Website Design Kingston Ontario

Your most valuable digital assets are your website and social media accounts. At Imperium, we help you create wealth with these assets through industry leading digital marketing solutions. Website Design Kingston Ontario Imperium.social

Website Design Kingston What Is Website Management? What is it? Why do you need it? and who is it really for? All of these questions and more are answered in this in- depth blog! You’ve finally got your website up and running, but now you have to figure out the time consuming process of website management. You’re probably wondering the following questions: “What is it?” “Why do I Need it?” “Who is it really for?” We will cover all of that right now! Imperium.social

Kingston Web Design The Details of Website Management Website management is using a 3rd party website designer or web design company to manage several components of your website. 1. Content Updates 2. Security Updates 3. Website Support 4. Website Backups 5. Speed Updates You need to make sure all 5 components are covered in your website management package. Let’s take a deeper look behind each element. Content Good website maintenance packages should start with quality content updates. If you need to update images, run promotions or highlight events, it shouldn’t be a headache. Your graphic designer or event coordinator should be able to send this content via email or a shared drive to your website manager. Then they can implement it within hours. Imperium.social

Kingston Website Design For companies with large inventories and e commerce sites, a manager will help save you lots of time. Security Security updates to your Secure Socket Layer (SSL) certificate are essential to ensure the personal information of you and your clients aren’t at risk. This also includes updating your plugins that protect against  brute force attacks  to your admin page. This is where hackers will try to access the admin panel of your website. Once inside your admin panel they have the ability to delete your site, view unpublished pages and access private information. Having security up to date is essential. Support If you have a problem with your website loading or content not appearing, you are going to want to have good support. Who better to have solve these tough problems then the developers who created the site. Imperium.social

Website Design Kingston There is nothing more frustrating for a customer than using a slow, glitchy or malfunctioning website. Unless you are very familiar with your hosting and content management system (CMS) then it can be very difficult to solve these issues. Not to mention, running diagnostics on websites and finding problems takes large amounts of time. Best to leave this to the professionals. Save yourself from a poor review about having a low–uality website with a great support team. Backups It is important to have backups taken every time changes to your site have been made. Speed You need to have your website running fast at all times for optimal user experience. Several factors affect the speed of your website including; updating plugins, compressing images, and using a reliable external video host. Additionally, there are more complicated tasks like eliminating render-blocking JavaScript or CSS in above-the- fold content…… yea good luck with that. These tasks will help keep your users happy with a fast website, but can be difficult to complete. Now that we have covered what a management package should entail and why you need it, lets cover who needs it. Who should have a Website Manager If you’re a business owner with no extra time in your day than this is something you should consider. 1. As fellow business owners we know managing all aspects of your company can be difficult. 2. You need focus on sales, managing employees, advertising/marketing campaigns and much more. 3. Leave website management to an expert who can do it fast, efficiently and at an affordable price. 4. It’s also for people who look like this using a computer: Imperium.social

Website Design If you tend to be less techy than most, using your CMS may be difficult. If you choose to manage your website on your own, you must also understand basic HTML. This will come in handy when making adjustments to your hosting if problems arise. So there you have it, everything you need to know about website management. It should include multiple components that make your life easier, not stressful. If you need more advice regarding a web management package, don’t hesitate to reach out. We are happy to answer all questions you may have. We also offer 3 unique packages that cover all 5 major components for a customers’ management needs. Take a look here! All the best with your website!! 4 Tips For Purchasing An Affordable Web Design In Toronto Finding a good web designer in Toronto at an affordable price can be a hassle. But it doesn't have to be... Like most things in Toronto, web design is expensive. So much so that the average price for a website with 8 pages, no e-commerce and basic features is $2600. But have no fear, Imperium is here! We will tell you what you need to look for when trying to keep costs under control for a new website! So without further ado, here are your 4 Tips when shopping for an affordable web design in Toronto. There are many components that make up the price of a website. Such as hosting, functionality, the method in which its created, features, responsiveness, number of pages and so on. If you are not familiar with these components, you may get lost in complex lingo and terms. This brings us to our first tip. Tip 1: Do your Research Imperium.social

Web Design You wouldn’t start a business without doing research, so it is not advised to make a decision regarding your website without any either. Depending on the cost structure of your business, your website can be one of the largest initial investments you make. So you better understand what you are buying. Doing research will also help you decode jargon on a proposal so you don’t need to pay for any features you do not need! If you can walk the walk, and talk the talk, it will also help make the process easier for the designers. This will allow you to better explain what your dream website should look like. Now you know what your website needs, but how should it be created? Tip 2: Don’t have your website coded from scratch using HTML & CSS There are benefits to having your website coded using HTML & CSS. However, it is much more time consuming than using a Content Management System (CMS) like WordPress. After all, time is money. The more time it takes to build, the more it will cost and this is more time that you are unable to convert online customers. Chances are if you’re on a budget you probably won’t need any custom developed features using HTML & CSS anyways! There are plenty of Plugins for your CMS that can make most things happen. Imperium.social

