The Wedding Magazine 2014 Issue 3

ISMBRIEFING#2

- ISM BRIEFING #2 - “You can’t connect the you can only connect So you have to trust somehow connect You have to trust your gut, destiny, life, Steve - 01 -

- SUPERCONNECTION -dots looking forward; Stanfordthem looking backwards. commencement that the dots will address, in your future. 2005 in something — karma, whatever.”Jobs - 02 -

- ISM BRIEFING #2 -This issue of the ISM Briefing is in association with Atlas Photos - 03 -

- INTRO -ISM BRIEFING #2In an age of increased connectedness, wherewe are increasingly living alone in Megacities,but with 500+ ‘friends’ on Facebook, theconcept of Superconnection has emerged.And as we increasingly live life online,consumers are now looking for deeperforms of connection offline - blood ties,friendships forged by intimately sharing thejourney through life, connections beyondlikes on a web page.ISM Briefing #2 explores the social trends,visual images and symbols, the enchantmentconsumers are seeking in the psychology andlifestyle of Superconnection. - 04 -

- ISM BRIEFING #2 - - 05 -

- SUPERCONNECTION - - 06 -

- ISM BRIEFING #2 - - 07 -

- SUPERCONNECTION - - 08 -

- ISM BRIEFING #2 - - 09 -

- SUPERCONNECTION - - 10 -

- ISM BRIEFING #2 - - 11 -

- SUPERCONNECTION - - 12 -

- ISM BRIEFING #2 - - 13 -

- SUPERCONNECTION - - 14 -

- ISM BRIEFING #2 - - 15 -

- SUPERCONNECTION - - 16 -

- ISM BRIEFING #2 - - 17 -

- SUPERCONNECTION - - 18 -

- ISM BRIEFING #2 - - 19 -

- SUPERCONNECTION - - 20 -

- ISM BRIEFING #2 - - 21 -

- SUPERCONNECTION - - 22 -

- ISM BRIEFING #2 - - 23 -

- SUPERCONNECTION - - 24 -

- ISM BRIEFING #2 - - 25 -

- SUPERCONNECTION - - 26 -

- ISM BRIEFING #2 - - 27 -

- SUPERCONNECTION - - 28 -

- ISM BRIEFING #2 - - 29 -

- SUPERCONNECTION TRENDS - - 30 -

- ISM BRIEFING #2 -Superconnection 1SMALL WORLD TO MICRO WORLDThe Six Degrees of Separation, the idea that we can connect with anyone elseon the planet, is no longer true, Facebook’s data scientist Lars Backstrom saysit’s actually 3.74 Degrees of Separation. - 31 -

- SUPERCONNECTION TRENDS -Superconnection 2 Superconnection 3ME UNPLUggED COSMIC ROMANCEIn the age of social networking the Romance is the default genre ofultimate luxury is disconnection and Superconnection, the destiny of how wethe time to connect with ourselves. meet The One. Romance stories from Cin-M.I.T. Sociologist Sherry Turkle, writes derella to Titanic tell the tale of the cosmosin Alone Together of the disconnect bringing two people together. Cosmetics andcreated by the always connected digital Perfume ads have nodded to this idea butself. “As we instant-message, e-mail, never more directly than in the recenttext, and Twitter, technology redraws Chanel No. 5 ad featuring Audrey Tatouthe boundaries between intimacy and who plays out Romance as a divinesolitude.” If Turkle is right, we may accident, making Romance even morebecome more conscious of social special, the one-in-a-million chancenetworking while watching TV with the meeting. In a world of economic and socialfamily, texting during meals. Expect discord, we believe in the Superconnectionmore images of human interaction, of Romance.Face-To-Face and images of ourselvesalone, Superconnected to our ownthoughts, feelings and inspirations. - 32 -

