‎⁨دليل الهوية سمـــا للتصوير الاحترافي⁩

‫دﻟﻴﻞ اﻟﻬﻮﻳﺔ‬ Brand Guideline DESIGN BY AHLAMALZAHRANI

‫ﻧﺒﺬﺓ ﻋﻦ ﺍﻟﻌﻼﻣﺔ‬ ‫‪Introduction‬‬ ‫ﺳﻤﺎ ﻫﻮ ﺍﺳﺘﺪﻳﻮ ﻟﻠﺘﺼﻮﻳﺮ ﺍﻻﺣﺘﺮﺍﻓﻲ ﻟﻠﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻭﺍﻟﻤﻄﺎﻋﻢ ‪-‬‬ ‫ﻫﺪﻓﻨﺎ ﺍﻳﺼﺎﻝ ﺍﻟﻔﻜﺮﺓ ﻟﻠﺠﻤﻬﻮﺭ ﻣﻦ ﺧﻼﻝ ﺩﻗﺔ ﻭﺟﻮﺩﺓ ﺍﻟﺼﻮﺭ ‪ ،‬ﻧﺴﻌﻰ‬ ‫ﺩﺍﺋﻤ ًﺎ ﻟﻼﺣﺘﺮﺍﻓﻴﺔ ﻭﺍﻟﺘﻤﻴﺰ ﻭﺍﻟﺘﻔﺮﺩ‬ ‫‪DESIGN BY AHLAMALZAHRANI‬‬

LOGO ‫ﺍﻟﺸﻌﺎﺭ‬ DESIGN BY AHLAMALZAHRANI

LOGO ‫ﺍﻟﺸﻌﺎﺭ‬ DESIGN BY AHLAMALZAHRANI

‫ﻫﻴﻜﻠﺔ ﺍﻟﺸﻌﺎﺭ ‪LOGO STRUCTURE‬‬ ‫ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﻄﻮﻝ‬ ‫‪+‬‬ ‫ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﻌﺮﺽ‬ ‫‪+‬‬ ‫‪+‬‬ ‫‪PenTool‬‬ ‫‪Shape Builder Tool‬‬ ‫ﺗﻢ ﺑﻨﺎء ﺍﻟﺸﻌﺎﺭ ﻣﻦ ﺍﻟﺮﻣﺰ ﻭﺍﻟﻨﺺ ‪ ،‬ﻋﻨﺪﻣﺎ ﺗﻢ ﺗﺼﻤﻴﻢ ﺍﻟﺸﻌﺎﺭ‪ ،‬ﺗﻢ ﺍﺳﺘﺨﺪﺍﻡ‬ ‫ﺍﻷﺷﻜﺎﻝ ﺍﻟﻤﻮﺿﺤﺔ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺍﺩﺍﺓ ‪ Shape Builder Tool‬ﺑﺎﻻﺿﺎﻓﻪ ﺍﻟﻰ‬ ‫ﺍﺩﺍﻩ ﺍﻟﺒﻦ ﺗﻮﻝ ﻟﺮﺳﻢ ﺍﻟﺤﺮﻭﻑ ﺍﻟﻤﻮﺟﻮﺩﻩ ﺑﺎﻟﺸﻌﺎﺭ‬ ‫ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺷﻜﻞ ﻭﻣﻈﻬﺮ ﻣﺘﻮﺍﺯﻥ ﻟﺬﺍ ﻻ ﻳﻤﻜﻦ ﺗﻐﻴﻴﺮ ﻫﻴﻜﻠﺔ ﺍﻟﺸﻌﺎﺭ ﻓﻲ‬ ‫ﺃﻱ ﺣﺎﻝ ﻣﻦ ﺍﻷﺣﻮﺍﻝ‬ ‫‪DESIGN BY AHLAMALZAHRANI‬‬

