The Management Review_February 2021

Editorial Committee Mr. Sankara Venkata Krishna Prasad, Life Member, Joint Secretary & Editor Mr. V Ramchander, Life Member, Secretary Mr. K. Chandrasekhar, Member & Treasurer Prof. A. R. Aryasri, Life Member Mr. Suresh Kochattil, Co-opted Member Mr. Narayan Rao, Life Member Mr. P. Rajendra Krishna Prasad, Life Member Mrs. Geeta Mallikarjunan, COO

PRESIDENT'S MESSAGE We are proud to be given the chance to host AIMA’s flagship Sanjay Kapoor submission is very easy. We request event – Regional Management President, all to propagate in your circles Conclave, to be held virtually on the Hyderabad Management Association as the coveted HMA award is a 10th of February 2021 between recognition for the exemplary work 1000hours – 1400 hours. Request This New Year the world has seen executed. all to kindly register at https://lnkd. the light emerging from the end of in/d48Y59t.The union between the tunnel in terms of the Covid HMA was ahead of all, with its the industry, Corporate and the vaccine. The buzz is on that we can Covid vaccine survey among the academia and their views on now return to normalcy. We have citizens to know the mood of the Transformation for Continuity will learnt to unlearn to re-learn what nation. It was an eye opener on ensure information transfer by the our forefathers have emulated many fronts. The media carried panellists and knowledge growth, and also acquire the knowledge to this and we had also submitted the widening our horizons. strategize our workstyles to adopt result to the health department of to new working environs. So, the the Government of Telangana. The industry has been relentless process continues. even during lockdown which has The special E-General Body ensured the supply of essential The king is dead long live the meeting organized for the purpose goods and services. We salute king is the adage and going by of adopting the changes in the these workers for it. The year gone this, we have completed the byelaws saw that the proposed by being the year of lockdown awards ceremony 19-20 and are changes were passed with more and with the markets and core now calling for nominations of than the required 2/3rd of the industries opening up, HMA as is the awards for the year 20-21 majority. the custom to impart knowledge which would be 48th version. to the students and the members, This is completely online and the The Code of Conduct for the organized an industrial visit to members has been uploaded on Pennar Industries where they our website The President has produced steel girders for multi- also been brought into the gamut storeyed buildings in the country. of the Code of Conduct. A three The students learnt that the member ethics committee in line welding material which is used with AIMA recommendations will to hold two steel girders were be formed which will be presided much stronger than the girders by the President, a Past president themselves and hence can and known person of the society withstand high mass with ease. preferably a practicing advocate. It was an outing to remember for both the members, students CONTENTS and the faculty who accompanied them. President’s Message HMA & IDSA Panel Discusion Sanjay Kapoor 2 Contribution of Women Though it might sound like a Entrepreneurs towards New India 10 broken record we would like each The Editor’s Desk of you to actively participate Sankara Venkata Krishna Prasad3 Career Opportunities for in all our programs. They say Women Graduates many hands make light work, but Strive to Survive, Thrive & Accelerate Prof (Dr) Romina Mathew constructive feedback will help us in The VUCA World Bhawana Dhawan11 improve and ensure that quality in Manish Advani4 all that we do. If members do not Business Quiz – participate or are not opinionated Journey of Innovation 16th Edition, February, 2021 11 then improvement is certainly Jaywant Naidu restricted 6 Team HMA 2020-21 12 “Quality is never an accident; Hyderabad Through Feedback: There is nothing like honest it is always the result of high the Eyes of Kingshuk Nag feedback. We request you to go through intention, sincere effort, intelligent Kingshuk Nag7 this issue of The Management Review direction and skilful execution; it and give us your suggestions on how represents the wise choice of many Doosra: Checks Spam and Helps 8 to improve the design and content of alternatives.” ~William A. Foster. Privacy./ Your Privacy Mate the same. You can email us on : editor@ Mulugu Somasekhar hmaindia.net Hoping this year sees all of you as the voice of HMA in all its fora. 2 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 07  |  February 2021 THE EDITOR’S DESK February sees Team HMA focussed areas and distant lands, burdening Sankara Venkata Krishna Prasad on an important conclave The the infrastructure and the Editor Regional Management Conclave environment necessitating a similar The Management Review in collaboration with AIMA and as city to be identified to distribute an LMA on 10th February 2021, the density of population and for Editorial Committee we take pride in hosting it, albeit decongestion. virtually, the current day