri Produce.  It is estimated that annually we gone forever. lose about Rs. 90,000 Cr. worth agricultural production in post- harvest losses. This amendment will help private sector invest in creating THE MANAGEMENT REVIEW 5

Featured Article MANAGING YOUR BOSS Vikram Seth and filmmaker Mira Nair are always critical of what you do. Jairam N Menon may not know it but the quest for a Actually, the boss often loves your Communication Consultant to L & T suitable boss has more twists than idea. In fact, he loves it so much that he the manhunt for a suitable boy. One adopts it, and makes it his own. So, the once told me that when it came to reason why this is a tricky business is perspective plan you have slogged over minor jobs, he delegated them to that bosses mutate (that’s why there for days will, with a few punctuations his juniors because such trivial tasks are no vaccines against them). Some added, emerge with his initials on them. ought not to take up top management are wise, some supervise; some mean You ought to be happy – appropriation time. When it came to major jobs, well, others are, well, mean. There are is the sincerest form of flattery. he delegated them as well – for how bosses whom you look up to, and those else would the juniors ever learn? you need to watch out for. Since you Next, learn to read your boss’ mind. That’s how the system works. It’s been never know which of the above you This is difficult, but not impossible. borrowed from the social structure of are going to draw in the office lottery, Experience and acute observation bees which, as you know, has a queen it makes sense to be prepared for all of will give you tell tale indications of bee who simply lords it over while a them, and their mutations. his ideological leanings, pet peeves, swarm does all the real work. (I think magnificent obsessions, his Achilles that’s why management schools are Alas, management schools teach heel…. Having all this pat is like having called ‘B Schools’). If you are part of finance, HR and marketing but not that a Google Map to your boss’ thought the swarm, just bide your time until the most vital skill of all – managing your patterns. You are then on sure ground wheel turns full circle. By then you will boss. (Even Salman Khan doesn’t tell when he asks for your ‘frank’ opinion know so many tricks of the trade that you despite this being Season Umpteen about critical matters. Knowing his you would have found a suitable boss of Big Boss). So here, dredged from likely choices beforehand, you simply – yourself. painful but gainful experience are the have to align your own view as closely (This article was first published in The steps you must take. as possible to his to be considered Hindu. Reproduced with permission.) a cultured executive with artistic The first thing you need to know is sensibilities. Ergo, a promotable I'd Tell My Boss to go that bosses belong to another planet. executive. jump in a lake, but he'd When you are talking about antakshari, probably just delegate they will talk about opera, if you are Just as there are no perfect human that to me too describing a scuffle at the bus stop, they beings, there are no impartial bosses. will turn to rising levels of intolerance. They all learn to play favourites, and If you complain about canteen food, they have learnt this not from any they will tell you that an avocado or a management school but from the spoonful of chawanprash will meet all ‘Divide & Rule’ Brits. Being a favourite your nutritional needs. The sooner you translates into a lighter workload, less understand this difference of attitude chances of earning your boss’s wrath and altitude, the easier it will be for you on a bad morning and the prospects of to clamber up the rungs. being nominated to receive an award on behalf of the department. All this It’s a mistake to believe that these can tempt you to ingratiate yourself men (or women) from Mars (or venus) into the charmed inner circle of authority. But remember, there will be a price to pay. When a new boss takes over the reins, all the old favourites automatically become persona non grata. Delegation is second nature to men and women in high places. My boss 6 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 06  |  January 2021 Featured Article HYDERABAD THROUGH THE EYES OF KINGSHUK NAG Should Hyderabad be made the second Why Hyderabad? Hyderabad is in south Kingshuk Nag capital of India? I think it’s a great idea in central India. This means that Hyderabad lies Former Resident Editor, Times of consonance with the idea of India. Delhi, in the area that links south India to central India Hyderabad, Advisor-HMA the capital of India is far in the north