‫ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﻌﺮﺽ‬ ‫ﺍﻟﻤﺴﺎﺣﺔ ﺍﻟﻬﺎﻣﺸﻴﺔ ﻟﻠﺸﻌﺎﺭ ‪CLEAR SPACE‬‬ ‫ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﻄﻮﻝ‬ ‫ﻟﻈﻬﻮﺭ ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﺸﻜﻞ ﺍﻷﻣﺜﻞ ﻳﺠﺐ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻴﻪ ﻣﻦ ﺗﺪﺍﺧﻞ‬ ‫ﺍﻟﻌﻨﺎﺻﺮ ﺍﻷﺧﺮﻯ ﻣﺜﻞ ﺍﻟﻌﻨﺎﻭﻳﻦ ﻭﺍﻟﺼﻮﺭ ‪ ،‬ﻟﺬﺍ ﻭﺟﺐ ﺣﻤﺎﻳﺔ ﺍﻟﺸﻌﺎﺭ‬ ‫ﺑﻤﺴﺎﺣﺔ ﻓﺎﺭﻏﺔ ﻣﻦ ﺟﻤﻴﻊ ﺍﻟﺠﻬﺎﺕ ‪،‬ﺍﻟﺸﻜﻞ ﺃﻋﻼﻩ ﻳﻤﺜﻞ ﺍﻟﻤﺴﺎﺣﺔ‬ ‫ﺍﻟﻬﺎﻣﺸﻴﺔ ﻟﻠﺸﻌﺎﺭ ﺑﻤﺎ ﻳﺴﺎﻭﻱ ﺑﺤﻴﺚ ﻳﺴﻤﺢ ﺑﻮﺟﻮﺩ ﻋﻨﺎﺻﺮ ﺧﺎﺭﺝ‬ ‫ﺍﻟﺤﺪﻭﺩ ﺍﻟﻤﺮﺳﻮﻣﺔ‬ ‫‪DESIGN BY AHLAMALZAHRANI‬‬

‫ﻓﻠﺴﻔﺔ ﺍﻟﺸﻌﺎﺭ ‪LOGO INSPIRATION‬‬ ‫ﺗﻢ ﺍﻋﺘﻤﺎﺩ ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﺮﺟﻮﻉ ﺍﻟﻰ ﻋﻨﺎﺻﺮ ﻣﻬﻤﺔ ﺗﺘﻤﺜﻞ ﻓﻲ ﺍﻟﺤﺮﻭﻑ‬ ‫ﺍﻷﻭﻝ ﻣﻦ ﺍﻟﻜﻠﻤﺎﺕ ﺍﻟﻤﻜﻮﻧﺔ ﻻﺳﻢ ﺍﻟﻤﺸﺮﻭﻉ ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺷﻜﻞ‬ ‫ﺍﻟﻜﺎﻣﻴﺮﺍ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺍﻟﻤﺸﺮﻭﻉ ﻭﺍﺳﻢ ﺍﻟﻤﺸﺮﻭﻉ ﺑﺎﻟﻠﻐﺘﻴﻦ‬ ‫ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻻﻧﺠﻠﻴﺰﻳﺔ‬ ‫ﺍﺳﻢ ﺍﻟﻤﺸﺮﻭﻉ‬ ‫‪S+P‬‬ ‫‪Camera‬‬ ‫ﺑﺎﻟﻠﻐﺘﻴﻦ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻹﻧﺠﻠﻴﺰﻳﺔ‬ ‫‪DESIGN BY AHLAMALZAHRANI‬‬

‫ﺍﻟﺨﻄﻮﻁ ‪TYPEFACE‬‬ ‫ﺍﺳﻢ ﺍﻟﺨﻂ‬ ‫‪rabar‬‬ ‫ﺍﻟﻨﺺ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺍﻟﻨﺺ ﺍﻻﻧﺠﻠﻴﺰﻱ ‪Righteous-Regular‬‬ ‫ﺍﻷﻭﺯﺍﻥ‬ ‫ﺃﺏﺙﺝﺡﺥﺩﺫﺭﺯﺱﺵﺹﺽﻁﻅﻉﻍﻑﻕﻙﻝﻡﻥﻩﻭﻱ‬ ‫ﻋﺎﺩﻱ‬ ‫‪ABCDEFGHIJKLMNOPQRSTUVWXYZ‬‬ ‫ﻋﺎﺩﻱ‬ ‫ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺮﺋﻴﺴﻲ‬ ‫ﺗﻢ ﺍﺧﺘﻴﺎﺭ ﺧﻂ ﺍﻟﻜﺘﺎﺑﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻻﻧﺠﻠﻴﺰﻳﺔ ﺑﻌﻨﺎﻳﺔ ﺣﺘﻰ ﺗﺘﻮﺍﻓﻖ ﻣﻊ ﺍﻟﻬﻮﻳﺔ ﻟﻠﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺍﻧﺴﺠﺎﻡ ﺍﺭﺗﺒﺎﻁ ﺍﻟﻌﻼﻣﺔ‬ ‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﻲ ﺟﻤﻴﻊ ﺍﺳﺘﺨﺪﺍﻣﺎﺗﻬﺎ‬ ‫‪DESIGN BY AHLAMALZAHRANI‬‬