norm. Contribution of Women Mr. Sankara Venkata Krishna Prasad, Hopefully, we soon get back to the Entrepreneurs to New India was Life Member, Joint Secretary & Editor normal physical meets addressed in a panel discussion The Industry Readiness Program, jointly done by IDSA and HMA, Mr. V Ramchander, a flagship project of HMA, past the chief woman cop with her Life Member, Secretary the successful IRP cohort 1, the keynote address kickstarted the arrangements are in progress in a evolution women underwent in Mr. K. Chandrasekhar, brisk manner for the cohort 2. the entrepreneurship, some of the Member & Treasurer Strive to survive, thrive and world’s well know direct marketing accelerate in any field becomes organisations participated and Prof. A. R. Aryasri, the SOP for success. A corporate elucidated their instances of Life Member affairs consultant focuses on this women in entrepreneurship. important aspect of management In this month’s start up story, the Mr. Suresh Kochattil, We have in our SDP Convenor, author examines how an app with a Co-opted Member a CA by profession, a music title of famous cricketer’s bowling aficionado, inventor of a guitar all style was referred to, viz. Muttiah Mr. Narayan Rao, bundled into one, listen to him on Muralitharan, went about dealing Life Member how he made his invention. with privacy in the digital space and After a long gap, HMA has a preventive spam attacks, steals Mr. P. Rajendra Krishna Prasad, arranged for its institutional and the works. Check out for more Life Member members, an industry visit about tips on this privacy mate. 70+ Kilometres from Hyderabad to The Management Review thanks Mrs. Geeta Mallikarjunan, a building systems major, more on all its sponsors and advertisers for COO it in our columns, with the student’s their continued patronage. views on how they felt it, as it helps Leadership & Teamwork their academic record and rankings Perseverance The true mark of a leader is the willingness as well. The Supplementary this to stick with a bold course of action — an month focuses on the visit and The major work of the world is not done by unconventional business strategy, a unique the individual assessment of geniuses. It is done by ordinary people, with product-development roadmap, a controversial management students of the visit balance in their lives, who have learned to marketing campaign — even as the rest of the in terms of a report from each of work in an extraordinary manner. world wonders why you’re not marching in them. step with the status quo. In other words, real The column on Hyderabad bursting ― Gordon B. Hinckley- Bill Taylor, leaders are happy to zig while others zag. They at its seams in urbanisation with Fast Company co-founder understand that in an era of hyper-competition the migration to it from the nearby and non-stop disruption, the only way to stand out from the crowd is to stand for something ht tps://www.facebook.com/HyderabadManagement/  special. https://twitter.com/hydhma - Bill Taylor, Fast Company co-founder   https://www.youtube.com/channel/UC9Ejy1Z3kng4kibICNvZzWw/featured HMA UPCOMING EVENTS- FEBRUARY 2021  10th Feb 2021, 10.00 AM to 2.00 PM https://www.linkedin.com/company/hyderabad-management-association---india/ AIMA- HMA Virtual Regional Management Conclave on  TRANSFORMATION FOR www.hmaindia.net for HMA Membership: http://hmaindia.net/membership CONTINUITY  THE MANAGEMENT REVIEW 3 for AIMA Membership: https://www.aima.in/aima-membership/memberships/aima-membership.html  for AIMA MSME Awards: http://resources.aima.in/presentations/JS-Juneja-brochure-2021.pdf Dr. J. S. Juneja Award for Creativity and Innovation in Micro, Small & Medium Enterprises  www.hmaindia.net for Regional Management Conclave: https://docs.google.com/forms/d/e/1FAIpQLSc0RxSRLU0-Yg0PI klTCZQxZyaZLe3E6GYUvJbfsgaEotw56Q/viewform  www.hmaindia.net for HMA 48th Annual Awards: http://hmaindia.net/awards

Featured Article STRIVE TO SURVIVE, THRIVE & ACCELERATE IN THE VUCA WORLD After the India Australia series on his body. This might sound Manish Advani which concluded in January 2020, easy but in reality, when someone Founder & CEO I read a lot about Mr. Cheteshwar hits us once twice or thrice, we MIMO Potentio Pujara who is known as the Wall of want to get back to that person India in Test Cricket. by retaliating, by losing our cool, directly or indirectly part of the when we do that, we might end value chain? After I read the tweet of Board up making a mistake in this case of Cricket Control of India (BCCI) that mistake could cost him • Do I value my health so I can be which they sent out on his birthday a wicket in some other cases more energetic? 