The Management Review_March 2021_Supplementory_RMC

Editorial Committee Mr. Suresh Kochattil, Co-opted Member Mr. Sankara Venkata Krishna Prasad, Life Member, Joint Secretary & Editor Mr. Narayan Rao, Life Member Mr. V Ramchander, Life Member, Secretary Mr. P. Rajendra Krishna Prasad, Life Member Mr. K. Chandrasekhar, Member & Treasurer Mrs. Geeta Mallikarjunan, COO Prof. A. R. Aryasri, Life Member

AIMA- HMA Collaborative Effort (RMC 2021) Theme: Transformation for Continuity AIMA- HMA Virtual Regional Management Conclave on TRANSFORMATION FOR CONTINUITY Wednesday, 10th February 2021, Hyderabad From 10.00 AM to 2.00 PM CONCLAVE AGENDA 0930hrs onwards Registration 1000hrs–1100hrs Inaugural Session Transformation for Continuity Lighting of Lamp Welcome Release of Souvenir Introduction to Session & Sanjay Kapoor Speakers President Keynote Address Hyderabad Management Association Keynote Address Rekha Sethi Vote of Thanks Director General All India Management Association 1100hrs -1145hrs Plenary Session 1 Harsh Pati Singhania President, All India Management Association, Director, J K Organisation & Vice Chairman & Managing Director, JK Paper Ltd K T Rama Rao Hon’ble Minister for IT, Industries, MA & UD, Telangana A R Aryasri Convenor, AIMA-HMA Regional Management Conclave, Hyderabad Management Association Marketing in times of crises: Pivot or perish Marketers face severe challenges in a struggling economy that has been further devastated by covid pandemic. Even as the pent up demand from the lockdown period lifts spending, the uncertainty about the pandemic and the economic prospects is making everybody conserve cash. However, the sweeping shift to digital has created new opportunities for marketers, provided they adapt their strategies and tools to the new normal. Brands need to adapt to the changed challenges and priorities of customers. In addition, brands have to take a stand on issues that people care about, as customers want their brands to stand up for them. Brands must pivot to agility or be left behind. 4 Which new opportunities have opened up for brands because of rapid digitalization? 4 How can brands keep up with the frequently changing needs and priorities of customers? Regional Management Conclave on Transformation for Continuity 15 2 THE MANAGEMENT REVIEW, SUPPLEMENTARY - AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) 2021

AIMA- HMA Collaborative Effort (RMC 2021) Volume: 01  |  Issue: 05  |  March 2021 Theme: Transformation for Continuity Chairperson 4 How can brands reflect their customers’ aspirations and values and still retain Keynote Speaker broad appeal? 1145hrs - 1230hrs Plenary Session 2 Parakala Prabhakar Managing Director, RightFOLIO Chairperson Panelists D Shivakumar Group Executive President, Aditya Birla Management Corporation Private Limited & Past President, All India Management Association Interaction with Audience Post-pandemic economy: From recovery to transformation Indian economy has bounced back after unlocking and many sectors have shown strong demand from both businesses and consumers. However, it would be presumptuous to conclude that the economy is back to normal. India has experienced a rare recession this year and the GDP could shrink by nearly double digits during the current fiscal. The news on covid vaccine and therapies is a big positive and a return of confidence could propel Indian economy to double-digit growth next fiscal year. Nevertheless, India needs to transform its economic structures, policies and practices in many sectors to achieve sustained high GDP growth. 4 What kind of impact will availability of covid vaccine have on India’s economic growth? 4 Would the current surge in demand sustain through the next few quarters? 4 What kind of structural and policy changes are required and probable over the next year? Somasekhar Mulugu Journalist &Former Associate Editor & Chief of Bureau The Hindu Business Line C K Ranganathan Chairman & Managing Director, CavinKarePvt Ltd and Senior Vice President, All India Management Association K Ullas Kamath Joint Managing Director, Jyothy Labs Ltd Interaction with Audience 1230 hrs - 1315hrs Go digital or go bust: Technology for business resilience Plenary Session 3 No enterprise was prepared for the abrupt stoppage of life and business 16 when the lockdowns were imposed. However, the prolonged disruption this year should be enough to make everyone review and renew their tools and methods. Technology is no longer an optional element for enterprises, big or small. The enterprises that lacked digital tools and skill got crippled during the pandemic whereas those that had already adopted technology were able to ensure business continuity. Given the increasing frequency, variety and unpredictability of disruptions, all businesses need to build resilience through technology. Those who still do not go digital should be prepared to go bust. 4 How does technology help an enterprise become more immune to disruption? 4 How should enterprises go about choosing and applying technology in their business? 4 How can enterprises lower the cost of technology adoption and maximize the gains? Regional Management Conclave on Transformation for Continuity THE MANAGEMENT REVIEW, SUPPLEMENTARY - AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) 2021 3

