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‫תמונת פתיחה‬ SHANI JACOBI JEWELRY BRAND BOOK

TABLE OF CONTENTS

ABOUT about 1 vision 2 2 values 5 LOGO inspiration 6-7 logo 8 9 proportions 10 logo sizes 13 14 how not to use 15 16 VISUAL color palette ELEMENTS typography 19-24 ui kit - menu 25 26 ui kit - buttons 29 DIGITAL website mockup and layout 30 instagram story 30 facebook posts 31-32 PRINT stationery PRUDOCT poster flyer related prudocts

ABOUT Shani Jacobi Jewelry is a brand by the designer Shani Jacobi, offering elegant and luxurious jewels crafted with love. Shani Jacobi's designs are made in Israel with the finest materials and meticulous attention to every detail. Every single piece is handcrafted with utmost care to make sure your jewelry will be with you for years to come and shine like the stars in your eyes. Discover our beautiful range of high quality jewelry, designed to be worn every day and everywhere. 1

VISION We strive to create the highest quality jewelry available, so that you can wear it with confidence and pride. Being a woman comes with so many wonderful opportunities; Shani Jacobi helps you make each occasion special by creating precious mementos that tell your story - because every woman's story is unique. VALUES Contemporary unique beauty femininity 2

LOGO

inspiration logo proportions logo sizes how not to use

INSPIRATION 5

LOGO The logo consists of the designer's name combined with the diamond icon inspirational font logo font icon HAVENA bianca 6

LOGO 7

PROPORTIONS x y 0.25X 8 0.55y 0.25y

LOGO SIZES 90 px 48 px 250 px 150 px 9

HOW NOT TO USE Do not change logo color do not make the logo to contours Do not add drop shadow Do not change icon size Do not add stroke Do not change tag-line location Do not stretch without SHIFT Do not change tag line size 10

VISUAL ELEMENTS

color palette typography ui kit - menu ui kit - buttons

COLOR PALETTE #d3aeba #000000 #ffffff CMYK RGB 18 36 18 1 000 255 255 255 211 175 186 0 0 0 100 0000 13

TYPOGRAPHY Aa cinzel Aa bianca Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Aa Bb Cc Ee Ff Gg Hh Ii Jj Ss Tt Uu Vv Ww Xx Yy Zz Kk Ll Mm Nn Oo Pp Qq Rr 01 02 03 04 05 06 07 08 09 Ss Tt Uu Vv Ww Xx Yy Zz Aa alga 01 02 03 04 05 06 07 08 09 Aa Bb Cc Ee Ff Gg Hh Ii Jj Aa rouge Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr 01 02 03 04 05 06 07 08 09 Ss Tt Uu Vv Ww Xx Yy Zz 01 02 03 04 05 06 07 08 09 14

UI KIT - MENU 15

UI KIT - BUTTONS 16

DIGITAL

website mockup and layout instagram story facebook posts

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PRINT PRODUCTS

stationery poster flyer related prudocts

‫נפיליראיימרשרדי‬ ‫‪29‬‬

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