25th January 2020 that one mistake can lead the organization at stake. • Do I Value my Environment He takes bold blows which nurtures me? Then I happened to watch Mr. Grinds it out in the middle Ajay Jadeja’ interview on Mr. • Do I Value my hobbies which are Cheteshwar Pujara in which close to my heart? Braves it all & Stands tall one particular point caught my attention. This point was Mr. • Do I value friends who enlighten I was thinking why does Pujara values his wicket that’s me? Cheteshwara Pujara takes bold why he is able to stay longer on blows, grinds it out in the middle, the crease as compared to many What I learnt from the above was If braves it all and stands talk, I got other players who easily give away we really value all or any one of the the answer in one of the interviews their wicket. Mr. Pujara values the above then We will STRIVE as hard he gave during India Australia 2020 opportunity he has got to serve his as possible, we will always think series to Indian Express newspaper, country. Life is short and we want to make he said I mostly got hit from one the most out of it. end and that too against Pat The word value made me reflect on Cummins, there was crack on the the following questions: - Below you will find few tips to pitch around the short of length STRIVE to SURVIVE, THRIVE and spot from where the ball would • Do I Value my Family which has ACCELERATE in our life: - just take off. Cummins has the stood by me at all times? skill to make the ball rear up from there and make it follow you. In • Do I Value Money which makes a case I took the hand to defend the big difference especially in trying ball there was a risk I would glove times? the ball. Considering the match situation and how we couldn’t • Do I Value my employer who afford to lose wickets, I decided to has given me the opportunity let the ball hit my body. to impact lives of many who are When I read the above, I got the answer, here is a person who first thinks of the country and then he thinks of himself. To stay on the wicket for longer period of time he is willing to take multiple blows 4 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 07  |  February 2021 Set Short term and long-term Time Investor: - Since the time would also be better if one makes goals: - The Key Responsibilities I was a teenager I have been a PLAN B based on worst case Areas defined by our respective through multiple programs on time scenarios. One formula which I employer has its own limitations, management which unfortunately try to keep in mind while making our goals are in black n white, plus have worked for few days but robust plans is OODA (Observe those goals are only work related, then after few days I have gone - Orient – Decide – Act) . OODA however if we turn those goals in back to my old habits, however concept was developed by one of to visuals, we will be able to chase since the time I have worn the the renowned United States Air dreams or purpose as compared hat of investor, I try to calculate Force Colonel John Boyd. Boyd to chasing numbers which don’t ROI on the minutes I spent, if I am successfully leveraged on this excite after some point of time. watching a movie is there an ROI concept on multiple occasions While we are working hard to which I can get out of it, if I am during military combats. achieve our goals, we should revisit playing squash, badminton, carrom, and revise our goals in frequent tennis – I reflect on the game with Intensity and Environment of intervals based on time, place and one pointed purpose of extracting Inspiration: - As per Warren Buffet circumstance, the only certainty in lessons from the time I spent Intensity is the price of excellence, today’s world is uncertainty. on that game. This is something that’s something which can help which has helped me extract the us in commanding a premium most out of the limited time we both at individual as well as at an have received as a gift in this life. organizational level. To sustain the Another thing I keep in my mind level of our intensity we need to is If we lose money, we can get it drive the culture of inspiration, back however if we lose time, we when we inspire others around us can’t get it back. through our thoughts, actions and words that inspiration multiples and Robust Plans: - Many individuals comes back to us, this is something and organizations have got which will help people evolve disrupted during the COVID 2019 collectively as a unit. Pandemic, when we work or re- work on our plans for the future, it Values: - In the digital world where news spreads within seconds one mistake can cost one big stakes, Values can play a game changing role in multiplying valuations in the long run. Explore: - To put all of the above in practice, one needs to work with a mindset of an explorer by continuously thinking what else one can do to re-invent oneself to offer something better to re-invent oneself keeping 3 interests in mind People, Profit and Planet. Manish Advani Founder & CEO MIMO Potentio is a 7 times TEDx Speaker, an award winning story teller currently assisting individuals and corporates in the area of mindful thinking so they can work as per their full potential. THE MANAGEMENT REVIEW 5