Kingston Webworks Tip 3: Make sure the Web Designer understands your Goals and Budget Be sure that your web designer understands the following: W  hat your Business does and how it generates sales  Who your ideal customer is  How you set yourself apart (your value proposition) W  hat purpose your website will serve  What features you would like to include G  eneral design and desired feel for the website  Your budget If a web designer does not take the time to understand your business or vision, they will not produce an effective website. How does this save you money? To start, web designers often do a limited number of revisions until they begin to charge you additional money. If you are not 100% confident with the design plan after your consultation then it is advised to look elsewhere for your website needs! The long run is really where this problem becomes an issue. If your web designer doesn’t understand your business and its target market, you will miss out on an endless amount of customers. This is mainly due to the experience design or UX. As it will not be tailored to the right audience that you require. Above all, good communication between you and your web designer is essential for a clean, cheap and effective design. By now, you have used tips 1-3 and have several affordable web design quotes. But wait a minute, what is this yearly or monthly maintenance package on the quote? Tip 4: Understanding Maintenance Packages Make sure to take a look at the types of maintenance packages web design companies offer. Imperium.social

Web Design Kingston Ontario Some companies will have the lowest quote for your website design, but have maintenance packages in perpetuity that will cost you a fortune. You might now be thinking, “OK, so I’m definitely not getting a maintenance package!” But that isn’t the right way to think about it either. If you do not have a maintenance package then your website will become slow, very slow. It can also become unsecured making personal information accessible. Reliable designers will also keep site backups in case of an emergency so you don’t have to worry about losing your design. It is still very important to have one, it just needs to be at a reasonable price depending on your needs. For smaller websites that are affordable, the ideal range is from $20-50 a month. So there you have it, 4 tips for purchasing an affordable web design in Toronto! Send us an email if you have any questions or if you are interested in a quote from one of the most affordable web designers in Toronto! At Imperium, we know that the web design process can be a stressful and costly one for clients. That is why we have developed the best and most affordable onboarding process a client can have! Imperium.social

Website Design Kingston Ontario Why Your Business Needs A Website If you don't have a website by now you are losing out on some serious potential sales and new customers! We break down some important stats regarding websites and why you need one to survive . Let’s face it, technology can be confusing…especially the internet. It seems like almost every day there’s a brand new product or system that is destined to bring your business more money. Whether it’s the latest lead funnel software, email marketing platform or the most revolutionary client machine ever created…everyone has something to sell that is the latest and best tech to skyrocket your business to success. Well as great as all those high end softwares and systems can seem to be, one thing hasn’t changed: your business needs a website. Don’t believe me? Here’s 3 real facts that might change your mind: 97% Of Consumers Go Online To Find and Research Local Businesses Yes sir that’s correct, 97% of consumers will first go online to search for products and services exactly like what you are offering.  If you want to have a sustainable business you need to be online. A website gives your business credibility and provides an easy, professional platform for customers to contact you and bring you business. I’d rather not bet on the other 3%… seems like risky business! 30% Of Consumers Won’t Even Consider A Business Without A Website Seems kind of harsh doesn’t it? This goes hand in hand with credibility, with the digital age in full swing in 2019, consumers expect businesses to have a website by now. By not having an online representation of exactly what you do.. it can seriously impact your businesses representation. 91% Of Customers Have Visited A Store Because Of An Online Experience Imperium.social

Web Developer See a pattern here? The modern consumer now looks online before making any type of purchase decision. If your business does not have a stable, online presence, you are certainly missing out on possible customers. Having a website makes your business futuristic and attractive for today’s buyers! Not sure where to start to bring your Business Online? There’s a lot of options out there, at Imperium we always make sure you are taken care of!  Imperium is a new age digital marketing company located in Kingston, Ontario. We help brands harness the power of their most valuable digital assets through implementation and education.  Founded in 2018, Imperium was created with the goal to provide new solutions to existing problems that businesses face on a daily basis. We’re dedicated to creating an inclusive workplace that promotes and values diversity.  Workforces that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to drive more innovation and create a better and happier workplace.At Imperium, we believe it is important to play our part in supporting the local community. We enjoy mentoring and providing volunteer opportunities to local highschool students who have a career interest in business or marketing. Imperium.social

We are Kingston’s full-service digital marketing company. We help brands elevate their current digital assets like websites and social media accounts through a variety of services. Address: 221 Queen St Unit 109, Kingston, ON K7K 1B4, Canada Phone: +1 613-299-2053 , 2899281301 Contact Mail: [email protected] Visit Our Website: imperium.social Follow Us :