and India and further northwards. Moreover although the city has been the capital since Hyderabad is in the centre of south India. forever. After the British came to India, the 1911 the fact is that it is distant from many Thus no place whether it is Visakhapatnam capital was fixed at Calcutta. But finding other parts including the south. The pressure or Belgaum, Kochi or Madurai will find revolutionary violence too much to deal on Delhi is also increasing and as a result the Hyderabad too distant. If a vote is taken with there, the British changed the capital to city is bursting at its seams with more and amongst the people who live here, they Delhi. Delhi had been the capital in the later more people shifting there. As a result Delhi will be found to plump for Hyderabad in years of the Mughals; earlier the capital had is fast becoming an unlivable city. Part of preference to Delhi. I am reasonably sure been at Agra. The point of describing all this Delhi’s populace does not live in Delhi at all. of this. is that capitals can change. In fact in modern They stay in Gurgaon, Noida or Ghaziabad times there can be more than one capital. under the false impression that they live in One of the requirements for a new capital Theoretically there is an argument against Delhi. There is need to decongest Delhi very city is the availability of a huge amount having more than one capital. Critics argue urgently. And one way to do this is to shift of land. Hyderabad is one of the few that in times of scarce capital having more the capital of India away from Delhi or at large cities in India that had such a huge than one capital would add hugely to costs. least move part of the Capital from Delhi. surplus of land. Though located on the And this is best avoided. But this argument Deccan plateau and thus on a hilly terrain, is faulty because in modern times the entire Though in these days of fast Hyderabad has a huge amount of vacant government does not have to shift between communications and transport no place can land around it which can be used to build a different places. For instance if Hyderabad be considered too far away, yet the fact new capital city. Hyderabad is also located becomes the second capital of India this is that many folks who live far away from in what can be called the ‘temperate zone.’ would not mean that the entire Central Delhi feel that the administration is too The weather here is not too cold (like Delhi Secretariat would have to move from Delhi. distant. In south India such a feeling has which in winter freezes at temperatures In fact to make things less difficult (and not been prevalent and persisted for a long time. barely a degree or two above zero making Tuglaqian when Mohammed Bin Tughlak In view of the problems of Delhi, policy it extremely difficult for people living one day decided to move his capital from makers should think of anointing Hyderabad there) or too hot ( which would make the Delhi to Daulatabad resulting in a disaster as the second capital of India. city unbearable for its populace). In fact for the people) Hyderabad could be the Hyderabad has an ideal weather. second capital of India without the entire administration having to move. Hyderabad already has fairly good The idea of having a second capital of India infrastructure. It is on the main railway is an idea whose time has come. And by line from the north (Delhi) to the south all parameters, Hyderabad will be the right (Bengaluru and Chennai) and also is democratic choice for the second capital of connected to the west (Mumbai and Pune) India. and the east (Kolkata, Bhubaneswar and Guwahati) by rail. Hyderabad also has a modern world class airport from where flights can take off to other parts of the country and the rest of the world. All this would obviate the need for investments that would be required for a new second capital. Hyderabad has also good educational facilities: with the Indian School of Business (ISB) and many top private and public universities. Hyderabad abounds in scientific organizations (like CCMB) and nuclear labs (like DRDO). This adds to the attractiveness of Hyderabad. Additionally Hyderabad is also a cosmopolitan city welcoming people from all parts of the country. No one from outside Hyderabad feels as an outsider in the city. Everybody finds a reason to be happy with Hyderabad. This is a huge plus point for the city that wants to be the capital, albeit only the second capital. By setting up a new capital in Hyderabad, the focus of the country would also change, partially. The powers –that- be will be automatically more cognizant of the problems of south India and would devote more focus on this region. This can only be good for the country as a whole. It may be noted that there is no convention that the capital of the country will remain fixed at one point (or be in one city) THE MANAGEMENT REVIEW 7