Featured Article JOURNEY OF INNOVATION DESIGN PATENT: a single instrument. I gave basic JAYWANT NAIDU instructions to my Guitar maker Convener - SDP and FDP Committee It’s been a long journey in the and sent a rough drawing. After Hyderabad Management Association field of music since the year 1975 few months, I visited him in when I first took up to learning the Kolkata. Sitting in the workshop, members who had many questions Hawaiian Slide Guitar. Not hailing the Guitar kept changing hands as on the subject. The then President from a family of conventional the sound was not as envisaged of HMA Mr.A.Srinivas even musicians, Studies would always by me. Finally, when I was fiddling remarked that it was for the first take a priority and music would with the instrument around the time that any musical instrument take a backseat during the pressure stroke of midnight, Mohd Arif was played live in the FAPCCI hall. of exams and project work. But exclaimed” Saheb, aisa toh Guitar It’s nice to be back to HMA as the as things progressed in life, it was abhi tak duniya meh nahi bana” Convener of Student Development not restricted to enhancement (Such a Guitar has not been made program (SDP) and Faculty of performance skills. There was anywhere in the world).This Development program (FDP) always a deep desire to attend as certificate was more than enough Committee. many concerts of different music for me. The next step was to genres as possible. Hearing many apply for a design patent with the western music concerts of different Controller of Patents, Kolkata. After groups that visited India and a set few months, I was asked to submit of family musicians (Ustad Amjad some further details. I did the Ali Khan and his sons),(Pandit needful and forgot about the whole Shivkumar Sharma and his son), thing. Finally after many years, I I would always wonder about the was awarded Design Patent for the difference of sound between a same in the year 2012. solo instrumentalist and a group of musicians playing the same It’s therefore very important to instrument. Why was the sound so understand that one needs to go different? What was so symphonic beyond any idea that comes to our about the sound? All such creative mind. At first it may seem silly. It thoughts lead to an SOS to my may seem impractical. It may seem Guitar maker in Kolkata Mr.Mohd impossible. But it’s all about how Arif. I was wondering if a new we manage to convince ourselves design of Guitar with changes first and take that first step towards in string placement could bring pursuing the process leading to about the Innovation of sound. It Innovation. was all about getting the sound of at least two Guitars by playing STRESS MANAGEMENT: It’s been an interesting journey of not only performing concerts but also giving lecture demonstration on STRESS MANAGEMENT. I recall having given a lecture on the topic for Hyderabad Management Association at the then FAPCCI hall which was jam-packed with curious 6 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 07  |  February 2021 Featured Article HYDERABAD THROUGH THE EYES OF KINGSHUK NAG The lock down notwithstanding and taking a growth is at the cost of the city’s natural Kingshuk Nag medium or long term view, India is growing resources and leads to its depletion it would Former Resident Editor, Times of very fast. This is especially true of its cities be time to relook at this. Unfortunately India Hyderabad, Advisor-HMA and has multifarious implications, not all of Hyderabad is not the only city suffering them positive. In fact the break neck speed from this predicament: all big cities in has limits to its geographical growth and at which cities are growing is unrealistic. India are unable to bear this huge influx of the right thing would be to not allow it to A result of this is that the physical migrants. The best example of this would be grow beyond a certain level. But I don’t infrastructure of most cities is breaking India’s capital Delhi. Hyderabad’s population think anybody has given a serious thought down and natural resources are getting is growing rapidly because it is the only to this. If there are pressures of growth depleted very fast. This is especially true metropolis in the region. Till a few years ago then it would be a great idea for authorities of Hyderabad. Perched atop the Deccan (when Andhra Pradesh was a unified state), to ensure that two cities are so allowed to plateau, with highlands and water bodies people from all across the unified state develop that the distance between them in abundance, Hyderabad was earlier a rushed to Hyderabad leaving their home is a minimum of 40-50 km. Authorities beautiful city serving to a limited population. and hearth. After two states were created, should ensure that this minimum distance Faster development has brought new high the pressure of population from Andhra is maintained; this is not too difficult by tech industries to Hyderabad, but at the Pradesh has abated but has been made strictly keeping control over the areas of same time led to a decline in the quality up by increased migrations from the other urban development authorities and not of infrastructure with concrete jungles districts of Telangana. This is not surprising allowing them to expand. Similarly village coming up everywhere and green spaces considering that Hyderabad ‘shines’ in panchayats have to be kept under control disappearing rapidly. Parks and other green comparison to other places in the state. and not allowed to sanction building of spaces in Hyderabad are giving way to commercial