‫ﺍﻷﻟﻮﺍﻥ ‪COLORS‬‬ ‫‪CMYK‬‬ ‫‪69 60 64 54‬‬ ‫‪CMYK‬‬ ‫‪97 44 57 27‬‬ ‫‪RGB‬‬ ‫‪0 92 93‬‬ ‫‪RGB‬‬ ‫‪55 58 54‬‬ ‫‪PANTONE‬‬ ‫‪7720 C‬‬ ‫‪PANTONE 447 C‬‬ ‫‪HEX‬‬ ‫‪#373A36‬‬ ‫‪HEX‬‬ ‫‪#005C5D‬‬ ‫ﺍﻟﺘﺪﺭﺟﺎﺕ ﺍﻟﻠﻮﻧﻴﺔ‬ ‫ﻟﻠﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺗﺒﺎﻳﻦ ﺍﻟﺸﻌﺎﺭ ﻣﻊ ﻟﻮﻥ ﺍﻟﺨﻠﻔﻴﺔ ﻳﺴﻤﺢ‬ ‫ﺗﻢ ﺍﺧﺘﻴﺎﺭ ﺍﻷﻟﻮﺍﻥ ﻟﻤﺎ ﺗﻌﻜﺴﻪ ﻣﻦ ﻗﻴﻢ ﺍﻟﺘﻤﻴﺰ ﻭﺍﻻﺣﺘﺮﺍﻓﻴﺔ‬ ‫ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﻠﻮﻥ ﺍﻷﺑﻴﺾ ﻋﻠﻰ ﺧﻠﻔﻴﺔ ﺳﻮﺩﺍء ﺃﻭ‬ ‫ﻭﺍﻟﺪﻗﺔ ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻧﻬﺎ ﺗﻨﺎﺳﺐ ﻓﺌﺔ ﺍﻟﺸﺒﺎﺏ ﻣﻦ ﺍﻹﻧﺎﺙ‬ ‫ﻭﺍﻟﺬﻛﻮﺭ ﺑﺤﻴﺚ ﺗﻤﺜﻞ ﺍﻟﻔﺌﺔ ﺍﻟﻤﺴﺘﻬﺪﻓﺔ ﻓﻲ ﺍﻟﻤﺸﺮﻭﻉ‬ ‫ﻣﻠﻮﻧﺔ‪ ،‬ﻭﻳﺴﻤﺢ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﺸﻌﺎﺭ ﺑﺎﻟﻠﻮﻥ ﺍﻷﺳﻮ ﺩ ﻋﻠﻰ‬ ‫ﺧﻠﻔﻴﺔ ﺑﻴﻀﺎ ء ‪ ،‬ﺇﻣﻜﺎ ﻧﻴﺔ ﺍ ﺳﺘﺨﺪ ﺍ ﻡ ﻟﻮﻥ ﻭﺍﺣﺪ ﻓﻲ‬ ‫ﺍﻟﺨﻠﻔﻴﺔ ﻋﻠﻰ ﺃﻥ ﻳﻜﻮﻥ ﺍﻟﻠﻮﻥ ﻣﻦ ﺍﻷﻟﻮﺍﻥ ﺍﻷﺳﺎﺳﻴﺔ‬ ‫ﻟﻠﺸﻌﺎﺭ‬ ‫‪DESIGN BY AHLAMALZAHRANI‬‬