Featured Article - Start up Stories eMedEvents—DRIVING CONTINUING EDUCATION IN MEDICAL PROFESSION On a Summer afternoon in 2013, Dr Vamsi 33,000 Organizers, 700,000 Healthcare M. Somasekhar Korrapati, a Physician was browsing the professionals / month capturing an Former Associate Editor, Internet to find suitable Continuing Medical appreciable portion of the Healthcare The Hindu Business Line Hyderabad, Education (CME) providers to upgrade his market in a very short while, says Priya, who Advisor-HMA credentials from the comfort of his home. was born in Nellore, Andhra Pradesh. what I had to do. We started our company After 3 hours and going through multiple eMedEvents provides a digital platform in a residential area and the talent pool CME provider websites for the topic he where professionals can network, acquisition was tough. Later few freelancers was looking for, Vamsi booked his flight, participate in programmes and discover new approached, took money and left without hotel, rental car in five mins through a travel avenues. By venturing into this, sensing the giving the product they promised” marketplace. He uttered “ I wish there was need of constant upgradation of skills by one such place for CME as well'' . professionals, the company has achieved a Caught in a fix, I called Barry Libenson, These words rang a bell in me. “ I took it as quick scale up in its operations and growth. current CIO of Experien and said, “Barry I my Harvard Project and developed our first am a failure” and explained what happened. platform with a goal to solve the Physician’s For the professional, we serve as the He immediately jumped into action and CME problems.The project turned out to be medical conference aggregator, helping helped us by introducing us to TAVANT a huge success after a case study by 40 MBA our users find medical events, speakers, CEO Sarvesh Mahesh. With the help of students”, recalls Priya Korrapati, his sister. and organizers effortlessly. eMedEvents TAVANT we released our first version. That The project finally translated into with partners have expanded experience in put us on the right, growth path”. “eMedEvents”. my second entrepreneurial developing an educational curriculum across venture in 2013 says Priya, who multiple platforms. Outside of her professional responsibilities, describes herself as a born entrepreneur, Priya has spearheaded volunteer projects philanthropist and author. She is the CEO Recognition has also come quickly and at Lets-Go-Do-Something, notably medical and co-founder of eMedEvents Corp., eMedEvents has won several accolades and dental camps, cancer awareness which has offices in the US, Hyderabad and for extensive efforts in the healthcare campaigns, cleanliness awareness Nellore. Her earlier venture was Pace Inc. profession, including 3 platinum awards, at campaigns and medicine distributions to the the 2017 eHealthcare leadership awards. underprivileged in rural India and Ethiopia.  What eMedEvents Does: The company has evolved into a one-stop- While the company is expanding fast, it’s  Why Work with Us: shop for Physicians, Nurses and other competitors in the healthcare technology healthcare professionals to serve their field are MedScape, Invivox, MDlinx, eMedEvents focuses on the marketplace, CME/CE needs. It has forged alliances with Doximity, NetCE, FreeCME, myCME, specifically the conversion of audience to affiliates like Travel, Books and Insurances CMEList etc. attendee through target marketing. We etc. to provide wholistic solutions. also offer end-to-end online continuing “As a first mover in this marketplace  Early life and education education services, that include but are we became the global leader, catering not limited to, online content creation/ 24/7 to more than 150 countries, Priya was born in Udayagiri, Nellore to promotion, online content hosting, online Nalluri Suseela and KKR Chowdary. In 1996, content publishing/marketing, online she graduated from University of Veterinary content delivery and dashboard reports. Science in Andhra Pradesh, with a bachelor’s degree in Fishery Science. Globally well accredited, working with eMedEvents, means working with the The same year, Priya moved to the US most well networked organization for for higher studies. She changed track medical education requirements, as we and did a Master’s degree in Computer have a verified database of over 1 million Science from Oklahoma City University in 1998. Immediately, she took up a role as a Software Programmer