complexes and the like. At the housing and other commercial enterprises Till about 30 years ago, the conventional same time another big city like Hyderabad that is being necessitated by the increase in belief in India was that the country’s should be spawned in the state. This will act population in a rapidly growing city. This is population was too high and consequently as a countermagnet to Hyderabad and pull fair enough, but policy planners have to take there was great need to control our off pressure. How another big city can be a balanced view. numbers. Unfortunately this thinking is spawned is another story which can be the now no longer in vogue. Although we subject of another column. Though the conventional view is that if a pay lip service to the population problem, city is growing fast that is a great thing, it Indians are no longer that serious about is time to review this thinking. If this fast the country’s population explosion. I remember a conversation with well -known industrialist S P Hinduja circa 1991 when he said (or something like this) in an approving fashion: “Our numbers are growing and as a result so are our markets.” In other words he was trying to say that there is a direct link between population and the size of markets. And so long the market size was increasing the population increase should not be a matter of great concern. What Mr. Hinduja said may have been correct or not but this does not mean that we should allow runaway increase in population. At the same time there is a great need to regulate the growth of our cities. We cannot allow cities to grow by leaps and bounds with no check on its growth. This is true of Hyderabad as well. Huge concrete structures, broken hills and filled up lakes do not make up for a fine city. A great city must have a balance between its green spaces and its population. The folks who stay there must enjoy living there. Rampant urbanization only makes a city population dense resulting in deterioration in the quality of its urbanization. Every city THE MANAGEMENT REVIEW 7

Featured Article - Start up Stories DOOSRA: CHECKS SPAM AND HELPS PRIVACY./ YOUR PRIVACY MATE When we hear the word Doosra, the Doosra is a completely bootstrapped M. Somasekhar first thing that comes to our minds, company now. The target is to reach Former Associate Editor, especially cricket lovers is the ‘wrong one million customers by the end of The Hindu Business Line Hyderabad, Un’, from the bowler, which foxes the 2021. The prime objective is to create Advisor-HMA batsmen completely. In the world of a new category of product. We are on start up’s a Hyderabad based company firm footing on both at the moment, he Aditya and the team set out to find a with the same name has been making says. solution and arrived at a customised waves. ‘telecom stack’ with the consumer in Launched in the thick of the Pandemic The Product: mind. Thus, was born the mobile app of in May 2020, Doosra( Secondary Doosra in September. It was launched Number) is the brainchild of Aditya Doosra uses the cloud telephony by the Telangana State Minister for IT, Vuchi, a serial entrepreneur. The first model, predominantly the domain of Municipal Administration and Industry, product, a mobile app was rolled out in large enterprises, which have been Mr K T Rama Rao. Very soon, the app September, 2020. It’s basically a long harnessing the huge potential. Aditya crossed an impressive figure of 10,000 term solution to overcome the menace and team leveraged the potential to downloads on Google Play Store. of spam routed through your mobile come up with the utility product to the phones. B2C space (Business to Consumer) for Feedback & Learning: “Our aim is to ensure that Doosra, the the first time in the Indian context. mobile app plays an important role In November, we carried out a survey in how people manage their digital The company has been working closely of the customers use and experience. identity in the future, while maintaining with major telecom operators for the Our assumption was that it would meet their privacy”, says the Chief Executive past two years with the idea of creating the demands of privacy. To our surprise Officer (CEO) Aditya, who had earlier a niche product or service to meet the a sizeable percentage viewed/used it as founded the successful ventures-Zippr consumer demands. The purpose was to a second Whatsapp number. So, what and Media Mint. reduce the drudgery and nuisance from started as a privacy enabler turned the irritating spam as well as create a into other uses too said Aditya. The big Encouraged by the response from the tool for maintaining privacy. learning for a start up here in consumer consumers, the company launched driven products is to understand that the Doosra Pro in early January 2021. The Doosra offers a 10-digit virtual SIM “ Consumer wants choices in the use of product is targeted at small and medium to users that they can share on any the product”. enterprises to manage their official product or service platform and personnel information needs well. or at offline stores instead Interestingly, 20 percent of the existing of their personal mobile customers too upgraded, says Aditya.  