‫ﺍﺳﺘﺨﺪﺍﻣﺎﺕ ﺧﺎﻃﺌﺔ ﻟﻠﺸﻌﺎﺭ ‪LOGO MISUSES‬‬ ‫ﺇﺿﺎﻓﺔ ﺗﺄﺛﻴﺮﺍﺕ ﺃﻭ ﻇﻼﻝ‬ ‫ﺇﻣﺎﻟﺔ ﺍﻟﺸﻌﺎﺭ‬ ‫ﺗﻐﻴﻴﺮ ﺃﺑﻌﺎﺩ ﺍﻟﺸﻌﺎﺭ‬ ‫ﻭﺿﻊ ﺍﻟﺸﻌﺎﺭ ﺩﺍﺧﻞ ﺇﻃﺎﺭ‬ ‫ﺳﻤﺎ ﻟﻠﺘﺼﻮﻳﺮ اﻹﺣﱰاﰲ‬ ‫ﺇﺯﺍﻟﺔ ﺟﺰء ﻣﻦ ﺍﻟﺸﻌﺎﺭ‬ ‫ﺗﺤﻮﻳﻞ ﺍﻟﺸﻌﺎﺭ ﺇﻟﻰ ﺣﺪﻭﺩ‬ ‫ﺗﻐﻴﻴﺮ ﺃﻟﻮﺍﻥ ﺍﻟﺸﻌﺎﺭ‬ ‫ﺗﻐﻴﺮ ﺧﻂ ﺍﻟﻜﺘﺎﺑﺔ‬ ‫ﺃﻣﺜﻠﺔ ﻟﻼﺳﺘﺨﺪﺍﻣﺎﺕ ﺍﻟﺨﺎﻃﺌﺔ ﻟﻠﺸﻌﺎﺭ‪،‬ﻳﻤﻨﻊ ﺗﻐﻴﻴﺮ ﺍﻟﺸﻌﺎﺭ ﺃﻭ ﺇﻋﺎﺩﺓ ﺭﺳﻤﻪ ﺃﻭ‬ ‫ﺇﻋﺎﺩﺓ ﺗﻜﻮﻳﻨﻪ ﺃﻭ ﺇﻋﺎﺩﺓ ﺗﻠﻮﻳﻨﻪ ﺃﻭ ﺍﻟﺘﻼﻋﺐ ﺑﺄﻱ ﺟﺰء ﻓﻴﻪ ‪،‬ﻭﻳﺮﺟﻰ ﺍﻟﺘﺄﻛﺪ ﻣﻦ‬ ‫ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﺸﻜﻞ ﺩﺍﺋﻤﺎ ﺑﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺼﺤﻴﺤﺔ‬ ‫‪DESIGN BY AHLAMALZAHRANI‬‬

PATTERN ‫ﺍﻟﻨﻤﻂ‬ DESIGN BY AHLAMALZAHRANI

APPLICATIONS ‫ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻬﻮﻳﺔ ﺍﻟﺒﺼﺮﻳﺔ‬ DESIGN BY AHLAMALZAHRANI ‫ﻭﺭﻕ ﻣﺮﺍﺳﻼﺕ‬

APPLICATIONS ‫ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻬﻮﻳﺔ ﺍﻟﺒﺼﺮﻳﺔ‬ DESIGN BY AHLAMALZAHRANI ‫ﺃﻇﺮﻑ‬

APPLICATIONS ‫ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻬﻮﻳﺔ ﺍﻟﺒﺼﺮﻳﺔ‬ DESIGN BY AHLAMALZAHRANI ‫ﻣﻠﻒ ﻟﻸﻭﺭﺍﻕ‬

APPLICATIONS ‫ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻬﻮﻳﺔ ﺍﻟﺒﺼﺮﻳﺔ‬ DESIGN BY AHLAMALZAHRANI ‫ﻓﺎﺗﻮﺭﺓ‬

‫ﺍﻟﻨﻬﺎﻳﺔ‬ ‫ﺷﻜﺮﺍ ﻟﻚ‬ DESIGN BY AHLAMALZAHRANI