at the ZF Group. After 5 years, Priya realised that her calling was in entrepreneurship. In 2003, she founded Pace Incorporated, while simultaneously, working as a Global Implementation Leader at Ingersoll Rand. In the next two decades, she acquired a set of mixed but strong subject strengths that are guiding her entrepreneurship venture. A Master’s degree in Business Management from Harvard Business School, Harvard University in 2015. In September 2020 Priya did an executive program in Artificial Intelligence in Healthcare at the Sloan School of Management, Massachusetts Institute of Technology. Despite the degrees from top Institutes and being a second generation entrepreneur Priya had some tough moments in her journey. “ When I took the position of CEO, I thought as an Indian born lady, I thought I knew 8 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 06  |  January 2021 Featured Article - Start up Stories (Cont...) healthcare professionals worldwide, over We plan to achieve a revenue of $ 130 Hiring the right people in a startup is 500k active subscribers and engage with Million by 2025 and create at least 1000 job another formidable task, especially in the 750k+ healthcare professionals a month, opportunities in the market. face of limited funds and need to on-board explains Priya. knowledgeable candidates.  India Operations: By 2020, eMedEvents has emerged as We began India operations from two own On the key learning’s in her two decade long a one-stop marketing and networking offices in Hyderabad and Nellore in 2013. serial entrepreneurship, Priya says the prime e-commerce platform catering specifically We have dedicated teams supporting driver is the team. Building knowledgeable to medical conference organizers, with Technology, Marketing , Content and dependable team members is the most pharmaceutical companies, healthcare Management and Sales which includes important key to success. practitioners. We help prospective Coders, Developers, Automation Testers, attendees pick and book their ideal Designers etc. totalling 85. The salary’s Next was finding the right mentors who conferences (required CME credits) along range from Rs 2,00,000/- Per annum to Rs helpedme and the startup to be on the with plane tickets, accommodations, local 40,00,000/- Per annum. track and prepared eMedEvents for the transport, and sightseeing opportunities. next steps. And finally, the support from the With over 11,300 organizers and 156,000  Major Challenges & Learnings: family. seminar speakers, we link you with what you According to Priya, the 3 main challenges need. We also host over 20,000 webinars faced so far are managing the distributed Coming from an entrepreneurial family too (online seminars) for those of you who teams between two continents. Secondly, helped. My Father Kumar Raja Chowdary cannot attend live conferences. the formation of the marketplace and Garu was a great entrepreneur. He always Our Goal for 2025 is to capture the ecosystem was the hardest. Thirdly, used to say that “Entrepreneurs, not only Healthcare Education Market as a whole. getting our first customer was the biggest create jobs but also harmony in the society. Our vision is to help the whole medical breakthrough and after that I never looked community with their educational, career back. Priya acknowledges the support of her and networking needs. family for a major part of her success. While both brothers Vamsi and Kishore, were supporting poles, my husband, Sudheer Gaddipati, always trusted my abilities more than myself. My kids, Udheesh and Laasya adjusted to my frequent travel and also became very independent. As a hobby I paint too and I ensured that we are traditionally Indian and through my daughter Lasya, the enthusiastic and an excellent dancer of Kuchipudi that she is, we would like to see her reach greater heights in her passion, says Priya. THE MANAGEMENT REVIEW 9

Senior Staff Retirement MR. JAMES PETER HMA's LONG STANDING STAFF DEMITS OFFICE The Managing Committee keeping in mind the track record and the extensive service rendered to the Hyderabad Management Association by Mr.James Peter has communicated by an appeal to its members desirous of volunteering to contribute to his account as a mark of support by sharing his bank account details through a mail. HMA the 56-year-old association has seen one of its long standing associate Mr. James Peter’s demitting his office after an unstinted and whole hearted service to the association after 45 years. At the age of 66years he has decided to lay down his services, w.e.f. 1st January, 2021. HMA and he are synonymous. He has been a very loyal, dedicated and committed resource for HMA. HMA has provided him the possible financial assistance on his parting and felicitated him. On this occassion, some past presidents, some MC members were present. Mr. Peter has expressed his gratfulness to the association for the constant support various Managing Committee providing him over the years. He thanked all for the good words. 