numbers. The free virtual number can also be shared with acquaintances.  Aditya explained how, businesses, stores and many places insist on asking for the mobile number of the customer in the name of customising and personalising their services. But, the larger problem that could arise over time is how this data can be misused, traded or just turn into inconvenience in the form of spam calls.  8 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 07  |  February 2021 Featured Article - Start up Stories (Cont...) the problem. The big growth in mobile payment systems and a growing middle class in the country, banks, fintech organisations, and telemarketing firms are turning into bigtime spammers.   We thought Doosra will emerge as a Now, is there a long-term solution growing 30 percent week-on-week. To public number. It will help block spam to the spam problem? Yes, says the grow its business and reach quickly the and help preserve privacy. But, it has Hyderabad-based startup Doosra. It company has tied up with Ola, Swiggy, turned into a newer application - Use has brought to the market a solution Zomato, 99acres, OLX, etc. Users can the Doosra number for select use to curtailing the menace. The ‘doosra’ share their Doosra number with driver by small businesses and individual number both safeguards the digital partners or delivery executives while consumers too, Aditya explained.  identity of users, and also auto-blocks availing these services. The transaction spam calls and messages and reduces OTP will be sent to the Doosra app only, Spam Menace & Solution:  fraud.  he explained. In India spam calls are a major menace How does it do On the revenue model. Aditya said it’s as it’s one of the top 10 worst hit this ? It uses Smart based on a subscription app where nations. If you own an Indian SIM, Call filters, which users can buy monthly minutes. It has chances are you would have received give consumers the two plans: half-yearly (Rs 499) and tonnes of spam calls since you began power to choose annual (Rs 699). Each plan offers 100 using the mobile.   their incoming calls. minutes of callback and unlimited On the Doosra app, voicemail.  The quick shift into the digital economy users can create in the past few years by the Narendra customised lists. Calls from these People tend to retain mobile numbers Modi government has only compounded numbers will be able to bypass the for long. Using this trend the company smart filters and get forwarded to the will keep adding new customer tools, user’s primary number.  build loyalty around the product, and get some scale before raising At grocery stores, restaurants, malls, external funding. For the present, it’s pharmacies, car dealerships, delivery a completely bootstrapped venture, and ticketing services, websites, Aditya says.  networking events etc., the Doosra number is finding application. “Doosra EoM  gives you all the benefits of a publicly shareable number without the downsides of telecalling. You can use it everywhere except UPI,” says the CEO.   On how the growth has been since the launch, Aditya says the call volumes are THE MANAGEMENT REVIEW 9

HMA & IDSA Panel Discussion CONTRIBUTION OF WOMEN ENTREPRENEURS TOWARDS NEW INDIA The eminent panel session was opened women’s participation can be had if by Addl. DGP Ms Swati Lakra IPS the following were in place-Security at who spoke about women safety, SHE workplace, flexible working hours, care teams and Bharosa Centres in the centres and mobility. She also stated that Telangana State where the training was COVID has taught many lessons.Vimmi imparted to women who have become Gujral (Modicare) opined that women entrepreneurs from papad, pickles, were considered the weaker sex but if powders to Engineering, Electronics and the women have family support then she Energy. We see more women taking can go places – in Modicare 44% of the to entrepreneurship due to the flexible women were in management positions timing as well as independence it gives and were balancing their careers and them besides the safety aspect as they family were well. Anamika Sirohi of know that they were safe in Telangana Amway spoke about the startup and State.Tanuja Abburi (Beyond Pinks) spoke how women are coming forward and about time management and being more becoming independent. Seema Vishal organized of breaking the stereotypes (PM International) said that women have as woman were good at multitasking. K. clarity of goals, know how to work as a Rama Devi (ALEAP) stated that effective team and now there is a paradigm shift as women are no more than willing to be only housewives, but are on the road to be independent. At the start of the program, the panel members from IDSA were introduced by Rajat Banerji, Vice Chairman, IDSA and those from HMA were introduced by Kavita Rajesh, Vice President HMA. The panel was very deftly conducted for a very informative and action focused destination by Rini Sanyal, Chairperson, IDSA 10 THE MANAGEMENT REVIEW

