Web Design Kingston Ontario

WHY USER EXPERIENCE IS IMPORTANT IN 2020 IMPERIUM.SOCIAL

WEB DESIGN User experience (UX) has been the latest buzzword for businesses facing the ever-changing digital landscape, especially now with the coronavirus pandemic. Consumer behavior is experiencing dramatic changes in 2020. Hence, businesses are reframing their marketing strategies to sustain business growth. IMPERIUM.SOCIAL Page 1

WEB DESIGN What is User Experience (UX)? UX refers to how a client feels when interacting with a system, which includes the website, mobile application, or desktop software. It focuses on the persona of your clients: who they are, what they need, and how they navigate the system, aiming to improve the experience to secure their loyalty.  Consider the honeycomb diagram that describes the favorable traits for UX: IMPERIUM.SOCIAL Page 2

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WEB DESIGN UX is a reactionary process constantly adapting to user feedback. How is User Experience Applied? UX is a multifaceted eld, which makes the process both exciting and challenging. Observe the step-by-step process: IMPERIUM.SOCIAL Page 4

WEB DESIGN First, research about your customers. Answer these kinds of questions: W  ho will use your product?  What do they achieve with your product? H  ow will they use your product? IMPERIUM.SOCIAL Page 5

WEB DESIGN The data points may reveal important points to make your UX design appealing to the demographics, motivations, and personalities of your clients. IMPERIUM.SOCIAL Page 6

WEB DESIGN The research can be done through interviews, surveys, or personas. Remember that you want to design for your clients above your business. Consequently, you can map out a hypothetical customer map to understand the interaction of users with your business brand over a speci c time period. Second, create wireframes and prototypes. Once you gather critical user insights, you can start by forming the system design. A wireframe is a simple sketch that examines the space allocation, image distribution, content prioritization, and function availability. A prototype is a draft version that depicts how the overall design will work together, allowing you to interact with it in real-time. Third, conduct user testing. You observe your target audience interacting with the actual program through usability testing, heatmaps, beta testing, and so more. Why is User Experience Important? UX is important because it helps build an empathic company, aligning the product to the core needs of users, increasing customer satisfaction.  IMPERIUM.SOCIAL Page 7

WEB DESIGN A satis ed customer can be your brand ambassador by sharing testimonials and leaving reviews. Also, it can improve the return of investment (ROI). According to Forrester, every $1 invested in UX results in a return of $100 (ROI = 9,900%). So, UX sets up for competitive growth by cutting costs with customer retention. IMPERIUM.SOCIAL Page 8

WEB DESIGN Furthermore, it can build search engine optimization (SEO). Google ranks your website according to search satisfaction. They evaluate website navigation behaviour, so the more well-designed your site is, the more relevant it will be for search engines. IMPERIUM.SOCIAL Page 9

WEB DESIGN Conclusion Overall, UX can help establish customer satisfaction, ROI, and SEO. It is an e ective marketing strategy to meet your business goals. For information about our UX services, check out our Web Design page.  Best of success! IMPERIUM.SOCIAL Page 10

Imperium Social Imperium is a new age digital marketing company located in Kingston, Ontario. We help brands harness the power of their most valuable digital assets through implementation and education. Founded in 2018, Imperium was created with the goal to provide new solutions to existing problems that businesses face on a daily basis. Address : 221 Queen St Unit 109, Kingston, ON K7K 1B4, Canada Phone : 613-299-2053 || 289-928-1301 Contact Mail : support@imperium.social imperium.social