10 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 06  |  January 2021 Student Development Program (SDP) & HMA Chapter Inaugural at Vidya Jyothi Institute of Technology CAREER PATH IN DATA SCIENCE The Hyderabad Management about the key achievements of Mr. Chirantan Chatterjee Association has established a student HMA and announced the opening Founder & CEO OMION FUSION chapter at Vidya Jyothi Institute of of the student chapter HMA. TECHNOLOGIES AND Pyl's AI Labs Technology at its Department of Bushra Sultana & Altaf Hussain was MBA on 19th December 2020. appointed as student coordinators. Dr. E.Saibaba Reddy, Director, VJIT, This is a milestone achievement by Dr. A.Padmaja, Principal, VJIT and the department with an objective department HOD Dr. P.Chakradhar to provide industrial exposure to congratulated the department and MBA students by allowing them suggested the students to attend to participate in various student the series of programs planned for development programs, webinars, the career development of MBA workshops and so on. During the students. inauguration Mr Sanjay Kapoor, President, HMA, Mr Jaywanth On the day of inauguration of HMA Naidu, Convener, SDP & FDP, HMA student chapter, a one day webinar addressed the students and explained on “Career path in Data Science” by Chirantan Chatterjee, founder & CEO, Omion fusion technologies & PI’s & AI was organized by the department. Dr. K.V.R.Satya Kumar has introduced the guest speaker. Mr. Chirantan has explained the importance of Data science and the ways and means to choose a career path in that area. Mr. K.Arjun Goud, Assistant Professor, IIIC coordinator, Department of MBA, presented the vote of thanks. Business Quiz Dr. Chetan Srivastava 1. Delhi Crime School of Management Studies, 2. Fibre Optics BUSINESS QUIZ – University of Hyderabad, Life Member HMA 3. Office 15TH EDITION, JANUARY, 2021 4. Add to Cart feature THE MANAGEMENT REVIEW 11 5. California 1. ________________ drama series, which is made in India for Netflix has won an Emmy in 6. Gucci the ‘Best Drama Series’ category. 7. To help his wife concentrate on her 2. Narinder Singh Kapany, the scientist/inventor/businessman passed away recently at career the age of 94 years is known as the Father of _________________. 8. Cold chain [ As the vaccine has to be 3. After 1BHK, 2BHK, 3BHK, the pandemic has created a new flat format OBHK in kept at minus 70 degree Celsius residential apartments . “O” in OBHK stands for_____________. (-70 °C)] 9. Vanish feature 4. The new feature that Whatsapp has added to its “Whatsapp for Business application”, 10. Ravikant Avva [ Ravi Avva, currently which will make it easier to do shopping from Whatsapp is ________________________. in Singapore, is originally an engineer from Hyderabad, India and has had the 5. ______________ State in USA has started trading “Future Contracts on Water” owing opportunity to work and live across six to the scarcity of water that has created a market for Water futures, a derivative continents over the last three decades] instrument where the base commodity is water. 6. ___________ Brand has launched an upside down sunglasses for women at 470 Pounds recently which is talked about widely. 7. German online retailer Zalando’s Co-CEO, Rubin Retter has resigned recently. ________________was the reason he cited for resignation, which has caused some surprise/amusement. 8. _____________ is being mentioned as the biggest constraint for the roll-out of the COVID-19 vaccine developed by Pfizer and BioN-tech particularly in countries like India ? 9. ____________ is the new feature that FACEBOOK has introduced in FACEBOOK Messenger which will make messages disappear after the closure of the chat box. 10.___________ from India, has won the World Quizzing Championship 2020, conducted by International Quizzing Association (IQA) annually. ALL THE BEST