- ISM BRIEFING #2 -Superconnection 4LUCK IS CHANCEPLUS DESTINYIn the US, sales in the lottery increased by$1 billion between 2009 and 2010, and in 2011up until June 28, 41 state lotteries increasedticket sales with 17 reporting record sales.When people are finding times hard, it’seasy to see why we would roll the dice, notjust for cash, but for the sense that we areconnected to Lady Luck. Superconnection 5 POST-TWITTER Interactive designer Jonathan Harris launched the We Feel Fine project in 2006 which monitored feelings from blogs across the web. His new project Cow Bird enables people to connect through storytelling. People are encouraged to share their personal stories, via words, photos, moving images, and characters. Cow Bird, a kind of Post-Twitter project, finds connections between different stories on the site and weaves them together into a ‘meta-narrative’. “The big question,” Harris tells Design Mind website, “is whether it’s going to resonate with people or not, because the trend for years has been shorter, faster, more. This platform is reversed. It’s asking people to not follow that trend anymore and to move toward longer, slower, less.” - 33 -



- ISM BRIEFING #2 -Superconnection 7I AM A LOCAVOREIn 2012 we are ‘Locavores’. The word Locavoreoriginated as a descriptor of our desire forlocally sourced produce, food that is producedsustainably, that isn’t shipped vast distances.Locavore now describes our wider attitude asconsumers, our desire for ‘the authentic’, forproducts and culture we can trust, expressedmost clearly in the craft revival, in the folkmusic trend, and strangely enough in ‘beardrevivalism’. Superconnection 9 SMALL CAUSE BIG EFFECT Malcolm Gladwell called it The Tipping Point, others describe the way in which a small event can cause a big difference as The Butterfly Effect. The image of The Butterfly Effect created by M.I.T. Professor Edward Lorenz trying to explain the unexpected connections of chaos theory – “Does the Flap of a Butterfly’s Wings in Brazil Set Off a Tornado in Texas?” How do small acts change the world? How do we connect with each other in rational, magical and unforeseen ways? - 35 -

- SUPERCONNECTION TRENDS -Superconnection 8SUPER-CUTE BEATS BEAUTYFrom Fashion to Art, Beauty has got more complicated, but Cute has gotSuper-Cute. Shares of pictures, virals, and You Tube videos tell us thatpictures of pets and babies are online catnip. Super-Cute simplifies theidea of Beauty, makes it iconic, cuts through online cynicism, skepticismand snark. Super-Cute is the new currency of the social. - 36 -

Click on the text opposite to connect with more research >>> - 37 -

- SUPERCONNECTION TRENDS - 1 Small World To Micro WorldResearch post from Lars Backstrom and researchers at University of Milan 2 Me Unplugged Sherry Turkle’s page at M.I.T 3 Cosmic Romance Chance and Romance by Chanel… 4 Luck is Chance plus Destiny USA Today on Lottery trend 5 Post-Twitter Jonathan Harris’ Cow Bird project 6 Ghost Networks Who Do You Think You Are NBC 7 I Am A Locavore Librarians have always been the ultimate Superconnectors... 8 Super-Cute Beats Beauty The Science of cute 9 Small Cause Big Effect Influence and the butterfly effect - 38 -



- SUPERCONNECTION FONT -The ‘Superconnection’ Font‘Superconnection’ is a font specially created by thedesign team at Image Source to accompany our secondISM Briefing – Superconnection. The ISM Briefingexplores the world of Superconnection, where imagesconnect us with the world in extraordinary ways,picturing new relationships, shared journeys and thevivid emotions that comes from us linking with othersacross time and place.InspirationImage Source designer Myoung Jo explains someideas she drew from in generating the font. “Thedriving design idea behind this font is the ‘Line’. Whenthinking of ‘connection’, the image of a very old familytree map popped into my head, with endless lines thatconnect all history with the present moment.There’s an old Korean saying, ‘The relationship of acouple or family is already connected by an invisiblethread’. It’s the idea that a relationship, ‘is meant tobe’. The ‘Superconnection’ font expresses the ideathat all the happenings of past, present and futureare delicately connected.”‘Superconnection’ is FREE FOR NON-COMMERCIALUSE. If you need a COMMERCIAL LICENSE [email protected] download the ‘Superconnection’ font click here - 40 -