Volume: 20  |  Issue: 07  |  February 2021 Student Development Program (SDP) for BBA students on the topic CAREER OPPORTUNITIES FOR WOMEN GRADUATES An online Student Development program Management Conclave which is being hosted Prof (Dr) Romina Mathew (SDP) on the topic ‘Career Opportunities for on 10th February 2021 in association with Professor, Human Resources, Women Graduates’ was conducted on 16th All India Management Association (AIMA). IMT Hyderabad January 2021 for students of Raja Bahadur The session started with a talk by Prof.Romina Venkata Rama Reddy Women’s College Mathew from IMT, Hyderabad.Prof.Romina Bhawana Dhawan – Department of Business Management spoke about the need to have more Women Head - HR, South Asia, Pladis Global as a part of HMA-IMT Knowledge Series. workforce in the Governance sector and abilities to crack interviews and also take The President of Hyderabad Management Corporate Sector. Empathy, Multi-Tasking, mock interviews as a rehearsals which could Association Mr.Sanjay Kapoor briefed the Team players, Effective communication, build confidence and communication skills. students about the activities of HMA and how Crisis Management, Increased Customer Everyone should identify their unique skills the first Industry Readiness program (IRP) and Employee Satisfaction, Greater investor and take the direction where to head next. was successfully conducted. He also invited confidence are a part of many aspects Innovation is also very important and one students to be a part of the online Regional that have grown due to larger women should develop and keep evolving to the next participation. This was followed by a session level. More than 300 students participated in by Ms.Bhawana Dhawan, Head- HR South the SDP program. Prof.Renuka Sagar, Director Asia for Pladis Global. Organizations having RBVRR Women’s College proposed a vote of Global presence are looking at a Multi- thanks and looked forward to more activities Cultural atmosphere which includes diversity in association with Hyderabad Management of having a good number of women, male, Association. ethnicity in the human resources. There was a time when many areas like ‘Sales’ were Dr. Chetan Srivastava more male-dominated. Now the trends are School of Management Studies, changing and there are some companies University of Hyderabad, Life Member HMA which prefer women as Heads of most of the department. 100% placement has been a new THE MANAGEMENT REVIEW 11 trend for new women management students. E-commerce, FMCG, Banking are some of the opportunity sectors in these times of post pandemic era. Sensitivity, Intuition and Emotional Intelligence are few attributes that women excel at. Women are normally good problem solvers as they are good at decoding verbal cues and body language. Bhawana also adviced students to increase their networking Business Quiz 1. Soma Mondal 2. Zerodha BUSINESS QUIZ – 3. First all woman cockpit crew team to do 16TH EDITION, FEBRUARY, 2021 a long distance flight circling the North Pole. 1. The first lady to become the Chairman of Steel Authority of India Limited (SAIL), who took 4. Poultry litter over the reins recently is _____________ . 5. Germany 6. Aditya Birla Fashion and Retail (ABFRL) 2. ___________ Indian unicorn has set up “Rainmatter Climate Foundation”, a not-for- 7. Aston Martin profit foundation with funding of $100 million over the years, to fund climate change 8. Carbon Capture entrepreneurs. 9. Ampro , Bambino ( Ampro Biscuits and Bambino Agro Products) 3. Air India Pilot Captain Zoya Agarwal and her team have set up a unique record when they 10. The Taste Company completed their San Fracisco - Bangalore flight recently. The record is_______________. 4. Solika Energy Pvt. Ltd., has created a Compressed Bio-Gas (CBG) facility in the outskirts of Hyderabad and will be distributing the CBG produced, through the Indian Oil Outlets. The unique input, first of its kind that is being used to generate CBG by Solika Energy is ____________. 5. Sebamed has taken on Hindustan Unilever (HUL) in the recent raging ad-war in the form of attacking comparative advertising. Sebamed belongs to ______________country. 6. ________________ has acquired 51% Stake in India’s luxury designer brand “Sabyasachi”, engaged in categories such as apparel, accessories and jewellery which has a strong franchise in India, US, UK and the Middle East. 7. ____________ is returning to the Formula One (F1) Grid with Cognizant Technology Solutions as title and technology partner for the next 10 years. 8. Tesla CEO and Space Exploration Technologies founder, Elon Musk has recently announced a $100 Million prize for best ______________ technology. 9. Myadam Kishan Rao, a home grown entrepreneur from Hyderabad, who passed away recently, was associated with the well known brands______________ and _________. 10. ___________, a Hyderabad based start-up has recently launched Ready to Eat food , both breakfast and meals (Veg and Non-Veg). It is the first to enter the Non-Veg ready-to-eat meals with two non-vegetarian meal boxes — “Chicken Curry Rice” and “Exotic Prawn Rice”. This start-up is floated by serial entrepreneur Mr.Raju Vanapala ( He also founded Way2Online and Way2SMS ). ALL THE BEST

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