HMA Awards Ceremony 47TH HMA AWARDS PRESENTATION CEREMONY Mr. G Kishan Reddy felicitates Award Award Winners for the Year 2019-2020 Winners at the 47th HMA Annual Awards Function held at Novotel Award Awardee The 47th Annual Awards Ceremony was held at Novotel lawns on the Life-Time Achievement Award Mr. A Shyam Mohan, MD, Corporate Communication 12th of December, between 6.00pm Systems India Past President HMA -8.00pm, following all COVID norms. The Principal Sponsor for the event Manager of the Year Mr Saurabh Kumar, CEO, GMR Hyderabad Air Cargo was Union Bank of India and the associate sponsor was Continental Entrepreneur of the Year Mr V Venkatram, MD & CEO, SeedWorks International Coffee Limited. Mr. G Kishan Reddy, Pvt. Ltd Union Minister for State Home Affairs was The Chief Guest, along with the Small Scale Entrepreneur of the Mr Prashanth Reddy, MD, M/s Anvaya Kin Care Pvt. Ltd. President Mr. Sanjay Kapoor and Year the Immediate Past President Mr. Nagesh Vishwanatham, have graced HR Manager of the Year Mr. Ranganath I.V.S., Head-HR, M/s Shriram Bioseed the occasion. Hon’Secretary Mr. Genetics Ramchander Vyasbhattu anchored the program. CSR Award for the Year Indian Immunologicals Ltd. Earlier, Shri B P Acharya, Advisor- The Women Achiever Award of Mrs. Suvarna Bhat HMA, Formerly Principal Secretary and Incharge MCHRD has presented Excellence for the Year Founder & CEO, M/s Inquisite Innovations P Ltd. certificates to the attendees of the Industry Readiness Programme The Academician Excellence of Prof B Raja Shekhar conceived by HMA under his guidance. the Year Professor, School of Management Studies, University of Hyderabad The Award Statuette Best Student Chapter of the Year GITAM Hyderabad Business School While the Life Time Achievement Awardee and the Member of the Year Member of the Year Mr. Sankara Venkata Krishna Prasad Awardee received plagues, rest of the Director & CEO, M/s Cito Healthcare (P) Ltd. the awardees received the by now Currently the Joint Secretary and the Editor of The famous Oscar like golden coloured Management Review. statuette, the base of which is inscribed ‘Yoga Karmesu Kausalam’., which MEDIA COVERAGE means ‘Yoga is skill in action’. Mr. Kishan Reddy felicitated the award The Hans India winners who were as follows: https://www.thehansindia.com/ news/cities/hyderabad/hyderabad- Certain Highlights of the event management-association-awards- presented-661889 • The five toppers of the Industrial Readiness Program’s first batch The Hindu Business Line received the certificates from Mr. https://www.thehindubusinessline. BP Acharya IAS Retd. com/news/minister-kishan-reddy- felicitates-47th-hma-award-winners/ • There were three new MOU’s article33327426.ece signed for the awards whose sponsors were M/s Continental Telangana Today Coffee Limited, Shri Anil Kumar https://telanganatoday.com/ Epur, Shri Ramesh Gelli, via Gelli hyderabad-management-association- Narayana Chetty Trust. presents-awards • The HMA 48th Awards brochure for Deccan Chronicle 2020-21 calling for nominations.was https://www.deccanchronicle.com/ launched nation/in-other-news/151220/hma- lifetime-award-for-shyam-mohan.html • It has been cast live on HMA Facebook page, https:// The 4th Estate www.facebook.com/ http://the4thestate.in/?p=1311 HyderabadManagement / videos/?ref=page_internal for all to watch the proceedings due to restriction of the attendees in line with the pandemic norms. 12 THE MANAGEMENT REVIEW

TEAM HMA 2020-21 Advisors TEAM HMA 2020-21 *Terms & Conditions ApplyHMA welcomes New Members, for details of membership and online application, visitMr. B P Acharya, IAS,Mr. VenkatramVasantavada http://www.hmaindia.net/membership Director General, MCHRD CEO, Seedworks Spl Chief Secretary, GoT, Sponsorship Opportunities are available for details, contact [email protected]. Wg. Cdr. A. Bharath Bhushan [email protected] Mr. Jagdeeshwar Rao Past President HMA IAS (Retd.) Former Principal Publisher / Editor: Sankara Venkata Krishna Prasad, Editor, Joint Secretary, HMA Secretary Revenue Disaster Mr. Ramesh Vemuganti Publisher: Hyderabad Management Association Management Past President HMA Design & Technical Support: HYBIZ TV Dr. Ravi Kumar Jain Mr. Gampa Nageshwara Rao Director SIBM Past President HMA Find us in Mr. Kingshuk Nag Mr. Srinivas Ayyadevara Former Resident Editor, TOI Past President HMA Mr. Somasekhar Mulugu Mr. Sravan Kumar Madap Former Associate Editor, Past President HMA The Hindu Business Line Mr. K. Harishchandra Prasad Dr Balaji Utla Past President HMA Chairman, Center for Environmental Concerns Mr. Nagesh Vishwanatham (CEC) Past President HMA Counsellors Mr. Sivaiah Alapati-ISO, Dr. Chetan Srivastava HYM, QUIZ, International Certifications Pvt. Ltd. Hyderabad University Available at and all leading supermarkets. THE IMAGES ARE FOR VISUALISATION PURPOSE ONLY. Disclaimer: The views expressed in The Management Review are the individual opinion of the authors. The images used are indicative of the subject matter and hence have no other intentions for such usage. The editor & publisher are not liable for any disputes arising out of such views and claims and thus are immune from legal or related implications if any.