AIMA- HMA Collaborative Effort (RMC 2021) Theme: Transformation for Continuity AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) All India Management Association It was inaugurated and key note Management Corporation Private (AIMA) and Hyderabad address was delivered by Harsh Limited & Past President, AIMA Management Association jointly Pati Singhania, President All India and T V Mohandas Pai, Chairman, organized a Regional Management Management Association, Director, Manipal Global Education Services Conclave (RMC) on Transformation J K Organisation &Vice Chairman Pvt Ltd & Past President, AIMA for Continuity on Feb 10, 2021 & Managing Director, JK Paper were the speakers. at Hyderabad. There were four Ltd. Rekha Sethi, Director General, plenary sessions on sub-themes AIMA presented an overview of C K Ranganathan,Chairman & namely: a)Marketing in times the conclave and set the tone Managing Director, CavinKare of crises: Pivot or perish b) for the plenary/panel discussion Pvt Ltd and Senior Vice President, Post-pandemic economy: From sessions. Sanjay Kapoor, President, AIMA, K Ullas Kamath, Joint recovery to transformation c) Go HMA presented Welcome Address Managing Director, Jyothy digital or go bust: Technology and Dr A.R.Aryasri, Convenor, RMC Labs Ltd, Syna Dehnugara,CBO for business resilience and d) proposed Vote of Thanks. LetsVenture, Features Editor NextGen Leadership: Change with D Shivakumar, Group Executive CNBC-TV18, Kartik Sharma, Continuity. President, Aditya Birla Director, Agnito, Abhishek Nath, Managing Director & CEO, IXORA Message from Corporate Services were among the panelists for the two panel Minister of state, TS discussions. Parakala Prabhakar, Managing Director, RightFOLIO, Somasekhar Mulugu Journalist & Former Associate Editor & Chief of Bureau, The Hindu Business Line, Suresh Kochattil, Chief Operating Officer, Janam TV and Dr Ravi Kumar Jain, Director, SIBM Hyderabad were among the chairpersons. Regional Management Conclave on Transformation for Continuity 5 4 THE MANAGEMENT REVIEW, SUPPLEMENTARY - AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) 2021

AIMA- HMA Collaborative Effort (RMC 2021) Volume: 01  |  Issue: 05  |  March 2021 Theme: Transformation for Continuity Regional Management Conclave - Link to view recorded programme : https://www.youtube.com/watch?v=IDj1gMkenv8 Message from Message from president, AIMA Director general, AIMA Harsh Pati Singhania Rekha Sethi President, All India Management Association (AIMA) & Director General, Director, J.K. Organisation and Vice Chairman & All India Management Association (AIMA) Managing Director, JK Paper Ltd It gives me great pleasure to contribute to Hyderabad Management Association’s (HMA) Souvenir which Congratulations to Hyderabad Management Association (HMA) on the occasion of the Regional Management will be released on the occasion of the AIMA - HMA Regional Management Conclave. Conclave being organised in collaboration with All India Management Associationa. Hyderabad Management Association is one of AIMA’s more active LMAs - dedicated to the enhancement The Regional Management Conclave is a great initiative and it will benefit not only the local management of management capability in the professional community. I commend HMA for taking the lead and fraternity but that of the region as well. The conclave allows the local entrepreneurs and executives to interact collaborating with AIMA in organising this Conclave which is being held on AIMA’s theme of the year – with distinguished business leaders and management experts and discuss the emerging management ‘Transformation for Continuity’. challenges and opportunities. I am pleased that the Conclave is focusing on an extremely important subject, one that organisations The theme for the conclave – Transformation for Continuity - is quite timely, and one that AIMA is focussing need to understand and adopt quickly to remain relevant and survive these unprecedented times. on during the year. 2020 has been a challenging year hit by an unprecedented global crisis that caused major disruptions on The social and economic disruption caused by the Covid pandemic has drastically changed management both the personal and business fronts. However, on the positive side, the pandemic forced many to re- perspective and priorities. It has been a stress test for organisational resilience, and has revealed how necessary think their operating models and business solutions, and acted as a catalyst of change. it is to be prepared for the unexpected. The previously unimagined future is now here and transformation for business continuity is a clear and present necessity. At AIMA too, we quickly embarked on a journey of digital transformation by introducing new online initiatives and converting existing ones into their virtual avatars. In the days ahead, AIMA will continue its One way or another, 2021 is likely to be the year when the world transitions to the next normal. As some form journey of Digital Transformation and build on the momentum created. of normality returns to the economy and to our everyday lives, the priority for the business leaders now is to reflect on the learnings of recent months and use them as a catalyst to make lasting change for their business. Things are not going to go back to being as they were before, and businesses today need to adapt and Organisations must further evolve in the way they face contingencies and future challenges - especially when evolve, and put technology to use to improve efficiencies, keep pace with consumer expectations and considering the accelerated process of digital transformation and innovation in progress. foster innovation. Business leaders and companies have to develop and execute strategies that will enable them to evolve and adapt as per the new normal. It is now imperative for organisations to innovate withre silience and agility, as they attempt to chart these new waters. Being able to shift shapes to fit shifting landscapes has become essential for success and longevity of All India Management Association appreciates HMA’s efforts in joining AIMA’s campaign to create business organisations; and transformation for continuity has to be a key priority now. awareness about building and implementing strategies not just to survive, but to thrive and the Regional Management Conclave is a great way to do so I am confident that the conclave will help business leaders and organisations cope with the new normal as they devise and implement strategies for transformation, business continuity and operational resilience of My best wishes for a successful Conclave. their organisations. Regional Management Conclave on Transformation for Continuity 7 Regional Management Conclave on Transformation for Continuity 9 Message from Message from president, hMA Convenor Sanjay Kapoor A.R.Aryasri President, Convenor, Hyderabad Management Association (HMA) AIMA-HMA Regional Management Conclave Hyderabad Management Association is immensely proud to host this joint event – The Regional As Convenor, RMC, I am delighted to get this opportunity of convening the Regional Management Conclave Management Conclave with AIMA & thank them for giving us this opportunity. on Transformation for Continuity under the guidance of All India Management Association, New Delhi and our Management Committee Members @ HMA. The year gone by, was a revelation of how mankind can adapt and transform themselves to the changing times. The current Pandemic taught us many things: how to adapt to the new environment characterised by uncertainty, how to use the new technologies, how to be more empathetic to all around us, how one The world has undergone a transformation for the better. People had revisited their humanity rather than should transform oneself to be able to continue with full throttle speed. leading mechanical lives. Let us learn from these speakers at this Regional Management Conclave, how they survived and Health and well being have become the order of the day. We have learnt that we need to change our transformed their enterprises to higher efficiency, productivity and profitability despite all types of odds lifestyle to transform ourselves to the evolving regimes of today and transformation has become second from time to time. nature to all of us. This pandemic has taught us that we either change or perish. We connect on the virtual platform, changed the way we transact our business, altered the way we work & even adapted to changed eating habits as well and to a certain extent our dressing which is incomplete without the mask. The ways of Communication has undergone a sea-change and we have adjusted and adopted technology and have become adept at it too. None can state that they are novice regarding technology as it rules the roost today. We have learnt to overcome crises and have stood tall and come out a winner in every way. Hyderabad Management Association has stood the test of times and have come out stronger during this crisis. We have followed the adage – when the going goes tough, the tough get going. In spite of the pandemic, we successfully started and completed the first certification course - and starting the 2nd edition of the -Industrial Readiness Program; a bridge between the Campus and Work, where soft skills needed in a working world is imparted by resource persons from top B – schools and CXO’s of top notch companies, conducted our Annual awards function in restricted physical mode & conducted a survey on vaccine ahead of others. The year 2021 will see all of us trying to get back to normalcy without forgetting the lessons learnt during the pandemic Regional Management Conclave on Transformation for Continuity 11 Regional Management Conclave on Transformation for Continuity 13 THE MANAGEMENT REVIEW, SUPPLEMENTARY - AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) 2021 5

AIMA- HMA Collaborative Effort (RMC 2021) Theme: Transformation for Continuity VIRTUAL VIGNETTES OF RMC 6 THE MANAGEMENT REVIEW, SUPPLEMENTARY - AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) 2021

AIMA- HMA Collaborative Effort (RMC 2021) Volume: 01  |  Issue: 05  |  March 2021 Theme: Transformation for Continuity THE MANAGEMENT REVIEW, SUPPLEMENTARY - AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) 2021 7

AIMA- HMA Collaborative Effort (RMC 2021) Theme: Transformation for Continuity 8 THE MANAGEMENT REVIEW, SUPPLEMENTARY - AIMA- HMA REGIONAL MANAGEMENT CONCLAVE (RMC) 2021

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